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					Hudson Library - Burton D. Morgan Center For
     Entrepreneurship Research Series

      "Turning your Ideas and
       Products into        Cash" ©

              September 27, 2011


                           Andrew R. Spriegel, Esq.
                              www.Smart2Patent.com
            My Background
1.   Engineering
2.   Management
3.   Fortune 50 and 100 Companies
4.   Inventor

                                    2
My Background




                3
                               My Patents (Issued/Published/Provisional)

Provisional Patents
60/922,235; 60/918,801; 60/926,821; 60/922,234; 60/925,309; 60/547,706; 60/839,259;
61/275,074; 12/868,703; 60/202,540;

Non-Provisional Filed
12/149,469; 12/081,853; 12/099,035

US Issued Patents
5,242,456; 6,105,617; 6,234,137; 6,334,950; 6,997,082; 6,983,495; 7,302,716; 7,690,537
7,434,710

US Issued Design Patents
D504,256

Canadian Patents
2122935; 2323242; 2324734; 2564667; 2567509; 2542965; 2500170; 2567509

International Patents
Brazil PI0604810; PI0604349; Japanese 2007146834; 2007119069; Chinese 1971045; European
1790416; EP1792661; EP06255442; Australian 2006233203; AU2006230698; Taiwanese
200730726; Korean KR102007054579AA; KR102007045941AA; Singapore SG000000132599A1;
SG000000131902A1

US Published Patents
2003/0024567; 2004/0078894; 2004/0007055; 2004/0148698; 2006/0071032;
2006/0053550; 2007/0095861; 2007/0114247; 2008/0078824; 2008/0262926; 20080245753;
2009/0276296; 2008/0245753; 2008/0202631



                                                                                          4
                             The Firm


Fortune 100 and 500 companies
     Companies of all sizes
      (US & International)
           Inventors

            Patents
         Trademarks
          Copyrights
     Intellectual Property


                                        5
         Legal Disclaimer:
These charts and information in this
presentation are very simplified and
           abbreviated!



                                       6
       Six (6) Main Presentation Topics
1.   Intellectual Property
2.   Patents
3.   Trademarks
4.   Copyrights
5.   Branding
6.   Teamwork
                                          7
Intellectual
 Property

               8
           Intellectual Property




Tangible Assets &
Intangible Assets


                                   9
  Tangible Assets
 Buildings, Vehicles and Inventory


 Intangible Assets
Patents, Trademarks and Copyrights




                                     10
                                     Tangible vs. Intangible Assets

        Tangible Assets                  Intangible Assets




                                   These guys are in the box seats!




These guys are in the bleachers!
                                                                      11
                    Most Valuable Business Assets?

What is the most valuable asset in business today?
              Intellectual Property!




                                                     12
Patents


          13
                  Patents




A U.S. Patent grants a
   Mini-Monopoly


                            14
                                        No. US Utility Patents Filed

                       Number of Utility Applications Filed at USPTO

                      450,000
                      400,000
No. of Applications




                      350,000
                      300,000
                      250,000
                      200,000
                      150,000
                      100,000
                       50,000
                            0
                            1960    1970    1980    1990     2000      2010
                                                Date



                                                                              15
                           Growth in Patents


           Growth in patents?

  Infringement lawsuits in the millions,
 hundreds of millions and in some cases
           billions of dollars.

  Polaroid v. Eastman Kodak, (instamatic
camera case) Kodak infringed those claims
and paid out approximately $873,000,000.


                                               16
  Patents
Utility Patents
Design Patents
Plant Patents
                  17
Utility Patents



                  18
                         Utility Patents


     A Utility Patent Protects
             Functional !



This can be to a product, machine,
a process, or even composition of
              matter.

                                           19
BAD NEWS - Invention Success Rates




                                     20
Patents




          21
  Typical Invention Approach
                 Low Success Rate

• Non-Provisional Patent (Expensive)
• Complex Product
• Work with a Bank
• Design a product like you are a Company
• Get the Lowest Price for the Product
• Buy Large Quantities to get the Lowest Price
• Go Overseas to get the Lowest Price
• Sell to Wal-Mart, Lowes, Home Depot…or License
Product (Big Box Stores)
• Spend a lot of Money
• Fail – Never Invent Again
                                                   22
Spriegel Invention Paradigm
                 High Success Rate

•   Provisional Patent (Less Expensive)
•   Simple Product (Tough to License Patent)
•   Can Manufacture One at a Time
•   Sell on Your Own
•   Avoid Wal-Mart, Lowes, Home Depot…
•   Don’t worrying about Profit Margins Initially
•   The price will come down as sales go up
•   The Goal is to take away Market Share
•   Get to Positive Cash Flow (Quickly)
•   If it is not working move on (Fail Fast Fail Early)
                                                          23
Inventors are often their own
      worst enemies!


  “This is a MILLION DOLLAR
         PRODUCT!”
                                24
  Inventing is very much like
 buying lottery tickets but you
can substantially increase your
       odds of Success!

                              25
       Selling Products

Sell to end user directly – High Margins
 Sell to Big Box Stores – Low Margins




                                           26
     Absolutely Key

Work with manufacturers that will
         Work with You




                                    27
                Spriegel Invention Paradigm




                  JD Sanders Logo (Team Work)

• Greg Getzinger (Team Work)
• $100,000+ Sales in less than one year
• Dominos, Schwan’s, Piccadilly Circus
  Pizza, Speedway, …

                                              28
   Spriegel Invention Paradigm




  www.WonderValv.com
Van Washburn (Team Work)
      20¢ per Valve




                                 29
    Spriegel Invention Paradigm




www.MyTeeGolfProducts.com
Rich Spenser, SSI (Team Work)




                                  30
                                     Spriegel Invention Paradigm




                                    www.jetportpopper.com
                                      Darlene Heimmer




Les Briggs and Myself (Team Work)
     Manufacturing/Design
                                                                   31
 Licensing Products

Very difficult and frustrating in
       many Instances




                                    32
                       What is this Patent?




Licensing a Product can be very Difficult!
10+ Year Old Patent (Issued Jan 18, 2000)
                                              33
                  Patents and Intellectual Property Rights




Industrial Designers/Graphic Artists Involved
    in the Patent Process. Craig Miloscia
  Nottingham – Spirk Licensing Agreement
                                                             34
I negotiated deal with Nottingham Spirk

                                          35
• Patent 10+ Years Old
• Gave him two hour
  Consultation
• He had ten prototypes
• JD Sanders made
  prototypes look
  professional
• JD Sanders who has an
  extensive tooling
  background sold all 10
                           36
Parker Hannifin, Babcock & Wilcox, JJB Engineering,
Ansco CNC Specialists, Cornwell Tools and Standard
Engineering Group, all of the Akron, Ohio, area,
Schoeller-Bleckmann Energy Services, Grayledge Pump
& Industrial LLC, Logan Machine Company and GM
Lordstown, Ohio, are currently using the wireless test
indicator.
                                                         37
Design Patents



                 38
Design Patents




                 39
Brian Kanke   Design Patents




                               40
                  Utility vs. Design Patent ?
Utility Patents       Design Patents




                                                41
Industrial Designers
Graphic Designers
      Artists
   Professionals

                       42
Competition!

               43
    Intellectual
  Property is Key
to Gaining Advantage


                       44
             My Opinion:
   We are in a Second “Industrial”
             Revolution
The Internet has changed all the rules

                                     45
• People can live and work where they please
   • People can live in Vermont but work for a company in Spain
• Companies can get bids on materials all over the world
• People can obtain services from all over the world
• You can Skype with people for little to no cost
   • I talk with my son in China all the time
   • I am in constant contact with my three daughters in other states
• Social and Business networking will only get bigger
• E-books have surpassed paperback books

                                                                    46
                   Trademarks




   A Federally registered
         Trademark
          Protects
• Words, Symbols, Logos,
  Images…
                                47
                                              Growth in Trademarks

                           Number of US Trademarks Applications Filed

                       350,000
No. Trademarks Filed




                       300,000

                       250,000

                       200,000

                       150,000

                       100,000

                        50,000

                            0
                            1990       1995       2000       2005       2010

                                                  Year




                                                                               48
     What’s Your Trademark Worth?


  You can

  keep a

Trademark

 as long as

you pay the

renewal fees



                                    49
                      Trademark Example




The Wrap Professors, we put the PRO in
        Auto Pro Design.com

                                          50
Great Trademark Examples




      Million Dollars Prizes




                               51
Branding


           52
             Every day you are branding yourself!




                                    Patents




Copyrights         Trademarks
                                                    53
Branding




           54
Branding




           55
                    Copyrights




 U.S. Copyrights protect
 original literary works,
dramatic works, musical
works, and artistic works.

                                 56
             Copyrights



    Books
     Music
     Plays
Artistic Works


                          57
            Diversify




Books $15
                        58
                   Copyrights - KEY




 Work for Hire
Who owns the Rights?

     Artwork & Tee Shirts

                                      59
       Copyrights - KEY



Work for Hire



    $35
                          60
            Estimated Value of Copyrights



    Estimated value of
  copyrights in 2005 was
1.39 trillion or 11% of U.S.
    GDP (MV of all final
   goods and services).
                                        61
   LEVERAGING INTELLECTUAL PROPERTY




THANK YOU!

QUESTIONS

COMMENTS
        Andrew R. Spriegel Esq.
        (440) 225-4234 Cell
        (330) 247-2211 Work/Fax
        aspriegel@GotoPatentLawFirm.com
                                          62
             LEVERAGING INTELLECTUAL PROPERTY


     Andrew R. Spriegel, Esq.
   Spriegel & Associates, LLC
    Patent & Trademark Attorneys
       Liberty Square Building
      110 W. Streetsboro Street
    Second Floor, Suites L4 & L14
        Hudson, Ohio 44236
         Phone: 330.247.2211
           Fax: 330.247.2211
          Cell: 440.225.4234
aspriegel@GotoPatentLawFirm.com
All Invitations accepted on LinkedIn

     www. smart2patent.com
                                                63

				
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