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					Ursinus College Department Learning Outcomes Assessment Report June 1, 2007

Department Name: BUSINESS & ECONOMICS I. Department Learning Outcomes Statements

Outcome Statement Ursinus students will demonstrate the ability to act ethically and reflect on the implications of those actions in all aspects of their lives.

Students participating in courses and programs offered by the Department will:
   develop the ability to clarify and understand their own personal values and those of others. gain experience making decisions and reflecting on the ethical and moral implications of those decisions in personal and professional situations. have an opportunity to reflect on the ethical and moral implication of geopolitical conditions and societal actions.

II. Learning Outcome(s) Assessed: (2007)  Assessment Procedure: As part of the senior exit interview, seniors were asked to respond to the following four statements/questions related to moral sensitivity. The responses are noted to each statement/question. 1. While at Ursinus I have deepened my understanding of my personal values. Rating: 1=strongly disagree to 5=strongly agree (Number in parentheses is number of respondents.) 1 2 3 4 5 0% 3.1% 9.4% 65.6% 21.9% (0) (1) (3) (21) (7)

Deepening

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In the B&E curriculum, in what percent of your courses did you reflect on the ethical aspects of business? Percent of classes (Number in parentheses is number of respondents.) 0-19% 2040-59% 60-79% 80-100% 39% 3% 25% 28% 31% 12% (0) (8) (9) (10) (4)

Course %

3.

Which of the following do you believe best represents the relationship between ethical practices and your future employment?

1 = I do not believe I will face any significant ethical issues at my job 2 = I will face ethical issues at my job, but I do not expect to discuss them with coworkers. 3 = I will faced ethical issues at my job and I will raise them with co-workers. 4 = I will argue for a change in direction in policy if I think the current policy at my job is unethical. Percent response to questions listed below (Number in parentheses is number of respondents.) 1 2 3 4 0% 10.5% 65.7% 23.7% (0) (4) (25) (9)

Course %

4.

Which represents you view of business’s role in the world community?

1 = Businesses should focus on its main goal of serving stockholders or owners. 2 = Businesses should support the community when it benefits the business. 3 = Businesses should support the goals of the community even when it does not directly benefit the businesses. 4 = Businesses should be active in assisting the community to achieve broader goals. Percent response to questions listed below (Number in parentheses is number of respondents.) 1 2 3 4 8% 21.6% 27% 43.2% (3) (8) (10) (16)

Course %

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Recommendations and Action: The BE department should continue its current coverage of ethical issues in business settings. Changes Resulting from OA: None noted at this time

III Summary of Student Achievement and Honors: STUDENT CONFERENCE PRESENTATIONS Academic Year 2006-2007 Daniel Schmuck and Emily Malinowski presented at the University of Rochester Simon Graduate School of Business Early Leaders Case Competition in April 2007. Dunn, Melissa, “Accounting for Stock Based Compensation: Voluntary versus NonAdopters of FASB Statement 123.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, and COSA, Ursinus College, April 2007. Miron, Alexander, “Investment Returns and Performance Attribution in Public Pension Systems.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, and COSA, Ursinus College, April 2007. Johnson, Tyler, “Leadership Ability: Formative Events and Rhetorical Tactics: M.B.A. Education and Early Military Experience of Modern CEOs.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, and COSA, Ursinus College, April 2007. Traino, Justin, “Does Friendship Matter? Ethical Decision Making and Undergraduate College Students.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, and COSA, Ursinus College, April 2007. Guerin, Allison, “Gender Separate Education: The Effects of Student Achievement and Self-Esteem.”, Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, and COSA, Ursinus College, April 2007. Guerin, Allison, “Gender Separate Education: The Effects of Student Achievement and Self-Esteem.”, Pennsylvania Economics Association, Harrisburg, PA, June 2007. Antonelli, Michael, “The Productivity of Government Spending: A Case Study of State Highway Capital Expenditure.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, COSA, Ursinus College, April 2007.

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Callahan, Danny, Verdant Power and the Installation of the First Ever Free Flowing Hydroelectric Power Grid. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Orlando, Matthew, The New Birth of Home Recording: The Alesis ADAT MDM. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Peterson, Ryan, Evaluating Oakley’s Introduction of the Thump. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Birnbaum, Nick, ESPN- The Sports Leader. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Borreggine, Kyle, Tempur-Pedics and the Effects of Memory Foam. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Barber, Mark, 3M and Thinsulate: Hitting the ground Running and Not Looking Back. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Bronstein, Juliet, The Tylenol Crisis & Corporate Responsibility. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Moulder, Tom, Red Bull: The Introduction of the Energy Drink. BE 490 Poster Research Project. COSA Ursinus, April 2007. Reimold, Zachary, Xtreme Football League: Xtreme Failure. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Curran, Mike, Exxon Mobil or Exxon Mogul. BE 490 Poster Research project. COSA, Ursinus College, April 2007. Shimer, Cynthia, Toyota’s Gamble: The Prius Hybrid in the US. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Stevenson, Craig, Under Armour: The Million Dollar Idea. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Tang, Sylvania, Wells Fargo: Going Reverse to Secure Your Retirement. BE 490 Poster Research Project. COSA, Ursinus College, April 2007. Coale, Zach, The Home Depot: A Revolution in Home Improvement. BE 490 Poster Research Project. COSA, Ursinus College, April 2007.

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Collins, Darrell, Consumer Choice or Society Benefit: Did Marriott Make the Right Decision to Go Smoke Free? BE490 Poster Research Project, COSA, Ursinus College, April 2007. DeAngelis, Justin, How and Why a 24-Hour Sports Network was Conceived and Implemented? BE490 Poster Research Project, COSA, Ursinus College, April 2007. Schmuck, Dan, New Coke: Dissecting a Disaster. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Donahoe, Sean, Freedom Funds: Penetrating Consumer Demographic Needs in the Retirement Savings Market. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Eastlack, Erin, How Effective Public Relations Saved Johnson & Johnson? BE490 Poster Research Project, COSA, Ursinus College, April 2007. Edelman, Steve, IPOD Phenonmenon: How Apple Changed the Music Industry. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Urban, Dan, Crossing Borders Blindly: The Daimler Chrysler Merger. BE490 Poster Research Project, COSA, Ursinus College, April 2007.

Malinowski, Emily, On Thin Ice: Repercussions of the Reprogrammed NHL. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Duppel, Matthew, Miller: We Get the Great Taste But Why Less Filling? BE490 Poster Research Project, COSA, Ursinus College, April 2007.

Gorman, Kieran, Nike Goes Extreme? BE490 Poster Research Project, COSA, Ursinus College, April 2007. Jost, Matthew, Microsoft’s Revolution of the Travel Industry: Expdedia.com. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Tolentino, Aaron, AOL Time Warner: Brilliant Decision or Huge Mistake? BE490 Poster Research Project, COSA, Ursinus College, April 2007. Wagner, Nathaniel, The Impact of Cingular’s Acquisition of AT&T Wireless. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Herring, Janine, Mr. President Goes to Hollywood: The Rise of Television in Presidential Campaign Advertising. BE490 Poster Research Project, COSA, Ursinus College, April 2007.

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Krill, Josh, Wii Would like to Play: How Nintendo is Using Innovation to Beat the Competition. BE490 Poster Research Project, COSA, Ursinus College, April 2007. LaFountain, Paul, Pepsi: Purchasing Market Share in the Sports Drink Market. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Wallingford, Ted, Moving to a Healthy McDonald’s. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Weiser, Lisa, Starbucks: The Decision to Enter the Specialty Coffee Industry. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Koumaras, Aaron, 30,000 Episodes Later. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Longino, Adam. Big Mistake: The Introduction of New Coke. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Wright, Aimee, Wal-Mart: Discount Merchandising Causes A Culture Change in Consumption. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Young, Chris, Ebay: The Auction Site that Changed the World of Internet Retail. BE490 Poster Research Project, COSA, Ursinus College, April 2007. DeLeon, Chris, IPOD: The Risk that Changed Our Culture. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Levchuk, Mike, Subaru and the WRC. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Tori, Anthony, “A” for Strategy: Oakland Athletics Throw A Curve Ball in Strategy. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Malone, Mike. Jetstar: Not Just Another Star in the Sky. BE490 Poster Research Project, COSA, Ursinus College, April 2007. Miller, Clay, Boeing 747: Industry Effects of Boeing’s Decision to Create the Jumbo Jet. BE490 Poster Research Project, COSA, Ursinus College, April 2007.

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STUDENT CONFERENCE DISCUSSANTS Academic Year 2006-2007 Entezari, Jason, “Determinants of Consumption in the United States, 1971 to 2006.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Pauline, Ryan, “The Decline of Mean Earnings for Bachelor Degrees.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Rinkus, Jon, “An Analysis of Total Medical Spending and Hospital Expenditures in the Untied States: The Effects of HMOs, Competition, and Aging.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Coates, Corrine, “Out of the Barrio: A Generational Analysis of Hispanic Labor Market Progress.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Moses, Perrin, “Income Inequality in the United States.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Delano, Josh, “Real Wages and Productivity.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Pfeiffer, Christian, “New Jersey’s Response to Air Pollution.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Turnbach, Heather, “It’s not Easy Being Green: An Analysis of the European Carbon Permit Market.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Traino, Justin, “The Effect of the Australia-United States Free Trade Agreement on New Zealand’s Agricultural Sector.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007. Hennessey, Sarah, “Government Determinants of Economic Growth in East and Southeast Asia.” Omicron Delta Epsilon Eighteenth Annual Undergraduate Research Conference in Business and Economics, Ursinus College, April 2007.

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DEPARTMENTAL HONORS 2006-2007 Honors Business and Economics: Melissa Dunn, “Accounting for Stock Based Compensation: Voluntary versus Non-Adopters of FASB Statement 123” Advisor: Cindy Harris Business and Economics: Alexander Miron, “Investment Returns and Performance Attribution in Public Pension Systems” Advisor: Karen Randall Business and Economics: Tyler Johnson, “Leadership Ability: Formative Events and Rhetorical Tactics: M.B.A. Education and Early Military Experience of Modern CEOs” Advisor: Stephen Bowers Business and Economics: Justin Traino, “ Does Friendship Matter: Ethical Decision Making and Undergraduate College Students” Advisor: Carol Cirka Business and Economics: Allison Guerin, “ Gender Separate Education: The Effects of Student Achievement and Self-Esteem” Advisor: Heather O’Neill Business and Economics: Michael Antonelli, “The Productivity of Government Spending: A Case Study of State Highway Capital Expenditure” Advisors: Shannon Mudd and Stephen Bowers

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IV. Summary from Student Exit Interviews: The BE department included the several additional questions on its senior exit interview survey. The first and second asked students to rate their overall Ursinus experience and their B&E experience, respectively. The following table indicates more than 85% of students are generally quite satisfied with both. Rating (1=extremely negative; 7=extremely positive) 1-2 3-4 5 6 7 3% (1) 9% (3) 34% (11) 34% (11) 19% (6) 0% (0) 15% (5) 28% (9) 25% (8) 31% (10)

UC experience B&E experience

Other questions dealt with student assessments of their writing and critical thinking skills. The table below suggests 80% of the students perceived significant improvement in their critical thinking skills, whereas 88% contended major improvement in their writing capabilities. Our recently invoked additional writing exercises in all classes appear to be paying off. Rating (1=have not improved; 2= slightly improved ;3=improved; 4=dramatically improved) 1 2 3 4 3.1% 9.4% 62.5% 25% (1) (3) (20) (8) 0% 21.9% 40.6% 37.5% (0) (7) (9) (13)

Writing skills Critical thinking skills

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V. Summary of Faculty Activities and Honors: Andrew Economopoulos, Professor PRESENTATIONS Economopoulos, Andrew “Is There a Political Bias in Fed Voting Behavior?”, Applied Business and Economics Conference, Honolulu, HI, January 2007. Economopoulos, Andrew “Do More Opportunities Lead to More Gambling: A Cultural Approach”, Growth in Gambling and Prediction Markets, Palm Springs, CA, May 2007 Economopoulos, Andrew “Ursinus College – An Integrative Program with a Research Focus”, Business Education Conference, Council of Independent Colleges, Chicago, May 2007. Ex-Officio Board Member – Pennsylvania Economics Association Lee Stephen Bowers, Professor OTHERS Carol Cirka and Steve Bowers were awarded a Chapter Grant from Omicron Delta Epsilon, the national honor society in economics, for their project, “Fostering Student Scholarship and Literacy in Economics.” Carol Cirka, Associate Professor PRESENTATIONS Messikomer, C.M., Cirka, C.C., Novack, M., & Sorensen, K. (2007). Hard hats required: Ethics under construction. A symposium to be presented at the Eastern Academy of Management meeting to be held in New Brunswick, NJ in May 2007. Messikomer, C.M., & Cirka, C.C. (2007). Picture this: Images of organization and aging in the assisted living industry. Presented at the Eastern Sociological Society Meetings in Philadelphia (March). Messikomer, C.M., & Cirka, C.C. (2006). Complex problems, a complex of disciplines: The need for an interdisciplinary approach to teaching and research. Presented at the Pennsylvania Sociological Society meeting, Edinboro, PA (October). OTHERS Carol Cirka and Steve Bowers were awarded a Chapter Grant from Omicron Delta Epsilon, the national honor society in economics, for their project, “Fostering Student Scholarship and Literacy in Economics.”

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Shannon Mudd, Assistant Professor PRESENTATION Mudd, Shannon, “Davy Crockett, Cherry Picking and the Problem of Refuse Lands.” Eastern Economic Association Meeting, New York City, February 2007. Heather O’Neill, Professor Board Member, Pennsylvania Economics Association Student Loan Evaluation Project: Admissions & Financial Aid Offices, Ursinus College, Fall 2006 External Reviewer – Department of Economics, Salem State College, Salem MA April 2007

VI. Summary of Departmental Initiatives or Significant Changes   The department now requires BE 270, Introduction to Financial Markets, as a core requirement in the major. This will ensure all students gain a fundamental understanding in finance. All 400-level-W courses will be capstone courses. Students can choose capstones based on their interest in particular topics instead of the one-capstone-fits-all approach previously utilized. The economics capstones will generally only require the department core as prerequisites, but the finance and business strategy capstones will have additional prerequisites. Students must achieve a grade above C- in BE 220, Business Statistics, in order to enroll in BE 320Q, Econometrics. Insufficient understanding of basic statistics will not enable students to grasp econometric concepts.

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