Japanese Visitors in the Grand Canyon National Park Meg Inokuma and Yeon-Su Kim School of Forestry, Northern Arizona University, Flagstaff, Arizona 86001 Introduction Results1 Japan is one of the largest tourist providers from the overseas market Major Complaints By English-Speakers to Arizona. According to TIA, the large growth of Japanese travelers –Traffic Management might be as a result of the recovery of the Japanese economy and the weak dollar against the yen. Also, Japanese travelers who are looking for new tourist destinations have recently revalued America as a tourist Major Complaints By Japanese-Speakers destination. Grand Canyon (GC) is the major destination that attract –Food Japanese tourists in Arizona. Also, GC is close from Las Vegas, which –Interpreted Information is known as a Golden Triangle with Los Angeles and San Francisco. To –Shortage of Time gain more Japanese tourists from Las Vegas, easier access and more –Traffic Management attractive tour packages are sought. Other than this difference, Japanese tourists in package tour tend not to care time & cost management for themselves. Two objective of this study are: Limited attractions Many kind of attractions (1) To examine the different cost/time/complaints between English- for Japanese visitors for Domestic visitors speaking tourists and Japanese-speaking tourists. (2) To interpret the existent relation among the objects related to tour Results2 Discussion packages. Pattern1 Pattern2 •According to Crotts and Erdmann, amongst tourists of different cultures with various tendencies as to how critical they answer to National surveys, Japan is the most critical out of the 56 countries they examined (2000). Certainly this factor should be considered when Travel National Park interpreting the survey results. Agencies Park Service •Some of the major complaints are well documented and affect all visitors irrespective of culture, such as traffic management. Some In Japan Service Small Japanese-specific issues to examine, then, are problems caused by Travel the tour package transaction flow, time management, and the quality of Travel Agencies Park concessions. Agencies In Japan •The average Japanese tourists, in a package tour, are of retirement age, financially well-off, Baby-Boomers that grew up in during the Visitors Visitors economic bubble time period. The new generation of Japanese tourists are young, speak better English, and tend to travel without the support of a tour company. Because of this transition, any research done now, Pattern3 must be reevaluated constantly to keep abreast of changes in Methods National Japanese travel habits. •Comparative Methods Park •Many of the lessons learned by examining Japanese tourism can be Visitor Surveys Service applied to visitors from other cultures. This makes any research into –June through August in 2004 Airplane Hotel the cross-cultural visitor experience very productive. –Grand Canyon South Rim Companies Restaurant –English version & Japanese Version Travel Acknowledgements •Production System Methods Agencies Thanks to the National Park Service, Arizona Department of Transportation, the Informal Interviews Arizona Office of Tourism, and the Grand Canyon Railway for allowing me use In Japan the English data of the survey. At the Arizona Hospitality Research and –Same Season, Same Place as above Resource Center, I would like to acknowledge Thomas E. Comblink for his –4:30-6:00@Mather Pt., 13:00-17:00&18:00-19:30@Yavapai Pt. expertise in data analysis. Also, Dr. Cheryl C. Cothran and Melinda R. Bradford –Japanese Visitors, Tour Conductors, Tour Guide Visitors shared their boundless knowledge with me.
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