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SLOgAN 499351137經三甲王昱琳 WHAT IS SLOGAN AND HOW DOES IT WORK? A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. As time goes by, the slogan might change. Sometimes with the different products in the same company might come up with different slogans. LG First one is LG’s slogan. “Life is good.” I think is a good slogan cause it make LG become abbreviation for the “Life is good”. When you see their slogan you can associate to LG. FEDEX Second one is FedEx’s slogan. “ “WE LIVE TO DELIVER.” FedEx is a delivery services company so the slogan mentions that they live to deliver. Though there is no associate to the brand name but it tells us directly what this company is doing through the slogan. TIMBERLAND In the first page I have mention about the different products might bring out different slogans. Here is one example. Timberland is a shoes brand and it make not just one kind of shoes. So for the different series they will have the different slogans. Confortable is the most important Fast is the claim to first for the woemen‘s shoes . product. JOHNNIE WALKER Third one is Johnnie walker’s slogan.----keep Walking. As you can see this time the slogan is related not only the brand name but also the logo. You can clearly know why the slogan is “Keep walking.” Not just because the image ,it also convey the concept of keep moving on and don’t give up. MAYBELINE The last one I am going to talk about is Maybeline. I think it is a cool slogan. The slogan is “Maybe she is born with it…MAYBE it’s MAYBELINE.”. Cause it is a consmetic’s company so the slogan says that the beauty can be nature or can be put on by their company’s product. “Maybe she is born with it…MAYBE it’s MAYBELINE.” CONCLUTION It is important for a company to come up with a good slogan. Cause it is like an image to the company. Sometimes they will even deliver their concept by the slogan. So how can we know if it is a good slogan. A good slogan should have a high connect to the brand name and the logo even their aim of the company. And make consumer think of the company easily when they see.Then it will be a good slogan. .
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