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					My Geography fieldwork took place on two Tuesdays, the 2nd and 9th July, on both
days there was excellent weather. The fieldwork tasks I had to complete would
assist me in carrying out a study of Bournemouth’s town centre, and whether this
area was it’s CBD. I wanted to see whether or not Bournemouth fits in with the
Burgess land use model.

From this, I will try to prove my hypothesis Bournemouth town centre is a CBD and
fits the burgess land use model to make sure that it is not out of date.

My second hypothesis is that the core of Bournemouth’s CBD is more popular than
the secondary shopping area of Westbourne. I choose this because it appears to
be a popular shopping area.

In order to agree, disagree or modify my hypothesis I will need to ask the following
questions:

What types of shops and services do they offer?
What are the main reasons people choose the shopping centre?
Does the quality of the shopping environment change as we go out of town?
How busy the car parks are?
What proportion of the shoppers are tourists?

I will now explain the geographic idea of the Burges Land Use Model. The Burgess
Land Use Model presented a descriptive urban land use model. It shows the
different types of areas around the CBD by using circles as shown below.
In my opinion, Bournemouth will fit the Burgess Model.
There will be a number of key words that I will be using throughout. These are listed
below:

Convenience goods are goods that you buy every day.
Comparison goods are goods that you buy every once in a while.
Sphere of influence is a territorial area over which political or economic influence is
wielded by one nation.
CBD means Central business district.

The data that I have chosen to collect would be a pedestrian count to find the
number of people by the shopping centre, a car park count to find how many people
come into the town by car, a land use survey to find out what the types of shops
are, a questionnaire to find out how exactly some people got to the area and a shop
frontage to find out which shops are department stores and lower order shopping
centre. I will use a random sampling method to provide a fair investigation along
with a systematic method to provide more detail.

The methods of fieldwork I used are a tally chart for the pedestrian count and car
park count and tick boxes for the land use survey and questionnaire.



It is now important for me to locate the places I am going to investigate.




 Bournemouth is a large town and tourist
resort, situated on the south coast of England. It has a population of over 164,000 and it is
the largest settlement in Dorset. It is popular for businesses for settlement.
Maps

I will now provide 3 maps to show you where Bournemouth and Westbourne are
located.

Map 1 is a map of England.




Map 2 shows the area of Bournemouth’s town centre which is my main study
throughout this coursework.
Map 3 shows the area of the secondary shopping area of Westbourne, which I will
study.
Method

In order to investigate this project I have produced a summary of my methods in the tables
below.



This table is for the Bournemouth investigation.

Method            Sample size            Sampling           Time              Weather
                                         Technique                            Conditions
Questionnaire     10                     Random             12:00             Sunny and Dry
Car park count    For 10 minutes         Systemmatic        10:30, 11:00      Sunny and Dry
                                                            and 11:20
Pedestrian        For 10 minutes         Systemmatic        2:00              Sunny and Dry
count
Land use          100                    Systemmatic        10:00             Sunny and Dry
survey

This table is for my Westbourne investigation.

Method            Sample size            Sampling           Time              Weather
                                         Technique                            Conditions
Questionnaire     10                     Random             12:00             Dry
Car park count    For 10 minutes         Systemmatic        10:30, 11:00      Dry
                                                            and 11:20
Pedestrian      For 10 minutes           Systemmatic        2:00              Dry
count
Land use servey 100                      Systemmatic        10:00             Dry




When I go on the field trip I am going to gather data that could be useful.

To do the questionnaire I went to bournemouth town centre and asked people relevant
questions. Questionnaires are easy to analyse, reduce bias and they are familiar to most
people so they would be simple to do. This relates back to my hypothesis that the core of
Bournemouth’s CBD is more popular than Westbourne.

I will do a car park count in Gardens car park, Terraced car park and Avenue road car park.
I will count how many cars enter the car park and how many cars exit the car park. This
provides a larger image of the ammount of people coming into town and coming out of
town. It would help me prove my hypothesis that traffic issues affected the CBD.



I will also complete a pedestrian count so that I can see how many pedrestians walk past a
specific point, which will tell me the popularity of a section.




  I asked 10 people a number of questions about how they travel to help answer my hypothesis.

I asked which area they lived in so I can see how far the distance of getting there is and if the
distance reflects the visitors.


         Which area of Poole/Bournemouth do
                     you live in?

   6
   5
   4
   3                                                 Series1
   2
   1
   0
                                      er




                                              er
                         e
            e



                        om
          on




                                    st




                                            th
                                  in




                                           O
       st



                     ks



                                  m
    rk



                  an




                                ar
  Pa



                Br



                             Ch




                                                               (Make a rose diagram)

I asked how they travelled here so I know what the most popular mode of transport is. The
population of visitors is very varied across Poole and Bournemouth.
            How did you travel to get here?

     3

   2.5

     2

   1.5
                                                    Series1
     1

   0.5

     0
         Car   Walk   Bus   Train Bike Other
                                                                (Make pictogram)

I asked how often they visited so that I know whether they come here often or if it was just a one-
off.


                      How often do you visit here?

  3.5
    3
  2.5
    2
                                                                     Series1
  1.5
    1
  0.5
    0
         Once a   Over 4 Over 2 Once a Once or          Very
          day     times a times a week twice a         rarely
                    week    week        month

More people visit over once a week. This means that most of the shoppers do not come here
regularly.


I then asked why they shopped here to see why Bournemouth is visited by many people.
               Why do you shop here?


                                          Close

                                          Cheap

                                          Good range of
                                          shops
                                          Cheap/easy car
                                          parking
                                          Other




I asked what they shopped there for so I know what the main source of attraction is.


              What do you shop here for?

            Other

         Financial

         Furniture
                                                     Series1
  Electrical goods

          Clothing

        Groceries

                     0      2        4         6

Surprisingly, more people shop for groceries than anything else it has to offer. This suggests that it
should have more shops for groceries.


I asked how the shopping could be improved because I need to know what puts off some visitors
as not everywhere is perfect. It could tell me why there aren’t so many tourists.
                                                    Needs more
          How do you believe the shopping centre be
                                            shops/goods
                         improved?
                                                    Needs cheaper
                                                    prices

                                                    Needs better
                                                    footpaths and
                                                    roads
                                                    Too much litter


                                                    Too crowded


                                                    Other




I then did my car park counts to see how many car travellers enter and exit Bournemouth. I
counted for 10 minutes each time on different car parks. I went to more popular and emptier car
parks to give a fair image of how busy Bournemouth is. First I studied Gardens Car Park.



           Gardens Car Park (Day 1)                               Gardens Car Park (Day 2)


                                                   25
   100%                                            20
                                                    15
    80%
                                                    10
    60%                                              5
                                      Series1                                                     Series1
                                                     0
    40%                                                                                      S1
                                                             In
                                                                            Out
    20%

     0%
               In             Out




I found out that Gardens Car Park is one of the most popular car parks.
Terraced Car Park is the second car park I studied.

             Terraced Car Park (Day 1)                                 Terraced Car Park (Day 2)



                                                         Out

                                                                                                      Series1
                                                In
                                                              In
                                                Out


                                                                   0        2       4            6




As you can see, it is not very popular at all. Only 4 cars were in activity during the car park counts.


I then studied Avenue Car Park.
                                                                       Avenue Road Car Park (Day 2)
           Avenue Road Car Park (Day 1)
                                                         16
                                                         14
                                                         12
                                                         10

                                          In             8                                                 Series1
                                                         6
                                          Out
                                                         4
                                                         2
                                                         0
                                                                       In                  Out




Avenue Road Car Park is fairly popular judging by my graphs, but not as popular as my first study
of Gardens Car Park.




I then made a pedestrian count and recorded how many people walk past a specific area within 10
minutes in Bournemouth. This will give me an accurate view of how popular it is.


I went to Commercial Road and counted how many people walked by me. I came up with these
results.
                            Commercial Road

   113
   112
   111
   110
   109
                                                                 Series1
   108
   107
   106
   105
   104
           People passed (day 1)      People passed (day 2)



More people passed on the second day than the first day. I must now compare this to my next
pedestrian count which will be in Avenue Road to see if it is anywhere near as popular.

                              Avenue Road

  80
  70
  60
  50
  40                                                            Series1

  30
  20
  10
   0
          People passed (day 1)      People passed (day 2)



Avenue Road is not as popular as Commercial Road, judging by my results from the two
pedestrian graphs.




I will now make a scatter graph showing the shop frontage plotted against the height of the
shop. I looked at 75 shops and recorded the results.
                                        Frontage V height
                     60

                     50
  Frontage (paces)




                     40

                     30

                     20

                     10

                     0
                           0                       2            4                   6
                                                  Height (storeys)

As you can see, the height of the shop does not seem to affect the frontage of the shop. I see
no correlation in the graph at all.

I will now put together my results from my study of the Westbourne area. I created a
pedestrian count to prove my hypothesis that Bournemouth’s CBD is more popular than the
secondary shopping area of Westbourne.

First I studied Westbourne Road and recorded how many people passed by me.


                                           Westbourne Road

   40
   35
   30
   25
   20                                                                          Series1
   15
   10
         5
         0
                          People passed (day 1)        People passed (day 2)



For 10 minutes I recorded Westbourne Road and it isn’t very popular. This suggests that it does not
fit the land use model because it is supposed to be popular by the CBD.

I will now compare this road to The Square in Westbourne.
                                 The square

  60

  50

  40

  30                                                          Series1

  20

  10

   0
         People passed (day 1)        People passed (day 2)



The Square in Westbourne is more popular, but it is still not as popular as Bournemouth’s
CBD. This suggests that the core of Bournemouth’s CBD is more popular than the
secondary shopping area of Westbourne.

				
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