Sports and Entertainment Marketing
Derby High School
Instructor: Michael Packard, MBA
Course Number: BUS 610
Catalog Course Description:
Course Emphasis: This is a specialized marketing course providing students with the opportunity to apply marketing principles in
the fields of sports and entertainment. In addition to a marketing overview, this course is designed to provide students with
competencies in the areas of promotion, sales, event marketing, facility design, merchandising, advertising, public
relations/publicity, sponsoring, and career opportunities as they relate to the sports and entertainment industry.
Text: Sports and Entertainment Marketing, Wardinski (Ed.), Glencoe, 2008.
Software: Microsoft Office 2007, Internet Explorer 7, and Windows XP will be used.
Items Needed Every Day:
A writing utensil
Notebook or Loose-leaf paper for note taking
Three Ring Binder
90 - 100 A
80 - 89 B
70 - 79 C
60 - 69 D
0 - 59 F
Lectures/Demonstrations: Important material from the text and outside sources will be covered in class. You should plan to
take careful notes as not all material can be found in the texts or readings. Discussion is encouraged by students.
1. Assignments: Read chapters, textbook activities, workbook problems, study guides, Internet activities, and writing
2. Exams: The exams will be closed book/note and will test assigned readings and material discussed in class. Study
guides and a review will be given before each chapter exam. Unit exams will be given over several chapters. The
final exam will be comprehensive. However, the instructor reserves the right to retest on material that was not
3. Team Projects: At several times throughout the year, students will be placed in teams for competitive and/or
cooperative events, activities and simulations.
Late work and Tardiness are handled as stated in the student handbook. I suggest you take time to read it. If you know you
are going to be gone for school activities, doctor appointments, etc. get your assignments in ADVANCE. Set an
appointment(s) to do your makeup work BEFORE your absence. Utilize the opportunity provided by your seminar period.
Makeup work may be done in the mornings before school or during seminar period. If you make an appointment(s) you are
expected to keep it and BE ON TIME. Full credit of a makeup assignment will be given only if you as a student are on time
to your makeup appointment(s). If your absence is unexcused, work will only be accepted for up to 60% credit. Be certain to
communicate with your instructors and the school concerning missed class periods.
Academic Dishonesty: Plagiarism and cheating are serious offenses and may be punished by failure on an assignment, exam,
paper or project. Repeated bouts of academic dishonesty may result in failing grades for the quarter and/or semester and
possible dismissal from the class.
1. WATER IN A CLEAR BOTTLE IS THE ONLY BEVERAGE ALLOWED.
2. RESPECT OTHERS’ PERSONAL SPACE (Keep hands and feet to yourself)
3. COME TO CLASS PREPARED, AND READY TO WORK.
4. BE IN THE ROOM WHEN THE BELL RINGS OR YOU WILL BE RECORDED AS TARDY.
5. TREAT ALL EQUIPMENT AND MATERIALS WITH CARE.
6. BE RESPECTFUL TO OTHERS AT ALL TIMES.
7. STAY ON TASK, COMPLY WITH COMPUTER POLICY, AND FOLLOW DIRECTIONS
8. LOG ON, INTO YOUR OWN FILE, ONLY.
9. NEVER GIVE OUT YOUR PASSWORD.
The F20 Student Survival Guide
Remember this: If you are here, on time, and prepared to work hard, you will have a lot of success here and for
the rest of your life. If you are late, unprepared and don’t work hard; you will face difficulties in here and for the
rest of your life. This class, for the time being, is your job; your pay is the grade you earn for the amount of
quality work you produce. The situation is just like a job in the “real world” where your pay is in direct proportion
to the amount of quality work you produce.
From the Planner (aka, Student Handbook):
Tardy= “not being in the classroom when the tardy bell rings”(p.22). My interpretation: your entire body
must be in the room from the time of the first tone of the tardy tone. It means if you are leaping through
the doorway as the tone completes, you are tardy. To avoid this, simply get to the room sooner. Six
minutes is more than enough time. If you don’t make it in time, the door will be locked and closed and
you need to proceed to the attendance office or commons for your period of In-School Suspension.
Personal Property (p.15) Electronic Devices “The use of electronic devices by students on school property
during the school day (8:00 A.M.-3:12 P.M.) is prohibited.” My interpretation: If I see it or hear it or
know you have used it; I’m going to take it. First time, I’ll give it back at the end of the period. Second
time, I’ll bring it to the office and you and your parent or guardian can deal with all the “administrative
Beverages: “Water is the only beverage allowed in classrooms and only at the teacher’s discretion” (p.15). Also,
if the bottle becomes a distraction, “Students must relinquish water bottles to teachers and staff upon
request” (p.15). Water in a clear bottle is allowed in this room at any time. Water must be kept at the
square tables. Absolutely no food or beverages are allowed at the computer desks at any time.
Food: “No items sold from the cafeteria window or lines and not items from the vending machines or from
outside sources are to be taken outside the commons area by students” (p.12). Don’t bring food to this
room; it is like a cell phone in that as soon as I see it or know you have it, it will be immediately
Other unique procedures:
First Five: this is how we will begin each class day. It is an exercise in creativity and critical thinking. I will have
written or projected on the front board a quotation, thought or provocative question to which a written
response from you is required. You may write by hand on a piece of loose leaf paper or type your
response using a word processing program. Seven student computers will be available on a first come,
first served basis. Your work on this assignment each day is due once five minutes of the period have
elapsed and is worth five points each day. Your grade is determined solely on your ability to produce
three complete sentences in the first semester, five in the second semester. You’ll not be graded on
spelling, grammar (except sentences); only on your ability to create coherent, legible thought.
End of the Period: Remember this. In this classroom, the bell does not dismiss you, the teacher dismisses you.
Do not migrate to the door way with one, two or more minutes remaining ‘til the bell. Stay in your seat
and work until your class is over. If everyone adheres to this, the bell will serve as a good end of your
time here. If there are those who attempt to leave their workplace early, other measures will have to be
enacted to replace the idle time wasted.
Public Time: This is when one person will speak at a time. It may be me giving lecture or instructions. It may be
you giving a presentation or answering a question that has been asked. During these times, one person and
one person only will have the floor. It is expected that everyone will be paying attention and be on task.
Group Time: This is a less structured conversational time. Side conversations are allowed. Usually, teams or
groups will be formed for purposes of collaboration or competition. Though we will all be acting on the
same task, conversations may be concurrent.
Private Time: This is when there will be little or no talking. Total individual attention will be given to the task at
hand. You might be reading, or completing a worksheet or taking a test. No conversations should be
taking place during these times.
Thirst, your bladder and why I’m a “one at a time” guy: As the semester unfolds, we’ll have opportunity
during private time to quench your thirst and/or void your bladder. You need to ask permission to leave
the room at any time. There are movement forms on the front table for you to fill out where you will note
your name, the time you left and the time of your return. Only one person may leave the room at a time as
it is difficult enough to keep track of you when you’re all here.
Textbook Use: In general, I don’t check out texts to students. For the most part, time will be provide to you in
class to do necessary readings. Note taking and powerpointing will be crucial skills for you to develop ,
but they will not take the place of a careful reading of your text in the time provided. Over 90% of all jobs
require a reading task each day; I will not apologize for requiring you to read your text.
Computer Use: This room has only seven computers for student use. All classes in this room have more than
seven students; therefore, sharing will become the rule of each day. Many of our class assessments will be
computer based, so we’ll be taking those assessments in shifts.
Seating arrangements: At least to start the year, you may sit as you wish in the room at the four square tables in
the middle of the room. Should there be a noticeable lack of productivity (by the instructor) due to
socialization, seating arrangements will be provided at no charge to you.
Why you can’t see me after school: At present, I coach two seasons at the middle school (football & girls’
basketball) and one at the high school (girls’ soccer). In general, it is my goal to leave campus as quickly
as possible so that I can be on time to practices and games at the middle school or at Panther Stadium.
Often I leave early for games and matches. If you need some extra help or have questions, the best time
to find me is before school. I am usually in my room by 7:30am. I am happy to sign you into seminar as
well. If you need help, I will find a way to get it to you.
Group Work/Individual Work: Working in teams is a fact of the modern workplace. The ability to be
productive in a group of peers is crucial to your success in the world of work that will certainly be a part
of your future. Part of your grade on some assignments in this room will be dependent upon the efforts of
others. There will be group projects! In each of those projects you will have opportunity to evaluate the
contributions of your teammates which will be a part of the project grade. All students must participate in
the group projects—there are no individual options.
Memorandum of Understanding
I have carefully reviewed the Sports and Entertainment Marketing Syllabus and F20 Student Survival
guide with my student and agree to abide by its provisions.
Student Signature: __________________________________________ Date: __________________
Parent Signature: ___________________________________________ Date: ___________________
Return this form with both signatures by August 19th, 2008 for full credit.