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					The 7 Ways to Get Traffic on the
             Web
Search engines have the potential to drive millions of visitors a
month. Make sure your site is optimized for search engine traffic.
 Establish SEOfriendly architecture for the
pages w/optimized URLs, Title Tags, and H1 Tags

 Track and Increase the # of in-bound links to
your site

Track and Increase the # of pages your site
has indexed: “site:nameofyoursite.com”

Helpful Resources about Search Engine Traffic:
68 Helpful SEO Tools
                               Your
                               Site


                 Other
                                          Press
                  Sites
The more sites that link to you, the more sustainable traffic you
build over time. Make sure you maximize the potential for
referring traffic.
 Populate a target list of blogs in your vertical
that could cover your product or content

 Monitor a list of 15 comparable websites and
track all their online press from major publications

Track all sites linking into you and link back to
them whenever possible

Helpful Resources about for Getting Referral Traffic:
Top Blogs List (with email contacts)
Digg, Reddit, StumbleUpon, Del.icio.us, Twitter and others are set
up to help discover content on other sites and can be powerful
sources for driving a significant amount of traffic.
Produce content appropriate for each community, each
site has a different bias on what gets popularized

Track the number of friends you have in each community
and have easy access to communicate with them (IM)

Maximize Pageviews by featuring related content in key
positions on landing pages users visit from social media



Helpful Resources for Getting Social Media Traffic: The Social Media
Manual and Promoting Yourself on Twitter (by geekpreneur)
Get other major sites to integrate some core functionality of your
site into their own as a value add
Get the list of the Alexa or Compete most
popular sites on the web, and find all web
properties that have a crossover with your site.

Widgets, Widgets, Widgets.

Be creative and persistent.


Helpful Resources for Getting Traffic from Partnerships:
Web 2.0 Distribution Deals
 On the web, Content is King. Find ways to integrate refreshing
content into the pages people visit most on your site, and you’ve
given them a reason to come back for more.
Track your most trafficked pages & add in refreshing
content

Identify ways to automatically generate refreshing
content without having to manually edit and input it

Adapt your site structure to add in refreshing
content if that is not a component


Helpful Resources for Getting Traffic from Refreshing Content:
How to Write Great Blog Content from Problogger
The viral loop is the process of turning users into marketers and
thus exponentially increasing your traffic via your user base.
Promote a registration process, making sure
to capture user emails

Integrate awards, points, leaderboards,
recognition, self-Promotion.

Establish auto-emails that are triggered based
on various user behavior

Helpful Resources for Getting Traffic from the Viral Loop: The
Viral Coefficient
People come back to sites that solve a personal compelling
need. Most of the time, we’re either thinking about Money,
Health, or Love (or some derivative)
QUESTION: If you were the most popular site in
your category, would it give someone a reason
to come back to the site every day/every week?

				
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posted:4/27/2013
language:English
pages:16