Extra Materials File

							Materials File (Module 4) 4.1.2 Presentation assessment worksheet (Extra materials: 4.1.2) 1 Answer the following questions about the presentation(s) you’ve heard. Members of the group: 1. ____________________ 2. ____________________ 3. ____________________ Topic of the presentation: __________________________________________________________________ One thing I learnt from this presentation: __________________________________________________________________ Thing(s) I liked most about this presentation: __________________________________________________________________ 2 Give points and add your comments to the following criteria (5 is the best). Criteria Presentation Organization (intro, body, conclusion) Spoken text (easy to understand and follow) Slides (preparation, pictures, letter type and size, etc.) Information Interesting Relevant 1 1 2 2 3 3 4 4 5 5 1 2 3 4 5 1 2 3 4 5 1 2 3 4 5 Rating Comments

4.1.3 Shopping lead-in Look at the statements below and try to decide whether they are true for you or not. Then discuss your answers with your partners and see if their answers are different from yours.        I never buy anything that I don’t really need. If I go shopping, I always write a list of things and never buy anything else than the things on my list. I find shopping boring. At the weekends our family usually spends at least half a day shopping. I regularly look for ads because they are important if I want to be well-informed about products and their prices. I am never influenced by advertisements. I like ads on TV because they are very entertaining.

4.1.3 Television ads http://www.visit4info.com/details.cfm?adid=13567
A woman at a street side cafe decides to leave her phone number for a man she likes the look of.

http://www.visit4info.com/details.cfm?adid=16431
A man breaks into a parked car but while he is trying to start the engine, he is overpowered by the Trunk Monkey

http://www.visit4info.com/details.cfm?adid=17770
An interactive voting machine to allow the voter to choose between George W. Bush and John F. Kerry. But it is a little biased!

http://www.visit4info.com/details.cfm?adid=14380
An old couple are driving along, when the woman passenger finds a spare steering wheel. They overtake another car and the woman turns her steering wheel towards the other car, making him swerve

http://www.visit4info.com/details.cfm?adid=13566
A beautiful woman orders a Hahn beer beside the pool. A guy on the balcony above decides he wants it!

http://www.visit4info.com/details.cfm?adid=23515

Three men are in an office with two of them dancing along to Salt N' Pepa's hit Push It, they are interrupted

by a stressed executive who wants to know how many converters are in stock, where the trucks are and where one of the delivery men is. The music is stopped and in seconds the stressed executive is told how many converters are in stock, where the trucks are and they use a walkie talkie to speak with the delivery man. The two men then go back to dancing.

http://www.visit4info.com/details.cfm?adid=20898

A couple are on a date in a restaurant, as the girl is poured a Diet Cherry and Vanilla Dr Pepper as she can hear is Mahna Mahna by The Muppets with everyone including her date appearing to sing along.

http://www.visit4info.com/details.cfm?adid=24190&bp=/search/?pg=charts&l=tops ector
The advert is cleverly done using hundreds of men dressed in different colour robes and charging towards each other in a scene not too distant from Braveheart. As they are charging together they are singing about how big the advert is. The final shots of the advert shows the men have formed a huge image of a man drinking beer.

4.2.1 Expression chart Starter Example: Do you know that on Sunday it’s Mother’s Day? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. her. Reaction Yes, I do, but I don’t know what to get

4.2.1 Expression chart - filled in for Topic 15 - Video Starter Do you know that on Sunday it’s Mother’s Day? Does she ever do the shopping in here? Do you think your mother would like some perfume? What are you going to get her? A CD’s a good idea. I think Beethoven’s Symphonies would be best. That’s a difficult choice. Hello, how can I help you? What kind of music are you looking for? Maybe I could ask the shop assistant for advice. I need some help choosing a CD for my mum. I think she likes musicals. What about a CD? Yes, but which one? I’d prefer something more modern. her. She sometimes comes in here. Yes, I’m sure she’d like that. Reaction Yes, I do, but I don’t know what to get

We have a special offer on ’Ghost of the Theatre’. This one is a compilation of disco hits. It’s really good. Did you find something? 4.2.2 Hot potatoes pairing activity (IDE KELL A LINK MAJD!) 4.2.2 Hot potatoes gap-fill activity (IDE KELL A LINK MAJD!)

Do you have anything else? No, I’ll take the musical. Yes, but it wasn’t easy!

4.2.3 Shop owner cards

You are the owner of a little shoe shop. You are the owner of a little clothes shop. You are the owner of a little book shop. You are the owner of a little perfumery. You are the owner of a little antique shop. You are the owner of a little music store. You are the owner of a little DVD shop (you sell movies). You are the owner of a little stationery shop.
4.2.3 Customer cards You would like to buy some presents for minimum 4 people (family and/or friends). Walk around in the shopping mall and find some suitable gifts for everyone. Fill in the following chart: 1. ____________________ (name); __________________________ (present) 2. ____________________ (name); __________________________ (present) 3. ____________________ (name); __________________________ (present) 4. ____________________ (name); __________________________ (present) 5. ____________________ (name); __________________________ (present)

You would like to buy some presents for minimum 4 people (family and/or friends). Walk around in the shopping mall and find some suitable gifts for everyone. Fill in the following chart: 1. ____________________ (name); __________________________ (present) 2. ____________________ (name); __________________________ (present) 3. ____________________ (name); __________________________ (present) 4. ____________________ (name); __________________________ (present) 5. ____________________ (name); __________________________ (present)

Shop-assistant Can I help you? Would you like to try it on? What size are you? What colour would you like? How would you like to pay? What can I do for you? Anything else? Is that all? Would you like a bigger one? It fits you perfectly. Function box: Polite request and offer Could you tell me….? Can you show me….?

Costumer I’m just looking. I would like to buy a pullover. Can you show me some? How much is it? Can I try it on? That’s all, thank you. I’m afraid this is a little bit tight. Could you show me a bigger one? Can I pay by credit card? I’ll take this./I’ll have it.

Can I help you? What can I do for you?

May I ask you to show me the way to ….? Would you like to try it on? 4.3.1.A Launching a new product – sample presentation Do you mind if I….. ? 1 Read the following presentation about a new product and find at least 6 i Would you mind telling me ….? _____________________ _____________________ _____________________ _____________________ _____________________ _____________________

2 Choose the most appropriate word or phrase from the list (A-M) for each gap (1-10) in the text and write it in the box below. There are two extra expressions that you do not need to use. There is one example (0) at the beginning. Good afternoon everyone. As you may already know, we are considering the introduction of a brand new chocolate bar, which is why I have called this meeting. So in my presentation I’m going to talk about our plans for launching and advertising it. First of all, I’ll explain some of its unique features, then I’ll discuss what kind of customer we are targeting. After that, I’ll move on to tell you about the price of the product, and finally, I’ll show you how it could be advertised. To begin with, the product itself, we feel that there is a need for a new chocolate bar

which would have a more intensive taste than the present ones on the market so it would have several crunchy layers of dried fruit covered in vanilla and chocolate. In addition, this chocolate bar would contain vitamins, therefore our key words are fun and health. Naturally, the packaging should also project this image. As far as the name is concerned, it should be short and easy to remember, for example, Chic-choc. Moving on to the customers, we believe it would be consumed by young people, consequently, we have aimed our campaign particularly at primary and high school students; however, it is also suited for all the other age groups. As it is a product that people buy as a little treat and eat right away, the price should not be too high, let’s say no more than 100 HUF. As for the advertising, it is well-known that this age group not only watches TV, listens to the commercial radio stations, but also regularly goes to the cinema. Therefore, we intend to advertise through these media as well as with giant posters. To sum up, it is a brand new healthy chocolate bar for young people with an intensive fruity taste at a relatively low price.

4.3.1.B Launching a new product – sample presentation with extra grammar 1 Read the following presentation about a new product and find at least 6 important facts about it. _____________________ _____________________ _____________________ _____________________ _____________________ _____________________

2 Choose the most appropriate word or phrase from the list (A-M) for each gap (1-10) in the text and write it in the box below. There are two extra expressions that you do not need to use. There is one example (0) at the beginning. Good afternoon everyone. As you may already know, we are considering the

introduction of a brand new chocolate bar, which is why I have called this meeting. So _____________ (0) I’m going to talk about our plans for launching and advertising it. _____________ (1), I’ll explain some of its unique features, _____________ (2) I’ll discuss what kind of customer we are targeting. After that, I’ll move on to tell you about the price of the product, and _____________ (3), I’ll show you how it could be advertised. _____________ (4) the product itself, we feel that there is a need for a new chocolate bar which would have a more intensive taste than the present ones on the market so it would have several crunchy layers of dried fruit covered in vanilla and chocolate. _____________ (5), this chocolate bar would contain vitamins, therefore our key words are fun and health. Naturally, the packaging should also project this image. _____________ (6) the name is concerned, it should be short and easy to remember, _____________ (7), Chic-choc. _____________ (8) to the customers, we believe it would be consumed by young people, _____________ (9), we have aimed our campaign particularly at primary and high school students; however, it is also suited for all the other age groups. As it is a product that people buy as a little treat and eat right away, the price should not be too high, let’s say no more than 100 HUF. As for the advertising, it is well-known that this age group not only watches TV, listens to the commercial radio stations, but also regularly goes to the cinema. Therefore, we intend to advertise through these media as well as with giant posters. _____________ (10), it is a brand new healthy chocolate bar for young people with an intensive fruity taste at a relatively low price.

A As B As far as C As well as D consequently E finally

F for example G First of all H In addition I In my presentation J Moving on

K then L To begin with M To sum up

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3 Now, look for other linking words in the text which mean the same as the ones below. then – as far as ... is concerned – consequently –

4.3.2 Launching a product 1 Work in small groups. After choosing a product (from the box), write your own campaign and present it to the class. Use the structure of the presentation and the vocabulary in italics.

a drink - a mobile phone - dog/cat food - a cleaning product - a car – shampooa magazine - an action movie some sport equipment a household appliance a snack

2 Now prepare a radio/television advertisement for your product with your group. Discuss all the details... Remember that an ad or a slogan should      be easy to remember include one important positive characteristic create positive feelings be original and simple differentiate the product from the others.

4.3.2 Presentation checklist 1. What kind of a product is it? 2. Why is it interesting/new/unique?

3. What is the product like? 4. Who are the target consumers? 5. Should it be cheap/expensive? 6. How are we going to advertise it? 4.3.2 Presentation checklist – feedback sheet Name of product: Name of presenter: 1. What kind of a product is it? _______________________________________________ 2. Why is it interesting/new/unique? _______________________________________________ 3. What is the product like? _______________________________________________ 4. Who are the target consumers? _______________________________________________ 5. Should it be cheap/expensive? _______________________________________________ 6. How are we going to advertise it? _______________________________________________ Notes: