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					Rick D. Crawford
Rick Douglas Crawford, Certified Master Baker, is Secretary Treasurer of Ricaren Inc., dba Crawfords Bakery (www.crawfordsbakery.com), which he and his wife, Karen, founded in 1981. He began his baking career in the late 70’s by working his way through college, on a GI Bill, as a “cookie boy” for his aunt. He graduated from IU School of Business in 1977 and was hired by The Kroger Company, working in a management position until he left corporate life and purchased a Tiffany’s Bakery franchise from his aunt in 1981. When the franchise dissolved in 1984 Crawfords Bakery was born. Rick and Karen’s 4000 sq. foot “full line” retail bakery has produced quality wedding cakes, custom decorated cakes, and pastries for Indianapolis patrons for over 21 years. In 2002, Rick expanded the company by opening a 24,000 ft wholesale plant and sells product that is shipped to supermarkets in over forty states. Rick was honorably discharged from the USAF in 1973; having attained the rank of SSgt while serving as a Security Supervisor AFSC on bases in Texas and Turkey. He served as Treasurer for Midwest Bakery & Deli Association from 1985 to 1995, and was a board member for Retail Bakers of America, representing MBDA until 1997. He is currently a consultant for MBDA, striving to grow the organization’s membership by adding value for membership and potential membership. He served on the RBA Executive Committee as Treasurer until 2002. Rick has been a speaker on several RBA workshop panels over the years. He created the RBA “Iron Baker” contest where regional baking teams baked against each other using a secret ingredient. Rick also helped to create the RBA Decorator’s Contest, an ongoing popular workshop. Rick became Certified Master Baker #113 in 2001. There are only 180 Master Bakers in the United States today. He is a member of RBA. Rick is President and one of five founders of Resourceful Purchasers in Action (RPIA Group LLC.). RPIA, founded in 2001, is a thriving for-profit Trade Group that now represents 82 bakeries in the USA and has expanded to include RPIA Canada, which held its first Trade Show this year. USA sales of RPIA members represent 750,000,000 per year. In 7 years RPIA has only lost 6 members. In 2007, Rick founded Retail Bakers Insurance Alliance. He is President and sole owner of this Insurance Agency which provides insurance services to the RPIA and Baking Industry. Jeff Hoots is the company’s agent who, along with Rick, works with a network of agents to provide value for RBIA customers. Rick and his wife Karen have been partners in baking and marriage for 28 years. They have three adult children and three grandchildren. They reside in Indianapolis, IN You can contact Rick at: Email: rick@crawfordsbakery.com Phone: 1-27-872-2660 Address: 8227 Northwest Blvd., Ste. 205, Indianapolis, IN 46278


				
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posted:11/9/2009
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