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Opportunities in Agritourism

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					AGRITOURISM
Opportunities in Agritourism

What is Agritourism?

Agritourism is any economic activity that occurs when travel is linked with agricultural products, services, or experiences

What is the economic impact?
• Travel and tourism is expected to grow 28% between 1997 and 2007. • Nature and agriculture based tourism is the fastest growing segment of the tourism industry, averaging a 30% increase annually. • Tourism ranks as Kentucky’s third largest industry.

What entices tourists?
• • • • • • • • • Desire for peace and tranquility Fear regarding international travel and events Interests in the natural environment Disillusionment with overcrowded resorts and cities Nostalgia for roots on the farm Rural recreation Inexpensive getaway Curiosity about the farming industry and lifestyle Desire to provide learning opportunities for entire family

What are the benefits?
• Strengthen local economies
new businesses increased tax revenue new jobs

• Provide agriculture employment opportunities • Help diversify local economies and preserve rural life • Provide alternatives to tobacco income • Capitalize on the natural, historical, and cultural resources

What are the opportunities?
• Outdoor Recreation • Educational Experiences • Direct Agricultural Sales • Accommodations • Entertainment • Miscellaneous

What are the opportunities?
• Outdoor Recreation
– – – – – Horseback riding Birding/wildlife trails Fee fishing/pay lakes Wagon/sleigh rides Off road trails

What are the opportunities?
• Educational Experience
– – – – School tours Garden/nursery tours Vineyard/winery tours Historical agriculture exhibits – Exotic animal exhibits

What are the opportunities?
• Direct Agricultural Sales
– – – – – On-farm sales Roadside markets U-pick Farmers’ markets Etc.

What are the opportunities?
• Accommodations
– – – – Bed and breakfast Farm vacations Guest ranch Youth exchange

What are the opportunities?
• Entertainment
– Concerts and special events – Festivals or fairs – Petting zoos – Guide/outfitter operation – Horse pack team – Hunting/working dog trials & training

What are the considerations?
• Goals and philosophy • Profit vs. nonprofit • Location, location, location

What are the general management issues?
• • • • • • • • Regulations Taxes Insurance Labor Bio-security& animal welfare Public relations skills Financial/business management Risk management

What are the efforts to expand Agritourism in Kentucky?
• Educational programs and resources developed by Kentucky Cooperative Extension. • West Kentucky Corporation Agritourism Committee initiatives. • The establishment of an agritourism department in Frankfort.

For Additional Information…
Contact your local county Extension office http://www.ca.uky.edu/county/