The 7 Ways to Get Traffic on the
Search engines have the potential to drive millions of visitors a
month. Make sure your site is optimized for search engine traffic.
Establish SEOfriendly architecture for the
pages w/optimized URLs, Title Tags, and H1 Tags
Track and Increase the # of in-bound links to
Track and Increase the # of pages your site
has indexed: “site:nameofyoursite.com”
Helpful Resources about Search Engine Traffic:
68 Helpful SEO Tools
The more sites that link to you, the more sustainable traffic you
build over time. Make sure you maximize the potential for
Populate a target list of blogs in your vertical
that could cover your product or content
Monitor a list of 15 comparable websites and
track all their online press from major publications
Track all sites linking into you and link back to
them whenever possible
Helpful Resources about for Getting Referral Traffic:
Top Blogs List (with email contacts)
Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are set
up to help discover content on other sites and can be powerful
sources for driving a significant amount of traffic.
Produce content appropriate for each community, each
site has a different bias on what gets popularized
Track the number of friends you have in each community
and have easy access to communicate with them (IM)
Maximize Pageviews by featuring related content in key
positions on landing pages users visit from social media
Helpful Resources for Getting Social Media Traffic: The Social Media
Manual and Promoting Yourself on Twitter (by geekpreneur)
Get other major sites to integrate some core functionality of your
site into their own as a value add
Get the list of the Alexa or Compete most
popular sites on the web, and find all web
properties that have a crossover with your site.
Widgets, Widgets, Widgets.
Be creative and persistent.
Helpful Resources for Getting Traffic from Partnerships:
Web 2.0 Distribution Deals
On the web, Content is King. Find ways to integrate refreshing
content into the pages people visit most on your site, and you’ve
given them a reason to come back for more.
Track your most trafficked pages & add in refreshing
Identify ways to automatically generate refreshing
content without having to manually edit and input it
Adapt your site structure to add in refreshing
content if that is not a component
Helpful Resources for Getting Traffic from Refreshing Content:
How to Write Great Blog Content from Problogger
The viral loop is the process of turning users into marketers and
thus exponentially increasing your traffic via your user base.
Promote a registration process, making sure
to capture user emails
Integrate awards, points, leaderboards,
Establish auto-emails that are triggered based
on various user behavior
Helpful Resources for Getting Traffic from the Viral Loop: The
People come back to sites that solve a personal compelling
need. Most of the time, we’re either thinking about Money,
Health, or Love (or some derivative)
QUESTION: If you were the most popular site in
your category, would it give someone a reason
to come back to the site every day/every week?