Web-curtains Affiliate Program (6572) Terms of Business
Please read these terms and conditions ("Terms of Business") carefully. By registering with the Web-curtains Affiliate Program as a Publisher, you are deemed to have read, understood and accepted these Terms of Business. Failure to comply with this policy will result in full or partial reversals of commission and/or removal from the program. Publishers are responsible for the quality, placement and method of distribution of links / content in relation to this program, please ensure you follow the guidelines and query any which you are unsure of in the first instance. If you have any questions or requests regarding these Terms of Business, please contact your account manager. 1. Cost Per Click (CPC) / Cost Per Thousand (CPM) Activity Whilst we openly encourage affiliates to bid on search engines on our behalf, we have a restricted keyword policy on the Web-curtains Affiliate Program. Members of our program will not be permitted to bid on brand, brand urls or brand name misspellings on Google, Yahoo Search, MSN/Bing or any other CPC / CPM platform. i. As an example you are not permitted to bid on “Hillarys” or “Web-curtains”. You can bid on generic terms such as “check design curtain” but must negatively bid on any brand terms. Affiliates are not permitted to link directly to the web-curatins.com site. The following rules apply to the display urls; a. Affiliates cannot use the display url. E.g. www.web-curatins.com b. Affiliates can include trademarks in the sub folders of the display URL's in their Search Engine Adverts e.g. www.affiliatesite.com/web-curtains Affiliates are not allowed to include trademarks in the sub domain of the display URL's in their Search Engine Adverts e.g. www.hillarys.AffiliateSite.com Affiliates are not allowed to operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines e.g. www.web-curtainsoffers.co.uk The following rules apply to the Ad Copy; a. Affiliates are not allowed to use trademarks in their Ad Copy Title b. Affiliates are not allowed to use trademarks in their Ad Copy Body All Ad copy must be correct and accurate information and must not include opinions or conjecture
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2. Discount code / voucher code websites As standard all voucher code use needs to comply with the official IAB guidelines which can be found here: http://www.iabuk.net/en/1/iabsaffiliatemarketingcouncillaunchescodeofbestpractice110808.mxs
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Publishers may only use discount codes which have been supplied to them by Affilinet on behalf of Web-curtains or their Account Manager. Publishers must not display made up / invented discount codes on their site(s) or display discount codes that were intended for use in other channels or for other online publishers. Under no circumstances are publishers allowed to surreptitiously use i-frames to set Affilinet cookies onto a user’s computer.
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Discount code publishers with websites that encourage users to “click here to reveal offer / code” thus setting an Affilinet cookie can only use this function if a voucher code exists for the Web-curtains program. If there is no voucher code available for the Web-curtains program publishers must not use this method, as it leads to a poor user experience If a discount code has been issued to publishers and it has an expiry date the publisher must clearly display on its website(s) the expiry date of this discount so that the user can decide whether they want to go ahead and click the publisher’s link. If publishers wish to maintain expired discount codes on their sites for search engine optimisation reasons, they must display clear notification to the user that the discount has expired. This notification must be located right next to the expired discount code. The font size must be no smaller than the site(s) body text and the colour use must contrast clearly with the background It is not acceptable for the notification to be displayed a significant distance from the expired code.
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3. Social Media Guidelines i. Publishers are required to approach the social media / UGC space with caution and with responsibility when considering the promotion of Web-curtains Care must be taken not to publish links or content relating to Web-curtains which is in proximity to other content that may be seen as offensive, illegal, pornographic, violent, derogatory, plagiarised or already related to / created by Web-curtains. Publishers must ensure that act within the guidelines of 3rd party media owners to post links or should disclose the nature of links / shortened URLs within a post. Publishers must take the same precautions within the social media space as they would within search and content. No use of the Web-curtains name within domain or sub domain. For example, www.webcurtains.domain.com is not allowed. www.domain.com/web-curtains is allowed. This includes misspells of brand and trademark terms. Regarding social media domains, direct use of brand terms or misspells in these for the purposes of this program are unacceptable. For example, Twitter.com/web-curtains is not allowed however, Twitter.com/red-curtains is acceptable. Publishers must not produce placements or links in a manner in which they are seen to be representing Web-curtains directly. Any publisher caught pretending to be Web-curtains will be removed from the program immediately. Redirecting straight to the Web-curtains site from a social media placement is allowed on the condition that the placements do not deviate from terms and conditions of this program and particularly in relation to the above, publishers must not claim to be representing Webcurtains. Publishers must be transparent about how they are using the social media Any posted links must not be seen to be capitalising on a non-related or sensitive issue All links must be in context with the core editorial or content for where they are placed – where applicable. Any links must not be placed through a third party account or identity without the owner’s permission.
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Any link should carry genuine value (i.e. you are providing links within a relevant and positive context).
4. Email Marketing i. All email marketing must be signed off by Web-curtains account management team.
5. Creative i. Affiliates may not alter any of the creative made available through the Affilinet interface. Affiliates are also requested not to hardcode banners into their sites, so updates made to those available through Affilinet may take immediate effect. If your site requires that banners are hardcoded, please contact the account management team to obtain permission before putting this in place. This will allow us to contact you whenever updates are necessary.
6. Validation Process and Lead Times i. ii. iii. Sales will be validated every week unless stated otherwise. Web-curtains will not pay commission on returned or cancelled orders Web-curtains will not pay commission on de-duped orders
7. Commission I. Where a % of sale value is earnt commission will be based on product value including VAT and excluding delivery. Actions attributed based on the standard cross-channel last click wins model.
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Affiliates found infringing these terms will be warned and may have commissions reversed. We reserve the right to withhold all open and unpaid commissions. Reactivation of your account will be decided on a case by case basis and you may be suspended permanently from the program. In the event of a clear breach of these rules, the involved publisher will be held legally accountable. If you would like to discuss any of the above terms and conditions in more details please contact uksupport@affili.net
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