Diversification of Tour Packages in Grand Canyon by yurtgc548


									                                                    Japanese Visitors in the Grand Canyon National Park
                                                                                   Meg Inokuma and Yeon-Su Kim
                                                              School of Forestry, Northern Arizona University, Flagstaff, Arizona 86001

Introduction                                                                Results1
Japan is one of the largest tourist providers from the overseas market      Major Complaints By English-Speakers
to Arizona. According to TIA, the large growth of Japanese travelers              –Traffic Management
might be as a result of the recovery of the Japanese economy and the
weak dollar against the yen. Also, Japanese travelers who are looking
for new tourist destinations have recently revalued America as a tourist     Major Complaints By Japanese-Speakers
destination. Grand Canyon (GC) is the major destination that attract               –Food
Japanese tourists in Arizona. Also, GC is close from Las Vegas, which              –Interpreted Information
is known as a Golden Triangle with Los Angeles and San Francisco. To               –Shortage of Time
gain more Japanese tourists from Las Vegas, easier access and more                 –Traffic Management
attractive tour packages are sought.
                                                                                   Other than this difference, Japanese tourists in package tour tend
                                                                                   not to care time & cost management for themselves.
Two objective of this study are:                                                                                                                        Limited attractions                         Many kind of attractions
(1) To examine the different cost/time/complaints between English-                                                                                      for Japanese visitors                       for Domestic visitors
    speaking tourists and Japanese-speaking tourists.
(2) To interpret the existent relation among the objects related to tour
                                                                             Results2                                                                   Discussion
    packages.                                                               Pattern1                               Pattern2                             •According to Crotts and Erdmann, amongst tourists of different
                                                                                                                                                        cultures with various tendencies as to how critical they answer to
                                                                                                                              National                  surveys, Japan is the most critical out of the 56 countries they
                                                                                                                                                        examined (2000). Certainly this factor should be considered when
                                                                                Travel           National                     Park                      interpreting the survey results.
                                                                                Agencies         Park                         Service                   •Some of the major complaints are well documented and affect all
                                                                                                                                                        visitors irrespective of culture, such as traffic management. Some
                                                                                In Japan         Service
                                                                                                                      Small                             Japanese-specific issues to examine, then, are problems caused by
                                                                                                                                                        the tour package transaction flow, time management, and the quality of
                                                                                                                      Travel         Agencies           Park concessions.
                                                                                                                      Agencies       In Japan           •The average Japanese tourists, in a package tour, are of retirement
                                                                                                                                                        age, financially well-off, Baby-Boomers that grew up in during the
                                                                                        Visitors                              Visitors                  economic bubble time period. The new generation of Japanese tourists
                                                                                                                                                        are young, speak better English, and tend to travel without the support
                                                                                                                                                        of a tour company. Because of this transition, any research done now,
                                                                            Pattern3                                                                    must be reevaluated constantly to keep abreast of changes in
Methods                                                                                                   National
                                                                                                                                                        Japanese travel habits.
•Comparative Methods                                                                                      Park                                          •Many of the lessons learned by examining Japanese tourism can be
   Visitor Surveys                                                                                        Service                                       applied to visitors from other cultures. This makes any research into
       –June through August in 2004                                                 Airplane                                 Hotel                      the cross-cultural visitor experience very productive.
       –Grand Canyon South Rim                                                      Companies                                Restaurant
       –English version & Japanese Version                                                                Travel                                        Acknowledgements
•Production System Methods                                                                                Agencies                                      Thanks to the National Park Service, Arizona Department of Transportation, the
   Informal Interviews                                                                                                                                  Arizona Office of Tourism, and the Grand Canyon Railway for allowing me use
                                                                                                          In Japan                                      the English data of the survey. At the Arizona Hospitality Research and
       –Same Season, Same Place as above
                                                                                                                                                        Resource Center, I would like to acknowledge Thomas E. Comblink for his
       –4:30-6:00@Mather Pt., 13:00-17:00&18:00-19:30@Yavapai Pt.                                                                                       expertise in data analysis. Also, Dr. Cheryl C. Cothran and Melinda R. Bradford
       –Japanese Visitors, Tour Conductors, Tour Guide                                                     Visitors                                     shared their boundless knowledge with me.

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