Graphic Design - The Art Institutes by okyestao



Jacquelyn P. Muller, Vice President – Public Relations
The Art Institutes
Office: (412) 995-7262
Cell: (412) 606-9244

Corporate identity programs, brochures, product packaging, advertisements, video graphics,
computer imagery, signs, exhibits, interactive Web and multimedia – all these are created by
graphic designers to communicate effectively with consumers. Graphic designers are visual
communicators who combine principles of page design, color, typography, symbology, graphic
and photographic imagery, and illustration in creative, innovative ways to inform, motivate, sell,
educate or entertain.

Some of today’s most dynamic industries are based on graphic design. The fields of advertising,
publishing, television and graphic design offer great opportunities for trained visual
communicators, especially designers and artists. Advertising agencies require the talents of many

Art directors work with writers to develop original concepts. They also supervise a creative
process that relies on the expertise of layout artists, production artists, illustrators, photographers
and printers. In the field of publishing, art directors and designers work with editors and journalists
to design and produce magazines, books, and newspapers.

According to the U.S. Department of Labor 2006-2007 Occupational Outlook Handbook
(, demand for graphic design continues to increase from advertisers, publishers, and
computer design firms through 2014. Among the five different design occupations, graphic
designers will have the most new jobs. Additionally, the Handbook notes that demand for graphic
designers should increase because of the rapidly expanding market for Web-based information
and expansion of the video entertainment market, including television, movies, video, and made-
for-Internet outlets. And demand for graphic designers also will increase as advertising firms
create print and Web marketing and promotional materials for a growing number of products and

All graphic design students begin with foundation classes in color and design, drawing and
computer skills. In the associate’s degree program, students focus on color and page design, visual
expression, and print and interactive production. In the bachelor’s degree program, students build
on these skills with additional courses in conceptual thinking, creativity, problem solving, project
management, art direction, business practices, and advanced and specialized design skills. As part
of their coursework, all students create a portfolio of their work to show to prospective employers.

“Graphic design is a one of the most popular programs at The Art Institutes,” said John Mazzoni,
president of The Art Institutes. “Many of our other creative arts programs have grown from the
graphic design program, which remains a core of nearly everything we teach.”
Emphasis is placed on learning the skills and techniques of both computer graphics and
traditional design and production tools, such as the drawing board and drawing instruments.
Advanced training includes the execution of assignments encountered by professionals in the
field. Students learn both Macintosh and PC computer platforms, with industry-related software,
including QuarkXPress® and a full range of Adobe® and Macromedia® products for print,
interactive, and Web design and production.

Armed with a marketable, production-based portfolio assembled in their classes, graduates from
the associate’s degree program are prepared to enter an increasingly technical and competitive
industry. These graduates may join the production staffs of printing companies, digital service
bureaus, and in-house corporate communications departments in entry-level positions such as
production artist or assistant designer.

Graduates from the bachelor’s program may join the creative staffs of advertising agencies,
design studios, digital production studios, publishing houses, and corporate communications
departments in entry-level positions such as graphic designer, graphic artist, associate art
director, or production coordinator. Many entrepreneurial graduates enter the market as freelance
designers or open their own design studios.

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