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Slide 1 - Tripod


									             This Lesson

Introduction to the ADDIE model

Needs Analysis

Audience Analysis

Feasibility Analysis

Instructional Design – Analysis Case Study
                       Project brief

                  Who will be your
Why do you need     learners?
 this training?
                                 How do you want
                                  to deliver the
               Result of Analysis of Needs
                      These are the              ahead
Your learners will      topics…                   and
 be able to……..                                   start
                          This is the content      the
                           we will use…….       design.
     There are many ISD models, but almost
      all are based on the generic "ADDIE"
        model, which stands for Analysis,
     Design, Development, Implementation,
                  and Evaluation


Project Plan Template Exercise
                         THE ANALYSIS STAGE

Needs analysis                                      Audience analysis

Why have a course?                                    Who will do the course?

Why an online course?                                 Will they be able to learn?

Is there a better way to train?                       Where will they be when
                                                      they learn?

                            Feasibility analysis
                           Can the course be developed?

                           Can the course be delivered?

                           Can the course be accessed?
           Output from Analysis is the Input for Design

                              “At the completion
                              of this course you
                  is the
                              will be able to ….

                 Who will       OBJECTIVE’S
Analysis           be the          TEST            Design
                                 How would
                                 you …..?

                 Can it be
                 developed     OBJECTIVE’S
                    and         CONTENT
                 delivered?       *text
                         NEEDS ANALYSIS
   A Needs Analysis provides a complete understanding of
   the shortcomings of the training system. a Needs
   Analysis looks not only at the tasks being performed,
   but also at other parts of the system that might yield
   clues at what might be done to improve training.
                                 How ?
Observations are sometimes considered the most direct method of
collecting needs analysis data

Interviews are considered an easy way of collecting needs analysis data.

Surveys and focus groups may also be relatively effective and efficient

Documentation review can provide useful needs analysis data.
                 AUDIENCE ANALYSIS
Most sites are built for an audience, with the audience representing any
person who will interact with, view, read, navigate, search on, order
from, submit to, download from the web site.

                          Types of audience

Experts: These are the people who know the services and the
product inside and out.

Technicians: These are the people who build, operate,
maintain, and repair products and services.

Executives: These are the people who make business,
economic, administrative, and legal decisions products and

Nonspecialists: These users have minimum technical
knowledge. Their interest may be as practical as technicians', but
in a different way. They want to use the new product or service to
accomplish their tasks.
               AUDIENCE ANALYSIS

Audiences must also be analyzed in terms of characteristics such
as the following:

Background-knowledge, experience, training:
One of your most important concerns is just how much
knowledge, experience, or training you can expect in the
Needs and interests: To plan your web site, you need to
know what your audience is going to expect from that web site.

Demographic characteristics: for example, age
groups, type of residence, location of residence, gender,
cultural background, etc..

   The primary objective of a feasibility
    analysis is to assess three types of

1)Technical feasibility.- Can a solution be
supported with existing technology ?

2)Economic feasibility.- Is existing technology
cost effective?

3)Operational feasibility.- Will the solution work
in the organization if implemented?
                          Typical questions
Does the target audience know        Do the AUDIENCEs have better
how to type?                         than adequate equipment?

Does the AUDIENCE have basic         Does the system require
internet connectivity skills?        anything that is “on it’s way” but
                                     not readily available yet (i.e.
Does the AUDIENCE know the           broadband, high speed wireless
basics of how to use a               acccess)?
computer (i.e. Save, Open
Folders, launch programs)?           If the AUDIENCE is expected to
                                     complete program from home,
What do the AUDIENCES                were arrangements made to
typically use their computer         provide equipment?
                                     Has a plan been created that
Is the AUDIENCE familiar with        outlines the details of acquiring,
computer terminology and             maintaining, and
jargon?                              upgrading equipment?
           Instructional Design Case Study

A company provides information-technology to
manage food and beverage operations. Its customers
are stadiums, restaurants, casinos, and other
establishments in the hospitality industry.
Helen Wilson, an instructional designer, is creating
an online course for the client’s technicians on how
to install new software at customer sites. The course
will provide the technicians with the information
they need to provide the best possible help to their
customers. What questions should Helen ask……..


?    The
     Client       ?    Subject
                                      ?      The
a) What was the company's operation?

b) Why was there a need for training?            Refer to the handout

c) Who was to be the course's audience?

d) Where was the course to be conducted?                ?
e) How did Wilson overcome her lack of knowledge of hardware?

f) How did Wilson obtain information for her course?

g) Draw a chart to illustrate the organisation of topics in the
   course's web site.

h) What types of online instruction would you recommend for the
   web site's topics.

i) What formative evaluation techniques did Wilson use?

j) What types of media would you recommend for the online

k) Prepare a list of questions that Wilson may have used to gather
   information in her analysis for this course development.

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