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ENERGY STAR

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					    ENERGY STAR®:
A Public-Private Partnership
Benefiting the Environment
      & the Economy


    Robin Clark, ICF International
Presenting on behalf of ENERGY STAR

                                      1
ENERGY STAR is a Portfolio of
Broad Strategies


 Residential                     Commercial/Industrial
 • Labeled Products              • Corporate energy management
    – 50+ products/1,500            – Benchmarking, goals,
      manufacturers                   upgrades
    – 10 to 60% more efficient      – Whole building labeling for
 • Labeled New Homes                  excellence
    – 15% more efficient than    • Labeled products
      2004 IRC                      – For plug loads, not system
 • Home Improvement Services          components
    – Beyond Products            • Small Business initiative
    – Ducts/home sealing
    – Whole home retrofits
                                                                    2
ENERGY STAR:
Homes, Buildings, Products




                             3
ENERGY STAR Product Labeling

1. Objectives:
   1. To reduce greenhouse gas emissions, caused by the inefficient
      use of energy
   2. To make it easy for businesses and consumers to identify and
      purchase products with enhanced energy efficiency that offer
      savings on utility bills while maintaining performance, features,
      and comfort
2. What is ENERGY STAR?
   1. Distinguishes what is efficient/better for the environment with no
      sacrifice in features or performance
   2. Voluntary program
   3. Products that earn the ENERGY STAR meet strict energy
      performance criteria set by the US EPA or DOE
                                                                           4
 Early Years of ENERGY STAR

ENERGY STAR program:
• Began as a label for computer and
  monitors
• Has enjoyed 15 years of
  collaboration with the ICT industry
  and looks forward to many more
• Has been a driving force behind
  the more widespread use of such
  technological innovations as
  power management systems for
  office equipment and low standby
  energy use




                                        5
                                            5
ENERGY STAR Today

 • More than 50 product categories
 • More than 1,500 manufacturers labeling more than
   35,000 product models
 • More than 800 retail partners
 • More than 450 utility and 30 state partners promote
   ENERGY STAR
 • To date, American consumers have purchased more
   than 2 billion ENERGY STAR qualified products
 • As a result, more than 65% of the American public
   could identify the ENERGY STAR label


                                                         6
                                       Web marketing from Wal-Mart during
                                          Change A Light promotion




                                                                 In-store signage by
Customized box insert from Panasonic
                                                                     Sharper Image
Specification Development Cycle
Guiding Principles for
Specification Development

  • Cost-effective efficiency
  • Performance maintained or enhanced
  • Significant energy savings potential
  • Efficiency is achievable with several technology
    options
  • Product differentiation and testing are feasible
  • Labeling can be effective in the market




                                                       9
2007 Specification Development

 • Specification Revisions      • New Specifications
    – Commercial Solid Door       –   Advanced Set-tops/DVRs
      Refrigerators/Freezers      –   Commercial Dishwashers
    – Computers/Imaging           –   Commercial Ice Machines
    – Enterprise Servers          –   Digital TV Adapters
    – External Power Supplies
    – Furnaces
    – Programmable
      Thermostats
    – Roof Products
    – Televisions




                                                                10
Computers

 • Tier 1 effective on July 20, 2007
    – Desktops, notebooks, workstations, desktop derived servers
    – Sleep, standby, idle performance levels
    – External and internal power supply requirements


 • Tier 2 effective January 1, 2009
    – Goal to develop benchmark and metric
    – Specification revision to be initiated in Fall 2007




                                                                   11
Imaging Equipment

 • Tier 1 effective April 1, 2007
    – Covers copiers, digital duplicators, fax machines, MFDs, mailing
      machines, printers, and scanners
    – New Typical Electricity Consumption (TEC) test procedure


 • Tier 2 effective April 1, 2009
    – Specification revision to be initiated in Fall 2007




                                                                         12
Televisions

• Initial data collection completed
   – IEC Draft On Mode test procedure well-received by industry
• Draft 1 specification release date: late June 2007
• Target completion: late 2007
• Effective date: fall 2008




                                                                  13
Complex Set-top Boxes

•   Specification process initiated mid March 2007
•   IEA STB meeting July 4-6, 2007
•   Planned effective date: September, 2008
•   Proposed specification elements:
    – Partnerships for manufacturers and service providers
    – Duty cycle approach




                                                             14
Digital TV Adapters

• Became effective January 31, 2007
   – 8 watts in On mode and 1 watt in Sleep mode
   – Auto power down after 4 hours or less of user inactivity


• Received first product-submission week of June 4
   – Meets ENERGY STAR specification and NTIA criteria for
     federal coupon


• Modified specification released in early July
   – DTA definition aligned with NTIA
   – Antenna needed for testing clarified



                                                                15
EPA Data Center Initiatives

  • Preliminary research shows that total energy used by
    data centers in 2006 was 1.5% of total U.S. electricity
    consumption
     – Projected to increased to 2.5% by 2011


  • EPA activities to encourage energy efficiency:
     – EPA Report to Congress
     – ENERGY STAR server specification
     – ENERGY STAR data center benchmark tool




                                                              16
Public Law 109-341: EPA Report

 • Purpose: assess energy impacts on and from
   datacenters, identify energy efficiency opportunities, and
   recommend strategies to drive the market for efficiency

 • Goals:
    – Inform Congress & other policy makers of important market
      trends, forecasts, opportunities
    – Identify and recommend potential short and long term efficiency
      opportunities and match them with the right policies




                                                                        17
ENERGY STAR for Servers

  • Currently no metric available to measure energy
    efficiency performance in servers
     – Industry groups are working on developing a benchmark

  • EPA will release strawman proposal outlining key
    objectives and approach -- targeted for June/July
     – EPA considering power supply efficiency & system energy
       efficiency performance

  • Initial focus will be on servers but EPA also interested
    in other IT equipment -- storage, networking equipment,
    etc.


                                                                 18
ENERGY STAR Energy Performance
Benchmark for Data Centers
• Add IT Power as an input in Portfolio Manager
   – Would allow anyone to see their ratio (i.e. total facility power/IT
     equipment power)
   – Building owners and operators could track data center energy
     use alongside their other facilities (i.e. offices)
   – Owners and operators can take advantage of all Portfolio
     Manager tools and ENERGY STAR strategies


• EPA initiating a data center working group to:
   – Agree on an appropriate metric and terminology
   – Identify data needs and data collection method to establish a
     benchmark using that metric



                                                                           19
 EPEAT: Electronic Product
 Environmental Assessment Tool
   • EPEAT is a desktop computers, notebooks and monitors
     procurement tool for volume purchasers
        – Operated by Green Electronics Council
        – Products certified against voluntary criteria in IEEE 1680 -
          American National Standard for the Environmental Assessment
          of Personal Computer Products standard
             • Standard identifies 23 required criteria and 28 optional criteria
        – ENERGY STAR qualification is required under “Energy
          Conservation” criteria
        – Participating manufacturers include: Apple, Dell, Gateway, HP,
          Lenovo, LG, NEC, Panasonic, Samsung, Sony, and more….
Meets 23 required            Meets 23 required               Meets 23 required
criteria                     criteria plus at least          criteria plus at least
                             50% optional criteria           75% optional criteria

                                                                                      20
International Harmonization

• Policymakers and manufacturers both benefit by leveraging
  limited resources and sharing valuable knowledge

• Cooperation can lead to one internationally recognized test
  procedure and potentially one specification for globally-traded
  products
   – Minimizes manufacturers’ cost of participation and compliance
   – Ensures comparability of efficiency claims worldwide


• Government coordination facilitates specification levels based
  on a global data set

                                                                     21
ENERGY STAR is International
• Agreements in place with government agencies in
  various countries to promote certain ENERGY STAR
  qualified products
   –   Australia (office equipment and consumer electronics)
   –   New Zealand (office equipment and consumer electronics)
   –   Canada (broad range of products)
   –   EU (office equipment)
   –   Japan (office equipment)
   –   Taiwan (office equipment)


• Cooperating with China’s CSC


                                                                 22
Asia-Pacific Partnership
  • Focus on expanding investment and trade in cleaner
    technologies, goods, and services
  • Australia, China, India, Japan, South Korea, and US
  • US is co-chairing Buildings and Appliances Task Force;
    Focus on test procedure harmonization (project 1) and
    standby power (project 2)
     – Project 1 Goal: Arrive at harmonized test procedure for selected
       product categories, ask labs/organizations to use it, compile
       large dataset to use to evaluate policy options
     – Project 2 Goal: Develop a common approach that all partners
       can endorse that delivers the lowest feasible standby power for
       agreed upon appliance types by 2015



                                                                          23
Test Procedure Harmonization




                               24
ENERGY STAR Delivers
 Prevented 37 MMT of GHG emissions
 Saved >170B kWh (5% of electricity demand)
 Avoided >35,000 MW of peak power
 (generation capacity of 70 new power plants)




                                                25

				
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