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2012 - Portugal Telecom

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					BUSINESS TO BUSINESS
                 Lisbon, 29 & 30 October 2012
     Portugal Telecom | Technology & Innovation Conference | 0
  IMPORTANT NOTICE

                 This release contains forward-looking statements within the meaning of the U.S. Private Securities
                 Litigation Reform Act of 1995. Such forward-looking statements are not statements of historical
                 facts, and reflect goals of the company's management.

                 The words "anticipates," "believes," "estimates," "expects," "forecasts," "intends," "plans," "predicts,”
                 "projects" and "targets" and similar words are intended to identify these forward-looking
                 statements, which necessarily involve known and unknown risks and uncertainties. Accordingly,
                 the results of operations of the company to be achieved may be different from the company's
                 current goals and the reader should not place undue reliance on these forward-looking
                 statements. Forward-looking statements speak only as of the date they are made, and the
                 company does not undertake any obligation to update them in light of new information or future
                 developments.




                                                                                          Portugal Telecom | Technology & Innovation Conference | 1
SOURCE: Source
BUSINESS TO BUSINESS
FROM TELCO TO ICT
OPERATOR
João Paulo Cabecinha | Head of corporate offering
                                                    Portugal Telecom | Technology & Innovation Conference | 2
PT IS THE BEST ICT&CLOUD PLAYER IN PORTUGAL
                                                                                        2012
                                                                                                 Business & Cost
PT has a track record of successful
                                                                                                 transformation
transformation                                               2010

                                                                      Cloud
                                        2005
                                               IT and Data
                                               centre
                      2000
                             Data and
                             Internet                               Can we once again deliver and
  1990s
                                                                    capture the new growth path?
          Voice and
          Circuits


                                                                      Portugal Telecom | Technology & Innovation Conference | 3
  DIFERENT CUSTOMER REQUIREMENTS
                    Revenues1   Customer requirements    Value proposition


    SoHo                           Simplicity & cost          Triple play & mobility


    Small                            Flexibility,          High speed everywhere &
                       500
    enterprises                     mobility & cost              convenience

    Medium                                                     Excellence in service
                                     Convenience,
    enterprises                                                support & affordable
                                  performance & cost
                                                                   technology

    Large                                                   Technology as a service,
                                 Efficiency & business
    organisations      400                                   aligned with business
                                    transformation
                                                                     needs

1 Euro Million                                              Portugal Telecom | Technology & Innovation Conference | 4
FROM TELCO TO ICT
   Delivering IT as a service        Addressing

   •   Price per service usage
                                       Company IT                    Workplace
   •   End-to-end SLAs

   •   24/7 management and support                   Network

   •   Technological update

   •   Secure operation                           Cost reduction

                                       Business model transformation
                                             and differentiation


                                                  Portugal Telecom | Technology & Innovation Conference | 5
ICT PORTFOLIO
             Unified
   IT / IS                              Vertical solutions
             communications
services


             Video                      M2M
                                                                      ICT                        BPO
                                                                  outsourcing
                     Cloud IT and Security



   Core              Connectivity
services

                                                        Portugal Telecom | Technology & Innovation Conference | 6
  SECURITY IS KEY
             portfolio                                                             Success story

               •   Security operation centre                                              •   Clean pipes is a product
                                                                                              developed with a specific
               •   Data centre & cloud protection                                             customer that combines
                                                                                              top resources from leading
               •   Remote access & end point protection                                       vendors with PT unique
                                                                                              capabilities to deliver
               •   Security professional services                                             multifunctional Internet
                                                                                              access security, including
               •   Strong commitment in R&D1                                                  ISP redundancy




1 PT involvement in R&D projects (e.g. TRONE, NETS) with top global universities               Portugal Telecom | Technology & Innovation Conference | 7
VIDEO TO ENRICH CUSTOMER EXPERIENCE
  Portfolio                             Success story

   •   Videoconference services

   •   Digital signage

   •   Content interactive solutions
                                          •   Delivering Meo service to more
   •   Audience measurement solutions         than 1/3 of top rated hotels in
                                              Portugal and major hospitals
   •   Meo for enterprises




                                                     Portugal Telecom | Technology & Innovation Conference | 8
ADVANCED M2M SOLUTIONS
  Portfolio                                                               Success story




                                               Connectivity
                                                              Developer
                                                Managed
                      Metering

                                    Vertical
                       Energy
                       Smart

                       Smart

                                     Other
                                                                             Water smart metering field trial




                                                                SDK
         Selfcare
                                                                             to demonstrate operational cost
          Portal
                                                                             reduction and fraud prevention,
                    M2M Platform                                             enabling new business models.
                     Connectivity

               Assets / Devices /Sensors




                                                                                     Portugal Telecom | Technology & Innovation Conference | 9
FROM VOICE TO UNIFIED COMUNICATIONS
  Portfolio                       Success story




                                    •   Advanced voice solution for a
                                        bank with fixed mobile
                                        convergence and UC&C user
                                        experience to enable new
         IMS/IP Centrex                 workflow to drive cost
                Hosted/Cloud UC         reduction and compliance.
     Customer approach to
     value transformation

                                              Portugal Telecom | Technology & Innovation Conference | 10
CUSTOMISED VERTICAL SOLUTIONS
  Portfolio                                              Success story

   •   Designed to address customer needs:                •   Innovative Business models:
       – Operational efficiency                               – As a service and pay per user
       – Internationalisation                                 – End to end solution
       – Customer interaction                             •   Combining PT’s internal skills
                                                              and best of breed partners

                  Munici-      Retail &                   •   Healthcare approach with
       Health     palities   Distribution    Utilities        solutions for remote diagnosis,
                                                              patient screening, telemedicine
                                                              and efficient resources allocation
                                            Banking &         in hospitals
       Tourism   Transport   Education      Insurance



                                                                     Portugal Telecom | Technology & Innovation Conference | 11
ICT OUTSOURCING
  Portfolio                    Success story

   •   Communications           •   5 years average contract duration
   •   Data centre & servers    •   Premium customer satisfaction
   •   Managed services
                                Outsourcing TCV
   •   Service desk             Euro million
                                                               86
   •   Application support
                                    +231%

                                              26



                                            2010             2011

                                           Portugal Telecom | Technology & Innovation Conference | 12
COMPETITIVE BPO OFFERING
  Portfolio                                Success story

   •   Accounting and financial services    •   Top performer in the Hackett
                                                Group’s performance studies
   •   Human resource services
                                            BPO external customers
                                            Number of customers
   •   Facilities management services
                                                External customers
                                                Internal customers
   •   Document management services                                                       88

                                                 1           4              7

                                                 22         22             22             22

                                                2008        09             10             11

                                                         Portugal Telecom | Technology & Innovation Conference | 13
  DELIVERING ON TRANSFORMATION
          Non voice weight on total               IT/IS + Out. & managed services weight
          corporate revenues1                     on total corporate revenues1
          Percentage                              Percentage

                                           ~2/3




                               ~1/3                     +400%
                                      66                                                 25

                        38

                                                           5

                       2003           2011               2003                          2011
1 Corporate segment revenues                                     Portugal Telecom | Technology & Innovation Conference | 14
FUTURE GROWTH FROM ICT & OUTSOURCING
Corporate revenues

                                     ~50%                                          Unified Comm &
                                                            M2M
                        IT/IS +                                                     Collaboration
    IT/IS +          Outsourcing +          New LoB
  Outsourcing          Managed
                                                          Security                          Cloud
Managed Services       Services
   Equip. Sales
                      Equip. Sales                         Video                  Vertical solutions
                                                         solutions
      Data               Data
                                                      Outsourcing                            BPO
      Voice              Voice

      Now               Future

                                                      Portugal Telecom | Technology & Innovation Conference | 15
BUSINESS TO BUSINESS
CLOUD OPPORTUNITY

                 Portugal Telecom | Technology & Innovation Conference | 16
NETWORK AND VIRTUALISATION ENABLES CLOUD
                                                                  Decision process for cloud adoption

                                                                  •   Which technologies are strategic
      Application              Application        Application
                                                                      differentiators
                                                                  •   Which technologies and systems should
   Operating System         Operating System   Operating System       be virtualised
    Virtual Machine          Virtual Machine    Virtual Machine
                                                                  •   When to migrate systems


                      Virtual Infrastructure
                                                                      Reduction of total cost of ownership
                                                                                 capex to opex
                                                                  Flexible and responsive time to market


                                                                              Portugal Telecom | Technology & Innovation Conference | 17
  PT IS A HYBRID PLAYER

                  Off Premisses                          On Premises   Portuguese cloud market maturity1
          Public Cloud                                                 •   Half of PT Corporate customers
                                                 Private Cloud
                                                                           intend to subscribe cloud services
                              Software as a Service                    •   2/3 of such customers intend to
                                                                           adopt a private or virtual private
                              Platform as a Service                        architecture
                          Infrastructure as a Service                  •   Main focus on security, infrastruc-
                                                                           ture and web presence areas

                                      Legacy IT
                Housing; Hosting; DC; Managed Services



SOURCE: PT/PRM Corporate Market Study; September 2011                         Portugal Telecom | Technology & Innovation Conference | 18
ADVISING CUSTOMERS ON CLOUD JOURNEY
   Business Consultancy Services                 Transformation Services
              Inform                                    Transform




                                                  Transformations




                                                                                 Operations
                                                                    Migrations
                                     Discovery
  Snapshot         Impact Analysis
                                                                                              PT Data centre



                                                 Service Mix
                                             Managed Services                                   Customer Data
                                                                                                    centre
                                       Legacy                              Cloud


                                                                      Portugal Telecom | Technology & Innovation Conference | 19
STAND ALONE AND JOINT TO MARKET STRATEGY
   Cloud offer              Go to market         Market reach

                                                                       Portugal



                                   Reseller /
                                  Consultant


                                   Cloud
                                 aggregator
    Other cloud providers

                             Independent
                               developer           International


                                                Portugal Telecom | Technology & Innovation Conference | 20
BEST OF BREED PARTNERSHIPS
                              Main partner   Added value from partnerships


Software as a Service
                                             •   Technological skills and
Communication as a                               integration capacity
Service                                      •   Customer base on relevant
                                                 markets and go to market
                                                 synergies
Platform as a Service
                                             •   Ability to address international
                                                 markets
Infrastructure as a Service


                                                  Portugal Telecom | Technology & Innovation Conference | 21
WHAT MAKES PT CLOUD UNIQUE

  PT data                  Local customer                 Integrated ICT
  jurisdiction             support                        Services

       Best of breed           Service quality    ISO          Security
                                                  20000
       partnerships            ISO 20000                       ISO 27001

           99.99%                  Bandwidth                         Sustainability &
           service level           availability                      energy efficiency




                                                          Portugal Telecom | Technology & Innovation Conference | 22
B2B SUCCESS STORIES
  Customer              Highlights

        Major bank      Test and development infrastructure

        Tourism hotel
                        Hybrid Solution that supports core and Web applications
        chain

        B2B
                        Cloud IaaS to support domestic and international operations
        e-Marketplace

        Media group     Consulting for IT transformation

        Private R&D     VDI and IaaS to support research activities
        Foundation      Cloud image archive for PACS system

                                                           Portugal Telecom | Technology & Innovation Conference | 23
FINAL REMARKS
           Business on enterprise market is changing;
           ICT offering will be critical to address increasing
           complex business demands

           We know the key success factors for new business
           – skills, partnerships and execution are key to
           success


           Well positioned to capture the new growth
           opportunities


                                              Portugal Telecom | Technology & Innovation Conference | 24
BUSINESS TO BUSINESS
                  Lisbon, 29 & 30 October 2012
     Portugal Telecom | Technology & Innovation Conference | 25

				
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