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McNeese responses to brainstorming--7-25-2012

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McNeese responses to brainstorming--7-25-2012 Powered By Docstoc
					Date         Location            Group               Affiliation    QID      Source Idea                                                  Unit1                                                    Unit2                                               Unit3                                               Unit4                                                Unit5   Unit6   Unit7   Additional Units
                                                                                                                                                                                                                                                                                                                                                                                        Referred
11/8/11      Sulphur Council     Community                          Q1.1     USPS    A great school                                       M7--We will continue to develop messages and             M8--Should play an important role in advertising
             Chambers                                                                                                                     communication to reinforce the positive perception
                                                                                                                                          of McNeese.
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg    Q1.10    CC      A university in swla                                 M7--Communicating messages that emphasize the            M8--Will work to promote the unique qualities and
                                                                                                                                          distinguishing features, programs and people at          true reach of the University
                                                                                                                                          McNeese and its importance to the regional
                                                                                                                                          economy will be a priority.

1/18/12      Baker Auditorium    SGA-Students                       Q1.100   CC      Cowboys                                              M8--Will continue to seek ways to connect with and   M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
11/17/11     Mail-in             Community                          Q1.101   Email   Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
9/8/11       Alumni Center       Alumni Board        Alum           Q1.102   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
10/13/11     Farrar-CMC          Faculty-Staff       Farrar Bdg     Q1.103   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg     Q1.104   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
10/13/11     Hardtner 303        Faculty-Staff       Hardtner Bdg   Q1.105   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg    Q1.106   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg    Q1.107   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
12/12/11     La Jeunesse         Adm Advisory                       Q1.108   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
12/2/11      Houston             Alumni                             Q1.109   GD      Cowboys                                              M8--Will continue to seek ways to connect with and M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                   independent spirit that exemplifies the Southwest
                                                                                                                                                                                               Louisiana culture.
10/22/2011   Lake Charles, LA    Commbus,AthSup,D                   Q1.11    Web     A wonderful university, small, great athletic        M8--Will keep this in mind when planning advertising M10--McNeese athletics competes at the NCAA
                                 onor                                                program. A school that is small but has to compete   and seek ways to enhance efforts without being       Division I and FCS levels. Throughout our history we
                                                                                     with much larger and better financed school for      limited by financial situation                       have consistently achieved accolades that have
                                                                                     students and in athletics.                                                                                brought positive exposure. It is our goal to continue
                                                                                                                                                                                               our quest for excellence in all sports.

1/19/12      Lafayette           Alumni                             Q1.110   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
11/1/11      Doland Field House Athletic Staff                      Q1.111   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
11/2/11      Memorial Gym        Athletic Staff                     Q1.112   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
11/14/11     Civic Center        Bus-Civic Leaders                  Q1.113   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
11/10/11     Alumni Center       Foundation Board                   Q1.114   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
9/29/11      Stokes-General      Community                          Q1.115   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                       Q1.116   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
11/1/11      BBC 121             Smith Hall Bdg                     Q1.117   GD      Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
12/30/2011   Lake Charles, LA    Students                           Q1.118   Web     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
12/14/2011   Lake Charles, LA    Staff                              Q1.119   Web     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
10/10/11     Field House         Athletic Boosters                  Q1.12    GD      Abundant tradition                                   M59--Should play an important role in advertising
                                                                                                                                          and the 75th anniversary and will be included in the
                                                                                                                                          new strategic plan
11/8/2011    Sulphur, LA         Students                           Q1.120   Web     Cowboys and trees                                    M8--Should play an important role in advertising         M10--The cowboy represents a toughness and          M4--Do more marketing for oak tree campaign         M45--The trees at McNees are a very important
                                                                                                                                          creative                                                 independent spirit that exemplifies the Southwest   “Endow an Oak”. Have all trees monitored annually   symbol associated with McNeese, so much so that it
                                                                                                                                                                                                   Louisiana culture.                                  for disease and general health.                     is a part of the official graduation ring. It is a
                                                                                                                                                                                                                                                                                                           common thread that is sewn into and across the
                                                                                                                                                                                                                                                                                                           entire university that we need to make sure are
                                                                                                                                                                                                                                                                                                           protected.

9/29/11      Stokes-General      Students                           Q1.121   CC      Cowboys, blue and gold, new ranch                    M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
12/2/11      Houston             Alumni                             Q1.122   CC      Cowboys, Lake Charles                                M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand and its ties to the community         independent spirit that exemplifies the Southwest
                                                                                                                                                                                                   Louisiana culture.
10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg     Q1.123   GD      Cowgirl basketball                                   M10--Cowgirl basketball has had recent success and
                                                                                                                                          efforts will be made to continue and futher enhance
                                                                                                                                          the cowgirl basketball program.

12/2/11      Houston             Alumni                             Q1.124   GD      Crawfish Boils                                       M11--The Alumni Association has sponsored the
                                                                                                                                          annual family crawfish boil for the past 18 years and
                                                                                                                                          will continue to host it along with several out-of-
                                                                                                                                          state crawfish boils in conjunction with the Louisiana
                                                                                                                                          University Coalition.
9/23/11      Kaufman 232         Staff               Kaufman Bdg    Q1.125   CC    Dedication of the people who work here           M1--We should look for ways to recognize these          M40--Employee of the month opportunity
                                                                                                                                    individuals.
10/14/11     Drew 117            Faculty-Staff       Drew Bdg       Q1.126   GD    Dedication to student success                    M8--Should play an important role in marketing          M61--Efforts and emphasis should continue in this       M5--Student success should be and is the driving
                                                                                                                                    initiatives                                             area; anything else would be detrimental.               concern for student services at McNeese.

11/8/11      Parra Ballroom      EMSS                               Q1.127   CC    Diversity                                        M6--The Office of Equal Opportunity addresses many M33--We agree diveristy is a great asset.
                                                                                                                                    issues of diversity which include training,
                                                                                                                                    accommodations, and complaints.

11/10/11     Alumni Center       Foundation Board                   Q1.128   GD    Diversity                                        M6--26% of McNeese student population is                M33--We agree diveristy is a great asset.
                                                                                                                                    ethnically diverse.
9/23/11      Gayle Hall          Faculty-Staff       Gayle Bdg      Q1.129   GD    Draw for faculty is opportunity for hands-on     M2--Highlight in strategic planning, mission            M40--An equal opportunity employer who offers           M64--As a faculty we agree. This is what makes us
                                                                                   teaching and interaction with students; rodeo,   statement, and marketing information                    careers for a wide diversity of people as well as an    successful. We all have a desire to interact with
                                                                                   livestock shows                                                                                          education opportunity for employees                     students and the community. Hopefully, we will be
                                                                                                                                                                                                                                                    able to continue this forma of education.

11/14/2011   Lake Charles, LA    Students                           Q1.13    Web   Abusive Police Department                        M24--While enforcing policies, rules, and laws is
                                                                                                                                    sometimes unpopular, we strive to do so in a
                                                                                                                                    professional and courteous manner and are
                                                                                                                                    improving the department through personnel
                                                                                                                                    changes, making a concerted effort to improve
                                                                                                                                    services and accoutability, and mandating all
                                                                                                                                    employees to attend customer service training during
                                                                                                                                    June and July, 2012.

9/8/11       Alumni Center       Alumni Board        Alum           Q1.130   GD    Easily accessible to communities around us       M59--Should play an important role in advertising       M35--We should continue to expand our
                                                                                                                                    and the new strategic plan                              compressed video class opportunities for academic
                                                                                                                                                                                            classes where we have receive sites in DeRidder,
                                                                                                                                                                                            Jennings, Oakdale and Kinder. Leisure Learning has
                                                                                                                                                                                            expanded into DeRidder and Jennings.

11/1/11      Doland Field House Athletic Staff                      Q1.131   GD    Economic development                             M1--We should highlight this advantage in our           M60--Determine ways to market McNeese better
                                                                                                                                    marketing materials.                                    and package services that we can sale/offer to the
                                                                                                                                                                                            the community.
10/10/11     Field House         Athletic Boosters                  Q1.132   GD    Economic engine                                  M1--We should highlight this advantage in our           M60--Determine ways to market McNeese better            M7--Developing communication to bolster the          M8--Should play an important role in marketing
                                                                                                                                    marketing materials.                                    and package services that we can sale/offer to the      perception of McNeese as a regional proactive leader initiatives
                                                                                                                                                                                            the community.                                          and partner in economic development and showcase
                                                                                                                                                                                                                                                    existing and emerging programs and partnerships
                                                                                                                                                                                                                                                    that support advancing the economy is a priority.


9/29/11      Stokes-General      Community                          Q1.133   GD    Economic engine                                  M1--We should highlight this advantage in our           M60--Determine ways to market McNeese better            M7--Developing communication to bolster the          M8--Should play an important role in marketing
                                                                                                                                    marketing materials.                                    and package services that we can sale/offer to the      perception of McNeese as a regional proactive leader initiatives
                                                                                                                                                                                            the community.                                          and partner in economic development and
                                                                                                                                                                                                                                                    showcase existing and emerging programs and
                                                                                                                                                                                                                                                    partnerships that support advancing the economy is
                                                                                                                                                                                                                                                    a priority.

12/12/11     La Jeunesse         Adm Advisory        Staff-Alumni   Q1.134   CC    Education                                        M14--acknowledged                                       M56--Key campus administrators appreciate and
                                                                                                                                                                                            affirm the primary educational mission and function
                                                                                                                                                                                            of the University.

1/18/12      Baker Auditorium    SGA-Students                       Q1.135   CC    Education                                        M14--acknowledged                                       M56--Students appreciate and affirm the primary
                                                                                                                                                                                            educational mission and function of the University.

1/18/12      Baker Auditorium    SGA-Students                       Q1.136   CC    Education                                        M14--acknowledged                                       M56--Students appreciate and affirm the primary
                                                                                                                                                                                            educational mission and function of the University.

10/13/11     Farrar-CMC          Faculty-Staff       Farrar Bdg     Q1.137   GD    Education                                        M14--acknowledged                                       M56--Faculty and staff appreciate and affirm the
                                                                                                                                                                                            primary educational mission and function of the
                                                                                                                                                                                            University.
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg    Q1.138   GD    Education                                        M14--acknowledged                                       M56--Faculty and staff appreciate and affirm the
                                                                                                                                                                                            primary educational mission and function of the
                                                                                                                                                                                            University.
10/4/11      McNeese Room        Faculty-Staff       Library Bdg    Q1.139   GD    Education                                        M14--acknowledged                                       M56--Faculty and staff appreciate and affirm the
                                                                                                                                                                                            primary educational mission and function of the
                                                                                                                                                                                            University.
11/8/11      Parra Ballroom      EMSS                Staff          Q1.14    CC    Academics                                        M56--Enrollment management and student affairs
                                                                                                                                    personnel understand the core business of the
                                                                                                                                    University is academic and educational in nature.

11/1/11      Doland Field House Athletic Staff                      Q1.140   GD    Education                                        M14--acknowledged                                       M56--Athletics personnel understand the core
                                                                                                                                                                                            mission of the University is educational in nature, a
                                                                                                                                                                                            truth that is affirmed in graduation rates and
                                                                                                                                                                                            academic performance expectations within men's
                                                                                                                                                                                            and women's team sports.

12/5/11      Cameron             Community                          Q1.141   GD    Education                                        M14--acknowledged                                       M56--The local community values the significance of
                                                                                                                                                                                            having a public university within the region.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                  Q1.142   GD    Education                                        M14--acknowledged                                       M56--Alumni donors embrace the educational
                                                                                                                                                                                            mission and function of the University and are are
                                                                                                                                                                                            willing to make financial investments in support of
                                                                                                                                                                                            that mission.

10/7/11      SFAA                Faculty-Staff       SFAA Bdg       Q1.143   CC    Education and opportunity                        M14--acknowledged                                       M56--Faculty and staff understand the University's     M8--Should play an important role in advertising
                                                                                                                                                                                            role in providing education in support of personal,
                                                                                                                                                                                            financial, cultural, and intellectual opportunity for
                                                                                                                                                                                            students.
10/7/11      SFAA                Faculty-Staff       SFAA Bdg       Q1.144   GD    Education and opportunity                        M14--acknowledged                                       M56--Faculty and staff understand the University's     M8--Should play an important role in advertising
                                                                                                                                                                                            role in providing education in support of personal,
                                                                                                                                                                                            financial, cultural, and intellectual opportunity for
                                                                                                                                                                                            students.
9/23/11      Kaufman 232         Staff               Kaufman Bdg    Q1.145   CC    Education opportunity                            M14--acknowledged                                       M56--Staff of the university understand the            M8--Should play an important role in advertising
                                                                                                                                                                                            relationship between education and personal,
                                                                                                                                                                                            financial, cultural and intellectural opportunity for
                                                                                                                                                                                            students.
9/23/11      Gayle Hall          Faculty-Staff       Gayle Bdg      Q1.146   GD    Emphasis on teaching                             M14--The Burton College of Education and entities       M56--Faculty and staff value the institution's profile
                                                                                                                                    within the College of Science and the College of        and culture that is focused primarily on teaching and
                                                                                                                                    Liberal Arts take much pride in the excellence of our   learning.
                                                                                                                                    programs in education
11/1/11      BBC 121             Smith Hall Bdg                      Q1.147   GD    Employer                                         M40--An equal opportunity employer who offers
                                                                                                                                     careers for a wide diversity of people as well as an
                                                                                                                                     education opportunity for employees

10/5/2011    Lake Charles, LA    Faculty                             Q1.148   Web   Entrance plaza at corner of Ryan and Sale        M7--Increase public awareness of academic               M8--Will continue to find ways to incorporate this   M48--We agree and feel this is one of the major
                                                                                                                                     programs, faculty expertise and success stories by      image/location into advertising and marketing        attaractions upon coming to the campus. In Mayor
                                                                                                                                     developing messages and strategies that are             materials                                            Roaches words "In its singular splendor, it
                                                                                                                                     disseminated through multiple delivery methods.                                                              immediately reminds me of all that is McNeese."

10/14/11     Drew 117            Faculty-Staff        Drew Bdg       Q1.149   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
11/8/11      Parra Ballroom      EMSS                                Q1.15    CC    Academics                                        M56--Enrollment management and student affairs
                                                                                                                                     personnel understand the core business of the
                                                                                                                                     University is academic and educational in nature.

10/7/11      SFAA                Faculty-Staff        SFAA Bdg       Q1.150   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
12/12/11     La Jeunesse         Adm Advisory                        Q1.151   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
12/10/11     Stokes Auditorium   Community                           Q1.152   GD    Excellence with a Personal Touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
11/10/11     Alumni Center       Foundation Board                    Q1.153   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
1/18/12      Baker Auditorium    SGA-Students                        Q1.154   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                                                                                                                     promote this brand througout all marketing
                                                                                                                                     initiatives
11/8/11      Sulphur Council     Community                           Q1.155   GD    Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
             Chambers                                                                                                                promote this brand througout all marketing
                                                                                                                                     initiatives
11/22/2011   Lake Charles, LA    Faculty,Alumni,Don                  Q1.156   Web   Excellence with a personal touch                 M8--Will continue to seek ways to enhance and
                                 or                                                                                                  promote this brand througout all marketing
                                                                                                                                     initiatives
10/16/2011   Lake Charles, LA    Alumni                              Q1.157   Web   Excellence With a Personal Touch Great slogan.   M8--Will continue to seek ways to enhance and
                                                                                    Needs to be used more frequently.                promote this brand througout all marketing
                                                                                                                                     initiatives
10/4/11      Jennings            Community                           Q1.158   GD    Excellent teacher education program              M14--The Burton College of Education and entities
                                                                                                                                     within the College of Science and the College of
                                                                                                                                     Liberal Arts take much pride in the excellence of our
                                                                                                                                     programs in education

9/23/11      Kaufman 232         Staff                Kaufman Bdg    Q1.159   CC    Family                                           M8--Should play an important role in advertising and
                                                                                                                                     marketing initiatives
11/8/11      La Jeunesse         Students                            Q1.16    CC    Academics on a personal level                    M56--Students appreciate factors such as class size, M8--Should play an important role in advertising
                                                                                                                                     direct interaction with faculty, and personalized
                                                                                                                                     attention to their needs by the faculty.

9/23/11      Kaufman 232         Staff                Kaufman Bdg    Q1.160   CC    Family                                           M8--Should play an important role in advertising and
                                                                                                                                     marketing initiatives
11/8/11      La Jeunesse         Students                            Q1.161   CC    Family                                           M8--Should play an important role in advertising and    M42--The McNeese family is an important
                                                                                                                                     marketing initiatives                                   philosophy we hope to continue.
1/18/12      Baker Auditorium    SGA-Students                        Q1.162   CC    Family                                           M8--Should play an important role in advertising and    M42--The McNeese family is an important
                                                                                                                                     marketing initiatives                                   philosophy we hope to continue.
1/18/12      Baker Auditorium    SGA-Students                        Q1.163   CC    Family                                           M8--Should play an important role in advertising and    M42--The McNeese family is an important
                                                                                                                                     marketing initiatives                                   philosophy we hope to continue.
1/18/12      Baker Auditorium    SGA-Students                        Q1.164   GD    Family                                           M8--Should play an important role in advertising and    M42--The McNeese family is an important
                                                                                                                                     marketing initiatives                                   philosophy we hope to continue.
11/8/11      La Jeunesse         Students                            Q1.165   GD    Family                                           M8--Should play an important role in advertising and    M42--The McNeese family is an important
                                                                                                                                     marketing initiatives                                   philosophy we hope to continue.
12/2/11      Houston             Alumni                              Q1.166   GD    Family Tradition                                 M59--Traditions should play an important role in        M11--Should feature Legacy stories in marketing      M8--Should play an important role in advertising and
                                                                                                                                     advertising                                             materials.                                           marketing initiatives; will seek opportunitites to build
                                                                                                                                                                                                                                                  upon and promote current traditions

10/13/11     Hardtner 303        Faculty-Staff        Hardtner Bdg   Q1.167   GD    Family traditions                                M59--Traditions should play an important role in        M11--Should feature Legacy stories in marketing      M8--Should play an important role in advertising and
                                                                                                                                     advertising                                             materials.                                           marketing initiatives; will seek opportunitites to build
                                                                                                                                                                                                                                                  upon and promote current traditions

10/11/11     Stokes Auditorium   Gen Alumni-Donors                   Q1.168   GD    Family university                                M8--Should play an important role in advertising        M11--Should feature Legacy stories in marketing
                                                                                                                                                                                             materials.
12/12/11     La Jeunesse         Adm Advisory         Staff-Alumni   Q1.169   CC    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
12/5/11      Cameron             Community                           Q1.17    GD    Accessibility                                    M51--Accessibility should play an important role in     M26--Phase 1 of the ADA campus wide                  M45--Access can have a different meaning to             M1--We should highlight this advantage in our   M2--Incorporate the McNeese name and traditions
                                                                                                                                     user experience both on campus & online. Continue       improvements starts soon                             different individuals but with regard to ADA the        marketing materials.                            into recruiting materials and success stories
                                                                                                                                     efforts in this area.                                                                                        University has developed a Physical Access Plan
                                                                                                                                                                                                                                                  which lays out a plan over a 6 year period for
                                                                                                                                                                                                                                                  upgrading all of its facilities to make all of its
                                                                                                                                                                                                                                                  programs, services and activities equally accessible to
                                                                                                                                                                                                                                                  all the campus and local community

9/20/11      BBC 121             Faculty-Staff        BBC Bdg        Q1.170   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
10/13/11     Hardtner 303        Faculty-Staff        Hardtner Bdg   Q1.171   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
12/2/11      Houston             Alumni                              Q1.172   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
11/2/11      Memorial Gym        Athletic Staff                      Q1.173   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
12/10/11     Stokes Auditorium   Community                           Q1.174   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
9/29/11      Stokes-General      Community                           Q1.175   GD    Football                                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
11/1/11    BBC 121             Smith Hall Bdg                     Q1.176   GD     Football                                               M10--Historically football has had success and
                                                                                                                                         efforts will continue to be made to further enhance
                                                                                                                                         the rich tradition.
11/8/11    Sulphur Council     Community                          Q1.177   GD     Football                                               M10--Historically football has had success and
           Chambers                                                                                                                      efforts will continue to be made to further enhance
                                                                                                                                         the rich tradition.
11/1/11    Doland Field House Athletic Staff                      Q1.178   GD     Football success                                       M10--Historically football has had success and
                                                                                                                                         efforts will continue to be made to further enhance
                                                                                                                                         the rich tradition.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                  Q1.179   GD     Founder of our university                              M8--Should play an important role in marketing
                                                                                                                                         initiatives; will seek opportunities to enhance and
                                                                                                                                         promote this brand

11/10/11   Alumni Center       Foundation Board                   Q1.18    GD     Accessible                                             M51--Accessibility should play an important role in    M26--Phase 1 of the ADA campus wide                     M45--Access can have a different meaning to             M1--We should highlight this advantage in our   M2--Incorporate the McNeese name and traditions
                                                                                                                                         user experience both on campus & online. Continue      improvements starts soon                                different individuals but with regard to ADA the        marketing materials.                            into recruiting materials and success stories
                                                                                                                                         efforts in this area.                                                                                          University has developed a Physical Access Plan
                                                                                                                                                                                                                                                        which lays out a plan over a 6 year period for
                                                                                                                                                                                                                                                        upgrading all of its facilities to make all of its
                                                                                                                                                                                                                                                        programs, services and activities equally accessible to
                                                                                                                                                                                                                                                        all the campus and local community

11/2/11    Memorial Gym        Athletic Staff                     Q1.180   GD     Friendly                                               M8--Should play an important role in marketing         M10--Since 2008 our FansFirst program has been in
                                                                                                                                         initiatives                                            place to provide a quality entertainment source for
                                                                                                                                                                                                fans of all ages throughout Southwest Louisiana.
                                                                                                                                                                                                Each year we will continue our efforts to improve our
                                                                                                                                                                                                customer service and provide quality entertainment.


11/10/11   Alumni Center       Foundation Board                   Q1.181   GD     Friendly                                               M8--Should play an important role in marketing         M4--Assist Departments and Colleges (and programs)
                                                                                                                                         initiatives                                            to increase private funding for in/ out accounts and
                                                                                                                                                                                                Expand donor base to further outreach solicitation
                                                                                                                                                                                                efforts.
11/10/11   Alumni Center       Foundation Board                   Q1.182   GD     Friendly                                               M8--Should play an important role in marketing         M4--Assist Departments and Colleges (and programs)
                                                                                                                                         initiatives                                            to increase private funding for in/ out accounts and
                                                                                                                                                                                                Expand donor base to further outreach solicitation
                                                                                                                                                                                                efforts.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                  Q1.183   GD     Friendly and warm                                      M8--Should play an important role in marketing         M4--Assist Departments and Colleges (and programs) M11--Should play an important role in marketing
                                                                                                                                         initiatives                                            to increase private funding for in/ out accounts and campaign.
                                                                                                                                                                                                Expand donor base to further outreach solicitation
                                                                                                                                                                                                efforts.
11/3/11    Hodges Field House Athletic Staff                      Q1.184   GD     Friendly place to be                                   M8--Should play an important role in advertising       M10--Since 2008 our FansFirst program has been in
                                                                                                                                                                                                place to provide a quality entertainment source for
                                                                                                                                                                                                fans of all ages throughout Southwest Louisiana.
                                                                                                                                                                                                Each year we will continue our efforts to improve our
                                                                                                                                                                                                customer service and provide quality entertainment.


12/2/11    Houston             Alumni                             Q1.185   GD     Friendships                                            M11--Alumni programs should provide alumni with
                                                                                                                                         opportunities to renew lasting friendships and form
                                                                                                                                         new ones.
9/23/11    Gayle Hall          Faculty-Staff          Gayle Bdg   Q1.186   GD     From an agriculture standpoint, one of the top         M15--DDAS will continue to encourage hands-on       M7--Focus more attention on this program and               M8--Should play an important role in advertising
                                                                                  public schools in the state for hands-on with          learning and look at ways to expand these hand-on develop communication to increase public
                                                                                  students                                               experiences and programs.                           awareness of its unique research, programs and
                                                                                                                                                                                             student experential learning opportunities.

11/10/11   Alumni Center       Foundation Board                   Q1.187   GD     From McNeese you can go anyplace in the world          M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
11/8/11    La Jeunesse         Students                           Q1.188   CC     Fun                                                    M8--Should play an important role in advertising

9/8/11     Alumni Center       Alumni Board           Alum        Q1.189   GD     Fun                                                    M8--Should play an important role in advertising       M11--Alumni events should provide alumni the
                                                                                                                                                                                                opportunity to connect with other graduates in a fun
                                                                                                                                                                                                atmosphere and to reconnect with their alma mater.

9/8/11     Alumni Center       Alumni Board           Alum        Q1.19    GD     Affordable                                             M8--Should play an important role in advertising       M36--Process aid in a timely manner and keep            M34--We continue to be mindful of escalating                                                            M4--Increase the number of endowed Academic and
                                                                                                                                                                                                departmental expenses conservative.                     college costs; affordability should be a significant                                                    Athletic Scholarships. Suggest the Foundation
                                                                                                                                                                                                                                                        aspect of our marketing efforts.                                                                        continue the “15 gets 20” match ($5,000 match for
                                                                                                                                                                                                                                                                                                                                                                $15,000 contributed). Suggest additional staff in the
                                                                                                                                                                                                                                                                                                                                                                Advancement office

11/3/11    BBC 121             Facilities-Coliseum-               Q1.190   GD     Fun things like tailgating, football, paint the town   M59--Should play an important role in advertising      M10--We believe that we posses one of the best
                               Bookstore                                          blue and gold, Ryan. St., geaux Pokes                  because these things are tied to tradition             tailgating atmospheres in the FCS. It is our goal to
                                                                                                                                                                                                continue to enhance and improve on this tradition.

9/20/11    BBC 121             Faculty-Staff          BBC Bdg     Q1.191   GD     Future of SWLA                                         M60--Determine ways to market McNeese better       M1--We should highlight this advantage in our               M8--Should play an important role in advertising
                                                                                                                                         and package services that we can sale/offer to the marketing materials.
                                                                                                                                         the community.
2/1/12     Kinder              Community                          Q1.192   USPS   Good college                                           M7--Develop communication to reinforce the         M8--Should play an important role in advertising
                                                                                                                                         positive perception of McNeese and emphasize the
                                                                                                                                         features, programs and people that differentiate
                                                                                                                                         McNeese from competitors and its importance to the
                                                                                                                                         regional economy.

10/10/11   Field House         Athletic Boosters                  Q1.193   GD     Good football team                                     M10--Historically football has had success and
                                                                                                                                         efforts will continue to be made to further enhance
                                                                                                                                         the rich tradition.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                  Q1.194   GD     Good memories                                          M8--Should play an important role in advertising and M11--We are pleased that our graduates take pride
                                                                                                                                         marketing initiatives                                in their alma mater and speak highly of their
                                                                                                                                                                                              university, and we should continue to encourage
                                                                                                                                                                                              their lasting support through appropriate
                                                                                                                                                                                              programming, services, and communications.

11/8/11    La Jeunesse         Students                           Q1.195   CC     Good place to start a new life                         M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
9/8/11     Alumni Center       Alumni Board           Alum        Q1.196   GD     Good sports teams                                      M10--Historically football has had success and
                                                                                                                                         efforts will continue to be made to further enhance
                                                                                                                                         the rich tradition.
11/3/11    Hodges Field House Athletic Staff                      Q1.197   GD     Good tailgating                                        M10--We believe that we posses one of the best
                                                                                                                                         tailgating atmospheres in the FCS. It is our goal to
                                                                                                                                         continue to enhance and improve on this tradition.
11/8/2011    Lake Charles, LA    Students                             Q1.198   Web   Good university in SWLA                           M8--Should play an important role in advertising        M7--Develop communication to reinforce the
                                                                                                                                                                                               positive perception of McNeese and emphasize the
                                                                                                                                                                                               features, programs and people that differentiate
                                                                                                                                                                                               McNeese from competitors and its importance to the
                                                                                                                                                                                               regional economy.

11/3/11      Hodges Field House Athletic Staff                        Q1.199   GD    Good value education for mid-sized university     M56--The value of McNeese as an affordable, mid-       M36--This idea should also be reviewed by someone M34--These are outstanding aspects of our university        M4--Increase the number of endowed Academic and         M7--Develop and coordinate public relations             M8--Should play an important role in advertising
                                                                                                                                       sized institution is an institutional characteric that in Academic Affairs.                              that should be touted in our marketing efforts.             Athletic Scholarships. Suggest the Foundation           messages with marketing that convey the quality of
                                                                                                                                       should be further developed and marketed as a                                                                                                                        continue the “15 gets 20” match ($5,000 match for       academic programs, value, affordability and the
                                                                                                                                       value-added feature for prospective student athletes.                                                                                                                $15,000 contributed). Suggest additional staff in the   distinctive McNeese experience.
                                                                                                                                                                                                                                                                                                            Advancement office

10/14/11     Drew 117            Faculty-Staff       Drew Bdg         Q1.2     GD    A great small university                          M8--Should play an important role in advertising

12/2/11      Houston             Alumni                               Q1.20    GD    Affordable                                        M8--Should play an important role in advertising        M36--Process aid in a timely manner and keep         M34--We continue to be mindful of escalating            M4--Increase the number of endowed Academic and
                                                                                                                                                                                               departmental expenses conservative.                  college costs; affordability should be a significant    Athletic Scholarships. Suggest the Foundation
                                                                                                                                                                                                                                                    aspect of our marketing efforts.                        continue the “15 gets 20” match ($5,000 match for
                                                                                                                                                                                                                                                                                                            $15,000 contributed). Suggest additional staff in the
                                                                                                                                                                                                                                                                                                            Advancement office

10/18/2011   Lake Charles, LA    Students            Student worker   Q1.200   Web   Good. My step-father (University of Michigan      M8--Good. Will work on capitalizing on national
                                                                                     Alumni w/Engineering Master Degree) has heard     media attention when possible to expand awareness
                                                                                     lots about McNeese in Michigan.                   of the McNeese brand

12/2/11      Houston             Alumni                               Q1.201   GD    Great Band                                        M64--I don’t think this is meant for us, but we
                                                                                                                                       concur
11/10/11     Alumni Center       Foundation Board                     Q1.202   GD    Great community asset                             M59--This should play an important role in              M35--We should continue to emphasize this in our     M60--Determine ways to market McNeese better
                                                                                                                                       advertising through our commitment to regional          advertising.                                         and package services that we can sale/offer to the
                                                                                                                                       steward ship                                                                                                 the community.
12/10/11     Stokes Auditorium   Community                            Q1.203   GD    Great education                                   M56--The quality of a McNeese education is              M8--Should play an important role in advertising
                                                                                                                                       recognized in the broader community.
11/10/11     Alumni Center       Foundation Board                     Q1.204   GD    Great education and small class size              M56--Key donors to the University appreciate the        M8--Should play an important role in advertising
                                                                                                                                       relationship between quality education and
                                                                                                                                       individualized student attention, and need to be
                                                                                                                                       challenged to consider supporting this relationship
                                                                                                                                       through their financial gifts and interactions with
                                                                                                                                       local and state elected leaders.


11/8/11      Sulphur Council     Community                            Q1.205   GD    Great education without a big price tag           M56--McNeese's price point is probably on target        M36--Agree                                           M34--These are outstanding aspects of our university M4--Increase the number of endowed Academic and            M7--Develop and coordinate public relations             M8--Should play an important role in advertising
             Chambers                                                                                                                  with the local market tolerances and expectations                                                            that should be touted in our marketing efforts.      Athletic Scholarships. Suggest the Foundation              messages with marketing that convey the quality of
                                                                                                                                       and its product is viewed positively.                                                                                                                             continue the “15 gets 20” match ($5,000 match for          academic programs, value, affordability and the
                                                                                                                                                                                                                                                                                                         $15,000 contributed). Suggest additional staff in the      distinctive McNeese experience.
                                                                                                                                                                                                                                                                                                         Advancement office and Increase endowed funds for
                                                                                                                                                                                                                                                                                                         faculty development, research and equipment.
                                                                                                                                                                                                                                                                                                         Suggest additional staff in Advancement Office




10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg      Q1.206   CC    Great school                                      M8--Should play an important role in advertising

12/5/11      Cameron             Community                            Q1.207   CC    Great sports                                      M10--McNeese athletics competes at the NCAA
                                                                                                                                       Division I and FCS levels. Throughout our history we
                                                                                                                                       have consistently achieved accolades that have
                                                                                                                                       brought positive exposure. It is our goal to continue
                                                                                                                                       our quest for excellence in all sports.

12/2/11      Houston             Alumni                               Q1.208   GD    Great value                                       M56--McNeese's price point, in view of the breadth M36--Agree                                                M34--These are outstanding aspects of our university                                                            M4--Increase the number of endowed Academic and
                                                                                                                                       and quality of programs available, is probably on                                                            that should be touted in our marketing efforts.                                                                 Athletic Scholarships. Suggest the Foundation
                                                                                                                                       target with local market tolerances and expectations                                                                                                                                                                         continue the “15 gets 20” match ($5,000 match for
                                                                                                                                       and is viewed positively.                                                                                                                                                                                                    $15,000 contributed). Suggest additional staff in the
                                                                                                                                                                                                                                                                                                                                                                    Advancement office

12/2/11      Houston             Alumni                               Q1.209   GD    Greek Life                                        M42--Greek life has a 60+ year history at McNeese
                                                                                                                                       and we have worked hard in the past six years to
                                                                                                                                       stregthen it.
12/12/11     La Jeunesse         Adm Advisory        Staff            Q1.21    CC    Aggressive excellence                             M8--Will seek ways to communicate this through
                                                                                                                                       marketing initiatives
9/29/11      Stokes-General      Community                            Q1.210   GD    Greeks                                            M42--Greek life has a 60+ year history at McNeese
                                                                                                                                       and we have worked hard in the past six years to
                                                                                                                                       stregthen it.
10/23/2011   Lake Charles, LA    Faculty                              Q1.211   Web   Hard-working people                               M8--Should play an important role in advertising        M1--We should look for ways to recognize these
                                                                                                                                                                                               individuals.
9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg      Q1.212   GD    Having a fine university that is crucial to the   M59--This should play an important role in              M60--Determine ways to market McNeese better         M35--We should continue to make our area
                                                                                     community-bedrock to this community               advertising, vision and goals through our               and package services that we can sale/offer to the   legislators aware of the importance McNeese plays in
                                                                                                                                       commitment to regional steward ship                     the community.                                       the community and identify community leaders who
                                                                                                                                                                                                                                                    will rally with us on budget issues.

11/8/11      Parra Ballroom      EMSS                                 Q1.213   CC    Heart of the community                            M59--This should play an important role in            M35--We should continue to emphasize this in our       M60--Determine ways to market McNeese better
                                                                                                                                       advertising through our commitment to regional        advertising.                                           and package services that we can sale/offer to the
                                                                                                                                       steward ship                                                                                                 the community.
11/8/2011    Lake Charles, LA    Students, Alumni,   McNeese          Q1.214   Web   Heavy emphasis on athletics. Local community      M10--McNeese athletics competes at the NCAA           M13--Agree                                             M7--Develop and coordinate public relations
                                 CommInd             engineering                     college. Inexpensive to attend. Engineering       Division I and FCS levels. Throughout our history we                                                         messages with marketing that convey the quality of
                                                     graduate at                     program with close ties to local industry.        have consistently achieved accolades that have                                                               academic programs, value, affordability and the close
                                                     Firestone Lake                                                                    brought positive exposure. It is our goal to continue                                                        relationship to local industry that relies on McNeese
                                                     Charles Plant                                                                     our quest for excellence in all sports.                                                                      to provide job-ready graduates

9/23/11      Kaufman 232         Staff               Kaufman Bdg      Q1.215   CC    Helpful                                           M8--Should play an important role in marketing
                                                                                                                                       initiatives
10/11/11     Stokes Auditorium   Gen Alumni-Donors                    Q1.216   GD    High-level professionals                          M1--We should highlight this advantage in our           M2--Highlight in strategic planning, mission         M4--Increase endowed funds for faculty                                                                          M10--Thanks.
                                                                                                                                       marketing materials.                                    statement, and marketing information                 development, research and equipment.Suggest
                                                                                                                                                                                                                                                    additional staff in Advancement Office

9/23/11      Kaufman 232         Faculty             Kaufman Bdg      Q1.217   CC    Home                                              M8--Should play an important role in advertising and
                                                                                                                                       marketing initiatives
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg      Q1.218   CC    Home                                              M8--Should play an important role in advertising and
                                                                                                                                       marketing initiatives
12/12/11     La Jeunesse         Adm Advisory        Staff-Alumni     Q1.219   CC    Home                                              M8--Should play an important role in advertising and
                                                                                                                                       marketing initiatives
10/4/11      Jennings            Community                            Q1.22    GD    Agriculture                                       M15--DDAS will continue to encourage hands-on
                                                                                                                                       learning and look at ways to expand these hand-on
                                                                                                                                       experiences and programs.
12/2/11      Houston             Alumni                             Q1.220   CC    Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
1/18/12      Baker Auditorium    SGA-Students                       Q1.221   CC    Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg    Q1.222   GD    Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
12/2/11      Houston             Alumni                             Q1.223   GD    Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
11/10/11     Alumni Center       Foundation Board                   Q1.224   GD    Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
10/17/2011   Lake Charles, LA    Faculty                            Q1.225   Web   Home                                                  M8--Should play an important role in advertising and
                                                                                                                                         marketing initiatives
11/1/11      BBC 121             Smith Hall Bdg                     Q1.226   CC    Home away from home-great place to work               M8--Should play an important role in advertising and M40--An equal opportunity employer who offers
                                                                                                                                         marketing initiatives                                careers for a wide diversity of people as well as an
                                                                                                                                                                                              education opportunity for employees

11/8/2011    Lake Charles, LA    Students                           Q1.227   Web   Home. I have grown up at McNeese. My parents         M8--Stories like this should play an important role in
                                                                                   were both students here when I was in elementary advertising and marketing initiatives
                                                                                   school; I grew up living in married-housing. My aunt
                                                                                   works here on campus and my mom did when she
                                                                                   was a student. McNeese has always been close in
                                                                                   our family and still is today.

12/5/11      Cameron             Community                          Q1.228   CC    Hometown                                              M8--Should play an important role in advertising

10/13/11     Hardtner 303        Faculty-Staff       Hardtner Bdg   Q1.229   GD    Hometown                                              M8--Should play an important role in advertising

11/1/11      BBC 121             Smith Hall Bdg                     Q1.23    GD    Agriculture                                           M15--DDAS will continue to encourage hands-on
                                                                                                                                         learning and look at ways to expand these hand-on
                                                                                                                                         experiences and programs.

9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg    Q1.230   GD    Hometown school                                       M8--Should play an important role in advertising        M7--Coordinate public relations messages with
                                                                                                                                                                                                 marketing that emphasize features, programs and
                                                                                                                                                                                                 people at McNeese that distinguish it from other
                                                                                                                                                                                                 regional or state universities.

11/8/11      Sulphur Council     Community                          Q1.231   GD    Hometown school                                       M8--Should play an important role in advertising        M7--Coordinate public relations messages with
             Chambers                                                                                                                                                                            marketing that emphasize features, programs and
                                                                                                                                                                                                 people at McNeese that distinguish it from other
                                                                                                                                                                                                 regional or state universities.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg    Q1.232   CC    Hometown, regional school                             M8--Should play an important role in advertising        M7--Coordinate public relations messages with
                                                                                                                                                                                                 marketing that emphasize features, programs and
                                                                                                                                                                                                 people at McNeese that distinguish it from other
                                                                                                                                                                                                 regional or state universities.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                  Q1.233   GD    How it grew                                           M8--Should play an important role in advertising        M7--Developing messages that illustrate how the
                                                                                                                                         especially in regard to the 75th anniversary            University has grown physically and depth and
                                                                                                                                                                                                 success of its academic programs will be a priority.




12/5/2011    Grdand Chenier,     Alumni                             Q1.234   Web   I am proud to be a graduate of McNeese State          M11--We are pleased that our graduates take pride
             Lousiana                                                              University.                                           in their alma mater and speak highly of their
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.

11/3/11      Hodges Field House Athletic Staff                      Q1.235   GD    I didn’t know anything about it until I came here     M8--Will work on capitalizing on national media    M7--We will look for media placement opportunities
                                                                                                                                         attention when possible to expand awareness of the to prominently position McNeese on the regional
                                                                                                                                         McNeese brand                                      and state level and the national stage when possible.

11/23/12     Lake Charles, LA    Students                           Q1.236   Web   I have and had addressed all the survey during the    M8--Will work on enhancing on campus promotion          M7--Public relations will coordinate with marketing      M2--continue to work with support groups (alumni,
                                                                                   sga meeting last week , and held the generalized      of the accomplishments of students and faculty to       to strengthen the position of McNeese as a               boosters, students, etc.) and highlight the positives
                                                                                   thoughts of MICKY MOUSY U < RYAN ST HIGH i            enhance student pride and build awareness of the        significant regional resource, a university of           of McNeese in strategic planning, mission
                                                                                   think the group gave excellent answers and            prestige of the University                              extraordinary academic quality, value, vision and        statements, etc.
                                                                                   suggestions. Mc NEESE has a support group but they                                                            expertise that warrants support from the
                                                                                   are not very well structured.                                                                                 community, key stakeholders and alumni.

10/10/2011   Lake Charles, LA    Alumni                             Q1.237   Web   I think "Ryan Street High School." Everyone           M8--Will work on enhancing all channels of              M7--Directing a consistent pronunciation of the          M10--McNeese athletics possesses many rich
                                                                                   mispronounces the name using the "MACK-Neese"         communicating the accomplishments of students           University name is a challenge, however we can be        traditions. We will strive to maintain and enchance
                                                                                   instead of "Mick Neese"....Mac Neese reminds me of    and faculty to enhance campus pride and build           consistent in public relations, marketing and athletic   current traditions, as well as add new ones when
                                                                                   Mac and Cheese (Macaroni and Cheese-with the          awareness of the prestige of the University; will       communication and with prospective and new               appropriate.
                                                                                   same school colors that might be found on a box of    consider merchandising partnerships that also build     students. The "Mac and Cheese" is a clever idea,
                                                                                   Kraft Mac and Cheese. The school should capitalize    the brand and enhance the image of the University       however it could infringe on the famous label blue
                                                                                   on the novelty of Cowboys Mac and Cheese-boxed                                                                and yellow product, so coordinating public relations
                                                                                   promotional items- sold at sporting events. The                                                               and marketing efforts to strengthen and expand the
                                                                                   school could embrace a sense of humor -albeit self-                                                           McNeese brand will be a priority.
                                                                                   deprecating.)


11/9/2011    Elton, LA           Students                           Q1.238   Web   I think of school and the "Big Wall."                 M8--Will work on enhancing on campus promotion          M7--Increase public awareness of academic
                                                                                                                                         of the accomplishments of students and faculty to       programs, faculty expertise and success stories by
                                                                                                                                         enhance student pride and build awareness of the        developing messages and strategies that are
                                                                                                                                         prestige of the University; will continue to feature    disseminated through multiple delivery methods.
                                                                                                                                         the Entrance Plaza in advertising creative when
                                                                                                                                         appropriate

11/17/2011   Lake Charles, LA    Students, Alumni,                  Q1.239   Web   I want to do everything I can to make it better.      M1--We should look for ways to recognize these          M11--Continue to encourage and inform alumni
                                 Commbus, Donor                                                                                          individuals.                                            about ways in which they can support the university.


12/5/11      Cameron             Community                          Q1.24    CC    Alma Mater                                            M11--We are pleased that our graduates take pride
                                                                                                                                         in their alma mater and speak highly of their
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.
9/8/11       Alumni Center       Alumni Board           Alum          Q1.240   GD     I’m an Alumni                                       M11--We are pleased that our graduates take pride
                                                                                                                                          in their alma mater and speak highly of their
                                                                                                                                          university, and we should continue to encourage
                                                                                                                                          their lasting support through appropriate
                                                                                                                                          programming, services, and communications.

11/8/11      Sulphur Council     Community                            Q1.241   CC     Important to Community                              M59--This should play an important role in             M35--We should continue to emphasize this in our     M60--Determine ways to market McNeese better
             Chambers                                                                                                                     advertising through our commitment to regional         advertising.                                         and package services that we can sale/offer to the
                                                                                                                                          steward ship                                                                                                the community.
9/23/11      Kaufman 232         Staff                  Kaufman Bdg   Q1.242   CC     Important to the area                               M59--This should play an important role in             M35--We should continue to emphasize this in our     M60--Determine ways to market McNeese better
                                                                                                                                          advertising through our commitment to regional         advertising.                                         and package services that we can sale/offer to the
                                                                                                                                          steward ship                                                                                                the community.
9/23/11      Kaufman 232         Faculty                Kaufman Bdg   Q1.243   CC     Improvements, reconstructions, renovations          M1--We should highlight this advantage in our          M4--Assist Departments and Colleges (and programs) M45--The University has had an aggressive Capital
                                                                                                                                          marketing materials.                                   to increase private funding for in/ out accounts and Improvements program since 2008 with the start of
                                                                                                                                                                                                 Expand donor base to further outreach solicitation   the Shearman Fine Arts Addition and have spent
                                                                                                                                                                                                 efforts.                                             and/or approved to spend over $59.78 million and
                                                                                                                                                                                                                                                      have the potential for an additional $39.4 million
                                                                                                                                                                                                                                                      within the next 3-5 years for various improvements
                                                                                                                                                                                                                                                      to the campus.

9/23/11      Kaufman 232         Faculty-Staff          Kaufman Bdg   Q1.244   GD     Innovation-improvements                             M1--We should highlight this advantage in our          M4--Increase endowed funds for faculty                    M45--The University has had an aggressive Capital
                                                                                                                                          marketing materials.                                   development, research and equipment.Suggest               Improvements program since 2008 with the start of
                                                                                                                                                                                                 additional staff in Advancement Office and Assist         the Shearman Fine Arts Addition and have spent
                                                                                                                                                                                                 Departments and Colleges (and programs) to                and/or approved to spend over $59.78 million and
                                                                                                                                                                                                 increase private funding for in/ out accounts.            have the potential for an additional $39.4 million
                                                                                                                                                                                                                                                           within the next 3-5 years for various improvements
                                                                                                                                                                                                                                                           to the campus.

11/3/11      BBC 121             Facilities-Coliseum-                 Q1.245   GD     Institution for higher learning                     M56--Personnel in auxiliary support units appreciate
                                 Bookstore                                                                                                and affirm the primary educational mission and
                                                                                                                                          function of the University.

1/18/12      Baker Auditorium    SGA-Students                         Q1.246   CC     Intimate                                            M8--Should play an important role in advertising and
                                                                                                                                          marketing initiatives
10/10/11     Field House         Athletic Boosters                    Q1.247   GD     Is it private?                                      M7--Coordinate public relations messages with          M8--Should play an important role in advertising
                                                                                                                                          marketing that emphasize features, programs and
                                                                                                                                          people at McNeese that distinguish it from other
                                                                                                                                          universities.
11/1/2011    Lake Charles, LA    Faculty                              Q1.248   Web    It is a small college or university                 M7--Develop and coordinate public relations            M8--Will work on enhancing all channels of
                                                                                                                                          messages with marketing that convey the quality of     communicating the accomplishments of students
                                                                                                                                          academic programs, value, affordability and the        and faculty to enhance campus pride and build
                                                                                                                                          distinctive McNeese experience.                        awareness of the prestige of the University.

2/1/12       Kinder              Community                            Q1.249   USPS   It is the local school where most of our students   M7--Communicate messages that emphasize the            M8--Will work on enhancing all channels of
                                                                                      attend.                                             distinguishing features, programs, people at           communicating the accomplishments of students
                                                                                                                                          McNeese.                                               and faculty to enhance campus pride and build
                                                                                                                                                                                                 awareness of the prestige of the University.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                    Q1.25    GD     Alma mater                                          M11--We are pleased that our graduates take pride
                                                                                                                                          in their alma mater and speak highly of their
                                                                                                                                          university, and we should continue to encourage
                                                                                                                                          their lasting support through appropriate
                                                                                                                                          programming, services, and communications.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                    Q1.250   GD     It’s grown a lot in 60 plus years                   M7--Communicate messages that emphasize the            M4--Plan and coordinate the 75th Anniversary           M45--Yes and continues to grow and improve, also            M8--Should play an important role in advertising
                                                                                                                                          distinguishing features, programs, people at           campaign to involve Foundation, Executive Staff,       see our response to idea #156                               especially in regard to the 75th anniversary
                                                                                                                                          McNeese.                                               Athletics, Alumni, volunteers and Advancement
                                                                                                                                                                                                 Office. Do preliminary major donor fund raising and
                                                                                                                                                                                                 afterword have a general kick- off event. Additional
                                                                                                                                                                                                 staff for the Advancement office is critical. The goal
                                                                                                                                                                                                 would be increasing the assets to $75 million which
                                                                                                                                                                                                 will be about a $20 million campaign.




1/18/12      Baker Auditorium    SGA-Students                         Q1.251   CC     It's a very distinguished name                      M8--Should play an important role in advertising
                                                                                                                                          especially in regard to the 75th anniversary

10/11/11     Stokes Auditorium   Gen Alumni-Donors Ret Fac/Alu        Q1.252   CC     Its founder                                         M8--Should play an important role in advertising
                                                                                                                                          especially in regard to the 75th anniversary

11/2/11      Memorial Gym        Athletic Staff                       Q1.253   GD     Joe Dumars                                          M10--Joe Dumars is a great ambassador for             M12--Not important for academics.                          M11--We are proud of those graduates who have
                                                                                                                                          McNeese. As a member of the McNeese, SLC and                                                                     gained success in their careers, especially Joe who is
                                                                                                                                          NBA Hall of Fame, he has brought great distinction to                                                            a recipient of the McNeese Distinguished Alumnus
                                                                                                                                          our university.                                                                                                  Award and member of the Athletic Hall of Fame.

10/7/11      SFAA                Faculty-Staff          SFAA Bdg      Q1.254   CC     John McNeese                                        M8--Should play an important role in advertising
                                                                                                                                          especially in regard to the 75th anniversary

11/3/11      BBC 121             Facilities-Coliseum-                 Q1.255   GD     John McNeese as an educator                         M8--Should play an important role in advertising       M7--We agree that the "McNeese" name is unique
                                 Bookstore                                                                                                especially in regard to the 75th anniversary           and a distinguishing feature and we will coordinate
                                                                                                                                                                                                 public efforts with marketing, orientation and
                                                                                                                                                                                                 student life to ensure students, faculty, staff and the
                                                                                                                                                                                                 general public understand the significance of
                                                                                                                                                                                                 McNeese being named for a distinguished Southwest
                                                                                                                                                                                                 Louisiana education pioneer.


12/2/11      Houston             Alumni                               Q1.256   GD     Jolie Blond                                         M8--Should play an important role in advertising       M65--We would like to impress the
                                                                                                                                          especially in regard to the 75th anniversary           alumni/community to the point of seeing this answer
                                                                                                                                                                                                 read: "The band and Joli Blon."
10/13/2011   Lake Charles, LA    Faculty                              Q1.257   Web    Just the school itself, no ideals. It really just   M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing M2--Incorporate the McNeese name and traditions
                                                                                      connotes place, people, and processes; nothing      communicating the accomplishments of students          to strengthen the position of McNeese as a          into recruiting materials and success stories
                                                                                      special.                                            and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.
9/23/11    Kaufman 232         Faculty             Kaufman Bdg   Q1.258   CC     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to note the combined
                                                                                                                                     and the new strategic plan                               salary dollars of McNeese staff employed in Lake
                                                                                                                                                                                              Charles and the parish and the community impact
                                                                                                                                                                                              when these dollars are reinvested locally with
                                                                                                                                                                                              purchases, car purchases, grocery purchases, general
                                                                                                                                                                                              shopping, etc.

1/18/12    Baker Auditorium    SGA-Students                      Q1.259   CC     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

10/14/11   Frasch 101          Faculty-Staff       Frasch Bdg    Q1.26    GD     Alma mater; employer                                M11--We are pleased that our graduates take pride        M40--An equal opportunity employer who offers
                                                                                                                                     in their alma mater and speak highly of their            careers for a wide diversity of people as well as an
                                                                                                                                     university, and we should continue to encourage          education opportunity for employees
                                                                                                                                     their lasting support through appropriate
                                                                                                                                     programming, services, and communications.

1/18/12    Baker Auditorium    SGA-Students                      Q1.260   CC     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

10/13/11   Farrar-CMC          Faculty-Staff       Farrar Bdg    Q1.261   GD     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

1/19/12    Lafayette           Alumni                            Q1.262   GD     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

11/1/11    Doland Field House Athletic Staff                     Q1.263   GD     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

1/18/12    Baker Auditorium    SGA-Students                      Q1.264   GD     Lake Charles                                        M59--Should play an important role in advertising        M35--We should continue to link what Lake Charles
                                                                                                                                     and the new strategic plan                               has to offer in our recruitment pieces - great food,
                                                                                                                                                                                              regional shopping, easy access to golf, our great on
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

1/18/12    Baker Auditorium    SGA-Students                      Q1.265   CC     Lake Charles Community College                      M7--Public relations will coordinate with marketing      M8--Will work on enhancing on campus promotion
                                                                                                                                     to develop benefit-enriching messages that               of the accomplishments of students and faculty to
                                                                                                                                     distinguish and complement classroom/laboratory          enhance student pride and build awareness of the
                                                                                                                                     learning with experiential-rich learning opportunities   prestige of the University
                                                                                                                                     such as internships, applied faculty research and
                                                                                                                                     undergraduate research projects that demonstrate
                                                                                                                                     the importance of McNeese to the regional economy.




10/14/11   Frasch 101          Faculty-Staff       Frasch Bdg    Q1.266   GD     Lake Charles; tied to the area                      M59--Through our commitment to regional                  M35--We should continue to link what Lake Charles      M60--Determine ways to market McNeese better
                                                                                                                                     stewardship, this will play an important role in         has to offer in our recruitment pieces - great food,   and package services that we can sale/offer to the
                                                                                                                                     advertising and the new strategic plan                   regional shopping, easy access to golf, our great on   the community.
                                                                                                                                                                                              campus rec center, tennis courts, nightlife and band
                                                                                                                                                                                              venues, etc.

9/20/11    BBC 121             Faculty-Staff       BBC Bdg       Q1.267   GD     Lake Charles’ University                            M59--Should play an important role in advertising        M35--We should continue to promote community
                                                                                                                                     and the new strategic plan                               pride in our university.
12/10/11   Stokes Auditorium   Community                         Q1.268   GD     Landlocked                                          M1--Our strategic plan should include reference to       M4--Work closely with the Foundation in the
                                                                                                                                     this challenge                                           purchase of property contiguous to the campus as
                                                                                                                                                                                              funds are available. Sell the property to the state
                                                                                                                                                                                              (MSU). Work with MSU on leasing property until the
                                                                                                                                                                                              state can purchase. Hold property in Foundation, if
                                                                                                                                                                                              required by property donor.

9/23/11    Kaufman 232         Staff               Kaufman Bdg   Q1.269   CC     Leader in Education                                 M14--The Burton College of Education and entities
                                                                                                                                     within the College of Science and the College of
                                                                                                                                     Liberal Arts take much pride in the excellence of our
                                                                                                                                     programs in education

11/1/11    Doland Field House Athletic Staff                     Q1.27    CC     Alma mater-tradition                                M11--We are pleased that our graduates take pride        M59--Traditions should play an important role in
                                                                                                                                     in their alma mater and speak highly of their            advertising
                                                                                                                                     university, and we should continue to encourage
                                                                                                                                     their lasting support through appropriate
                                                                                                                                     programming, services, and communications.

1/18/12    Baker Auditorium    SGA-Students                      Q1.270   CC     Learning                                            M8--Should play an important role in advertising

10/10/11   Field House         Athletic Boosters   Alumni        Q1.271   USPS   Lifetime of involvement, rodeo contestant, student, M7--We will continue to develop messages and             M11--We are pleased that our graduates take pride      M64--There are many rodeo alumni in our                M8--Good! Stories like this should be used in
                                                                                 faculty member, alumnus--Junior college             communication that reinforce the positive                in their alma mater and speak highly of their          community and throughout the country. We have          advertising creative to help build the brand of the
                                                                                                                                     perception of McNeese, are designed to prompt            university, and we should continue to encourage        several rodeo alumni that are competing on the         University
                                                                                                                                     decisions to support the University and strengthen       their lasting support through appropriate              National level. This helps in recruiting as many times
                                                                                                                                     the connection between alumni and key                    programming, services, and communications.             McNeese State University is mentioned on national
                                                                                                                                     stakeholders.                                                                                                   broadcast. We hope to continue this success story.


12/5/11    Cameron             Community                         Q1.272   CC     Local                                               M8--Should play an important role in advertising         M7--Communicate messages that emphasize the
                                                                                                                                                                                              distinguishing features, programs, people at
                                                                                                                                                                                              McNeese.
10/4/11    McNeese Room        Faculty-Staff       Library Bdg   Q1.273   GD     Local                                               M8--Should play an important role in advertising         M7--Communicate messages that emphasize the
                                                                                                                                                                                              distinguishing features, programs, people at
                                                                                                                                                                                              McNeese.
12/5/11      Cameron             Community                             Q1.274    GD     Local                                              M8--Should play an important role in advertising        M7--Communicate messages that emphasize the
                                                                                                                                                                                                   distinguishing features, programs, people at
                                                                                                                                                                                                   McNeese.
12/5/11      Cameron             Community                             Q1.275    CC     Local community university                         M7--Communicate messages that emphasize the             M35--We should continue to promote community           M8--Should play an important role in advertising
                                                                                                                                           distinguishing features, programs, people at            pride in our university.                               while working to broaden the reach of the
                                                                                                                                           McNeese.                                                                                                       University's marketing initiatives to enhance the
                                                                                                                                                                                                                                                          state/regional image and draw

11/1/11      BBC 121             Smith Hall Bdg                        Q1.276    GD     Local opportunity                                  M8--Should play an important role in advertising        M7--Communicate messages that emphasize the
                                                                                                                                           while working to broaden the reach of the               distinguishing features, programs, people at
                                                                                                                                           University's marketing initiatives to enhance the       McNeese.
                                                                                                                                           state/regional image and draw

11/8/11      Sulphur Council     Community                             Q1.277    CC     Local University                                   M7--Communicate messages that emphasize the             M35--We should continue to promote community           M8--Should play an important role in advertising
             Chambers                                                                                                                      distinguishing features, programs, people at            pride in our university.                               while working to broaden the reach of the
                                                                                                                                           McNeese.                                                                                                       University's marketing initiatives to enhance the
                                                                                                                                                                                                                                                          state/regional image and draw

11/8/11      Sulphur Council     Community                             Q1.278    GD     Local university                                   M7--Communicate messages that emphasize the             M35--We should continue to promote community           M8--Should play an important role in advertising
             Chambers                                                                                                                      distinguishing features, programs, people at            pride in our university.                               while working to broaden the reach of the
                                                                                                                                           McNeese.                                                                                                       University's marketing initiatives to enhance the
                                                                                                                                                                                                                                                          state/regional image and draw

9/8/11       Alumni Center       Alumni Board       Alum               Q1.279    GD     Local University with quality education            M8--Should play an important role in advertising        M56--Alumni appreciate the academic quality of
                                                                                                                                           while working to broaden the reach of the               McNeese and its broader impact in the community.
                                                                                                                                           University's marketing initiatives to enhance the
                                                                                                                                           state/regional image and draw

12/5/11      Cameron             Community                             Q1.28     GD     Almost any person can try                          M7--Focus communication efforts on increasing           M33--We agree McNeese offers a quality education       M8--Should play an important role in advertising
                                                                                                                                           public awareness and cultivating the perception of      for all prepared students.
                                                                                                                                           McNeese as a significant community resource and a
                                                                                                                                           university of extraordinary academic quality, value,
                                                                                                                                           vision and expertise by showcasing its unique
                                                                                                                                           programs and partnerships and student
                                                                                                                                           achievement.

11/2/11      Memorial Gym        Athletic Staff                        Q1.280    CC     Location                                           M8--Should play an important role in advertising

11/2/11      Memorial Gym        Athletic Staff                        Q1.281    GD     Location                                           M8--Should play an important role in advertising

10/11/11     Stokes Auditorium   Gen Alumni-Donors Ret Fac/Alu         Q1.282    CC     Location for students to attend and achieve a      M8--Should play an important role in advertising        M7--Focus communication efforts on increasing
                                                                                        degree                                                                                                     public awareness and cultivating the perception of
                                                                                                                                                                                                   McNeese as a significant community resource and a
                                                                                                                                                                                                   university of extraordinary academic quality, value,
                                                                                                                                                                                                   vision and expertise by showcasing its unique
                                                                                                                                                                                                   programs and partnerships and student
                                                                                                                                                                                                   achievement.

12/12/11     La Jeunesse         Adm Advisory                          Q1.283    GD     Longevity                                          M8--Should play an important role in advertising        M7--We will continue to develop messages and
                                                                                                                                           especially in regard to the 75th anniversary            communication to reinforce the positive perception
                                                                                                                                                                                                   of McNeese as a significant community resource and
                                                                                                                                                                                                   a university of extraordinary academic quality.


10/7/11      Kirkman 107         Faculty-Staff      Kirkman Bdg        Q1.284    GD     Louisiana                                          M60--Determine ways to market McNeese better            M8--Should play an important role in advertising and
                                                                                                                                           and package services that we can sale/offer to the      the brand identity of the University
                                                                                                                                           the community.
11/1/11      BBC 121             Smith Hall Bdg                        Q1.285    GD     Mass communications                                M16--This is one of many good programs in CoLA.

10/12/2011   Lake Charles, LA    Staff                                 Q1.286    Web    McNeese Cowboys, McNeese Foundation,               M8--hould play an important role in advertising         M4--Assist Departments and Colleges (and programs)     M35--We should continue to emphasize the good          M10--The cowboy represents a toughness and          M56--Staff of the university value and take pride in
                                                                                        Education, Community                                                                                       to increase private funding for in/ out accounts,      work of the Foundation and the numerous                independent spirit that exemplifies the Southwest   instititional icons and qualities of the campus culture
                                                                                                                                                                                                   Advertise campaigns matching gift program to           Scholarships, programs, etc. fr which it provides      Louisiana culture.                                  such as the Foundation, educational mission, and
                                                                                                                                                                                                   double gifts and Increase donor recruitment efforts    financial support.                                                                                         sense of community.
                                                                                                                                                                                                   to include new and younger donor groups.

11/8/2011    Lake Charles &      Alumni,CommOth,A Financial Institution Q1.287   Web    McNeese has been a long standing community         M7--We will continue to develop messages and            M11--Should feature Legacy stories in marketing        M8--Good! Stories like this should be used in
             Sulphur, LA         thSup            - Credit Union                        college that has helped forge many of my family,   communication that reinforce the positive               materials.                                             advertising creative to help build the brand of the
                                                                                        friends, and acquaintances through the years.      perception of McNeese, are designed to prompt                                                                  University
                                                                                                                                           decisions to support the University and strengthen
                                                                                                                                           the connection between alumni and key
                                                                                                                                           stakeholders.

10/14/11     Drew 117            Faculty-Staff      Drew Bdg           Q1.288    CC     McNeese is a part of my life                       M8--Good! Stories like this should be used in
                                                                                                                                           advertising creative to help build the brand of the
                                                                                                                                           University
11/8/2011    Lake Charles, LA    Students                              Q1.289    Web    McNeese is my home away from home. Being           M8--Good! Stories like this should be used in           M2--Incorporate the family atmosphere that is a part
                                                                                        originally from Ft. Worth, McNeese has been the    advertising creative to help build the brand of the     of the culture of the academic and learning
                                                                                        school that I've made many friends at and great    University                                              community in recruitment materials
                                                                                        teachers who will help you one on one.

12/12/11     La Jeunesse         Adm Advisory       Staff-Alumni       Q1.29     CC     Alumni                                             M11--We are pleased that our graduates take pride
                                                                                                                                           in their alma mater and speak highly of their
                                                                                                                                           university, and we should continue to encourage
                                                                                                                                           their lasting support through appropriate
                                                                                                                                           programming, services, and communications.

2/1/12       Kinder              Community                             Q1.290    USPS   McNeese Rodeo Team                                 M65--I am not certain of how this response relates to
                                                                                                                                           University Bands.
9/8/11       Alumni Center       Alumni Board       Alum               Q1.291    GD     Mine                                               M7--We will continue to develop and deliver benefit-    M11--We are pleased that our graduates take pride      M8--Good! This is a powerful concept that we'll keep
                                                                                                                                           enriching messages that reinforce the positive          in their alma mater and speak highly of their          in mind as we plan advertising creative
                                                                                                                                           perception of McNeese and distinguish McNeese           university, and we should continue to encourage
                                                                                                                                           through various achievements, advancements and          their lasting support through appropriate
                                                                                                                                           recognitions that warrant investment in the             programming, services, and communications.
                                                                                                                                           University by alumni and key stakeholders.

1/19/12      Lafayette           Community                             Q1.292    CC     My alma mater                                      Plesae see our response to idea Q10.29
1/19/12      Lafayette           Alumni                                Q1.293    GD     My alma mater                                      M11--We are pleased that our graduates take pride
                                                                                                                                           in their alma mater and speak highly of their
                                                                                                                                           university, and we should continue to encourage
                                                                                                                                           their lasting support through appropriate
                                                                                                                                           programming, services, and communications.
2/1/12       Kinder              Community       Alumni              Q1.294   USPS   My alma mater--I have a BA and MEd plus 30 hours M11--Should feature Legacy stories in marketing          M14--The Burton College of Education and entities
                                                                                     from MSU. Also my daughter has a BA from here.   materials.                                               within the College of Science and the College of
                                                                                     Several other family members have graduated from                                                          Liberal Arts take much pride in the excellence of our
                                                                                     McNeese.                                                                                                  programs in education

9/19/2011    Lake Charles, LA    Alumni                              Q1.295   Web    My BS in Humanities Accounting was 1965, at 70 I    M11--We are pleased that our graduates take pride     M12--We have a good accounting program.
                                                                                     am now retired.                                     in their alma mater and speak highly of their
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.

10/4/11      Jennings            Community                           Q1.296   GD     My education                                        M11--We are pleased that our graduates take pride
                                                                                                                                         in their alma mater and speak highly of their
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.

1/12/12      DeRidder            Community                           Q1.297   CC     My first college                                    M11--We are pleased that our graduates take pride     M7--We will continue to develop messages and            M8--Good! Stories like this should be used in
                                                                                                                                         in their alma mater and speak highly of their         communication that reinforce the positive               advertising creative to help build the brand of the
                                                                                                                                         university, and we should continue to encourage       perception of McNeese, are designed to prompt           University
                                                                                                                                         their lasting support through appropriate             decisions to support the University and strengthen
                                                                                                                                         programming, services, and communications.            the connection between alumni and key
                                                                                                                                                                                               stakeholders.

1/8/12       Lake Charles, LA    Alumni          2ndary teaching    Q1.298    Web    My local university, economic engine and academic   M1--We should highlight this advantage in our         M60--Determine ways to market McNeese better            M35--We should continue to emphsize this in our        M7--We will continue to develop and deliver benefit- M8--Should play an important role in advertising and
                                                 cert from McNeese,                  potential available to the region.                  marketing materials.                                  and package services that we can sale/offer to the      advertising.                                           enriching messages that reinforce the positive       marketing initiatives
                                                 B.A. & M.A.                                                                                                                                   the community.                                                                                                 perception of McNeese and distinguish McNeese
                                                 elsewhere                                                                                                                                                                                                                                                    through various achievements, advancements and
                                                                                                                                                                                                                                                                                                              recognitions that warrant investment in the
                                                                                                                                                                                                                                                                                                              University by alumni and key stakeholders.

11/16/2011   Lake Charles, LA    Alumni          parent of current   Q1.299   Web    My school                                           M11--We are pleased that our graduates take pride     M59--This idea will be maintained by the External
                                                 student                                                                                 in their alma mater and speak highly of their         Communications Advisory Team for future reference
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.

11/8/11      Sulphur Council     Community       Alumni              Q1.3     CC     A great university                                  M8--Should play an important role in advertising
             Chambers
10/7/11      SFAA                Faculty-Staff   SFAA Bdg            Q1.30    CC     Art deco                                            M8--Will keep this in mind when developing
                                                                                                                                         advertising creative
1/20/12      Lafayette, LA       Alumni                              Q1.300   Web    My sincere loyalty.                                 M11--We are pleased that our graduates take pride     M59--This idea will be maintained by the External
                                                                                                                                         in their alma mater and speak highly of their         Communications Advisory Team for future reference
                                                                                                                                         university, and we should continue to encourage
                                                                                                                                         their lasting support through appropriate
                                                                                                                                         programming, services, and communications.

12/12/11     La Jeunesse         Adm Advisory    Staff-Alumni        Q1.301   CC     My university                                       M11--We are pleased that our graduates take pride     M8--Good! This is a powerful concept that we'll keep M7--We will continue to develop and deliver benefit-
                                                                                                                                         in their alma mater and speak highly of their         in mind as we plan advertising creative              enriching messages that reinforce the positive
                                                                                                                                         university, and we should continue to encourage                                                            perception of McNeese and distinguish McNeese
                                                                                                                                         their lasting support through appropriate                                                                  through various achievements, advancements and
                                                                                                                                         programming, services, and communications.                                                                 recognitions that warrant investment in the
                                                                                                                                                                                                                                                    University by alumni and key stakeholders.

12/2/11      Houston             Alumni                              Q1.302   GD     My University                                       M11--We are pleased that our graduates take pride     M8--Good! This is a powerful concept that we'll keep M7--We will continue to develop and deliver benefit-
                                                                                                                                         in their alma mater and speak highly of their         in mind as we plan advertising creative              enriching messages that reinforce the positive
                                                                                                                                         university, and we should continue to encourage                                                            perception of McNeese and distinguish McNeese
                                                                                                                                         their lasting support through appropriate                                                                  through various achievements, advancements and
                                                                                                                                         programming, services, and communications.                                                                 recognitions that warrant investment in the
                                                                                                                                                                                                                                                    University by alumni and key stakeholders.

12/30/2011   Sulphur, LA         Alumni                              Q1.303   Web    My university for both degrees                      M11--We are pleased that our graduates take pride     M8--Good! Stories like this should be used in           M7--We will continue to develop and deliver benefit-
                                                                                                                                         in their alma mater and speak highly of their         advertising creative to help build the brand of the     enriching messages that reinforce the positive
                                                                                                                                         university, and we should continue to encourage       University                                              perception of McNeese and distinguish McNeese
                                                                                                                                         their lasting support through appropriate                                                                     through various achievements, advancements and
                                                                                                                                         programming, services, and communications.                                                                    recognitions that warrant investment in the
                                                                                                                                                                                                                                                       University by alumni and key stakeholders.

10/4/11      Jennings            Community                           Q1.304   GD     Namesake – not many (John McNeese)                  M8--Should play an important role in advertising
                                                                                                                                         especially in regard to the 75th anniversary

12/2/11      Houston             Alumni                              Q1.305   GD     Nationally Accredited                               M8--Should play an important role in advertising and M7--Communicate messages that emphasize the              M2--Highlight in strategic planning, mission           M21--McNeese works hard to maintain its regional
                                                                                                                                         marketing initiatives                                distinguishing features, programs, people at             statement, and marketing information                   accreditation status with the Southern Association of
                                                                                                                                                                                              McNeese.                                                                                                        Colleges and Schools-Commission on Colleges, as
                                                                                                                                                                                                                                                                                                              well as with the various professional organizations
                                                                                                                                                                                                                                                                                                              that accredit many of our programs, including
                                                                                                                                                                                                                                                                                                              Nursing, Business, Engineering, and Art, for example.


12/5/11      Cameron             Community                           Q1.306   CC     Nearness of opportunities available to almost       M8--Should play an important role in advertising and M7--Develop messages that convey quality, value,         M30--Agree - Mission of the institution should be on
                                                                                     anybody                                             marketing initiatives                                affordability and reinforce the strength, variety and    serving the regional area.
                                                                                                                                                                                              success of the academic programs and the
                                                                                                                                                                                              importance of McNeese to the region.

12/5/11      Cameron             Community                           Q1.307   GD     Nearness of the opportunity                         M8--Should play an important role in advertising      M7--Develop messages that convey quality, value,
                                                                                                                                                                                               affordability and reinforce the strength, variety and
                                                                                                                                                                                               success of the academic programs and the
                                                                                                                                                                                               importance of McNeese to the region.

9/29/11      Stokes-General      Community                           Q1.308   GD     New Ranch                                           M45--This project needs to have a feasibilty study    M42--The New Ranch is an important part of campus
                                                                                                                                         completed to program the needs and all the            life and is the "heart" of McNeese.
                                                                                                                                         functions of such a facility along with a plan for
                                                                                                                                         funding and maintaining

11/1/11      Doland Field House Athletic Staff                       Q1.309   CC     No frills                                           M8--Will work on enhancing all channels of            M7--Focus communication efforts on increasing
                                                                                                                                         communicating the accomplishments of students         public awareness and cultivating the perception of
                                                                                                                                         and faculty to enhance campus pride and build         McNeese as a significant community resource and a
                                                                                                                                         awareness of the prestige of the University.          university of extraordinary academic quality, value,
                                                                                                                                                                                               vision and expertise by showcasing its unique
                                                                                                                                                                                               programs and partnerships and student
                                                                                                                                                                                               achievement.
10/11/2011   Ragley, LA         Alumni,AthSup                  Q1.31    Web     Athletic programs with football leading them         M10--McNeese athletics competes at the NCAA
                                                                                                                                     Division I and FCS levels. Throughout our history we
                                                                                                                                     have consistently achieved accolades that have
                                                                                                                                     brought positive exposure. It is our goal to continue
                                                                                                                                     our quest for excellence in all sports.

10/14/2011   Lake Charles, LA   Faculty                        Q1.310   Web     nothing                                              M8--Will work on enhancing all channels of               M7--McNeese has many distinguishing programs and
                                                                                                                                     communicating the accomplishments of students            partnerships and we will focus communication
                                                                                                                                     and faculty to enhance campus pride and build            efforts on increasing public awareness and
                                                                                                                                     awareness of the prestige of the University.             cultivating the perception of McNeese as a significant
                                                                                                                                                                                              community resource and a university of
                                                                                                                                                                                              extraordinary academic quality, value, vision and
                                                                                                                                                                                              expertise by showcasing its unique programs and
                                                                                                                                                                                              partnerships and student achievement.


1/12/12      DeRidder           Community        Faculty       Q1.311   CC      Number 2 extemporaneous speakers in the nation       M7--Develop communication that emphasizes the            M16--We are proud of all our students'                    M8--Should play an important role in advertising
                                                                                at McNeese                                           national accomplishments of the speech and debate        accomplishments.
                                                                                                                                     team and utilize multiple methods to deliver the
                                                                                                                                     message.
10/21/2011   Lake Charles, LA   Commbus,AthSup   Parent        Q1.312   Web     Nursing program                                      M17--We value the perception of our constituents
                                                                                                                                     and strive to maintain excellence in nursing
                                                                                                                                     education.
11/1/11      BBC 121            Smith Hall Bdg   Student       Q1.313   CC      Oak trees                                            M4--Do more marketing for oak tree campaign              M45--The trees at McNees are a very important
                                                                                                                                     “Endow an Oak”. Have all trees monitored annually        symbol associated with McNeese, so much so that it
                                                                                                                                     for disease and general health.                          is a part of the official graduation ring. It is a
                                                                                                                                                                                              common thread that is sewn into and across the
                                                                                                                                                                                              entire university that we need to make sure are
                                                                                                                                                                                              protected.

11/8/11      La Jeunesse        Students                       Q1.314   CC      Oak trees                                            M4--Do more marketing for oak tree campaign              M45--The trees at McNees are a very important
                                                                                                                                     “Endow an Oak”. Have all trees monitored annually        symbol associated with McNeese, so much so that it
                                                                                                                                     for disease and general health.                          is a part of the official graduation ring. It is a
                                                                                                                                                                                              common thread that is sewn into and across the
                                                                                                                                                                                              entire university that we need to make sure are
                                                                                                                                                                                              protected.

11/8/11      La Jeunesse        Students                       Q1.315   GD      Oak trees                                            M4--Do more marketing for oak tree campaign              M45--The trees at McNees are a very important
                                                                                                                                     “Endow an Oak”. Have all trees monitored annually        symbol associated with McNeese, so much so that it
                                                                                                                                     for disease and general health.                          is a part of the official graduation ring. It is a
                                                                                                                                                                                              common thread that is sewn into and across the
                                                                                                                                                                                              entire university that we need to make sure are
                                                                                                                                                                                              protected.

10/7/11      SFAA               Faculty-Staff    SFAA Bdg      Q1.316   GD      One has to be prepared to defend the quality of our M7--McNeese has many distinguishing programs and          M45--The University yearly develops/modifies it 5
                                                                                education, campus, and amenities                    partnerships and we will focus communication              year Capital Outlay request which tries to identify all
                                                                                                                                    efforts on increasing public awareness and                areas of the campus infrastructure that need
                                                                                                                                    cultivating the perception of McNeese as a significant    improvment either through renovations or through
                                                                                                                                    community resource and a university of                    new construction.
                                                                                                                                    extraordinary academic quality, value, vision and
                                                                                                                                    expertise by showcasing its unique programs and
                                                                                                                                    partnerships and student achievement.


9/8/11       Alumni Center      Alumni Board     Alum          Q1.317   GD      Opportunity                                          M8--Should play an important role in advertising and
                                                                                                                                     marketing initiatives
10/7/11      Kirkman 107        Faculty-Staff    Kirkman Bdg   Q1.318   GD      Opportunity                                          M8--Should play an important role in advertising and
                                                                                                                                     marketing initiatives
2/1/12       Kinder             Community                      Q1.319   USPS    Opportunity                                          M8--Should play an important role in advertising and
                                                                                                                                     marketing initiatives
10/4/11      Jennings           Community                      Q1.32    GD      Athletics                                            M10--McNeese athletics competes at the NCAA
                                                                                                                                     Division I and FCS levels. Throughout our history we
                                                                                                                                     have consistently achieved accolades that have
                                                                                                                                     brought positive exposure. It is our goal to continue
                                                                                                                                     our quest for excellence in all sports.

9/23/11      Kaufman 232        Staff            Kaufman Bdg   Q1.320   CC      Our University                                       M7--We will continue to develop and deliver benefit-     M8--Will work on enhancing all channels of
                                                                                                                                     enriching messages that reinforce the positive           communicating the accomplishments of students
                                                                                                                                     perception of McNeese and distinguish McNeese            and faculty to enhance campus pride and build
                                                                                                                                     through various achievements, advancements and           awareness of the prestige of the University.
                                                                                                                                     recognitions that warrant investment in the
                                                                                                                                     University by alumni and key stakeholders.

12/1/11      Email              Alumni           Cowboy Club   Q1.321   Email   Outstanding football program                         M10--Historically football has had success and
                                                                                                                                     efforts will continue to be made to further enhance
                                                                                                                                     the rich tradition.
10/18/2011   Sulphur, LA        CommInd                        Q1.322   Web     Over-glorified                                       M8--Will work on enhancing all channels of               M7--McNeese has many distinguishing programs and
                                                                                                                                     communicating the accomplishments of students            partnerships and we will focus communication
                                                                                                                                     and faculty to enhance campus pride and build            efforts on increasing public awareness and
                                                                                                                                     awareness of the prestige of the University.             cultivating the perception of McNeese as a significant
                                                                                                                                                                                              community resource and a university of
                                                                                                                                                                                              extraordinary academic quality, value, vision and
                                                                                                                                                                                              expertise by showcasing its unique programs and
                                                                                                                                                                                              partnerships and student achievement.


10/7/11      SFAA               Faculty-Staff    SFAA Bdg      Q1.323   GD      Parking                                              M45--The construction of a new 900 space parking         M24--Parking on campus is being expanded through
                                                                                                                                     garage was started on June 11, 2012 and estimated        the construction of a 3 level parking garage with
                                                                                                                                     to be completed in early spring 2013; it will have the   planned infrastructure to accommodate a 4th level in
                                                                                                                                     capacity to add another level for approximately 300      the future as well as possible additional parking
                                                                                                                                     additional spaces should there be a need and             being offered at the newly acquired property near
                                                                                                                                     funding is available. With the completion of the         the corner of Sale Road. We are also in the process
                                                                                                                                     parking garage and modifications to the parking          of developing a more thorough response to this idea.
                                                                                                                                     regulations it should almost eliminate the need for
                                                                                                                                     commuter students to park off site of the main
                                                                                                                                     campus.
9/20/11     BBC 121             Faculty-Staff          BBC Bdg        Q1.324   GD     Parking spaces                                        M45--The construction of a new 900 space parking         M24--Parking on campus is being expanded through
                                                                                                                                            garage was started on June 11, 2012 and estimated        the construction of a 3 level parking garage with
                                                                                                                                            to be completed in early spring 2013; it will have the   planned infrastructure to accommodate a 4th level in
                                                                                                                                            capacity to add another level for approximately 300      the future as well as possible additional parking
                                                                                                                                            additional spaces should there be a need and             being offered at the newly acquired property near
                                                                                                                                            funding is available. With the completion of the         the corner of Sale Road. We are also in the process
                                                                                                                                            parking garage and modifications to the parking          of developing a more thorough response to this idea.
                                                                                                                                            regulations it should almost eliminate the need for
                                                                                                                                            commuter students to park off site of the main
                                                                                                                                            campus.


10/13/11    Hardtner 303        Faculty-Staff          Hardtner Bdg   Q1.325   GD     Personal                                              M8--Should play an important role in advertising

12/2/11     Houston             Alumni                                Q1.326   GD     Personal                                              M8--Should play an important role in advertising

11/8/11     La Jeunesse         Students                              Q1.327   CC     Personal and small school                             M8--Should play an important role in advertising

12/10/11    Stokes Auditorium   Community                             Q1.328   GD     Personal attention                                    M8--Should play an important role in advertising

9/23/11     Gayle Hall          Faculty-Staff          Gayle Bdg      Q1.329   GD     Personal attention to the students; family            M8--Should play an important role in advertising
                                                                                      atmosphere; way they were treated
11/1/2011   Lake Charles, LA    Staff                  Athletics      Q1.33    Web    Athletics                                             M10--McNeese athletics competes at the NCAA
                                                                                                                                            Division I and FCS levels. Throughout our history we
                                                                                                                                            have consistently achieved accolades that have
                                                                                                                                            brought positive exposure. It is our goal to continue
                                                                                                                                            our quest for excellence in all sports.

11/8/11     La Jeunesse         Students                              Q1.330   GD     Personal school                                       M8--Should play an important role in advertising

11/3/11     BBC 121             Facilities-Coliseum-                  Q1.331   GD     Personal touch                                        M8--Should play an important role in advertising
                                Bookstore

12/12/11    La Jeunesse         Adm Advisory           Staff-Alumni   Q1.332   CC     Pokes                                                 M8--Marketing will retain this concept for future
                                                                                                                                            reference
10/13/11    Farrar-CMC          Faculty-Staff          Farrar Bdg     Q1.333   GD     Positive impact on the area                           M8--Should play an important role in advertising and M60--Determine ways to market McNeese better                 M7--We will continue to develop and deliver benefit- M1--We should highlight this advantage in our
                                                                                                                                            marketing initiatives                                and package services that we can sale/offer to the           enriching messages that reinforce the positive       marketing materials.
                                                                                                                                                                                                 the community.                                               perception of McNeese and distinguish McNeese
                                                                                                                                                                                                                                                              through various achievements, advancements and
                                                                                                                                                                                                                                                              recognitions that warrant investment in the
                                                                                                                                                                                                                                                              University by alumni and key stakeholders.

10/7/11     Kirkman 107         Faculty-Staff          Kirkman Bdg    Q1.334   GD     Potential                                             M1--The purpose of the strategic plan should be to
                                                                                                                                            activate key aspects of this potential.

10/4/11     McNeese Room        Faculty-Staff          Library Bdg    Q1.335   GD     Potential                                             M1--The purpose of the strategic plan should be to
                                                                                                                                            activate key aspects of this potential.

11/1/11     Doland Field House Athletic Staff                         Q1.336   GD     Potential growth                                      M1--The purpose of the strategic plan should be to       M60--Determine ways to market McNeese better             M4--Expand donor base to further outreach
                                                                                                                                            activate key aspects of this potential.                  and package services that we can sale/offer to the       solicitation efforts and Obtain more email addresses
                                                                                                                                                                                                     the community.                                           to reach donors electronically and market
                                                                                                                                                                                                                                                              Foundation with University news and events.

10/7/11     SFAA                Faculty-Staff          SFAA Bdg       Q1.337   GD     Practice what we preach                               M1--We should emphasize the fact that Excellence
                                                                                                                                            with a Personal Touch is not just a slogan.

10/7/11     Kirkman 107         Faculty-Staff          Kirkman Bdg    Q1.338   GD     Preparation                                           M1--McNeese does indeed prepare students for a
                                                                                                                                            successful future.
12/12/11    La Jeunesse         Adm Advisory           Staff-Alumni   Q1.339   CC     Pride                                                 M8--Should play an important role in advertising and
                                                                                                                                            marketing initiatives
11/1/2011   Lake Charles, LA    Staff                                 Q1.34    Web    Athletics                                             M10--McNeese athletics competes at the NCAA
                                                                                                                                            Division I and FCS levels. Throughout our history we
                                                                                                                                            have consistently achieved accolades that have
                                                                                                                                            brought positive exposure. It is our goal to continue
                                                                                                                                            our quest for excellence in all sports.

12/5/11     Cameron             Community                             Q1.340   CC     Pride                                                 M8--Should play an important role in advertising and
                                                                                                                                            marketing initiatives
11/14/11    Civic Center        Bus-Civic Leaders                     Q1.341   GD     Pride                                                 M8--Should play an important role in advertising and
                                                                                                                                            marketing initiatives
11/8/11     Sulphur Council     Community                             Q1.342   CC     Pride in the quality of education I received          M8--Good! Stories like this should be used in        M56--Alumni in the local community believe in the
            Chambers                                                                                                                        advertising creative to help build the brand of the  educational product McNeese delivers and the
                                                                                                                                            University                                           University may wish to provide more opportunities
                                                                                                                                                                                                 may have interest in communicating this pride to
                                                                                                                                                                                                 others.

1/12/12     Unidentified        Faculty,Alumni,Don                    Q1.343   Web    Pride, Glad it is in Southwest LA, Sports, Friendly   M8--Should play an important role in advertising         M10--McNeese athletics competes at the NCAA           M2--Incorporate the McNeese name and traditions
                                or                                                    Faculty                                                                                                        Division I and FCS levels. Throughout our history we into recruiting materials and success stories
                                                                                                                                                                                                     have consistently achieved accolades that have
                                                                                                                                                                                                     brought positive exposure. It is our goal to continue
                                                                                                                                                                                                     our quest for excellence in all sports.

2/1/12      Kinder              Community              Alumni         Q1.344   USPS   Pride, loyalty                                        M8--Should play an important role in advertising

2/1/12      Kinder              Community              Alumni         Q1.345   USPS   Pride, since it's where I received my BS and MS and   M8--Good! Stories like this should be used in            M15--The traditions and culture of McNeese is an         M14--The Burton College of Education and entities
                                                                                      currently working on another Masters in Teaching      advertising creative to help build the brand of the      important source of pride to students, faculty, staff,   within the College of Science and the College of
                                                                                                                                            University                                               and alumni.                                              Liberal Arts take much pride in the excellence of our
                                                                                                                                                                                                                                                              programs in education

9/20/11     BBC 121             Faculty-Staff          BBC Bdg        Q1.346   GD     Private or public school?                             M8--Should play an important role in advertising and M7--Develop and coordinate public relations
                                                                                                                                            marketing initiatives                                messages with marketing that convey the quality of
                                                                                                                                                                                                 academic programs, value, affordability and the
                                                                                                                                                                                                 distinctive McNeese experience.

1/19/12     Lafayette           Alumni                                Q1.347   GD     Private University                                    M7--Develop and coordinate public relations              M8--Good! This is a powerful concept that we'll keep
                                                                                                                                            messages with marketing that convey the quality of       in mind as we plan advertising creative
                                                                                                                                            academic programs, value, affordability and the
                                                                                                                                            distinctive McNeese experience.
11/1/2011   Lake Charles, LA   Alumni,CommHlt                       Q1.348   Web    Public 4-year university in Southwest Louisiana with M7--Develop and coordinate public relations          M10--Historically football has had success and          M8--Should play an important role in advertising
                                                                                    a strong tradition for Football                      messages with marketing that convey the quality of   efforts will continue to be made to further enhance
                                                                                                                                         academic programs, value, affordability and the      the rich tradition.
                                                                                                                                         distinctive McNeese experience.

9/20/11     BBC 121            Faculty                BBC Bdg       Q1.349   CC     Quality                                             M8--Should play an important role in advertising

11/2/11     Memorial Gym       Athletic Staff                       Q1.35    CC     Athletics and athletic tradition                    M10--McNeese athletics competes at the NCAA           M59--Traditions should play an important role in
                                                                                                                                        Division I and FCS levels. Throughout our history we advertising
                                                                                                                                        have consistently achieved accolades that have
                                                                                                                                        brought positive exposure. It is our goal to continue
                                                                                                                                        our quest for excellence in all sports.

11/8/11     Sulphur Council    Community              Alumni        Q1.350   CC     Quality education                                   M8--Should play an important role in advertising     M56--Community constituents appreciate the quality
            Chambers                                                                                                                                                                         of the University's academic programs and the
                                                                                                                                                                                             degrees it confers.
12/5/11     Cameron            Community                            Q1.351   CC     Quality education                                   M8--Should play an important role in advertising     M56--Community constituents appreciate the quality
                                                                                                                                                                                             of the University's academic programs and the
                                                                                                                                                                                             degrees it confers.
9/23/11     Kaufman 232        Faculty-Staff          Kaufman Bdg   Q1.352   GD     Quality education                                   M8--Should play an important role in advertising     M56--Community constituents appreciate the quality
                                                                                                                                                                                             of the University's academic programs and the
                                                                                                                                                                                             degrees it confers.
10/10/11    Field House        Athletic Boosters                    Q1.353   GD     Quality education                                   M8--Should play an important role in advertising     M56--Community constituents appreciate the quality
                                                                                                                                                                                             of the University's academic programs and the
                                                                                                                                                                                             degrees it confers.
11/8/11     Sulphur Council    Community                            Q1.354   GD     Quality education                                   M8--Should play an important role in advertising     M56--Community constituents appreciate the quality
            Chambers                                                                                                                                                                         of the University's academic programs and the
                                                                                                                                                                                             degrees it confers.
9/20/11     BBC 121            Faculty-Staff          BBC Bdg       Q1.355   CC     Quality learning                                    M8--Should play an important role in advertising     M56--Faculty and staff believe the learning
                                                                                                                                                                                             experience offered to McNeese students is of high
                                                                                                                                                                                             quality.
10/10/11    Field House        Athletic Boosters                    Q1.356   USPS   Quality university serving as the hub of economic   M8--Should play an important role in advertising and M60--Determine ways to market McNeese better            M1--We should highlight this advantage in our
                                                                                    development "engine" serving our region             marketing initiatives                                and package services that we can sale/offer to the      marketing materials.
                                                                                                                                                                                             the community.
9/23/11     Kaufman 232        Faculty-Staff          Kaufman Bdg   Q1.357   GD     Reconstruction                                      M1--The physical transformation of McNeese           M45--The University yearly develops/modifies it 5
                                                                                                                                        facilities should be highlighted in marketing        year Capital Outlay request which tries to identify all
                                                                                                                                        materials.                                           areas of the campus infrastructure that need
                                                                                                                                                                                             improvment either through renovations or through
                                                                                                                                                                                             new construction.

1/18/12     Baker Auditorium   SGA-Students                         Q1.358   CC     Rednecks                                            M8--Marketing will retain this concept for future
                                                                                                                                        reference
11/8/11     Parra Ballroom     EMSS                   Staff         Q1.359   CC     Regional                                            M8--Should play an important role in advertising      M35--We should continue to link what Southwest
                                                                                                                                                                                              Louisiana has to offer in our recruitment pieces -
                                                                                                                                                                                              great athletic games to watch, great food, regional
                                                                                                                                                                                              shopping, easy access to golf, our great on campus
                                                                                                                                                                                              rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                              etc.

11/2/11     Memorial Gym       Athletic Staff                       Q1.36    GD     Athletics and McNeese tradition                     M10--McNeese athletics competes at the NCAA           M59--Traditions should play an important role in
                                                                                                                                        Division I and FCS levels. Throughout our history we advertising
                                                                                                                                        have consistently achieved accolades that have
                                                                                                                                        brought positive exposure. It is our goal to continue
                                                                                                                                        our quest for excellence in all sports.

10/13/11    Farrar-CMC         Faculty-Staff          Farrar Bdg    Q1.360   GD     Regional                                            M8--Should play an important role in advertising      M35--We should continue to link what Southwest
                                                                                                                                                                                              Louisiana has to offer in our recruitment pieces -
                                                                                                                                                                                              great athletic games to watch, great food, regional
                                                                                                                                                                                              shopping, easy access to golf, our great on campus
                                                                                                                                                                                              rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                              etc.

10/7/11     SFAA               Faculty-Staff          SFAA Bdg      Q1.361   GD     Regional                                            M8--Should play an important role in advertising      M35--We should continue to link what Southwest
                                                                                                                                                                                              Louisiana has to offer in our recruitment pieces -
                                                                                                                                                                                              great athletic games to watch, great food, regional
                                                                                                                                                                                              shopping, easy access to golf, our great on campus
                                                                                                                                                                                              rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                              etc.

12/2/11     Houston            Alumni                               Q1.362   GD     Regional                                            M8--Should play an important role in advertising      M35--We should continue to link what Southwest
                                                                                                                                                                                              Louisiana has to offer in our recruitment pieces -
                                                                                                                                                                                              great athletic games to watch, great food, regional
                                                                                                                                                                                              shopping, easy access to golf, our great on campus
                                                                                                                                                                                              rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                              etc.

11/10/11    Alumni Center      Foundation Board                     Q1.363   GD     Regional college                                    M8--This is an important concept and we will work   M35--We should continue to emphasize this in our          M7--Coordinate public relations and marketing
                                                                                                                                        on enhancing all channels of communicating the      marketing efforts.                                        efforts to increasing public awareness and cultivate
                                                                                                                                        accomplishments of students and faculty to enhance                                                            the perception of McNeese as a significant regional
                                                                                                                                        campus pride and build awareness of the prestige of                                                           resource and a university of extraordinary academic
                                                                                                                                        the University even to a state-wide level.                                                                    quality, value, vision and expertise by showcasing its
                                                                                                                                                                                                                                                      unique programs and partnerships and student
                                                                                                                                                                                                                                                      achievement.

11/3/11     BBC 121            Facilities-Coliseum-                 Q1.364   GD     Regional draw                                       M8--This is an important concept and we will work   M35--To continue recruitment efforts in our major
                               Bookstore                                                                                                on enhancing all channels of communicating the      service area.
                                                                                                                                        accomplishments of students and faculty to enhance
                                                                                                                                        campus pride and build awareness of the prestige of
                                                                                                                                        the University even to a state-wide level.

9/20/11     BBC 121            Faculty-Staff          BBC Bdg       Q1.365   GD     Regional university                                 M8--This is an important concept and we will work   M35--We should continue to emphasize this in our          M7--Coordinate public relations and marketing
                                                                                                                                        on enhancing all channels of communicating the      marketing efforts.                                        efforts to increasing public awareness and cultivate
                                                                                                                                        accomplishments of students and faculty to enhance                                                            the perception of McNeese as a significant regional
                                                                                                                                        campus pride and build awareness of the prestige of                                                           resource and a university of extraordinary academic
                                                                                                                                        the University even to a state-wide level.                                                                    quality, value, vision and expertise by showcasing its
                                                                                                                                                                                                                                                      unique programs and partnerships and student
                                                                                                                                                                                                                                                      achievement.
10/12/2011   Unidentified        Staff, Alumni                            Q1.366    Web   Regional university                             M8--This is an important concept and we will work   M35--We should continue to emphasize this in our         M7--Coordinate public relations and marketing
                                                                                                                                          on enhancing all channels of communicating the      marketing efforts.                                       efforts to increasing public awareness and cultivate
                                                                                                                                          accomplishments of students and faculty to enhance                                                           the perception of McNeese as a significant regional
                                                                                                                                          campus pride and build awareness of the prestige of                                                          resource and a university of extraordinary academic
                                                                                                                                          the University even to a state-wide level.                                                                   quality, value, vision and expertise by showcasing its
                                                                                                                                                                                                                                                       unique programs and partnerships and student
                                                                                                                                                                                                                                                       achievement.

11/3/11      BBC 121             Facilities-Coliseum-                     Q1.367    GD    Rowdy cowboy                                    M10--Our fans are very passionate about our mascot
                                 Bookstore                                                                                                and nickname.

11/14/11     Civic Center        Bus-Civic Leaders                        Q1.368    CC    Ryan St. high                                   M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

11/14/11     Civic Center        Bus-Civic Leaders                        Q1.369    GD    Ryan St. high                                   M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

1/3/2012     Lake Charles, LA    Faculty                                  Q1.37     Web   Autonomy                                        M1--McNeese would indeed benefit from greater
                                                                                                                                          autonomy to make regional decisions.

1/18/12      Baker Auditorium    SGA-Students                             Q1.370    CC    Ryan Street High                                M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

11/1/11      BBC 121             Smith Hall Bdg                           Q1.371    CC    Ryan Street High School                         M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

10/6/2011    Lake Charles, LA    Faculty                                  Q1.372    Web   Ryan Street High school                         M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

10/19/2011   Lake Charles, LA    Alumni                                   Q1.373    Web   Ryan Street High. I don't agree with this but   M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                          somehow it has stuck!                           communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

1/18/12      Baker Auditorium    SGA-Students                             Q1.374    CC    School                                          M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

1/18/12      Baker Auditorium    SGA-Students                             Q1.375    CC    School                                          M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

11/8/2011    Lake Charles, LA    Students                                 Q1.376    Web   School                                          M8--Will work on enhancing all channels of             M7--Public relations will coordinate with marketing
                                                                                                                                          communicating the accomplishments of students          to strengthen the position of McNeese as a
                                                                                                                                          and faculty to enhance campus pride and build          significant regional resource, a university of
                                                                                                                                          awareness of the prestige of the University.           extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

1/18/12      Baker Auditorium    SGA-Students                             Q1.377    GD    School spirit                                   M8--Should play an important role in advertising and M10--McNeese athletics possesses many rich           M42--Improving student life and campus involvment
                                                                                                                                          marketing initiatives                                traditions. We will strive to maintain and enchance has been a primary focus of the Dean of Student
                                                                                                                                                                                               current traditions, as well as add new ones when     Services.
                                                                                                                                                                                               appropriate.
1/12/12      DeRidder            Alumni                                   Q1.378    GD    Scotch/Irish origin                             M8--Marketing will retain this concept for future
                                                                                                                                          reference
12/2/11      Houston             Alumni                                   Q1.379    GD    Sense of Community                              M8--Should play an important role in advertising and
                                                                                                                                          marketing initiatives
11/8/11      La Jeunesse         Students                                 Q1.38     CC    Awesomeness                                     M7--We will continue to develop and deliver benefit- M8--Should play an important role in advertising and
                                                                                                                                          enriching messages that reinforce the positive       marketing initiatives
                                                                                                                                          perception of McNeese and distinguish McNeese
                                                                                                                                          through various achievements, advancements and
                                                                                                                                          recognitions that warrant investment in the
                                                                                                                                          University by alumni and key stakeholders and
                                                                                                                                          prompt students to choose McNeese.

10/18/2011   Sulphur, LA         Donor,Other            parent of graduate Q1.380   Web   Should have sent him to Sowela.                 M30--We do refer non-admissible applicants to          M33--Starting at a community college and
                                                                                                                                          Sowela and other community colleges and are            transferring to McNeese is a great option.
                                                                                                                                          continually working on improving our referral
                                                                                                                                          process.
10/11/11     Stokes Auditorium   Gen Alumni-Donors                        Q1.381    GD    Small and intimate                              M8--Should play an important role in advertising and
                                                                                                                                          marketing initiatives
1/18/12      Baker Auditorium    SGA-Students                             Q1.382    CC    Small and intimate community                    M8--Should play an important role in advertising and   M42--The McNeese family is an important
                                                                                                                                          marketing initiatives                                  philosophy we hope to continue.
10/11/11     Stokes Auditorium   Gen Alumni-Donors                        Q1.383    GD    Small and proud                                 M8--Should play an important role in advertising and
                                                                                                                                          marketing initiatives
11/14/11     Civic Center        Bus-Civic Leaders                 Q1.384   GD    Small college                                   M7--Public relations will coordinate with marketing    M8--Good. Marketing will retain this idea for future
                                                                                                                                  to strengthen the position of McNeese as a             reference
                                                                                                                                  significant regional resource, a university of
                                                                                                                                  extraordinary academic quality, value, vision and
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

12/7/2011    Lake Charles, LA    Alumni,CommInd                    Q1.385   Web   Small college - good football team              M7--Public relations will coordinate with marketing    M10--Historically football has had success and           M8--Will work on enhancing all channels of
                                                                                                                                  to strengthen the position of McNeese as a             efforts will continue to be made to further enhance      communicating the accomplishments of students
                                                                                                                                  significant regional resource, a university of         the rich tradition.                                      and faculty to enhance campus pride and build
                                                                                                                                  extraordinary academic quality, value, vision and                                                               awareness of the prestige of the University.
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

10/31/2011   Lake Charles, LA    Staff, Alumni                     Q1.386   Web   Small community who works hard in helping out   M8--This is an important concept and should play a     M2--Incorporate the McNeese name and traditions
                                                                                  students.                                       major role in advertising and marketing initiatives    into recruiting materials and success stories

10/10/11     Field House         Athletic Boosters                 Q1.387   GD    Small enough to be personal                     M8--This is an important concept and should play a
                                                                                                                                  major role in advertising and marketing initiatives

10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q1.388   CC    Small school                                    M8--Will work on enhancing all channels of
                                                                                                                                  communicating the accomplishments of students
                                                                                                                                  and faculty to enhance campus pride and build
                                                                                                                                  awareness of the prestige of the University.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q1.389   GD    Small school                                    M8--Will work on enhancing all channels of
                                                                                                                                  communicating the accomplishments of students
                                                                                                                                  and faculty to enhance campus pride and build
                                                                                                                                  awareness of the prestige of the University.

11/8/11      La Jeunesse         Students                          Q1.39    CC    Bad parking                                     M24--Parking on campus is being expanded through       M45--The construction of a new 900 space parking
                                                                                                                                  the construction of a 3 level parking garage with      garage was started on June 11, 2012 and estimated
                                                                                                                                  planned infrastructure to accommodate a 4th level in   to be completed in early spring 2013; it will have the
                                                                                                                                  the future as well as possible additional parking      capacity to add another level for approximately 300
                                                                                                                                  being offered at the newly acquired property near      additional spaces should there be a need and
                                                                                                                                  the corner of Sale Road. We are also in the process    funding is available. With the completion of the
                                                                                                                                  of developing a more thorough response to this idea.   parking garage and modifications to the parking
                                                                                                                                                                                         regulations it should almost eliminate the need for
                                                                                                                                                                                         commuter students to park off site of the main
                                                                                                                                                                                         campus.


12/2/11      Houston             Alumni                            Q1.390   GD    Small school                                    M8--Will work on enhancing all channels of             M45--The construction of a new 900 space parking
                                                                                                                                  communicating the accomplishments of students          garage was started on June 11, 2012 and estimated
                                                                                                                                  and faculty to enhance campus pride and build          to be completed in early spring 2013; it will have the
                                                                                                                                  awareness of the prestige of the University.           capacity to add another level for approximately 300
                                                                                                                                                                                         additional spaces should there be a need and
                                                                                                                                                                                         funding is available. With the completion of the
                                                                                                                                                                                         parking garage and modifications to the parking
                                                                                                                                                                                         regulations it should almost eliminate the need for
                                                                                                                                                                                         commuter students to park off site of the main
                                                                                                                                                                                         campus.


11/13/2011   Westlake, LA        Alumni                            Q1.391   Web   Small school, junior college                    M7--Public relations will coordinate with marketing    M8--Will work on enhancing all channels of
                                                                                                                                  to strengthen the position of McNeese as a             communicating the accomplishments of students
                                                                                                                                  significant regional resource, a university of         and faculty to enhance campus pride and build
                                                                                                                                  extraordinary academic quality, value, vision and      awareness of the prestige of the University.
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

11/8/11      Sulphur Council     Community                         Q1.392   GD    Small state school                              M8--Will work on enhancing all channels of
             Chambers                                                                                                             communicating the accomplishments of students
                                                                                                                                  and faculty to enhance campus pride and build
                                                                                                                                  awareness of the prestige of the University.

11/14/2011   Lake Charles, LA    Alumni,Retired                    Q1.393   Web   Small SWLA university                           M7--Public relations will coordinate with marketing    M8--Will work on enhancing all channels of
                                 Staff,Commbus,Don                                                                                to strengthen the position of McNeese as a             communicating the accomplishments of students
                                 or                                                                                               significant regional resource, a university of         and faculty to enhance campus pride and build
                                                                                                                                  extraordinary academic quality, value, vision and      awareness of the prestige of the University.
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg   Q1.394   CC    Small swla-state university                     M7--Public relations will coordinate with marketing    M8--Will work on enhancing all channels of
                                                                                                                                  to strengthen the position of McNeese as a             communicating the accomplishments of students
                                                                                                                                  significant regional resource, a university of         and faculty to enhance campus pride and build
                                                                                                                                  extraordinary academic quality, value, vision and      awareness of the prestige of the University.
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q1.395   CC    Small town                                      M8--Will work on enhancing all channels of
                                                                                                                                  communicating the accomplishments of students
                                                                                                                                  and faculty to enhance campus pride and build
                                                                                                                                  awareness of the prestige of the University.

12/2/11      Houston             Alumni                            Q1.396   GD    Small Town                                      M8--Will work on enhancing all channels of
                                                                                                                                  communicating the accomplishments of students
                                                                                                                                  and faculty to enhance campus pride and build
                                                                                                                                  awareness of the prestige of the University.

12/2/11      Houston             Alumni                            Q1.397   CC    Small university in Lake Charles                M7--Public relations will coordinate with marketing    M8--Will work on enhancing all channels of
                                                                                                                                  to strengthen the position of McNeese as a             communicating the accomplishments of students
                                                                                                                                  significant regional resource, a university of         and faculty to enhance campus pride and build
                                                                                                                                  extraordinary academic quality, value, vision and      awareness of the prestige of the University.
                                                                                                                                  expertise that warrants support from the
                                                                                                                                  community, key stakeholders and alumni.

11/3/11      Hodges Field House Athletic Staff                     Q1.398   GD    Softball                                        M10--Cowgirl softball has had recent success and
                                                                                                                                  efforts will be made to continue and futher enhance
                                                                                                                                  the cowgirl softball program.
10/6/2011   Lake Charles, LA    Faculty,Alumni                         Q1.399   Web     Solid four year college with a small town feel.   M7--Public relations will coordinate with marketing    M8--This is an important concept and should play a
                                                                                                                                          to strengthen the position of McNeese as a             major role in advertising and marketing initiatives
                                                                                                                                          significant regional resource, a university of
                                                                                                                                          extraordinary academic quality, value, vision and
                                                                                                                                          expertise that warrants support from the
                                                                                                                                          community, key stakeholders and alumni.

2/1/12      Kinder              Community                              Q1.4     USPS    A great university, alma mater.                   M8--Should play an important role in advertising       M11--We are pleased that our graduates take pride
                                                                                                                                                                                                 in their alma mater and speak highly of their
                                                                                                                                                                                                 university, and we should continue to encourage
                                                                                                                                                                                                 their lasting support through appropriate
                                                                                                                                                                                                 programming, services, and communications.

11/8/11     La Jeunesse         Students                               Q1.40    GD      Bad parking                                       M24--Parking on campus is being expanded through       M45--The construction of a new 900 space parking
                                                                                                                                          the construction of a 3 level parking garage with      garage was started on June 11, 2012 and estimated
                                                                                                                                          planned infrastructure to accommodate a 4th level in   to be completed in early spring 2013; it will have the
                                                                                                                                          the future as well as possible additional parking      capacity to add another level for approximately 300
                                                                                                                                          being offered at the newly acquired property near      additional spaces should there be a need and
                                                                                                                                          the corner of Sale Road. We are also in the process    funding is available. With the completion of the
                                                                                                                                          of developing a more thorough response to this idea.   parking garage and modifications to the parking
                                                                                                                                                                                                 regulations it should almost eliminate the need for
                                                                                                                                                                                                 commuter students to park off site of the main
                                                                                                                                                                                                 campus.


1/18/12     Baker Auditorium    SGA-Students                           Q1.400   CC      Some person's name                                M8--The origination and history of the name of the     M45--The construction of a new 900 space parking
                                                                                                                                          University should play an important role in            garage was started on June 11, 2012 and estimated
                                                                                                                                          advertising especially in regard to the 75th           to be completed in early spring 2013; it will have the
                                                                                                                                          anniversary                                            capacity to add another level for approximately 300
                                                                                                                                                                                                 additional spaces should there be a need and
                                                                                                                                                                                                 funding is available. With the completion of the
                                                                                                                                                                                                 parking garage and modifications to the parking
                                                                                                                                                                                                 regulations it should almost eliminate the need for
                                                                                                                                                                                                 commuter students to park off site of the main
                                                                                                                                                                                                 campus.


1/12/12     DeRidder            Alumni                                 Q1.401   GD      Source of pride for our area                      M8--This is an important concept and should play a
                                                                                                                                          major role in advertising and marketing initiatives

9/20/11     BBC 121             Faculty-Staff       BBC Bdg            Q1.402   GD      Southwest LA’s university                         M59--Through our commitment to regional                M35--We should continue to garner public support         M60--Determine ways to market McNeese better
                                                                                                                                          stewardship, this will play an important role in       for Southwest Louisiana's only public university.        and package services that we can sale/offer to the
                                                                                                                                          advertising and the new strategic plan                                                                          the community.

1/19/12     Lafayette           Alumni                                 Q1.403   GD      Southwest Louisiana                               M59--Through our commitment to regional                M35--We should continue to link what Southwest
                                                                                                                                          stewardship, this will play an important role in       Louisiana has to offer in our recruitment pieces -
                                                                                                                                          advertising and the new strategic plan                 great athletic games to watch, great food, regional
                                                                                                                                                                                                 shopping, easy access to golf, our great on campus
                                                                                                                                                                                                 rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                                 etc.

11/14/11    Civic Center        Bus-Civic Leaders                      Q1.404   GD      Southwest Louisiana                               M59--Through our commitment to regional                M35--We should continue to link what Southwest
                                                                                                                                          stewardship, this will play an important role in       Louisiana has to offer in our recruitment pieces -
                                                                                                                                          advertising and the new strategic plan                 great athletic games to watch, great food, regional
                                                                                                                                                                                                 shopping, easy access to golf, our great on campus
                                                                                                                                                                                                 rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                                 etc.

10/11/11    Stokes Auditorium   Gen Alumni-Donors Alumni               Q1.405   CC      Southwest Louisiana anchor                        M59--Through our commitment to regional                M35--We should continue to garner public support         M60--Determine ways to market McNeese better
                                                                                                                                          stewardship, this will play an important role in       for Southwest Louisiana's only public university.        and package services that we can sale/offer to the
                                                                                                                                          advertising and the new strategic plan                                                                          the community.

9/28/11     Mail-in             Donor                                  Q1.406   USPS    Sports, chemical engineering, nursing             M10--McNeese athletics competes at the NCAA           M13--Agree                                                M17--The CON will continue to promote excellence
                                                                                                                                          Division I and FCS levels. Throughout our history we                                                            in teaching and encourage faculty to facilitate
                                                                                                                                          have consistently achieved accolades that have                                                                  learning, engage & mentor students and be available
                                                                                                                                          brought positive exposure. It is our goal to continue                                                           to them.
                                                                                                                                          our quest for excellence in all sports.

11/8/11     Sulphur Council     Community                              Q1.407   GD      Start                                             M14--???
            Chambers
9/27/2011   Covington, LA       Alumni              Diocese of Lake    Q1.408   Web     State University, COWBOYS, GEAUX POKES, Lake      M8--Will continue and enhance efforts to promote       M10--The cowboy represents a toughness and               M35--We should continue to develop our brand
                                                    Charles Catholic                    Charles                                           these important identifiers                            independent spirit that exemplifies the Southwest        recognition.
                                                    Community                                                                                                                                    Louisiana culture.
9/23/11     Kaufman 232         Staff               Kaufman Bdg        Q1.409   CC      Students                                          M5--Students are the focal point of student services
                                                                                                                                          programs and activities at McNeese.

11/1/11     BBC 121             Smith Hall Bdg                         Q1.41    GD      Banners                                           M49--We will continue to promote McNeese through
                                                                                                                                          the Banners Series. It is one of our goals.

11/17/11    Mail-in             Faculty                                Q1.410   Email   Students                                          M5--Students are the focal point of student services
                                                                                                                                          programs and activities at McNeese.

9/20/11     BBC 121             Faculty-Staff       BBC Bdg            Q1.411   GD      Students                                          M5--Students are the focal point of student services
                                                                                                                                          programs and activities at McNeese.

11/1/11     BBC 121             Smith Hall Bdg                         Q1.412   GD      Students                                          M5--Students are the focal point of student services
                                                                                                                                          programs and activities at McNeese.

9/20/11     BBC 121             Faculty-Staff       BBC Bdg            Q1.413   GD      Students and teaching                             M5--Students are the focal point of student services   M56--Faculty and staff believe the core mission and
                                                                                                                                          programs and activities at McNeese, and teaching is    function of the University is centered on teaching
                                                                                                                                          the core deliverable the University provides to        and student learning.
                                                                                                                                          students.

10/4/11     Jennings            Community                              Q1.414   GD      Students aren’t a number                          M2--Emphasize the "excellence with a personal          M8--This is an important concept and should play a
                                                                                                                                          touch" in mission, strategic planning, recruitment     major role in advertising and marketing initiatives
                                                                                                                                          literature
10/7/11     Kirkman 107         Faculty-Staff       Kirkman Bdg        Q1.415   CC      SWLA                                              M59--Through our commitment to regional                M35--We should continue to link what Southwest
                                                                                                                                          stewardship, this will play an important role in       Louisiana has to offer in our recruitment pieces -
                                                                                                                                          advertising and the new strategic plan                 great athletic games to watch, great food, regional
                                                                                                                                                                                                 shopping, easy access to golf, our great on campus
                                                                                                                                                                                                 rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                                 etc.
10/14/11    Drew 117            Faculty-Staff       Drew Bdg      Q1.416   GD     SWLA in general                                       M59--Through our commitment to regional                 M35--We should continue to link what Southwest
                                                                                                                                        stewardship, this will play an important role in        Louisiana has to offer in our recruitment pieces -
                                                                                                                                        advertising and the new strategic plan                  great athletic games to watch, great food, regional
                                                                                                                                                                                                shopping, easy access to golf, our great on campus
                                                                                                                                                                                                rec center, tennis courts, nightlife and band venues,
                                                                                                                                                                                                etc.

10/13/11    Farrar-CMC          Faculty-Staff       Farrar Bdg    Q1.417   GD     Teacher training                                      M14--The Burton College of Education and entities
                                                                                                                                        within the College of Science and the College of
                                                                                                                                        Liberal Arts take much pride in the excellence of our
                                                                                                                                        programs in education

10/11/11    Stokes Auditorium   Gen Alumni-Donors                 Q1.418   GD     Teaching school                                       M14--The Burton College of Education and entities
                                                                                                                                        within the College of Science and the College of
                                                                                                                                        Liberal Arts take much pride in the excellence of our
                                                                                                                                        programs in education

1/18/12     Baker Auditorium    SGA-Students                      Q1.419   CC     Tests                                                 M2--Stress the positive learning outcomes and           M34--Tests continue to be the primary learning
                                                                                                                                        accountability of teaching                              evaluation instrument.
12/10/11    Stokes Auditorium   Community                         Q1.42    GD     BBC                                                   M1--[Unclear about the meaning of this response.]       M7--McNeese is much more than one building or           M8--Will continue to feature this building in
                                                                                                                                                                                                several offices and we will work to improve             advertising creative when appropriate
                                                                                                                                                                                                communication that presents McNeese as a
                                                                                                                                                                                                significant regional resource and a university of
                                                                                                                                                                                                extraordinary academic quality, value, vision and
                                                                                                                                                                                                expertise.

10/7/11     SFAA                Faculty-Staff       SFAA Bdg      Q1.420   CC     That I have to defend the value of an education,      M56--This item should be jointly reviewed in            M45--It is difficult to understand everything they are M42--Higher education has come under attact               M7--McNeese has many distinguishing programs and         M8--Will work on enhancing all channels of
                                                                                  campus, campus life, etc                              academic affairs, business affairs, institutional       saying they feel they have to defend however there recently and this is a troubling trend we all should          partnerships and we will focus communication             communicating the accomplishments of students
                                                                                                                                        advancement, governmental affairs, and research         could be many across the entire campus that may        help to stop.                                             efforts on increasing public awareness and               and faculty to enhance campus pride and build
                                                                                                                                        services to ensure the University stays on message      need to respond more thoroughly to this question.                                                                cultivating the perception of McNeese as a significant   awareness of the prestige of the University.
                                                                                                                                        with the myriad benefits and value McNeese brings       This university has grown so much over the years,                                                                community resource and a university of
                                                                                                                                        to the local community and SWLA region.                 has everything been done perfectly, no but no one                                                                extraordinary academic quality, value, vision and
                                                                                                                                                                                                needs to apologize for getting an education from                                                                 expertise by showcasing its unique programs and
                                                                                                                                                                                                McNeese. We are constantly striving to achieve                                                                   partnerships and student achievement.
                                                                                                                                                                                                better facilities but must balance between increased
                                                                                                                                                                                                operating cost and smaller state budget. Capital
                                                                                                                                                                                                improvements are discussed with facility's and senior
                                                                                                                                                                                                staff and placed in priority order on the University's
                                                                                                                                                                                                5 year capital Outlay Request but this has proven to
                                                                                                                                                                                                be a lengthy and cumbersome process.




11/8/11     La Jeunesse         Students                          Q1.421   CC     The commuter college in Lake Charles                  M7--Public relations will coordinate with marketing     M8--Will work on enhancing all channels of
                                                                                                                                        to strengthen the position of McNeese as a              communicating the accomplishments of students
                                                                                                                                        significant regional resource, a university of          and faculty to enhance campus pride and build
                                                                                                                                        extraordinary academic quality, value, vision and       awareness of the prestige of the University.
                                                                                                                                        expertise that warrants support from the
                                                                                                                                        community, key stakeholders and alumni.

11/8/2011   Lake Charles, LA    Staff                             Q1.422   Web    The educational heart of Lake Charles                 M8--This is an important concept and should play a      M35--We should continue to garner public support        M56--Staff at McNeese are aware of the significance
                                                                                                                                        major role in advertising and marketing initiatives     for Southwest Louisiana's only public university.       of having a mid-sized, regional public University that
                                                                                                                                                                                                                                                        operates in the geographical, educational, economic,
                                                                                                                                                                                                                                                        and culture center of the local community.

11/3/2011   Lake Charles, LA    Students                          Q1.423   Web    The First thought When I hear McNeese is Mass          M16--This is one of many good programs in CoLA.
                                                                                  Communication because this is a major part of the
                                                                                  University. I think this Department is a Huge asset to
                                                                                  what McNeese is trying to build with there learning
                                                                                  program.

9/17/2011   Lake Charles, LA    Students                          Q1.424   Web    The only university in the city of Lake Charles, LA. A M7--Public relations will coordinate with marketing    M56--Student recognition that McNeese is more           M8--Will work on enhancing all channels of
                                                                                  place where you can get a quality education and        to strengthen the position of McNeese as a             than "just" a local option, and more than the only      communicating the accomplishments of students
                                                                                  remain at home.                                        significant regional resource, a university of         local option, but a local option that offers good       and faculty to enhance campus pride and build
                                                                                                                                         extraordinary academic quality, value, vision and      quality and convenience should be further developed     awareness of the prestige of the University.
                                                                                                                                         expertise that warrants support from the               in University communications, promotions,
                                                                                                                                         community, key stakeholders and alumni.                advertising, and related public relations activities.


2/1/12      Kinder              Community           Alumni        Q1.425   USPS   Three brothers and parents are alumni                 M11--Should feature Legacy stories in marketing
                                                                                                                                        materials.
9/23/11     Gayle Hall          Faculty-Staff       Gayle Bdg     Q1.426   GD     Tough football team                                   M10--Historically football has had success and
                                                                                                                                        efforts will continue to be made to further enhance
                                                                                                                                        the rich tradition.
10/4/11     Jennings            Community                         Q1.427   GD     Tradition                                             M59--Should play an important role in advertising
                                                                                                                                        and the 75th anniversary and will be included in the
                                                                                                                                        new strategic plan
11/8/11     Sulphur Council     Community                         Q1.428   GD     Tradition                                             M59--Should play an important role in advertising
            Chambers                                                                                                                    and the 75th anniversary and will be included in the
                                                                                                                                        new strategic plan
11/9/2011   Lake Charles, LA    Alumni,CommInd                    Q1.429   Web    Tradition, Pride, Quality Education                   M59--Should play an important role in advertising       M56--Alumni are particularly reminiscent of their       M11--Should continue to value, protect, and
                                                                                                                                        and the 75th anniversary and will be included in the    experiences (traditions) at McNeese, which              promote McNeese traditions.
                                                                                                                                        new strategic plan                                      translates into pride and affinity in the institution
                                                                                                                                                                                                that may need to be more fully accentuated in the
                                                                                                                                                                                                University's external communications strategies.

10/11/11    Stokes Auditorium   Gen Alumni-Donors                 Q1.43    GD     Best party place                                      M7--Many students enjoy their college days, but it is M8--Fun sentiment but may not be the most
                                                                                                                                        important to develop and deliver messages to alumni appropriate focus for advertising and marketing
                                                                                                                                        that distinguish McNeese as a significant community initiatives
                                                                                                                                        resource and a university of extraordinary academic
                                                                                                                                        quality, value, vision and expertise worthy of one's
                                                                                                                                        investment and support.


9/23/11     Kaufman 232         Staff               Kaufman Bdg   Q1.430   CC     Traditions                                            M59--Should play an important role in advertising
                                                                                                                                        and the 75th anniversary and will be included in the
                                                                                                                                        new strategic plan
11/1/11     Doland Field House Athletic Staff                     Q1.431   GD     Traditions                                            M59--Should play an important role in advertising
                                                                                                                                        and the 75th anniversary and will be included in the
                                                                                                                                        new strategic plan
10/14/11   Frasch 101          Faculty-Staff       Frasch Bdg    Q1.432   GD      True regional institution servicing a wide area   M59--Through our commitment to regional                     M35--We should continue to garner public support
                                                                                                                                    stewardship, this will play an important role in            for Southwest Louisiana's only public university.
                                                                                                                                    advertising, vision and goals, and will be included in
                                                                                                                                    the new strategic plan
12/13/11   Houston             Alumni                            Q1.433   Email   Unappreciated, underpromoted, underutilized, does M7--Public relations will coordinate with marketing         M8--Will work on enhancing all channels of
                                                                                  not receive recognition it deserves               to strengthen the position of McNeese as a                  communicating the accomplishments of students
                                                                                                                                    significant regional resource, a university of              and faculty to enhance campus pride and build
                                                                                                                                    extraordinary academic quality, value, vision and           awareness of the prestige of the University.
                                                                                                                                    expertise that warrants support from the
                                                                                                                                    community, key stakeholders and alumni.

10/11/11   Stokes Auditorium   Gen Alumni-Donors                 Q1.434   GD      Underappreciated                                     M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

10/11/11   Stokes Auditorium   Gen Alumni-Donors                 Q1.435   GD      Underestimated                                       M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

10/11/11   Stokes Auditorium   Gen Alumni-Donors                 Q1.436   GD      Under-recognized                                     M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

11/8/11    La Jeunesse         Students                          Q1.437   CC      Unharnessed potential                                M1--The purpose of the strategic plan should be to
                                                                                                                                       activate key aspects of this potential.

11/17/11   Mail-in             Community                         Q1.438   Email   University                                           M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

11/10/11   Alumni Center       Foundation Board                  Q1.439   GD      University                                           M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

11/10/11   Alumni Center       Foundation Board                  Q1.44    GD      Best years of my life                                M8--Should play an important role in advertising and M11--We are pleased that our graduates take pride
                                                                                                                                       marketing initiatives                                in their alma mater and speak highly of their
                                                                                                                                                                                            university, and we should continue to encourage
                                                                                                                                                                                            their lasting support through appropriate
                                                                                                                                                                                            programming, services, and communications.

9/20/11    BBC 121             Staff               BBC Bdg       Q1.440   CC      University atmosphere                                M8--This is an important concept and should play a
                                                                                                                                       major role in advertising and marketing initiatives

10/4/11    McNeese Room        Staff               Library Bdg   Q1.441   CC      University in our town                               M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

9/29/11    Stokes-General      Community                         Q1.442   GD      University learning                                  M7--Public relations will coordinate with marketing      M8--Will work on enhancing all channels of
                                                                                                                                       to strengthen the position of McNeese as a               communicating the accomplishments of students
                                                                                                                                       significant regional resource, a university of           and faculty to enhance campus pride and build
                                                                                                                                       extraordinary academic quality, value, vision and        awareness of the prestige of the University.
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

12/5/11    Cameron             Community                         Q1.443   GD      Variety of learning style and curriculum             M2--Stress the positive learning outcomes and
                                                                                                                                       accountability of teaching
10/10/11   Field House         Athletic Boosters                 Q1.444   CC      Very important for LC                                M7--Public relations will coordinate with marketing      M8--This is an important concept and should play a
                                                                                                                                       to strengthen the position of McNeese as a               major role in advertising and marketing initiatives
                                                                                                                                       significant regional resource, a university of
                                                                                                                                       extraordinary academic quality, value, vision and
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

11/14/11   Civic Center        Bus-Civic Leaders                 Q1.445   GD      Very local                                           M7--Coordinated communication efforts targeted at        M8--Will work on enhancing all channels of
                                                                                                                                       increasing public awareness and cultivating the          communicating the accomplishments of students
                                                                                                                                       perception of McNeese as a significant regional          and faculty to enhance campus pride and build
                                                                                                                                       resource and a university of extraordinary academic      awareness of the prestige of the University.
                                                                                                                                       quality and value will be delivered using a variety of
                                                                                                                                       traditional and electronic methods.


1/12/12    DeRidder            Alumni                            Q1.446   GD      Warm atmosphere                                      M8--This is an important concept and should play a
                                                                                                                                       major role in advertising and marketing initiatives

9/23/11    Kaufman 232         Faculty-Staff       Kaufman Bdg   Q1.447   GD      Warmth of the people                                 M8--This is an important concept and should play a
                                                                                                                                       major role in advertising and marketing initiatives

10/10/11   Field House         Athletic Boosters                 Q1.448   GD      We are proud of you                                  M8--This is an important concept and should play a
                                                                                                                                       major role in advertising and marketing initiatives

10/7/11    SFAA                Faculty-Staff       SFAA Bdg      Q1.449   GD      We should welcome anybody on campus and invite M8--This is an important concept and should play a             M33--We agree having someone visit our campus
                                                                                  them here                                      major role in advertising and marketing initiatives            and personnel is a great way introduce them all we
                                                                                                                                                                                                have to offer.
9/20/11      BBC 121              Staff              BBC Bdg        Q1.45    CC    Blue and Gold                                          M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                          here.                                              traditions. We will strive to maintain and enchance
                                                                                                                                                                                             current traditions, as well as add new ones when
                                                                                                                                                                                             appropriate.
9/20/11      BBC 121              Faculty-Staff      BBC Bdg        Q1.450   GD    What is that?                                          M8--The origination and history of the name of the M7--Public relations will coordinate with marketing
                                                                                                                                          University should play an important role in        to strengthen the position of McNeese as a
                                                                                                                                          advertising especially in regard to the 75th       significant regional resource, a university of
                                                                                                                                          anniversary                                        extraordinary academic quality, value, vision and
                                                                                                                                                                                             expertise that warrants support from the
                                                                                                                                                                                             community, key stakeholders and alumni.

11/1/2011    Sulphur, Louisiana   Alumni,CommK12,D                  Q1.451   Web   When I first hear McNeese, I think of the excitement M11--Should feature Legacy stories in marketing
                                  onor                                             of my son attending the same school I did.           materials.

10/25/2011   Sulphur, LA          Alumni                            Q1.452   Web   Where I went to school and graduated                   M11--We are pleased that our graduates take pride
                                                                                                                                          in their alma mater and speak highly of their
                                                                                                                                          university, and we should continue to encourage
                                                                                                                                          their lasting support through appropriate
                                                                                                                                          programming, services, and communications.

9/20/11      BBC 121              Faculty-Staff      BBC Bdg        Q1.453   GD    Where I work                                           M40--An equal opportunity employer who offers
                                                                                                                                          careers for a wide diversity of people as well as an
                                                                                                                                          education opportunity for employees

9/23/11      Kaufman 232          Faculty-Staff      Kaufman Bdg    Q1.454   GD    Where I work                                           M40--An equal opportunity employer who offers
                                                                                                                                          careers for a wide diversity of people as well as an
                                                                                                                                          education opportunity for employees

9/20/11      BBC 121              Faculty-Staff      BBC Bdg        Q1.455   GD    Where is it?                                           M8--The origination and history of the name of the     M7--Public relations will coordinate with marketing
                                                                                                                                          University should play an important role in            to strengthen the position of McNeese as a
                                                                                                                                          advertising especially in regard to the 75th           significant regional resource, a university of
                                                                                                                                          anniversary                                            extraordinary academic quality, value, vision and
                                                                                                                                                                                                 expertise that warrants support from the
                                                                                                                                                                                                 community, key stakeholders and alumni.

10/7/11      SFAA                 Faculty-Staff      SFAA Bdg       Q1.456   GD    Where is that? (from Texas to Leesville)               M8--The origination and history of the name of the     M7--We will review messages and consider the
                                                                                                                                          University should play an important role in            relevance of adding the location of the University.
                                                                                                                                          advertising especially in regard to the 75th
                                                                                                                                          anniversary
12/5/11      Cameron              Community                         Q1.457   GD    Where my money and my children go                      M36--Great and encouraging                             M34--Thank you for your support!                       M4--Expand donor base to further outreach
                                                                                                                                                                                                                                                        solicitation efforts and Obtain more email addresses
                                                                                                                                                                                                                                                        to reach donors electronically and market
                                                                                                                                                                                                                                                        Foundation with University news and events.

10/14/11     Drew 117             Faculty            Drew Bdg       Q1.458   CC    Who is McNeese                                         M8--The origination and history of the name of the     M7--The "McNeese" name is a unique and
                                                                                                                                          University should play an important role in            distinguishing feature and we will coordinate public
                                                                                                                                          advertising especially in regard to the 75th           efforts with marketing, orientation and student life
                                                                                                                                          anniversary                                            to ensure students, faculty, staff and the general
                                                                                                                                                                                                 public understand the significance of McNeese being
                                                                                                                                                                                                 named for a distinguished Southwest Louisiana
                                                                                                                                                                                                 education pioneer.

12/5/11      Cameron              Community                         Q1.459   GD    Who was he and more about him, personally              M8--The origination and history of the name of the     M7--The "McNeese" name is a unique and
                                                                                                                                          University should play an important role in            distinguishing feature and we will coordinate public
                                                                                                                                          advertising especially in regard to the 75th           efforts with marketing, orientation and student life
                                                                                                                                          anniversary                                            to ensure students, faculty, staff and the general
                                                                                                                                                                                                 public understand the significance of McNeese being
                                                                                                                                                                                                 named for a distinguished Southwest Louisiana
                                                                                                                                                                                                 education pioneer.

9/23/11      Kaufman 232          Faculty            Kaufman Bdg    Q1.46    CC    Blue and gold                                          M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                          here.                                              traditions. We will strive to maintain and enchance
                                                                                                                                                                                             current traditions, as well as add new ones when
                                                                                                                                                                                             appropriate.
9/20/11      BBC 121              Faculty-Staff      BBC Bdg        Q1.460   GD    Why is it called McNeese?                              M8--The origination and history of the name of the M7--The "McNeese" name is a unique and
                                                                                                                                          University should play an important role in        distinguishing feature and we will coordinate public
                                                                                                                                          advertising especially in regard to the 75th       efforts with marketing, orientation and student life
                                                                                                                                          anniversary                                        to ensure students, faculty, staff and the general
                                                                                                                                                                                             public understand the significance of McNeese being
                                                                                                                                                                                             named for a distinguished Southwest Louisiana
                                                                                                                                                                                             education pioneer.

1/9/12       Unidentified         Alumni                            Q1.461   Web   Without McNeese, I would not have had the              M11--Should include in awareness campaign and        M40--An equal opportunity employer who offers            M14--The college has significantly increased       M22--Great response!
                                                                                   opportunity to go to college, get a degree, continue   encourage alumni to share this experience with       careers for a wide diversity of people as well as an     opportunities for advanced studies in education,
                                                                                   studies for a plus 30 in education and work for 30     others, by communicating their stories and by giving education opportunity for employees                      adding a large number of concentrations and add-on
                                                                                   years in education.                                    back to McNeese                                                                                               certification programs to its regular program
                                                                                                                                                                                                                                                        structure. Recent additions include autism
                                                                                                                                                                                                                                                        treatment, educational diagnostician, and reading
                                                                                                                                                                                                                                                        specialist. A new concentration and certificate
                                                                                                                                                                                                                                                        program in gifted education is currently in the
                                                                                                                                                                                                                                                        planning stages.


10/13/11     Hardtner 303         Faculty-Staff      Hardtner Bdg   Q1.462   GD    Work                                                   M40--An equal opportunity employer who offers
                                                                                                                                          careers for a wide diversity of people as well as an
                                                                                                                                          education opportunity for employees

9/23/11      Kaufman 232          Staff              Kaufman Bdg    Q1.47    CC    Blue and gold                                          M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                          here.                                           traditions. We will strive to maintain and enchance
                                                                                                                                                                                          current traditions, as well as add new ones when
                                                                                                                                                                                          appropriate.
1/18/12      Baker Auditorium     SGA-Students                      Q1.48    CC    Blue and Gold                                          M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                          here.                                           traditions. We will strive to maintain and enchance
                                                                                                                                                                                          current traditions, as well as add new ones when
                                                                                                                                                                                          appropriate.
9/23/11      Kaufman 232          Faculty-Staff      Kaufman Bdg    Q1.49    GD    Blue and gold                                          M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                          here.                                           traditions. We will strive to maintain and enchance
                                                                                                                                                                                          current traditions, as well as add new ones when
                                                                                                                                                                                          appropriate.
11/16/2011   Lake Charles, LA    CommInd                           Q1.5    Web   A local university that tries to serve in an          M7--It is important for public relations to coordinate M8--Will keep this in mind when planning advertising
                                                                                 environment with many hurdles; But is able to         with other departments to develop messages that        and seek ways to enhance efforts without being
                                                                                 produce graduates that thrive & succeed in business   convey the quality, value and affordability of         limited by financial situation
                                                                                 & industry. I've witnessed it.                        McNeese and reinforce the strength, variety and
                                                                                                                                       success of its academic programs and graduates.

9/29/11      Stokes-General      Community                         Q1.50   GD    Blue and gold                                         M8--Important to expand community consciousness M10--McNeese athletics possesses many rich
                                                                                                                                       here.                                               traditions. We will strive to maintain and enchance
                                                                                                                                                                                           current traditions, as well as add new ones when
                                                                                                                                                                                           appropriate.
11/1/11      Doland Field House Athletic Staff                     Q1.51   CC    Blue collar                                           M7--Public relations will coordinate with marketing M8--Will keep this in mind when developing
                                                                                                                                       to strengthen the position of McNeese as a          advertising messages and promote or address
                                                                                                                                       significant regional resource, a university of      appropriately
                                                                                                                                       extraordinary academic quality, value, vision and
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

11/1/11      BBC 121             Smith Hall Bdg                    Q1.52   GD    Budget cuts                                           M1--This threat needs to be addressed in our SWOT
                                                                                                                                       analysis.
1/19/12      Lafayette           Alumni                            Q1.53   GD    Calcasieu Parish                                      M7--McNeese is an asset to all of Southwest             M35--We should continue recruitment efforts and          M8--Will work to promote the true reach of the
                                                                                                                                       Louisiana and a partner in the economic growth of       visibility in the high schools in Calcasieu Parish.      University while strengthening ties within the parish
                                                                                                                                       the region so it is important that we strengthen the
                                                                                                                                       position of McNeese as a significant regional
                                                                                                                                       resource.

11/1/11      BBC 121             Smith Hall Bdg                    Q1.54   GD    Careers                                               M40--An equal opportunity employer who offers           M25--Currently career info provided in-house &
                                                                                                                                       careers for a wide diversity of people as well as an    online but an new career guidance & info will be
                                                                                                                                       education opportunity for employees                     implemented Fall 2012 online

10/11/11     Stokes Auditorium   Gen Alumni-Donors                 Q1.55   GD    Caring professors                                     M2--Stress the positive learning outcomes and           M8--Should play an important role in advertising and
                                                                                                                                       accountability of teaching                              marketing initiatives
10/10/11     Field House         Athletic Boosters                 Q1.56   GD    Center of higher education                            M1--We should highlight this advantage in our           M2--Stress the positive learning outcomes and
                                                                                                                                       marketing materials.                                    accountability of teaching
9/23/11      Kaufman 232         Faculty             Kaufman Bdg   Q1.57   CC    Center of learning-progress in SWLA                   M56--McNeese faculty appreciate the importance of       M60--Determine ways to market McNeese better         M1--We should highlight this advantage in our
                                                                                                                                       the University and its impact and multiple levels of    and package services that we can sale/offer to the   marketing materials.
                                                                                                                                       life in the SWLA region.                                the community.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                 Q1.58   GD    Challenging                                           M8--Should play an important role in advertising        M56--This item is difficult to understand as it may be
                                                                                                                                                                                               positive in the sense of the academic rigor of the
                                                                                                                                                                                               University or it may be negative in the sense of
                                                                                                                                                                                               financial challenges, for instance, that face the
                                                                                                                                                                                               University and all of public higher education
                                                                                                                                                                                               throughout the state; therefore, additional review
                                                                                                                                                                                               and consideration may be in order.


10/4/11      McNeese Room        Staff               Library Bdg   Q1.59   CC    Chance to get a degree                                M7--It is important for public relations to coordinate M8--Should play an important role in advertising
                                                                                                                                       with other departments to develop messages that
                                                                                                                                       convey the quality, value and affordability of
                                                                                                                                       McNeese and reinforce the strength, variety and
                                                                                                                                       success of its academic programs.

1/12/12      DeRidder            Alumni                            Q1.6    GD    A place near and dear to my heart                     M11--We are pleased that our graduates take pride       M8--Should play an important role in advertising and
                                                                                                                                       in their alma mater and speak highly of their           marketing initiatives
                                                                                                                                       university, and we should continue to encourage
                                                                                                                                       their lasting support through appropriate
                                                                                                                                       programming, services, and communications.

1/18/12      Baker Auditorium    SGA-Students                      Q1.60   GD    Cheap tuition                                         M8--Should play an important role in advertising        M36--Quality education                                   M34--We continue to be mindful of escalating            M4--Increase the number of endowed Academic and
                                                                                                                                                                                                                                                        college costs; affordability should be a significant    Athletic Scholarships. Suggest the Foundation
                                                                                                                                                                                                                                                        aspect of our marketing efforts.                        continue the “15 gets 20” match ($5,000 match for
                                                                                                                                                                                                                                                                                                                $15,000 contributed). Suggest additional staff in the
                                                                                                                                                                                                                                                                                                                Advancement office.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                 Q1.61   GD    Chemistry department                                  M15--Chemistry continues to excel in its scholarly
                                                                                                                                       and research activities.
11/1/11      Doland Field House Athletic Staff                     Q1.62   GD    Cleaner part of the state                             M8--Should play an important role in advertising

9/23/11      Kaufman 232         Faculty             Kaufman Bdg   Q1.63   CC    Cliques, punitive administration                      M1--If true, this is an internal weakness that should   M2--Continue the inclusive nature of university and      M6--McNeese administration seeks ways to create
                                                                                                                                       be addressed in our SWOT analysis.                      continue to improve communications among staff           opportunities for faculty engagement that provide
                                                                                                                                                                                               and constituents                                         support, camaraderie, and enrichment to faculty and
                                                                                                                                                                                                                                                        staff.

11/8/11      La Jeunesse         Students                          Q1.64   CC    Close community                                       M8--Should play an important role in advertising        M42--The McNeese family is an important
                                                                                                                                                                                               philosophy we hope to continue.
11/10/11     Alumni Center       Foundation Board                  Q1.65   GD    Close-knit                                            M8--Should play an important role in advertising

9/8/11       Alumni Center       Alumni Board        Alum          Q1.66   GD    Close-knit group                                      M8--Should play an important role in advertising

10/4/11      Jennings            Community                         Q1.67   GD    College for SWLA                                      M7--Public relations will coordinate with marketing     M8--Will work to promote the unique qualities,
                                                                                                                                       to strengthen the position of McNeese as a              impact and true reach of the University
                                                                                                                                       significant regional resource, a university of
                                                                                                                                       extraordinary academic quality, value, vision and
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.

12/10/11     Stokes Auditorium   Community                         Q1.68   GD    College of Education                                  M14--The Burton College of Education and entities
                                                                                                                                       within the College of Science and the College of
                                                                                                                                       Liberal Arts take much pride in the excellence of our
                                                                                                                                       programs in education

9/23/11      Kaufman 232         Staff               Kaufman Bdg   Q1.69   CC    Community                                             M8--Should play an important role in marketing          M35--We should continue and nurtue our
                                                                                                                                       initiatives and should be prominent in advertising      community ties and partnerships.
                                                                                                                                       creative
1/19/12      Lafayette           Community           Alumni        Q1.7    CC    A private college                                     M7--Public relations will coordinate with marketing     M8--Should be a consideration when planning
                                                                                                                                       to strengthen the position of McNeese as a              advertising and marketing messages
                                                                                                                                       significant regional resource, a university of
                                                                                                                                       extraordinary academic quality, value, vision and
                                                                                                                                       expertise that warrants support from the
                                                                                                                                       community, key stakeholders and alumni.
11/8/11      Parra Ballroom       EMSS                                  Q1.70   CC    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
10/11/11     Stokes Auditorium    Gen Alumni-Donors                     Q1.71   CC    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
1/18/12      Baker Auditorium     SGA-Students                          Q1.72   CC    Community                                           M8--Should play an important role in marketing            M42--The McNeese family is an important
                                                                                                                                          initiatives and should be prominent in advertising        philosophy we hope to continue.
                                                                                                                                          creative
10/13/11     Hardtner 303         Faculty-Staff          Hardtner Bdg   Q1.73   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
9/23/11      Kaufman 232          Faculty-Staff          Kaufman Bdg    Q1.74   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
10/7/11      Kirkman 107          Faculty-Staff          Kirkman Bdg    Q1.75   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
9/20/11      BBC 121              Faculty-Staff                         Q1.76   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
11/3/11      BBC 121              Facilities-Coliseum-                  Q1.77   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                  Bookstore                                                                                               initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
11/10/11     Alumni Center        Foundation Board                      Q1.78   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
10/11/11     Stokes Auditorium    Gen Alumni-Donors                     Q1.79   GD    Community                                           M8--Should play an important role in marketing            M35--We should continue and nurtue our
                                                                                                                                          initiatives and should be prominent in advertising        community ties and partnerships.
                                                                                                                                          creative
11/8/11      La Jeunesse          Students                              Q1.8    CC    A School                                            M7--Public relations will coordinate with marketing       M8--Will work to promote the unique qualities,
                                                                                                                                          to strengthen the position of McNeese as a                impact and true reach of the University
                                                                                                                                          significant regional resource, a university of
                                                                                                                                          extraordinary academic quality, value, vision and
                                                                                                                                          expertise that warrants support from the
                                                                                                                                          community, key stakeholders and alumni.

9/29/11      Stokes-General       Community                             Q1.80   GD    Community based university-community oriented       M59--This should play an important role in                M35--We should continue to emphasize this theme
                                                                                      university                                          advertising, vision and goals through our                 in our regional marketing efforts.
                                                                                                                                          commitment to regional steward ship
11/8/2011    Lake Charles, LA     CommInd                               Q1.81   Web   Community College in LC, La.                        M7--Public relations will coordinate with marketing       M8--Will work on changing this image through
                                                                                                                                          to strengthen the position of McNeese as a                appropriate advertising messages and marketing
                                                                                                                                          significant regional resource, a university of            initiatives
                                                                                                                                          extraordinary academic quality, value, vision and
                                                                                                                                          expertise that warrants support from the
                                                                                                                                          community, key stakeholders and alumni.

11/10/2011   Orangefield, Texas   Alumni,CommInd,O Husband and wife     Q1.82   Web   Community college that has been stagnant for the    M7--Public relations will coordinate with marketing       M8--Will work on changing this image through
                                  ther             both 1976                          last forty years.                                   to strengthen the position of McNeese as a                appropriate advertising messages and marketing
                                                   graduates                                                                              significant regional resource, a university of            initiatives
                                                                                                                                          extraordinary academic quality, value, vision and
                                                                                                                                          expertise that warrants support from the
                                                                                                                                          community, key stakeholders and alumni.

11/7/2011    LeBlanc, LA          Students, Staff                       Q1.83   Web   Community higher education                          M7--Public relations will coordinate with marketing       M8--Will work to promote the unique qualities,
                                                                                                                                          to strengthen the position of McNeese as a                impact and true reach of the University while
                                                                                                                                          significant regional resource, a university of            continuing the effort to show the strong ties to the
                                                                                                                                          extraordinary academic quality, value, vision and         community
                                                                                                                                          expertise that warrants support from the
                                                                                                                                          community, key stakeholders and alumni.

10/11/11     Stokes Auditorium    Gen Alumni-Donors                     Q1.84   GD    Community-students are available to come to class   M33--This benefit should be used when marketing to M35--We should emphasize this ease of access in               M22--Thank you, athough we do offer online courses
                                                                                      here—could not travel elsewhere to university       local students..                                   our southwest Louisiana marketing efforts.

10/10/11     Field House          Athletic Boosters                     Q1.85   GD    Commuter university                                 M7--It will be a priority to provide timely information   M8--Will keep in mind that they are an important       M22--Yes, but we do have opportunities for online
                                                                                                                                          about McNeese events and activities to students and       target audience when developing marketing plans        learning.
                                                                                                                                          encourage their attendance and participation in           and advertising creative, yet will work to address the
                                                                                                                                          extracurricular activities.                               image




9/20/11      BBC 121              Faculty                BBC Bdg        Q1.86   CC    Commuters                                           M7--It will be a priority to provide timely information M8--Will keep in mind that they are an important
                                                                                                                                          about McNeese events and activities to students and target audience when developing marketing plans
                                                                                                                                          encourage their attendance and participation in         and advertising creative
                                                                                                                                          extracurricular activities.

10/11/11     Stokes Auditorium    Gen Alumni-Donors                     Q1.87   GD    Conveniently located                                M8--Should play an important role in advertising          M33--We agree McNeese has a great location.

11/1/11      Doland Field House Athletic Staff                          Q1.88   GD    Country                                             M7--Delivering more messages that show McNeese M8--Will keep in mind when developing advertising
                                                                                                                                          as a significant partner in the economic development creative
                                                                                                                                          of Southest Louisiana and a regional resource for job
                                                                                                                                          ready graduates will be implemented.

12/5/11      Cameron              Community                             Q1.89   GD    Cowboy Pride                                        M8--Should play an important role in marketing            M10--The cowboy represents a toughness and
                                                                                                                                          initiatives                                               independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
12/2/11      Houston              Alumni                                Q1.9    CC    A small, awesome university                         M8--Should play an important role in advertising

9/20/11      BBC 121              Staff                  BBC Bdg        Q1.90   CC    Cowboys                                             M8--Will continue to seek ways to connect with and        M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                        independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
9/23/11      Kaufman 232          Faculty                Kaufman Bdg    Q1.91   CC    Cowboys                                             M8--Will continue to seek ways to connect with and        M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                        independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
12/12/11     La Jeunesse          Adm Advisory           Staff-Alumni   Q1.92   CC    Cowboys                                             M8--Will continue to seek ways to connect with and        M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                        independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
11/8/11      Parra Ballroom       EMSS                                  Q1.93   CC    Cowboys                                             M8--Will continue to seek ways to connect with and        M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                        independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
1/18/12      Baker Auditorium     SGA-Students                          Q1.94   CC    Cowboys                                             M8--Will continue to seek ways to connect with and        M10--The cowboy represents a toughness and
                                                                                                                                          enhance this brand                                        independent spirit that exemplifies the Southwest
                                                                                                                                                                                                    Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                    Q1.95     CC     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                       enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                    Q1.96     CC     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                       enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                    Q1.97     CC     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                       enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                    Q1.98     CC     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                       enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                Louisiana culture.
1/18/12      Baker Auditorium    SGA-Students                    Q1.99     CC     Cowboys                                              M8--Will continue to seek ways to connect with and       M10--The cowboy represents a toughness and
                                                                                                                                       enhance this brand                                       independent spirit that exemplifies the Southwest
                                                                                                                                                                                                Louisiana culture.
2/1/12       Kinder              Community                       Q10.1     USPS   ?
10/7/11      SFAA                Faculty-Staff       SFAA Bdg    Q10.10    GD     Accessible                                           M59--Good. This is an idea that should be retained
                                                                                                                                       by ECAT for future use.
11/8/11      La Jeunesse         Students                        Q10.100   CC     Everything is simplified here.                       M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will seek ways to incorporate it into
                                                                                                                                       marketing messages across the board

11/8/11      La Jeunesse         Students                        Q10.101   CC     Excellence with a personal touch                     M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

1/18/12      Baker Auditorium    SGA-Students                    Q10.102   CC     Excellence with a personal touch                     M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

1/12/12      DeRidder            Alumni                          Q10.103   GD     Excellence with a Personal Touch                     M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

11/3/11      Hodges Field House Athletic Staff                   Q10.104   GD     Excellence with a Personal Touch                     M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

11/1/11      BBC 121             Smith Hall Bdg                  Q10.105   GD     Excellence with a Personal Touch                     M8--Agreed. This is a very important distinction and
                                                                                                                                       marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

11/8/2011    Lake Charles, LA    Students                        Q10.106   Web    Excellence with a personal touch is the perfect      M8--Agreed. This is a very important distinction and
                                                                                  "brand" that our motto can give us.                  marketing will continue to seek ways to incorporate
                                                                                                                                       it into marketing messages across the board

9/23/11      Gayle Hall          Faculty-Staff       Gayle Bdg   Q10.107   GD     Excellence with a personal touch; about as fitting as M8--Agreed. This is a very important distinction and
                                                                                  can be                                                marketing will continue to seek ways to incorporate
                                                                                                                                        it into marketing messages across the board

10/12/2011   Lake Charles, LA    Staff                           Q10.108   Web    Execellence with a personl touch, McNeese            M8--Agreed. This is a very important distinction and     M10--The cowboy represents a toughness and
                                                                                  Cowboys                                              marketing will continue to seek ways to incorporate      independent spirit that exemplifies the Southwest
                                                                                                                                       it into marketing messages across the board              Louisiana culture.

10/14/11     Drew 117            Faculty-Staff       Drew Bdg    Q10.109   GD     Expose engineering students to equipment             M13--Could take more advantage of this if all faculty
                                                                                  inventory within the dept                            participates.
12/5/11      Cameron             Community                       Q10.11    GD     Active alumni                                        M11--We are pleased that our graduates take pride
                                                                                                                                       in their alma mater and speak highly of their
                                                                                                                                       university, and we should continue to encourage
                                                                                                                                       their lasting support through appropriate
                                                                                                                                       programming, services, and communications.

12/12/11     La Jeunesse         Adm Advisory                    Q10.110   GD     Faculty                                              M56--The following words were used by constituents
                                                                                                                                       to describe faculty, students, and/or faculty student
                                                                                                                                       interactions that make McNeese distinct. "attentive,
                                                                                                                                       helpful, approachable, personal, one to one with
                                                                                                                                       students, form bonds, students know professors,
                                                                                                                                       professors know students by name, helpful, easy
                                                                                                                                       access, available, very good interaction, form lasting
                                                                                                                                       bonds, form relationships, clases taught by
                                                                                                                                       professors and not TAs." This was the most frequent
                                                                                                                                       answer to question 10 that this unit encountered.



11/3/11      Hodges Field House Athletic Staff                   Q10.111   GD     Faculty/student relationships are different than     M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and M7--We will work to develop messages and           M33--This is an idea that should be used in
                                                                                  anywhere else                                        to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways   strategies that show the McNeese experience, not   marketing materials.
                                                                                                                                       interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the merely tell it.
                                                                                                                                       helpful, approachable, personal, one to one with         board
                                                                                                                                       students, form bonds, students know professors,
                                                                                                                                       professors know students by name, helpful, easy
                                                                                                                                       access, available, very good interaction, form lasting
                                                                                                                                       bonds, form relationships, clases taught by
                                                                                                                                       professors and not TAs." This was the most frequent
                                                                                                                                       answer to question 10 that this unit encountered.



10/10/11     Field House         Athletic Boosters               Q10.112   GD     Faculty-student relationships                        M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and M33--We should highlight this in our marketing
                                                                                                                                       to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways   materials.
                                                                                                                                       interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the
                                                                                                                                       helpful, approachable, personal, one to one with         board
                                                                                                                                       students, form bonds, students know professors,
                                                                                                                                       professors know students by name, helpful, easy
                                                                                                                                       access, available, very good interaction, form lasting
                                                                                                                                       bonds, form relationships, clases taught by
                                                                                                                                       professors and not TAs." This was the most frequent
                                                                                                                                       answer to question 10 that this unit encountered.
12/2/11      Houston             Alumni                               Q10.113   GD      Family                                                 M8--Agreed. This is a very important distinction and
                                                                                                                                               marketing will continue to seek ways to incorporate
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

10/10/11     Field House         Athletic Boosters                    Q10.114   GD      Family atmosphere                                      M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

12/10/11     Stokes Auditorium   Community                            Q10.115   GD      Family type experience                                 M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

12/1/11      Email               Alumni                 Cowboy Club   Q10.116   Email   Fan support for our football program                   M10--Over the last three decades we have
                                                                                                                                               consistently ranked in the top 20 in attendance
                                                                                                                                               within the FCS level. We'll continue to maintain this
                                                                                                                                               status and make improvements when necessary.

10/14/11     Frasch 101          Faculty-Staff          Frasch Bdg    Q10.117   GD      Feeder institution for local industry and businesses   M33--This benefit should be used in our marketing       M35--We should continue and increase our
                                                                                                                                               materials.                                              internship offerings.
12/2/11      Houston             Alumni                               Q10.118   GD      Fight song                                             M8--Marketing will continue to seek opportunities to    M10--McNeese athletics possesses many rich             M65--We would certainly like to see the marching
                                                                                                                                               incorporate the fight song into advertising and         traditions. We will strive to maintain and enchance    band image and sounds used in more university
                                                                                                                                               marketing materials                                     current traditions, as well as add new ones when       advertising.
                                                                                                                                                                                                       appropriate.
11/3/11      BBC 121             Facilities-Coliseum-                 Q10.119   GD      Fine arts programs; Banners Series offered to          M16--This is one of many good programs in CoLA.         M49--We will continue to brand McNeese with the
                                 Bookstore                                              community and faculty and staff                                                                                Banners Series.

10/4/11      McNeese Room        Library Bdg            Library Bdg   Q10.12    CC      Administrative staff credibility                       M1--An internal attribute that should be addressed      M2--Continue the inclusive nature of university and
                                                                                                                                               in our SWOT analysis.                                   continue to improve communications among staff
                                                                                                                                                                                                       and constituents

11/10/11     Alumni Center       Foundation Board                     Q10.120   GD      Finish here or go on to anywhere in the world          M8--This is a great point to make about McNeese;        M33--We agree that McNeese is a world class
                                                                                                                                               marketing will retain the idea for future use           University.

9/29/11      Stokes-General      Community                            Q10.121   GD      Fiscal responsibility                                  M1--An internal attribute that should be addressed      M2--Keep "fiscal responsibility" as a core value for   M4--Increase funds for, and assist, campus
                                                                                                                                               in our SWOT analysis.                                   McNeese                                                development. Advertise benefits to donating. Expand
                                                                                                                                                                                                                                                              donor growth. Merge Alumni database. Increase
                                                                                                                                                                                                                                                              donor research and recruitment. Market via web and
                                                                                                                                                                                                                                                              expand donation options. Market Living Oak and
                                                                                                                                                                                                                                                              Endow an Oak options. Add Foundation Staff.


10/11/11     Stokes Auditorium   Gen Alumni-Donors                    Q10.122   GD      Flagship programs                                      M1--This concept of identifying our most successful     M2--Clarify that accredited programs at McNeese
                                                                                                                                               programs should be part of our strategic vision.        meet same standards as accredited programs at any
                                                                                                                                                                                                       other institution

11/8/11      La Jeunesse         Students                             Q10.123   CC      Football                                               M10--Historically football has had success and
                                                                                                                                               efforts will continue to be made to further enhance
                                                                                                                                               the rich tradition.
10/10/11     Field House         Athletic Boosters                    Q10.124   GD      Football program                                       M10--Historically football has had success and
                                                                                                                                               efforts will continue to be made to further enhance
                                                                                                                                               the rich tradition.
11/2/11      Memorial Gym        Athletic Staff                       Q10.125   GD      Football tradition; wig tradition                      M10--Historically football has had success and
                                                                                                                                               efforts will continue to be made to further enhance
                                                                                                                                               the rich tradition.
11/8/11      La Jeunesse         Students                             Q10.126   CC      Football, nursing                                      M10--Historically football has had success and          M17--Showcase our premier professional degree
                                                                                                                                               efforts will continue to be made to further enhance     programs including nursing, education, engineering
                                                                                                                                               the rich tradition.                                     and business.
11/14/11     Civic Center        Bus-Civic Leaders                    Q10.127   GD      Football; alumni support                               M10--Historically football has had success and          M11--Continue to encourage alumni support of
                                                                                                                                               efforts will continue to be made to further enhance     McNeese by their contributions to the Alumni
                                                                                                                                               the rich tradition.                                     Annual Fund, hiring McNeese graduates, offering
                                                                                                                                                                                                       internships, joining alumni chapters, recruiting
                                                                                                                                                                                                       students, attending university functions, and
                                                                                                                                                                                                       showing their pride for the university.

12/2/11      Houston             Alumni                               Q10.128   GD      Friendly                                               M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

12/5/11      Cameron             Community                            Q10.129   CC      Friendly atmosphere and a caring staff                 M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

9/23/11      Kaufman 232         Faculty                Kaufman Bdg   Q10.13    CC      Advertise our ability to accommodate people with       M8--Agreed. This is a very important distinction and    M26--The Office of Services for Students attends        M6--The Office of Equal Opportunity addresses many
                                                                                        disabilities                                           marketing will seek ways to incorporate it in the       Transition fairs, IEP meetings, offers tours to various issues of diversity which include training,
                                                                                                                                               appropriate advertising messages and marketing          organizations that represent individuals with           accommodations, and complaints.
                                                                                                                                               materials                                               disabilities. Enrollment management also shows
                                                                                                                                                                                                       new/potential students our location and it is in all
                                                                                                                                                                                                       class syllabis.

12/5/11      Cameron             Community                            Q10.130   GD      Friendly atmosphere and a caring style                 M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

10/21/2011   Lake Charles, LA    Commbus,AthSup         Parent        Q10.131   Web     Friendly/ family atmosphere                            M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

9/23/11      Gayle Hall          Faculty-Staff          Gayle Bdg     Q10.132   GD      Friendly; student friendly                             M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                               marketing will continue to seek ways to incorporate     materials.
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials
1/18/12    Baker Auditorium    SGA-Students                          Q10.133   CC   Geographical convenience                                  M8--Agreed. This is a very important distinction and     M33--We agree the location is convenient.
                                                                                                                                              marketing will continue to seek ways to incorporate
                                                                                                                                              it in the appropriate advertising messages and
                                                                                                                                              marketing materials

11/8/11    Sulphur Council     Community                             Q10.134   GD   Get over the perception of being Ryan Street High         M59--Good. This is an idea that should be retained
           Chambers                                                                                                                           by ECAT for future use.
10/13/11   Hardtner 303        Faculty-Staff          Hardtner Bdg   Q10.135   GD   Go to the horse’s mouth is OK policy                      M1--[Unclear about the meaning of this response.]

12/2/11    Houston             Alumni                                Q10.136   GD   Good food, good times                                     M8--This is a good point to make about McNeese;
                                                                                                                                              marketing will continue to seek ways to incorporate
                                                                                                                                              it in the appropriate advertising messages and
                                                                                                                                              marketing materials

10/11/11   Stokes Auditorium   Gen Alumni-Donors                     Q10.137   GD   Good football team                                        M10--Historically football has had success and
                                                                                                                                              efforts will continue to be made to further enhance
                                                                                                                                              the rich tradition.
1/18/12    Baker Auditorium    SGA-Students                          Q10.138   GD   Good one on one student teacher interaction               M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and     M7--Including more faculty-student interactions into M33--This is an idea that should be used in
                                                                                                                                              to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate      communication will be a priority.                    marketing materials.
                                                                                                                                              interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                              helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                              students, form bonds, students know professors,
                                                                                                                                              professors know students by name, helpful, easy
                                                                                                                                              access, available, very good interaction, form lasting
                                                                                                                                              bonds, form relationships, clases taught by
                                                                                                                                              professors and not TAs." This was the most frequent
                                                                                                                                              answer to question 10 that this unit encountered.



10/13/11   Farrar-CMC          Faculty-Staff          Farrar Bdg     Q10.139   GD   Good tailgating                                           M10--We believe that we posses one of the best           M11--Should continue to offer pre-game tailgates in
                                                                                                                                              tailgating atmospheres in the FCS. It is our goal to     conjunction with PetroCHem and away tailgates for
                                                                                                                                              continue to enhance and improve on this tradition.       major ahtletic events.

9/29/11    Stokes-General      Community                             Q10.14    GD   Advising                                                  M56--The following reasons were given by                 M61--Holistic student advising (not just academic
                                                                                                                                              constituents that make McNeese distinct. "Quality        advising) should continue to be emphasized, and
                                                                                                                                              education for students, advising, work across            when funds permit, consideration should be given to
                                                                                                                                              disciplines to help students, strong educational         establishing an advising center for all students,
                                                                                                                                              foundation, opportunity, access to equipment and         staffed with full-time professional advisors and
                                                                                                                                              labs, highly engaged students." This was the 2nd         committed faculty, and obtaining a robust advising
                                                                                                                                              most frequent answer to question 10 that this unit       system, such as DegreeWorks.
                                                                                                                                              encountered.

11/3/11    BBC 121             Facilities-Coliseum-                  Q10.140   GD   Great area to live in; great people that live here,       M8--This is a great point to make about McNeese;         M49--We will continue to develop our mission to          M17--We value the perception of our constituents
                               Bookstore                                            culture, activities, festivals, low crime rate, nursing   marketing will retain the idea for future use            augment and foster a cultural climate that adds to       and strive to maintain excellence in nursing
                                                                                    program, industry, weather, food                                                                                   the quality of life in this area.                        education.

11/3/11    BBC 121             Facilities-Coliseum-                  Q10.141   GD   Great athletics                                           M10--McNeese athletics competes at the NCAA
                               Bookstore                                                                                                      Division I and FCS levels. Throughout our history we
                                                                                                                                              have consistently achieved accolades that have
                                                                                                                                              brought positive exposure. It is our goal to continue
                                                                                                                                              our quest for excellence in all sports.

11/14/11   Civic Center        Bus-Civic Leaders                     Q10.142   GD   Great education in a small university environment         M56--The following reasons were given by                 M8--Agreed. This is a very important distinction and     M7--Developing messages that convey quality, value, M33--This is an idea that should be used in
                                                                                                                                              constituents that make McNeese distinct. "Quality        marketing will continue to seek ways to incorporate      affordability and reinforce the strength, variety and marketing materials.
                                                                                                                                              education for students, advising, work across            it in the appropriate advertising messages and           success of the academic programs as well as
                                                                                                                                              disciplines to help students, strong educational         marketing materials                                      internships, faculty research and undergraduate
                                                                                                                                              foundation, opportunity, access to equipment and                                                                  research will be a priority.
                                                                                                                                              labs, highly engaged students." This was the 2nd
                                                                                                                                              most frequent answer to question 10 that this unit
                                                                                                                                              encountered.

11/8/11    Sulphur Council     Community                             Q10.143   GD   Great education, competitive with the best                M56--The following reasons were given by                 M8--This is a great point to make about McNeese;         M7--Developing messages that convey quality, value, M33--This is an idea that should be used in
           Chambers                                                                 universities                                              constituents that make McNeese distinct. "Quality        marketing will continue to seek ways to incorporate      affordability and reinforce the strength, variety and marketing materials.
                                                                                                                                              education for students, advising, work across            this message into the appropriate advertising and        success of the academic programs as well as
                                                                                                                                              disciplines to help students, strong educational         marketing materials                                      internships, faculty research and undergraduate
                                                                                                                                              foundation, opportunity, access to equipment and                                                                  research will be a priority.
                                                                                                                                              labs, highly engaged students." This was the 2nd
                                                                                                                                              most frequent answer to question 10 that this unit
                                                                                                                                              encountered.

10/4/11    McNeese Room        Library Bdg            Library Bdg    Q10.144   CC   Great library                                             M19--We appreciate this comment and would have
                                                                                                                                              liked it expanded to include examples of what is
                                                                                                                                              great about the library.

12/2/11    Houston             Alumni                 Alumni         Q10.145   CC   Great tailgaiting, fans travel well                       M10--We believe that we posses one of the best           M11--Should continue to offer pre-game tailgates in
                                                                                                                                              tailgating atmospheres in the FCS. It is our goal to     conjunction with PetroCHem and away tailgates for
                                                                                                                                              continue to enhance and improve on this tradition.       major ahtletic events.

1/19/12    Lafayette           Alumni                                Q10.146   GD   Great time (but not a party)                              M8--This is a good point to make about McNeese;          M33--We agree students have the opportunity to
                                                                                                                                              marketing will continue to seek ways to incorporate      enjoy their time at McNeese.
                                                                                                                                              it in the appropriate advertising messages and
                                                                                                                                              marketing materials

10/4/11    Jennings            Community                             Q10.147   GD   Hands-on experiences for students in agriculture          M8--This is a good point to make about McNeese;          M8--We will continue to seek ways to give more           M7--It will be a priority to develop communication   M33--This is an idea that should be used in
                                                                                                                                              marketing will continue to seek ways to incorporate      focus to individually promoting the strong disciplines   that reinforces the positive perception of this      marketing materials.
                                                                                                                                              it in the appropriate advertising messages and           that the University offers and the unique qualities of   program, its unique aspects and its importance to
                                                                                                                                              marketing materials                                      those programs                                           the regional economy.

9/23/11    Kaufman 232         Faculty                Kaufman Bdg    Q10.148   CC   Hardship-always some struggle going on here               M1--This is both an internal strength and an internal M2--Send to external communication committee
                                                                                                                                              weakness to be used in our SWOT analysis.

11/8/11    Sulphur Council     Community                             Q10.149   GD   Have more fun here at McNeese                             M8--This is a good point to make about McNeese;          M33--We agree students have the opportunity to
           Chambers                                                                                                                           marketing will continue to seek ways to incorporate      enjoy their time at McNeese.
                                                                                                                                              it in the appropriate advertising messages and
                                                                                                                                              marketing materials

11/10/11   Alumni Center       Foundation Board                      Q10.15    GD   Affordable                                                M8--This is a good point to make about McNeese;          M8--Agreed. This is a very important distinction and     M7--We will work to develop messages that convey     M33--This is an idea that should be used in
                                                                                                                                              marketing will continue to seek ways to incorporate      marketing will seek ways to incorporate it in the        quality, value, affordability and reinforce the      marketing materials.
                                                                                                                                              it in the appropriate advertising messages and           appropriate advertising messages and marketing           strength, variety and success of the academic
                                                                                                                                              marketing materials                                      materials                                                programs, students and faculty.
10/13/11     Farrar-CMC         Faculty-Staff    Farrar Bdg        Q10.150    GD    Have the most unique fight song in the world        M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich               M65--It is certainly a unique and recognizable       M11--Will continue to revere this tradition and to
                                                                                                                                        incorporate the fight song into advertising and      traditions. We will strive to maintain and enchance      "brand" of the university.                           support university efforts to teach it to incoming
                                                                                                                                        marketing materials                                  current traditions, as well as add new ones when                                                              students during Freshman Orientation and Cowboy
                                                                                                                                                                                             appropriate.                                                                                                  Camp.
1/19/12      Lafayette          Alumni                             Q10.151    GD    High acceptance rate to graduate program and        M56--The following reasons were given by             M8--Agreed. This is a very important distinction and     M7--Developing and delivering communication that M33--This is an idea that should be used in
                                                                                    medical schools and other professional schools      constituents that make McNeese distinct. "Quality    marketing will seek ways to incorporate it in the        reinforces the quality of the undergraduate programs marketing materials.
                                                                                                                                        education for students, advising, work across        appropriate advertising messages and marketing           and success of McNeese graduates will be a priority.
                                                                                                                                        disciplines to help students, strong educational     materials
                                                                                                                                        foundation, opportunity, access to equipment and
                                                                                                                                        labs, highly engaged students." This was the 2nd
                                                                                                                                        most frequent answer to question 10 that this unit
                                                                                                                                        encountered.

9/8/11       Alumni Center      Alumni Board     Alum              Q10.152    GD    High acceptance to professional schools             M56--The following reasons were given by               M8--Agreed. This is a very important distinction and   M7--Developing and delivering communication that M33--This is an idea that should be used in
                                                                                                                                        constituents that make McNeese distinct. "Quality      marketing will seek ways to incorporate it in the      reinforces the quality of the undergraduate programs marketing materials.
                                                                                                                                        education for students, advising, work across          appropriate advertising messages and marketing         and success of McNeese graduates will be a priority.
                                                                                                                                        disciplines to help students, strong educational       materials
                                                                                                                                        foundation, opportunity, access to equipment and
                                                                                                                                        labs, highly engaged students." This was the 2nd
                                                                                                                                        most frequent answer to question 10 that this unit
                                                                                                                                        encountered.

1/18/12      Baker Auditorium   SGA-Students                       Q10.153    GD    High priority of student involvement and            M1--An internal attribute that should be addressed     M2--Highlight in strategic planning, mission           M8--Agreed. This is a very important distinction and   M33--This is an idea that should be used in
                                                                                    input—high value                                    in our SWOT analysis.                                  statement, and marketing information                   marketing will seek ways to incorporate it in the      marketing materials.
                                                                                                                                                                                                                                                      appropriate advertising messages and marketing
                                                                                                                                                                                                                                                      materials

1/18/12      Baker Auditorium   SGA-Students                       Q10.154    CC    High value on student input                         M1--An internal attribute that should be addressed     M2--Highlight in strategic planning, mission           M8--Agreed. This is a very important distinction and   M33--This is an idea that should be used in
                                                                                                                                        in our SWOT analysis.                                  statement, and marketing information                   marketing will seek ways to incorporate it in the      marketing materials.
                                                                                                                                                                                                                                                      appropriate advertising messages and marketing
                                                                                                                                                                                                                                                      materials

1/18/12      Baker Auditorium   SGA-Students                       Q10.155    CC    High values                                         M1--An internal attribute that should be addressed     M2--Highlight in strategic planning, mission           M4--Increase funds for, and assist, campus
                                                                                                                                        in our SWOT analysis.                                  statement, and marketing information                   development. Advertise benefits to donating. Expand
                                                                                                                                                                                                                                                      donor growth. Merge Alumni database. Increase
                                                                                                                                                                                                                                                      donor research and recruitment. Market via web and
                                                                                                                                                                                                                                                      expand donation options. Market Living Oak and
                                                                                                                                                                                                                                                      Endow an Oak options. Add Foundation Staff.


12/5/11      Cameron            Community                          Q10.156    GD    Highly engaged students                             M56--The following reasons were given by               M8--Agreed. This is a very important distinction and   M33--We should highlight this in our marketing
                                                                                                                                        constituents that make McNeese distinct. "Quality      marketing will seek ways to incorporate it in the      materials.
                                                                                                                                        education for students, advising, work across          appropriate advertising messages and marketing
                                                                                                                                        disciplines to help students, strong educational       materials
                                                                                                                                        foundation, opportunity, access to equipment and
                                                                                                                                        labs, highly engaged students." This was the 2nd
                                                                                                                                        most frequent answer to question 10 that this unit
                                                                                                                                        encountered.

10/13/11     Hardtner 303       Faculty-Staff    Hardtner Bdg      Q10.157    GD    How comfortable departments are in contacting one   M1--An internal attribute that should be addressed
                                                                                    another; not hierarchical                           in our SWOT analysis.
1/8/12       Lake Charles, LA   Alumni           2ndary teaching    Q10.158   Web   Humble and modest culture of people at a cultural   M8--Agreed. This is a very important distinction and
                                                 cert from McNeese,                 crossroads: Acadian French, Anglo-Saxon             marketing will seek ways to incorporate it in the
                                                 B.A. & M.A.                        industrialist and western cowboy. Potential         appropriate advertising messages and marketing
                                                 elsewhere                          abounds!                                            materials

10/19/2011   Lake Charles, LA   Alumni                             Q10.159    Web   I can't and maybe that is a problem in itself.      M1--The fact that some participants had trouble        M8--Marketing will continue to focus on developing     M7--Public relations will coordinate with marketing
                                                                                                                                        responding could be considered a SWOT weakness.        a strong brand image for the University so that        to develop and deliver communication efforts
                                                                                                                                                                                               everyone will know what distinguishes McNeese          designed to increase public awareness and cultivate
                                                                                                                                                                                               from the rest of the universities                      the perception of McNeese as a significant
                                                                                                                                                                                                                                                      community resource and a university of
                                                                                                                                                                                                                                                      extraordinary academic quality, value, vision,
                                                                                                                                                                                                                                                      expertise and leadership that is proactive leader
                                                                                                                                                                                                                                                      advancing regional economic development.


11/1/11      BBC 121            Smith Hall Bdg                     Q10.16     GD    Agricultural atmosphere encourages students to      M33--This benefit should be used in our marketing      M8--Agreed. This is a very important distinction and   M64--We agree that we are unique in that the           M15--DDAS will continue to encourage hands-on
                                                                                    come here; rodeo                                    materials.                                             marketing will seek ways to incorporate it in the      University and community have agricultural             learning and look at ways to expand these hand-on
                                                                                                                                                                                               appropriate advertising messages and marketing         programs that allow McNeese to be recognized on        experiences and programs.
                                                                                                                                                                                               materials                                              many different levels. We will continue to review
                                                                                                                                                                                                                                                      and find ways to improve our programs.

12/5/2011    Grdand Chenier,    Alumni                             Q10.160    Web   I don't know anything unique about McNeese.         M1--The fact that some participants had trouble        M8--Marketing will continue to focus on developing     M7--Public relations will coordinate with marketing
             Lousiana                                                                                                                   responding could be considered a SWOT weakness.        a strong brand image for the University so that        to develop and deliver communication efforts
                                                                                                                                                                                               everyone will know what distinguishes McNeese          designed to increase public awareness and cultivate
                                                                                                                                                                                               from the rest of the universities                      the perception of McNeese as a significant
                                                                                                                                                                                                                                                      community resource and a university of
                                                                                                                                                                                                                                                      extraordinary academic quality, value, vision,
                                                                                                                                                                                                                                                      expertise and leadership that is proactive leader
                                                                                                                                                                                                                                                      advancing regional economic development.


11/8/2011    Lake Charles, LA   CommInd                            Q10.161    Web   I don't know.                                       M1--The fact that some participants had trouble        M8--Marketing will continue to focus on developing     M7--Public relations will coordinate with marketing
                                                                                                                                        responding could be considered a SWOT weakness.        a strong brand image for the University so that        to develop and deliver communication efforts
                                                                                                                                                                                               everyone will know what distinguishes McNeese          designed to increase public awareness and cultivate
                                                                                                                                                                                               from the rest of the universities                      the perception of McNeese as a significant
                                                                                                                                                                                                                                                      community resource and a university of
                                                                                                                                                                                                                                                      extraordinary academic quality, value, vision,
                                                                                                                                                                                                                                                      expertise and leadership that is proactive leader
                                                                                                                                                                                                                                                      advancing regional economic development.


11/8/2011    Lake Charles, LA   Students                           Q10.162    Web   I think McNeese does a wonderful job at executing   M8--Agreed. This is a very important distinction and
                                                                                    our motto: Excellence with a Personal Touch.        marketing will continue to seek ways to incorporate
                                                                                                                                        it into marketing messages across the board
1/3/2012     Lake Charles, LA     Faculty                             Q10.163   Web    I think our innovation engineering program could     M23--Promote and support the niche we are                 M13--Starting an Innovation Engineering program is    M8--We will continue to seek ways to give more
                                                                                       work as a brand. If we could integrate it with other establishing at the SEED Center with Innovation           a major commitment by McNeese. We are currently       focus to individually promoting the unique qualities
                                                                                       colleges and (taking from my enrollment ideas)       Engineering and other related services.                   working towards recognizing some IE courses as        of the strong disciplines and programs that the
                                                                                       having innovation fairs that works with students to                                                            general education courses. The Student Innovation     University offers
                                                                                       create new ideas and programs.                                                                                 Center within the under construction SEED Center
                                                                                                                                                                                                      building will help in program promotion inside and
                                                                                                                                                                                                      outside McNeese.


10/31/2011   Lake Charles, LA     Staff, Alumni                       Q10.164   Web    I think that our community service to our students    M8--Marketing will retain this idea for future use
                                                                                       and our service with a smile and a hug!

11/8/11      Parra Ballroom       EMSS                Staff           Q10.165   CC     Individual attention to student needs (academic,      M8--Agreed. This is a very important distinction and     M2--Highlight in strategic planning, mission          M33--We should highlight this in our marketing
                                                                                       career, personal, financial, social, spiritual)       marketing will continue to seek ways to incorporate      statement, and marketing information                  materials.
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

10/14/11     Drew 117             Faculty-Staff       Drew Bdg        Q10.166   GD     Inexpensive                                           M8--This is a good point to make about McNeese;          M33--We agree McNeese offers a quality education      M7--Develop messages that convey quality, value,
                                                                                                                                             marketing will continue to seek ways to incorporate      that is affordable.                                   affordability and reinforce the strength, variety and
                                                                                                                                             it in the appropriate advertising messages and                                                                 success of the academic programs.
                                                                                                                                             marketing materials

12/10/11     Stokes Auditorium    Community                           Q10.167   GD     Innovation engineering program                        M23--Promote and support the niche we are                M13--Starting an Innovation Engineering program is    M8--We will continue to seek ways to give more
                                                                                                                                             establishing at the SEED Center with Innovation          a major commitment by McNeese. We are currently       focus to individually promoting the unique qualities
                                                                                                                                             Engineering and other related services.                  working towards recognizing some IE courses as        of the strong disciplines and programs that the
                                                                                                                                                                                                      general education courses. The Student Innovation     University offers
                                                                                                                                                                                                      Center within the under construction SEED Center
                                                                                                                                                                                                      building will help in program promotion inside and
                                                                                                                                                                                                      outside McNeese.


11/2/11      Memorial Gym         Athletic Staff                      Q10.168   GD     Instructors care about students                       M56--The following words were used by constituents       M8--This is a good point to make about McNeese;       M33--We should highlight this in our marketing
                                                                                                                                             to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate   materials.
                                                                                                                                             interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                             helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                             students, form bonds, students know professors,
                                                                                                                                             professors know students by name, helpful, easy
                                                                                                                                             access, available, very good interaction, form lasting
                                                                                                                                             bonds, form relationships, clases taught by
                                                                                                                                             professors and not TAs." This was the most frequent
                                                                                                                                             answer to question 10 that this unit encountered.



12/10/11     Stokes Auditorium    Community                           Q10.169   GD     Instrumentation technology program; quality           M13--Agree. Although graduates from our
                                                                                       students                                              technology programs are able to find good paying
                                                                                                                                             jobs within the local industry, our enrollment
                                                                                                                                             remains low.
12/5/11      Cameron              Community                           Q10.17    GD     Alumni contribute to local communities                M11--Sixty percent of our graduates remain in
                                                                                                                                             southwest Louisiana area and support these
                                                                                                                                             communities with their time, talents, and resources.
                                                                                                                                             Should be included in our Awareness Campaign
                                                                                                                                             material.
11/1/2011    Lake Charles, LA     Faculty                             Q10.170   Web    It appears that almost anyone can be accepted         M2--Stress the positive learning outcomes and
                                                                                       (some scores are pretty low), which is not            accountability of teaching
                                                                                       necessarily positive. On a positive note, those
                                                                                       students do get an education in the end, however.

11/14/11     Civic Center         Bus-Civic Leaders                   Q10.171   CC     It should be academic excellence and employable       M2--Identify and communicate items that
                                                                                       graduates                                             demonstrate academic excellence and track
                                                                                                                                             graduates employment
11/8/11      Sulphur Council      Community                           Q10.172   USPS   It's an at-home school                                M8--This is a good point to make about McNeese;
             Chambers                                                                                                                        marketing will continue to seek ways to incorporate
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

10/7/11      Kirkman 107          Faculty-Staff       Kirkman Bdg     Q10.173   CC     Jolie Blonde                                          M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich                M65--We would certainly like to see the marching         M11--Will continue to revere this tradition and to
                                                                                                                                             incorporate the Jolie Blonde into advertising and    traditions. We will strive to maintain and enchance       band image and sounds used in more university            support university efforts to teach it to incoming
                                                                                                                                             marketing materials                                  current traditions, as well as add new ones when          advertising; it is certainly a unique and recognizable   students during Freshman Orientation and Cowboy
                                                                                                                                                                                                  appropriate.                                              "brand" of the university.                               Camp.

10/4/11      McNeese Room         Library Bdg         Library Bdg     Q10.174   CC     Jolie Blonde                                          M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich                M65--We would certainly like to see the marching         M11--Will continue to revere this tradition and to
                                                                                                                                             incorporate the Jolie Blonde into advertising and    traditions. We will strive to maintain and enchance       band image and sounds used in more university            support university efforts to teach it to incoming
                                                                                                                                             marketing materials                                  current traditions, as well as add new ones when          advertising; it is certainly a unique and recognizable   students during Freshman Orientation and Cowboy
                                                                                                                                                                                                  appropriate.                                              "brand" of the university.                               Camp.

9/23/11      Kaufman 232          Faculty-Staff       Kaufman Bdg     Q10.175   GD     Jolie Blonde                                          M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich                M65--We would certainly like to see the marching         M11--Will continue to revere this tradition and to
                                                                                                                                             incorporate the Jolie Blonde into advertising and    traditions. We will strive to maintain and enchance       band image and sounds used in more university            support university efforts to teach it to incoming
                                                                                                                                             marketing materials                                  current traditions, as well as add new ones when          advertising; it is certainly a unique and recognizable   students during Freshman Orientation and Cowboy
                                                                                                                                                                                                  appropriate.                                              "brand" of the university.                               Camp.

10/7/11      Kirkman 107          Faculty-Staff       Kirkman Bdg     Q10.176   GD     Jolie Blonde                                          M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich                M65--We would certainly like to see the marching         M11--Will continue to revere this tradition and to
                                                                                                                                             incorporate the Jolie Blonde into advertising and    traditions. We will strive to maintain and enchance       band image and sounds used in more university            support university efforts to teach it to incoming
                                                                                                                                             marketing materials                                  current traditions, as well as add new ones when          advertising; it is certainly a unique and recognizable   students during Freshman Orientation and Cowboy
                                                                                                                                                                                                  appropriate.                                              "brand" of the university.                               Camp.

12/12/11     La Jeunesse          Adm Advisory                        Q10.177   GD     Jolie Blonde                                          M8--Marketing will continue to seek opportunities to M10--McNeese athletics possesses many rich                M65--We would certainly like to see the marching         M11--Will continue to revere this tradition and to
                                                                                                                                             incorporate the Jolie Blonde into advertising and    traditions. We will strive to maintain and enchance       band image and sounds used in more university            support university efforts to teach it to incoming
                                                                                                                                             marketing materials                                  current traditions, as well as add new ones when          advertising; it is certainly a unique and recognizable   students during Freshman Orientation and Cowboy
                                                                                                                                                                                                  appropriate.                                              "brand" of the university.                               Camp.

11/10/2011   Orangefield, Texas   Alumni,CommInd,O Husband and wife   Q10.178   Web    Junior college that offers B.S and Masters degrees.   M8--Marketing will retain this idea for future           M65--I am not certain of how this response relates to M11--Would want to include that the University is                                                             Should be
                                  ther             both 1976                                                                                 reference                                                University Bands.                                     highly accredited in all academic programs for which                                                          addressed by
                                                   graduates                                                                                                                                                                                                accreditation is available.                                                                                   Academic Affairs

2/1/12       Kinder               Community                           Q10.179   USPS   Keeping track of MSU graduates through the years. M11--The Alumni Office should continue to daily
                                                                                       Parents, children and grandchildren will continue to update the database of over 40,000 contacts.
                                                                                       go to McNeese.                                       Should promote family connections through news
                                                                                                                                            stories and Legacy program.
12/10/11   Stokes Auditorium   Community                         Q10.18    GD     Alumni support; community support                     M11--Sixty percent of our graduates remain in        M59--Particularly helpful idea. We need to figure out
                                                                                                                                        southwest Louisiana area and support these           how to use this concept in marketing
                                                                                                                                        communities with their time, talents, and resources.
                                                                                                                                        Should be included in our Awareness Campaign
                                                                                                                                        material.
10/7/11    Kirkman 107         Faculty-Staff       Kirkman Bdg   Q10.180   GD     Knowing our students                                  M8--This is a good point to make about McNeese;
                                                                                                                                        marketing will continue to seek ways to incorporate
                                                                                                                                        it in the appropriate advertising messages and
                                                                                                                                        marketing materials

11/14/11   Civic Center        Bus-Civic Leaders                 Q10.181   GD     Large enough for a good education and small           M56--The following reasons were given by                 M59--Good. We need to build upon this with
                                                                                  enough to be part of a community                      constituents that make McNeese distinct. "Quality        marketing initiatives.
                                                                                                                                        education for students, advising, work across
                                                                                                                                        disciplines to help students, strong educational
                                                                                                                                        foundation, opportunity, access to equipment and
                                                                                                                                        labs, highly engaged students." This was the 2nd
                                                                                                                                        most frequent answer to question 10 that this unit
                                                                                                                                        encountered.

2/1/12     Kinder              Community           Alumni        Q10.182   USPS   Local comraderies of knowing so many people           M11--Should feature Legacy stories in marketing          M7--Public relations will coordinate with marketing     M8--This is a good point to make about McNeese;
                                                                                  graduating from McNeese. My uncles played             materials.                                               to develop and deliver communication efforts            marketing will continue to seek ways to incorporate
                                                                                  football, basketball at McNeese. We (our whole                                                                 designed to increase public awareness of McNeese        it in the appropriate advertising messages and
                                                                                  family) graduated, got Masters', and plus 30. Now                                                              as a significant community resource and show            marketing materials
                                                                                  grandchildren. I think that says a lot about                                                                   examples of academic quality, university
                                                                                  McNeese.                                                                                                       advancement, programs and partnerships that
                                                                                                                                                                                                 differentiate McNeese from other universities.


10/7/11    Kirkman 107         Faculty-Staff       Kirkman Bdg   Q10.183   GD     Local culture                                         M8--Agreed. This is a very important distinction and
                                                                                                                                        will be a main focus for marketing as we seek ways
                                                                                                                                        to incorporate it into marketing messages across the
                                                                                                                                        board

10/4/11    Jennings            Community                         Q10.184   GD     Local support from the community (and vice versa)     M59--Particularly helpful idea. We need to figure out
                                                                                                                                        how to use this concept in marketing

9/20/11    BBC 121             Faculty-Staff       BBC Bdg       Q10.185   GD     Location                                              M8--Agreed. This is a very important distinction and
                                                                                                                                        will be a main focus for marketing as we seek ways
                                                                                                                                        to incorporate it into marketing messages across the
                                                                                                                                        board

1/12/12    DeRidder            Community           Faculty       Q10.186   CC     Location-SWLA culture                                 M8--Agreed. This is a very important distinction and
                                                                                                                                        will be a main focus for marketing as we seek ways
                                                                                                                                        to incorporate it into marketing messages across the
                                                                                                                                        board

11/1/11    Doland Field House Athletic Staff                     Q10.187   CC     Logo                                                  M8--Agreed. The logo is the graphic representation
                                                                                                                                        of the McNeese brand; marketing will continue to
                                                                                                                                        protect and promote the logo vigorously

10/10/11   Field House         Athletic Boosters   Alumni        Q10.188   CC     Loyal, large following to out of town sporting events M10--Over the last three decades we have                 M11--Alumni association should continue to sponsor
                                                                                                                                        consistently ranked in the top 20 in attendance          out-of-town pregame parties as well as those for
                                                                                                                                        within the FCS level. We'll continue to maintain this    various playoff and championship games.
                                                                                                                                        status and make improvements when necessary.

1/12/12    DeRidder            Alumni                            Q10.189   GD     McNeese Cowboys                                       M8--Agreed. Marketing will focus heavily on              M10--The cowboy represents a toughness and
                                                                                                                                        distinguishing the McNeese Cowboy over the next          independent spirit that exemplifies the Southwest
                                                                                                                                        few years                                                Louisiana culture.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                 Q10.19    GD     Always maintaining our accreditation status           M56--Under Board of Regents policy, this is a must       M21--McNeese works hard to maintain its regional
                                                                                                                                        for all academic programs that have acreditation         accreditation status with the Southern Association of
                                                                                                                                        agencies                                                 Colleges and Schools-Commission on Colleges, as
                                                                                                                                                                                                 well as with the various professional organizations
                                                                                                                                                                                                 that accredit many of our programs, including
                                                                                                                                                                                                 Nursing, Business, Engineering, and Art, for example.


11/8/11    Sulphur Council     Community                         Q10.190   CC     McNeese is family toward students                     M8--This is a good point to make about McNeese;          M33--We should highlight this in our marketing
           Chambers                                                                                                                     marketing will continue to seek ways to incorporate      materials.
                                                                                                                                        it in the appropriate advertising messages and
                                                                                                                                        marketing materials

1/18/12    Baker Auditorium    SGA-Students                      Q10.191   CC     McNeese professors are more nice and they always      M56--The following words were used by constituents
                                                                                  try to help students                                  to describe faculty, students, and/or faculty student
                                                                                                                                        interactions that make McNeese distinct. "attentive,
                                                                                                                                        helpful, approachable, personal, one to one with
                                                                                                                                        students, form bonds, students know professors,
                                                                                                                                        professors know students by name, helpful, easy
                                                                                                                                        access, available, very good interaction, form lasting
                                                                                                                                        bonds, form relationships, clases taught by
                                                                                                                                        professors and not TAs." This was the most frequent
                                                                                                                                        answer to question 10 that this unit encountered.



10/4/11    Jennings            Community                         Q10.192   GD     McNeese-brand beef (local product, national sales)    M15--The DDAS is actively working toward the goal
                                                                                                                                        of having a McNeese branded beef.

1/18/12    Baker Auditorium    SGA-Students                      Q10.193   CC     MFA program                                           M16--This is one of many good programs in CoLA.          M8--We will continue to seek ways to give more          M7--It will be a priority to develop communication
                                                                                                                                                                                                 focus to individually promoting the unique qualities    that reinforces the positive perception of this
                                                                                                                                                                                                 of the strong disciplines and programs that the         program, its unique aspects and the success of its
                                                                                                                                                                                                 University offers                                       faculty and graduates.

11/17/11   Stokes Auditorium   Community                         Q10.194   CC     MFA program-top in nation; McNeese review             M16--This is one of many good programs in CoLA.          M8--We will continue to seek ways to give more          M7--It will be a priority to develop communication
                                                                                                                                                                                                 focus to individually promoting the unique qualities    that reinforces the positive perception of this
                                                                                                                                                                                                 of the strong disciplines and programs that the         program, its unique aspects and the success of its
                                                                                                                                                                                                 University offers                                       faculty and graduates.

10/7/11    Kirkman 107         Faculty-Staff       Kirkman Bdg   Q10.195   GD     More Cowbell                                          M8--This is a very fun idea; marketing will retain it    M10--McNeese athletics possesses many rich
                                                                                                                                        for future use                                           traditions. We will strive to maintain and enchance
                                                                                                                                                                                                 current traditions, as well as add new ones when
                                                                                                                                                                                                 appropriate.
9/23/11      Kaufman 232         Faculty              Kaufman Bdg    Q10.196   CC      More potential for individual attention to students     M56--The following words were used by constituents
                                                                                                                                               to describe faculty, students, and/or faculty student
                                                                                                                                               interactions that make McNeese distinct. "attentive,
                                                                                                                                               helpful, approachable, personal, one to one with
                                                                                                                                               students, form bonds, students know professors,
                                                                                                                                               professors know students by name, helpful, easy
                                                                                                                                               access, available, very good interaction, form lasting
                                                                                                                                               bonds, form relationships, clases taught by
                                                                                                                                               professors and not TAs." This was the most frequent
                                                                                                                                               answer to question 10 that this unit encountered.



11/22/2011   Lake Charles, LA    Faculty,Alumni,Don                  Q10.197   Web     Motto                                                   M8--Agreed. This is a very important distinction and
                                 or                                                                                                            marketing will continue to seek ways to incorporate
                                                                                                                                               it into marketing messages across the board

12/13/11     Houston             Alumni                              Q10.198   Email   Move away from rural, blue collar, rodeo university M1--This response may indicate a misperception of            M8--Good points. Marketing will retain this idea for
                                                                                       to more up-scale research institution; market in    rodeo culture, much of which is now quite upscale.           future reference and keep this in mind as we develop
                                                                                       larger markets                                                                                                   a distinct brand that honors our history and
                                                                                                                                                                                                        traditions
2/1/12       Kinder              Community                           Q10.199   USPS    MSU employees are easy to talk to and they are very M8--This is a good point to make about McNeese;              M33--We should highlight this in our marketing
                                                                                       good to our students.                               marketing will continue to seek ways to incorporate          materials.
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

11/1/11      BBC 121             Smith Hall Bdg                      Q10.2     GD      5-parish region served                                  M59--Good. This is an idea that should be retained
                                                                                                                                               by ECAT for future use.
10/13/11     Hardtner 303        Faculty-Staff        Hardtner Bdg   Q10.20    GD      Approachable faculty                                    M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and    M7--Working with marketing to Include more faculty-
                                                                                                                                               to describe faculty, students, and/or faculty student    marketing will seek ways to incorporate it in the       student interactions into communication will be a
                                                                                                                                               interactions that make McNeese distinct. "attentive,     appropriate advertising messages and marketing          priority.
                                                                                                                                               helpful, approachable, personal, one to one with         materials
                                                                                                                                               students, form bonds, students know professors,
                                                                                                                                               professors know students by name, helpful, easy
                                                                                                                                               access, available, very good interaction, form lasting
                                                                                                                                               bonds, form relationships, clases taught by
                                                                                                                                               professors and not TAs." This was the most frequent
                                                                                                                                               answer to question 10 that this unit encountered.



10/4/11      Jennings            Community                           Q10.200   GD      NAIA Basketball Championship – 1956                     M10--This continues to be the only team national
                                                                                                                                               championship that we have achieved and continues
                                                                                                                                               to be a great source of pride.

10/4/11      Jennings            Community                           Q10.201   GD      Name (after an educator)                                M8--Agreed. This is a very important distinction and
                                                                                                                                               will be a main focus for marketing as we seek ways
                                                                                                                                               to incorporate it into marketing messages across the
                                                                                                                                               board

11/1/11      Doland Field House Athletic Staff                       Q10.202   CC      Name-McNeese State University                           M8--Agreed. This is a very important distinction and
                                                                                                                                               will be a main focus for marketing as we seek ways
                                                                                                                                               to incorporate it into marketing messages across the
                                                                                                                                               board

10/10/11     Field House         Athletic Boosters    Alumni         Q10.203   USPS    National intercollegiate rodeo, Cowboy tradition,     M64--We are proud of our rodeo tradition. We have          M10--McNeese athletics competes at the NCAA             M8--Agreed. The Cowboy Tradition is a very
                                                                                       only school in state with rodeo team, relatively low- a rodeo hall of fame and very strong support group.        Division I and FCS levels. Throughout our history we    important distinction and will be a main focus for
                                                                                       cost athletic program                                 Our rodeo team is annually in contention for the           have consistently achieved accolades that have          marketing as we seek ways to incorporate it into
                                                                                                                                             National title.                                            brought positive exposure. It is our goal to continue   marketing messages across the board
                                                                                                                                                                                                        our quest for excellence in all sports.

10/4/11      Jennings            Community                           Q10.204   GD      National Rodeo Championships - 1956 (3 years in a       M64--We are proud of our rodeo tradition. We have        M8--We will continue to seek ways to give more
                                                                                       row, only time)                                         a rodeo hall of fame and very strong support group.      focus to individually promoting the unique qualities
                                                                                                                                               Our rodeo team is annually in contention for the         of the strong disciplines and programs that the
                                                                                                                                               National title.                                          University offers

10/13/11     Farrar-CMC          Faculty-Staff        Farrar Bdg     Q10.205   GD      Need more cowbell!                                      M8--This is a very fun idea; marketing will retain it    M10--McNeese athletics possesses many rich
                                                                                                                                               for future use                                           traditions. We will strive to maintain and enchance
                                                                                                                                                                                                        current traditions, as well as add new ones when
                                                                                                                                                                                                        appropriate.
11/3/11      Hodges Field House Athletic Staff                       Q10.206   GD      New logo is going to brand us                           M8--Agreed. The logo is the graphic representation
                                                                                                                                               of the McNeese brand; marketing will continue to
                                                                                                                                               protect and promote the logo vigorously

11/2/11      Memorial Gym        Athletic Staff                      Q10.207   GD      New logo is starting to stand out                       M8--Agreed. The logo is the graphic representation
                                                                                                                                               of the McNeese brand; marketing will continue to
                                                                                                                                               protect and promote the logo vigorously

10/13/11     Hardtner 303        Faculty-Staff        Hardtner Bdg   Q10.208   GD      Nicer                                                   M8--This is a good point to make about McNeese;
                                                                                                                                               marketing will continue to seek ways to incorporate
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials

10/11/11     Stokes Auditorium   Gen Alumni-Donors                   Q10.209   CC      No college campus-based terrestrial radio station       M16--FCC license has been obtained and planning          M51--Radio station is currently in development.
                                                                                                                                               continues.
11/8/2011    Lake Charles, LA    Staff                               Q10.21    Web     As our motto says "Excellence with a personal           M8--Agreed. This is a very important distinction and     M7--We will work to develop messages and
                                                                                       touch" The ability to talk to a live person regarding   marketing will continue to seek ways to incorporate      strategies that show the McNeese experience, not
                                                                                       any issues.                                             it in the appropriate advertising messages and           merely tell it.
                                                                                                                                               marketing materials

11/14/11     Civic Center        Bus-Civic Leaders                   Q10.210   GD      Not a party school but you can still have fun           M8--This is a good point to make about McNeese;
                                                                                                                                               marketing will continue to seek ways to incorporate
                                                                                                                                               it in the appropriate advertising messages and
                                                                                                                                               marketing materials
11/14/11     Civic Center        Bus-Civic Leaders          Q10.211   GD    Not branded for academic excellence and producing M1--We should use marketing to correct                         M2--Identify and communicate items that                 M8--Marketing will continue to focus on developing     M7--Public relations will coordinate with marketing
                                                                            graduates with employable skills                  misperceptions in this area.                                   demonstrate academic excellence and track               a strong brand image for the University so that        to develop and deliver communication efforts
                                                                                                                                                                                             graduates employment                                    everyone will know what distinguishes McNeese          designed to increase public awareness of McNeese
                                                                                                                                                                                                                                                     from the rest of the universities                      as a significant community resource and show
                                                                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


10/22/2011   Lake Charles, LA    Commbus,AthSup,D           Q10.212   Web   Not sure                                                M1--The fact that some participants had trouble          M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                 onor                                                                                               responding could be considered a SWOT weakness.          a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                             everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                             from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                     examples of academic quality, university
                                                                                                                                                                                                                                                     advancement, programs and partnerships that
                                                                                                                                                                                                                                                     differentiate McNeese from other universities.


11/13/2011   Westlake, LA        Alumni                     Q10.213   Web   Nothing                                                 M1--The fact that some participants had trouble          M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                                                                    responding could be considered a SWOT weakness.          a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                             everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                             from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                     examples of academic quality, university
                                                                                                                                                                                                                                                     advancement, programs and partnerships that
                                                                                                                                                                                                                                                     differentiate McNeese from other universities.


1/18/12      Baker Auditorium    SGA-Students               Q10.214   CC    Number of international students                        M30--To maintain diversity of student body, focus       M67--International student population could be
                                                                                                                                    (and funding) should be given to advertising for        added to advertising, vision, and goals.
                                                                                                                                    recruitment of international students and
                                                                                                                                    vision/goals/objectives for Intl Student Affairs should
                                                                                                                                    be more developed and refined with regard to
                                                                                                                                    recruiting and collaboration with student life staff.




1/18/12      Baker Auditorium    SGA-Students               Q10.215   GD    Number of international students                        M30--To maintain diversity of student body, focus       M67--International student population could be
                                                                                                                                    (and funding) should be given to advertising for        added to advertising, vision, and goals.
                                                                                                                                    recruitment of international students and
                                                                                                                                    vision/goals/objectives for Intl Student Affairs should
                                                                                                                                    be more developed and refined with regard to
                                                                                                                                    recruiting and collaboration with student life staff.




11/10/11     Alumni Center       Foundation Board           Q10.216   GD    Nursing                                                 M17--We value the perception of our constituents         M8--We will continue to seek ways to give more          M7--We will look for opportunities to develop
                                                                                                                                    and strive to maintain excellence in nursing             focus to individually promoting the unique qualities    communication to reinforce the positive perception
                                                                                                                                    education.                                               of the strong disciplines and programs that the         of this program and its importance to the regional
                                                                                                                                                                                             University offers                                       economy.
12/10/11     Stokes Auditorium   Community                  Q10.217   GD    Nursing and education programs                          M17--We value the perception of our constituents         M14--The Burton College of Education and entities       M8--We will continue to seek ways to give more         M7--We will look for opportunities to develop
                                                                                                                                    and strive to maintain excellence in nursing             within the College of Science and the College of        focus to individually promoting the unique qualities   communication to reinforce the positive perception
                                                                                                                                    education.                                               Liberal Arts take much pride in the excellence of our   of the strong disciplines and programs that the        of these programs and their importance to the
                                                                                                                                                                                             programs in education                                   University offers                                      regional economy.

9/8/11       Alumni Center       Alumni Board        Alum   Q10.218   GD    Nursing department                                      M18--MSU has a strong Nursing College with high          M8--We will continue to seek ways to give more          M7--We will look for opportunities to develop
                                                                                                                                    and well-performing graduates.                           focus to individually promoting the unique qualities    communication to reinforce the positive perception
                                                                                                                                                                                             of the strong disciplines and programs that the         of this program and its importance to the regional
                                                                                                                                                                                             University offers                                       economy.
10/25/2011   Sulphur, LA         Alumni                     Q10.219   Web   Nursing program exceptionally strong and                M17--We value the perception of our constituents         M16--This is one of many good programs in CoLA.         M8--We will continue to seek ways to give more         M7--We will look for opportunities to develop
                                                                            community health clinic. Great music department         and strive to maintain excellence in nursing                                                                     focus to individually promoting the unique qualities   communication to reinforce the positive perception
                                                                            with outstanding professors, spills over into arts in   education.                                                                                                       of the strong disciplines and programs that the        of these programs and their importance to the
                                                                            general                                                                                                                                                                  University offers                                      regional economy.
11/3/2011    Lake Charles, LA    Students                   Q10.22    Web   Athletic program as well as Mass Communication.         M10--McNeese athletics competes at the NCAA           M16--This is one of many good programs in CoLA.
                                                                                                                                    Division I and FCS levels. Throughout our history we
                                                                                                                                    have consistently achieved accolades that have
                                                                                                                                    brought positive exposure. It is our goal to continue
                                                                                                                                    our quest for excellence in all sports.

11/8/11      Sulphur Council     Community                  Q10.220   GD    Nursing—exceptionally well-prepared graduates,          M17--We value the perception of our constituents         M11--Alumni Association should contiue to recognize     M8--We will continue to seek ways to give more         M7--We agree and will look for opportunities to
             Chambers                                                       reputation of our graduates beyond SWLA (in             and strive to maintain excellence in nursing             distinguished alumni each year, redesign website to     focus to individually promoting the unique qualities   promote and publicize the nursing program and
                                                                            Business, education, Engineering, Medicine, Liberal     education.                                               include class notes, and feature successful alumni in   of the strong disciplines and programs that the        successful alumni from all majors with messages that
                                                                            Arts)                                                                                                            awareness campaign.                                     University offers                                      reinforce the quality of our academic programs and
                                                                                                                                                                                                                                                                                                            faculty expertise.

12/10/11     Stokes Auditorium   Community                  Q10.221   GD    Oak trees                                               M48--The trees at McNees are a very important      M4--Do more marketing for oak tree campaign
                                                                                                                                    symbol associated with McNeese, so much so that it “Endow an Oak”. Have all trees monitored annually
                                                                                                                                    is a part of the official graduation ring. It is a for disease and general health.
                                                                                                                                    common thread that is sewn into and across the
                                                                                                                                    entire university that we need to make sure are
                                                                                                                                    protected.

11/1/11      BBC 121             Smith Hall Bdg             Q10.222   GD    One on one with professors                              M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and    M33--We should highlight this in our marketing
                                                                                                                                    to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate     materials.
                                                                                                                                    interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                    helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                    students, form bonds, students know professors,
                                                                                                                                    professors know students by name, helpful, easy
                                                                                                                                    access, available, very good interaction, form lasting
                                                                                                                                    bonds, form relationships, clases taught by
                                                                                                                                    professors and not TAs." This was the most frequent
                                                                                                                                    answer to question 10 that this unit encountered.



11/8/11      La Jeunesse         Students                   Q10.223   GD    Only Univ in SWLA                                       M8--This is a good point to make about McNeese;
                                                                                                                                    marketing will continue to seek ways to incorporate
                                                                                                                                    it in the appropriate advertising messages and
                                                                                                                                    marketing materials

11/10/11     Alumni Center       Foundation Board           Q10.224   GD    Open doors—accessible administration                    M1--We should highlight this advantage in our
                                                                                                                                    marketing materials.
10/11/11     Stokes Auditorium   Gen Alumni-Donors          Q10.225   GD    Open-door policy by the administrators                  M1--We should highlight this advantage in our
                                                                                                                                    marketing materials.
10/14/11   Drew 117            Faculty-Staff       Drew Bdg     Q10.226   GD      Open-door policy of faculty and administration       M2--Highlight in strategic planning, mission
                                                                                  toward students                                      statement, and marketing information

12/10/11   Stokes Auditorium   Community                        Q10.227   GD      Opportunity                                          M56--The following reasons were given by                M42--Being a smaller college means people do have
                                                                                                                                       constituents that make McNeese distinct. "Quality       oppurtunities to get involved.
                                                                                                                                       education for students, advising, work across
                                                                                                                                       disciplines to help students, strong educational
                                                                                                                                       foundation, opportunity, access to equipment and
                                                                                                                                       labs, highly engaged students." This was the 2nd
                                                                                                                                       most frequent answer to question 10 that this unit
                                                                                                                                       encountered.

11/8/11    Sulphur Council     Community                        Q10.228   GD      Opportunity for quality education and to grow as     M56--The following reasons were given by                M59--Good. Through our commitment to regional
           Chambers                                                               individual with strong support system                constituents that make McNeese distinct. "Quality       stewardship, we will continue to expand upon efforts
                                                                                                                                       education for students, advising, work across           in these areas.
                                                                                                                                       disciplines to help students, strong educational
                                                                                                                                       foundation, opportunity, access to equipment and
                                                                                                                                       labs, highly engaged students." This was the 2nd
                                                                                                                                       most frequent answer to question 10 that this unit
                                                                                                                                       encountered.

1/18/12    Baker Auditorium    SGA-Students                     Q10.229   GD      Our cohesiveness                                     M1--We should highlight this advantage in our
                                                                                                                                       marketing materials.
10/4/11    Jennings            Community                        Q10.23    GD      Athletic recognition                                 M10--McNeese athletics competes at the NCAA
                                                                                                                                       Division I and FCS levels. Throughout our history we
                                                                                                                                       have consistently achieved accolades that have
                                                                                                                                       brought positive exposure. It is our goal to continue
                                                                                                                                       our quest for excellence in all sports.

9/8/11     Alumni Center       Alumni Board        Alum         Q10.230   GD      Our education department                             M14--The Burton College of Education and entities       M8--We will continue to seek ways to give more          M7--Develop communication to reinforce the
                                                                                                                                       within the College of Science and the College of        focus to individually promoting the unique qualities    positive perception of this program and its
                                                                                                                                       Liberal Arts take much pride in the excellence of our   of the strong disciplines and programs that the         importance to the regional economy.
                                                                                                                                       programs in education                                   University offers

11/1/11    Doland Field House Athletic Staff                    Q10.231   GD      Our motto, Excellence with a Personal Touch          M8--Agreed. This is a very important distinction and                                                            M7--Develop communication to reinforce the
                                                                                                                                       will be a main focus for marketing as we seek ways                                                              positive perception of this program and its
                                                                                                                                       to incorporate it into marketing messages across the                                                            importance to the regional economy.
                                                                                                                                       board

10/14/11   Drew 117            Faculty-Staff       Drew Bdg     Q10.232   GD      Our name                                             M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

11/17/11   Mail-in             Community                        Q10.233   Email   Our name is our brand                                M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

10/11/11   Stokes Auditorium   Gen Alumni-Donors                Q10.234   GD      Our pride, our traditions                            M8--Agreed. This is a very important distinction and    M10--McNeese athletics possesses many rich              M11--We are pleased that our graduates take pride
                                                                                                                                       will be a main focus for marketing as we seek ways      traditions. We will strive to maintain and enchance     in their alma mater and speak highly of their
                                                                                                                                       to incorporate it into marketing messages across the    current traditions, as well as add new ones when        university, and we should continue to encourage
                                                                                                                                       board                                                   appropriate.                                            their lasting support through appropriate
                                                                                                                                                                                                                                                       programming, services, and communications.

11/8/11    La Jeunesse         Students                         Q10.235   CC      Our size                                             M59--Good. We need to build upon this with
                                                                                                                                       marketing initiatives.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                Q10.236   GD      Our university is named after an educator            M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

1/19/12    Lafayette           Alumni                           Q10.237   GD      Outstanding nursing program                          M17--We value the perception of our constituents  M8--We will continue to seek ways to give more                M7--Develop communication to reinforce the
                                                                                                                                       and strive to maintain excellence in nursing      focus to individually promoting the unique qualities          positive perception of this program and its
                                                                                                                                       education.                                        of the strong disciplines and programs that the               importance to the regional economy.
                                                                                                                                                                                         University offers
10/13/11   Farrar-CMC          Faculty-Staff       Farrar Bdg   Q10.238   GD      Partnership with industries and local schools        M56--This idea should be reviewed and answered by M59--Particularly helpful idea. We need to figure out         M7--Develop communication to reinforce the
                                                                                                                                       individual colleges within McNeese                how to use this concept in marketing                          positive perception of this program and its
                                                                                                                                                                                                                                                       importance to the regional economy.
10/11/11   Stokes Auditorium   Gen Alumni-Donors                Q10.239   GD      Party                                                M8--Marketing will retain this idea for future          M7--Many students enjoy their college days, but it is
                                                                                                                                       reference                                               important to develop and deliver messages to alumni
                                                                                                                                                                                               that distinguish McNeese as a significant community
                                                                                                                                                                                               resource and a university of extraordinary academic
                                                                                                                                                                                               quality, value, vision and expertise worthy of one's
                                                                                                                                                                                               investment and support.


11/3/11    Hodges Field House Athletic Staff                    Q10.24    GD      Athletically our standards are higher than elsewhere M10--McNeese athletics competes at the NCAA
                                                                                                                                       Division I and FCS levels. Throughout our history we
                                                                                                                                       have consistently achieved accolades that have
                                                                                                                                       brought positive exposure. It is our goal to continue
                                                                                                                                       our quest for excellence in all sports.

11/1/11    Doland Field House Athletic Staff                    Q10.240   GD      People                                               M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

11/2/11    Memorial Gym        Athletic Staff                   Q10.241   GD      People                                               M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

12/12/11   La Jeunesse         Adm Advisory                     Q10.242   GD      People here                                          M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board

9/8/11     Alumni Center       Alumni Board        Alum         Q10.243   GD      People who care                                      M8--Agreed. This is a very important distinction and
                                                                                                                                       will be a main focus for marketing as we seek ways
                                                                                                                                       to incorporate it into marketing messages across the
                                                                                                                                       board
12/10/11   Stokes Auditorium   Community                     Q10.244   GD   People; accessibility; openness; attention to       M8--Agreed. This is a very important distinction and M33--We should highlight this in our marketing
                                                                            students                                            will be a main focus for marketing as we seek ways   materials.
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/7/11    SFAA                Faculty-Staff   SFAA Bdg      Q10.245   CC   Personable                                          M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/7/11    SFAA                Faculty-Staff   SFAA Bdg      Q10.246   CC   Personable                                          M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/7/11    SFAA                Faculty-Staff   SFAA Bdg      Q10.247   CC   Personable                                          M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/7/11    SFAA                Faculty-Staff   SFAA Bdg      Q10.248   GD   Personable                                          M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/4/11    McNeese Room        Faculty-Staff   Library Bdg   Q10.249   GD   Personable side of serving our students—we’re the   M59--Good. We need to build upon this with
                                                                            right size                                          marketing initiatives.
10/4/11    McNeese Room        Faculty-Staff   Library Bdg   Q10.25    GD   Athletics                                           M10--McNeese athletics competes at the NCAA
                                                                                                                                Division I and FCS levels. Throughout our history we
                                                                                                                                have consistently achieved accolades that have
                                                                                                                                brought positive exposure. It is our goal to continue
                                                                                                                                our quest for excellence in all sports.

11/8/11    Sulphur Council     Community                     Q10.250   GD   Personal interest in students                       M8--Agreed. This is a very important distinction and M33--We should highlight this in our marketing
           Chambers                                                                                                             will be a main focus for marketing as we seek ways   materials.
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

11/8/11    Sulphur Council     Community                     Q10.251   GD   Personal interest in the students                   M8--Agreed. This is a very important distinction and M33--We should highlight this in our marketing
           Chambers                                                                                                             will be a main focus for marketing as we seek ways   materials.
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

12/2/11    Houston             Alumni                        Q10.252   CC   Personal professor and student bonds                M56--The following words were used by constituents
                                                                                                                                to describe faculty, students, and/or faculty student
                                                                                                                                interactions that make McNeese distinct. "attentive,
                                                                                                                                helpful, approachable, personal, one to one with
                                                                                                                                students, form bonds, students know professors,
                                                                                                                                professors know students by name, helpful, easy
                                                                                                                                access, available, very good interaction, form lasting
                                                                                                                                bonds, form relationships, clases taught by
                                                                                                                                professors and not TAs." This was the most frequent
                                                                                                                                answer to question 10 that this unit encountered.



1/18/12    Baker Auditorium    SGA-Students                  Q10.253   CC   Personal relationships with professors is beest     M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and
                                                                            aspect hands down                                   to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways
                                                                                                                                interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the
                                                                                                                                helpful, approachable, personal, one to one with         board
                                                                                                                                students, form bonds, students know professors,
                                                                                                                                professors know students by name, helpful, easy
                                                                                                                                access, available, very good interaction, form lasting
                                                                                                                                bonds, form relationships, clases taught by
                                                                                                                                professors and not TAs." This was the most frequent
                                                                                                                                answer to question 10 that this unit encountered.



9/23/11    Kaufman 232         Faculty-Staff   Kaufman Bdg   Q10.254   CC   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

9/23/11    Kaufman 232         Faculty         Kaufman Bdg   Q10.255   CC   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

9/20/11    BBC 121             Faculty-Staff   BBC Bdg       Q10.256   GD   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

10/13/11   Farrar-CMC          Faculty-Staff   Farrar Bdg    Q10.257   GD   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

9/23/11    Kaufman 232         Faculty-Staff   Kaufman Bdg   Q10.258   GD   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board

12/5/11    Cameron             Community                     Q10.259   GD   Personal touch                                      M8--Agreed. This is a very important distinction and
                                                                                                                                will be a main focus for marketing as we seek ways
                                                                                                                                to incorporate it into marketing messages across the
                                                                                                                                board
11/8/11     Sulphur Council     Community                            Q10.26    GD    Athletics                                               M10--McNeese athletics competes at the NCAA
            Chambers                                                                                                                         Division I and FCS levels. Throughout our history we
                                                                                                                                             have consistently achieved accolades that have
                                                                                                                                             brought positive exposure. It is our goal to continue
                                                                                                                                             our quest for excellence in all sports.

11/3/11     BBC 121             Facilities-Coliseum-                 Q10.260   GD    Personal touch                                          M8--Agreed. This is a very important distinction and
                                Bookstore                                                                                                    will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

11/10/11    Alumni Center       Foundation Board                     Q10.261   GD    Personal touch                                          M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

12/12/11    La Jeunesse         Adm Advisory                         Q10.262   GD    Personal touch with our students                        M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

11/8/11     Parra Ballroom      EMSS                                 Q10.263   CC    Personal touch, open doors                              M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

10/7/11     SFAA                Faculty-Staff          SFAA Bdg      Q10.264   CC    Personal, close-knit community                          M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

11/10/11    Alumni Center       Foundation Board                     Q10.265   GD    Physical therapy program                                M2--Item for review and consideration such as
                                                                                                                                             student demand and resource requirements

1/19/12     Lafayette           Alumni                               Q10.266   GD    Professors know you                                     M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and
                                                                                                                                             to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways
                                                                                                                                             interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the
                                                                                                                                             helpful, approachable, personal, one to one with         board
                                                                                                                                             students, form bonds, students know professors,
                                                                                                                                             professors know students by name, helpful, easy
                                                                                                                                             access, available, very good interaction, form lasting
                                                                                                                                             bonds, form relationships, clases taught by
                                                                                                                                             professors and not TAs." This was the most frequent
                                                                                                                                             answer to question 10 that this unit encountered.



9/23/11     Kaufman 232         Staff                  Kaufman Bdg   Q10.267   CC    Professors know your name                               M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and
                                                                                                                                             to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways
                                                                                                                                             interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the
                                                                                                                                             helpful, approachable, personal, one to one with         board
                                                                                                                                             students, form bonds, students know professors,
                                                                                                                                             professors know students by name, helpful, easy
                                                                                                                                             access, available, very good interaction, form lasting
                                                                                                                                             bonds, form relationships, clases taught by
                                                                                                                                             professors and not TAs." This was the most frequent
                                                                                                                                             answer to question 10 that this unit encountered.



10/11/11    Stokes Auditorium   Gen Alumni-Donors                    Q10.268   GD    Professors that are instructors                         M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and M7--Working with marketing to Include more faculty-
                                                                                                                                             to describe faculty, students, and/or faculty student    will be a main focus for marketing as we seek ways   student interactions into communication will be a
                                                                                                                                             interactions that make McNeese distinct. "attentive,     to incorporate it into marketing messages across the priority.
                                                                                                                                             helpful, approachable, personal, one to one with         board
                                                                                                                                             students, form bonds, students know professors,
                                                                                                                                             professors know students by name, helpful, easy
                                                                                                                                             access, available, very good interaction, form lasting
                                                                                                                                             bonds, form relationships, clases taught by
                                                                                                                                             professors and not TAs." This was the most frequent
                                                                                                                                             answer to question 10 that this unit encountered.



11/2/11     Memorial Gym        Athletic Staff                       Q10.269   GD    Programs that allow students to excel in their          M56--Such programs exist. We have to work on
                                                                                     majors such as nursing                                  better publicizing existing students and program
                                                                                                                                             excellence and success
11/1/2011   Lake Charles, LA    Staff                  Athletics     Q10.27    Web   Athletics, engineering and other degrees that will      M10--McNeese athletics competes at the NCAA           M13--Any "degree to work" programs directly               M8--We will seek ways to give more focus to
                                                                                     lead to jobs in the oil industry. Embrace the culture   Division I and FCS levels. Throughout our history we contribute to economic development.                        individually promoting the strong disciplines that the
                                                                                     bc it is so distinct: sportsman's paradise              have consistently achieved accolades that have                                                                  University offers; we will be focusing on finding ways
                                                                                                                                             brought positive exposure. It is our goal to continue                                                           to incorporate the culture of the surrounding area
                                                                                                                                             our quest for excellence in all sports.                                                                         into our unique brand

12/10/11    Stokes Auditorium   Community                            Q10.270   GD    Proximity to outstanding outdoor activities             M8--This is a good point to make about McNeese;
                                                                                                                                             marketing will continue to seek ways to incorporate
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

12/5/11     Cameron             Community                            Q10.271   GD    Publicity in local media                                M7--We will continue to work closely with the local
                                                                                                                                             news media by providing news of McNeese events,
                                                                                                                                             activities, successes, assisting with developing
                                                                                                                                             significant news and feature stories and we will
                                                                                                                                             increase our use of alternative methods of
                                                                                                                                             communication to deliver McNeese news to a wider
                                                                                                                                             population.
11/14/11     Civic Center        Bus-Civic Leaders   Alumni-Community Q10.272   CC    Quality affordable education                                M1--We should highlight this advantage in our             M56--The following reasons were given by                M59--Good. Through our commitment to regional
                                                                                                                                                  marketing materials.                                      constituents that make McNeese distinct. "Quality       stewardship, we will continue to expand upon efforts
                                                                                                                                                                                                            education for students, advising, work across           in these areas.
                                                                                                                                                                                                            disciplines to help students, strong educational
                                                                                                                                                                                                            foundation, opportunity, access to equipment and
                                                                                                                                                                                                            labs, highly engaged students." This was the 2nd
                                                                                                                                                                                                            most frequent answer to question 10 that this unit
                                                                                                                                                                                                            encountered.

11/14/11     Civic Center        Bus-Civic Leaders                    Q10.273   CC    Quality education                                           M56--The following reasons were given by                  M59--Good. Through our commitment to regional
                                                                                                                                                  constituents that make McNeese distinct. "Quality         stewardship, we will continue to expand upon efforts
                                                                                                                                                  education for students, advising, work across             in these areas.
                                                                                                                                                  disciplines to help students, strong educational
                                                                                                                                                  foundation, opportunity, access to equipment and
                                                                                                                                                  labs, highly engaged students." This was the 2nd
                                                                                                                                                  most frequent answer to question 10 that this unit
                                                                                                                                                  encountered.

12/5/11      Cameron             Community                            Q10.274   CC    Quality education on a local level                          M56--The following reasons were given by                  M59--Good. Through our commitment to regional
                                                                                                                                                  constituents that make McNeese distinct. "Quality         stewardship, we will continue to expand upon efforts
                                                                                                                                                  education for students, advising, work across             in these areas.
                                                                                                                                                  disciplines to help students, strong educational
                                                                                                                                                  foundation, opportunity, access to equipment and
                                                                                                                                                  labs, highly engaged students." This was the 2nd
                                                                                                                                                  most frequent answer to question 10 that this unit
                                                                                                                                                  encountered.

11/14/11     Civic Center        Bus-Civic Leaders                    Q10.275   GD    Quality of life                                             M59--Good. This is an idea that should be retained
                                                                                                                                                  by ECAT for future use.
1/18/12      Baker Auditorium    SGA-Students                         Q10.276   CC    Quality of teachers and athletic events                     M56--The following reasons were given by                  M10--McNeese athletics competes at the NCAA
                                                                                                                                                  constituents that make McNeese distinct. "Quality         Division I and FCS levels. Throughout our history we
                                                                                                                                                  education for students, advising, work across             have consistently achieved accolades that have
                                                                                                                                                  disciplines to help students, strong educational          brought positive exposure. It is our goal to continue
                                                                                                                                                  foundation, opportunity, access to equipment and          our quest for excellence in all sports.
                                                                                                                                                  labs, highly engaged students." This was the 2nd
                                                                                                                                                  most frequent answer to question 10 that this unit
                                                                                                                                                  encountered.

10/10/11     Field House         Athletic Boosters                    Q10.277   GD    Recruiting new band members and athletes is                 M33--The Admissions & Recruiting Office will              M65--Two basic approaches seem to be working for                                                                                                                       Should be
                                                                                      working; pick their brain to see how they do it             continue working with the athletic and band               us: bringing students to on-campus events and                                                                                                                          addressed by
                                                                                                                                                  departments for recruitment.                              taking our product on the road.                                                                                                                                        Enrollment Services

11/1/11      Doland Field House Athletic Staff                        Q10.278   CC    Regional institution                                        M59--Good. Through our commitment to regional
                                                                                                                                                  stewardship, we will continue to expand upon efforts
                                                                                                                                                  in these areas.
11/16/2011   Lake Charles, LA    CommInd                              Q10.279   Web   Relying too much on past academic                           M1--Athletics, if properly handled, should feed      M2--Maintain current information to communicate               M20--It would be best if we could coordinate with       M7--Public relations will coordinate with marketing
                                                                                      accomplishments, and current emphasis on sports             academics and vice versa. We can be strong in both. academic excellence and positive learning                     alumni to send an electronic survey at least one year    to develop and deliver communication efforts
                                                                                      programs. I love football, baseball, track ... all of it.                                                        environment; McNeese is a teaching university                after a student graduates. For currently graduating      designed to increase public awareness of McNeese
                                                                                      But restore some of that energy to the academic                                                                                                                               students: We could add questions to the Gradfest         as a significant community resource and show
                                                                                      side so that McNeese builds on its reputation as a                                                                                                                            survey or email a new survey to graduating students.     examples of academic quality, university
                                                                                      school that consistently prepares people for the                                                                                                                              (At grad fest students may not have much time to         advancement, programs and partnerships that
                                                                                      professions, business and industry. And use some                                                                                                                              answer fully, and with emailed surveys, the              differentiate McNeese from other universities.
                                                                                      of that energy on research. That is what universities                                                                                                                         participation may be less but a student will have the
                                                                                      do.                                                                                                                                                                           opportunity to respond more completely.) We need
                                                                                                                                                                                                                                                                    to also collect the existing exit surveys already done
                                                                                                                                                                                                                                                                    by programs/depts and coordinate "University
                                                                                                                                                                                                                                                                    Questions". We could also administer an exit survey
                                                                                                                                                                                                                                                                    as part of the capstone course.



11/7/2011    LeBlanc, LA         Students, Staff                      Q10.28    Web   Availability of instructors and staff                       M56--The following words were used by constituents M59--Good. This is an idea that should be retained
                                                                                                                                                  to describe faculty, students, and/or faculty student by ECAT for future use.
                                                                                                                                                  interactions that make McNeese distinct. "attentive,
                                                                                                                                                  helpful, approachable, personal, one to one with
                                                                                                                                                  students, form bonds, students know professors,
                                                                                                                                                  professors know students by name, helpful, easy
                                                                                                                                                  access, available, very good interaction, form lasting
                                                                                                                                                  bonds, form relationships, clases taught by
                                                                                                                                                  professors and not TAs." This was the most frequent
                                                                                                                                                  answer to question 10 that this unit encountered.



10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg       Q10.280   GD    Rodeo                                                       M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more          M7--Developing communication to showcase the
                                                                                                                                                  state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities    accomplishments of the students involved in rodeo
                                                                                                                                                  tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the         and increase the visability of this unique program
                                                                                                                                                  time rodeo coach. The rodeo team allows many              University offers                                       and its importance in the University's history will be
                                                                                                                                                  students to obtain a college degree. We will                                                                      a priority.
                                                                                                                                                  continue to improve and reach out to alumni and the
                                                                                                                                                  community. We started an alumni rodeo this year
                                                                                                                                                  that attracted many former students that have not
                                                                                                                                                  been to campus in many years.


10/10/11     Field House         Athletic Boosters                    Q10.281   GD    Rodeo                                                       M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more          M7--Developing communication to showcase the
                                                                                                                                                  state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities    accomplishments of the students involved in rodeo
                                                                                                                                                  tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the         and increase the visability of this unique program
                                                                                                                                                  time rodeo coach. The rodeo team allows many              University offers                                       and its importance in the University's history will be
                                                                                                                                                  students to obtain a college degree. We will                                                                      a priority.
                                                                                                                                                  continue to improve and reach out to alumni and the
                                                                                                                                                  community. We started an alumni rodeo this year
                                                                                                                                                  that attracted many former students that have not
                                                                                                                                                  been to campus in many years.
11/3/11     BBC 121             Facilities-Coliseum-                    Q10.282   GD    Rodeo                                                M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more            M7--Developing communication to showcase the
                                Bookstore                                                                                                    state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities      accomplishments of the students involved in rodeo
                                                                                                                                             tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the           and increase the visability of this unique program
                                                                                                                                             time rodeo coach. The rodeo team allows many              University offers                                         and its importance in the University's history will be
                                                                                                                                             students to obtain a college degree. We will                                                                        a priority.
                                                                                                                                             continue to improve and reach out to alumni and the
                                                                                                                                             community. We started an alumni rodeo this year
                                                                                                                                             that attracted many former students that have not
                                                                                                                                             been to campus in many years.


1/12/12     DeRidder            Community                               Q10.283   CC    Rodeo history                                        M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more            M7--Developing communication to showcase the
                                                                                                                                             state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities      accomplishments of the students involved in rodeo
                                                                                                                                             tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the           and increase the visability of this unique program
                                                                                                                                             time rodeo coach. The rodeo team allows many              University offers                                         and its importance in the University's history will be
                                                                                                                                             students to obtain a college degree. We will                                                                        a priority.
                                                                                                                                             continue to improve and reach out to alumni and the
                                                                                                                                             community. We started an alumni rodeo this year
                                                                                                                                             that attracted many former students that have not
                                                                                                                                             been to campus in many years.


9/23/11     Kaufman 232         Faculty-Staff          Kaufman Bdg      Q10.284   GD    Rodeo in addition to other sports                    M10--McNeese athletics competes at the NCAA               M64--It is great that we are the only school in the       M7--Developing communication to showcase the
                                                                                                                                             Division I and FCS levels. Throughout our history we      state that has a rodeo team. This is a great recruiting   accomplishments of the students involved in rodeo
                                                                                                                                             have consistently achieved accolades that have            tool for the school, we are fortunate to have a full-     and increase the visability of this unique program
                                                                                                                                             brought positive exposure. It is our goal to continue     time rodeo coach. The rodeo team allows many              and its importance in the University's history will be
                                                                                                                                             our quest for excellence in all sports.                   students to obtain a college degree. We will              a priority.
                                                                                                                                                                                                       continue to improve and reach out to alumni and the
                                                                                                                                                                                                       community. We started an alumni rodeo this year
                                                                                                                                                                                                       that attracted many former students that have not
                                                                                                                                                                                                       been to campus in many years.


1/12/12     DeRidder            Alumni                                  Q10.285   GD    Rodeo Team                                           M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more            M7--Developing communication to showcase the
                                                                                                                                             state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities      accomplishments of the students involved in rodeo
                                                                                                                                             tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the           and increase the visability of this unique program
                                                                                                                                             time rodeo coach. The rodeo team allows many              University offers                                         and its importance in the University's history will be
                                                                                                                                             students to obtain a college degree. We will                                                                        a priority.
                                                                                                                                             continue to improve and reach out to alumni and the
                                                                                                                                             community. We started an alumni rodeo this year
                                                                                                                                             that attracted many former students that have not
                                                                                                                                             been to campus in many years.


1/18/12     Baker Auditorium    SGA-Students                            Q10.286   GD    Rodeo team                                           M64--It is great that we are the only school in the       M8--We will continue to seek ways to give more            M7--Developing communication to showcase the
                                                                                                                                             state that has a rodeo team. This is a great recruiting   focus to individually promoting the unique qualities      accomplishments of the students involved in rodeo
                                                                                                                                             tool for the school, we are fortunate to have a full-     of the strong disciplines and programs that the           and increase the visability of this unique program
                                                                                                                                             time rodeo coach. The rodeo team allows many              University offers                                         and its importance in the University's history will be
                                                                                                                                             students to obtain a college degree. We will                                                                        a priority.
                                                                                                                                             continue to improve and reach out to alumni and the
                                                                                                                                             community. We started an alumni rodeo this year
                                                                                                                                             that attracted many former students that have not
                                                                                                                                             been to campus in many years.


10/13/11    Farrar-CMC          Faculty-Staff          Farrar Bdg       Q10.287   GD    Rodeo team is strong; strong traditions              M36--This idea should also be reviewed by someone M8--We will continue to seek ways to give more                    M7--Developing communication to showcase the
                                                                                                                                             in Rodeo                                          focus to individually promoting the unique qualities              accomplishments of the students involved in rodeo
                                                                                                                                                                                               of the strong disciplines and programs that the                   and increase the visability of this unique program
                                                                                                                                                                                               University offers                                                 and its importance in the University's history will be
                                                                                                                                                                                                                                                                 a priority.

12/2/11     Houston             Alumni                                  Q10.288   CC    Rowdy                                                M10--Our fans are very passionate about our mascot M59--We should continue to find new ways to use
                                                                                                                                             and nickname.                                       Rowdy
11/2/11     Memorial Gym        Athletic Staff                          Q10.289   GD    School pride                                         M8--This is a good point to make about McNeese;
                                                                                                                                             marketing will continue to seek ways to incorporate
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

10/10/11    Field House         Athletic Boosters                       Q10.29    GD    Band’s on the upswing                                M65--Expanding recruiting efforts are refined each
                                                                                                                                             year, and innovative programming is attracting
                                                                                                                                             higher levels of talent.

12/5/11     Cameron             Community                               Q10.290   GD    School spirit                                        M59--Good. This is an idea that should be retained
                                                                                                                                             by ECAT for future use.
11/8/11     Sulphur Council     Community                               Q10.291   CC    SEED center                                          M60--Promote and support the niche we are                 M23--Promote and support the niche we are
            Chambers                                                                                                                         establishing at the SEED Center with Innovation           establishing at the SEED Center with Innovation
                                                                                                                                             Engineering and other related services.                   Engineering and other related services

12/10/11    Stokes Auditorium   Community                               Q10.292   GD    SEED center                                          M60--Promote and support the niche we are                 M23--Promote and support the niche we are
                                                                                                                                             establishing at the SEED Center with Innovation           establishing at the SEED Center with Innovation
                                                                                                                                             Engineering and other related services.                   Engineering and other related services

10/7/11     SFAA                Faculty-Staff          SFAA Bdg         Q10.293   CC    Semi-rural setting with focus on learning--fewer     M8--This is a good point to make about McNeese;
                                                                                        distractions                                         marketing will continue to seek ways to incorporate
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

11/1/11     BBC 121             Smith Hall Bdg                          Q10.294   GD    Sense of family                                      M8--Agreed. This is a very important distinction and      M33--We should highlight this in our marketing
                                                                                                                                             marketing will continue to seek ways to incorporate       materials.
                                                                                                                                             it in the appropriate advertising messages and
                                                                                                                                             marketing materials

10/14/11    Drew 117            Faculty-Staff          Drew Bdg         Q10.295   GD    Significant interaction with students and industry   M13--Maintain, improve and expand.

10/14/11    Drew 117            Faculty                Drew Bdg         Q10.296   CC    Small and smart                                      M59--Good. We need to build upon this with
                                                                                                                                             marketing initiatives.
11/8/2011   Lake Charles, LA    Students, Alumni,      McNeese          Q10.297   Web   Small campus environment. Inexpensive.               M59--Good. We need to build upon this with
                                CommInd                engineering                                                                           marketing initiatives.
                                                       graduate at
                                                       Firestone Lake
                                                       Charles Plant
2/1/12       Kinder              Community                         Q10.298   USPS    Small campus, small classes                            M59--Good. We need to build upon this with               M56--The following reasons were given by               M8--Agreed. This is a very important distinction and
                                                                                                                                            marketing initiatives.                                   constituents that make McNeese distinct. "Quality      marketing will continue to seek ways to incorporate
                                                                                                                                                                                                     education for students, advising, work across          it in the appropriate advertising messages and
                                                                                                                                                                                                     disciplines to help students, strong educational       marketing materials
                                                                                                                                                                                                     foundation, opportunity, access to equipment and
                                                                                                                                                                                                     labs, highly engaged students." This was the 2nd
                                                                                                                                                                                                     most frequent answer to question 10 that this unit
                                                                                                                                                                                                     encountered.

11/1/11      BBC 121             Smith Hall Bdg                    Q10.299   CC      Small class settings                                   M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and
                                                                                                                                            to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate
                                                                                                                                            interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                            helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                            students, form bonds, students know professors,
                                                                                                                                            professors know students by name, helpful, easy
                                                                                                                                            access, available, very good interaction, form lasting
                                                                                                                                            bonds, form relationships, clases taught by
                                                                                                                                            professors and not TAs." This was the most frequent
                                                                                                                                            answer to question 10 that this unit encountered.



11/14/2011   Lake Charles, LA    Students                          Q10.3     Web     Abusive Police Department that harasses the            M24--While enforcing policies, rules, and laws is
                                                                                     student body, staff and faculty members.               sometimes unpopular, we strive to do so in a
                                                                                                                                            professional and courteous manner and are
                                                                                                                                            improving the department through personnel
                                                                                                                                            changes, making a concerted effort to improve
                                                                                                                                            services and accoutability, and mandating all
                                                                                                                                            employees to attend customer service training during
                                                                                                                                            June and July, 2012.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg   Q10.30    CC      Banner series                                          M49--We will continue to brand McNeese with the
                                                                                                                                            Banners Series.
9/20/11      BBC 121             Faculty-Staff       BBC Bdg       Q10.300   GD      Small class size                                       M8--Agreed. This is a very important distinction and
                                                                                                                                            marketing will continue to seek ways to incorporate
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

11/17/11     Mail-in             Faculty                           Q10.301   Email   Small class sizes                                      M8--Agreed. This is a very important distinction and
                                                                                                                                            marketing will continue to seek ways to incorporate
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q10.302   GD      Small class sizes                                      M8--Agreed. This is a very important distinction and
                                                                                                                                            marketing will continue to seek ways to incorporate
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

12/12/11     La Jeunesse         Adm Advisory        Staff         Q10.303   CC      Small class sizes and individualized instruction and   M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                                                                     advising                                               marketing will continue to seek ways to incorporate      materials.
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

10/10/11     Field House         Athletic Boosters                 Q10.304   USPS    Small enough for personal touch; large enough to       M8--Agreed. This is a very important distinction and
                                                                                     provide university experience                          marketing will continue to seek ways to incorporate
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

9/29/11      Stokes-General      Community                         Q10.305   GD      Small enough to be a community but large enough        M59--Good. We need to build upon this with               M8--Agreed. This is a very important distinction and
                                                                                     to be a real university experience                     marketing initiatives.                                   marketing will continue to seek ways to incorporate
                                                                                                                                                                                                     it in the appropriate advertising messages and
                                                                                                                                                                                                     marketing materials

1/19/12      Lafayette           Alumni                            Q10.306   GD      Small enough to be personal                            M59--Good. We need to build upon this with
                                                                                                                                            marketing initiatives.
11/8/2011    Lake Charles &      Alumni,CommOth,A                  Q10.307   Web     Small home town feel.                                  M59--Good. We need to build upon this with
             Sulphur, LA         thSup                                                                                                      marketing initiatives.
10/11/11     Stokes Auditorium   Gen Alumni-Donors                 Q10.308   GD      Small school                                           M59--Good. We need to build upon this with
                                                                                                                                            marketing initiatives.
1/18/12      Baker Auditorium    SGA-Students                      Q10.309   CC      Small size                                             M59--Good. We need to build upon this with
                                                                                                                                            marketing initiatives.
10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q10.31    GD      Banners                                                M48--I think this was intended for the Banners Series
                                                                                                                                            not the banners hanging around campus however
                                                                                                                                            the banners on the various light poles I believe help
                                                                                                                                            signal that you are on or around the campus


12/5/11      Cameron             Community                         Q10.310   CC      Small town university with big time educational        M59--Good. We need to build upon this with
                                                                                     experience                                             marketing initiatives.
12/5/11      Cameron             Community                         Q10.311   GD      Small town university with big time educational        M59--Good. We need to build upon this with
                                                                                     experience                                             marketing initiatives.
11/10/11     Alumni Center       Foundation Board                  Q10.312   GD      Smaller class sizes                                    M8--Agreed. This is a very important distinction and
                                                                                                                                            marketing will continue to seek ways to incorporate
                                                                                                                                            it in the appropriate advertising messages and
                                                                                                                                            marketing materials

10/16/2011   Lake Charles, LA    Alumni                            Q10.313   Web     Smaller classes with plenty of interaction between     M56--The following words were used by constituents M59--Good. We need to build upon this with
                                                                                     professor and student if that is what the student      to describe faculty, students, and/or faculty student marketing initiatives.
                                                                                     prefers.                                               interactions that make McNeese distinct. "attentive,
                                                                                                                                            helpful, approachable, personal, one to one with
                                                                                     We are named after an educator rather than a           students, form bonds, students know professors,
                                                                                     location.                                              professors know students by name, helpful, easy
                                                                                                                                            access, available, very good interaction, form lasting
                                                                                                                                            bonds, form relationships, clases taught by
                                                                                                                                            professors and not TAs." This was the most frequent
                                                                                                                                            answer to question 10 that this unit encountered.



1/18/12      Baker Auditorium    SGA-Students                      Q10.314   CC      Small-town mentality                                   M59--Good, if this means that we should market our
                                                                                                                                            family-oriented, personal touch.
10/18/2011   Lake Charles, LA    Students            Student worker   Q10.315   Web   Some of the faculty is very helpful and want to see        M56--The following words were used by constituents
                                                                                      their students do well, even if that student is            to describe faculty, students, and/or faculty student
                                                                                      struggling. Those faculty members say, "...that is         interactions that make McNeese distinct. "attentive,
                                                                                      their job." This is something you will not find in a lot   helpful, approachable, personal, one to one with
                                                                                      of other colleges and universities.                        students, form bonds, students know professors,
                                                                                                                                                 professors know students by name, helpful, easy
                                                                                                                                                 access, available, very good interaction, form lasting
                                                                                                                                                 bonds, form relationships, clases taught by
                                                                                                                                                 professors and not TAs." This was the most frequent
                                                                                                                                                 answer to question 10 that this unit encountered.



11/8/11      La Jeunesse         Students                             Q10.316   CC    Southern, personal                                         M8--Agreed. This is a very important distinction and
                                                                                                                                                 marketing will continue to seek ways to incorporate
                                                                                                                                                 it in the appropriate advertising messages and
                                                                                                                                                 marketing materials

10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg       Q10.317   GD    Southwest LA culture                                       M8--Agreed. This is a very important distinction and
                                                                                                                                                 marketing will continue to seek ways to incorporate
                                                                                                                                                 it in the appropriate advertising messages and
                                                                                                                                                 marketing materials

10/4/11      Jennings            Community                            Q10.318   GD    Southwest Louisiana delegation (positive                   M60--Invite/ include our delegation to participate in
                                                                                      representation of McNeese)                                 more McNeese activities either as observers or in a
                                                                                                                                                 more active role (example: Undergraduate
                                                                                                                                                 Resesearch).
10/4/11      Jennings            Community                            Q10.319   GD    Southwest Louisiana facility                               M8--Marketing will continue to focus on developing
                                                                                                                                                 a strong brand image for the University so that
                                                                                                                                                 everyone will know what distinguishes McNeese
                                                                                                                                                 from the rest of the universities

10/10/11     Field House         Athletic Boosters                    Q10.32    GD    Banners                                                    M49--We will continue to brand McNeese with the
                                                                                                                                                 Banners Series.
11/10/11     Alumni Center       Foundation Board                     Q10.320   GD    Sports, the hook to get people here, but make sure         M10--McNeese athletics competes at the NCAA           M15--Athletics and academics continue to work                M17--We value the perception of our constituents
                                                                                      we keep them with great programs—nursing,                  Division I and FCS levels. Throughout our history we closely together for the best interests of our                and strive to maintain excellence in nursing
                                                                                      agriculture and make that our niche                        have consistently achieved accolades that have        students.                                                    education.
                                                                                                                                                 brought positive exposure. It is our goal to continue
                                                                                                                                                 our quest for excellence in all sports.

9/8/11       Alumni Center       Alumni Board        Alum             Q10.321   GD    Strong educational foundation                              M56--The following reasons were given by                 M8--We will continue to seek ways to give more            M7--Public relations will coordinate with marketing
                                                                                                                                                 constituents that make McNeese distinct. "Quality        focus to individually promoting the unique qualities      to develop and deliver communication efforts
                                                                                                                                                 education for students, advising, work across            of the strong disciplines and programs that the           designed to increase public awareness of McNeese
                                                                                                                                                 disciplines to help students, strong educational         University offers; traditions will be a major focus for   as a significant community resource and show
                                                                                                                                                 foundation, opportunity, access to equipment and         brand development over the next few years                 examples of academic quality, university
                                                                                                                                                 labs, highly engaged students." This was the 2nd                                                                   advancement, programs and partnerships that
                                                                                                                                                 most frequent answer to question 10 that this unit                                                                 differentiate McNeese from other universities.
                                                                                                                                                 encountered.

10/10/11     Field House         Athletic Boosters                    Q10.322   GD    Strong music department                                    M16--This is one of many good programs in CoLA.          M8--We will continue to seek ways to give more            M7--We will look for opportunities to develop
                                                                                                                                                                                                          focus to individually promoting the unique qualities      communication that reinforces the positive
                                                                                                                                                                                                          of the strong disciplines and programs that the           perception of this program, its unique aspects and
                                                                                                                                                                                                          University offers; traditions will be a major focus for   the success of its faculty and graduates.
                                                                                                                                                                                                          brand development over the next few years

9/29/11      Stokes-General      Community                            Q10.323   GD    Student ability to obtain references from                  M56--The following words were used by constituents
                                                                                      faculty/good relationships b/t student and faculty         to describe faculty, students, and/or faculty student
                                                                                                                                                 interactions that make McNeese distinct. "attentive,
                                                                                                                                                 helpful, approachable, personal, one to one with
                                                                                                                                                 students, form bonds, students know professors,
                                                                                                                                                 professors know students by name, helpful, easy
                                                                                                                                                 access, available, very good interaction, form lasting
                                                                                                                                                 bonds, form relationships, clases taught by
                                                                                                                                                 professors and not TAs." This was the most frequent
                                                                                                                                                 answer to question 10 that this unit encountered.



9/8/11       Alumni Center       Alumni Board        Alum             Q10.324   GD    Student faculty ratio that provides hands on               M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and      M33--We should highlight this in our marketing
                                                                                      learning                                                   to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate       materials.
                                                                                                                                                 interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                                 helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                                 students, form bonds, students know professors,
                                                                                                                                                 professors know students by name, helpful, easy
                                                                                                                                                 access, available, very good interaction, form lasting
                                                                                                                                                 bonds, form relationships, clases taught by
                                                                                                                                                 professors and not TAs." This was the most frequent
                                                                                                                                                 answer to question 10 that this unit encountered.



1/18/12      Baker Auditorium    SGA-Students                         Q10.325   CC    Student input                                              M1--An internal attribute that should be addressed
                                                                                                                                                 in our SWOT analysis.
11/8/11      Sulphur Council     Community                            Q10.326   GD    Student interaction, student life                          M42--Improving student life and campus involvment
             Chambers                                                                                                                            has been a primary focus of the Dean of Student
                                                                                                                                                 Services.
1/18/12      Baker Auditorium    SGA-Students                         Q10.327   CC    Students are not just a number                             M8--Agreed. This is a very important distinction and
                                                                                                                                                 marketing will continue to seek ways to incorporate
                                                                                                                                                 it in the appropriate advertising messages and
                                                                                                                                                 marketing materials

12/10/11     Stokes Auditorium   Community                            Q10.328   GD    Students get hired; into professional schools; grad        M25--Continue to collaborate & expand prospective M8--Agreed. This is a very important distinction and             M7--Developing and delivering communication that
                                                                                      schools                                                    employers & professional schools for graduates    marketing will continue to seek ways to incorporate              reinforces the quality of the undergraduate programs
                                                                                                                                                                                                   it in the appropriate advertising messages and                   and success of McNeese graduates will be a priority.
                                                                                                                                                                                                   marketing materials

10/7/11      SFAA                Faculty-Staff       SFAA Bdg         Q10.329   GD    Students get second chances here                           M2--Stress the positive learning outcomes and
                                                                                                                                                 accountability of teaching
11/1/11      BBC 121             Smith Hall Bdg                       Q10.33    GD    Banners                                                    M49--We will continue to brand McNeese with the
                                                                                                                                                 Banners Series.
12/10/11     Stokes Auditorium   Community                         Q10.330   GD    Students score well on professional exams          M56--The following reasons were given by                 M8--Agreed. This is a very important distinction and     M7--Developing and delivering communication that
                                                                                                                                      constituents that make McNeese distinct. "Quality        marketing will continue to seek ways to incorporate      reinforces the quality of the undergraduate programs
                                                                                                                                      education for students, advising, work across            it in the appropriate advertising messages and           and success of McNeese graduates will be a priority.
                                                                                                                                      disciplines to help students, strong educational         marketing materials
                                                                                                                                      foundation, opportunity, access to equipment and
                                                                                                                                      labs, highly engaged students." This was the 2nd
                                                                                                                                      most frequent answer to question 10 that this unit
                                                                                                                                      encountered.

9/29/11      Stokes-General      Community                         Q10.331   GD    Student-teacher relationships, Excellence with a   M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and
                                                                                   Personal Touch                                     to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate
                                                                                                                                      interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                      helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                      students, form bonds, students know professors,
                                                                                                                                      professors know students by name, helpful, easy
                                                                                                                                      access, available, very good interaction, form lasting
                                                                                                                                      bonds, form relationships, clases taught by
                                                                                                                                      professors and not TAs." This was the most frequent
                                                                                                                                      answer to question 10 that this unit encountered.



10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q10.332   GD    Successful placement of graduates                  M56--The following reasons were given by                 M25--Continually strive to provide job search skills &
                                                                                                                                      constituents that make McNeese distinct. "Quality        expand number of prospective employers &
                                                                                                                                      education for students, advising, work across            employment opportunities
                                                                                                                                      disciplines to help students, strong educational
                                                                                                                                      foundation, opportunity, access to equipment and
                                                                                                                                      labs, highly engaged students." This was the 2nd
                                                                                                                                      most frequent answer to question 10 that this unit
                                                                                                                                      encountered.

11/10/11     Alumni Center       Foundation Board                  Q10.333   GD    Support from local community                       M59--Particularly helpful idea. We need to figure out
                                                                                                                                      how to use this concept in marketing

12/30/2011   Sulphur, LA         Alumni                            Q10.334   Web   SWLA hospitality and acceptance                    M8--Agreed. This is a very important distinction and
                                                                                                                                      marketing will continue to seek ways to incorporate
                                                                                                                                      it in the appropriate advertising messages and
                                                                                                                                      marketing materials

12/10/11     Stokes Auditorium   Community                         Q10.335   GD    Tailgating                                         M10--We believe that we posses one of the best           M11--Should continue to offer pre-game tailgates in
                                                                                                                                      tailgating atmospheres in the FCS. It is our goal to     conjunction with PetroCHem and away tailgates for
                                                                                                                                      continue to enhance and improve on this tradition.       major ahtletic events.

10/14/11     Drew 117            Faculty-Staff       Drew Bdg      Q10.336   GD    Take students to visit industry                    M13--Individual courses allow for industry tours.
                                                                                                                                      Recent TWIC card requirements further complicate
                                                                                                                                      visiting industries next to waterways.

11/14/11     Civic Center        Bus-Civic Leaders                 Q10.337   GD    Teacher/student ratio                              M56--The following words were used by constituents
                                                                                                                                      to describe faculty, students, and/or faculty student
                                                                                                                                      interactions that make McNeese distinct. "attentive,
                                                                                                                                      helpful, approachable, personal, one to one with
                                                                                                                                      students, form bonds, students know professors,
                                                                                                                                      professors know students by name, helpful, easy
                                                                                                                                      access, available, very good interaction, form lasting
                                                                                                                                      bonds, form relationships, clases taught by
                                                                                                                                      professors and not TAs." This was the most frequent
                                                                                                                                      answer to question 10 that this unit encountered.



11/9/2011    Elton, LA           Students                          Q10.338   Web   Teachers that care.                                M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                                                                                                                      to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate      materials.
                                                                                                                                      interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and
                                                                                                                                      helpful, approachable, personal, one to one with         marketing materials
                                                                                                                                      students, form bonds, students know professors,
                                                                                                                                      professors know students by name, helpful, easy
                                                                                                                                      access, available, very good interaction, form lasting
                                                                                                                                      bonds, form relationships, clases taught by
                                                                                                                                      professors and not TAs." This was the most frequent
                                                                                                                                      answer to question 10 that this unit encountered.



12/12/11     La Jeunesse         Adm Advisory                      Q10.339   GD    Teamwork amongst all employees                     M1--An internal attribute that should be addressed
                                                                                                                                      in our SWOT analysis.
10/4/11      McNeese Room        Faculty-Staff       Library Bdg   Q10.34    GD    Banners program makes us unique                    M49--We will continue to create a series with
                                                                                                                                      programming that is unique and artistically stellar.

1/12/12      DeRidder            Community                         Q10.340   CC    The "McNeese Family": do you want to leave your    M8--Agreed. This is a very important distinction and
                                                                                   child with family or strangers?                    marketing will continue to seek ways to incorporate
                                                                                                                                      it in the appropriate advertising messages and
                                                                                                                                      marketing materials

12/2/11      Houston             Alumni                            Q10.341   GD    The College of Lake Charles/South Louisiana        M8--Marketing will focus on distinguishing McNeese M1--We should highlight this advantage in our                  M7--Public relations will coordinate with marketing
                                                                                                                                      as a University with strong ties to the local culture marketing materials.                                        to develop and deliver communication efforts
                                                                                                                                      and community but with a much larger reach and                                                                    designed to increase public awareness of McNeese
                                                                                                                                      appeal                                                                                                            as a significant community resource and show
                                                                                                                                                                                                                                                        examples of academic quality, university
                                                                                                                                                                                                                                                        advancement, programs and partnerships that
                                                                                                                                                                                                                                                        differentiate McNeese from other universities.


11/8/2011    Sulphur, LA         Students                          Q10.342   Web   The community spirit. You can feel McNeese love    M59--Particularly helpful idea. We need to figure out
                                                                                   everywhere you go. I LOVE IT.                      how to use this concept in marketing
9/23/11      Kaufman 232        Staff               Kaufman Bdg   Q10.343   CC     The considerable number of faculty-staff who really M8--Agreed. This is a very important distinction and        M56--The following words were used by constituents
                                                                                   do care and make the university experience          marketing will continue to seek ways to incorporate         to describe faculty, students, and/or faculty student
                                                                                   personable                                          it in the appropriate advertising messages and              interactions that make McNeese distinct. "attentive,
                                                                                                                                       marketing materials                                         helpful, approachable, personal, one to one with
                                                                                                                                                                                                   students, form bonds, students know professors,
                                                                                                                                                                                                   professors know students by name, helpful, easy
                                                                                                                                                                                                   access, available, very good interaction, form lasting
                                                                                                                                                                                                   bonds, form relationships, clases taught by
                                                                                                                                                                                                   professors and not TAs." This was the most frequent
                                                                                                                                                                                                   answer to question 10 that this unit encountered.



1/18/12      Baker Auditorium   SGA-Students                      Q10.344   CC     The hands on learning in the classroom and the         M56--The following words were used by constituents       M8--Agreed. This is a very important distinction and     M7--We will work to develop messages and
                                                                                   ability and willingness of the teachers to work with   to describe faculty, students, and/or faculty student    marketing will continue to seek ways to incorporate      strategies that show the McNeese experience that
                                                                                   the students one on one                                interactions that make McNeese distinct. "attentive,     it in the appropriate advertising messages and           are illustrated by the experential-rich learning
                                                                                                                                          helpful, approachable, personal, one to one with         marketing materials                                      opportunities and individual relationshsips students
                                                                                                                                          students, form bonds, students know professors,                                                                   have with faculty.
                                                                                                                                          professors know students by name, helpful, easy
                                                                                                                                          access, available, very good interaction, form lasting
                                                                                                                                          bonds, form relationships, clases taught by
                                                                                                                                          professors and not TAs." This was the most frequent
                                                                                                                                          answer to question 10 that this unit encountered.



12/14/2011   Lake Charles, LA   Staff                             Q10.345   Web    The horse and rider logo                               M8--Agreed. The logo is the graphic representation
                                                                                                                                          of the McNeese brand; marketing will continue to
                                                                                                                                          protect and promote the logo vigorously

1/18/12      Baker Auditorium   SGA-Students                      Q10.346   GD     The MFA program                                        M16--This is one of many good programs in CoLA.          M7--It will be a priority to develop communication
                                                                                                                                                                                                   that reinforces the positive perception of this
                                                                                                                                                                                                   program, its unique aspects and the success of its
                                                                                                                                                                                                   faculty and graduates.

1/18/12      Baker Auditorium   SGA-Students                      Q10.347   CC     The personal touch between student-teacher             M56--The following words were used by constituents
                                                                                                                                          to describe faculty, students, and/or faculty student
                                                                                                                                          interactions that make McNeese distinct. "attentive,
                                                                                                                                          helpful, approachable, personal, one to one with
                                                                                                                                          students, form bonds, students know professors,
                                                                                                                                          professors know students by name, helpful, easy
                                                                                                                                          access, available, very good interaction, form lasting
                                                                                                                                          bonds, form relationships, clases taught by
                                                                                                                                          professors and not TAs." This was the most frequent
                                                                                                                                          answer to question 10 that this unit encountered.



2/1/12       Kinder             Community           Alumni        Q10.348   USPS   The relatively close knit community on campus. It      M8--Agreed. This is a very important distinction and
                                                                                   feels like a large extended family where everyone      marketing will continue to seek ways to incorporate
                                                                                   thrives in their roles on campus.                      it in the appropriate advertising messages and
                                                                                                                                          marketing materials

11/8/11      Sulphur Council    Community           Alumni        Q10.349   CC     The size and look of the campus                        M59--Good. We need to build upon this with               M45--The trees at McNees are a very important
             Chambers                                                                                                                     marketing initiatives.                                   symbol associated with McNeese, so much so that it
                                                                                                                                                                                                   is a part of the official graduation ring. It is a
                                                                                                                                                                                                   common thread that is sewn into and across the
                                                                                                                                                                                                   entire university that we need to make sure are
                                                                                                                                                                                                   protected. I think we have made progress here also
                                                                                                                                                                                                   but feel we still can do so much better and we are
                                                                                                                                                                                                   constantly striving to set forth ideas for improvement
                                                                                                                                                                                                   however a systematic master plan layed out for
                                                                                                                                                                                                   future development and funding is needed.



10/12/2011   Unidentified       Staff, Alumni                     Q10.35    Web    Banners Series                                         M49--We will continue to create a series with
                                                                                                                                          programming that is unique and artistically stellar.

11/17/2011   Lake Charles, LA   Students, Alumni,                 Q10.350   Web    This is one problem with McNeese. We really do not M1--An internal attribute that should be addressed           M2--Potential objective for the SEED Center              M23--Promote and support the niche we are
                                Commbus, Donor                                     have a niche, at least none that achieve real           in our SWOT analysis.                                   programs                                                 establishing at the SEED Center with Innovation
                                                                                   notariety. We may be the only school in the state                                                                                                                        Engineering and other related services.
                                                                                   with a rodeo team. Alright, but is that really special?
                                                                                   ULM has pharmacy, LA Tech has engineering. We
                                                                                   need a reputable program that is not only the best
                                                                                   in the state, but has high rankings in the nation. I
                                                                                   would recommend a Natural Resource Research
                                                                                   Center. This would be a joint venture between
                                                                                   engineering, agriculture, and business. Research
                                                                                   could be done on oil/gas exploration, minerals, and
                                                                                   alternative energy. This would be the first one in the
                                                                                   state and would attract students and gain us
                                                                                   prestige.



11/9/2011    Lake Charles, LA   Alumni,CommInd                    Q10.351   Web    Ties with industry and business. There are so many     M11--Sixty percent of our graduates remain in            M8--Agreed. This is a very important distinction and     M7--We will look for more opportunities to develop
                                                                                   ties with Alumni in local business and industry.       southwest Louisiana area and support these               marketing will continue to seek ways to incorporate      communication that reinforces the positive
                                                                                                                                          communities with their time, talents, and resources.     it in the appropriate advertising messages and           perception of this program and its importance to the
                                                                                                                                          Should be included in our Awareness Campaign             marketing materials                                      regional economy.
                                                                                                                                          material.
10/13/11     Farrar-CMC         Faculty-Staff       Farrar Bdg    Q10.352   GD     Tradition in strong football program                   M10--Historically football has had success and
                                                                                                                                          efforts will continue to be made to further enhance
                                                                                                                                          the rich tradition.
11/2/11      Memorial Gym       Athletic Staff                    Q10.353   GD     Traditions                                             M10--McNeese athletics possesses many rich               M11--Traditions are an important part of campus life     M42--McNeese traditions are important and
                                                                                                                                          traditions. We will strive to maintain and enchance      and serve to connect students, faculty, staff and        maintaining them is crucial to our success.
                                                                                                                                          current traditions, as well as add new ones when         community and should therefore be continued and
                                                                                                                                          appropriate.                                             promoted.
11/1/2011    Lake Charles, LA   Alumni,CommHlt                    Q10.354   Web    Traditions                                             M10--McNeese athletics possesses many rich               M11--Traditions are an important part of campus life     M42--McNeese traditions are important and
                                                                                                                                          traditions. We will strive to maintain and enchance      and serve to connect students, faculty, staff and        maintaining them is crucial to our success.
                                                                                                                                          current traditions, as well as add new ones when         community and should therefore be continued and
                                                                                                                                          appropriate.                                             promoted.
12/10/11     Stokes Auditorium   Community                        Q10.355   GD     Travel well with athletics; football team              M10--Over the last three decades we have                  M11--Should continue to offer pre-game tailgates in
                                                                                                                                          consistently ranked in the top 20 in attendance           conjunction with PetroCHem and away tailgates for
                                                                                                                                          within the FCS level. We'll continue to maintain this     major ahtletic events.
                                                                                                                                          status and make improvements when necessary.

10/10/2011   Lake Charles, LA    Alumni                           Q10.356   Web    Unfortunately nothing but the football team comes      M1--The fact that some participants had trouble           M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                   to mind.                                               responding could be considered a SWOT weakness.           a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                                    everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                                    from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


10/18/2011   Sulphur, LA         CommInd                          Q10.357   Web    Unidentifiable; community maybe                        M1--The fact that some participants had trouble           M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                                                                          responding could be considered a SWOT weakness.           a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                                    everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                                    from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


1/18/12      Baker Auditorium    SGA-Students                     Q10.358   GD     Unique SGA program                                     M42--McNeese SGA built on student organization
                                                                                                                                          representation is unique to the UL system and
                                                                                                                                          provides us with the largest student senate among
                                                                                                                                          our peers.
2/1/12       Kinder              Community                        Q10.359   USPS   Unknown                                                M1--The fact that some participants had trouble           M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                                                                          responding could be considered a SWOT weakness.           a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                                    everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                                    from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


12/2/11      Houston             Alumni                           Q10.36    GD     Beautiful environment                                  M45--I think we have made progress here also but
                                                                                                                                          feel we still can do so much better and we are
                                                                                                                                          constantly striving to set forth ideas for improvement
                                                                                                                                          however a systematic master plan layed out for
                                                                                                                                          future development and funding is needed.

10/11/2011   Ragley, LA          Alumni,AthSup                    Q10.360   Web    Unsure                                                 M1--The fact that some participants had trouble           M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                                                                          responding could be considered a SWOT weakness.           a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                                    everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                                    from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


1/19/12      Lafayette           Alumni                           Q10.361   GD     Very civilized                                         M1--We should highlight this advantage in our
                                                                                                                                          marketing materials.
11/3/11      Hodges Field House Athletic Staff                    Q10.362   GD     Very family friendly                                   M10--Since 2008 our FansFirst program has been in         M8--Agreed. This is a very important distinction and
                                                                                                                                          place to provide a quality entertainment source for       marketing will continue to seek ways to incorporate
                                                                                                                                          fans of all ages throughout Southwest Louisiana.          it in the appropriate advertising messages and
                                                                                                                                          Each year we will continue our efforts to improve our     marketing materials
                                                                                                                                          customer service and provide quality entertainment.


10/6/2011    Lake Charles, LA    Faculty,Alumni                   Q10.363   Web    We are a regional university.                          M1--We should highlight this advantage in our             M8--Marketing will focus on distinguishing McNeese
                                                                                                                                          marketing materials.                                      as a University with strong ties to the local culture
                                                                                                                                                                                                    and community but with a much larger reach and
                                                                                                                                                                                                    appeal
1/18/12      Baker Auditorium    SGA-Students                     Q10.364   CC     We are not a number                                    M8--Agreed. This is a very important distinction and      M33--We should highlight this in our marketing
                                                                                                                                          marketing will continue to seek ways to incorporate       materials.
                                                                                                                                          it in the appropriate advertising messages and
                                                                                                                                          marketing materials

10/13/2011   Lake Charles, LA    Faculty                          Q10.365   Web    We are not truly distinct. We have a niche just like   M1--An internal attribute that should be addressed        M8--Marketing will continue to focus on developing      M7--Public relations will coordinate with marketing
                                                                                   some other schools.                                    in our SWOT analysis.                                     a strong brand image for the University so that         to develop and deliver communication efforts
                                                                                                                                                                                                    everyone will know what distinguishes McNeese           designed to increase public awareness of McNeese
                                                                                                                                                                                                    from the rest of the universities                       as a significant community resource and show
                                                                                                                                                                                                                                                            examples of academic quality, university
                                                                                                                                                                                                                                                            advancement, programs and partnerships that
                                                                                                                                                                                                                                                            differentiate McNeese from other universities.


10/11/11     Stokes Auditorium   Gen Alumni-Donors                Q10.366   GD     We are SWLA—that’s our main distinction                M8--Agreed. This is a very important distinction and
                                                                                                                                          will be a main focus for marketing as we seek ways
                                                                                                                                          to incorporate it into marketing messages across the
                                                                                                                                          board

10/13/11     Farrar-CMC          Faculty-Staff       Farrar Bdg   Q10.367   GD     We are well known for our nursing and education        M17--We value the perception of our constituents          M14--The Burton College of Education and entities       M8--We will continue to seek ways to give more         M7--We will look for opportunities to develop
                                                                                   programs                                               and strive to maintain excellence in nursing              within the College of Science and the College of        focus to individually promoting the unique qualities   communication to reinforce the positive perception
                                                                                                                                          education.                                                Liberal Arts take much pride in the excellence of our   of the strong disciplines and programs that the        of these programs and their importance to the
                                                                                                                                                                                                    programs in education                                   University offers                                      regional economy.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                Q10.368   GD     We beat USL (ULL) at football every chance we get      M10--Yes we do! Go to hell USL!

10/11/11     Stokes Auditorium   Gen Alumni-Donors                Q10.369   GD     We have a college rodeo team                           M64--We feel the rodeo team and agricultural              M8--We will continue to seek ways to give more          M33--We agree this should be highlighted when
                                                                                                                                          department are crucial links to the community and         focus to individually promoting the unique qualities    visiting with prospective students.
                                                                                                                                          the University. We will continue to improve and           of the strong disciplines and programs that the
                                                                                                                                          direct our programs to benefit all of our constituents.   University offers

10/11/11     Stokes Auditorium   Gen Alumni-Donors                Q10.37    GD     Being a cowboy                                         M10--The cowboy represents a toughness and                M11--We are pleased that our graduates take pride
                                                                                                                                          independent spirit that exemplifies the Southwest         in their alma mater and speak highly of their
                                                                                                                                          Louisiana culture.                                        university, and we should continue to encourage
                                                                                                                                                                                                    their lasting support through appropriate
                                                                                                                                                                                                    programming, services, and communications.
10/11/11    Stokes Auditorium   Gen Alumni-Donors                    Q10.370   GD    We have a strong alumni association                   M11--We are pleased that our graduates take pride
                                                                                                                                           in their alma mater and speak highly of their
                                                                                                                                           university, and we should continue to encourage
                                                                                                                                           their lasting support through appropriate
                                                                                                                                           programming, services, and communications.

10/7/11     SFAA                Faculty-Staff          SFAA Bdg      Q10.371   GD    We have great outside support from community          M1--We should highlight this advantage in our            M4--Increase funds for, and assist, campus          M10--Thanks for your continued support.
                                                                                                                                           marketing materials.                                     development. Advertise benefits to donating. Expand
                                                                                                                                                                                                    donor growth. Merge Alumni database. Increase
                                                                                                                                                                                                    donor research and recruitment. Market via web and
                                                                                                                                                                                                    expand donation options. Market Living Oak and
                                                                                                                                                                                                    Endow an Oak options. Add Foundation Staff.


11/3/11     Hodges Field House Athletic Staff                        Q10.372   GD    We have the “we” concept and not the “I” concept      M8--Agreed. This is a very important distinction and
                                                                                                                                           marketing will continue to seek ways to incorporate
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

10/13/11    Farrar-CMC          Faculty-Staff          Farrar Bdg    Q10.373   GD    We know students by their name; faculty/student       M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                                                                     interaction                                           marketing will continue to seek ways to incorporate      materials.
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

9/23/11     Kaufman 232         Faculty                Kaufman Bdg   Q10.374   CC    We should work on this                                M8--Marketing will continue to focus on developing
                                                                                                                                           a strong brand image for the University so that
                                                                                                                                           everyone will know what distinguishes McNeese
                                                                                                                                           from the rest of the universities

9/23/11     Kaufman 232         Staff                  Kaufman Bdg   Q10.375   CC    We still rely primarily on face-to-face classes       M56--The following reasons were given by
                                                                                                                                           constituents that make McNeese distinct. "Quality
                                                                                                                                           education for students, advising, work across
                                                                                                                                           disciplines to help students, strong educational
                                                                                                                                           foundation, opportunity, access to equipment and
                                                                                                                                           labs, highly engaged students." This was the 2nd
                                                                                                                                           most frequent answer to question 10 that this unit
                                                                                                                                           encountered.

10/7/11     SFAA                Faculty-Staff          SFAA Bdg      Q10.376   GD    We’re a strong undergraduate school—focusing on       M56--The following words were used by constituents       M8--Marketing will focus on distinguishing McNeese
                                                                                     undergraduate stuff—most classes faculty taught       to describe faculty, students, and/or faculty student    as a University with strong ties to the local culture
                                                                                     (not GA-s)                                            interactions that make McNeese distinct. "attentive,     and community but with a much larger reach and
                                                                                                                                           helpful, approachable, personal, one to one with         appeal
                                                                                                                                           students, form bonds, students know professors,
                                                                                                                                           professors know students by name, helpful, easy
                                                                                                                                           access, available, very good interaction, form lasting
                                                                                                                                           bonds, form relationships, clases taught by
                                                                                                                                           professors and not TAs." This was the most frequent
                                                                                                                                           answer to question 10 that this unit encountered.



1/18/12     Baker Auditorium    SGA-Students                         Q10.377   GD    We’re not a number                                    M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                                                                                                                           marketing will continue to seek ways to incorporate      materials.
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

10/11/11    Stokes Auditorium   Gen Alumni-Donors                    Q10.378   GD    We’re on the main street                              M1--We should highlight this advantage in our
                                                                                                                                           marketing materials.
11/8/11     Sulphur Council     Community                            Q10.379   GD    Well-recognized creative writing program              M16--This is one of many good programs in CoLA.
            Chambers
12/7/2011   Lake Charles, LA    Alumni,CommInd                       Q10.38    Web   Being a small school it's possible to get to know     M59--Good. This is an important part of marketing.       M42--Many of our students come from small
                                                                                     more of your peers and not feel lost among the                                                                 towns/schools and this is an important aspect that
                                                                                     crowd--this is attractive to many students and the                                                             makes McNeese special.
                                                                                     main reason my son attended Tech and not LSU.

9/8/11      Alumni Center       Alumni Board           Alum          Q10.380   GD    Well-rounded university – academics, sports,          M59--Good. This is an idea that should be retained
                                                                                     cultural                                              by ECAT for future use.
1/19/12     Lafayette           Alumni                               Q10.381   GD    Went there to fulfill your purpose (graduate)         M1--We should highlight this advantage in our
                                                                                                                                           marketing materials.
1/18/12     Baker Auditorium    SGA-Students                         Q10.382   CC    We're a person not a number                           M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                                                                                                                           marketing will continue to seek ways to incorporate      materials.
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

10/4/11     McNeese Room        Library Bdg            Library Bdg   Q10.383   CC    Winning football program                              M10--Historically football has had success and
                                                                                                                                           efforts will continue to be made to further enhance
                                                                                                                                           the rich tradition.
9/29/11     Stokes-General      Community                            Q10.384   GD    Work across discipline lines                          M56--The following reasons were given by
                                                                                                                                           constituents that make McNeese distinct. "Quality
                                                                                                                                           education for students, advising, work across
                                                                                                                                           disciplines to help students, strong educational
                                                                                                                                           foundation, opportunity, access to equipment and
                                                                                                                                           labs, highly engaged students." This was the 2nd
                                                                                                                                           most frequent answer to question 10 that this unit
                                                                                                                                           encountered.

11/3/11     BBC 121             Facilities-Coliseum-                 Q10.385   GD    You will not be treated like a number here            M8--Agreed. This is a very important distinction and     M33--We should highlight this in our marketing
                                Bookstore                                                                                                  marketing will continue to seek ways to incorporate      materials.
                                                                                                                                           it in the appropriate advertising messages and
                                                                                                                                           marketing materials

11/1/11     Doland Field House Athletic Staff                        Q10.39    GD    Being who we are; our identity                        M59--Good. We need to build upon this with
                                                                                                                                           marketing initiatives.
9/29/11     Stokes-General      Community                            Q10.4     GD    Academic performance and graduation rates of          M10--We're proud of the work of our student
                                                                                     athletes, general student pride in student athletes   athletes.

11/3/11     BBC 121             Facilities-Coliseum-                 Q10.40    GD    Best value for the money                              M59--Good. This is an idea that should be retained
                                Bookstore                                                                                                  by ECAT for future use.

11/8/11     Sulphur Council     Community                            Q10.41    GD    Better football                                       M10--Historically football has had success and
            Chambers                                                                                                                       efforts will continue to be made to further enhance
                                                                                                                                           the rich tradition.
10/14/11    Frasch 101           Faculty-Staff       Frasch Bdg         Q10.42   GD    Blue and gold                                      M59--Important to expand our community              M10--McNeese athletics possesses many rich
                                                                                                                                          consiouslness here.                                 traditions. We will strive to maintain and enchance
                                                                                                                                                                                              current traditions, as well as add new ones when
                                                                                                                                                                                              appropriate.
11/8/2011   Lake Charles, LA     Students                               Q10.43   Web   Blue and Gold                                     M59--Important to expand our community               M10--McNeese athletics possesses many rich
                                                                                                                                         consiouslness here.                                  traditions. We will strive to maintain and enchance
                                                                                                                                                                                              current traditions, as well as add new ones when
                                                                                                                                                                                              appropriate.
9/27/2011   Covington, LA        Alumni              Diocese of Lake    Q10.44   Web   BLUE and GOLD. And that wonderful personal touch. M8--Agreed. The personal touch is a very important M10--McNeese athletics possesses many rich
                                                     Charles Catholic                                                                    distinction and marketing will continue to seek ways traditions. We will strive to maintain and enchance
                                                     Community                                                                           to incorporate it in the appropriate advertising     current traditions, as well as add new ones when
                                                                                                                                         messages and marketing materials                     appropriate.

9/23/11     Kaufman 232          Faculty             Kaufman Bdg        Q10.45   CC    Build on our past--esp. publishing successes       M7--Public relations will coordinate with marketing      M8--Agreed. This is a very important distinction and
                                                                                                                                          to develop and deliver communication efforts             marketing will continue to seek ways to incorporate
                                                                                                                                          designed to increase public awareness of McNeese         it in the appropriate advertising messages and
                                                                                                                                          as a significant community resource and show             marketing materials
                                                                                                                                          examples of academic quality, university
                                                                                                                                          advancement, programs and partnerships that
                                                                                                                                          differentiate McNeese from other universities.


12/2/11     Houston              Alumni                                 Q10.46   GD    Cajuns                                             M59--Important, but doesn't brand us as distinct
                                                                                                                                          from other universities in Cajun country, especially
                                                                                                                                          ULL
10/14/11    Frasch 101           Faculty-Staff       Frasch Bdg         Q10.47   GD    Calcasieu parish                                   M59--Good. Through our commitment to regional
                                                                                                                                          stewardship, we will continue to expand upon efforts
                                                                                                                                          in these areas.
9/20/11     BBC 121              Faculty             BBC Bdg            Q10.48   CC    Campus size--not too big or too small              M59--Good. We need to build upon this with
                                                                                                                                          marketing initiatives.
9/29/11     Stokes-General       Community                              Q10.49   GD    Can-do attitude                                    M8--Agreed. This is a very important distinction and M2--Highlight in strategic planning, mission
                                                                                                                                          marketing will seek ways to incorporate it in the    statement, and marketing information
                                                                                                                                          appropriate advertising messages and marketing
                                                                                                                                          materials

11/1/11     BBC 121              Smith Hall Bdg                         Q10.5    GD    Access to equipment and technology; labs           M8--Agreed. This is a very important distinction and     M56--The following reasons were given by
                                                                                                                                          marketing will continue to seek ways to incorporate      constituents that make McNeese distinct. "Quality
                                                                                                                                          it into marketing messages across the board              education for students, advising, work across
                                                                                                                                                                                                   disciplines to help students, strong educational
                                                                                                                                                                                                   foundation, opportunity, access to equipment and
                                                                                                                                                                                                   labs, highly engaged students." This was the 2nd
                                                                                                                                                                                                   most frequent answer to question 10 that this unit
                                                                                                                                                                                                   encountered.

9/23/11     Kaufman 232          Faculty-Staff       Kaufman Bdg        Q10.50   GD    Cannon                                             M8--Agreed. This is a very important distinction and
                                                                                                                                          marketing will continue to seek ways to incorporate
                                                                                                                                          it into marketing messages across the board

1/18/12     Baker Auditorium     SGA-Students                           Q10.51   CC    Caring                                             M8--Agreed. This is a very important distinction and     M2--Highlight in strategic planning, mission
                                                                                                                                          marketing will seek ways to incorporate it in the        statement, and marketing information
                                                                                                                                          appropriate advertising messages and marketing
                                                                                                                                          materials

10/13/11    Hardtner 303         Faculty-Staff       Hardtner Bdg       Q10.52   GD    Caring and personal                                M8--Agreed. This is a very important distinction and     M2--Highlight in strategic planning, mission
                                                                                                                                          marketing will continue to seek ways to incorporate      statement, and marketing information
                                                                                                                                          it into marketing messages across the board

10/14/11    Frasch 101           Faculty-Staff       Frasch Bdg         Q10.53   GD    Caring instructors                                 M8--Agreed. This is a very important distinction and     M8--Agreed. This is a very important distinction and
                                                                                                                                          marketing will continue to seek ways to incorporate      marketing will continue to seek ways to incorporate
                                                                                                                                          it into marketing messages across the board              it into marketing messages across the board

11/14/11    Civic Center         Bus-Civic Leaders                      Q10.54   GD    Catch redfish off the civic center wall            M8--Marketing will retain this idea for future
                                                                                                                                          reference
11/8/11     Sulphur Council      Community                              Q10.55   GD    City—Lake Charles                                  M59--Good. Through our commitment to regional
            Chambers                                                                                                                      stewardship, we will continue to expand upon efforts
                                                                                                                                          in these areas.
11/1/2011   Sulphur, Louisiana   Alumni,CommK12,D                       Q10.56   Web   Class size.                                        M2--Class size is dependent upon resources               M56--The following reasons were given by
                                 onor                                                                                                     available; strive to maintain appropriate class size for constituents that make McNeese distinct. "Quality
                                                                                                                                          optimal learning environment                             education for students, advising, work across
                                                                                                                                                                                                   disciplines to help students, strong educational
                                                                                                                                                                                                   foundation, opportunity, access to equipment and
                                                                                                                                                                                                   labs, highly engaged students." This was the 2nd
                                                                                                                                                                                                   most frequent answer to question 10 that this unit
                                                                                                                                                                                                   encountered.

10/14/11    Drew 117             Faculty-Staff       Drew Bdg           Q10.57   GD    Classes are taught by faculty not TAs              M56--The following words were used by constituents
                                                                                                                                          to describe faculty, students, and/or faculty student
                                                                                                                                          interactions that make McNeese distinct. "attentive,
                                                                                                                                          helpful, approachable, personal, one to one with
                                                                                                                                          students, form bonds, students know professors,
                                                                                                                                          professors know students by name, helpful, easy
                                                                                                                                          access, available, very good interaction, form lasting
                                                                                                                                          bonds, form relationships, clases taught by
                                                                                                                                          professors and not TAs." This was the most frequent
                                                                                                                                          answer to question 10 that this unit encountered.



11/2/11     Memorial Gym         Athletic Staff                         Q10.58   GD    Classroom size                                     M2--Class size is dependent upon resources               M56--The following reasons were given by
                                                                                                                                          available; strive to maintain appropriate class size for constituents that make McNeese distinct. "Quality
                                                                                                                                          optimal learning environment                             education for students, advising, work across
                                                                                                                                                                                                   disciplines to help students, strong educational
                                                                                                                                                                                                   foundation, opportunity, access to equipment and
                                                                                                                                                                                                   labs, highly engaged students." This was the 2nd
                                                                                                                                                                                                   most frequent answer to question 10 that this unit
                                                                                                                                                                                                   encountered.

11/8/11     La Jeunesse          Students                               Q10.59   CC    Close, almost familial, campus to administration   M8--Agreed. This is a very important distinction and
                                                                                       relations                                          marketing will seek ways to incorporate it in the
                                                                                                                                          appropriate advertising messages and marketing
                                                                                                                                          materials
9/20/11      BBC 121             Faculty-Staff       BBC Bdg           Q10.6     GD    Access to faculty                                     M56--The following words were used by constituents
                                                                                                                                             to describe faculty, students, and/or faculty student
                                                                                                                                             interactions that make McNeese distinct. "attentive,
                                                                                                                                             helpful, approachable, personal, one to one with
                                                                                                                                             students, form bonds, students know professors,
                                                                                                                                             professors know students by name, helpful, easy
                                                                                                                                             access, available, very good interaction, form lasting
                                                                                                                                             bonds, form relationships, clases taught by
                                                                                                                                             professors and not TAs." This was the most frequent
                                                                                                                                             answer to question 10 that this unit encountered.



11/8/11      La Jeunesse         Students                              Q10.60    CC    Close, everything in a small area makes it easy to get M59--Good. This is an idea that should be retained
                                                                                       from one side to another                               by ECAT for future use.
11/10/11     Alumni Center       Foundation Board                      Q10.61    GD    Collectively promote an identity                       M59--Good. We need to build upon this with
                                                                                                                                              marketing initiatives.
10/14/11     Drew 117            Faculty-Staff       Drew Bdg          Q10.62    GD    College of Engineering has more applied education M13--Maintain, improve and expand.
                                                                                       than other universities
12/10/11     Stokes Auditorium   Community                             Q10.63    GD    College program accreditation                          M2--Highlight in strategic planning, mission            M21--Program accreditation, while not making us
                                                                                                                                              statement, and marketing information                    distinct, is a fundamental requirement for having a
                                                                                                                                                                                                      successful and respected program.

12/12/11     La Jeunesse         Adm Advisory                          Q10.64    GD    Community                                             M59--Good. Through our commitment to regional
                                                                                                                                             stewardship, we will continue to expand upon efforts
                                                                                                                                             in these areas.
12/2/11      Houston             Alumni                                Q10.65    GD    Community                                             M59--Good. Through our commitment to regional
                                                                                                                                             stewardship, we will continue to expand upon efforts
                                                                                                                                             in these areas.
12/10/11     Stokes Auditorium   Community                             Q10.66    GD    Community clinic on campus                            M17--The community clinicl represents an excellent
                                                                                                                                             partnership between the University and community
                                                                                                                                             physicians.
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg       Q10.67    GD    Community Support                                     M59--Particularly helpful idea. We need to figure out
                                                                                                                                             how to use this concept in marketing

11/10/11     Alumni Center       Foundation Board                      Q10.68    GD    Concentrate on developing a brand and do that        M1--This concept of identifying our most successful       M2--Refer to external communication committee
                                                                                       without sacrificing other aspects of the university  programs should be part of our strategic vision.
                                                                                       (we can promote a discipline without sacrificing the
                                                                                       other divisions)

10/17/2011   Lake Charles, LA    Faculty                               Q10.69    Web   Cowboy Football, Banners, community connections       M10--Historically football has had success and           M49--We will continue to brand McNeese with the        M59--Particularly helpful idea. We need to figure out
                                                                                                                                             efforts will continue to be made to further enhance      Banners Series and actively promote, nurture and       how to use this concept in marketing
                                                                                                                                             the rich tradition.                                      increase in number our cooperative ventures with
                                                                                                                                                                                                      the city, parish and other non-profit organizations.

12/2/11      Houston             Alumni                                Q10.7     CC    Access to Opportunity                                 M59--Good. Through our commitment to regional
                                                                                                                                             stewardship, we will continue to expand upon efforts
                                                                                                                                             in these areas.
1/12/12      DeRidder            Alumni                                Q10.70    GD    Cowboy Mystique                                       M59--Definitely unique to Louisiana; need to build
                                                                                                                                             upon this with marketing initiatives

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg       Q10.71    GD    Cowboy Pride                                          M8--Agreed. This is a very important distinction and M10--The cowboy represents a toughness and
                                                                                                                                             will be a main focus for marketing as we seek ways   independent spirit that exemplifies the Southwest
                                                                                                                                             to incorporate it into marketing messages across the Louisiana culture.
                                                                                                                                             board

12/10/11     Stokes Auditorium   Community                             Q10.72    GD    Cowboy pride                                          M8--Agreed. This is a very important distinction and M10--The cowboy represents a toughness and
                                                                                                                                             will be a main focus for marketing as we seek ways   independent spirit that exemplifies the Southwest
                                                                                                                                             to incorporate it into marketing messages across the Louisiana culture.
                                                                                                                                             board

11/14/2011   Lake Charles, LA    Alumni,Retired                        Q10.73    Web   Cowboy, rodeo culture                                 M10--The cowboy represents a toughness and               M8--Agreed. This is a very important distinction and   M64--Rodeo has been a part of McNeese and the
                                 Staff,Commbus,Don                                                                                           independent spirit that exemplifies the Southwest        will be a main focus for marketing as we seek ways     community for many years. We continue to work
                                 or                                                                                                          Louisiana culture.                                       to incorporate it into marketing messages across the   hard to provide a quality education for the students
                                                                                                                                                                                                      board                                                  that participate in rodeo. We feel it is important to
                                                                                                                                                                                                                                                             our alumni, students and community.

10/10/11     Field House         Athletic Boosters                     Q10.74    GD    Cowboys                                               M10--The cowboy represents a toughness and               M8--Agreed. This is a very important distinction and
                                                                                                                                             independent spirit that exemplifies the Southwest        will be a main focus for marketing as we seek ways
                                                                                                                                             Louisiana culture.                                       to incorporate it into marketing messages across the
                                                                                                                                                                                                      board

10/18/2011   Sulphur, LA         Donor,Other         parent of graduate Q10.75   Web   Cowboys & logo.                                       M10--The cowboy represents a toughness and               M8--Agreed. This is a very important distinction and
                                                                                                                                             independent spirit that exemplifies the Southwest        will be a main focus for marketing as we seek ways
                                                                                                                                             Louisiana culture.                                       to incorporate it into marketing messages across the
                                                                                                                                                                                                      board

1/20/12      Lafayette, LA       Alumni                                Q10.76    Web   Cowboys in Louisiana. There are Cowboys in Texas, M59--Definitely unique to Louisiana; need to build
                                                                                       Oklahoma and Wyoming, too, so why not in          upon this with marketing initiatives
                                                                                       Louisiana, especially being so close to the Texas
                                                                                       border.
9/8/11       Alumni Center       Alumni Board        Alum              Q10.77    GD    Cowboys of the South                              M59--Definitely unique to Louisiana; need to build
                                                                                                                                         upon this with marketing initiatives

10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg        Q10.78    GD    Cowboys/girls                                         M10--The cowboy represents a toughness and
                                                                                                                                             independent spirit that exemplifies the Southwest
                                                                                                                                             Louisiana culture.
9/20/11      BBC 121             Faculty-Staff       BBC Bdg           Q10.79    GD    Culture                                               M8--Agreed. This is a very important distinction and M49--We will continue to create a series with
                                                                                                                                             will be a main focus for marketing as we seek ways   programming that augments the cultural climate for
                                                                                                                                             to incorporate it into marketing messages across the this area.
                                                                                                                                             board

12/5/11      Cameron             Community                             Q10.8     GD    Accessibility of leadership                           M8--Agreed. This is a very important distinction and
                                                                                                                                             marketing will seek ways to incorporate it in the
                                                                                                                                             appropriate advertising messages and marketing
                                                                                                                                             materials

12/10/11     Stokes Auditorium   Community                             Q10.80    GD    Culture                                               M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board
12/2/11     Houston             Alumni                             Q10.81    GD     Darryl’s                                                 M8--Marketing will retain this idea for future
                                                                                                                                             reference
11/8/11     Sulphur Council     Community                          Q10.82    GD     Debate team                                              M16--This is one of many good programs in CoLA.        M8--We will seek ways to give more focus to             M7--We will develop communication that
            Chambers                                                                                                                                                                                individually promoting the prestigious offerings of     emphasizes the national accomplishments of the
                                                                                                                                                                                                    the University                                          speech and debate team and utilizing multiple
                                                                                                                                                                                                                                                            methods to deliver the message.

1/18/12     Baker Auditorium    SGA-Students                       Q10.83    GD     Departments work together to get students through M56--The following reasons were given by
                                                                                    degree plans—good interdepartmental               constituents that make McNeese distinct. "Quality
                                                                                    interdisciplinary interaction                     education for students, advising, work across
                                                                                                                                      disciplines to help students, strong educational
                                                                                                                                      foundation, opportunity, access to equipment and
                                                                                                                                      labs, highly engaged students." This was the 2nd
                                                                                                                                      most frequent answer to question 10 that this unit
                                                                                                                                      encountered.

1/18/12     Baker Auditorium    SGA-Students                       Q10.84    CC     Diversity, but close community feel                      M6--26% of McNeese student population is               M59--Particularly helpful idea. We need to figure out
                                                                                                                                             ethnically diverse.                                    how to use this concept in marketing

10/11/11    Stokes Auditorium   Gen Alumni-Donors                  Q10.85    GD     Don’t become an “At”                                     M1--The McNeese name is important to key
                                                                                                                                             stakeholders.
1/18/12     Baker Auditorium    SGA-Students                       Q10.86    CC     Each student is treated as a student not a number        M8--Agreed. This is a very important distinction and   M2--Highlight in strategic planning, mission
                                                                                                                                             marketing will continue to seek ways to incorporate    statement, and marketing information
                                                                                                                                             it into marketing messages across the board

9/17/2011   Lake Charles, LA    Students                           Q10.87    Web    Ease of adapting to a college environment, its not       M59--Good. This is an idea that should be retained
                                                                                    hard to blend in at McNeese.                             by ECAT for future use.
11/8/11     La Jeunesse         Students                           Q10.88    GD     Easy for commuter students                               M59--Good. Through our commitment to regional
                                                                                                                                             stewardship, we will continue to expand upon efforts
                                                                                                                                             in these areas.
9/29/11     Stokes-General      Community                          Q10.89    GD     Easy involvement                                         M59--Good. This is an idea that should be retained   M42--Being a smaller college means people do have
                                                                                                                                             by ECAT for future use.                              oppurtunities to get involved.

9/23/11     Gayle Hall          Staff               Gayle Bdg      Q10.9     CC     Accessibility to the farms as part of the academic       M15--DDAS will continue to keep hands-on learning      M8--Agreed. This is a very important distinction and    M7--Developing communication to showcase the
                                                                                    experience                                               experience as part of their mission and will include   marketing will seek ways to incorporate it in the       agriculture program, the experiential learning
                                                                                                                                             using the MSU farms to their full potential and will   appropriate advertising messages and marketing          opportunities available to students, its unique
                                                                                                                                             make the surrounding communities aware of this         materials                                               partnerships and importance to the regional
                                                                                                                                             opportunity.                                                                                                   economy will be a priority.

12/2/11     Houston             Alumni                             Q10.90    GD     Education with south-Louisiana culture                   M8--Agreed. This is a very important distinction and
                                                                                                                                             will be a main focus for marketing as we seek ways
                                                                                                                                             to incorporate it into marketing messages across the
                                                                                                                                             board

9/29/11     Stokes-General      Community                          Q10.91    GD     Efficiency of operations                                 M2--Highlight in strategic planning, mission           M3--McNeese currently has one the lowest rates of
                                                                                                                                             statement, and marketing information                   tuition in the ULS System, and McNeese will continue
                                                                                                                                                                                                    to strive to keep costs as low as possible.

11/1/11     BBC 121             Smith Hall Bdg                     Q10.92    GD     Employee loyalty                                         M1--An internal attribute that should be addressed
                                                                                                                                             in our SWOT analysis.
1/9/12      Unidentified        Alumni                             Q10.93    Web    Employees who care. Friendly atmosphere.                 M8--Agreed. This is a very important distinction and
                                                                                                                                             marketing will continue to seek ways to incorporate
                                                                                                                                             it into marketing messages across the board

10/7/11     SFAA                Faculty-Staff       SFAA Bdg       Q10.94    GD     Employment stats for graduates                           M25--Employer feedback requested each semester &
                                                                                                                                             gr senior survey stats compiled six months after
                                                                                                                                             graduation for each graduating class

9/8/11      Alumni Center       Alumni Board        Alum           Q10.95    GD     Engineering                                              M13--Agree. Recruit better quality students.           M8--We will seek ways to give more focus to            M7--We will look for opportunities to develop
                                                                                                                                                                                                    individually promoting the strong disciplines that the communication to reinforce the positive perception
                                                                                                                                                                                                    University offers                                      of this program and its importance to the regional
                                                                                                                                                                                                                                                           economy.
11/10/11    Alumni Center       Foundation Board                   Q10.96    GD     Engineering                                              M13--Agree. Recruit better quality students.           M8--We will seek ways to give more focus to            M7--We will look for opportunities to develop
                                                                                                                                                                                                    individually promoting the strong disciplines that the communication to reinforce the positive perception
                                                                                                                                                                                                    University offers                                      of this program and its importance to the regional
                                                                                                                                                                                                                                                           economy.
10/13/11    Hardtner 303        Faculty-Staff       Hardtner Bdg   Q10.97    GD     Entire university is friendlier; bookstore…              M8--Agreed. This is a very important distinction and   M43--Our staff will be going through mandatory
                                                                                                                                             marketing will seek ways to incorporate it into        customer service training in July
                                                                                                                                             marketing messages across the board

9/23/11     Kaufman 232         Faculty-Staff       Kaufman Bdg    Q10.98    GD     Establish a particular niche within the ULS system to M1--This concept of identifying our most successful
                                                                                    make us stand out                                     programs should be part of our strategic vision.

11/8/11     La Jeunesse         Students                           Q10.99    GD     Everything is simplified here                            M8--Agreed. This is a very important distinction and
                                                                                                                                             marketing will seek ways to incorporate it into
                                                                                                                                             marketing messages across the board

1/9/12      Unidentified        Alumni                             Q11.1     Web    What's going on at McNeese in all areas. Publicity.      M7--It will be a priority to improve the               M8--Marketing will continue to seek opportunities to
                                                                                                                                             communication flow to external audiences through       enhance advertising frequency, reach and target
                                                                                                                                             traditional methods as well as coordinated efforts     areas and increase the number of messages
                                                                                                                                             with marketing, the Alumni Association and             advertised
                                                                                                                                             University Advancement.

2/1/12      Kinder              Community           Alumni         Q11.10    USPS   Activities that would benefit the academics of the       M11--The Alumni Office has identified over 130      M61--This is a great idea which should be explored
                                                                                    school, like alumni mentoring program. Use alumni        alumni who are interested in serving as mentors and more when funds exist to support such a program.
                                                                                    that are leaders in their fields to mentor students to   will work with campus departments in developing a
                                                                                    help them reach their goals.                             mentorship and alumni guest speaker program.

10/7/11     Kirkman 107         Faculty             Kirkman Bdg    Q11.100   CC     Developing and teaching online courses                   M22--I have worked daily in training both the          M56--More online courses are being offered.
                                                                                                                                             business faculty, additonal faculty (46 throughout
                                                                                                                                             the past year) and training all of the faculty in
                                                                                                                                             beginning Moodle
10/14/11    Frasch 101          Faculty-Staff       Frasch Bdg     Q11.101   GD     Distinguished speakers on campus; lecture series         M4--Assist campus development. Advertise benefits      M49--We will continue to present well-known artists M56--Lecture series. Good idea. Resource needed.
                                                                                                                                             to donating. Expand donor growth. Merge Alumni         and scholars as much as budget constraints allow.
                                                                                                                                             database. Increase donor research and recruitment.
                                                                                                                                             Market via web and expand donation options.
                                                                                                                                             Market Living Oak and Endow an Oak options. Add
                                                                                                                                             Foundation Staff.
11/8/11      La Jeunesse         Students                          Q11.102   GD     Doing more with community, eg. Big Brothers-Big         M5--Engagement with community organizations is an
                                                                                    Sisters                                                 integral part of student life at McNeese that should
                                                                                                                                            be continually developed, and many student
                                                                                                                                            organizations and academic programs strongly urge
                                                                                                                                            or require such activities as a condition of
                                                                                                                                            membership in a group or major or enrollment in a
                                                                                                                                            course.

12/10/11     Stokes Auditorium   Community                         Q11.103   GD     Donors to see how their money is expended;              M4--Work closely with the Foundation in the
                                                                                    scholarship brunch                                      purchase of property contiguous to the campus as
                                                                                                                                            funds are available. Sell the property to the state
                                                                                                                                            (MSU). Work with MSU on leasing property until the
                                                                                                                                            state can purchase. Hold property in Foundation, if
                                                                                                                                            required by property donor and Obtain more email
                                                                                                                                            addresses to reach donors electronically and market
                                                                                                                                            Foundation with University news and events.


11/8/11      Sulphur Council     Community                         Q11.104   CC     Drama school                                            M16--CoLA welcomes any financial support for its
             Chambers                                                                                                                       programs.
10/13/2011   Lake Charles, LA    Faculty                           Q11.105   Web    Earnestly working toward improving academic             M2--Maintain current information to communicate          M56--Curriculum development.
                                                                                    quality.                                                academic excellence and positive learning
                                                                                                                                            environment; McNeese is a teaching university

11/8/11      La Jeunesse         Students                          Q11.106   CC     Easier availability of money that students could        M36--Higher One card and award financial aid asap        M5--This item is difficult to understand but may have M43--PTA is offered in our bookstore; not all
                                                                                    suggest                                                                                                          relationships with on-campus ATM services or          bookstores offer a charge plan to students.
                                                                                                                                                                                                     financial aid and scholarship concerns.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.107   GD     Educational workshops and seminars relevant to the M54--The Institute for Industry - Education
                                                                                    community (e.g. industrial community)              Collaboration (IIEC) has hosted 48 seminars since its
                                                                                                                                       inception in 2010. Many of these seminar topics
                                                                                                                                       were suggested by local industry in an annual survey
                                                                                                                                       distributed to area plant employees. Other topics
                                                                                                                                       were directly requested by local plants & businesses.


11/3/11      Hodges Field House Athletic Staff                     Q11.108   GD     Employee appreciation such as dinner at the             M9--We are currently pursuing different avenues to
                                                                                    President’s house                                       recognize our employees for their dedicated work.

12/12/11     La Jeunesse         Adm Advisory                      Q11.109   GD     Employee recognition of years of service; for a job     M1--This is a good idea--not for the strategic plan,
                                                                                    well done                                               but an idea to become part of the culture.

9/8/11       Alumni Center       Alumni Board        Alum          Q11.11    GD     Activity involving personal interaction with students M11--The Alumni Office has identified over 130      M42--We work with Alumni affairs to expose our
                                                                                                                                          alumni who are interested in serving as mentors and students to alums.
                                                                                                                                          will work with campus departments in developing a
                                                                                                                                          mentorship and alumni guest speaker program.

11/8/11      Sulphur Council     Community                         Q11.110   GD     Encourage alumni to get involved in student             M11--Good idea. We should increase our Alumni
             Chambers                                                               recruitment                                             Roundups in outlying parishes which include student
                                                                                                                                            recruits, alumni, and university personnel; alumni
                                                                                                                                            chapters will continue to actively recruit students in
                                                                                                                                            their areas; and alumni presentations and
                                                                                                                                            communications should encourage graduates to help
                                                                                                                                            recruit students for McNeese.


11/8/11      Sulphur Council     Community                         Q11.111   GD     Encourage faculty to get involved in student            M33--We will continue sharing the recruiting
             Chambers                                                               recruitment                                             calendar with deans encouraging faculty to attend
                                                                                                                                            college fairs with recruiters.

11/8/11      Sulphur Council     Community                         Q11.112   GD     Encourage those in the community who have real-         M9--Through various campus events, Administrators,
             Chambers                                                               life experience to get involved in teaching or in the   Faculty, Staff and Students build collaborative
                                                                                    classroom                                               relationships with individuals in the community.
                                                                                                                                            Through these networking opportunities, we will
                                                                                                                                            encourage participation with campus intitatives and
                                                                                                                                            courses.

10/11/11     Stokes Auditorium   Gen Alumni-Donors Alumni          Q11.113   CC     Enhance partnerships with local commerce and            M59--Through our commitment to regional
                                                                                    industry                                                stewardship, we should continue and enhance
                                                                                                                                            efforts in these areas
10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q11.114   CC     Environmental stewardship in an interdisciplinary       M56--Recycling.
                                                                                    collaboration
11/14/11     Civic Center        Bus-Civic Leaders                 Q11.115   GD     Establishing downtown campus or presence                M1--This idea is worthy of consideration as part of      M2--Item for consideration in accordance with
                                                                                                                                            the university's strategic vision.                       available resources and student demand

1/12/12      DeRidder            Community                         Q11.116   CC     Establishing study abroad programs                      M2--Item for consideration in accordance with
                                                                                                                                            available resources and student demand

10/10/11     Field House         Athletic Boosters                 Q11.117   USPS   Expand Banners to year-round and develop a wider M49--We will continue to create a series that appeals
                                                                                    variety of activities to appeal to all socio-economic to all socio-economic levels through active
                                                                                    segments of our community                             participation with our very diverse committee. There
                                                                                                                                          has been much discussion about expanding Banners
                                                                                                                                          to a year-round and we have good reasons for
                                                                                                                                          keeping it to spring. However, we have other
                                                                                                                                          Banners related activities that take place in the fall
                                                                                                                                          and we will continue to do this as budget and staff
                                                                                                                                          constraints allow.

11/8/11      Parra Ballroom      EMSS                Staff         Q11.118   CC     Expand Honors College and other programs and            M56--Curriculum development.
                                                                                    activities that promote student learning, rigorous
                                                                                    academics, and student success

10/10/11     Field House         Athletic Boosters                 Q11.119   GD     Expand the Banners Series to a year-long series of      M49--There has been much discussion about
                                                                                    events                                                  expanding Banners to a year-round and we have
                                                                                                                                            good reasons for keeping it to spring. However, we
                                                                                                                                            have other Banners related activities that take place
                                                                                                                                            in the fall and we will continue to do this as budget
                                                                                                                                            and staff allow.
11/1/2011    Lake Charles, LA    Staff                  Athletics     Q11.12    Web    Add a few PHD programs. Better alumni interaction. M2--The Board of Regents Master Plan does not call M11--We have appointed a Community Outreach
                                                                                                                                          for doctorate programs at regional universities; send committee to develop programs that will help to
                                                                                                                                          to Alumni Association                                 connect with alumni in the surrounding five parishes,
                                                                                                                                                                                                so that we can better assist with recruiting and with
                                                                                                                                                                                                encouraging our alumni to support McNeese with
                                                                                                                                                                                                their time, talents, and resources.


11/1/11      Doland Field House Athletic Staff                        Q11.120   GD     Facility master plan                                    M2--Develop facility master plan in accordance with
                                                                                                                                               capital outlay and long range goals

9/20/11      BBC 121             Faculty-Staff          BBC Bdg       Q11.121   GD     Faculty development                                     M2--A faculty professional development group is
                                                                                                                                               established to create a faculty development program

9/20/11      BBC 121             Faculty-Staff          BBC Bdg       Q11.122   GD     Faculty development                                     M2--A faculty professional development group is
                                                                                                                                               established to create a faculty development program

9/23/11      Gayle Hall          Faculty-Staff          Gayle Bdg     Q11.123   GD     Faculty dining hall to eat with peers; once a month     M56--Faculty get- together events.                         M45--This something could be developed and             M28--The la Juenesse room could be configured for a
                                                                                       event                                                                                                              modifications made to existing facilities once a place once a month place for faculty to have a monthly
                                                                                                                                                                                                          on campus could be identified as being used for this lunch. Good idea.
                                                                                                                                                                                                          purpose in lieu of some other purpose it is currently
                                                                                                                                                                                                          being used for; perhaps the old Dry Cleaners on Ryan
                                                                                                                                                                                                          Street could be studied for this purpose.


9/23/11      Gayle Hall          Faculty-Staff          Gayle Bdg     Q11.124   GD     Faculty get togethers--need more socials with           M56--Faculty get- together events.
                                                                                       colleagues
10/13/11     Farrar-CMC          Faculty-Staff          Farrar Bdg    Q11.125   GD     Faculty intramurals                                     M14--The recent hiring of a wellness coordinator
                                                                                                                                               and the movement of the administration of the Rec
                                                                                                                                               Center under the direction of the Department Head
                                                                                                                                               for Health and Human Performance will provide
                                                                                                                                               many more opportunities in this area.


11/1/2011    Lake Charles, LA    Faculty                              Q11.126   Web    Faculty retreats/appreciation events that are morale- M1--This is a good idea--not for the strategic plan,
                                                                                       building and less about budget woes. People need but an idea to become part of the culture.
                                                                                       to be inspired.
9/23/11      Gayle Hall          Faculty-Staff          Gayle Bdg     Q11.127   GD     Faculty tailgate party on Fridays                     M9--We are currently pursuing different avenues to
                                                                                                                                             recognize our employees for their dedicated work.

11/10/11     Alumni Center       Foundation Board                     Q11.128   GD     Faculty-staff homecoming court                          M5--This is a unique idea that may merit
                                                                                                                                               consideration by Alumni, Foundation and related
                                                                                                                                               administrative units.
9/29/11      Stokes-General      Community                            Q11.129   GD     Faculty-staff-student recognition programs              M2--Ask Academic Advisory Council to recommend             M3--Additional employee recognition to the extent      M4--Increase funds for, and assist, campus
                                                                                                                                               programs                                                   the law allows should be discussed.                    development. Advertise benefits to donating. Expand
                                                                                                                                                                                                                                                                 donor growth. Merge Alumni database. Increase
                                                                                                                                                                                                                                                                 donor research and recruitment. Market via web and
                                                                                                                                                                                                                                                                 expand donation options. Market Living Oak and
                                                                                                                                                                                                                                                                 Endow an Oak options. Add Foundation Staff.


9/8/11       Alumni Center       Alumni Board           Alum          Q11.13    GD     Advertise activities that are available                 M7--It will be a priority to improve communication         M8--Marketing will continue to seek opportunities to
                                                                                                                                               about University events and activities using               enhance advertising frequency, reach and target
                                                                                                                                               traditional methods as well as coordinated efforts         areas and increase the number of messages
                                                                                                                                               with marketing, the Alumni Association and                 advertised
                                                                                                                                               University Advancement.

10/13/11     Farrar-CMC          Faculty-Staff          Farrar Bdg    Q11.130   GD     Faculty-student interactions; community-university      M2--continue development of internships, SEED
                                                                                       interactions or service projects                        Center programs, and undergraduate scholar
                                                                                                                                               program and service learning
9/23/11      Kaufman 232         Faculty-Staff          Kaufman Bdg   Q11.131   GD     Fall cultural series--a balance to Banners              M49--There has been much discussion about
                                                                                                                                               expanding Banners to a year-round and we have
                                                                                                                                               good reasons for keeping it to spring. However, we
                                                                                                                                               have other Banners related activities that take place
                                                                                                                                               in the fall and we will continue to do this as budget
                                                                                                                                               and staff allow.

11/10/11     Alumni Center       Foundation Board                     Q11.132   GD     Family day where all employees get together with        M9--We are currently pursuing different avenues to
                                                                                       kids, etc.,                                             recognize our employees for their dedicated work.

11/3/11      BBC 121             Facilities-Coliseum-                 Q11.133   GD     Family event                                            M9--We are currently pursuing different avenues to
                                 Bookstore                                                                                                     recognize our employees for their dedicated work.

9/23/11      Kaufman 232         Faculty-Staff          Kaufman Bdg   Q11.134   GD     Field study series; allow professor to design a field   M56--Innovative Teaching
                                                                                       study offering; cover transportation and insurance

2/1/12       Kinder              Community              Alumni        Q11.135   USPS   Finding a way to "enclose" the campus using Ryan,       M45--Over the past 5-7 years the University has done
                                                                                       McNeese St., Common St. and Sale Rd, so tha tone        just that in trying to better identify the primary
                                                                                       has the sense that he is on campus, not simply          corners of the main campus but agrees that more
                                                                                       passing by it. By this I do not mean cutt off traffic   can be done at the main street entrances like at the
                                                                                       flow on these streets--that would be incredulous--      east and west ends of Beauregard Drive and possible
                                                                                       but perhaps have "gates" or arches to define the        others. Other ideas have included a decorative
                                                                                       area. MSU needs to "own" that area of town.             fencing lighting around the entire perimeter of teh
                                                                                                                                               main campus.


10/11/2011   Ragley, LA          Alumni,AthSup                        Q11.136   Web    Football                                                M10--Historically football has had success and
                                                                                                                                               efforts will continue to be made to further enhance
                                                                                                                                               the rich tradition.
1/19/12      Lafayette           Alumni                               Q11.137   GD     Football program (FBS)                                  M10--In the mid 1980's McNeese athletics made the
                                                                                                                                               strategic decision to move from Division I-A (FBS) to
                                                                                                                                               Division I-AA (FCS) in order to remain nationally
                                                                                                                                               competitive. This decision has been one of the main
                                                                                                                                               reasons we have maintained our competitive
                                                                                                                                               greatness and fan support. It is our belief that this is
                                                                                                                                               the level in which we belong.


12/2/11      Houston             Alumni                               Q11.138   GD     Former alumni visiting with students                    M11--The Alumni Office has identified over 130
                                                                                                                                               alumni who are interested in serving as mentors and
                                                                                                                                               will work with campus departments in developing a
                                                                                                                                               mentorship and alumni guest speaker program.
10/14/11     Frasch 101         Faculty-Staff       Frasch Bdg     Q11.139   GD    Free beer on Friday                                   M28--We have talked about selling beer and wine in
                                                                                                                                         the New Ranch as a means on increasing sales and
                                                                                                                                         corresponding rebates paid back to the University.

10/13/11     Hardtner 303       Faculty-Staff       Hardtner Bdg   Q11.14    GD    All colleges should represent themselves eagerly at   M33--We will share information about recruiting            M56--Good idea. We believe it is being done.
                                                                                   recruiting events                                     events with colleges in a timely manner giving them
                                                                                                                                         ample time to arrange for a representative.

1/18/12      Baker Auditorium   SGA-Students                       Q11.140   GD    Free brunch                                           M42--Hosting events around meals has become an
                                                                                                                                         important planning piece in order to work with busy
                                                                                                                                         schedules.
1/18/12      Baker Auditorium   SGA-Students                       Q11.141   CC    Free food                                             M42--Hosting events around meals has become an
                                                                                                                                         important planning piece in order to work with busy
                                                                                                                                         schedules.
1/18/12      Baker Auditorium   SGA-Students                       Q11.142   CC    Free food                                             M2--State funds may not be allocated for gifts

12/2/11      Houston            Alumni                             Q11.143   GD    Freshman orientation with alumni “Fish camp”          M42--Cowboy Camp is in its fifth year and we have a M11--Continue the Alumni Association's support
                                                                                                                                         direct part of the program that involves alumni with and sponsorship of the annual Cowboy Camp which
                                                                                                                                         the new students.                                    introduces entering freshmen to the McNeese
                                                                                                                                                                                              campus, history, and traditions.

10/7/11      SFAA               Faculty-Staff       SFAA Bdg       Q11.144   GD    Funding for recruiting visits                         M3--McNeese will continue to strive to provide             M30--Funding for recruiting is crucial.
                                                                                                                                         funding for recruiting students.
10/4/11      Jennings           Community                          Q11.145   GD    Funding-Support for foreign students                  M30--To maintain diversity of student body, focus          M4--Increase the number of endowed Academic and
                                                                                                                                         (and funding) should be given to advertising for           Athletic Scholarships. Suggest the Foundation
                                                                                                                                         recruitment of international students and                  continue the “15 gets 20” match ($5,000 match for
                                                                                                                                         vision/goals/objectives for Intl Student Affairs should    $15,000 contributed). Suggest additional staff in the
                                                                                                                                         be more developed and refined with regard to               Advancement office.
                                                                                                                                         recruiting and collaboration with student life staff.




12/5/11      Cameron            Community                          Q11.146   GD    Fundraising for scholarships                          M4--Increase the number of endowed Academic and
                                                                                                                                         Athletic Scholarships. Suggest the Foundation
                                                                                                                                         continue the “15 gets 20” match ($5,000 match for
                                                                                                                                         $15,000 contributed). Suggest additional staff in the
                                                                                                                                         Advancement office.

1/12/12      DeRidder           Community           Faculty        Q11.147   CC    Get Banners to bring one program to communities       M49--We are doing this through our K-12 outreach.
                                                                                   outside Lake Charles                                  We have not been able to bring actual performances
                                                                                                                                         outside our traditional venues because of time,
                                                                                                                                         financial and staff restraints.

10/10/11     Field House        Athletic Boosters                  Q11.148   GD    Get more people involved to add to those already      M59--Good idea. We as a committee will retain this
                                                                                   involved                                              idea for future reference
11/10/11     Alumni Center      Foundation Board                   Q11.149   GD    Get the buildings to look alike so the campus looks   M45--Several years ago when there was a little extra
                                                                                   like a campus                                         funds the University made several successful
                                                                                                                                         attempts to make minor modifications particularly to
                                                                                                                                         some of the bricks on the buildings to bring a little
                                                                                                                                         bit more consistency to the look of the buildings and
                                                                                                                                         the majority of the building have the blonde colored
                                                                                                                                         bricks. With budgets being what they are it is difficult
                                                                                                                                         to perform too many cosmetic changes to buildings
                                                                                                                                         when there is so much deferred maintenance.



10/21/2011   Lake Charles, LA   Commbus,AthSup      Parent         Q11.15    Web   Allowing high school swim teams access to indoor      M14--With the Rec Center being more closely aligned
                                                                                   pool for practice or swim meets. Hosting High         with the Burton College of Education, we will be
                                                                                   School swim meets would bring new interest from       looking at ways to increase the number of programs
                                                                                   area high schoolers                                   and access to all of the facilities available in the
                                                                                                                                         center

10/10/11     Field House        Athletic Boosters                  Q11.150   GD    Gigantic blue and gold horseshoe prints coming        M5--This is a great idea that may need to be referred                                                               Should be
                                                                                   down all the streets coming to campus                 to the University's Governmental Affairs committee                                                                  addressed by
                                                                                                                                         for consideration and possible development with                                                                     Alumni and
                                                                                                                                         local, parish, and state government concerns.                                                                       Facilities


12/2/11      Houston            Alumni                             Q11.151   GD    Giving students a chance who might otherwise not      M30--Minimum admission standards are set by the
                                                                                   have access                                           Board of Regents, and the institution is limited on
                                                                                                                                         the number of students that can be admitted by
                                                                                                                                         exception.

11/1/11      BBC 121            Smith Hall Bdg                     Q11.152   GD    Go viral!                                             M52--Viral is not ADA compliant. We are in the          M8--This has been a goal in the marketing office for a
                                                                                                                                         process of developing a more thorough response to while and we will continue to work toward this great
                                                                                                                                         this idea.                                              accomplishment!
9/20/11      BBC 121            Faculty-Staff       BBC Bdg        Q11.153   GD    Going green                                           M45--Becoming "green" is very broad in terms and
                                                                                                                                         can touch so many areas but some of the things the
                                                                                                                                         University has done over the years are recycle white
                                                                                                                                         paper, install energy efficient lighting and windows in
                                                                                                                                         new and renovated construction, purchase
                                                                                                                                         numerous recycled products and the use of
                                                                                                                                         environmentally friendly cleaning chemicals under a
                                                                                                                                         new custodial contract. Funding for additional efforts
                                                                                                                                         would have to be discussed.


10/7/11      SFAA               Faculty-Staff       SFAA Bdg       Q11.154   GD    Good sound system in every lab-room                   M45--Needs to be reviewed as not all physical lab         M51--Agreed. One option is to have colleges work
                                                                                                                                         sizes justify a sound system unless it is possibly a part with TASC to achieve this goal.
                                                                                                                                         of a requirement for a combination audio visual
                                                                                                                                         system and is needed to address a particular ADA
                                                                                                                                         issue.

10/7/11      SFAA               Faculty-Staff       SFAA Bdg       Q11.155   GD    Graphics studio that would take in pro-bono work      M16--This seems like an idea that could be handled
                                                                                   from the community (charge to cover costs of          via student interns.
                                                                                   production plus 10%)
1/18/12      Baker Auditorium   SGA-Students                       Q11.156   CC    Groovin' on the cattle grounds like at LSU--huge      M42--We have moved away from hosting one large             M9--This type of event has been discussed and
                                                                                   concert on campus                                     expensive event to hosting hundreds of smaller             considered, currently we do not have the finanical
                                                                                                                                         events throughout the year.                                resources or facility resources to coordinate an event
                                                                                                                                                                                                    of this nature.
11/1/11      Doland Field House Athletic Staff                     Q11.157   GD    Hands-on learning experience                            M2--Highlight in strategic planning, mission
                                                                                                                                           statement, and marketing information

10/10/2011   Lake Charles, LA    Alumni                            Q11.158   Web   Have live music concert events featuring traveling or   M42--We try to have alums come back whenever
                                                                                   touring music acts or local bands that have former      possible to play (Keith Franks for example) and have
                                                                                   students. KMSU radio would be a huge boon to the        quit a bit of live music on campus. An internet radio
                                                                                   community with specialized programming for all          service might be a cost effective way to have a
                                                                                   listeners.                                              McNeese radio station.

9/20/11      BBC 121             Faculty-Staff       BBC Bdg       Q11.159   GD    Having international program - trips abroad to study M2--Item for review and consideration such as
                                                                                                                                        student demand and resource requirements

12/2/11      Houston             Alumni                            Q11.16    GD    Alumni as guest speakers                                M11--The Alumni Office has identified over 130
                                                                                                                                           alumni who are interested in serving as mentors and
                                                                                                                                           will work with campus departments in developing a
                                                                                                                                           mentorship and alumni guest speaker program.

11/10/11     Alumni Center       Foundation Board                  Q11.160   GD    Having other scholars visit campus                      M2--Item for review and consideration such as
                                                                                                                                           student demand and resource requirements

11/1/11      BBC 121             Smith Hall Bdg                    Q11.161   GD    Having time to get excited about something              M1--This is a good idea--not for the strategic plan,
                                                                                                                                           but an idea to become part of the culture.

10/14/11     Drew 117            Faculty             Drew Bdg      Q11.162   CC    Help students outside of class                          M56--Annual Performance Review: make a list of
                                                                                                                                           volunteers and tie to APR instrument.

12/2/11      Houston             Alumni                            Q11.163   GD    Honoring Greater Houston alumni                         M11--Will continue to recognize the Houston
                                                                                                                                           Chapter in alumni newsletter, e-newsletter, website,
                                                                                                                                           and board polo shirts and retiring chapter president
                                                                                                                                           plaques.

12/2/11      Houston             Alumni                            Q11.164   GD    Honoring McNeese alumni at halftime of football         M11--Will work with Athletic Department to see if
                                                                                   game                                                    this could be done during the Homecoming game.

12/2/11      Houston             Alumni                            Q11.165   GD    Horse steak night                                       M28--This suggestion would likely need to be            M5--Refer to Alumni Affairs
                                                                                                                                           developed in conjunction with the ag sciences
                                                                                                                                           department in order to determine if equine meat
                                                                                                                                           processing is feasible at CAMP.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.166   GD    Host a hacker space                                     M51--Good idea for students interested in
                                                                                                                                           computers, technology, science, etc. Perhaps
                                                                                                                                           Computer Science department can accommodate.

11/14/11     Civic Center        Bus-Civic Leaders   Student       Q11.167   CC    Host events like Rouge et Blanc on the quad             M49--We have done and will continue to do
                                                                                                                                           programming (i.e.. Drum circle) on the quad. Rouge
                                                                                                                                           et Blanc, however, is too large to fit and involves too
                                                                                                                                           much alcohol.
10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q11.168   CC    Hosting events, festivals                               M49--We will continue to host events. We often          M9--McNeese will continue to coordinate with
                                                                                                                                           support festivals but are not the sole organizer.       internal and external constituients to provide events
                                                                                                                                                                                                   for students, employees, and the community.

9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg   Q11.169   GD    Hosting undergrad-graduate conferences here in          M45--Specific information on the needs for such       M56--It is being done.
                                                                                   facilities that are appropriate                         events should be relayed to the Deans and Senior
                                                                                                                                           staff to be considered as part of a long range master
                                                                                                                                           plan for future development and inclusion in the 5
                                                                                                                                           Year Capital Outlay Plan.

12/2/11      Houston             Alumni                            Q11.17    GD    Alumni career day                                       M11--The Alumni Office has identified over 130
                                                                                                                                           alumni who are interested in serving as mentors and
                                                                                                                                           will work with campus departments in developing a
                                                                                                                                           mentorship and alumni guest speaker program.

10/31/2011   Lake Charles, LA    Staff, Alumni                     Q11.170   Web   I already give what I think is 200 percent of my time M1--An internal attribute that should be addressed
                                                                                   and energy to McNeese! I work a great deal of time in our SWOT analysis.
                                                                                   on the weekends and extra time after work that I do
                                                                                   not even count-because it really doesn't matter. I
                                                                                   really have given my heart and soul to my
                                                                                   department and what I feel is giving back to
                                                                                   McNeese. I suppose that if I could have someone to
                                                                                   help out, that would mean that I could think of even
                                                                                   more to do with my department!


10/16/2011   Lake Charles, LA    Alumni                            Q11.171   Web   I am not a joining of clubs, yet, if McNeese sent out M11--If you would like to share your mailing address
                                                                                   a message to Alumni that they were needed I would and e-mail address with the Alumni Office you will
                                                                                   be there.                                             receive information throughout the year on the
                                                                                                                                         many different opportunities that alumni have to
                                                                                                                                         support the university.

11/8/2011    Lake Charles, LA    Students                          Q11.172   Web   I think McNeese is already doing that with many          M42--Improving student life and campus involvment
                                                                                   activities that people can get involved in.              has been a primary focus of the Dean of Student
                                                                                                                                            Services.
11/8/11      Sulphur Council     Community                         Q11.173   GD    Idea of moving to the next level (away from Regional M1--This idea is worthy of consideration as part of
             Chambers                                                              into a state university)                                 the university's strategic vision.
11/16/2011   Lake Charles, LA    CommInd                           Q11.174   Web   Identify one of the nation' most troublesome             M56--Field specific ideas should be developed and M23--Promote and support the niche we are
                                                                                   problems and launch a program to research, identify investigated.                                          establishing at the SEED Center with Innovation
                                                                                   solutions and develop an implementation strategy:                                                          Engineering and other related services
                                                                                   e.g. literacy, issues related to the elderly, children &
                                                                                   family , autism , substance abuse...feeding the
                                                                                   nation (agriculture). We have a rich heritage here in
                                                                                   sugar cane, rice, cattle, not to mention seafood.
                                                                                   Any of these are worthy of a research program at
                                                                                   McNeese to get our young adults involved in testing
                                                                                   and preparing solutions for the problems facing
                                                                                   their future.



1/3/2012     Lake Charles, LA    Faculty                           Q11.175   Web   If everyone was pulling their weight. It is hard to    M56--We reward our faculty and staff according to
                                                                                   work and work and then see others who are barely rigorous guidelines on annual performance reviews.
                                                                                   lifting their pinky fingers and getting the exact same
                                                                                   pay, tenure and promotion.
10/7/11     Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.176   CC     Implementation of tutoring center with ongoing         M2--Item for review and consideration such as
                                                                                   tutor training and support                             student demand and resource requirements

9/23/11     Kaufman 232         Staff               Kaufman Bdg   Q11.177   CC     Improving pride in campus                              M8--Marketing will continue to focus on campus            M10--McNeese athletics possesses many rich              M42--McNeese traditions are important and                M11--Should be seen as an on-going program and
                                                                                                                                          pride initiatives                                         traditions. We will strive to maintain and enchance     maintaining them is crucial to our success.              include various campus representatives from
                                                                                                                                                                                                    current traditions, as well as add new ones when                                                                 different areas of the campus.
                                                                                                                                                                                                    appropriate.
10/6/2011   Lake Charles, LA    Faculty,Alumni                    Q11.178   Web    In resurrecting the observatory for the university     M15--The Physics Department is interested in
                                                                                   and community.                                         bringing back the observatory if funds for rebuilding
                                                                                                                                          become available.
2/1/12      Kinder              Community                         Q11.179   USPS   Increas the agricultural department activities         M15--DDAS will continue to keep hands-on learning
                                                                                                                                          experience as part of their mission and will include
                                                                                                                                          using the MSU farms to their full potential and will
                                                                                                                                          make the surrounding communities aware of this
                                                                                                                                          opportunity.

12/2/11     Houston             Alumni                            Q11.18    GD     Alumni crawfish boil in LC on a Saturday (to           M11--Good idea. However, the annual crawfish boil
                                                                                   encourage out of state)                                was moved to the last Sunday in April, which
                                                                                                                                          dramatically improved local attendance. This year
                                                                                                                                          we had three families from Houston attend and
                                                                                                                                          several from Lafayette, and other outlying areas.

1/12/12     DeRidder            Alumni                            Q11.180   GD     Initiate a bull-testing program                        M15--DDAS is currently considering implementing
                                                                                                                                          this program.
10/11/11    Stokes Auditorium   Gen Alumni-Donors                 Q11.181   GD     Innovation curriculum                                  M12--Innovative curriculum is imporant to keep up         M13--Starting an Innovation Engineering program is      M14--Two faculty members in the BCOE have                M15--Faculty constantly look for new and better   M16--More CoLA faculty are being recruited to    M17--The College of Nursing supports innovative   M18--Faculty constantly look for new and better
                                                                                                                                          with changing job market                                  a major commitment by McNeese. We are currently         received training in and one has already been            ways to engage students.                          participate in the INOV curriculum.              teaching through the Annual Performance           ways to engage students in the learning process.
                                                                                                                                                                                                    working towards recognizing some IE courses as          delivering courses to McNeese students in this                                                                                                              Evaluation.
                                                                                                                                                                                                    general education courses. The Student Innovation       exciting new program.
                                                                                                                                                                                                    Center within the under construction SEED Center
                                                                                                                                                                                                    building will help in program promotion inside and
                                                                                                                                                                                                    outside McNeese.


10/14/11    Drew 117            Faculty-Staff       Drew Bdg      Q11.182   GD     Innovation engineering                                 M12--Innovative curriculum is imporant to keep up         M13--Starting an Innovation Engineering program is      M14--Two faculty members in the BCOE have                M15--Several new courses are in development.      M16--More CoLA faculty are being recruited to    M17--The College of Nursing values the use of     M18--Several new courses are in development.
                                                                                                                                          with changing job market                                  a major commitment by McNeese. We are currently         received training in and one has already been                                                              participate in the INOV curriculum.              creative change that supports positive student
                                                                                                                                                                                                    working towards recognizing some IE courses as          delivering courses to McNeese students in this                                                                                                              outcomes.
                                                                                                                                                                                                    general education courses. The Student Innovation       exciting new program.
                                                                                                                                                                                                    Center within the under construction SEED Center
                                                                                                                                                                                                    building will help in program promotion inside and
                                                                                                                                                                                                    outside McNeese.


10/14/11    Drew 117            Faculty-Staff       Drew Bdg      Q11.183   GD     Innovative ways of teaching                            M12--Innovative curriculum is imporant to keep up         M13--A professional development program for             M14--We continue to look for ways to keep our            M15--Faculty constantly look for new and better   M16--Conduct a faculty workshop on this topic.   M17--The College of Nursing supports innovative   M18--Faculty constantly look for new and better
                                                                                                                                          with changing job market                                  faculty will help.                                      education programs relevant and up-to-date               ways to engage students.                                                                           teaching through the Annual Performance           ways to engage students in the learning process.
                                                                                                                                                                                                                                                                                                                                                                                                                        Evaluation.
10/13/11    Farrar-CMC          Faculty-Staff       Farrar Bdg    Q11.184   CC     Integrate civility into campus life                    M1--This is a good idea--not for the strategic plan,      M2--Item for review and consideration such as
                                                                                                                                          but an idea to become part of the culture.                student demand and resource requirements

10/11/11    Stokes Auditorium   Gen Alumni-Donors                 Q11.185   GD     Interactivity with industry and business (students     M35--We should continue internships and                   M25--All lake area industries & businesses are
                                                                                   with industry and professions)                         community speaker events with opportunities for           currently invited to bi-annual career fairs; increase
                                                                                                                                          student and business/industry attendance.                 collaboration with local employers

10/11/11    Stokes Auditorium   Gen Alumni-Donors                 Q11.186   GD     Interdisciplinary cooperation (drama to produce        M56--Interdisciplinary approach/cooperation.
                                                                                   videos; Psychology to produce curriculum)

9/23/11     Kaufman 232         Faculty-Staff       Kaufman Bdg   Q11.187   CC     International film festival and multicultural activities M49--We are a sponsor of Calcasieu Cinema               M6--The Office of Equal Opportunity is a partner of     M30--International Student Affairs would support
                                                                                   and exhibits                                             International, part of the Council for International    the Culture Fest group that sponsors international      collaboration with Student Life and the Multi-cultural
                                                                                                                                            Concerns. We will continue to create a series that      films.                                                  Office to host such events.
                                                                                                                                            appeals to all socio-economic levels through activie
                                                                                                                                            participation with our very diverse committee.


9/23/11     Kaufman 232         Faculty-Staff       Kaufman Bdg   Q11.188   GD     International films, special films-art films           M49--We are a sponsor of Calcasieu Cinema                 M6--The Office of Equal Opportunity is a partner of     M30--International Student Affairs would support
                                                                                                                                          International, part of the Council for International      the Culture Fest group that sponsors international      collaboration with Student Life and the Multi-cultural
                                                                                                                                          Concerns. We will continue to create a series that        films.                                                  Office to host such events.
                                                                                                                                          appeals to all socio-economic levels through activie
                                                                                                                                          participation with our very diverse committee.


9/23/11     Kaufman 232         Faculty             Kaufman Bdg   Q11.189   CC     International Programs                                 M30--To maintain diversity of student body, focus
                                                                                                                                          (and funding) should be given to advertising for
                                                                                                                                          recruitment of international students and
                                                                                                                                          vision/goals/objectives for Intl Student Affairs should
                                                                                                                                          be more developed and refined with regard to
                                                                                                                                          recruiting and collaboration with student life staff.




11/14/11    Civic Center        Bus-Civic Leaders                 Q11.19    GD     Alumni networking; alumni mentoring                    M11--The Alumni Office has identified over 130      M61--This is a great idea which should be explored
                                                                                                                                          alumni who are interested in serving as mentors and more when funds exist to support such a program.
                                                                                                                                          will work with campus departments in developing a
                                                                                                                                          mentorship and alumni guest speaker program.

9/29/11     Stokes-General      Community                         Q11.190   GD     International student life and engagement              M30--To maintain diversity of student body, focus
                                                                                                                                          (and funding) should be given to advertising for
                                                                                                                                          recruitment of international students and
                                                                                                                                          vision/goals/objectives for Intl Student Affairs should
                                                                                                                                          be more developed and refined with regard to
                                                                                                                                          recruiting and collaboration with student life staff.




9/20/11     BBC 121             Faculty-Staff       BBC Bdg       Q11.191   CC     Intra-faculty athletic activities, e.g. faculty        M14--The recent hiring of a wellness coordinator
                                                                                   basketball, softball                                   and the movement of the administration of the Rec
                                                                                                                                          Center under the direction of the Department Head
                                                                                                                                          for Health and Human Performance will provide
                                                                                                                                          many more opportunities in this area.
11/14/2011   Lake Charles, LA    Alumni,Retired                    Q11.192   Web   Introducing disaffected middle school students to    M59--Good idea. Through our commitment to
                                 Staff,Commbus,Don                                 the benefits and potential of education              regional stewardship, we should continue and
                                 or                                                                                                     enhance efforts in these areas. We as a committee
                                                                                                                                        will retain this idea for future reference

1/12/12      DeRidder            Alumni                            Q11.193   GD    Invite community members to sit in on classes to    M56--Community involvement.
                                                                                   evaluate them
9/8/11       Alumni Center       Alumni Board        Alum          Q11.194   GD    Involvement allowed me to be a part of the solution M11--Continue to offer a variety of programs and
                                                                                   and the success                                     services which will provide opportunities for alumni
                                                                                                                                       to be involved with the university and survey them
                                                                                                                                       for their review and ideas.

10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg    Q11.195   GD    Involvement in potential hurricane museum            M14--A number of university faculty, as well as
                                                                                                                                        teacher education majors, have developed, and
                                                                                                                                        continue to develop lessons and curriculum materials
                                                                                                                                        for the hurricane museum website. We are very
                                                                                                                                        excited about this opportunity for McNeese.


11/14/11     Civic Center        Bus-Civic Leaders                 Q11.196   GD    Involving the students in more community activities M5--Engagement with community organizations is an
                                                                                                                                       integral part of student life at McNeese that should
                                                                                                                                       be continually developed, and many student
                                                                                                                                       organizations and academic programs strongly urge
                                                                                                                                       or require such activities as a condition of
                                                                                                                                       membership in a gr

10/12/2011   Unidentified        Staff, Alumni                     Q11.197   Web   Knowing that state funds and donated funds were      M7--We will evaluate public relations                     M8--Marketing will work with the appropriate offices
                                                                                   being spent appropriately                            communication and coordinated efforts with                to get this type of information out to the public
                                                                                                                                        marketing, the Alumni Association and University
                                                                                                                                        Advancement to include examples of fiscal
                                                                                                                                        stewardship when appropriate.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg   Q11.198   CC    Landscaping Initiative                               M45--Since 2010 the University has undertaken             M56--Campus beautification.
                                                                                                                                        several larger landscaping projects in the quad and
                                                                                                                                        with the John Mcneese Park to make the outdoors
                                                                                                                                        more inviting to students/faculty and visitors and
                                                                                                                                        regularly focuses on projects that are low
                                                                                                                                        maintenance and will allow for the grounds
                                                                                                                                        department to better maintain the grounds and
                                                                                                                                        landscaping more consistently.


12/14/2011   Lake Charles, LA    Staff                             Q11.199   Web   Landscaping projects                                 M45--Since 2010 the University has undertaken             M56--Campus beautification.
                                                                                                                                        several larger landscaping projects in the quad and
                                                                                                                                        with the John Mcneese Park to make the outdoors
                                                                                                                                        more inviting to students/faculty and visitors and
                                                                                                                                        regularly focuses on projects that are low
                                                                                                                                        maintenance and will allow for the grounds
                                                                                                                                        department to better maintain the grounds and
                                                                                                                                        landscaping more consistently.


10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q11.2     GD    3-D animation                                        M2--Item for review and consideration such as             M15--The computer science faculty will consider.
                                                                                                                                        student demand and resource requirements

11/14/11     Civic Center        Bus-Civic Leaders                 Q11.20    CC    Alumni news in newsletters--job changes, births,     M11--Continue to send out monthly e-newsletters
                                                                                   marriages, moves, deaths                             and in the fall redesign of the alumni website
                                                                                                                                        (www.mcneesealumni.com) we will include an area
                                                                                                                                        for class notes.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.200   GD    Larger offices                                       M45--The University yearly develops/modifies it 5
                                                                                                                                        year Capital Outlay request which tries to identify all
                                                                                                                                        areas of the campus infrastructure that need
                                                                                                                                        improvment either through renovations or through
                                                                                                                                        new construction.

10/4/11      McNeese Room        Faculty-Staff       Library Bdg   Q11.201   GD    Larger service learning project—campus-wide,         M2--Item for review and consideration such as             M35--We could pick three major community projects
                                                                                   community outreach                                   student demand and resource requirements                  and host McNeese team such as Contraband Bayou
                                                                                                                                                                                                  Cleanup Saturday, Habitat for Humanity Build,
                                                                                                                                                                                                  Special Olympics.

1/18/12      Baker Auditorium    SGA-Students                      Q11.202   CC    Laser tag                                            M42--SUB has hosted and can continue to look at
                                                                                                                                        bringing in Laster tag events. SUB consistently asks
                                                                                                                                        for student input when planning events.

1/18/12      Baker Auditorium    SGA-Students                      Q11.203   CC    Laser tag                                            M42--SUB has hosted and can continue to look at
                                                                                                                                        bringing in Laster tag events. SUB consistently asks
                                                                                                                                        for student input when planning events.

1/18/12      Baker Auditorium    SGA-Students                      Q11.204   GD    Laser tag                                            M42--SUB has hosted and can continue to look at
                                                                                                                                        bringing in Laster tag events. SUB consistently asks
                                                                                                                                        for student input when planning events.

9/29/11      Stokes-General      Community                         Q11.205   GD    Leadership in entrepreneurial development            M54--The Institute for Industry - Education               M13--This can very well be a program within the        M23--Promote and support the niche we are
                                                                                                                                        Collaboration (IIEC) has particiapted in the              Student Innovation Center. Starting an Innovation      establishing at the SEED Center with Innovation
                                                                                                                                        Innovation Engineering inititative, hosting visitors      Engineering program is a major commitment by           Engineering and other related services.
                                                                                                                                        from MEPOL and Doug Hall on the MSU campus.               McNeese. We are currently working towards
                                                                                                                                                                                                  recognizing some IE courses as general education
                                                                                                                                                                                                  courses. The Student Innovation Center within the
                                                                                                                                                                                                  under construction SEED Center building will help in
                                                                                                                                                                                                  program promotion inside and outside McNeese.


9/8/11       Alumni Center       Alumni Board        Alum          Q11.206   GD    Let community know that you are a graduate of        M11--Good idea! Should develop a way in which
                                                                                   McNeese – as a business leader                       local businesses could "showcase" their support for
                                                                                                                                        the university.
1/12/12      DeRidder            Community                         Q11.207   CC    Limnology                                            M13--Very specialized field with probably limited         M15--DDAS will consider program and/or courses.                                                                 Refer to the College
                                                                                                                                        demand.                                                                                                                                                                   of Science.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                 Q11.208   CC    Live music events-festival on campus                 M42--SUB is open to receiving feedback from               M49--We will continue to present well-known            M9--This type of event has been discussed and
                                                                                                                                        students about bringing in new events.                    musical groups and scholars as much as budget          considered, currently we do not have the finanical
                                                                                                                                                                                                  constraints allow.                                     resources or facility resources to coordinate an event
                                                                                                                                                                                                                                                         of this nature.
10/25/2011   Sulphur, LA         Alumni                                 Q11.209   Web   Love the Banners Series and theatrical productions.   M49--We will continue to create a series with           M16--These programs are consistently good and
                                                                                                                                              programming that is unique and artistically stellar.    expand the cultural environment in SWLA.

9/27/2011    Covington, LA       Alumni              Diocese of Lake    Q11.21    Web   Alumni parties / reunions / get-togethers--maybe     M11--Develop an Alumni Awareness Campaign to
                                                     Charles Catholic                   one each semester. If this already happens, it needs better use alumni newsletter, monthly e-newsletter,
                                                     Community                          to be publicly known or better advertised.           e-mail notices, invitations, and news releases to keep
                                                                                                                                             alumni informed of the 35-40 alumni events held
                                                                                                                                             each year.

11/3/11      Hodges Field House Athletic Staff                          Q11.210   GD    Marathons, Breast Cancer walks, for example;          M35--We could maintain calendar of community         M10--Our student-athletes logged over 2500 hours             M42--Community service continues to be an
                                                                                        community activities and special events that the      awareness/walk opportunities with McNeese chair's of community service in 2011-12. We will continue               important part of campus organizations.
                                                                                        University would embrace                              name and contact info and post to campus list serve. to encourage our student-athletes to be involved in
                                                                                                                                                                                                   community service projects.

12/12/11     La Jeunesse         Adm Advisory        Staff              Q11.211   CC    Market to elementary and middle schools, get MSU M8--This will be a major goal of Marketing over the          M30--This is an idea which could be explored.             M11--Will work to create an alumni speaker bureau
                                                                                        graduates to give talks to them                  next few years                                                                                                         for university, community, and school system.

11/1/11      Doland Field House Athletic Staff                          Q11.212   CC    McNeese community day where people of swla are        M59--Good idea. We as a committee will retain this
                                                                                        invited to McNeese for a day                          idea for future reference
9/23/11      Kaufman 232         Faculty             Kaufman Bdg        Q11.213   CC    McNeese should organize a running race (5k-10k)       M68--Interesting idea. We should pitch this to our
                                                                                        with faculty-students                                 Wellness Coordinator.
9/23/11      Kaufman 232         Staff               Kaufman Bdg        Q11.214   CC    Meetings across departments (academic and other)      M1--This is a good idea--not for the strategic plan,
                                                                                        to share information and train                        but an idea to become part of the culture.

12/2/11      Houston             Alumni                                 Q11.215   GD    Mentoring                                             M61--This is a great idea which should be explored      M66--FFN currently has mentoring as part of the
                                                                                                                                              more when funds exist to support such a program.        course.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                      Q11.216   GD    Mentoring                                             M61--This is a great idea which should be explored      M66--FFN currently has mentoring as part of the
                                                                                                                                              more when funds exist to support such a program.        course.

1/12/12      DeRidder            Community           Faculty            Q11.217   CC    Mentoring programs                                    M61--This is a great idea which should be explored      M66--FFN currently has mentoring as part of the
                                                                                                                                              more when funds exist to support such a program.        course.

11/8/11      Sulphur Council     Community                              Q11.218   GD    Mentoring students                                    M61--This is a great idea which should be explored      M66--FFN currently has mentoring as part of the
             Chambers                                                                                                                         more when funds exist to support such a program.        course.

11/8/11      La Jeunesse         Students                               Q11.219   GD    Mock Trial legal team                                 M72--There may be a place for this in some
                                                                                                                                              programs; we have a nationally recognized debate
                                                                                                                                              and forensics program.
9/8/11       Alumni Center       Alumni Board        Alum               Q11.22    GD    Alumni recruiting alumni friends                      M11--Include as part of marketing campaign.

11/8/11      La Jeunesse         Students                               Q11.220   GD    More charity work                                     M42--Union Office has worked to help coordiante
                                                                                                                                              and improve the tracking of the charity work done by
                                                                                                                                              students and student organizations.

10/14/11     Drew 117            Faculty-Staff       Drew Bdg           Q11.221   GD    More collaboration between colleges                   M56--Interdisciplinary approach/cooperation.

9/29/11      Stokes-General      Community                              Q11.222   GD    More community service projects for the University    M2--Item for review and consideration such as
                                                                                        as a whole                                            student demand and resource requirements

11/8/11      La Jeunesse         Students                               Q11.223   CC    More competitive teams-dance, raquetball, etc    M16--Current expressed demand by potential
                                                                                                                                         students does not support an expansion of the
                                                                                                                                         existing program.
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg        Q11.224   GD    More computer hardware for students to work with M51--Good idea for students interested in
                                                                                                                                         computers, technology, science, etc. Perhaps
                                                                                                                                         Computer Science department can accommodate.

9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg        Q11.225   CC    More conferences-esp. folklore-oriented ones--on      M56--Good idea. Resources needed.                       M45--The University yearly develops/modifies it 5
                                                                                        campus in a facility that could accommodate them                                                              year Capital Outlay request which tries to identify all
                                                                                                                                                                                                      areas of the campus infrastructure that need
                                                                                                                                                                                                      improvment either through renovations or through
                                                                                                                                                                                                      new construction.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg        Q11.226   GD    More cultural events outside of Banners (not just in M49--N/A                                                                                                                                                               Refer to another
                                                                                        spring)                                                                                                                                                                                                                     unit--Student Life
                                                                                                                                                                                                                                                                                                                    or College of Liberal
                                                                                                                                                                                                                                                                                                                    Arts
10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg        Q11.227   GD    More events with national scope (not just cultural)   M56--Good idea. Resources needed.

10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg         Q11.228   GD    More faculty social activities                        M2--Item for review and dependence on resource          M9--We are currently pursuing different avenues to
                                                                                                                                              availability                                            recognize our employees for their dedicated work.

9/20/11      BBC 121             Faculty-Staff       BBC Bdg            Q11.229   GD    More funding to assist faculty and students to study M2--Item for review and consideration such as            M4--Increase the endowed funds for Academic and
                                                                                        abroad                                               student demand and resource requirements                 Athletic Scholarships, faculty development, research,
                                                                                                                                                                                                      and equipment by promoting faculty/staff
                                                                                                                                                                                                      involvement for departmental funds.

10/4/11      Jennings            Community                              Q11.23    GD    Alumni support of McNeese (Alumni Association         M11--Continue to encourage alumni support of
                                                                                        member)                                               McNeese by their contributions to the Alumni
                                                                                                                                              Annual Fund, hiring McNeese graduates, offering
                                                                                                                                              internships, joining alumni chapters, recruiting
                                                                                                                                              students, attending university functions, and
                                                                                                                                              showing their pride for the university.

11/2/11      Memorial Gym        Athletic Staff                         Q11.230   CC    More in the community                                 M10--Our student-athletes logged over 2500 hours
                                                                                                                                              of community service in 2011-12. We will continue
                                                                                                                                              to encourage our student-athletes to be involved in
                                                                                                                                              community service projects.

9/20/11      BBC 121             Faculty-Staff       BBC Bdg            Q11.231   GD    More interaction with high schools (recruitment)      M33--We will continue increasing the number of
                                                                                                                                              private visits to high schools as time and budget
                                                                                                                                              allow.
1/18/12      Baker Auditorium    SGA-Students                           Q11.232   CC    More intramural activities                            M14--The recent hiring of a wellness coordinator
                                                                                                                                              and the movement of the administration of the Rec
                                                                                                                                              Center under the direction of the Department Head
                                                                                                                                              for Health and Human Performance will provide
                                                                                                                                              many more opportunities in this area.


10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg        Q11.233   GD    More money                                            M1--We definitely could use more money!                 M2--Item dependent upon Legislature, Board of
                                                                                                                                                                                                      Regents, enrollment, etc.
10/7/11      SFAA                 Faculty-Staff       SFAA Bdg        Q11.234   GD    More opportunities for our students to interact       M16--PART could explore ideas on how to expand
                                                                                      professionally in the community (chamber groups       such opportunities.
                                                                                      need more places to play)

1/18/12      Baker Auditorium     SGA-Students                        Q11.235   CC    More opportunities for students to give back          M2--Item for SGA consideration

12/30/2011   Sulphur, LA          Alumni                              Q11.236   Web   More research from the alumni association prior to    M11--I apologize for this having happened. We
                                                                                      calling for money--be sure you know who it is you     continually strive to carefully update the 30,000+
                                                                                      are calling.                                          alumni records, making over 9,000 changes each
                                                                                                                                            year. We will continue to explore ways in which we
                                                                                                                                            can obtain updated alumni information and stress
                                                                                                                                            the importance of inputing the data correctly into
                                                                                                                                            our database.

11/8/11      La Jeunesse          Students                            Q11.237   CC    More resources for MCOM department                    M16--This issue has been addressed with funding
                                                                                                                                            from TASC.
10/14/11     Drew 117             Faculty-Staff       Drew Bdg        Q11.238   GD    More rodeo                                            M64--We host an annual college rodeo, and have
                                                                                                                                            started an alumni rodeo as well. We work hard to
                                                                                                                                            implement new programs such as schools and clinics
                                                                                                                                            for the community. If there are other feasible
                                                                                                                                            opportunities, we will investigate for future
                                                                                                                                            implementation.

10/19/2011   Lake Charles, LA     Alumni                              Q11.239   Web   More service learning and activities that partner     M2--Item for review and consideration such as
                                                                                      with our youth and teenagers.                         student demand and resource requirements

10/4/11      Jennings             Community                           Q11.24    GD    Alumni-Community Service Project (ex: paint the       M11--Will review existing campus service projects        M9--Great Idea. We are in the process of discussing
                                                                                      stadium)                                              and will identify those that alumni could actively       how we can coordinate various community service
                                                                                                                                            participate in.                                          projects into a Campus-Clean-Up Service Day.

10/7/11      SFAA                 Faculty-Staff       SFAA Bdg        Q11.240   GD    More service learning opportunities for our students M2--Item for review and consideration such as
                                                                                                                                           student demand and resource requirements

9/29/11      Stokes-General       Staff                               Q11.241   CC    More social interaction between staff, faculty, and   M2--item for review and dependence on resource
                                                                                      students                                              availability
10/10/11     Field House          Athletic Boosters                   Q11.242   GD    More visible community involvement                    M35--We should try to capture by dept not only           M42--We are working with our student groups to        M59--We should continue to spread school spirit
                                                                                                                                            articles published but community involvement, club       help us help them get out the word regarding their    initiatives into local areas
                                                                                                                                            memberships, and speaker engagements                     community service.

9/23/11      Kaufman 232          Faculty-Staff       Kaufman Bdg     Q11.243   GD    More youth (K-12 age) programs                        M56--Leisure Learning.
10/7/11      Kirkman 107          Faculty-Staff       Kirkman Bdg     Q11.244   GD    Multi-disciplinary tutoring center with ongoing tutor
                                                                                      training and support
9/8/11       Alumni Center        Alumni Board        Alum            Q11.245   GD    National Championship                                 M10--We will continue to strive for championships in
                                                                                                                                            all sports by providing the necessary resources, with
                                                                                                                                            the help of the community.

10/11/11     Stokes Auditorium    Gen Alumni-Donors                   Q11.246   GD    Nationally known guest speakers come to campus        M49--We will continue to do this.                        M4--Assist campus development. Advertise benefits     M9--McNeese will continue to coordinate with
                                                                                                                                                                                                     to donating. Expand donor growth. Merge Alumni        internal and external constituients to provide events
                                                                                                                                                                                                     database. Increase donor research and recruitment.    for students, employees, and the community.
                                                                                                                                                                                                     Market via web and expand donation options.
                                                                                                                                                                                                     Market Living Oak and Endow an Oak options. Add
                                                                                                                                                                                                     Foundation Staff.

10/13/11     Hardtner 303         Faculty-Staff       Hardtner Bdg    Q11.247   GD    Need a TEAM McNeese; to engage in a community         M1--This is a good idea--not for the strategic plan,
                                                                                      service institution-wide                              but an idea to become part of the culture.

10/13/11     Hardtner 303         Faculty-Staff       Hardtner Bdg    Q11.248   GD    Need presence with Millennium Park                    M7--McNeese students and employees have been
                                                                                                                                            involved in the Millennium Park projects and
                                                                                                                                            identifying a channel to make community
                                                                                                                                            involvement known to the campus community is a
                                                                                                                                            good idea.
10/18/2011   Sulphur, LA          CommInd                             Q11.249   Web   No opinion
10/11/11     Stokes Auditorium    Gen Alumni-Donors                   Q11.25    GD    An event where faculty could mingle together—all      M56--Faculty get- together events.
                                                                                      faculty events; breaking down disciplinary silos

1/18/12      Baker Auditorium     SGA-Students                        Q11.250   CC    Nothing

11/10/2011   Orangefield, Texas   Alumni,CommInd,O Husband and wife   Q11.251   Web   Nothing here. I contribute to LSU.
                                  ther             both 1976
                                                   graduates
11/8/11      La Jeunesse          Students                            Q11.252   GD    Offer ballet classes                                  M16--Current expressed demand by potential               M56--Leisure Learning.
                                                                                                                                            students does not support an expansion of the
                                                                                                                                            existing program.
11/8/11      Sulphur Council      Community                           Q11.253   GD    Offer my child a scholarship                          M34--We are always looking for qualified student
             Chambers                                                                                                                       applicants.
12/2/11      Houston              Alumni                              Q11.254   GD    On-campus career day to discuss career paths          M24--We agree and would love the opportunity to          M11--The Alumni Office has identified over 130
                                                                                                                                            participate and recruit new officers or direct them to   alumni who are interested in serving as mentors and
                                                                                                                                            other law enforcment agencies according to their         will work with campus departments in developing a
                                                                                                                                            interest but this should also be reviewed by Career      mentorship and alumni guest speaker program.
                                                                                                                                            and Student Services personnel.

11/8/11      La Jeunesse          Students                            Q11.255   GD    On-campus entertainment—too many little SUB           M42--We have moved away from hosting one large
                                                                                      events, instead book one big one                      expensive event to hosting hundreds of smaller
                                                                                                                                            events throughout the year.

11/10/11     Alumni Center        Foundation Board                    Q11.256   GD    One-stop enrollment center                            M2--Consider for inclusion in facility master plan       M30--Agree - Collaborations with Sowela and other
                                                                                                                                                                                                     state institutions should be a primary focus.

9/29/11      Stokes-General       Community                           Q11.257   GD    One-stop shops for enrollment management,             M5--The University is moving toward integration of M45--Needs to be considered in long range planning;
                                                                                      student life, and related functions                   multiple enrollment management functions in a one- we are in the process of developing a more thorough
                                                                                                                                            stop shop environment through ongoing renovations response to this idea.
                                                                                                                                            and improvements with an eye toward locating such
                                                                                                                                            functions in Chozen Hall, assuming capital outlay
                                                                                                                                            provides the funds needed to accomplish this effort.


9/23/11      Kaufman 232          Faculty             Kaufman Bdg     Q11.258   CC    Online degree programs need more PR-guard             M22--We have worked toward developing a Spanish M7--We agree that online degree and course               M16--CoLA welcomes any financial support for its
                                                                                      humanities programs--develop online Spanish           degree online, but it is not yet possible with our offerings should be better publicized and we will     programs.
                                                                                      degree                                                limited faculty.                                   coordinate public relations efforts with marketing to
                                                                                                                                                                                               increase public awareness.

1/19/12      Lafayette            Alumni                              Q11.259   GD    Open House Programs – make campus open to             M33--We are in the process of developing a more          M59--We should continue to spread school spirit
                                                                                      visitors to view                                      thorough response to this idea.                          initiatives into local areas
10/7/11      SFAA                Faculty-Staff        SFAA Bdg      Q11.26    CC    Any project that brings together McNeese and the      M59--We should continue to spread school spirit         M35--We could pick three major community projects
                                                                                    community                                             initiatives into local areas                            and host McNeese team such as Contraband Bayou
                                                                                                                                                                                                  Cleanup Saturday, Habitat for Humanity Build,
                                                                                                                                                                                                  Special Olympics.

10/10/11     Field House         Athletic Boosters                  Q11.260   GD    Open our doors to kids at Boys Village, Big Brothers, M1--This is a good idea--not for the strategic plan,    M2--Admission requirements are set by GRAD Act
                                                                                    etc. to come in free                                  but an idea to become part of the culture.              (law) and Board of Regents; suggest scholarships for
                                                                                                                                                                                                  students with need

11/8/11      La Jeunesse         Students                           Q11.261   GD    Organization resource room for student                M42--SGA has looked at this matter and is seeking
                                                                                    organizations                                         input from student organizations. Currently the
                                                                                                                                          Leadership Office serves some of this function.

11/10/11     Alumni Center       Foundation Board                   Q11.262   GD    Our own summer study abroad program that              M2--Item for review and consideration such as
                                                                                    includes all colleges                                 student demand and resource requirements

10/7/11      SFAA                Faculty-Staff        SFAA Bdg      Q11.263   GD    Overload pay                                          M1--We need to examine overload pay as it relates       M2--Suggestion for review; resource availability must
                                                                                                                                          to the significant reductions in available revenues.    be considered

12/12/11     La Jeunesse         Adm Advisory         Staff         Q11.264   CC    Package season or all sports year; give passes at a   M10--We are currently exploring different ticket
                                                                                    discounted rate through payroll deduction             packages that we can offer to our fans.

1/18/12      Baker Auditorium    SGA-Students                       Q11.265   CC    Paintball                                             M42--SUB is open to receiving feedback from             M14--With the Rec Center being more closely aligned
                                                                                                                                          students about bringing in new events.                  with the Burton College of Education, we will be
                                                                                                                                                                                                  looking at ways to increase the number of programs
                                                                                                                                                                                                  and access to all of the facilities available in the
                                                                                                                                                                                                  center

11/22/2011   Lake Charles, LA    Faculty,Alumni,Don                 Q11.266   Web   Partnerships                                          M56--Internship.
                                 or
11/8/11      La Jeunesse         Students                           Q11.267   GD    Peer leaders                                          M61--Agree - The Peer Leader program is a great
                                                                                                                                          program that we should continue to invest in.

10/11/11     Stokes Auditorium   Gen Alumni-Donors                  Q11.268   GD    PhD Program                                           M1--Probably not appropriate for the five-year
                                                                                                                                          horizon we are facing. This idea should be
                                                                                                                                          reexamined.
10/7/11      Kirkman 107         Faculty-Staff        Kirkman Bdg   Q11.269   GD    Places to do research (where students can go do       M23--Research takes place within the colleges.
                                                                                    research)
9/23/11      Gayle Hall          Faculty-Staff        Gayle Bdg     Q11.27    GD    Anything creative for faculty                         M56--Faculty get- together events.                      M49--We will continue to create a series with
                                                                                                                                                                                                  programming that augments the creative climate for
                                                                                                                                                                                                  McNeese and for this area.

1/18/12      Baker Auditorium    SGA-Students                       Q11.270   CC    Play bigger school at Home in sports                  M10--We have done so and will continue to do so.

9/29/11      Stokes-General      Community                          Q11.271   GD    Positioning the University to be a regional institution M1--This idea is worthy of consideration as part of
                                                                                    with a statewide reach                                  the university's strategic vision.
10/7/11      SFAA                Faculty-Staff        SFAA Bdg      Q11.272   GD    Practice room pianos that are in tune                   M16--Every effort is made to keep all equipment in
                                                                                                                                            proper condition.
10/7/11      Kirkman 107         Faculty-Staff        Kirkman Bdg   Q11.273   CC    Professional conference travel money                    M2--Travel funds are dependent upon                   M3--The current budget has forced the University to       M4--Increase endowed funds for faculty
                                                                                                                                            budget/funding level from state appropriations and    restrict travel to basic necessities, but as funds        development, research and equipment. Suggest
                                                                                                                                            student enrollment                                    become available conference travel should be              additional staff in Advancement Office. Assist
                                                                                                                                                                                                  increased.                                                Departments and Colleges (and programs) to
                                                                                                                                                                                                                                                            increase private funding for in/ out accounts and
                                                                                                                                                                                                                                                            Advertise and push faculty/staff involvement in the
                                                                                                                                                                                                                                                            Foundation through advertising and emphasizing.


12/2/11      Houston             Alumni                             Q11.274   CC    Programs that link/measure efforts to results    M21--We welcome all ideas and offers of help in this
                                                                                                                                     area, particularly with regarding to tracking
                                                                                                                                     graduates; contact the office of Institutional
                                                                                                                                     Effectiveness at 475-5512 to discuss your ideas
                                                                                                                                     further.
12/2/11      Houston             Alumni                             Q11.275   GD    Programs that link/measure efforts to results    M21--We welcome all ideas and offers of help in this
                                                                                                                                     area, particularly with regarding to tracking
                                                                                                                                     graduates; contact the office of Institutional
                                                                                                                                     Effectiveness at 475-5512 to discuss your ideas
                                                                                                                                     further.
11/8/11      Sulphur Council     Community                          Q11.276   CC    Promote research and development in business and M23--Support more opportunities to develop           M12--research is a requirement for AACSB                          M13--Already happening to an extend. Upcoming
             Chambers                                                               engineering                                      sponsored research and federal/state fundingas well                                                                    budget cuts will slow research due to increased
                                                                                                                                     as partner with business and industry. Invest in                                                                       teaching demands from faculty.
                                                                                                                                     Research support staff.

9/20/11      BBC 121             Faculty-Staff        BBC Bdg       Q11.277   GD    Publish more                                          M2--Send for Faculty Professional Development           M56--Required and evaluated on annual
                                                                                                                                          Group                                                   performance review.
1/18/12      Baker Auditorium    SGA-Students                       Q11.278   CC    Pump more money into athletics so they can turn a     M3--When funds are available, McNeese will              M10--With the increased cuts to higher education,
                                                                                    profit and put it back into school                    provide resources to the extent allowed by its          the ability of the institution to fund athletics
                                                                                                                                          available resources and Board of Regents policy.        becomes more difficult. Outside funding revenues
                                                                                                                                                                                                  (i.e. student fees, private donations and ticket sales)
                                                                                                                                                                                                  become more critical to the success of our athletics
                                                                                                                                                                                                  program.

12/10/11     Stokes Auditorium   Community                          Q11.279   GD    Receiving materials that explained what all is taking M4--Increase funds for, and assist, campus              M11--It is important to keep our alumni informed.      M7--Pillars is a wonderful publication and we will
                                                                                    place at McNeese; materials that are of interest,     development. Advertise benefits to donating. Expand     Will continue to mail fall alumni newsletter to over   look for opportunities to develop similar publication
                                                                                    timely, etc. LIKE PILLARS                             donor growth. Merge Alumni database. Increase           30,000 households, send out monthly e-newsletter in either printed or electronic formats.
                                                                                                                                          donor research and recruitment. Market via web and      to all graduates for which we have an e-mail address,
                                                                                                                                          expand donation options. Market Living Oak and          post news and upcoming activities on the alumni
                                                                                                                                          Endow an Oak options. Add Foundation Staff.             website (www.mcneesealumni.com),send press
                                                                                                                                                                                                  releases to local media, and regularly mail and e-mail
                                                                                                                                                                                                  notices of events to our graduates.



1/19/12      Lafayette           Alumni                             Q11.28    GD    Art Museum (with high quality)                        M16--CoLA welcomes any financial support for its
                                                                                                                                          programs.
9/8/11       Alumni Center       Alumni Board        Alum          Q11.280   GD      Recognition                                           M11--Will continue to recognize Undergraduate
                                                                                                                                           Research Scholars, Faculty Mentors, Distinguished
                                                                                                                                           Alumni, Distinguished Service, Greek Philanthropy,
                                                                                                                                           and scholarship recipients. Donors and sponsors
                                                                                                                                           recognition through Holiday Bookstore Sale and
                                                                                                                                           annual Crawfish Boil; recognition of Golden Scholars
                                                                                                                                           and ROTC members; and will publish feature articles
                                                                                                                                           on individuals of interest in the alumni newsletter,
                                                                                                                                           website and monthly e-newsletters.



12/2/11      Houston             Alumni                            Q11.281   GD      Recognizing over-achievers                            M11--Will continue to recognize Undergraduate
                                                                                                                                           Research Scholars, Faculty Mentors, Distinguished
                                                                                                                                           Alumni, Distinguished Service, Greek Philanthropy,
                                                                                                                                           and scholarship recipients. Donors and sponsors
                                                                                                                                           recognition through Holiday Bookstore Sale and
                                                                                                                                           annual Crawfish Boil; recognition of Golden Scholars
                                                                                                                                           and ROTC members; and will publish feature articles
                                                                                                                                           on individuals of interest in the alumni newsletter,
                                                                                                                                           website and monthly e-newsletters.



12/2/11      Houston             Alumni                            Q11.282   CC      Recruiting locally (Houston ISDs)                     M33--We agree with this and are planning a training M11--We will encourage the Houston Alumni
                                                                                                                                           for alumni who are interested in assisting with     Chapter to continue to recruit for McNeese and they
                                                                                                                                           recruiting.                                         will meet with staff from McNeese Admissions Office
                                                                                                                                                                                               this summer, to stay up-to-date on admission
                                                                                                                                                                                               requirements.

11/13/2011   Westlake, LA        Alumni                            Q11.283   Web     Recruiting more local students                        M33--We agree that keeping our students here is
                                                                                                                                           important and are increasing recruiting activities to
                                                                                                                                           draw them to McNeese.

11/14/11     Civic Center        Bus-Civic Leaders                 Q11.284   GD      Recruiting out of town alumni to come back            M11--Very important! Need to continue reunions
                                                                                                                                           such as Golden Scholars and ROTC along with
                                                                                                                                           Homecoming Week activities, annual crawfish boil
                                                                                                                                           and pre-game tailgates in order to provide
                                                                                                                                           opportunities for alumni to come back to campus.
                                                                                                                                           Should explore other programs as well.


9/23/11      Gayle Hall          Faculty-Staff       Gayle Bdg     Q11.285   GD      Recruitment of students                               M33--We agree and are increasing recruiting
                                                                                                                                           activities to draw prospective students to McNeese.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.286   GD      Recycling                                             M46--For several years, a group of students
                                                                                                                                           instituted and managed a recycling program. The
                                                                                                                                           program worked in several ways-recyclable goods
                                                                                                                                           handled regularly, student participation led to
                                                                                                                                           cooperation of large portion of student body and
                                                                                                                                           created a sense of community pride, involvement
                                                                                                                                           and accomplishment in the program.

11/8/11      La Jeunesse         Students                          Q11.287   GD      Recycling                                             M46--For several years, a group of students
                                                                                                                                           instituted and managed a recycling program. The
                                                                                                                                           program worked in several ways-recyclable goods
                                                                                                                                           handled regularly, student participation led to
                                                                                                                                           cooperation of large portion of student body and
                                                                                                                                           created a sense of community pride, involvement
                                                                                                                                           and accomplishment in the program.

10/14/11     Frasch 101          Faculty             Frasch Bdg    Q11.288   CC      Renovate planetarium                                  M15--The Physics Department is interesting in           M45--We do not have a planetarium
                                                                                                                                           bringing back the observatory if funds for rebuilding
                                                                                                                                           become available
10/14/11     Frasch 101          Faculty-Staff       Frasch Bdg    Q11.289   GD      Renovate the observatory                              M15--The Physics Department is interesting in           M45--If it is determined that an observatory is
                                                                                                                                           bringing back the observatory if funds for rebuilding   needed it is the recommendation that a completely
                                                                                                                                           become available                                        new observatory be constructed. The existing
                                                                                                                                                                                                   observatory has been abandoned and is in an
                                                                                                                                                                                                   exceedingly delapidated condition.

11/1/11      Doland Field House Athletic Staff                     Q11.29    GD      Athletic graduate programs                            M72--Agree, as demand and need grow.                                                                          Should be
                                                                                                                                                                                                                                                         addressed by
                                                                                                                                                                                                                                                         Academic Affairs

11/17/11     Mail-in             Faculty                           Q11.290   Email   Research                                              M23--In order to keep quality faculty and increase
                                                                                                                                           appropriations based on research dollars,
                                                                                                                                           opportunities and support for research needs to
                                                                                                                                           increase.
9/20/11      BBC 121             Faculty-Staff       BBC Bdg       Q11.291   CC      Research with students                                M23--In order to keep quality faculty and increase
                                                                                                                                           appropriations based on research dollars,
                                                                                                                                           opportunities and support for research needs to
                                                                                                                                           increase.
9/20/11      BBC 121             Faculty-Staff       BBC Bdg       Q11.292   GD      Restoring economics major                             M12--Good idea. Probably not possible because of
                                                                                                                                           lack of demand. Should be investigated.

10/4/11      Jennings            Community                         Q11.293   CC      Return historic athletic rivalries--play ULL again    M10--We currently play ULL in a home/home series
                                                                                                                                           in every sport other than football. We will continue
                                                                                                                                           to build upon our relationship with ULL to schedule
                                                                                                                                           future football games when available.

10/14/11     Drew 117            Faculty-Staff       Drew Bdg      Q11.294   CC      Scientific research projects                            M23--In order to keep quality faculty and increase    M56--Required and evaluated on annual
                                                                                                                                             appropriations based on research dollars,             performance review.
                                                                                                                                             opportunities and support for research needs to
                                                                                                                                             increase.
9/17/2011    Lake Charles, LA    Students                          Q11.295   Web     See cheerleaders and student groups pile into the       M10--Our student-athletes logged over 2500 hours
                                                                                     cowboy bus and literally visit every minority school of community service in 2011-12. We will continue
                                                                                     and spark interest in the university. Plant a seed that to encourage our student-athletes to be involved in
                                                                                     the university is for everybody.                        community service projects.

11/10/11     Alumni Center       Foundation Board                  Q11.296   GD      See McNeese’s name everywhere in Lake Charles,        M7--We will assist and coordinate public relations      M8--This will be a major goal of Marketing over the
                                                                                     community support                                     efforts with marketing to increase awareness and        next few years
                                                                                                                                           support for McNeese.
10/4/11      Jennings            Community                             Q11.297    GD    SEED Center                                            M2--SEED Center programming being developed in             M23--Promote and support the niche we are
                                                                                                                                               collaboration with Chamber and others                      establishing at the SEED Center with Innovation
                                                                                                                                                                                                          Engineering and other related services

12/10/11     Stokes Auditorium   Community                             Q11.298    GD    Seeing McNeese displays at local businesses;           M59--We should continue to spread school spirit
                                                                                        prominent                                              initiatives into local areas
1/12/12      DeRidder            Community           Faculty           Q11.299    CC    Social events that are family-oriented that are fund   M42--SUB hosts some "family friendly" events               M4--Increase the endowed funds for Academic and M34--This item merits additional discussion among
                                                                                        but benefit students through scholarships              keeping in mind many of our students do have young         Athletic Scholarships, faculty development, research several departments/organizations.
                                                                                                                                               children. The annual Halloween carnival "BOO               and equipment by promoting faculty/staff
                                                                                                                                               BASH" is a good example of this kind of program.           involvement for departmental funds.

1/18/12      Baker Auditorium    SGA-Students                          Q11.3      CC    A giant free concert with well-known guests (like      M9--This type of event has been discussed and
                                                                                        LSU has)                                               considered, currently we do not have the finanical
                                                                                                                                               resources or facility resources to coordinate an event
                                                                                                                                               of this nature.
11/10/11     Alumni Center       Foundation Board                      Q11.30     GD    Banner Xtender                                         M52--Banner Extender (now named BDMS) is in the
                                                                                                                                               procurement phase. Installation is expect to begin
                                                                                                                                               October 2012.
10/18/2011   Sulphur, LA         Donor,Other         parent of graduate Q11.300   Web   Social functions / mixers for alumni.                  M11--Will review all alumni programming this
                                                                                                                                               summer and determine how to most effectively
                                                                                                                                               provide social function and mixers for alumni and
                                                                                                                                               how to best inform alumni of these events.

1/18/12      Baker Auditorium    SGA-Students                          Q11.301    CC    Social gatherings                                      M42--Improving student life and campus involvment
                                                                                                                                               has been a primary focus of the Dean of Student
                                                                                                                                               Services .
10/18/2011   Lake Charles, LA    Students            Student worker    Q11.302    Web   Some sort of mentoring program for high school         M5--Many student organizations and athletic teams
                                                                                        students, almost like the Big Brother Big Sister       are involved in mentoring programs with local school
                                                                                        program.                                               students but most efforts are directed toward
                                                                                                                                               elementary campuses, but this idea is one that
                                                                                                                                               merits some consideration for service-learning
                                                                                                                                               opportunities in conjunction with academic courses
                                                                                                                                               and should be considered by the Academic Advisory
                                                                                                                                               Council.


9/8/11       Alumni Center       Alumni Board        Alum              Q11.303    GD    Someone asked                                          M11--Currently use personal contacts, business
                                                                                                                                               contacts, community presentations, and written
                                                                                                                                               material and correspondence to ask alumni for their
                                                                                                                                               support. Need to find more ways, develop a stronger
                                                                                                                                               message (ask) and reach out to a larger audience, all
                                                                                                                                               as part of an alumni awareness campaign.


10/7/11      SFAA                Faculty-Staff       SFAA Bdg          Q11.304    GD    Soundproofing                                          M45--I am not sure if this idea is specific to a certain
                                                                                                                                               area or just in general however the University
                                                                                                                                               attempts to address areas of concern during
                                                                                                                                               renovations or new construction when they are
                                                                                                                                               identified by the particular tennant of a building.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg       Q11.305    CC    Special evening programs like international films      M49--We are a sponsor of Calcasieu Cinema                  M6--The Office of Equal Opportunity is a partner of   M30--International Student Affairs would support
                                                                                                                                               International, part of the Council for International       the Culture Fest group that sponsors international    collaboration with Student Life and the Multi-cultural
                                                                                                                                               Concerns.                                                  films.                                                Office to host such events.

1/20/12      Lafayette, LA       Alumni                                Q11.306    Web   Sporting events. Campus beautification campaign        M10--We will continue to host quality events that          M45--This is very worthy of discussion                M11--Will notify alumni of annual Homecoming             M42--Careful and thoughtful assessments are an
                                                                                        involving students and alumni.                         can be enjoyed by our fans.                                                                                      Campus Cleanup Day and encourage them to                 important part of developing a vision for success.
                                                                                                                                                                                                                                                                participate and will work with .

11/1/11      Doland Field House Athletic Staff                         Q11.307    GD    Sports management program                              M2--Item for review and consideration such as                                                                                                                                                                                  Should be
                                                                                                                                               student demand and resource requirements                                                                                                                                                                                       addressed by
                                                                                                                                                                                                                                                                                                                                                                              Academic Affairs
                                                                                                                                                                                                                                                                                                                                                                              with full support
                                                                                                                                                                                                                                                                                                                                                                              from Athletics.

10/4/11      McNeese Room        Faculty-Staff       Library Bdg       Q11.308    GD    Student contests (when nursing program presents   M56--Student symposium.                                         M23--Continue to invest resources and support in
                                                                                        research in ranch), student symposium with awards                                                                 undergraduate research.

11/1/11      BBC 121             Smith Hall Bdg                        Q11.309    GD    Student involvement                                    M42--Improving student life and campus involvment
                                                                                                                                               has been a primary focus of the Dean of Student
                                                                                                                                               Services .
11/1/11      BBC 121             Smith Hall Bdg                        Q11.31     GD    Banners                                                M49--We will continue to create a series with
                                                                                                                                               programming that is unique and artistically stellar.

1/18/12      Baker Auditorium    SGA-Students                          Q11.310    CC    Student life                                           M42--Improving student life and campus involvment
                                                                                                                                               has been a primary focus of the Dean of Student
                                                                                                                                               Services .
10/13/11     Hardtner 303        Faculty-Staff       Hardtner Bdg      Q11.311    GD    Students have some many issues to contend with;        M5--Many student organizations and athletic teams
                                                                                        an initiative that might help students with their      are involved in mentoring programs with local school
                                                                                        needs outside of the classrooms; daycare; single       students but most efforts are directed toward
                                                                                        parents; reach out effort                              elementary campuses, but this idea is one that
                                                                                                                                               merits some consideration for service-learning
                                                                                                                                               opportunities in conjunction with academic courses
                                                                                                                                               and should be considered by the Academic Advisory
                                                                                                                                               Council.


11/14/11     Civic Center        Bus-Civic Leaders                     Q11.312    GD    Students to start their own business                   M23--Promote and support the niche we are                  M35--We should continue to market services of         M54--We will start a student business incubator
                                                                                                                                               establishing at the SEED Center with Innovation            Small Business Development Center.                    within the McNeese Student Innovation Center in the
                                                                                                                                               Engineering and other related services.                                                                          new SEED building.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg       Q11.313    CC    Study abroad                                           M2--Item for review and consideration such as
                                                                                                                                               student demand and resource requirements

9/23/11      Kaufman 232         Faculty-Staff       Kaufman Bdg       Q11.314    GD    Study abroad                                           M2--Item for review and consideration such as
                                                                                                                                               student demand and resource requirements

9/29/11      Stokes-General      Community                             Q11.315    GD    Study abroad programs                                  M2--Item for review and consideration such as
                                                                                                                                               student demand and resource requirements

1/12/12      DeRidder            Alumni                                Q11.316    GD    Study of lakes (courses)                               M2--Item for University Curriculum Committee
                                                                                                                                               consideration
9/23/11      Kaufman 232         Staff               Kaufman Bdg   Q11.317   CC      Study-abroad advisor staff position (start as part-    M2--Item for review and consideration such as           M3--This should be discussed further when funding
                                                                                     time, then full)                                       student demand and resource requirements                becomes available.

9/8/11       Alumni Center       Alumni Board        Alum          Q11.318   GD      Success breeds success                                 M8--Marketing will continue and enhance efforts to
                                                                                                                                            promote the successes of the programs, students,
                                                                                                                                            faculty and staff of McNeese

9/29/11      Stokes-General      Community                         Q11.319   GD      Summer high school junior scholars program             M56--Have in place.

1/19/12      Lafayette           Alumni                            Q11.32    GD      Banners Cultural Series                                M49--We will continue to create a series with
                                                                                                                                            programming that is unique and artistically stellar.

1/19/12      Lafayette           Alumni                            Q11.320   GD      Symphony concerts                                  M16--PART could explore ideas on how to expand
                                                                                                                                        such opportunities.
12/1/11      Email               Alumni              Cowboy Club   Q11.321   Email   Taking a lead in the environment of SWLA and       M23--Organize summer programs for high school
                                                                                     trimming the boredom syndrome in our high schools students and create more opportunities for
                                                                                                                                        interaction.
9/29/11      Stokes-General      Community                         Q11.322   GD      Talking to the high school seniors in our 5 parish M30--This is a good idea to explore.
                                                                                     area and let them ask questions to our students

11/8/2011    Lake Charles, LA    CommInd                           Q11.323   Web     Teach the concepts, principles, and tools of the       M56--McNeese will participate in the UL System's
                                                                                     Quality process. Teach all the stuff that Deming and   plan to implement an inter-institutional Bachelors
                                                                                     Covey taught. How to use statistics, conduct           program in Organizational Leadership.
                                                                                     efficient meetings, find and eliminate root causes,
                                                                                     how to be a leader of an organization or industry,
                                                                                     etc.
10/7/11      SFAA                Faculty-Staff       SFAA Bdg      Q11.324   CC      Technical innovation in the arts 3D graphic design     M16--VART could explore ideas on how to expand
                                                                                                                                            such opportunities.
12/2/11      Houston             Alumni                            Q11.325   GD      Texas-alumni event to get TX alumni on-campus          M11--The Houston Alumni Chapter is planning to
                                                                                                                                            attend the 2012 Homecoming game and pregame
                                                                                                                                            party.
11/8/11      La Jeunesse         Students                          Q11.326   GD      Textbook trading program                               M43--The bookstore is a profit center, therefore this
                                                                                                                                            idea may work best in a student organization.

11/14/11     Civic Center        Bus-Civic Leaders                 Q11.327   GD      The business group that used to exist; business        M12--Business Advisory Board is important and we
                                                                                     advisory board                                         have one. It is necessary for AACSB.
11/8/11      Sulphur Council     Community                         Q11.328   USPS    The drama department                                   M16--CoLA welcomes any financial support for its
             Chambers                                                                                                                       programs.
11/8/11      Sulphur Council     Community           Alumni        Q11.329   CC      The idea of moving to the next level                   M1--This idea is worthy of consideration as part of
             Chambers                                                                                                                       the university's strategic vision.
12/10/11     Stokes Auditorium   Community                         Q11.33    GD      Banners program                                        M49--We will continue to create a series with
                                                                                                                                            programming that is unique and artistically stellar.

10/12/2011   Lake Charles, LA    Staff                             Q11.330   Web     The McNeese Alumni database should be merged           M4-- Increase more and more sharing of information M11--The Alumni Office devotes a large portion of
                                                                                     with the McNeese Foundation database to better         and involvement between the Foundation and         their time and resources to updating and maintaining
                                                                                     serve the University and the community.                Alumni.                                            the alumni list, which is then made available for
                                                                                                                                                                                               college and departmental mailings for university
                                                                                                                                                                                               approved purposes.

1/19/12      Lafayette           Alumni                            Q11.331   GD      Theatrical program                                     M16--CoLA welcomes any financial support for its
                                                                                                                                            programs.
2/1/12       Kinder              Community                         Q11.332   USPS    Time--livestock shows; resources--memorial             M15--Burton Coliseum has begun expanding its            M45--Additional resources would obviously help any
                                                                                     contributions.                                         programming and events                                  department on campus so perhaps another
                                                                                                                                                                                                    department can address how this can be
                                                                                                                                                                                                    accomplished.
11/17/2011   Lake Charles, LA    Students, Alumni,                 Q11.333   Web     Try to have the best engineering program in the        M13--Although we have improved significantly over
                                 Commbus, Donor                                      state.                                                 the last few years, we can do much more.


9/23/11      Gayle Hall          Faculty-Staff       Gayle Bdg     Q11.334   GD      Try to move up a tier research-wise                    M2--Board of Regents Master Plan calls for McNeese
                                                                                                                                            as a regional, teaching institution; resource
                                                                                                                                            availability is significant limiting factor

11/14/11     Civic Center        Bus-Civic Leaders                 Q11.335   GD      Twice a year host a festival and invite public and     M56--Student symposium.                                 M23--Great idea. Who can fund it?
                                                                                     have art, engineering projects, physics
                                                                                     demonstrations, etc.
11/3/11      Hodges Field House Athletic Staff                     Q11.336   GD      University helping others around us like the           M35--We could pick three major community projects       M10--Our student-athletes logged over 2500 hours      M42--Community service continues to be an   M8--Marketing will continue and enhance efforts to
                                                                                     community                                              and host McNeese team such as Contraband Bayou          of community service in 2011-12. We will continue     important part of campus organizations.     promote the community service intiatives
                                                                                                                                            Cleanup Saturday, Habitat for Humanity Build,           to encourage our student-athletes to be involved in
                                                                                                                                            Special Olympics.                                       community service projects.

10/7/11      Kirkman 107         Faculty-Staff       Kirkman Bdg   Q11.337   GD      Video game development in DMCS                         M15--A graphics course and video game
                                                                                                                                            development course is offered every 3 semesters.
                                                                                                                                            The computer science faculty will explore more
                                                                                                                                            courses if there is a genuine interest.

12/2/11      Houston             Alumni                            Q11.338   GD      Volunteer opportunities                                M11--Continue he Mavericks volunteer club, who
                                                                                                                                            help to staff events and alumni functions and begina
                                                                                                                                            new alumni mentorship program.

1/18/12      Baker Auditorium    SGA-Students                      Q11.339   CC      Volunteering in the community to help people in        M2--Suggest review and study of activities to be        M35--We should continue to expand mentorship
                                                                                     need, ex: tutoring clinics, educating adults, etc      included in annual performance review                   service learning opporutnities.

10/10/11     Field House         Athletic Boosters                 Q11.34    GD      Basketball supporters increased (boy and girl);        M10--This has been done and has had very little
                                                                                     booster club that sponsors a bus to attend games;      success from the student and general population.
                                                                                     offer food and drink; have boosters sponsor
                                                                                     students to attend; add buses as more students
                                                                                     participate
11/8/11      La Jeunesse         Students                          Q11.340   CC      Wakeboarding                                           M14--The recent hiring of a wellness coordinator
                                                                                                                                            and the movement of the administration of the Rec
                                                                                                                                            Center under the direction of the Department Head
                                                                                                                                            for Health and Human Performance will provide
                                                                                                                                            many more opportunities in this area.


11/8/11      La Jeunesse         Students                          Q11.341   GD      Wakeboarding team                                      M14--The recent hiring of a wellness coordinator
                                                                                                                                            and the movement of the administration of the Rec
                                                                                                                                            Center under the direction of the Department Head
                                                                                                                                            for Health and Human Performance will provide
                                                                                                                                            many more opportunities in this area.
10/22/2011   Lake Charles, LA    Commbus,AthSup,D                     Q11.342   Web    We currently give money to girls and boys basketball M10--Thanks for your support.
                                 onor                                                  , the rodeo team, and football program. Both my
                                                                                       wife and I are long time members of The Cowboy
                                                                                       Club. We enjoy going to the baseball and softball
                                                                                       games when time allows.

11/8/11      Sulphur Council     Community                            Q11.35    CC     Being able to track students after they graduate      M11--Continue to maintain and manage a database M25--Employer feedback requested each semester &
             Chambers                                                                                                                        of over 40,000 contacts and update over 9,000 of       gr senior survey stats compiled six months after
                                                                                                                                             these records every year through various contacts,     graduation for each graduating class
                                                                                                                                             inquiries, and paid services. Consider contracting for
                                                                                                                                             a new alumni directory to coincide with the 75th
                                                                                                                                             anniversary.

9/23/11      Kaufman 232         Faculty             Kaufman Bdg      Q11.36    CC     Being rewarded for time spent on students and         M2--Suggest review and study of activities to be           M56--APR. Make a list of volunteers and tie it to
                                                                                       developing programs, not just on research and         included in annual performance review                      Annual Performance Review instrument.
                                                                                       publication
11/8/11      La Jeunesse         Students                             Q11.37    CC     Better charity events                                 M42--Union Office has worked to help coordiante
                                                                                                                                             and improve the tracking of the charity work done by
                                                                                                                                             students and student organizations.

9/29/11      Stokes-General      Community                            Q11.38    GD     Better education regarding how Foundation funding M4--Assist campus development. Advertise benefits              M7--We will evaluate public relations
                                                                                       is used; more information to faculty and community to donating. Expand donor growth. Merge Alumni                communication and identify additional methods to
                                                                                                                                          database. Increase donor research and recruitment.            reach faculty and community members and
                                                                                                                                          Market via web and expand donation options.                   coordinate efforts with University Advancement to
                                                                                                                                          Market Living Oak and Endow an Oak options. Add               include examples of fiscal stewardship when
                                                                                                                                          Foundation Staff.                                             appropriate.

11/8/11      La Jeunesse         Students