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					    Bus Rapid Transit Strategic Plan
    May 2009




1
BRT Strategic Plan
    Strategic Plan Goals and Objectives
      •   Evaluate feasibility and effectiveness of six BRT corridors
      •   Establish framework for project implementation
      •   Gain consensus on service elements and goals
      •   Serve as vehicle to engage cities and stakeholders
      •   Establish a brand identity for VTA’s BRT system
      •   Develop action, funding, and phasing plans for BRT implementation
           2008         Jan.   April          Oct.           Dec. 2009   Mar.
    Industry Review

    Corridor
    Assessment

    Branding Concept

    Service Elements,
    Costs

    Stakeholder Input

    Development Plan

2                                                              Bus Rapid Transit
External Partner Meetings
    #          Date                                  Meeting                                        Topic
    1    February 14, 2008                             VTA TAC                              BRT State of the Industry
    2    February 14, 2008                             VTA PAC                              BRT State of the Industry
    3    February 21, 2008                            VTA TP&O                              BRT State of the Industry
    4     August 14, 2008                              VTA TAC                                Corridor Evaluation
    5     August 21, 2008                             VTA TP&O                                Corridor Evaluation

    6    November 17, 2008   City staff: Mountain View, Sunnyvale, Los Altos, Santa Clara     Status Report, Input
    7     January 20, 2009                Caltrans, Highway Planning Staff                    Status Report, Input
    8     January 22, 2009                     Caltrans, District 4 Staff                     Status Report, Input
    9    February 10, 2009               South Bay Transportation Officials                   Status Report, Input
    10   February 23, 2009                City staff: Santa Clara, Cupertino                  Status Report, Input
    11   February 25, 2009                       City staff: San Jose                         Status Report, Input
    12     March 5, 2009                     Downtown East Valley PAB                           Final Plan Input
    13    March 12, 2009                               VTA TAC                                  Final Plan Input
    14    March 17, 2009               City Staff & Council members: Palo Alto                  Final Plan Input
    15    March 18, 2009                    Grand Boulevard Task Force                          Final Plan Input
    16    March 19, 2009                              VTA TP&O                                  Final Plan Input
    17      April 8, 2009                             VTA CAC                                   Final Plan Input
    18      April 9, 2009                              VTA TAC                                Final Plan Adoption
    19      April 9, 2009                              VTA PAC                                Final Plan Adoption
    20     April 15, 2009                American Public Works Association                    Status Report, Input
    21     April 16, 2009                             VTA TP&O                                Final Plan Adoption
    22     April 27, 2009                   Alum Rock Public Workshop                       Alum Rock Zoning & BRT
    23      May 7, 2009                        VTA Board of Directors                         Final Plan Adoption
3
VTA Service Design Guidelines
    Two Tiers of BRT Service

    BRT 1
     • Frequent all-day service
     • Branded service, specialized vehicles
     • Operates in mixed-flow lanes
     • Transit priority (bus signal priority, queue jump lanes)
     • Enhanced stations

                                                                   VTA 522


    BRT 2
     •   Operates in dedicated right-of-way
     •   Arterial bus lanes, at-grade busways,
         grade-separated busways
     •   Rail-like stations, enhanced amenities
     •   Off-board fare collection
     •   Coordinated land use planning
                                                                  Eugene EmX


4                                                                        Bus Rapid Transit
VTA BRT Branding
    Vision of VTA BRT Brand:
     • Must be different but also align with the
       overall VTA organization and brand

     • Communicates to customers the value of the
       service:

           •   Fast

           •   Modern

           •   High Tech

           •   Appealing

           •   Green


     “A great brand taps into emotions. Emotions drive
     most, if not all, of our decisions. A brand reaches out
     with a powerful connecting experience.”
     Scott Bedbury, Starbucks

5                                                              Bus Rapid Transit
Branding
    Early Branding Preference from Outreach Efforts




6                                                     Bus Rapid Transit
Corridor Evaluation
    Six Potential Corridors Studied (identified from VTP 2030 and COA):

                      Corridor Evaluation
                             El Camino


         • Six potential corridors studied (identified
                                       King
                                               Santa Clara-
                                                Alum Rock
                                      Road
           from VTP 2030 and COA)
         • (map highlighting the six corridors for
           study)
               Sunnyvale -
                Cupertino


                                   Stevens
                                    Creek

                                                    Monterey
                                                    Highway

7                                                   Bus Rapid Transit Strategic Plan
Transit Sustainability Policy
    Project Origin

                        Analysis/Assessment


                                      Staff Recommendation = Implementation



      Near-term Implementation                     City Action
          Santa Clara/Alum Rock
             El Camino Real
              Stevens Creek                                 VTA Board Action


      Long-term Implementation
            Monterey Highway
               King Road
           Sunnyvale-Cupertino



8
                                                          Project Implementation
Most Promising Options
    Objective: 30% Travel time savings over local service




         • Map of the two BRT corridors: 522
           (including local 22) and 523 (including
           local 23)




9
Daily Ridership
          Daily Demand: 70,000 – 84,000 riders



                                                   2030 Projected Ridership for BRT Projects


                         90,000                                                                  83,578


                         80,000


                         70,000
                                                                        59,584                             522
Average Weekday Riders




                         60,000

                                                                                    522
                         50,000


                         40,000                                                                             22
                                  30,959
                                                                                    22
                         30,000
                                             522

                         20,000                                                                            523
                                              22

                         10,000                                                     23
                                              23                                                            23
                             0

                                  Existing                             No Project                Project

                                  2008                                                    2030

10
Daily Ridership
          Increase of 10,000 – 24,000 riders


                                                      2030 Projected Ridership for BRT Segments


                         30,000
                                     27,840


                         25,000

                                                                                             Project     No Project
Average Weekday Riders




                         20,000
                                                                      17,854
                                                  21,688
                         15,000

                                                                                  11,218               10,853
                         10,000                                                                                       4,379

                                                  6,152                           6,636                               6,474
                          5,000




                            -

                                  Santa Clara / Alum Rock BRT            El Camino BRT                 Stevens Creek BRT




11
Total Operating Cost Estimate
                   Projected Annual O&M Cost: $58 – $71 million
                       Increase of $12 – $24 million, annually



                                                  2030 Projected Annual O&M Costs


                    $50,000,000
                                                  $46,168,568                       Existing (2008)    Project
                    $45,000,000

                    $40,000,000
                                    $36,399,399
                    $35,000,000
Annual O&M Costs




                    $30,000,000
                                                                                               $25,177,679
                    $25,000,000

                    $20,000,000

                    $15,000,000
                                                                               $11,023,200
                    $10,000,000

                     $5,000,000

                            $0

                                             22 & 522                                    23 & 523




12
O&M Cost/Passenger
                     Operating Cost per Passenger measures system efficiency



                                              2030 Projected O&M Cost per Passenger

                      $6.00

                                                                            Existing (2008)         Project

                      $5.00       $4.77

                                                                                 $3.92
O&M Cost/Passenger




                      $4.00




                      $3.00
                                                     $2.58
                                                                                                    $2.45

                      $2.00




                      $1.00




                      $0.00

                                          22 & 522                                       23 & 523




13
Capital Improvement Analysis: Major Findings

     Major Capital Components                  Capital Costs
     • Type of Transitway                      Range from $500-$570 million
        (Mixed Flow vs. Bus Lane)
     • Valley Fair/Stevens Creek Segment
         – Reversible Lane                        Stevens Creek
                                                      $65M
         – Elevated Viaduct
     • Vehicles (60’ Hybrid BRT vehicles &
        Right Side Doors)                                             El Camino
                                                 Santa Clara-           $209M
     • Stations (Split Platform Design,
                                                  Alum Rock
        TVMs, Real Time Info)                       $129M
     • Traffic Signals &
        Corridor Communications
     • Maintenance/Support Facility Upgrades
        (Chaboya/Cerone)
                                                    Capital Cost by Corridor




14
Design Principles
 Based on VTA Service Design Guidelines
 •   Provide bus lanes in problematic
     segments
       – Intersection performance (LOS)
       – Perceived congestion impact on
         operations/reliability
 •   Separate bus lane and mixed flow
     lanes
 •   Maintain same number of through
     traffic lanes
 •   Remove curbside parking instead of
     lanes
 •   Acquire ROW at median station
     locations only




15
Photosimulation – Alum Rock at King Road
 Today




16
Photosimulation – Alum Rock at King Road
 Future




17
Photosimulation – Alum Rock at 28th Street
 Today




18
Photosimulation – Alum Rock at 28th Street
 Future




19
Corridors




            Stevens Creek




20                          Bus Rapid Transit
Stevens Creek




21
Stevens Creek
     Reversible Lane vs. Aerial viaduct at Valley Fair/Santana Row




22
Corridors




            El Camino




23                      Bus Rapid Transit
     El Camino




24
Santa Clara Alum Rock




     Santa Clara – Alum Rock BRT




25                          Bus Rapid Transit
           Alum Rock – BRT Cross-Sections**
Santa Clara-Alum Rock Project Concept




26
VTA Committee Comments
     • Policy Advisory Committee
        – Approved Staff Recommendation
            • Market analysis determining when a corridor merits BRT?
            • When does ridership make LRT a better investment?
     • Technical Advisory Committee
        – Approved Staff Recommendation
            • Concern about on-street parking removal
            • Do not want Plan to serve as City commitment
            • Want balance between transit and city objectives
     • Citizens Advisory Committee
        – Agreed With Staff Recommendation (Committee Of Whole)
            • Concern about removal of on-street parking
            • When is corridor converted to Light Rail?
     • Downtown East Valley Policy Advisory Board
        – Consider naming service VRT – Vehicle Rapid Transit
     • Transit Planning & Operations Committee
        – Recommended adoption
            • Asked staff to highlight outreach work
27
            • Vehicle offers modern and attractive alternative
Next Steps

     • Work cooperatively with partners:
        – Service Options
        – Routing
        – Vehicles
        – Design Alternatives
     • Santa Clara-Alum Rock Preliminary Engineering
        – Start: Summer 2009
        – Service: Winter 2012
     • El Camino BRT Conceptual Engineering
        – Start: Summer 2009
        – Service: Winter 2013
     • Stevens Creek BRT Conceptual Engineering
        – Start: Summer 2011
        – Service: Winter 2015



28

				
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