Nintendo
By: Andy Chambers Eva Collins Becca Crossen Kevin Hale
BUSA 310 Information Systems Professor Lee Pacific Lutheran University School Of Business Spring 2008
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Table of Contents Description of the Business Organization CFM Business Strategies VCM References 2 3 4 5 6
Description of the Business Organization Nintendo is a video game company based in Japan. They are a public company founded in 1985 with headquarters all around the United States with the closest in Redmond, Washington. They produce video games and consoles to play the games on. They are the third most valuable company in Japan and one of the most popular video game companies. Nintendo is continuously pushing technology to the edge with their newest consoles. The Wii, which was released in 2006 made gaming more interactive with their wireless remotes and wifi capability. They have also incorporated their wifi and more interactive techniques in the handheld console, the DS Lite. This dual screen hand held console includes a touch screen which allows many different games to take advantage of. These two new products have expanded Nintendo’s customer base from kids to baby boomers. Their all age inclusiveness has made Nintendo friendly and the most popular gaming system today.
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CFM
Potential New Entrants Advances in gaming Technology. Cell phone gaming. New Gaming Consoles
Bargaining Power of Suppliers Hitachi and Sharp
Bargaining Power of Buyers Intra-industry Rivalry Microsoft, Sega, and Sony Foreign Consumers, National Consumers, Corporate Buyers
Substitute Products or Services Board Games, Television, Internet, iPods, Books, Sports, PC games (World of Warcraft)
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Business Strategies Online their mission statement states, “At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to producing and marketing the best products and support services available. We believe it is essential not only to provide products of the highest quality, but to treat every customer with attention, consideration and respect. By listening closely to our customers, we constantly improve our products and services” (Nintendo, 2007). Nintendo continuously updates their technology providing the newest games possible. These games can range from learning games, such as Brain Age, to role-playing games such as Zelda. With this broad range Nintendo is able to attract customers from all ranges. “Nintendo continuously executed its strategy to expand gaming to the masses and made great progress in cultivating the female and senior demographics. Until now, these demographics have been less interested in games, however, with the launch of “Nintendo DS” and its software lineup known as “Touch! Generations”, Nintendo has successfully expanded the definition of video games in multiple software releases (Nintendo, 2007).” Their two newest consoles, Wii and DS Lite, have made it more accessible for older generations to use. They specifically target older generations to use Brain Age and Flash Focus to train the brain and eyes. Even more, “Nintendo will not just enrich the applicable package software lineup for Wii but will further intensify Wii’s “Channel” concept which already includes the abilities for the Wii owners to create their caricatures, view weather forecasts, news, and surf the web. Wii will encourage communication among
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family members as each of them can feel something relevant to themselves and be motivated to turn on the power everyday in order to enjoy “the new life with Wii” (Nintendo, 2007).
VCM
Firm Infrastructure Human Resources Management
Financial Policy Ethical Training
Accounting Game Designer Training
Regulatory Compliance Call Services Center Training
Legal
Community Affairs Customer Service Training
Agent Training
Technology Development
Pre-order Reservation System for Gaming, Yield Management System
Product Development Market Research
Ordering Tracking System
Procurement
Information Technology Communication
Yield Management System (pricing) Kitting, Inspection and Quality Control Services Inbound Logistics
Production Operations, Intellectual Property Operations, Goods and Services Shipment Operations Operations
Scheduling Shipment Scheduling, Gaming Retrieval System (Outlets for Nintendo), Outbound Logistics
Computerized Ordering System, Online Purchasing,Online Reviews, Nintendo Points System
Gaming Maintenance Systems, Complaint Follow-ups, Recalls, Exchange
Marketing and Sales
Service
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References "Nintendo." Nintendo. 2007. 10 Mar. 2008 . "Nintendo." Wikipedia. 10 Mar. 2008. 10 Mar. 2008 .
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