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					HTM4121 E-Business in Hospitality and Tourism


Subject Name                        E-Business in Hospitality and Tourism
Subject Code                        HTM4121
No. of Credits                      2 credits
Total Contact Hours                 28 hours
Prerequisite                        None



Subject Description
This subject provides students with the vocabulary of e-business strategy and to
develop their understanding of a number of basic e-business concepts and theories
supported with case examples. Upon the completion of this subject, students are
expected to have a basic understanding of what e-business is and how to conduct e-
business successfully under the dynamic changing environment in the hospitality
industry.


Programme Learning Outcomes
See separate file for BSc programme outcomes.


Subject Outcomes
Student will be to identify and evaluate the present and future of impact of e-
Business to the hospitality and tourism industry.

Students will be able to assess, evaluate the current trends and make sound
judgments on how to manage hospitality e-Business issues through the applications
of e-Business theories.

Students will be able to critically assess and apply the basic concepts, as well as
managerial and technical techniques which are fundamental to the e-Business
management process. Students will be able to exercise independent thinking in the
application process in order to formulate viable solutions for the hospitality and
tourism industry. Students will also be able to discuss and translate ethical issues
into critical e-Business responsible behaviour.

Students will be able to communicate management and technical terms, principles
and concepts in a professional manner and use their skills to interpret and use data
related to management issues.


Assessment Weighting
Continuous Assessment                        60%
Examination                                  40%




The Hong Kong Polytechnic University, SHTM         1
HTM4121 E-Business in Hospitality and Tourism


Key topics to be addressed in this subject (Subject to regular update)
  1       Quality hospitality web design & management I
  2       Quality hospitality web design & management II
  3       Introduction to e-business in hospitality industry
  4       The branding of an e-business
  5       Internet security in the hospitality industry
  6       Electronic payment systems
  7       Privacy, intellectual property and censorship on the internet
  8       Intranet application for hospitality org
  9       E-business strategy development and implementation
  10      E-learning strategies in the hospitality industry
  11      Teleworking in the hospitality industry
  12      E-hot topics in the hospitality industry




The Hong Kong Polytechnic University, SHTM     2

				
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