WHAT IS SLOGAN AND
HOW DOES IT WORK?
A slogan is a memorable motto or phrase
used in a political, commercial, religious,
and other context as a repetitive expression
of an idea or purpose. As time goes by, the
slogan might change.
Sometimes with the
different products in the
same company might
come up with different
First one is LG’s slogan.
“Life is good.”
I think is a good slogan
cause it make LG
become abbreviation for
the “Life is good”. When
you see their slogan you
can associate to LG.
Second one is FedEx’s slogan.
“ “WE LIVE TO DELIVER.”
FedEx is a delivery services company so the slogan
mentions that they live to deliver.
Though there is no associate to
the brand name but it tells us
directly what this company is
doing through the slogan.
In the first page I have mention about the different
products might bring out different slogans. Here is one
example. Timberland is a shoes brand and it make not just
one kind of shoes. So for the different series they will have
the different slogans.
Confortable is the most important
Fast is the claim to first
for the woemen‘s shoes .
Third one is Johnnie walker’s slogan.----keep Walking.
As you can see this time the slogan is related not only the brand name but
also the logo. You can clearly know why the slogan is “Keep walking.” Not
just because the image ,it also convey the concept of keep moving on and
don’t give up.
The last one I am going to talk about
is Maybeline. I think it is a cool
slogan. The slogan is “Maybe she is
born with it…MAYBE it’s
MAYBELINE.”. Cause it is a
consmetic’s company so the slogan
says that the beauty can be nature or
can be put on by their company’s
“Maybe she is born with
it…MAYBE it’s MAYBELINE.”
It is important for a company to come up with a good
slogan. Cause it is like an image to the company.
Sometimes they will even deliver their concept by the
slogan. So how can we know if it is a good slogan. A good
slogan should have a high connect to the brand name and
the logo even their aim of the company. And make
consumer think of the company easily when they
see.Then it will be a good slogan.