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Ride the wave Bing has search momentum - Microsoft Advertising

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Ride the wave Bing has search momentum - Microsoft Advertising Powered By Docstoc
					Microsoft Media Network
Presentation to [Client Name]
[Month Date, Year]
    Motivate consumers to action.

    Many advertisers want to go beyond traditional
    media buying to drive consumer actions—while
    naming their own prices.




2
    Microsoft Media Network
    is the right place to drive actions.

    Set your price and bid for display impressions in
    a highly efficient auction.

    • Run across our network of safe, quality            clicks     signups
      inventory, from Microsoft properties such as
      MSN and Windows Live to partner and trusted
      third-party sites.

    • Pay for what you want: actions, clicks,
      or impressions.
                                                        new leads   purchases
    • Receive actionable insights and guidance from
      a dedicated account team.




3
    What happens in a
    Performance Auction?




    Advertisers compete for display
    impressions by placing bids on clicks,
    actions, or impressions. Determine your
    goal and name your bid:

     • Cost per Action (CPA)

     • Cost per Click (CPC)

     • Cost per Thousand Impressions (CPM)

    Campaigns win impressions across
    premium placements by generating the
    highest eCPM possible.




4
    Recommended methods
    for winning in the auction.




    Flexibility in campaign setup improves your
    competitiveness:

     •   Buy types that best meets your objectives

     •   Creative with clear call-to-action

     •   Multiple ad sizes

     •   Strategic placement of action tags

     •   Consideration of view-based conversions




5
    Start by selecting
    your deal type.




                  Action            Click
                         CPA           CPC




                   Reach       Combination
                         CPM    Hybrid and Multiple
                                   Conversions




6
    “We want to drive actions.”
                                                                     CPA

                                                                Awareness / Reach
                                                              Awareness / Reach
    Cost per Action is ideal for
    performance-based advertisers
    looking to eliminate risk by only
    paying for a desired action, such                              Consideration
    as a download or sale.

     • An initial CPM-based test
       ensures maximum                                                Intent
       competitiveness in the auction.

     • Bid for impressions, pay only
       for conversions.                                               Shop
                                             Pay only for
                                         consumers who take
                                               action




7
    “We want to drive traffic.”
                                                                        CPC

                                                                   Awareness / Reach
                                                                Awareness / Reach

    Cost per Click is ideal for
    performance-based advertisers
    looking to drive site traffic with
                                                                      Consideration
    lower risk.

    • Bid for impressions; pay only for
      clicks.                                 Pay only for
                                                                         Intent
                                          consumers who visit
    • Optimizes campaigns to run where        and engage
      they best compete.
                                                                         Shop




8
    “We want cost-effective reach.”
                                                                 CPM

         With CPM, you bid                                    Awareness / each
                                                             Awareness / Reach
         only for impressions.
         It’s ideal for
         advertisers looking          Broad run of network
         for significant reach           reach across
         at aggressive rates.         premium placements       Consideration

      Reach new audiences
      across multiple
      placements.                                                 Intent

      Drive awareness.
                                                                   Shop
      Expand reach during
      product launches.




9
     Hybrid and Multiple Conversion deal types
     can make a good campaign better.



     Your Microsoft account team can guide you on            Awareness / each
     how to adjust campaigns and add options to
     increase performance.


     •   Hybrid: Adding a CPC bounty to a strong
         CPA campaign with infrequent conversions or
         actions can help quickly generate more
         volume at the same or a similar price.        CPA
     •   Multiple Conversion: Adding an additional     CPC
         CPA bounty at different stages of the sales
         funnel in a CPA campaign can help increase
                                                       CPM
         volume without raising the price.




10
     How does Performance Display
     add up?



                                                                  Awareness / each
                                                                 Awareness / Reach
          Call-to-Action                      Reach

             Creative

         Competitive Bid
                                  +      Inventory Insights

                                             Insights            =                 ROI




      You bring a compelling            We provide the reach,          Together, we
      call-to-action, great creative,   quality inventory, and         can help your business
      and a bid to drive actions.       actionable insights.           meet its specific direct-
                                                                       response objectives,
                                                                       effectively and efficiently.




11
Get started with Microsoft Media Network today.


                   Agency Logo
                      Here

				
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posted:5/2/2013
language:English
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