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                           THIS ISSUE
                  “Ballistic” BJ Baldwin Joins Team Toyo
                Toyo Tire U.S.A. Welcomes a New President
                   Employee Training… It’s a New Year
            Gets a New Look
                To my new U.S. family and many longtime friends, I write this first letter in Connect magazine
             with optimism and excitement for our Toyo Tires brand in the U.S. Since last serving with Toyo Tire
             U.S.A. in the late 1990’s, there has been remarkable growth of our brand, both in this country and

                Once perceived as being a niche brand for the sport compact market, our tires are now highly desired in all market segments
             including light truck, luxury touring and crossover. This is a testament to Toyo Tires’ design innovation which has led to tires that
             deliver reduced noise during operation, better fuel economy and better handling performance. Our confidence shines through with
             both the No Regrets trial offer and competitive mileage warranties available on nearly every passenger and light truck tire.

                Technology and advanced production techniques have also allowed us to keep pace with specialized tire segments created by
             today’s vehicle designs, from crossovers to fuel-efficient vehicles. In fact, some of our product designs have created new trends, one
             example being our high-performance tires for sport pickups and SUV’s.

                Of course, once the tires are developed we must get them produced and out to dealers. International expansion of the Toyo Tires
             brand has been significant within the period of just one year. We have increased the capacity of our U.S. plant in Georgia, finalized the
             acquisition of Silverstone Tyre in Malaysia, and held the opening ceremony on December 8 for our newest plant in China. Toyo Tire
             (Zhangjiagang) Co., Ltd. located near Shanghai, is a low energy consumption factory which uses highly automated production
             technology. It is considered a cornerstone toward building a global production and supply structure for our brand.

               Back in the U.S., I feel both honored and privileged to serve as president & CEO of Toyo Tire U.S.A. Corp. I look forward to meeting
             you and hearing your input as we continue our journey to sell and expand this truly great brand —Toyo Tires.


               Tatsuo Mitsuhata
               President & CEO

       3     Toyo Tires In The News
             Brass Tacks Blazer on Proxes STII / Tire Business Minute Filmed Episode in SEMA Booth
             Off-Road Cover Truck on Open Country A/T / DSPORT Silvia Rolls on Proxes T1 Sports

    4-6      Marketing News
             2012 Sponsorships / Training… It’s a New Year / Custom POP Ready for Your Store
             New Product Data Books / New Look for /
             Mr. Nakakura Speaks at SEMA Reception / Versado Eco Experience / 2012 Dakar

       7     New From Toyo Tires
             Proxes T1 Sport Wins SEMA Global Media Award / Toyo Tires Reception                                                    ON THE COVER

   8&9       Photo Gallery
             SEMA Show Special
                                                                                                                                    Team Toyo’s newest member,
                                                                                                                                    “Ballistic” BJ Baldwin roosting with
                                                                                                                                    his new Open Country M/T-R tires.
                                                                                                                                    Photo: Cody Boor

      10     Getting Technical
             Simple Solutions for Properly Storing Tires
                                                                                                                                    BACK COVER:
                                                                                                                                    Robby Gordon’s Trophy Truck at
                                                                                                                                    speed during the Baja 1000.
      11     Commercial Tire Corner
             J-MAR Express Helps Contribute to the Development of New TBR Products
                                                                                                                                    Photo: Team SPEED
                                                                                                                                    Logan Russo (age 4) playing his first
             Dorsey Tire Turkey Fry and Open House                                                                                  season of soccer with his Toyo Tires
                                                                                                                                    soccer ball.

      12     Team Toyo Motorsports Report
             Kyle LeDuc and Jeremy McGrath Win / Robby Gordon Baja 1000 Report / Proxes R1R Sets Time Attack Record
                                                                                                                                    Photo: Katie Russo
                                                                                                                                    Robby Gordon’s SPEED Energy / Toyo
                                                                                                                                    Tires HUMMER during the 2011

                                                                                                                                    Dakar.™ Photo: Team SPEED
             Toyo Tires On the Move                                                                                                 Leslie Cohen on her way to the
             TTC Welcomes Mr. Tatsuo Mitsuhata as its New President / Farewell to Mr. Takagi / Video Games and R/C Toys             Ladies Division Win for the ST Class
                                                                                                                                    at the SCCA® ProSolo® Finale in
      14     For Your Information
             Rick Huseman Remembered / Team Toyo MMA Athletes Score Victories / Fall Connect Answers
                                                                                                                                    Lincoln, Nebraska.
                                                                                                                                    Courtesy: Leslie Cohen
                                                                                                                                    A great example of the realism found

  14-15      Toyo Tires Personalities
             Q&A with Randy Heestand / Connect Crossword
                                                                                                                                    in Jeremy McGrath’s Offroad.
                                                                                                                                    Image Courtesy: 2XL Games

                                                                                                                                    Toyo, Toyo Tires, Proxes,
             2012 Schedule of Events                                                                                                Open Country M/T, Team Toyo
                                                                                                                                    and Driven to Perform are
                                                                                                                                    registered trademarks of
                                                                                                                                    TOYO TIRE & RUBBER CO., LTD

2 CONNECT I Winter 2012
                                                                                        TOYO TIRES IN THE NEWS

   When Jason Mulligan, feature editor for Street Trucks
magazine, selected tires for the Brass Tacks Blazer project truck,
he requested the Toyo Proxes ST II for its style and performance.
   With its body removed, extensive detail work went into the
chassis of the truck, beginning with a fully customized frame
which houses an elaborate air bag suspension system. A fuel
cell feeds gas to the dressed-out Chevy LS engine, and the one-
off billet wheels are wrapped in 22-inch Proxes ST II tires.
   In fact, the finish is so amazing the rolling chassis was put on
display at the 2011 SEMA Show.
   Without revealing any more secrets, look for the full story on
the Brass Tacks Blazer in Street Trucks magazine. If you can’t
wait, check out this video showing some of the build process -
- I
Images: Courtesy of Street Trucks Magazine.

   When Alaina Scott, online manager for Tire
Business magazine needed a backdrop for
taping her November 4 web TV segment at the
SEMA Show, she turned to the Toyo Tires display.
Scott, co-host of Tire Business News Minute,
hopped into the replica UFC® Octagon™ and
donned a championship belt to add some fun.
   Check it out at I

   Jerrod Jones, editor for Off-Road magazine, recently made the call to Toyo Tires
when equipping a bright red Ford F-150 cover truck with a full complement of
accessories. The truck is owned by Super Streetbike magazine editor-in-chief, David
Sonsky, and it relies on 35-inch Open Country A/T tires to make it perform well both
on and off the highway.
   As you can see by the photo, they aren’t afraid to put their equipment through its
paces. Look for it on the cover of Off-Road magazine's February issue and read the
full article inside. I
Photo: Courtesy of Off-Road Magazine

   Sport compact enthusiasts attending the
2011 SEMA Show had an opportunity to
check out DSPORT Magazine’s Nissan Silvia
Project which was located on the north ramp
of the Central Hall near the Ford display.
   Owned by Richard Fong, feature editor for
DSPORT, this is a rare vehicle to find on U.S.
turf. The Silvia is outfitted with all of the tuner
items which make it a potent machine.
Upgrades include 245/35ZR18 front and
265/35ZR18 rear Proxes T1 Sport tires.
   You can read more about the car in the
January 2012 issue of DSPORT Magazine. I
Photo: Richard Fong, DSPORT Magazine

                                                                                                    Winter 2012 I CONNECT 3

       Toyo Tire U.S.A. Corp. continues to grow awareness in the U.S. through a variety of                                                                 Kyle LeDuc has a long history
    marketing efforts including motorsports sponsorships. These individuals and                                                                         racing with Toyo Tires, beginning his
    organizations emulate the brand message and company philosophy… Driven to                                                                           association with the brand in 2005.
    Perform. While the ink is yet to dry on some contracts we are excited to share the                                                                  He has scored numerous race wins
    following big news. Keep an eye out for more announcements.                                                                                         throughout the years, including
                                                                                                                                                        winning the prestigious Borg Warner
                                                                                                                                                        Cup in 2009. The three-year
       “Ballistic” BJ Baldwin has signed a
                                                                                                                                                        extension takes LeDuc and Toyo
    three-year contract as the newest
                                                                                                                                                        Tires through the 2014 season.
    member of Team Toyo Off-Road.
                                                                                                                                                           “I have built a solid past and now
    Considered one of the fiercest
                                                                                                                                                        a future with Toyo Tires,” said Kyle
    competitors in the sport of off-road
                                                                                                                                                        LeDuc. “It is huge to be with a
    racing, Baldwin will ride on
                                                                                                    sponsor in this sport for so long. Toyo Tires has a great program and wants to win the
    championship-proven Open Country
                                                                                                    Pro 4 Unlimited championship as much as I do.”
    M/T-R tires through 2014. His 800-
                                                                                                       “Kyle LeDuc is a great ambassador for the Toyo Tires brand,” said Stan Chen,
    horsepower Chevy Silverado trophy
                                                                                                    manager of events and motorsports, Toyo Tire U.S.A. Corp. “He has the drive it takes
    truck known as “Fedor” will carry the

                                                                                                    to win races and championships, and we are certain we will see both Kyle and the Toyo
    We needed a tire company that can                                                               Tires name on the winner’s podium for many races to come.”

    meet our needs as a race team and                                                               ROAD RACING
                                                   Photo: Cody Boor,
    withstand my abuse as a driver.                                                                    Toyo Tires will proudly continue its relationship with National Auto Sport Association
                                                                                                    (NASA). Toyo Tires is the Official Tire of NASA and the title sponsor of the NASA
                                                                                                    Championships at Mid Ohio Sports Car Course. The Proxes RA1 first became the spec
                                                                                                    tire for select NASA racing classes in 2002, while the new contract extends our
                                                                                                    sponsorship commitment through 2015.
                                                                                                       The NASA organization’s venues match perfectly with the type of products that
                                                                                                    helped establish the Toyo Tires brand as both a performance and premium product.
                                                                                                    Such tires include the Proxes RA1, Proxes R888 and the Proxes R1R.
                                                                                                       With the new contract, Toyo Tires increases its payouts in its NASA contingency

                                                                                                                                                            program. Drivers in thirteen
                                                                          Photo: Art Eugenio
                                                                                                    We are delighted to renew our partnership               different spec classes as well as
                                                                                                    with Toyo Tires for several more years.                 time trial and non-Toyo spec
    Toyo Tires name during major SCORE International and Best In The Desert off-road                They have been an incredible partner for                classes are eligible to earn Toyo
    races.                                                                                          more than a decade and we have found their Bucks when they win on Toyo

       BJ Baldwin is a 15-year veteran of off-road racing and is a former 2006 and 2008             product to be a perfect fit for many of our              tires. This provides an even
    SCORE-International Trophy Truck Champion. He also won the Best In The Desert                   most popular classes.                                   greater opportunity for Toyo Tires
    Trophy Truck Championship back-to-back in 2010 and 2011. In addition to                                                                                 dealers throughout the U.S. to
    representing Toyo Tires during races, Baldwin will also promote the Toyo Tires brand                                                                    sell these products to the racers.
    through appearances and additional marketing efforts.                                                                                                   Additional selling opportunities
       “We needed a tire company that can meet our needs as a race team and withstand                                                                       include Toyo tires for the many
    my abuse as a driver. After weeks of testing the Trophy Truck with several different off                                                                tow vehicles that transport the
    road tires I came to the conclusion that the Toyo Open Country M/T-R had the                                                                            race cars to NASA events.
    competitive advantage,” said BJ Baldwin. “The Open Country M/T-R simply performed                                                                          Another benefit of supporting
    better in all areas. I am very excited about my new relationship with Toyo Tires and look                                                               amateur racers is they are
    forward to celebrating many victories together. “                                                                                                       considered opinion leaders in the
       “Toyo Tires is excited to welcome BJ Baldwin to Team Toyo. BJ is driven to win in                                                                    communities where they live.
    racing, which reflects our company philosophy, Driven to Perform,” said Amy Coleman,                                                                     Their product recommendations
    senior director of marketing, Toyo Tire U.S.A. Corp. “For 2012, Toyo Tires is now                                                                       carry over to the friends, family
    represented by the super-team of Robby Gordon and BJ Baldwin. Our expectations are              and neighbors they associate with on a daily basis.
    higher than ever for Team Toyo to score big wins in desert racing.”                                “Toyo Tires is proud to support NASA and the amateur racers who put their cars
       Team Toyo’s 2012 super-team of off-road champions, Robby Gordon and BJ                       through the paces every weekend,” said Stan Chen, manager of events and
    Baldwin, marks Toyo Tires most powerful assault ever toward winning a repeat desert             motorsports, Toyo Tire U.S.A. Corp. “NASA provides a great platform which offers
    racing championship and a repeat Baja 1000 win.                                                 everything from High Performance Driving Events, to Time Trial and wheel-to-wheel

                                                                                                    competition with a wide variety of car classes. With our extensive tire line-up, we have
                                                           Kyle LeDuc is a great                    the products to match.”
       Toyo Tires will continue to support off-road
                                                           ambassador for the Toyo                     “We are delighted to renew our partnership with Toyo Tires for several more years.
    racer, Kyle LeDuc in the Pro 4 Unlimited class
                                                           Tires brand. He has the drive            They have been an incredible partner for more than a decade and we have found their
    of the Lucas Oil Off Road Racing Series. His
                                                           it takes to win races and                product to be a perfect fit for many of our most popular classes,” said Ryan Flaherty,
    900-horsepower #99 Ford F-150 race truck
                                                           championships, and we are                National Chairman of NASA. “We have worked very hard to offer the most lucrative
    relies on Open Country M/T-R tires to deliver
                                                           certain we will see both Kyle            contingency program available to grassroots racers and with more than two million
    wins. In 2011, LeDuc finished second overall
                                                           and the Toyo Tires name on               dollars up for grabs, Toyo Tires proves they are 100% committed to NASA racers.”
    in the Pro 4 Unlimited class championship,

                                                           the winner’s podium for                     Details on the contingency sponsorship can be found on the NASA website at
    winning six races and capturing eight top
                                                           many races to come.             I
    qualifying spots.
4 CONNECT I Winter 2012
TRAINING.                                                                                                                product. Individual store employees can sign up for the

AN ESSENTIAL TOOL                                                                                                        program using our password protected site. Whenever a new
                                                                                                                          product is introduced, you can find all the necessary product

FOR SALES SUCCESS                                                                                                        information online, helping you and your team answer
                                                                                                                         questions like a pro – and sell more tires. Certificates are sent
                                                                                                                        to participants upon completion, and gift certificates are avail-
   The New Year is here and it’s a great time for you and every-                                                      able for specific training achievements. Visit
one on your team to learn about Toyo Tires’ latest products and                                                     now to get started.
safety information. As our long-time partners know, we offer a com-                                                 In addition to online training, comprehensive product videos are
prehensive online training program for dealers and their employees.                                           also available through your Regional Sales Manager. is a highly effective tool with specialized training                                   Remember, knowledge goes a long way in making you more confident and
modules covering target fitments, as well as features and benefits for each                     effective when speaking with customers. Learn more. Sell more. I

   The 2012 Consumer and Commercial Product Data Books are now available and better           New iPad®-Friendly Version
than ever. Offered this year in three formats – print, CD-ROM and PDF, each is packed            Both 2012 Product Data
with even more product and technical information to help you review, compare and sell         Books are now available as
Toyo tires.                                                                                   PDF files with dynamic links
                                           More Information                                   that take you directly to a
                                                                                              desired page from the
                                           The 2012 Passenger Car and Light Truck             Table of Contents. They
                                           edition features:                                  can be read using an
                                           • Color coded category tabs for easier             iPad® or PC computer. For
                                            section viewing.                                  iPads, files can be e-
                                            • New performance, passenger and                  mailed and then opened using the free iBooks® application.
                                            LT/SUV/crossover product comparison               PC users can open the files using Adobe® Reader®. Ask your Regional Sales Manager to
                                             charts.                                          provide these PDF files by e-mail or disk.
                                             • The following products: Proxes 1,
                                             new Proxes T1 Sport, Versado LX II,                                                    New Compact Version
                                              Versado Eco, Versado CUV, and Open                                                       If you prefer to put the Data Books in your pocket,
                                              Country I/T.                                                                          ready for viewing on a computer, Toyo Tires now
                                              The 2012 Medium Truck edition                                                         offers a business card size CD-ROM which contains
                                               features:                                                                            both 2012 Product Data Books in a PDF format.
                                               • The following products: M157 and                                                      Both 2012 Product Data Books and business
                                                M657                                                                                card size CD-ROM’s are available on the Toyo Tires
                                                • A new SmartWay Technologies page                                                  POP site at I

   Now is the time to freshen up your showroom with
customizable Point-of-Purchase material from Toyo Tires!
From banners to tire inserts, there are a variety of items
available for branding your name next to Toyo Tires. You
can even pick the color!
   Visit today for details. While you are
there be sure to check out the new modular tire display
system. It will revolutionize the way you display tires,
leaving more room for what you really want in the
showroom – customers! I

   In February we will unveil an all-new with a fresh look along with new       revamped Team Toyo section with videos, photos, interviews and more.
features. We are maintaining the emphasis on simple, making it more consumer-friendly             The Tire Finder is also being improved with a new search-by-size function, making it
with easy-to-understand language and a new navigation structure.                              even easier for you and your customers to find the right Toyo products.
   Users will be able to compare products, create a wish list for the future and share what       This is just a small preview of what’s to come so be sure to visit and see
they have learned. The new will also feature a Technology section and a         it for yourself. I
                                                                                                                                            Winter 2012 I CONNECT 5

   During the Tuesday reception at the                                             affected inventory levels in the short term.
Tryst nightclub in the Wynn Hotel, dealers                                             While damage to the Sendai manufacturing plant was relatively minor, the surrounding
and select members of the media had an                                             infrastructure was devastated, thus delaying shipments of both incoming raw materials
opportunity to meet Mr. Kenji Nakakura,                                            and outgoing new products. Power outages caused temporary stoppages of all
president & CEO of TOYO TIRE & RUBBER                                              operations, while the tsunami swept away much of the company’s inventory of export
CO., LTD. Mr. Nakakura made an effort to                                           tires being stored at the Port of Sendai.
meet everyone possible during the                                                      While the Port of Sendai is considered a major logistics hub in the region, its extensive
Tuesday evening event which celebrated                                             damage meant that all companies in the area were faced with restrictions on raw
SEMA Show week.                                                                    materials and fuel. In response, Toyo Tires transferred some of its tire production to the
   At one point during the evening, Mr.                                            Kuwana manufacturing plant in Mie Prefecture and secured alternate shipping routes in
Nakakura addressed the audience with a                                             order to speed up the flow of export products.
warm welcome, and a special thank you                                                  Fortunately, the hardworking staff was able to overcome the challenges and the factory
to all of the dealers for remaining loyal to                                       returned to full production capacity before summer. The swift effort to restore Sendai to
the brand during the difficult first part of                                         its pre-disaster production levels helped both the company and the economy of
the year.        He acknowledged the                                               surrounding region.
challenges created by the disastrous                                                   Mr. Nakakura closed by stating Toyo Tires is committed to providing dealers with the
events on March 11 in Sendai and how it                                            best products possible and in a timely manner. I

    When Marianne Boland of Wesley Chapel, Florida decided to replace the
tires on her 2006 Hyundai Sonata, she upgraded to a luxury tire that is also
environmentally-friendly, the Versado Eco. Of course, there may have been
some influence by her son-in-law, Toyo’s own Marc Sanzenbacher, senior
manager of the competition performance products division.
    Diligently tracking her fuel mileage, Boland has seen a 12.6% increase in
her gas mileage since installing her Versado Ecos. That equates to an
additional 2.45 mpg of fuel economy.
    “For the average person driving 15,000 miles annually, that is a savings of
$260.00+ based on $3 per gallon gas,” said Sanzenbacher. “Not to mention
she absolutely loves the ride quality and low road noise of the tire.”
    This real-world experience easily demonstrates that money can be saved
in the long run by installing a premium quality, luxury tire product such as the
Versado Eco. I

   The 2012 Dakar™ is now in the history books, and so is Toyo Tires.
Running from January 1st through the 15th, the Dakar spanned the South
American continent from the Atlantic Coast of Argentina, to the Pacific Coast
of Peru. It began in Mar Del Plata in Argentina, swept through Chile, and
then finished in Lima, Peru. The route of the 2012 Dakar consisted of 14-
stages and covered more than 5,000 miles.
   Robby Gordon’s Team SPEED had two HUMMERS entered in the event,
one driven by Gordon, the other by former Dakar winner, Nasser Al-Attiyah.
Featured each night on the NBC Sports Network, the Open Country M/T-R
equipped HUMMERS captured five stage wins and a total of ten podiums,
with Gordon finishing fifth overall. He was also the only two-wheel-drive
vehicle in the top ten.
   Through it all, the Toyo Tires logo was prominently displayed

                                                                                                                     on the HUMMERS for the world to see. Fans could also
                                                                                                                     follow the action on the blog at, and
                                                                                                                     social media sites at and
                                                                                                            Connect will have a more
                                                                                                                     extensive report on the 2012 Dakar in the Spring
                                                                                                                     issue… be sure to watch for it in the mail.
                                                                                                                        In the meantime, be sure to check out the exciting
                                                                                                                     2012 Dakar videos on the Toyo Tires YouTube™ site at
6 CONNECT I Winter 2012
                                                                                                    likely to succeed in their respective
                                                                                                   countries. Philippe Crowe, publisher/
                                                                                                   editor-in-chief of V8 Passion, based

WINS 2011 SEMA SHOW                                                                               in Ontario, Canada; selected the
                                                                                                 Proxes T1 Sport for this coveted award.
                                                                                                     “Toyo Tires would like to thank

GLOBAL MEDIA AWARD                                                                              Philippe Crowe of V8 Passion for this
                                                                                                award, and all of the international editors
                                                                                               who participated as judges for SEMA’s
   During the 2011 SEMA Show, the Proxes T1 Sport was not only available for display at        2011 Global Media Award,” said John
the booth, but in the new products section of the show. Out of the nearly 2,000 new style     Hagan, senior director of sales, Toyo Tire
and performance products being displayed, the Proxes T1 Sport was one of a handful of         U.S.A. Corp. “This recognition by the media
recipients of a 2011 SEMA Show Global Media Award.                                           demonstrates the excitement we generate
   The panel of judges was made up of journalists from around the world. Each judge          with our new products, a result of continued
voted on 10 products which they felt would be of most interest to their readers and most    research and development by our brand.” I

  DEALER RECEPTION AT THE TRYST                                                             ™

     SEMA Show would not be complete without the reception hosted by Toyo Tires.
  For 2011, the event was held at the Tryst night club located in the Wynn®. After
  descending the stairs to the front entrance, guests walked down a hall to reveal
  a main room with an open air dance floor backed by a lagoon with a 90-foot
  waterfall. The 12,000 square foot club offered three full bars and two service bars
  for the guests.
     The evening event provided lots of space to roam, and a relaxed atmosphere
  to spend time with dealer friends. Toyo Tires would like to thank all that attended
  making it a very special occasion. I
  Photos: Mike Shin, Toyo Tires

                                                                                            Winter 2012 I CONNECT 7
     Have a great photo you would like to share? Send us your
     high-resolution digital photo, a short caption and your contact
     information for consideration in an upcoming issue to Don’t hold out on us! I
 S E M A        S H O W          2 0 1 1

                                                                                                                              Chad "Money" Mendes, demonstrates how he 'collects the
                                                                                                                              money' in the UFC Featherweight division.
                                                                                                                              Photo: Julie Sediq

 During much of the show, the Toyo Tires booth was packed with people. Photos: Mike Shin, Toyo Tires

                                                                                                                              UFC Middleweight fighter, Chael Sonnen, takes time to speak with a
                                                                                                                              fan while signing autographs in the booth.

 The D3 Group 1,001-Horsepower Le Monstre CTS-V Coupe drew large crowds. Equipped for the show with
 Proxes T1R tires, Le Monstre will compete in Time Attack! on Proxes R888 rubber during the 2012 season.

                                                                                                Team Toyo’s Anthony Pettis was just one of the UFC®
                                                                                                athletes that drew crowds of fans, many creating lines
                                                                                                surrounding the Toyo Tires booth.

8 CONNECT I Winter 2012
                                                                 Left, John Marchioni, president of Express Tire in San Diego,
                                                                 takes a moment to pose with the UFC® championship belt
                                                                 during SEMA Show. Photo: Bart Fletcher, Toyo Tires

                                                                                                                                                               This cool looking
                                                                                                                                                               Jeep, outfitted with
                                                                                                                                                               Open Country M/T
                                                                                                                                                               tires, was on display
                                                                                                                                                               in the Spectre
                                                                                                                                                               Performance booth in
                                                                                                                                                               Central Hall.
                                                                                                                                                               Photo: Joey Arbogast,
                                                                                                                                                               Superlift Suspension

                                                        SEMA Show marked
                                                        the the world debut of
                                                        the WALD F10 Black
                                                        Bison in the Toyo Tires
                                                        display. This tuned
                                                        2011 BMW 5 Series is
Showing the heart of                                    by Wald International
a true off-road racer, Robby Gordon went directly       of Japan and features
to the Street Concepts Ford Raptor. It featured a       Proxes T1 Sport tires.
'Snow Camo' wrap and was equipped with his
favorite tires... the Open Country M/T.

                                                                                                                                     Marc Sanzenbacher, senior manager of
                                                                                                                                     the Competition Performance Products
                                                                                                                                     Division for Toyo Tires, is seen during one
                                                                                                                                     of several on-camera interviews during
                                                                                                                                     the SEMA Show. (Watch Marc with Fireball
                                                                                                                                     Tim at Maurice
                                                                                                                                     Rosales, regional sales manager for Toyo
                                                                                                                                     Tires, also spent time on-air, taping an
                                                                                                                                     Auto A Fondo television segment which
                                                                                                                                     aired on the Spanish language version of
                                                                                                                                     SPEED Channel.
                                                                                                                                     Photo: Julie Sediq, Toyo Tires

                                                    Toyo Tires had a huge presence at the 2012 SEMA show with tires on hundreds of
                                                    impressive vehicles in booths and feature spots around the convention center.
                                                    Photos: Mike Shin, Toyo Tires

                                                                                                                                       Winter 2012 I CONNECT 9
     Have a technical question you would like answered in a future issue of Connect? Send it to us at


 One question that is often asked on the consumer support
 line is “how do I properly store my tires?”

     The question comes from two very different groups of people - those who rotate from summer
 or all-season tires to winter tires annually, and those with competition tires.
    The key to maintaining “healthy” tires that are ready when you need them is to follow the simple
 storage tips below for conventional and competition tires. The chemical make-up and construction
 of these tires are very different, yet similar rules apply for proper storage. The tips found here will   Fahrenheit (-9 degrees Centigrade).
 help maintain a tire’s longevity, helping to ensure they are ready to perform when you need them.            • Before mounting and dismounting competition tires, store them
                                                                                                           for at least 24 hours in a temperature controlled environment of 68
 Summer and All-Season Passenger and Light Truck Tires                                                     degrees Fahrenheit (20 degrees Centigrade), or warmer.
     • Properly clean tires prior to storage. If necessary, use a mild soap solution and water to help        • In addition to proper storage, it is important to inspect the tires.
 remove any harmful chemicals from the surface of the rubber. Then rinse with water and let dry. If        Keep in mind, the rubber compounds used in competition tires have
 the tires are mounted on alloy wheels, follow the wheel manufacturer’s recommendations on cleaners        unique properties that can cause them to lose some of their flexibility
 that do not include harmful chemicals.                                                                    when used or handled at or below 15 degrees Fahrenheit (-9 degrees
     • Store tires indoors in a cool, dry place where water cannot collect inside them. For extra          Centigrade). This loss of flexibility can lead to cracking and other
 protection, place them inside a storage bag. Many people use clean trash bags as a storage pouch.         damage. If visible cracking occurs, do not use the competition tires.
 If the tires are mounted on alloy wheels, bagging the tires and wheels is an extra measure to help        Additionally, improper storage of competition tires can damage them
 protect the surface of the wheels from                                                                    in ways that may not be visible.
 contaminants. Make sure both are dry
 before bagging.                                                                                              In the case of all tires, be sure to restore them to the correct air
     • Storage surfaces should be clean and                                                                pressure for their wheel position once they are reinstalled on the
 free of grease, gasoline or other substances                                                              vehicle. The vehicle’s manual or door placard will provide that
 which can deteriorate rubber over time.                                                                   information.
     • Tires should be placed away from a                                                                     Whether storing tires for seasonal use related to weather, or for
 source of heat, including hot pipes, heat                                                                 seasonal use due to racing schedules, it is prudent to follow these steps
 from power equipment, or walls that absorb                                                                to help maximize the performance and longevity of your tires. I
 the heat from the sun during the daytime.
     • Tires should also be stored away from harmful ozone-producing devices such as electric
 generators, motors and welding equipment. It is best to keep a distance from appliances such as
 refrigerators and microwave ovens as well.

 Competition Tires (Proxes R1R, Proxes R888 and Proxes RA1.)
    We recommend following the rules above plus these additional tips:
   • During periods of non-use or storage, such as during the off-season, remove the tires from the
 vehicle and, if still on the wheels, deflate to half the normal air pressure.
   • Avoid moving the tires in conditions below 15 degrees Fahrenheit (-9 degrees Centigrade).
   • If the tires remain installed on a vehicle, do not roll or operate the car at or below 15 degrees
10 CONNECT I Winter 2012
                                                                                    COMMERCIAL TIRE CORNER
   Have a question about commercial tires you would like answered in a future issue of Connect? Send it to us at

   An essential component in the development of any commercial tire product, either new or ongoing, is an established
fleet partner that can help to monitor and provide feedback. Additionally, that partner makes his/her equipment and
personnel available to engineering and technical personnel when necessary. It is also important for that partner to
maintain detailed records throughout the
service life of the test product.
   J-MAR Express, Inc. is this kind of
partner, having a long technical working
relationship with Toyo Tires for the
continued development of TBR products.
The late J. Clyde Martin began over-the-
road hauling at the age of 14 in the state
of Arkansas using mules and wagons.
Son, Julian, expanded on that tradition
by founding a company in 1960 which
grew to a fleet of 300 trucks before it
was sold. Julian Martin then founded
J-MAR Express, Inc. in 1986. The                                                                                        Gary McGhee from Shop Maintenance at J-MAR, poses
                                                                                                                        with one of the company’s Toyo Tires equipped Peterbilt
company now operates a fleet of over-                                                                                    tractors.
the-road trucks based in Searcy,                                                                                        Photos: Matt Hanchana, Toyo Tires.
Arkansas, in America’s heartland.
J-MAR’s silver tractor rigs pull                                                                                           “J-MAR has played a major role in the development
temperature controlled trailers along                                                                                   of our TBR line including our SmartWay verified
interstates 40 and 81, crossing the                                                                                     products,” said Matt Hanchana, product evaluation
“Lower 48” from California to New York                                                                                  engineer, technical department product planning &
State. The company prides itself on                                                                                     technical services for Toyo Tire U.S.A. Corp. “Almost
delivering dependable coast-to-coast Hirotsugu Wada, Senior Advisor, Technical Service Department, Toyo Tire            every new TBR premium product introduced into the
service with its well-maintained rigs, U.S.A. Corp., recently visited with Dewayne Vickers, Tire Manager for J-MAR.     market was tested in cooperation with J-MAR.”
including Toyo tires.                                                                                                      While tire products are designed today using high
   Several times a year, a technical delegation from Toyo Tires Japan visits J-MAR to coordinate the evaluation of      tech computers that simulate a variety of road surface
commercial tire products. Notable patterns that were tested on J-MAR trucks throughout the years have included:         and load conditions, ultimately real-world evaluation
the M154 all-position regional, M147 steer, M127 free-rolling, M627 and M647 drive-axle tires; and SmartWay             provides essential data for the improvement of both new
products including the M137 steer, M657 drive-axle and the new M157 free-rolling tires.                                 and current products. I

   In November, Dorsey Tire Inc. held their   including a pair of Toyo M147 steer tires won by
Third Annual Dorsey Tire Turkey Fry and       Ed Haffney from Howard Sheppard Transport.
Open House at their location on Highway       Attendees were also entertained with a car
80 in Pooler,Georgia. The 30-year-old         crushing demonstration by the Bigfoot monster
company sells Toyo Tires commercial           truck!
products and has stores in both Pooler           The day prior to the event, Gary Hendricks,
(near Savannah), and in Darien, Georgia.      truck tire sales manager, and Bill Carroll, regional
   In addition to their Dorsey Tire Store     sales manager for Toyo Tire U.S.A. Corp. (TTC),
locations, sister companies include           made a very special presentation. Patty Kelly, co-
Downtime Fleet Management, Dorsey             owner and CFO of Dorsey
Trailer Repair, and Rack-N-Roll Trailer       Tire, is a die-hard Pittsburgh
Systems – all servicing the commercial        Steelers fan. Hendricks and
trucking industry.                            Carroll presented Kelly                                                                                        Photos: Tammy Lee Pickard
   Their annual turkey fry and open house     with a football personally
is an opportunity to thank their              autographed by retired
commercial tire customers and their           Steelers defensive lineman
families. In addition, the Turkey Fry helps   and two-time Super Bowl
show the company’s appreciation to its        Champion, Travis Kirschke.
employees who help make Dorsey Tire a         (Travis Kirschke is the son
success, and their families. Some 400         of Gary Kirschke, senior
lbs. of turkey was served during the open     manager of advertising for
house, along with hand cut fries and more     TTC.) Kelly was elated to
traditional Thanksgiving sides.               receive her signed football.
   Vendors were invited to participate, and      Dorsey Tire does a great job of servicing the
Toyo Tires had an outdoor display at the      commercial trucking segment in South Georgia,
event. A variety of door prizes and           and Toyo Tires is proud to be included in their
giveaways helped boost the fun factor,        product line. I
                                                                                                                                       Winter 2012 I                                 11

   Immediately after the SEMA Show on
November 5, Team Toyo Off-Road drivers,
Kyle LeDuc and Jeremy McGrath, both
scored victories during Round 13 of the
Lucas Oil Off-Road Series race at the Las
Vegas Motor Speedway. Both drivers relied
on Toyo Open Country M/T-R tires to help
them win the top spot in their class, Pro 4
Unlimited and Pro 2 Unlimited respectively.
   Las Vegas was the first-ever win in the
series for Jeremy McGrath in the Pro 2                                                            Photo: Art Eugenio
Unlimited class with his #2 Monster Energy
/ Ready LIFT / Toyo Tires Ford truck. McGrath was             99 truck with Rockstar/Makita and Toyo tires behind it            Left-to-Right: Hirotsugu Wada, Senior Advisor, Technical
unbeatable throughout the race, even with the intense         can really do — smoke the competition with ease,” said            Service Department, Toyo Tire U.S.A. Corp. (TTC); Kazuki
competition from the 17-truck field. He had the joy of         LeDuc. “We also had a great race for Pro Lite. We finally          Kawakami, Tire Technology Development Department
                                                                                                                                Number 1, TOYO TIRE & RUBBER CO., LTD. (TTR); Tomoaki
standing on top of the podium along with the technical        got the truck dialed in and smooth, setting the fastest lap       Sugaya, Manager of Tire Product Planning Department,
teams from both Toyo Tire U.S.A. and Toyo Japan.              in both races and a near victory with our Toyo tires              TTR; Kenichi Ueda, General Manager of Tire Technical
McGrath’s win represented his fifth trip to the podium in      hooked up!”                                                       Service Department, TTR; Yukinori Morikawa, General
2011, having finished second three times in addition to a         During Sunday’s big money race, the Lucas Oil                  Manager of Tire Product Planning Department, TTR;
third place trophy.                                           Challenge Cup, Pro 2 vs. Pro 4; LeDuc led the race early          Kimiaki Hideshima, Manager of Tire Sales Administration
   “After coming so close this season, it feels really good   and set the fastest time of the race, ultimately a                Department, TTR; Fardad Niknam, Senior Director,
                                                                                                                                Technical Department, Product Planning & Technical
to bring home the win… it was a huge team effort,” said       mechanical problem sidelining his effort. Jeremy                  Services, TTC; and Randy Heestand, Product Manager, UHP
McGrath. “The truck ran flawlessly and the track was           McGrath powered his Toyo Tires equipped Ford truck to             and Competition Products, Technical Dept., Product
perfectly suited for my Toyo tires. It was an awesome         capture third overall, along with a check for $7,500.00 in        Planning & Technical Services, TTC. (Race winner Jeremy
day!”                                                         front of the fans in Arizona.                                     McGrath is in the foreground.)
   On December 10th, during Saturday’s Round 15 at               “We congratulate Kyle LeDuc and Jeremy McGrath for             Photo: Adrian Puente, Toyo Tires
Firebird Raceway in Chandler, Arizona; Kyle LeDuc scored      their wins at Vegas and in Arizona,” said Stan Chen,
his sixth win of the season in the Pro 4 Unlimited class      manager of events and motorsports, Toyo Tire U.S.A. Corp.            Saturday’s win in Arizona was Kyle LeDuc’s sixth win
with his 900-horsepower #99 Rockstar / Makita / Toyo          “We also congratulate both Kyle and Todd LeDuc for their          during the season while he also captured eight top
Tires Ford F-150. Not only did he dominate that class,        second and third place overall finish in the 2011 Pro 4            qualifying spots in 2011. Brothers Kyle and Todd LeDuc
but he finished second in the Pro Lite Unlimited class         Unlimited class championship.             Their success           captured second and third overall for the 2011 Pro 4
driving his #99 Rockstar / Makita / Toyo Tires Ford Ranger    demonstrates the consistency and race winning                     Unlimited class championship points while competing on
equipped with off-the-shelf Toyo Open Country M/T tires.      performance of our Open Country M/T-R tires throughout            Toyo Open Country M/T-R tires. Jeremy McGrath finished
   “The Saturday race was a true testament of what the        the year.”                                                        4th overall in Pro 2 Unlimited. I

ROBBY GORDON                                                                                                                Photo: Art Eugenio
                                                                                                                                                   when crashing was around 100-mph.
                                                                                                                                                   The bodywork on both ends of the truck

BAJA 1000 REPORT                                                                                                                                   was torn off, yet Gordon managed to
                                                                                                                                                   get the truck back on the track after
                                                                                                                                                   extensive repairs. At one point after the
   The 44th Annual Tecate SCORE Baja 1000 desert race                                                                                              crash, it was determined that he was
was held mid-November on the scenic Baja California                                                                                                running in fifth place in the race. Then,
peninsula in Mexico. This year’s race was an abbreviated                                                                                           with only two miles until the finish, the
700 miles in length, starting and finishing in the coastal                                                                                          weakened driveshaft broke, requiring
city of Ensenada.                                                                                                                                  another major roadside repair.
   With the Baja, you can always expect the unexpected.                                                                                               Gordon ultimately finished 10th,
Only one-week after a major rainstorm passed through                                                                                               which was remarkable considering the
the area, the riverbed leading out of town challenged         Chevy Silverado trophy truck, drew a poor starting position       challenges dealt by this year’s Baja. His Toyo Open
racers with large quantities of standing water. Shortly       for this year’s Baja 1000. Always focused on winning,             Country M/T-R tires helped deliver Gordon’s top ten Baja
after departing the riverbed, competitors were dealt a        Gordon set off on a blistering pace to make up time. He           1000 finish.
surprise as a jackknifed big rig completely blocked the       was on a flawless run until approximately 380-miles into              For an exciting video showing the racing speeds of
course, forcing a restart of the race after the incident.     the event. Running around 130-mph, Gordon missed a                Gordon’s truck in the 2011 Baja 1000, check out
   Robby Gordon, piloting his SPEED Energy/Toyo Tires         turn and spiraled into the desert; his calculated speed  I

PROXES R1R SETS RECORD IN TIME ATTACK!                                                                                                                             Photo: Jonathan Rochin

   Toyo’s Proxes R1R continues its racing success, this
time in Global Time Attack. Professional Awesome Racing,
based in West Lafayette, Indiana, set the street tire track
record at Autobahn Country Club in Joliet, Illinois in mid-
September with a time of 1:34.275.
   Expertly piloted by Daniel O’Donnell, the team’s car is
a Mitsubishi Evolution VII equipped with 255/40ZR17
Proxes R1R tires. I

12 CONNECT I Winter 2012
                                                                                        TOYO TIRES ON THE MOVE

                                       TOYO TIRE U.S.A. GETS NEW PRESIDENT/CEO
                                          In the beginning of January Toyo Tire U.S.A. Corp. (TTC)              His experience also includes leadership roles in the company’s
                                       welcomed Tatsuo Mitsuhata as the new President & CEO.               European subsidiaries. From 2008-2011, Mitsuhata held the position of
                                       Appointed by TOYO TIRE & RUBBER CO., LTD. to oversee our            vice-president of Toyo Tire Europe GmbH, where he oversaw all sales
                                       U.S. operations, Mitsuhata is a 23-year veteran of Toyo Tires,      operations in the UK, Belgium, the Netherlands, Luxembourg and Italy. In
                                       returning to TTC where he served as the company’s                   addition, he was acting president for the company’s Germany/Austria
                                       coordination manager from 1994 to 1998.                             Division.
                                          Mitsuhata began working at TOYO TIRE & RUBBER CO., LTD.             “Tatsuo Mitsuhata is an experienced veteran of Toyo Tires worldwide,
                                       in 1988 and quickly rose through the ranks. He oversaw Middle       with prior service in the U.S.,” said Takashi Shimizu, president and CEO,
                                       East sales operations from offices in Athens, Greece; and then       Toyo Tire Holdings of Americas Inc. “We look forward to having his
                                       oversaw all sales within the Middle East, Africa, South East Asia   leadership and extensive knowledge at Toyo Tire U.S.A. Corp. as the Toyo
                                       and China from Toyo Tires corporate in Japan.                       Tires brand continues to expand in this country.” I

                                       TOYO TIRE U.S.A. BIDS FAREWELL TO
                                       MR. YASUSHI TAKAGI
                                          At the end of 2011, the team at Toyo Tire U.S.A. Corp. bid farewell to President and CEO Yasushi Takagi. Those who met him will recall his
                                       strong commitment to both the Toyo brand and to dealers, as well as his sense of humor.
                                           A 30-year veteran of the Toyo Tires brand, Mr. Takagi joined Toyo Tire U.S.A. Corp. in 2008 and served as president and CEO from January
                                       1, 2009 to December 31, 2011. He returned to TOYO TIRE & RUBBER CO., LTD. (TTR) in Japan to serve as general manager of corporate
                                           We wish Mr. Takagi the very best in his new position at TTR. I

                                                              JEREMY MCGRATH’S
                                                              OFFROAD AVAILABLE FOR
                                                              DOWNLOAD IN EARLY 2012
                                                                                                              The new racing video game, Jeremy McGrath’s Offroad, will soon be
                                                                                                           available for download to XBOX 360® and PlayStation® gaming platforms.
                                                                                                           McGrath spent nearly a year collaborating with top video game designers
                                                                                                           to create a game that will keep you on the edge of your chair.
                                                                                                              Players can take on the competition in four-wheeled, 800-horsepower
                                                                                                           off-road race trucks including the race-winning Monster Energy / Toyo
                                                                                                           Tires truck driven by McGrath in the Lucas Oil Off Road Racing Series.
                                                                                                           You can also select from a large variety of Toyo Tires equipped vehicles in
                                                                                                           classes that include: Trophy Truck, Pro Buggie, Trophylite Truck and Rally
                                                                                                                                               Car. Game options include a variety
                                                                                                                                                    of tracks, single-player and
                                                                                                                                                     multiplayer modes, and full
                                                                                                                                                       career mode for dedicated
                                                                                                                                                       players… all in a high quality
                                                                                                                                                       graphic presentation.
                                                                                                                                                         Be sure to check online to
                                                                                                                                                     download Jeremy McGrath’s
                                                                                                                                                   Offroad from 2XL Games. I

   Ok… Robby Gordon won’t be selling his          12-Turn 550 modified motor connected
actual high-tech, TORC™ series Pro 2WD            through a Revo®-spec torque-control™ slipper
race truck equipped with Toyo Open Country        clutch, both delivering torque through a metal
M/T-R tires any time soon — but you can now       gear Magnum 272™ transmission. The result is
buy a great looking Robby Gordon Edition          a top speed in excess of 30-mph!
1/10th scale radio controlled replica at your        This bright orange Ready-To-Race® R/C
favorite hobby shop.                              truck is great for racing against your friends, for
   Manufactured by TRAXXAS, this SLASH            wearing out your favorite four-legged friend, or
series R/C truck may not have 800-                for escorting that overly-persistent novelty pen
horsepower, but it is equipped with a Titan®      salesman out of your dealer showroom. I
                                                                                                                                       Winter 2012 I CONNECT 13
                                                                                                                         TALKING WITH
  FORMER TEAM TOYO                                                                                                       TECH DEPARTMENT’S

  CHAMPION REMEMBERED                                                                                                    RANDY
     The Toyo Tires family was saddened by the news that former
  Team Toyo Off-Road racer, Rick Huseman, and his younger brother
  Jeff, were both lost in a small airplane crash on October 16 in the
                                                                                                                            Connect magazine
  Southern California desert. The tragic news was a jolt to the tight-
                                                                                                                         recently spoke with
  knit enthusiast community, as 38-year old Rick Huseman was
                                                                                                                         Randy Heestand, Toyo
  considered a shining star in the sport of short course off-road racing.
                                                                                                                         Tire U.S.A.’s Product
     Huseman worked with us closely on the development of our off-
                                                                                                                         Manager for Ultra High
  road racing program and was our first Pro 4 driver. In 2009, he
                                                                                                                         Performance (UHP) &
  presented us with our first Pro 4X4 short course championship when
                                                                                                                         Competition Products.
  he piloted his #36 Monster Energy/Traxxas/Toyota/Toyo Tires Tundra
                                                                                                                         A graduate of the
  to the Pro 4X4 Truck class championship in The Off-Road
                                                                                                                         University of Akron with
  Championship (TORC) series on Open Country M/T-R tires. Always
                                                                                                                         a degree in Mechanical
  an intense competitor, Huseman finished runner-up in five short
                                                                                                                         Engineering, Heestand
  course off-road race championships prior to winning his 2009
                                                                                                                         joined Toyo Tires on
  championship. In 2008, he was tied for the championship lead in
                                                                                                                         January 3, 2011. A
  CORR™ in the Pro 4™ class before the season was suddenly cut
                                                                                                                         veteran of the tire
  short just before its finale due to a lack of funding.
                                                                                                                         business, he also
     The Toyo Tires family will always remember Rick Huseman as a
                                                                                                                         worked at Bridgestone/Firestone, serving in different
  champion. Our thoughts and prayers go out to the Huseman family
                                                                                                                         capacities such as product development engineer for light
  for their loss. I
                                                                                                                         truck and passenger car tires, including OE tires for
                                                                                                                         vehicles such as the 2000 Honda Civic.
                                                                                                                            While Heestand is involved with coordinating the testing
                                                                                                                         of new products at Toyo Tires such as the Proxes 1 and
                                                                                                                         Proxes T1 Sport, he can also be spotted at various racing
                                                                                                                         venues where he gets the chance to see the tires in action
                                                                                                                         and talk to people using them. Last year, he attended
                                                                                                                         events such as the SCCA® ProSolo® and Solo Nationals in
                                                                                                                         Lincoln, Nebraska; the NASA National Championships at
                                                                                                                         Mid-Ohio; several Lucas Oil Off Road Series (LOORS)
                                                                                                                         events in the Southwest, and events at local California
                                                                                                                            In September, Heestand furthered his knowledge of
                                                                                                                         vehicle dynamics by attending a two-day SCCA
                                                                                                                         Competition Licensing Program at the ProFormance
                                                                                                                         Racing School (
                                                                                                                         located at Pacific Raceways in Kent, Washington. The
TEAM TOYO                                                                                                                school is lead by professional instructor/racer, Don Kitch.

MMA BOUTS                                                                                                                  FALL 2011 CONNECT CROSSWORD ANSWERS
                                                                                                                           4 Senior Director of Marketing.
    In the one-on-one sport of mixed                                                                                          AMYCOLEMAN
martial arts, training, intensity and                                                                                      6 M157 means you can now install SmartWay verified___.
determination are the elements that Miesha Tate                                                                               SETS
help win titles. When placed on the                                                                                        10 500 Mile or 45 Day Trial.
world stage, an MMA athlete must be                                                                                           NOREGRETS
driven to win… there is no second chance.                                                                                  12 Governor of Georgia that attended TNA.
    Three Team Toyo athletes who have
                                                                                                                           13 New television commercial.
shown that winning determination are                                                                                          DRIVENTOPERFORM
Miesha Tate, Brandon Vera and Mark                                                                                         14 Winner of ProSolo and Solo Nationals
Muñoz.                                                                                                                        JEFFWONG
    In late July, 25-year-old Miesha                                                                                       15 In 1976, California wines won categories in the ___.
“Takedown” Tate rocked the world when                                                                  Mark Muñoz             JUDGMENTOFPARIS
she was crowned the Strikeforce™                                                                                           DOWN
                                                                                                                           1 A great option for OE size wheels.
Women’s Bantamweight Champion. She                                                    Round 2 when Leben’s corner             PLUSZERO
beat defending champion, Marloes Coenen                                               called a stoppage to the fight        2 Kyle LeDuc’s Round 7 win in ___, Utah.
in a highly popular upset victory at the                                              and Muñoz was awarded the               TOOELE
Sears Centre in Chicago, Illinois.                                                    victory by TKO.                      3 Senior Director of Product Planning and Technical Services.
    On the Saturday prior to the SEMA                               Brandon Vera         “We are proud of all our             FARDADNIKNAM
Show, Brandon “The Truth” Vera defeated                                               Team Toyo Athletes, and              5 You will see Toyo Tires more involved in ____.
Eliot Marshall with a unanimous decision for the Light Heavyweight     congratulate Miesha Tate, Brandon Vera and
                                                                                                                           7 Toyo Tires signage now at historic ___ Field.
bout during UFC® 137 at the Mandalay Bay Events Center in Las          Mark Muñoz for their wins this year,” said Stan        SCHOELLKOPF
Vegas. Only days after, Vera was in the Toyo Tires booth signing       Chen, manager of events and motorsports,            8 Fall means college ___.
autographs for his fans.                                               Toyo Tire U.S.A. Corp. “These athletes have            TAILGATING
    On November 5, Mark “The Filipino Wrecking Machine” Muñoz          brought a greater awareness to the Toyo Tires       9 November 1 – 4.
wore the Toyo Tires® logo on his trunks while defeating Chris Leben    brand during their televised fights and have            SEMASHOW
                                                                                                                           11 Snow capped Mt. ____appears behind the track in Portland.
in the headline event during UFC® 138, Leben vs. Muñoz. Held at the    demonstrated the driven to perform spirit
LG Arena in Birmingham, England; the middleweight fight ended after     associated with our brand.” I
14 CONNECT I Winter 2012
   Here is what Heestand had to                                                                                                    basics, such as heel-and-toe driving early the first day, and
say about his background, working                                                                                                  quickly increased our pace. By Day 2, the confidence was
at Toyo Tires, and his racing school                                                                                               building and I was passing on the course. We finished the
experience:                                                                                                                        day with a 40-minute race session interrupted by racing
   CONNECT: What kind of testing                                                                                                   flags to test our awareness. By the end of that session, the
and track experience did you have                                                                                                  fastest qualifier was not able to pass me anywhere on the
before coming to Toyo Tires?                                                                                                       course as I was hitting my marks and trying not to lift off
   HEESTAND: As far as driving I                                                                                                   the throttle.
actually had some competition                                                                                                          CONNECT: What did you take away from that racing
experience in college while at the                                                                                                 school experience?
University of Akron. I spent three                                                                                                     HEESTAND: Beyond a certificate of course completion,
years involved with the Formula                                                                                                    I learned proper vehicle control through on track drills, and
SAE program where we                                                                                                               safely negotiating a road course in traffic while at racing
constructed cars for competition.                                                                                                                       speed. We also learned proper SCCA
During my third year, I was the co-       Photo: Courtesy of ProFormance Racing School.                                                                 Safety Procedures including courtesy
captain of the team and we                                                                                                                             on track and how to read the various
competed in an autocross style competition at the Formula           Day Racing School as part of                                                       warning flags. The instructors selected
SAE National competition in Pontiac, Michigan.                      my career development                                                             me as the Most Improved Driver out of
   Later, while at Bridgestone/Firestone, I had the                 training to better understand                                                    our class of seven students. I am very
opportunity to drive test vehicles on a number of Vehicle           racing and racers. Thomas                                                        proud of that.
Dynamics Areas (VDA’s) and test tracks, such as the Honda           Okihisa, Toyo’s Passenger                                                          CONNECT: How does that training
Proving Grounds / Transportation Research Center (TRC)              Car Product Manager, had                                                        equate to your daily work with Toyo Tires?
in Marysville, Ohio and the Bridgestone Texas Proving               taken this school before he began                                                 HEESTAND: The training will help with
Grounds in Fort Stockton, Texas. I would use these                  racing competitively and highly recommended it. The                            on-track, high speed handling evaluations.
opportunities to experience my products first-hand and to            ProFormance school was my first opportunity to drive            It also helps me to better understand the NASA and SCCA
better understand the comments and conclusions of the               wheel-to-wheel on a true racetrack.                            organizations, the drivers and the culture surrounding the
Tire Evaluation engineers.                                             CONNECT: You mentioned that Toyo Tires partially            racing community. Ultimately, it prepares me to participate
   CONNECT: What kinds of products have you helped                  sponsors ProFormance. What kind of products does the           in NASA events such as their High Performance Driver
develop while in the industry?                                      school use on their vehicles?                                  Education (HPDE), and eventually for competition in
   HEESTAND: I have developed a wide range of                          HEESTAND: The majority of the school cars are 2007          regional races.
consumer passenger car and light truck tires. This                  Chevrolet Cobalt SS with alloy wheels and 225/45ZR18               This also helps me to strike up a more useful dialog with
includes everything from temporary spare tires, to OE               Proxes 4 tires. (I took my school in the blue number 13.)      fellow racers and drivers, in order to better relate to their
passenger car tires, to larger mud terrain tires, and               For demonstration and fun runs, ProFormance also               feedback about Toyo Tires products.
practically every type of product in between. In addition to        operates a “Track Taxi”, which is a 2009 BMW M3                    CONNECT: Would you recommend this kind of training
general product development, I worked closely with Honda            equipped with 18-inch Proxes R1R tires. With its               to anyone else?
on OE tires for the 2000 Civic, which included traveling to         combination of power and handling, that car is a real thrill       HEESTAND: Absolutely! The instructors are excellent
Honda’s test facility in Itsunomi, Japan multiple times.            ride.                                                          and accomplished drivers. They know how to take scared,
   CONNECT: How did you end up taking the SCCA                         CONNECT: How would you describe driving on that             novice drivers and turn them into safe, confident racers.
licensing school at ProFormance?                                    track, and taking the school?                                      CONNECT: Thank you Randy. We look forward to
   HEESTAND: As a partial sponsor of ProFormance                       HEESTAND: There is not much run off at Pacific               seeing you at the track!
Racing School, Toyo Tires provides tire technical assistance        International Raceway, and you first have the anxiety of            HEESTAND: Thank you! I look forward to personally
and training at times. I was preparing to give a presentation       dealing with new thresholds of speed. On one                   meeting more of our dealers at various venues around the
on the Proxes RA1 competition tire at a Pro3 Race Camp              straightaway, the supercharged Cobalt was good for more        country and hearing their valuable feedback about our
at ProFormance, when Don Kitch suggested I take their 2-            than 125-mph during our sessions. We practiced the             products. I

                         1 Newest plant in China, Toyo Tire ____________

                         4 Chevrolet Cobalt SS equipped with ____________
                         7 Reception held at the ____________
                         8 SEMA Show booth was packed with ____________

                         9 Robby Gordon ____________ for sale.
                        12 Jeremy McGrath’s Offroad is available from ____________
                        13 Proxes R1R sets record in ____________

 O                      DOWN
                         2 Proxes T1 Sport Wins 2011 SEMA ____________

                         3 Toyo Tire U.S.A.’s new President & CEO.
                         5 DSPORT’s Proxes T1 Sport equipped Nissan ____________
                         6 Third Annual Dorsey Tire ____________ and Open House.

 D                      10 getting a ____________
                        11 Entering tenth year sponsoring ____________

                             Fax a copy of your completed crossword puzzle to Toyo Tires. Winners will receive a Toyo Tires beanie cap to keep their heads warm during the cold season.
                             Be sure to clearly write your name, address and phone number on the fax. Send it to Tina Sola at 714-229-6184. You may also scan and email your
                             completed crossword puzzle to

                             Remember to include your name and address in the email.

                                                                                                                                             Winter 2012 I CONNECT 15
   Toyo Tire U.S.A. Corp.
   5665 Plaza Drive, Suite 300
   Cypress, CA 90630

       Winter 2012

                                                                                                       For a Complete 2011
                                                                                                        Calendar of Events,

       January through December 2012                      For a Complete 2012 Calendar of Events,

Toyo Tires participation in the following events may be subject to change.

EVENT                                                   DATE                 LOCATION
SCORE Laughlin Desert Challenge                         Jan. 14-16           Laughlin, NV
Best in the Desert Bluewater Resort Parker 425          Feb. 3-5             Parker, AZ
UFC 126: Silva vs. Belfort                              Feb. 5               Mandalay Bay Events Center, Las Vegas, NV
UFC on Versus 3: Sanchez vs. Kampmann                   March 3              KFC Yum! Center, Louisville, KY
Tecate SCORE San Felipe 250                             March 9-11           San Felipe, Baja California, Mexico
Best In The Desert Mint 400                             March 23-25          Las Vegas, NV
Goodguys Rod & Custom                                   March 30-Apr 1       Del Mar Fairgrounds, Del Mar, CA
Lucas Oil Off Road Racing Series                        March 31-April 1     Firebird Raceway, Phoenix, AZ
Lucas Oil Off Road Racing Series                        April 21-22          Lake Elsinore Motorsports Park, Lake Elsinore, CA
Best In The Desert Canidae Tap it Silver State 300      May 4-6              Las Vegas, NV
Lucas Oil Off Road Racing Series                        May 19-20            Speedworld Off Road Park, Surprise, AZ
Tecate SCORE Baja 500                                   June 1-3             Baja California, Mexico
Lucas Oil Off Road Racing Series                        June 23-24           Miller Motorsports Park, UT
Goodguys Rod & Custom                                   July 6-8             Ohio Expo Center, Columbus, OH
57th Annual Porsche Parade                              July 8-14            Salt Lake City, UT
Lucas Oil Off Road Racing Series                        Aug. 4-5             Glen Helen Raceway, San Bernadino, CA
Best in the Desert Vegas to Reno                        Aug. 16-18           Las Vegas, NV
SCCA ProSolo National Series Finale                     Aug. 30-Sept. 2      Lincoln Airpark, Lincoln, NE
Lucas Oil Off Road Racing Series                        Sept. 1-2            Reno, NV
SCCA Solo National Championships                        Sept. 4-7            Lincoln Airpark, Lincoln, NE
NASA Championships                                      Sept. 6-9            Mid-Ohio Sports Car Course , Lexington, OH
SCORE 1st San Felipe Challenge of Champions             Sept. 9-11           San Felipe, Baja California, Mexico
Lucas Oil Off Road Racing Series                        Sept. 22-23          Las Vegas Motor Speedway, Las Vegas, NV
Best In The Desert Bluewater Desert Challenge           Oct. 12-14           Parker, AZ
Lucas Oil Off Road Racing Series                        Oct. 27-28           Firebird Raceway, Phoenix, AZ
Tecate Score Baja 1000                                  Nov. 14-17           Baja California, Mexico
Best In The Desert Transwest Ford Henderson 250         Dec. 1-2             Henderson, NV

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