2009 EDITORIAL CALENDAR/RATE CARD E D I TO R I A L COV E RAG E everage Dynamics is the largest national magazine solely devoted to the needs of the off-premise beverage alcohol retailer, whether it’s the owner of a single liquor store, the general manager of a warehouse store or the buyer for a large supermarket or drug chain. As the leading magazine covering this market, and the only one with a history of industry leadership dating back to Repeal, Beverage Dynamics is in a unique position to identify the trends and issues most important to its audience. Every issue contains “need to know” information on spirits, wine, beer, other beverages and the ins and outs of modern beverage retailing. B I I I I Regular Columns and Departments include: Retail Education — relevant information for retailers and their staffs to help gain an edge when selling wine and spirits. Retail Service — techniques and strategies to improve customer service and staff efficiency. Brand Action — tracking activities of newly notable wines, beers and spirits. Beer Business — concise reports on the most dynamic segments of today’s malt beverage arena, including exclusive Beverage Information Group research. I Issues & Answers — retailers respond to key business topics. I Store Security — the latest developments in combating a range of security concerns. I FYI — news & information on the people, products and companies shaping the beverage business. I Wine Business — important information about what’s happening in the wine industry. I On The Shelf — the latest in new products and packaging for today’s beverage retailers. EDITORIAL CALENDAR January/February I 2009 RETAILER OF THE YEAR I Irish Spirits I Retailer Wine Selections I Canadian Whisky I Beer: Retail Best Practices I Wine: The Evolution of California Chardonnay May/June I Vodka I Retail Innovators I Tequila I Wine: Selling Summer Sippers I Retailer Wine Selections I Beer: Craft Roundup September/October I Beer Industry Overview I Beer Growth Brands I American Whiskey I Retail Innovators I Port & Other Dessert Wines I Retailer Wine Selections I Computer/POS System Update I The Cordial Market BONUS DISTRIBUTION NBWA Convention & Trade Show September 22-25, 2008, Las Vegas, NV March/April I GROWTH BRANDS (Wine & Spirits) I Retail Innovators I Retailer Wine Selections I Scotch (Blends & Single Malts) I Imported Beer Roundup I Wine Merchandising Best Practices BONUS DISTRIBUTION WSWA Convention April 25-28, Orlando, FL July/August I Rum I Retailer Wine Selections I Gin I Retail Innovators I Emerging Organics I Age Verification Initiatives NACS Show October 20-23, Las Vegas, NV November/December I Cognac & Brandy I Retail Innovators I Holiday Merchandising I Retailer Wine Selections I Holiday/Winter Beers I Advertising & Promotion Awards Winners Editor-in-Chief Richard Brandes 212-353-3832 email@example.com Production Director Mary Jo Tomei 760-318-7000, ext. 220 firstname.lastname@example.org THE BEVERAGE INFORMATION GROUP 17 High Street Norwalk, CT 06851 Telephone: 203-855-8499 Fax: 203-855-9446 www.bevinfogroup.com M2MEDIA360’s The Beverage Information Group, also publishes Cheers, StateWays, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook, Wine & Spirits Industry Marketing, Fact Book and Cheers On-Premise Handbook in addition to providing a wide range of research services to the beverage alcohol industry. President, CEO Marion Minor Senior Vice President/Group Publisher Charles Forman 845-426-6072 email@example.com Associate Publisher Anthony Bongiovanni 248-253-0108 firstname.lastname@example.org Editorial calendar subject to change. BEVERAGE DYNAMICS 2009 Advertising Rates Black & White Rates 1 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1X $12,150 9,120 7,900 5,470 4,860 3X $11,890 8,920 7,725 5,355 4,755 6X $11,625 8,720 7,560 5,230 4,650 9X $11,370 8,525 7,390 5,115 4,545 12X $11,120 8,345 7,230 5,005 4,445 18X $10,880 8,160 7,070 4,895 4,345 Rate Card #44 Effective January 2009 24X $10,640 7,975 6,915 4,785 4,255 Four Color Rates 1 Page 2/3 Page 1/2 Page 1/3 Page $15,790 12,755 11,540 9,110 $15,530 12,560 11,370 8,995 $15,260 12,360 11,195 8,865 $14,995 12,175 11,030 8,750 $14,780 11,980 10,870 8,640 $14,515 11,795 10,710 8,530 $14,470 11,615 10,550 8,420 Color Rates Standard AAAA . . . . . . . . . . . . . . . . . . .$1,875 Metallic . . . . . . . . . . . . . . . . . . . . . . . . .$2,810 Matched (Except Metallic) . . . . . . . . . . .$2,190 Regional Rates (Available by state line) Full page only. Minimum circulation 17,000 1 Page 4 color bleed for 20,000 circulation $6,550 Additional thousands @ $235/M Black & white rates 20% less; 2 color rates 15% less Matched or metallic rates are $2,255 per page additional Special Charges Backup charges: One page . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,090 Spread . . . . . . . . . . . . . . . . . . . . . . . . . . .$2,620 Split-run charges per plate . . . . . . . . . . . . . . . . . . . . . . . . . .$2,310 Insert binding charge . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $2,310 Special position tip-in charge . . . . . . . . . . . . . . . . . . . . . . . .$2,310 Premium for overweight stock . . . . . . . . . . . . . . . . . . . . . on request Special Positions Back Cover(4C only) . . . . . . . . . . . . . . . . . . . . . . .25% premium above 4C earned rate Inside Front Cover(4C only) . . . . . . . . . . . . . . . . . .15% premium above 4C earned rate Inside Back Cover(4C only) . . . . . . . . . . . . . . . . . .10% premium above 4C earned rate Bleed Advertisements Full bleed - 10% of B/W earned rate. Insert Rates Furnished Inserts - B/W earned rates apply plus applicable binding charge. Inserts printed by publisher - rates furnished upon request. Classified/Marketplace Rates For information on classified rates please call Bianca Romano at 203-966-0837 email@example.com Advertising Requirements PAGE SPECIFICATIONS (Printed Offset All based on standard 7 inch x 10 inch page units) Vertical Width Vertical Depth Full bleed (includes .125'' bleed) 8 1/4 11 2 page spread (includes .125'' bleed) 16 1/4 11 2/3 page 4 1/2 10 1/2 page 3 3/8 10 1/3 page 2 1/4 (3 includes alternate L and R .125'' bleed) 10 (10 7/8 includes .125'' bleed) 1/4 page 3 3/8 4 7/8 Live area 7 1/4 10 Trim size 8 10 3/4 Composition - Charge rebilled to advertiser Horizontal Width 7 7 7 Horizontal Depth 4 7/8 3 2 3/8 DIGITAL REQUIREMENTS: All digitally supplied ads must be accompanied by a Cromalin® matchprint or similar high-end digital proof. Proofs must match the supplied ad files and be provided at 100% size. Please make sure that the crop/trim marks are clearly indicated. We will do our best to match these proofs, however, different papers cause colors to look different. We are not responsible for color if a proof is not provided. Call Production Manager at 760-318-7000 ext. 220 with specific questions. FILE FORMATS: PDF files are preferred for all ad submissions. We recommend using PDFx1a standards whenever possible. However a high-resolution (300dpi), press-quality PDF is also acceptable. PDFs must be created using Acrobat Distiller and must adhere to the following specifications. • All high-resolution images and fonts must be embedded in the PDF file. • All images should have an effective resolution of 300 dpi. and be saved in the CMYK color space as an .EPS or .TIF file. • Total area density should not exceed SWOP 300% TAC, No RGB or JPEG images. • All colors should be converted to CMYK unless the running of a spot color has been approved by the production manager. SAFETY MARGIN: The safety margin for live material should be 5/8” (includes bleed) in from the edge. All type should be within this margin. M2MEDIA360 is not responsible for trimmed live matter if safety margin is not adhered to. CROP MARKS AND BLEED: To ensure quality printing of your ad materials, please ensure that there is at least a .125” bleed allowed on all 4 sides and that crop marks and color bars stay clear of that .125” area. ALTERNATIVE FORMATS: Native files in the following programs are also acceptable when creating a PDF is not possible. Quark 6.0 or below, Adobe InDesign CS2, Adobe Illustrator CS2, Adobe Photoshop CS2. Please call production manager with specific questions on supplying materials in one of these formats. FONTS: Please outline or convert to curves any fonts used in native files when possible. Otherwise include a stuffed or zipped folder with the screen and printer fonts for any fonts used. Inserts Contact production manager for information regarding specifications, shipping instructions and quantity required for any and all inserts. All materials must conform to S.W.O.P. standards. Shipping Address Send all material to: Beverage Dynamics, M2MEDIA360 Beverage Information Group, 500 South Palm Canyon Drive, Ste. 218, Palm Springs, CA 92264, Attn: Production Department, 760-318-7000, ext. 220 Payment terms PAYMENTS: Net 30 Days from the invoice date. Frequency rate must be earned within one year from first insertion. Advertisers will be short rated and re-billed at the earned frequency rate immediately following cancellation or curtailment of space frequency contracted. Cancellation of any portion of a contract must be received in writing and nullifies rate protection. Covers cannot be cancelled. Publisher does not accept cancellations after the publication closing date. Publisher may print any advertisement received prior to cancellation and collect the full amount shown on the insertion order. COMMISSION: 15% of the gross rate to recognized advertising agencies. CONTRACT YEAR: Advertising must be inserted within calendar year to earn the frequency discounts. No rateholders accepted. Cancellation of any portion of a contract nullifies all rate protection. Circulation 50,000 BPA Audited. Closing & Materials Advertising closing: 1st of month preceding month of issue. (No change in orders or cancellations after advertising closing date.) Material closing: Jan/Feb: Dec 10, Mar/Apr: Feb 10, May/Jun: Apr 10, Jul/Aug: Jun 10, Sep/Oct: Aug 10, Nov/Dec: Oct 12. Published six times a year (January/February, March/April, May/June, July/August, September/October and November/December).