ReThinking Persuasion is as old as humanity itself
, and records exist to show that the available technology of the day has been used to assist with persuasion for many thousands of years, and has evolved over the centuries to become more effective. PeopleNology Gregory Bodenhamer Nollijy University The earliest persuasive technologies were those which facilitated verbal communication. The first major advancement though was the technology which facilitated books, flyers, pamphlets, billboards and other forms of widely reproduced written and later visual communication. Sometimes these have a profound effect on culture - for example the Shanghai lady image in 1930s China. Today there are a plethora of electronic technologies which can be used for persuasive purposes. The key difference between "persuasion technology" in the modern sense and the persuasion which might have been used by a Roman emperor or a radical cleric supporting the reformation is the degree of reciprocal technical equality. In ordinary conversation unaided by persuasive technology, an individual may be more eloquent and persuasive than another individual, depending on their relative talents and training. But persuasive technology can give one interlocutor a technological edge and this might be the decisive factor. Improving intrusive technology e.g. RFID tags make this a rather more subversive process. There are recorded incidences of carpenters or stonemasons defeating highly respected scholars in classical rhetorical history. This would be more difficult today. Carpenters and stonemasons generally do not have the same access to persuasive technology as experts do.