Consumer Decision Making Contest

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					       Consumer Decision Making Contest
                           2001-2002 Study Guide


                               Paper Towels
In the early 1900s, Arthur Scott was head of          Process of Making Paper Towels
a Philadelphia, Pennsylvania, paper products
           company, which is now Kimberly-            Paper towels are made from trees that are
           Clark. He had a big problem. One           processed into pulpwood. Long fibers from
             day, he received an entire               softwood
             railroad car full of paper at his        trees, such as pine and spruce, are most
                 plant that wasn't good for           commonly used. After debarking, the
                 anything. The paper had              pulpwood is turned into chips that are
               been rolled too thick for toilet       cooked. The natural "glue" which holds the
             tissue, its intended purpose. So,        fibers together is removed, leaving a fibrous
             what was he supposed to do               pulp mixture. The pulp then goes through a
              with all of this paper?!?               series of cleaners and screens. Bleaching the
                    Fortunately, Scott heard          paper fibers during this step tends to make it
                    about a local school              more absorbent and white in color. While
                    teacher who had                   bleaching is a common practice, it is not
               developed a novel idea to help         necessary and some manufacturers today are
fight colds in school. Instead of asking              opting to reduce or eliminate this step.
students to use the roller towels in the school       Once the pulp has
restrooms to dry their hands, she gave every          been processed, it
runny nosed student a small piece of soft             goes through a
paper to use. That way the roller towel in            high-speed paper
the toilets would not become contaminated             machine and a
with germs. Aha! Scott decided he could               translucent
make “paper towels” from all that paper in            substance, called
his warehouse and try selling them. He                resin, is added to
made perforated rolls of "towels" thirteen            the mixture to
inches wide and eighteen inches long. And,            strengthen the
thus, paper towels were created.                      paper when it is
                                                      wet. The water is
It took many years before paper towels                removed and the
became popular with consumers and began               fibers bond to form
replacing cloth towels in the kitchen. And,           sheets of paper. Two layers of paper are
it’s taken even longer for them to come in            combined with a thin layer of adhesive and
the variety of patterns that are now                  embossed to form many tiny air pockets that
available. What a major industry from such            rapidly attract moisture. Shapes such as
humble beginnings!                                    diamonds or circles are pressed into the
                                                      paper to give a quilted pattern that improves

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its ability to hold moisture. Designs made           Some of the newer innovations in paper
with water-based printing inks are added to          composition make it possible to wash or
some rolls creating the wide selection of            rinse the towel and use it multiple times
towels available today. (For additional              whereas earlier versions of the paper towel
information about the papermaking process,           guaranteed limited endurance.
visit http://www.wipapercouncil.org .)
                                                     Cost, Packaging and Number of Sheets
While the basic process of making paper
towels is the same for all brands, it does not       These three factors are closely related and it
mean that all paper towels are the same.             pays to read labels carefully to determine the
Products can vary based on absorbency,               best buy. When selecting a paper towel,
reusability, cost, packaging, number of              find a hard roll towel whenever possible.
sheets, and the number of plys. As with any          Some manufacturers may “puff up” their
consumer good, higher priced paper towels            products with air so they look big but they
do not necessarily guarantee better quality.         actually offer fewer sheets per roll. Because
                                                         the size of the roll may be deceiving, it
Absorbency                                                    is better to look at the weight or the
                                                                 number of sheets per package.
                                                                   You can easily compute the
There are two                                                       cost of the towels per sheet to
significant                                                          compare the unit prices of
processes                                                            differently priced and sized
which affect                                                         rolls of paper towels.
paper towel
absorbency.                                                         In addition, packaging that is
The first is                                                       printed with safer soy-based
creping,                                                         inks tends to be more
which gives                                                      environmentally friendly.
the towel                                                          Whenever possible, you may
flexibility                                                           get more for your money
and stretch,                                                            and reduce the waste from
and creates                                                             packaging by buying in
more open areas                                                         bulk.
for water to enter.
The second is                                                         Number of Ply
embossing during the
converting process, which                             Paper towels come in both one and two ply,
develops a “void area” between the two               which means they are either one or two
tissue plies, allowing it to hold more water.        layers thick. Two-ply paper towels tend to
                                                     be stronger, more absorbent and more
Reusability                                          substantial than one ply towels, but they
                                                     may also be more expensive. Choosing one
In addition to being absorbent, a good paper         type of towel instead of the other would
towel should be strong, durable and hold             depend upon your intended use of the
together while you use it. Having the right          product and the desired results.
amount of wood fibers in the paper gives the
towel the right structure and makes it               Use of Paper Towels
substantial enough to perform well.
                                                     In addition to cleaning and wiping up spills,

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paper towels are often utilized for a variety       References
of purposes such as use in the microwave or
in place of coffee filters. Consumers should        Georgia Pacific http://www.gp.com
be cautious about using paper towels
carelessly. Improper use of any paper               Bounty Paper Towels
product in microwave or conventional                http://www.bountyfamily.com
ovens, including paper towels, can result in
fire. While most manufacturers do not               Proctor and Gamble http://www.pg.com
recommend using paper towels in
conventional ovens, they do suggest using
their white towels for food preparation and         Prepared by Sue Lynn Sasser, Ph.D.,
microwave cooking. On the other hand,               Extension Family Economics
they do not generally recommend using               Specialist, January 2001.
paper towels to dry herbs or flowers in the
microwave due to the length of time that is
required for drying. In addition, they
encourage consumers to use printed paper
towels only for general cleaning purposes.
Some producers package both white and
printed papers in bulk to give the consumer
greater flexibility.

Keep in mind that paper towels are
manufactured primarily for cleaning
purposes. Therefore, they are not perfect
substitutes for coffee filters or other such
uses. Because they are made from wood
fibers, most opticians do not recommend
using them to clean glasses because they
may scratch the glass.




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