A QUARTERLY MAGAZINE DEDICATED TO THE TOYO TIRES® FAMILY OF DEALERS
“Ballistic” BJ Baldwin Joins Team Toyo
Toyo Tire U.S.A. Welcomes a New President
Employee Training… It’s a New Year
ToyoTires.com Gets a New Look
A L ETTER FROM
To my new U.S. family and many longtime friends, I write this ﬁrst letter in Connect magazine
with optimism and excitement for our Toyo Tires brand in the U.S. Since last serving with Toyo Tire
U.S.A. in the late 1990’s, there has been remarkable growth of our brand, both in this country and
Once perceived as being a niche brand for the sport compact market, our tires are now highly desired in all market segments
including light truck, luxury touring and crossover. This is a testament to Toyo Tires’ design innovation which has led to tires that
deliver reduced noise during operation, better fuel economy and better handling performance. Our conﬁdence shines through with
both the No Regrets trial offer and competitive mileage warranties available on nearly every passenger and light truck tire.
Technology and advanced production techniques have also allowed us to keep pace with specialized tire segments created by
today’s vehicle designs, from crossovers to fuel-efﬁcient vehicles. In fact, some of our product designs have created new trends, one
example being our high-performance tires for sport pickups and SUV’s.
Of course, once the tires are developed we must get them produced and out to dealers. International expansion of the Toyo Tires
brand has been signiﬁcant within the period of just one year. We have increased the capacity of our U.S. plant in Georgia, ﬁnalized the
acquisition of Silverstone Tyre in Malaysia, and held the opening ceremony on December 8 for our newest plant in China. Toyo Tire
(Zhangjiagang) Co., Ltd. located near Shanghai, is a low energy consumption factory which uses highly automated production
technology. It is considered a cornerstone toward building a global production and supply structure for our brand.
Back in the U.S., I feel both honored and privileged to serve as president & CEO of Toyo Tire U.S.A. Corp. I look forward to meeting
you and hearing your input as we continue our journey to sell and expand this truly great brand —Toyo Tires.
President & CEO
IN THIS ISSUE
3 Toyo Tires In The News
Brass Tacks Blazer on Proxes STII / Tire Business Minute Filmed Episode in SEMA Booth
Off-Road Cover Truck on Open Country A/T / DSPORT Silvia Rolls on Proxes T1 Sports
4-6 Marketing News
2012 Sponsorships / Training… It’s a New Year / Custom POP Ready for Your Store
New Product Data Books / New Look for ToyoTires.com /
Mr. Nakakura Speaks at SEMA Reception / Versado Eco Experience / 2012 Dakar
7 New From Toyo Tires
Proxes T1 Sport Wins SEMA Global Media Award / Toyo Tires Reception ON THE COVER
8&9 Photo Gallery
SEMA Show Special
Team Toyo’s newest member,
“Ballistic” BJ Baldwin roosting with
his new Open Country M/T-R tires.
Photo: Cody Boor
10 Getting Technical
Simple Solutions for Properly Storing Tires
Robby Gordon’s Trophy Truck at
speed during the Baja 1000.
11 Commercial Tire Corner
J-MAR Express Helps Contribute to the Development of New TBR Products
Photo: Team SPEED
Logan Russo (age 4) playing his ﬁrst
Dorsey Tire Turkey Fry and Open House season of soccer with his Toyo Tires
12 Team Toyo Motorsports Report
Kyle LeDuc and Jeremy McGrath Win / Robby Gordon Baja 1000 Report / Proxes R1R Sets Time Attack Record
Photo: Katie Russo
Robby Gordon’s SPEED Energy / Toyo
Tires HUMMER during the 2011
Dakar.™ Photo: Team SPEED
Toyo Tires On the Move Leslie Cohen on her way to the
TTC Welcomes Mr. Tatsuo Mitsuhata as its New President / Farewell to Mr. Takagi / Video Games and R/C Toys Ladies Division Win for the ST Class
at the SCCA® ProSolo® Finale in
14 For Your Information
Rick Huseman Remembered / Team Toyo MMA Athletes Score Victories / Fall Connect Answers
Courtesy: Leslie Cohen
A great example of the realism found
14-15 Toyo Tires Personalities
Q&A with Randy Heestand / Connect Crossword
in Jeremy McGrath’s Offroad.
Image Courtesy: 2XL Games
Toyo, Toyo Tires, Proxes,
2012 Schedule of Events Open Country M/T, Team Toyo
and Driven to Perform are
registered trademarks of
TOYO TIRE & RUBBER CO., LTD
2 CONNECT I Winter 2012
TOYO TIRES IN THE NEWS
BRASS TACKS BLAZER SHOWS SOME SKIN AT SEMA
When Jason Mulligan, feature editor for Street Trucks
magazine, selected tires for the Brass Tacks Blazer project truck,
he requested the Toyo Proxes ST II for its style and performance.
With its body removed, extensive detail work went into the
chassis of the truck, beginning with a fully customized frame
which houses an elaborate air bag suspension system. A fuel
cell feeds gas to the dressed-out Chevy LS engine, and the one-
off billet wheels are wrapped in 22-inch Proxes ST II tires.
In fact, the ﬁnish is so amazing the rolling chassis was put on
display at the 2011 SEMA Show.
Without revealing any more secrets, look for the full story on
the Brass Tacks Blazer in Street Trucks magazine. If you can’t
wait, check out this video showing some of the build process -
- http://bit.ly/rLf0Q9 I
Images: Courtesy of Street Trucks Magazine.
IN TOYO TIRES
DISPLAY AT SEMA
When Alaina Scott, online manager for Tire
Business magazine needed a backdrop for
taping her November 4 web TV segment at the
SEMA Show, she turned to the Toyo Tires display.
Scott, co-host of Tire Business News Minute,
hopped into the replica UFC® Octagon™ and
donned a championship belt to add some fun.
Check it out at http://bit.ly/rCmg0M I
COVER TRUCK RUNS ON
OPEN COUNTRY A/Ts
Jerrod Jones, editor for Off-Road magazine, recently made the call to Toyo Tires
when equipping a bright red Ford F-150 cover truck with a full complement of
accessories. The truck is owned by Super Streetbike magazine editor-in-chief, David
Sonsky, and it relies on 35-inch Open Country A/T tires to make it perform well both
on and off the highway.
As you can see by the photo, they aren’t afraid to put their equipment through its
paces. Look for it on the cover of Off-Road magazine's February issue and read the
full article inside. I
Photo: Courtesy of Off-Road Magazine
DSPORT MAGAZINE’S SILVIA PROJECT GETS SHOED WITH PROXES T1 SPORTS
Sport compact enthusiasts attending the
2011 SEMA Show had an opportunity to
check out DSPORT Magazine’s Nissan Silvia
Project which was located on the north ramp
of the Central Hall near the Ford display.
Owned by Richard Fong, feature editor for
DSPORT, this is a rare vehicle to ﬁnd on U.S.
turf. The Silvia is outﬁtted with all of the tuner
items which make it a potent machine.
Upgrades include 245/35ZR18 front and
265/35ZR18 rear Proxes T1 Sport tires.
You can read more about the car in the
January 2012 issue of DSPORT Magazine. I
Photo: Richard Fong, DSPORT Magazine
Winter 2012 I CONNECT 3
2012 SPONSORSHIPS... EXCITING NEW
BEGINNINGS AND EXTENDED RELATIONSHIPS
Toyo Tire U.S.A. Corp. continues to grow awareness in the U.S. through a variety of Kyle LeDuc has a long history
marketing efforts including motorsports sponsorships. These individuals and racing with Toyo Tires, beginning his
organizations emulate the brand message and company philosophy… Driven to association with the brand in 2005.
Perform. While the ink is yet to dry on some contracts we are excited to share the He has scored numerous race wins
following big news. Keep an eye out for more announcements. throughout the years, including
winning the prestigious Borg Warner
DESERT OFF-ROAD RACING
Cup in 2009. The three-year
“Ballistic” BJ Baldwin has signed a
extension takes LeDuc and Toyo
three-year contract as the newest
Tires through the 2014 season.
member of Team Toyo Off-Road.
“I have built a solid past and now
Considered one of the ﬁercest
a future with Toyo Tires,” said Kyle
competitors in the sport of off-road
LeDuc. “It is huge to be with a
racing, Baldwin will ride on
sponsor in this sport for so long. Toyo Tires has a great program and wants to win the
championship-proven Open Country
Pro 4 Unlimited championship as much as I do.”
M/T-R tires through 2014. His 800-
“Kyle LeDuc is a great ambassador for the Toyo Tires brand,” said Stan Chen,
horsepower Chevy Silverado trophy
manager of events and motorsports, Toyo Tire U.S.A. Corp. “He has the drive it takes
truck known as “Fedor” will carry the
to win races and championships, and we are certain we will see both Kyle and the Toyo
We needed a tire company that can Tires name on the winner’s podium for many races to come.”
meet our needs as a race team and ROAD RACING
Photo: Cody Boor, CodyBoorPhotography.com
withstand my abuse as a driver. Toyo Tires will proudly continue its relationship with National Auto Sport Association
(NASA). Toyo Tires is the Ofﬁcial Tire of NASA and the title sponsor of the NASA
Championships at Mid Ohio Sports Car Course. The Proxes RA1 ﬁrst became the spec
tire for select NASA racing classes in 2002, while the new contract extends our
sponsorship commitment through 2015.
The NASA organization’s venues match perfectly with the type of products that
helped establish the Toyo Tires brand as both a performance and premium product.
Such tires include the Proxes RA1, Proxes R888 and the Proxes R1R.
With the new contract, Toyo Tires increases its payouts in its NASA contingency
program. Drivers in thirteen
Photo: Art Eugenio
We are delighted to renew our partnership different spec classes as well as
with Toyo Tires for several more years. time trial and non-Toyo spec
Toyo Tires name during major SCORE International and Best In The Desert off-road They have been an incredible partner for classes are eligible to earn Toyo
races. more than a decade and we have found their Bucks when they win on Toyo
BJ Baldwin is a 15-year veteran of off-road racing and is a former 2006 and 2008 product to be a perfect ﬁt for many of our tires. This provides an even
SCORE-International Trophy Truck Champion. He also won the Best In The Desert most popular classes. greater opportunity for Toyo Tires
Trophy Truck Championship back-to-back in 2010 and 2011. In addition to dealers throughout the U.S. to
representing Toyo Tires during races, Baldwin will also promote the Toyo Tires brand sell these products to the racers.
through appearances and additional marketing efforts. Additional selling opportunities
“We needed a tire company that can meet our needs as a race team and withstand include Toyo tires for the many
my abuse as a driver. After weeks of testing the Trophy Truck with several different off tow vehicles that transport the
road tires I came to the conclusion that the Toyo Open Country M/T-R had the race cars to NASA events.
competitive advantage,” said BJ Baldwin. “The Open Country M/T-R simply performed Another beneﬁt of supporting
better in all areas. I am very excited about my new relationship with Toyo Tires and look amateur racers is they are
forward to celebrating many victories together. “ considered opinion leaders in the
“Toyo Tires is excited to welcome BJ Baldwin to Team Toyo. BJ is driven to win in communities where they live.
racing, which reﬂects our company philosophy, Driven to Perform,” said Amy Coleman, Their product recommendations
senior director of marketing, Toyo Tire U.S.A. Corp. “For 2012, Toyo Tires is now carry over to the friends, family
represented by the super-team of Robby Gordon and BJ Baldwin. Our expectations are and neighbors they associate with on a daily basis.
higher than ever for Team Toyo to score big wins in desert racing.” “Toyo Tires is proud to support NASA and the amateur racers who put their cars
Team Toyo’s 2012 super-team of off-road champions, Robby Gordon and BJ through the paces every weekend,” said Stan Chen, manager of events and
Baldwin, marks Toyo Tires most powerful assault ever toward winning a repeat desert motorsports, Toyo Tire U.S.A. Corp. “NASA provides a great platform which offers
racing championship and a repeat Baja 1000 win. everything from High Performance Driving Events, to Time Trial and wheel-to-wheel
competition with a wide variety of car classes. With our extensive tire line-up, we have
SHORT COURSE OFF-ROAD RACING
Kyle LeDuc is a great the products to match.”
Toyo Tires will continue to support off-road
ambassador for the Toyo “We are delighted to renew our partnership with Toyo Tires for several more years.
racer, Kyle LeDuc in the Pro 4 Unlimited class
Tires brand. He has the drive They have been an incredible partner for more than a decade and we have found their
of the Lucas Oil Off Road Racing Series. His
it takes to win races and product to be a perfect ﬁt for many of our most popular classes,” said Ryan Flaherty,
900-horsepower #99 Ford F-150 race truck
championships, and we are National Chairman of NASA. “We have worked very hard to offer the most lucrative
relies on Open Country M/T-R tires to deliver
certain we will see both Kyle contingency program available to grassroots racers and with more than two million
wins. In 2011, LeDuc ﬁnished second overall
and the Toyo Tires name on dollars up for grabs, Toyo Tires proves they are 100% committed to NASA racers.”
in the Pro 4 Unlimited class championship,
the winner’s podium for Details on the contingency sponsorship can be found on the NASA website at
winning six races and capturing eight top
many races to come. www.nasaproracing.com/contingency. I
4 CONNECT I Winter 2012
TRAINING. product. Individual store employees can sign up for the
AN ESSENTIAL TOOL program using our password protected site. Whenever a new
product is introduced, you can ﬁnd all the necessary product
FOR SALES SUCCESS information online, helping you and your team answer
questions like a pro – and sell more tires. Certiﬁcates are sent
to participants upon completion, and gift certiﬁcates are avail-
The New Year is here and it’s a great time for you and every- able for speciﬁc training achievements. Visit ToyoTraining.com
one on your team to learn about Toyo Tires’ latest products and now to get started.
safety information. As our long-time partners know, we offer a com- In addition to online training, comprehensive product videos are
prehensive online training program for dealers and their employees. also available through your Regional Sales Manager.
ToyoTraining.com is a highly effective tool with specialized training Remember, knowledge goes a long way in making you more conﬁdent and
modules covering target ﬁtments, as well as features and beneﬁts for each effective when speaking with customers. Learn more. Sell more. I
NEW PRODUCT DATA BOOKS PROVIDE
MORE OPTIONS, MORE INFORMATION
The 2012 Consumer and Commercial Product Data Books are now available and better New iPad®-Friendly Version
than ever. Offered this year in three formats – print, CD-ROM and PDF, each is packed Both 2012 Product Data
with even more product and technical information to help you review, compare and sell Books are now available as
Toyo tires. PDF ﬁles with dynamic links
More Information that take you directly to a
desired page from the
The 2012 Passenger Car and Light Truck Table of Contents. They
edition features: can be read using an
• Color coded category tabs for easier iPad® or PC computer. For
section viewing. iPads, ﬁles can be e-
• New performance, passenger and mailed and then opened using the free iBooks® application.
LT/SUV/crossover product comparison PC users can open the ﬁles using Adobe® Reader®. Ask your Regional Sales Manager to
charts. provide these PDF ﬁles by e-mail or disk.
• The following products: Proxes 1,
new Proxes T1 Sport, Versado LX II, New Compact Version
Versado Eco, Versado CUV, and Open If you prefer to put the Data Books in your pocket,
Country I/T. ready for viewing on a computer, Toyo Tires now
The 2012 Medium Truck edition offers a business card size CD-ROM which contains
features: both 2012 Product Data Books in a PDF format.
• The following products: M157 and Both 2012 Product Data Books and business
M657 card size CD-ROM’s are available on the Toyo Tires
• A new SmartWay Technologies page POP site at pop.toyo.com. I
Now is the time to freshen up your showroom with
customizable Point-of-Purchase material from Toyo Tires!
From banners to tire inserts, there are a variety of items
available for branding your name next to Toyo Tires. You
can even pick the color!
Visit pop.toyo.com today for details. While you are
there be sure to check out the new modular tire display
system. It will revolutionize the way you display tires,
leaving more room for what you really want in the
showroom – customers! I
TOYOTIRES.COM GETS A NEW LOOK
In February we will unveil an all-new ToyoTires.com with a fresh look along with new revamped Team Toyo section with videos, photos, interviews and more.
features. We are maintaining the emphasis on simple, making it more consumer-friendly The Tire Finder is also being improved with a new search-by-size function, making it
with easy-to-understand language and a new navigation structure. even easier for you and your customers to ﬁnd the right Toyo products.
Users will be able to compare products, create a wish list for the future and share what This is just a small preview of what’s to come so be sure to visit toyotires.com and see
they have learned. The new ToyoTires.com will also feature a Technology section and a it for yourself. I
Winter 2012 I CONNECT 5
N E FROM TOYOTIRES
MR NAKAKURA PERSONALLY ADDRESSES
TOYO TIRES DEALERS DURING SEMA WEEK
During the Tuesday reception at the affected inventory levels in the short term.
Tryst nightclub in the Wynn Hotel, dealers While damage to the Sendai manufacturing plant was relatively minor, the surrounding
and select members of the media had an infrastructure was devastated, thus delaying shipments of both incoming raw materials
opportunity to meet Mr. Kenji Nakakura, and outgoing new products. Power outages caused temporary stoppages of all
president & CEO of TOYO TIRE & RUBBER operations, while the tsunami swept away much of the company’s inventory of export
CO., LTD. Mr. Nakakura made an effort to tires being stored at the Port of Sendai.
meet everyone possible during the While the Port of Sendai is considered a major logistics hub in the region, its extensive
Tuesday evening event which celebrated damage meant that all companies in the area were faced with restrictions on raw
SEMA Show week. materials and fuel. In response, Toyo Tires transferred some of its tire production to the
At one point during the evening, Mr. Kuwana manufacturing plant in Mie Prefecture and secured alternate shipping routes in
Nakakura addressed the audience with a order to speed up the ﬂow of export products.
warm welcome, and a special thank you Fortunately, the hardworking staff was able to overcome the challenges and the factory
to all of the dealers for remaining loyal to returned to full production capacity before summer. The swift effort to restore Sendai to
the brand during the difﬁcult ﬁrst part of its pre-disaster production levels helped both the company and the economy of
the year. He acknowledged the surrounding region.
challenges created by the disastrous Mr. Nakakura closed by stating Toyo Tires is committed to providing dealers with the
events on March 11 in Sendai and how it best products possible and in a timely manner. I
VERSADO ECO MAKES THE WORLD A BETTER PLACE
When Marianne Boland of Wesley Chapel, Florida decided to replace the
tires on her 2006 Hyundai Sonata, she upgraded to a luxury tire that is also
environmentally-friendly, the Versado Eco. Of course, there may have been
some inﬂuence by her son-in-law, Toyo’s own Marc Sanzenbacher, senior
manager of the competition performance products division.
Diligently tracking her fuel mileage, Boland has seen a 12.6% increase in
her gas mileage since installing her Versado Ecos. That equates to an
additional 2.45 mpg of fuel economy.
“For the average person driving 15,000 miles annually, that is a savings of
$260.00+ based on $3 per gallon gas,” said Sanzenbacher. “Not to mention
she absolutely loves the ride quality and low road noise of the tire.”
This real-world experience easily demonstrates that money can be saved
in the long run by installing a premium quality, luxury tire product such as the
Versado Eco. I
THE 2012 DAKAR™ BROUGHT TOYO TIRES TO THE WORLD STAGE
The 2012 Dakar™ is now in the history books, and so is Toyo Tires.
Running from January 1st through the 15th, the Dakar spanned the South
American continent from the Atlantic Coast of Argentina, to the Paciﬁc Coast
of Peru. It began in Mar Del Plata in Argentina, swept through Chile, and
then ﬁnished in Lima, Peru. The route of the 2012 Dakar consisted of 14-
stages and covered more than 5,000 miles.
Robby Gordon’s Team SPEED had two HUMMERS entered in the event,
one driven by Gordon, the other by former Dakar winner, Nasser Al-Attiyah.
Featured each night on the NBC Sports Network, the Open Country M/T-R
equipped HUMMERS captured ﬁve stage wins and a total of ten podiums,
with Gordon ﬁnishing ﬁfth overall. He was also the only two-wheel-drive
vehicle in the top ten.
Through it all, the Toyo Tires logo was prominently displayed
on the HUMMERS for the world to see. Fans could also
follow the action on the blog at toyotires.com, and
social media sites at www.facebook.com/toyotires and
www.twitter.com/toyotires. Connect will have a more
extensive report on the 2012 Dakar in the Spring
issue… be sure to watch for it in the mail.
In the meantime, be sure to check out the exciting
2012 Dakar videos on the Toyo Tires YouTube™ site at
6 CONNECT I Winter 2012
PROXES T1 SPORT
likely to succeed in their respective
countries. Philippe Crowe, publisher/
editor-in-chief of V8 Passion, based
WINS 2011 SEMA SHOW in Ontario, Canada; selected the
Proxes T1 Sport for this coveted award.
“Toyo Tires would like to thank
GLOBAL MEDIA AWARD Philippe Crowe of V8 Passion for this
award, and all of the international editors
who participated as judges for SEMA’s
During the 2011 SEMA Show, the Proxes T1 Sport was not only available for display at 2011 Global Media Award,” said John
the booth, but in the new products section of the show. Out of the nearly 2,000 new style Hagan, senior director of sales, Toyo Tire
and performance products being displayed, the Proxes T1 Sport was one of a handful of U.S.A. Corp. “This recognition by the media
recipients of a 2011 SEMA Show Global Media Award. demonstrates the excitement we generate
The panel of judges was made up of journalists from around the world. Each judge with our new products, a result of continued
voted on 10 products which they felt would be of most interest to their readers and most research and development by our brand.” I
DEALER RECEPTION AT THE TRYST ™
SEMA Show would not be complete without the reception hosted by Toyo Tires.
For 2011, the event was held at the Tryst night club located in the Wynn®. After
descending the stairs to the front entrance, guests walked down a hall to reveal
a main room with an open air dance ﬂoor backed by a lagoon with a 90-foot
waterfall. The 12,000 square foot club offered three full bars and two service bars
for the guests.
The evening event provided lots of space to roam, and a relaxed atmosphere
to spend time with dealer friends. Toyo Tires would like to thank all that attended
making it a very special occasion. I
Photos: Mike Shin, Toyo Tires
Winter 2012 I CONNECT 7
Have a great photo you would like to share? Send us your
high-resolution digital photo, a short caption and your contact
information for consideration in an upcoming issue to
firstname.lastname@example.org. Don’t hold out on us! I
S E M A S H O W 2 0 1 1
Chad "Money" Mendes, demonstrates how he 'collects the
money' in the UFC Featherweight division.
Photo: Julie Sediq
During much of the show, the Toyo Tires booth was packed with people. Photos: Mike Shin, Toyo Tires
UFC Middleweight ﬁghter, Chael Sonnen, takes time to speak with a
fan while signing autographs in the booth.
The D3 Group 1,001-Horsepower Le Monstre CTS-V Coupe drew large crowds. Equipped for the show with
Proxes T1R tires, Le Monstre will compete in Time Attack! on Proxes R888 rubber during the 2012 season.
Team Toyo’s Anthony Pettis was just one of the UFC®
athletes that drew crowds of fans, many creating lines
surrounding the Toyo Tires booth.
8 CONNECT I Winter 2012
Left, John Marchioni, president of Express Tire in San Diego,
takes a moment to pose with the UFC® championship belt
during SEMA Show. Photo: Bart Fletcher, Toyo Tires
This cool looking
Jeep, outﬁtted with
Open Country M/T
tires, was on display
in the Spectre
Performance booth in
Photo: Joey Arbogast,
SEMA Show marked
the the world debut of
the WALD F10 Black
Bison in the Toyo Tires
display. This tuned
2011 BMW 5 Series is
Showing the heart of by Wald International
a true off-road racer, Robby Gordon went directly of Japan and features
to the Street Concepts Ford Raptor. It featured a Proxes T1 Sport tires.
'Snow Camo' wrap and was equipped with his
favorite tires... the Open Country M/T.
Marc Sanzenbacher, senior manager of
the Competition Performance Products
Division for Toyo Tires, is seen during one
of several on-camera interviews during
the SEMA Show. (Watch Marc with Fireball
Tim at http://bit.ly/ucfHeK) Maurice
Rosales, regional sales manager for Toyo
Tires, also spent time on-air, taping an
Auto A Fondo television segment which
aired on the Spanish language version of
Photo: Julie Sediq, Toyo Tires
Toyo Tires had a huge presence at the 2012 SEMA show with tires on hundreds of
impressive vehicles in booths and feature spots around the convention center.
Photos: Mike Shin, Toyo Tires
Winter 2012 I CONNECT 9
GETTING T ECHNICAL
Have a technical question you would like answered in a future issue of Connect? Send it to us at email@example.com.
SIMPLE SOLUTIONS FOR PROPERLY
One question that is often asked on the consumer support
line is “how do I properly store my tires?”
The question comes from two very different groups of people - those who rotate from summer
or all-season tires to winter tires annually, and those with competition tires.
The key to maintaining “healthy” tires that are ready when you need them is to follow the simple
storage tips below for conventional and competition tires. The chemical make-up and construction
of these tires are very different, yet similar rules apply for proper storage. The tips found here will Fahrenheit (-9 degrees Centigrade).
help maintain a tire’s longevity, helping to ensure they are ready to perform when you need them. • Before mounting and dismounting competition tires, store them
for at least 24 hours in a temperature controlled environment of 68
Summer and All-Season Passenger and Light Truck Tires degrees Fahrenheit (20 degrees Centigrade), or warmer.
• Properly clean tires prior to storage. If necessary, use a mild soap solution and water to help • In addition to proper storage, it is important to inspect the tires.
remove any harmful chemicals from the surface of the rubber. Then rinse with water and let dry. If Keep in mind, the rubber compounds used in competition tires have
the tires are mounted on alloy wheels, follow the wheel manufacturer’s recommendations on cleaners unique properties that can cause them to lose some of their ﬂexibility
that do not include harmful chemicals. when used or handled at or below 15 degrees Fahrenheit (-9 degrees
• Store tires indoors in a cool, dry place where water cannot collect inside them. For extra Centigrade). This loss of ﬂexibility can lead to cracking and other
protection, place them inside a storage bag. Many people use clean trash bags as a storage pouch. damage. If visible cracking occurs, do not use the competition tires.
If the tires are mounted on alloy wheels, bagging the tires and wheels is an extra measure to help Additionally, improper storage of competition tires can damage them
protect the surface of the wheels from in ways that may not be visible.
contaminants. Make sure both are dry
before bagging. In the case of all tires, be sure to restore them to the correct air
• Storage surfaces should be clean and pressure for their wheel position once they are reinstalled on the
free of grease, gasoline or other substances vehicle. The vehicle’s manual or door placard will provide that
which can deteriorate rubber over time. information.
• Tires should be placed away from a Whether storing tires for seasonal use related to weather, or for
source of heat, including hot pipes, heat seasonal use due to racing schedules, it is prudent to follow these steps
from power equipment, or walls that absorb to help maximize the performance and longevity of your tires. I
the heat from the sun during the daytime.
• Tires should also be stored away from harmful ozone-producing devices such as electric
generators, motors and welding equipment. It is best to keep a distance from appliances such as
refrigerators and microwave ovens as well.
Competition Tires (Proxes R1R, Proxes R888 and Proxes RA1.)
We recommend following the rules above plus these additional tips:
• During periods of non-use or storage, such as during the off-season, remove the tires from the
vehicle and, if still on the wheels, deﬂate to half the normal air pressure.
• Avoid moving the tires in conditions below 15 degrees Fahrenheit (-9 degrees Centigrade).
• If the tires remain installed on a vehicle, do not roll or operate the car at or below 15 degrees
10 CONNECT I Winter 2012
COMMERCIAL TIRE CORNER
Have a question about commercial tires you would like answered in a future issue of Connect? Send it to us at firstname.lastname@example.org.
J-MAR EXPRESS HELPS CONTRIBUTE TO
THE DEVELOPMENT OF NEW TBR PRODUCTS
An essential component in the development of any commercial tire product, either new or ongoing, is an established
ﬂeet partner that can help to monitor and provide feedback. Additionally, that partner makes his/her equipment and
personnel available to engineering and technical personnel when necessary. It is also important for that partner to
maintain detailed records throughout the
service life of the test product.
J-MAR Express, Inc. is this kind of
partner, having a long technical working
relationship with Toyo Tires for the
continued development of TBR products.
The late J. Clyde Martin began over-the-
road hauling at the age of 14 in the state
of Arkansas using mules and wagons.
Son, Julian, expanded on that tradition
by founding a company in 1960 which
grew to a ﬂeet of 300 trucks before it
was sold. Julian Martin then founded
J-MAR Express, Inc. in 1986. The Gary McGhee from Shop Maintenance at J-MAR, poses
with one of the company’s Toyo Tires equipped Peterbilt
company now operates a ﬂeet of over- tractors.
the-road trucks based in Searcy, Photos: Matt Hanchana, Toyo Tires.
Arkansas, in America’s heartland.
J-MAR’s silver tractor rigs pull “J-MAR has played a major role in the development
temperature controlled trailers along of our TBR line including our SmartWay veriﬁed
interstates 40 and 81, crossing the products,” said Matt Hanchana, product evaluation
“Lower 48” from California to New York engineer, technical department product planning &
State. The company prides itself on technical services for Toyo Tire U.S.A. Corp. “Almost
delivering dependable coast-to-coast Hirotsugu Wada, Senior Advisor, Technical Service Department, Toyo Tire every new TBR premium product introduced into the
service with its well-maintained rigs, U.S.A. Corp., recently visited with Dewayne Vickers, Tire Manager for J-MAR. market was tested in cooperation with J-MAR.”
including Toyo tires. While tire products are designed today using high
Several times a year, a technical delegation from Toyo Tires Japan visits J-MAR to coordinate the evaluation of tech computers that simulate a variety of road surface
commercial tire products. Notable patterns that were tested on J-MAR trucks throughout the years have included: and load conditions, ultimately real-world evaluation
the M154 all-position regional, M147 steer, M127 free-rolling, M627 and M647 drive-axle tires; and SmartWay provides essential data for the improvement of both new
products including the M137 steer, M657 drive-axle and the new M157 free-rolling tires. and current products. I
DORSEY TIRE CUSTOMER APPRECIATION AND OPEN HOUSE
In November, Dorsey Tire Inc. held their including a pair of Toyo M147 steer tires won by
Third Annual Dorsey Tire Turkey Fry and Ed Haffney from Howard Sheppard Transport.
Open House at their location on Highway Attendees were also entertained with a car
80 in Pooler,Georgia. The 30-year-old crushing demonstration by the Bigfoot monster
company sells Toyo Tires commercial truck!
products and has stores in both Pooler The day prior to the event, Gary Hendricks,
(near Savannah), and in Darien, Georgia. truck tire sales manager, and Bill Carroll, regional
In addition to their Dorsey Tire Store sales manager for Toyo Tire U.S.A. Corp. (TTC),
locations, sister companies include made a very special presentation. Patty Kelly, co-
Downtime Fleet Management, Dorsey owner and CFO of Dorsey
Trailer Repair, and Rack-N-Roll Trailer Tire, is a die-hard Pittsburgh
Systems – all servicing the commercial Steelers fan. Hendricks and
trucking industry. Carroll presented Kelly Photos: Tammy Lee Pickard
Their annual turkey fry and open house with a football personally
is an opportunity to thank their autographed by retired
commercial tire customers and their Steelers defensive lineman
families. In addition, the Turkey Fry helps and two-time Super Bowl
show the company’s appreciation to its Champion, Travis Kirschke.
employees who help make Dorsey Tire a (Travis Kirschke is the son
success, and their families. Some 400 of Gary Kirschke, senior
lbs. of turkey was served during the open manager of advertising for
house, along with hand cut fries and more TTC.) Kelly was elated to
traditional Thanksgiving sides. receive her signed football.
Vendors were invited to participate, and Dorsey Tire does a great job of servicing the
Toyo Tires had an outdoor display at the commercial trucking segment in South Georgia,
event. A variety of door prizes and and Toyo Tires is proud to be included in their
giveaways helped boost the fun factor, product line. I
Winter 2012 I 11
TEAM TOYO® MOTORSPORTS REPORT
KYLE LEDUC WINS SIX RACES IN 2011...
JEREMY MCGRATH VICTORIOUS IN LAS VEGAS
Immediately after the SEMA Show on
November 5, Team Toyo Off-Road drivers,
Kyle LeDuc and Jeremy McGrath, both
scored victories during Round 13 of the
Lucas Oil Off-Road Series race at the Las
Vegas Motor Speedway. Both drivers relied
on Toyo Open Country M/T-R tires to help
them win the top spot in their class, Pro 4
Unlimited and Pro 2 Unlimited respectively.
Las Vegas was the ﬁrst-ever win in the
series for Jeremy McGrath in the Pro 2 Photo: Art Eugenio
Unlimited class with his #2 Monster Energy
/ Ready LIFT / Toyo Tires Ford truck. McGrath was 99 truck with Rockstar/Makita and Toyo tires behind it Left-to-Right: Hirotsugu Wada, Senior Advisor, Technical
unbeatable throughout the race, even with the intense can really do — smoke the competition with ease,” said Service Department, Toyo Tire U.S.A. Corp. (TTC); Kazuki
competition from the 17-truck ﬁeld. He had the joy of LeDuc. “We also had a great race for Pro Lite. We ﬁnally Kawakami, Tire Technology Development Department
Number 1, TOYO TIRE & RUBBER CO., LTD. (TTR); Tomoaki
standing on top of the podium along with the technical got the truck dialed in and smooth, setting the fastest lap Sugaya, Manager of Tire Product Planning Department,
teams from both Toyo Tire U.S.A. and Toyo Japan. in both races and a near victory with our Toyo tires TTR; Kenichi Ueda, General Manager of Tire Technical
McGrath’s win represented his ﬁfth trip to the podium in hooked up!” Service Department, TTR; Yukinori Morikawa, General
2011, having ﬁnished second three times in addition to a During Sunday’s big money race, the Lucas Oil Manager of Tire Product Planning Department, TTR;
third place trophy. Challenge Cup, Pro 2 vs. Pro 4; LeDuc led the race early Kimiaki Hideshima, Manager of Tire Sales Administration
“After coming so close this season, it feels really good and set the fastest time of the race, ultimately a Department, TTR; Fardad Niknam, Senior Director,
Technical Department, Product Planning & Technical
to bring home the win… it was a huge team effort,” said mechanical problem sidelining his effort. Jeremy Services, TTC; and Randy Heestand, Product Manager, UHP
McGrath. “The truck ran ﬂawlessly and the track was McGrath powered his Toyo Tires equipped Ford truck to and Competition Products, Technical Dept., Product
perfectly suited for my Toyo tires. It was an awesome capture third overall, along with a check for $7,500.00 in Planning & Technical Services, TTC. (Race winner Jeremy
day!” front of the fans in Arizona. McGrath is in the foreground.)
On December 10th, during Saturday’s Round 15 at “We congratulate Kyle LeDuc and Jeremy McGrath for Photo: Adrian Puente, Toyo Tires
Firebird Raceway in Chandler, Arizona; Kyle LeDuc scored their wins at Vegas and in Arizona,” said Stan Chen,
his sixth win of the season in the Pro 4 Unlimited class manager of events and motorsports, Toyo Tire U.S.A. Corp. Saturday’s win in Arizona was Kyle LeDuc’s sixth win
with his 900-horsepower #99 Rockstar / Makita / Toyo “We also congratulate both Kyle and Todd LeDuc for their during the season while he also captured eight top
Tires Ford F-150. Not only did he dominate that class, second and third place overall ﬁnish in the 2011 Pro 4 qualifying spots in 2011. Brothers Kyle and Todd LeDuc
but he ﬁnished second in the Pro Lite Unlimited class Unlimited class championship. Their success captured second and third overall for the 2011 Pro 4
driving his #99 Rockstar / Makita / Toyo Tires Ford Ranger demonstrates the consistency and race winning Unlimited class championship points while competing on
equipped with off-the-shelf Toyo Open Country M/T tires. performance of our Open Country M/T-R tires throughout Toyo Open Country M/T-R tires. Jeremy McGrath ﬁnished
“The Saturday race was a true testament of what the the year.” 4th overall in Pro 2 Unlimited. I
ROBBY GORDON Photo: Art Eugenio
when crashing was around 100-mph.
The bodywork on both ends of the truck
BAJA 1000 REPORT was torn off, yet Gordon managed to
get the truck back on the track after
extensive repairs. At one point after the
The 44th Annual Tecate SCORE Baja 1000 desert race crash, it was determined that he was
was held mid-November on the scenic Baja California running in ﬁfth place in the race. Then,
peninsula in Mexico. This year’s race was an abbreviated with only two miles until the ﬁnish, the
700 miles in length, starting and ﬁnishing in the coastal weakened driveshaft broke, requiring
city of Ensenada. another major roadside repair.
With the Baja, you can always expect the unexpected. Gordon ultimately ﬁnished 10th,
Only one-week after a major rainstorm passed through which was remarkable considering the
the area, the riverbed leading out of town challenged Chevy Silverado trophy truck, drew a poor starting position challenges dealt by this year’s Baja. His Toyo Open
racers with large quantities of standing water. Shortly for this year’s Baja 1000. Always focused on winning, Country M/T-R tires helped deliver Gordon’s top ten Baja
after departing the riverbed, competitors were dealt a Gordon set off on a blistering pace to make up time. He 1000 ﬁnish.
surprise as a jackknifed big rig completely blocked the was on a ﬂawless run until approximately 380-miles into For an exciting video showing the racing speeds of
course, forcing a restart of the race after the incident. the event. Running around 130-mph, Gordon missed a Gordon’s truck in the 2011 Baja 1000, check out
Robby Gordon, piloting his SPEED Energy/Toyo Tires turn and spiraled into the desert; his calculated speed http://bit.ly/syeQ9B. I
PROXES R1R SETS RECORD IN TIME ATTACK! Photo: Jonathan Rochin
Toyo’s Proxes R1R continues its racing success, this
time in Global Time Attack. Professional Awesome Racing,
based in West Lafayette, Indiana, set the street tire track
record at Autobahn Country Club in Joliet, Illinois in mid-
September with a time of 1:34.275.
Expertly piloted by Daniel O’Donnell, the team’s car is
a Mitsubishi Evolution VII equipped with 255/40ZR17
Proxes R1R tires. I
12 CONNECT I Winter 2012
TOYO TIRES ON THE MOVE
TOYO TIRE U.S.A. GETS NEW PRESIDENT/CEO
In the beginning of January Toyo Tire U.S.A. Corp. (TTC) His experience also includes leadership roles in the company’s
welcomed Tatsuo Mitsuhata as the new President & CEO. European subsidiaries. From 2008-2011, Mitsuhata held the position of
Appointed by TOYO TIRE & RUBBER CO., LTD. to oversee our vice-president of Toyo Tire Europe GmbH, where he oversaw all sales
U.S. operations, Mitsuhata is a 23-year veteran of Toyo Tires, operations in the UK, Belgium, the Netherlands, Luxembourg and Italy. In
returning to TTC where he served as the company’s addition, he was acting president for the company’s Germany/Austria
coordination manager from 1994 to 1998. Division.
Mitsuhata began working at TOYO TIRE & RUBBER CO., LTD. “Tatsuo Mitsuhata is an experienced veteran of Toyo Tires worldwide,
in 1988 and quickly rose through the ranks. He oversaw Middle with prior service in the U.S.,” said Takashi Shimizu, president and CEO,
East sales operations from ofﬁces in Athens, Greece; and then Toyo Tire Holdings of Americas Inc. “We look forward to having his
oversaw all sales within the Middle East, Africa, South East Asia leadership and extensive knowledge at Toyo Tire U.S.A. Corp. as the Toyo
and China from Toyo Tires corporate in Japan. Tires brand continues to expand in this country.” I
TOYO TIRE U.S.A. BIDS FAREWELL TO
MR. YASUSHI TAKAGI
At the end of 2011, the team at Toyo Tire U.S.A. Corp. bid farewell to President and CEO Yasushi Takagi. Those who met him will recall his
strong commitment to both the Toyo brand and to dealers, as well as his sense of humor.
A 30-year veteran of the Toyo Tires brand, Mr. Takagi joined Toyo Tire U.S.A. Corp. in 2008 and served as president and CEO from January
1, 2009 to December 31, 2011. He returned to TOYO TIRE & RUBBER CO., LTD. (TTR) in Japan to serve as general manager of corporate
We wish Mr. Takagi the very best in his new position at TTR. I
OFFROAD AVAILABLE FOR
DOWNLOAD IN EARLY 2012
The new racing video game, Jeremy McGrath’s Offroad, will soon be
available for download to XBOX 360® and PlayStation® gaming platforms.
McGrath spent nearly a year collaborating with top video game designers
to create a game that will keep you on the edge of your chair.
Players can take on the competition in four-wheeled, 800-horsepower
off-road race trucks including the race-winning Monster Energy / Toyo
Tires truck driven by McGrath in the Lucas Oil Off Road Racing Series.
You can also select from a large variety of Toyo Tires equipped vehicles in
classes that include: Trophy Truck, Pro Buggie, Trophylite Truck and Rally
Car. Game options include a variety
of tracks, single-player and
multiplayer modes, and full
career mode for dedicated
players… all in a high quality
Be sure to check online to
download Jeremy McGrath’s
Offroad from 2XL Games. I
ROBBY GORDON’S SHORT
COURSE TRUCK FOR SALE
Ok… Robby Gordon won’t be selling his 12-Turn 550 modiﬁed motor connected
actual high-tech, TORC™ series Pro 2WD through a Revo®-spec torque-control™ slipper
race truck equipped with Toyo Open Country clutch, both delivering torque through a metal
M/T-R tires any time soon — but you can now gear Magnum 272™ transmission. The result is
buy a great looking Robby Gordon Edition a top speed in excess of 30-mph!
1/10th scale radio controlled replica at your This bright orange Ready-To-Race® R/C
favorite hobby shop. truck is great for racing against your friends, for
Manufactured by TRAXXAS, this SLASH wearing out your favorite four-legged friend, or
series R/C truck may not have 800- for escorting that overly-persistent novelty pen
horsepower, but it is equipped with a Titan® salesman out of your dealer showroom. I
Winter 2012 I CONNECT 13
FORMER TEAM TOYO TECH DEPARTMENT’S
CHAMPION REMEMBERED RANDY
The Toyo Tires family was saddened by the news that former
Team Toyo Off-Road racer, Rick Huseman, and his younger brother
Jeff, were both lost in a small airplane crash on October 16 in the
Southern California desert. The tragic news was a jolt to the tight-
recently spoke with
knit enthusiast community, as 38-year old Rick Huseman was
Randy Heestand, Toyo
considered a shining star in the sport of short course off-road racing.
Tire U.S.A.’s Product
Huseman worked with us closely on the development of our off-
Manager for Ultra High
road racing program and was our ﬁrst Pro 4 driver. In 2009, he
Performance (UHP) &
presented us with our ﬁrst Pro 4X4 short course championship when
he piloted his #36 Monster Energy/Traxxas/Toyota/Toyo Tires Tundra
A graduate of the
to the Pro 4X4 Truck class championship in The Off-Road
University of Akron with
Championship (TORC) series on Open Country M/T-R tires. Always
a degree in Mechanical
an intense competitor, Huseman ﬁnished runner-up in ﬁve short
course off-road race championships prior to winning his 2009
joined Toyo Tires on
championship. In 2008, he was tied for the championship lead in
January 3, 2011. A
CORR™ in the Pro 4™ class before the season was suddenly cut
veteran of the tire
short just before its ﬁnale due to a lack of funding.
business, he also
The Toyo Tires family will always remember Rick Huseman as a
worked at Bridgestone/Firestone, serving in different
champion. Our thoughts and prayers go out to the Huseman family
capacities such as product development engineer for light
for their loss. I
truck and passenger car tires, including OE tires for
vehicles such as the 2000 Honda Civic.
While Heestand is involved with coordinating the testing
of new products at Toyo Tires such as the Proxes 1 and
Proxes T1 Sport, he can also be spotted at various racing
venues where he gets the chance to see the tires in action
and talk to people using them. Last year, he attended
events such as the SCCA® ProSolo® and Solo Nationals in
Lincoln, Nebraska; the NASA National Championships at
Mid-Ohio; several Lucas Oil Off Road Series (LOORS)
events in the Southwest, and events at local California
In September, Heestand furthered his knowledge of
vehicle dynamics by attending a two-day SCCA
Competition Licensing Program at the ProFormance
Racing School (www.proformanceracingschool.com)
located at Paciﬁc Raceways in Kent, Washington. The
TEAM TOYO school is lead by professional instructor/racer, Don Kitch.
MMA BOUTS FALL 2011 CONNECT CROSSWORD ANSWERS
4 Senior Director of Marketing.
In the one-on-one sport of mixed AMYCOLEMAN
martial arts, training, intensity and 6 M157 means you can now install SmartWay veriﬁed___.
determination are the elements that Miesha Tate SETS
help win titles. When placed on the 10 500 Mile or 45 Day Trial.
world stage, an MMA athlete must be NOREGRETS
driven to win… there is no second chance. 12 Governor of Georgia that attended TNA.
Three Team Toyo athletes who have
13 New television commercial.
shown that winning determination are DRIVENTOPERFORM
Miesha Tate, Brandon Vera and Mark 14 Winner of ProSolo and Solo Nationals
In late July, 25-year-old Miesha 15 In 1976, California wines won categories in the ___.
“Takedown” Tate rocked the world when Mark Muñoz JUDGMENTOFPARIS
she was crowned the Strikeforce™ DOWN
1 A great option for OE size wheels.
Women’s Bantamweight Champion. She Round 2 when Leben’s corner PLUSZERO
beat defending champion, Marloes Coenen called a stoppage to the ﬁght 2 Kyle LeDuc’s Round 7 win in ___, Utah.
in a highly popular upset victory at the and Muñoz was awarded the TOOELE
Sears Centre in Chicago, Illinois. victory by TKO. 3 Senior Director of Product Planning and Technical Services.
On the Saturday prior to the SEMA Brandon Vera “We are proud of all our FARDADNIKNAM
Show, Brandon “The Truth” Vera defeated Team Toyo Athletes, and 5 You will see Toyo Tires more involved in ____.
Eliot Marshall with a unanimous decision for the Light Heavyweight congratulate Miesha Tate, Brandon Vera and
7 Toyo Tires signage now at historic ___ Field.
bout during UFC® 137 at the Mandalay Bay Events Center in Las Mark Muñoz for their wins this year,” said Stan SCHOELLKOPF
Vegas. Only days after, Vera was in the Toyo Tires booth signing Chen, manager of events and motorsports, 8 Fall means college ___.
autographs for his fans. Toyo Tire U.S.A. Corp. “These athletes have TAILGATING
On November 5, Mark “The Filipino Wrecking Machine” Muñoz brought a greater awareness to the Toyo Tires 9 November 1 – 4.
wore the Toyo Tires® logo on his trunks while defeating Chris Leben brand during their televised ﬁghts and have SEMASHOW
11 Snow capped Mt. ____appears behind the track in Portland.
in the headline event during UFC® 138, Leben vs. Muñoz. Held at the demonstrated the driven to perform spirit
LG Arena in Birmingham, England; the middleweight ﬁght ended after associated with our brand.” I
14 CONNECT I Winter 2012
Here is what Heestand had to basics, such as heel-and-toe driving early the ﬁrst day, and
say about his background, working quickly increased our pace. By Day 2, the conﬁdence was
at Toyo Tires, and his racing school building and I was passing on the course. We ﬁnished the
experience: day with a 40-minute race session interrupted by racing
CONNECT: What kind of testing ﬂags to test our awareness. By the end of that session, the
and track experience did you have fastest qualiﬁer was not able to pass me anywhere on the
before coming to Toyo Tires? course as I was hitting my marks and trying not to lift off
HEESTAND: As far as driving I the throttle.
actually had some competition CONNECT: What did you take away from that racing
experience in college while at the school experience?
University of Akron. I spent three HEESTAND: Beyond a certiﬁcate of course completion,
years involved with the Formula I learned proper vehicle control through on track drills, and
SAE program where we safely negotiating a road course in trafﬁc while at racing
constructed cars for competition. speed. We also learned proper SCCA
During my third year, I was the co- Photo: Courtesy of ProFormance Racing School. Safety Procedures including courtesy
captain of the team and we on track and how to read the various
competed in an autocross style competition at the Formula Day Racing School as part of warning ﬂags. The instructors selected
SAE National competition in Pontiac, Michigan. my career development me as the Most Improved Driver out of
Later, while at Bridgestone/Firestone, I had the training to better understand our class of seven students. I am very
opportunity to drive test vehicles on a number of Vehicle racing and racers. Thomas proud of that.
Dynamics Areas (VDA’s) and test tracks, such as the Honda Okihisa, Toyo’s Passenger CONNECT: How does that training
Proving Grounds / Transportation Research Center (TRC) Car Product Manager, had equate to your daily work with Toyo Tires?
in Marysville, Ohio and the Bridgestone Texas Proving taken this school before he began HEESTAND: The training will help with
Grounds in Fort Stockton, Texas. I would use these racing competitively and highly recommended it. The on-track, high speed handling evaluations.
opportunities to experience my products ﬁrst-hand and to ProFormance school was my ﬁrst opportunity to drive It also helps me to better understand the NASA and SCCA
better understand the comments and conclusions of the wheel-to-wheel on a true racetrack. organizations, the drivers and the culture surrounding the
Tire Evaluation engineers. CONNECT: You mentioned that Toyo Tires partially racing community. Ultimately, it prepares me to participate
CONNECT: What kinds of products have you helped sponsors ProFormance. What kind of products does the in NASA events such as their High Performance Driver
develop while in the industry? school use on their vehicles? Education (HPDE), and eventually for competition in
HEESTAND: I have developed a wide range of HEESTAND: The majority of the school cars are 2007 regional races.
consumer passenger car and light truck tires. This Chevrolet Cobalt SS with alloy wheels and 225/45ZR18 This also helps me to strike up a more useful dialog with
includes everything from temporary spare tires, to OE Proxes 4 tires. (I took my school in the blue number 13.) fellow racers and drivers, in order to better relate to their
passenger car tires, to larger mud terrain tires, and For demonstration and fun runs, ProFormance also feedback about Toyo Tires products.
practically every type of product in between. In addition to operates a “Track Taxi”, which is a 2009 BMW M3 CONNECT: Would you recommend this kind of training
general product development, I worked closely with Honda equipped with 18-inch Proxes R1R tires. With its to anyone else?
on OE tires for the 2000 Civic, which included traveling to combination of power and handling, that car is a real thrill HEESTAND: Absolutely! The instructors are excellent
Honda’s test facility in Itsunomi, Japan multiple times. ride. and accomplished drivers. They know how to take scared,
CONNECT: How did you end up taking the SCCA CONNECT: How would you describe driving on that novice drivers and turn them into safe, conﬁdent racers.
licensing school at ProFormance? track, and taking the school? CONNECT: Thank you Randy. We look forward to
HEESTAND: As a partial sponsor of ProFormance HEESTAND: There is not much run off at Paciﬁc seeing you at the track!
Racing School, Toyo Tires provides tire technical assistance International Raceway, and you ﬁrst have the anxiety of HEESTAND: Thank you! I look forward to personally
and training at times. I was preparing to give a presentation dealing with new thresholds of speed. On one meeting more of our dealers at various venues around the
on the Proxes RA1 competition tire at a Pro3 Race Camp straightaway, the supercharged Cobalt was good for more country and hearing their valuable feedback about our
at ProFormance, when Don Kitch suggested I take their 2- than 125-mph during our sessions. We practiced the products. I
1 Newest plant in China, Toyo Tire ____________
4 Chevrolet Cobalt SS equipped with ____________
7 Reception held at the ____________
8 SEMA Show booth was packed with ____________
9 Robby Gordon ____________ for sale.
12 Jeremy McGrath’s Offroad is available from ____________
13 Proxes R1R sets record in ____________
2 Proxes T1 Sport Wins 2011 SEMA ____________
3 Toyo Tire U.S.A.’s new President & CEO.
5 DSPORT’s Proxes T1 Sport equipped Nissan ____________
6 Third Annual Dorsey Tire ____________ and Open House.
D 10 ToyoTires.com getting a ____________
11 Entering tenth year sponsoring ____________
Fax a copy of your completed crossword puzzle to Toyo Tires. Winners will receive a Toyo Tires beanie cap to keep their heads warm during the cold season.
Be sure to clearly write your name, address and phone number on the fax. Send it to Tina Sola at 714-229-6184. You may also scan and email your
completed crossword puzzle to email@example.com.
Remember to include your name and address in the email.
Winter 2012 I CONNECT 15
Toyo Tire U.S.A. Corp.
5665 Plaza Drive, Suite 300
Cypress, CA 90630
For a Complete 2011
Calendar of Events,
January through December 2012 For a Complete 2012 Calendar of Events, VisitToyoTires.com
Toyo Tires participation in the following events may be subject to change.
EVENT DATE LOCATION
SCORE Laughlin Desert Challenge Jan. 14-16 Laughlin, NV
Best in the Desert Bluewater Resort Parker 425 Feb. 3-5 Parker, AZ
UFC 126: Silva vs. Belfort Feb. 5 Mandalay Bay Events Center, Las Vegas, NV
UFC on Versus 3: Sanchez vs. Kampmann March 3 KFC Yum! Center, Louisville, KY
Tecate SCORE San Felipe 250 March 9-11 San Felipe, Baja California, Mexico
Best In The Desert Mint 400 March 23-25 Las Vegas, NV
Goodguys Rod & Custom March 30-Apr 1 Del Mar Fairgrounds, Del Mar, CA
Lucas Oil Off Road Racing Series March 31-April 1 Firebird Raceway, Phoenix, AZ
Lucas Oil Off Road Racing Series April 21-22 Lake Elsinore Motorsports Park, Lake Elsinore, CA
Best In The Desert Canidae Tap it Silver State 300 May 4-6 Las Vegas, NV
Lucas Oil Off Road Racing Series May 19-20 Speedworld Off Road Park, Surprise, AZ
Tecate SCORE Baja 500 June 1-3 Baja California, Mexico
Lucas Oil Off Road Racing Series June 23-24 Miller Motorsports Park, UT
Goodguys Rod & Custom July 6-8 Ohio Expo Center, Columbus, OH
57th Annual Porsche Parade July 8-14 Salt Lake City, UT
Lucas Oil Off Road Racing Series Aug. 4-5 Glen Helen Raceway, San Bernadino, CA
Best in the Desert Vegas to Reno Aug. 16-18 Las Vegas, NV
SCCA ProSolo National Series Finale Aug. 30-Sept. 2 Lincoln Airpark, Lincoln, NE
Lucas Oil Off Road Racing Series Sept. 1-2 Reno, NV
SCCA Solo National Championships Sept. 4-7 Lincoln Airpark, Lincoln, NE
NASA Championships Sept. 6-9 Mid-Ohio Sports Car Course , Lexington, OH
SCORE 1st San Felipe Challenge of Champions Sept. 9-11 San Felipe, Baja California, Mexico
Lucas Oil Off Road Racing Series Sept. 22-23 Las Vegas Motor Speedway, Las Vegas, NV
Best In The Desert Bluewater Desert Challenge Oct. 12-14 Parker, AZ
Lucas Oil Off Road Racing Series Oct. 27-28 Firebird Raceway, Phoenix, AZ
Tecate Score Baja 1000 Nov. 14-17 Baja California, Mexico
Best In The Desert Transwest Ford Henderson 250 Dec. 1-2 Henderson, NV
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