CAMBRIA BICYCLE OUTFITTERS SEES WEB SALES JUMP BY ADDRESSING

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CAMBRIA BICYCLE OUTFITTERS SEES WEB SALES JUMP BY ADDRESSING Powered By Docstoc
					CAMBRIA BICYCLE OUTFITTERS’ SEES WEB SALES JUMP BY ADDRESSING SHOPPERS’ CONCERNS ABOUT HACKERS
Napa, CA August 25, 2005 — Cambria Bicycle Outfitters (Cambria Bike) has seen sales from its www.cbo.com web site jump since hiring an independent service to certify the security of the site. During a 10-day A/B split test of ScanAlert’s HACKER SAFE certification service, Cambria Bike shoppers who saw the certification mark while shopping generated 20.4% more orders compared to the control. A 20-year retailer of cycling components and accessories, Cambria Bike began using ScanAlert’s daily auditing and certification service in November 2004 to improve its ecommerce infrastructure security and address consumers’ concerns about online shopping security. According to General Manager Steve Fleury, HACKER SAFE has amply delivered in both areas. “Customer trust is a key online retailing concept and HACKER SAFE is important to me because the service both protects our site and tells consumers how we are providing that protection,” Fleury said. “We ran the test to carefully analyze how independent certification changes consumer behavior and the results clearly showed that visitors who saw ScanAlert’s HACKER SAFE certification mark purchased more often.” “Every company selling online is a target for hackers and every online shopper has read news stories about the theft of credit cards and personal data from web sites,” added ScanAlert Director of Marketing Nigel Ravenhill. “HACKER SAFE is a unique service that enables online retailers to effectively address both of these issues, typically increasing online revenues 5%-15% through certification of good security.” About HACKER SAFE Certification ScanAlert conducts comprehensive daily security audits of ecommerce infrastructure and then certifies the security of it in real-time by allowing the HACKER SAFE certification mark to appear only when a site's current status meets the highest published government industry standards. ScanAlert certifies the ongoing application of patches, and as long as the site remains secure, continually serves a HACKER SAFE certification mark directly to the retailer’s web site from ScanAlert’s network. In scientific A/B testing by more than 200 online retailers, including national chain stores, HACKER SAFE certification increased sales conversions an average of 14% compared to the control. About Cambria Bicycle Outfitters Since 1986, Cambria Bicycle Outfitters Inc. has sold a wide selection of cycling products and accessories to road and mountain bikers around the world. Business operations have since grown to include four California retail locations, a mail-order/catalog division and the www.cambriabike.com web site.

About ScanAlert, Inc. Headquartered in Napa, CA, ScanAlert is the world’s largest web site security certification company, protecting over 65,000 web sites in 30 countries through the HACKER SAFE certification program. The certification mark indicates that these sites protect the personal data of millions of shoppers every day by meeting the highest federal and industry web site security standards. For more information, please visit www.scanalert.com. -- XXX --


				
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posted:11/9/2009
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