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									 TDC ID Expo
    2006
  Innovation
      for
Toys Industries
   By Eric Lau
C.O.O. of WowWee
The History of WowWee Group
1982 Toy Design House
•   Founded by two Canadian brothers Peter & Richard Yanofsky

1997 Brand Recognition
•   Retail & Distribution Channel
•   Change from ODM to OBM +ODM
•   RC Design Products

2000 Multinational Company Recognition
•   Hasbro acquired WowWee

2003-Now Animatronics, Robotic, & “High Tech” Design Products Company Recognition
•   Management reacquired WowWee
                                      TM            TM         TM
•   Successfully marketing Robosapien , Roboraptor , Robopet … etc.
Track Record of Wowwee Group

OUR FINANCIAL PERFOMANCE

Business Turnover: Increase from USD$2M to
USD$200M annually

Our Flagship Products - Robosapien was honored as the product-of-
                                  TM



the-year in US and won many awards from all over the world.
  International Awards
                TM                              TM
Robosapien           & Robosapien V2
Toy Industry Association T.O.T.Y. Award (US)
Most Innovative Toy of the Year

Consumer Product Design Award
2004 – Hong Kong Awards for Industries

T.O.T.Y. Award
2005 Most Innovative Toy of the Year Finalist

Technological Achievement Grand Award
2005 – Hong Kong Awards for Industries

                                                                    TM
                                                     Roboraptor
                                                     Austrialia Toy Fair Award
                                                     2005 Toy of the Year
                                                     2005 Boy’s Toy of the year

                     TM                              Norwegian Toy Association Award
       Robopet                                       2005 Toy of the Year
       CHILD MAGIAZINE
                                                     Creative Child Magazine Award
       2005 Best Toy Award: 5 years & up
                                                     2005 Toy of the Year: Automated Control Toys
       GREAT AMERICAN TOY TEST
                                                     FRANCE “REVUE DU JOUET”
       2005 Picked in the “Let Pretend & Fantasy”
                                                     2005 Toy of the year
                                                     2005 Best Electronic Toy of the Year
       NEW ZEALAND DURACELL 2004 TOY AWARDS
       2005 #4 Toy of the Year
WowWee Management’s Vision
WowWee Goals (2003-Now)
The company aspires to be a leading developer,
designer, and marketer of cutting-edge technology
consumer robotic and electronic products.

    1. With a focus on worldwide marketing, actively
       promoting the WowWee brand has the Innovative
       “High Tech” Design Products what customer want.

    2. Our Products are affordable & stylish to customer.

    3. Continue to expend our R&D team, to extend the
       functions find in our design product, go beyond
       entertainment.
WowWee’s R&D
     “Think the unthinkable and do the impossible”
1. Department located in Hong Kong
•   Time Saving
•   Get approvals, all done in one place


2. Hire experts from all over the world within the areas of
•     Mechanical Engineering
•     Electrical Engineering
•     Software Engineering
•     Systems Engineering
•     Content & Interaction Design
•     Industrial Design

Remarks: Seek Talents through non traditional method, for example: Dr. Mark Tilden


3. Encourage Brainstorm on their own at beginning
•   Management never set limit to their innovative ideas.
    R&D Inline with Marketing Strategic Management

•     Work tightly with Marketing Dept

•     Touch up the elements in Marketing, & Convert them into the “Trend” element
      find in Industrial Design.

                         “The Path to the Birth of a WowWee Product”



                 Price

                                         Touch up        Trend            Lifestyle
                           Product’s
     Promotion
                           Demand                                Product


                 Buyer                                             End
                                                                   User

             Marketing                                     Industrial Design
 WowWee & Manufacturers
Work Flow Diagram

    R&D       Industrial Engineering   Manufacturing


                                                       “High Tech”
                                                         Product


  • Allow Debug by Manufacturing Partners.

  • Establish Long Term Relationship.

  • Work & Grow together with Mutual Trust.

  • Benefit from each Learning Curve together.
      Experience for Sharing

o Continue to invest in R&D for Unlimited Innovation

o Human Resources: Hire Talents all over the world.

o Stay Close to the Market Trend; Feel what Our Customer
  need.

o Strategic Management: Be Flexible in Execution

o Maintain Good Relationship in our Toys & Related Industries
 TDC ID Expo
    2006
  Innovation
      for
Toys Industries
   By Eric Lau
C.O.O. of WowWee

								
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