The Changing Face of Santa
Santa Claus is as much a part of Christmas celebrations in New Zealand as the giving of gifts, bright decorations and the singing of festive songs. The delightful image of Santa, a gift-giving merry gentleman with a red suit, rosy cheeks and flowing white beard, is so entrenched in the Christmas festivities that it is hard to imagine a time without the North Pole's most famous resident. The Swedish commercial artist Haddon Sundblom gave form to the image of Santa that we know and love as part of an advertising campaign for The Coca-Cola Company in 1931. Over the next few decades, Sundblom created a total of 44 Santa illustrations. His works are still reproduced in careful detail on millions of festive holiday bottles and cans of 'Coca-Cola' around the world, putting Sundblom paintings of Santa Claus literally at hand. Sundblom modelled his Santa on friend and salesman Lou Prentice, chosen for his cheerful, chubby face. His selection of bright red for the fur-trimmed suit was undoubtedly taken to reflect the corporate colour of The 'Coca-Cola' Company. While today's image of Santa remains virtually unchanged from Sundblom's interpretation, Santa's history stems from as far back as the 3rd Century. According to legend, the Bishop of Myra, born in Turkey in 270A.D., became renowned for his lifetime of charitable works. In the 19th Century, he was canonised as St. Nicholas, patron saint of children. The name Santa Claus originates from the Dutch word for Saint Nicholas, Sinterklaas. Legend has it that when three poor sisters reached marriageable age with no dowry to attract any suitors, the Bishop threw gold down their chimney. The gold landed in the girl's stockings - thought to be the origin of the Christmas stocking - which were hanging by the fireplace to dry. Throughout the following centuries, the image of the gift-giver continued, mingling with various religious beliefs and winter celebrations throughout Europe and America. St Nicholas took on various names and shapes, though by the 19th century these images had merged into a Saint Nicholas who was a gift-laden, cheeky, fur-clad elf. This rendition was immortalised in Clement Clark Moore's poem A Visit from Saint Nicholas, which began with the immortal line "Twas the night before Christmas". It was Moore's imagination that devised St Nicholas' entrance down the chimney and equipped him with a memorably named team of eight reindeer. Over the years many cartoonists played with the image of Santa Claus. From the 1860s to 1880s, Thomas Nast caricatured Santa in a series of regular festive cartoons. He elongated Santa's beard, dressed him in fur from head to toe, gave him a pear-shaped physique and expanded the gift-giving legend to include toy making. But it was Sundblom who brought all the characteristics together, and turned the mythical Santa into a lovable human form, universalising the priceless image of Santa Claus. Sundblom completed his last painting of Santa in 1966, but created a lasting legacy without which Christmas just wouldn't be the same.
44
Advertising
Promoting the products of The Coca-Cola Company demands the talents of professionals in many different areas. Experts in creative, media planning and buying, research and sales promotion are enlisted from advertising agencies to work with our internal marketing team. Some of the world’s best known, award-winning television advertisements have been produced for CocaCola products. Advertising for Coca-Cola has always been acclaimed internationally. Over the decades, a wealth of popular themes has become recognisable around the world:
THEMES
1886 1904 1905 1906 1917 1922 1925 1927 1929 1932 1938 1939 1942 1942 1948 1949 1952 1956 1957 1958 1959 1963 1970 1971 1976 1979 1982 1987 1988 1992 1993 2000 2002 2003 2004 Drink Coca-Cola Coca-Cola is the Delicious and Refreshing Coca-Cola Revives and Sustains most recognised The Great National Temperance Beverage trademark in the Three Million a Day Thirst knows no season world with 94% Six million a Day global Around the corner from everywhere The pause that refreshes recognition Ice-cold sunshine The best friend thirst ever had Coca-Cola goes along Wherever you are, whatever you do, wherever you may be, think of refreshment, think of ice-cold Coca-Cola The only thing like Coca-Cola is Coca-Cola itself. It’s the real thing. Where there’s Coke there’s hospitality Coca-Cola…along the highway to anywhere What you want is a Coke Coca-Cola makes good things taste better Sign of good taste The cold, crisp taste of Coke Be really refreshed Things go better with Coke It’s the real thing I’d like to buy the world a Coke Coke adds life Have a Coke and a smile Coke is it When Coca-Cola is a part of your life, you can’t beat the feeling You can’t beat the feeling Can't beat the real thing Always Coca-Cola ‘Enjoy’ Life tastes good “Real” “Ice”
45
Celebrities
Do you recognise the stars who have helped endorse Coke and diet Coke? SINGERS Bic Runga Jordan Luck ZED Ardijah Aretha Franklin Connie Francis Duran Duran Gladys Knight and the Pips Laura Brannigan Mario Lanza Marvin Gaye Maurice Chevalier Neil Diamond Petula Clarke Ray Charles Roy Orbison The Bee Gees The McGuire Sisters The Moody Blues The Supremes The Tremeloes Nesian Mystic DIET COKE The Ghostbusters Ghost Christie Brinkley The Cabbage Patch Kids Paul Anka Telly Savalas Glenn Ford Susan Anton Sally Kellerman Chuck Berry Whitney Houston “Marvelous” Marvin Hagler Willard Scott Catherine Bach Elton John Paula Abdul Adrian Brody Kate Beckinshaw SPORTS HEROES Sean Fitzpatrick Adam Parore The All Blacks “Mean” Joe Greene Andrew Ettingshausen Arnold Palmer Bradley Clyde Damien Keogh Grant Kenny Greg Matthews Harlem Globetrotters John Platten Joe Namath Nicky Winmar Paul MacNamee Steve “Blocker” Roach Tim Morissey Tony Lockett Valerie Brisco-Hooks Willie Carne Willie Mays
ACTORS Greta Garbo Cary Grant Maureen O’Sullivan Roy Schneider Bill Cosby Bop Hope Claudette Colbert Penelope Cruz Selma Hayek
46
Additional Information
WORD
AMATIL Caffeine
DEFINITION
Allied Manufacturing And Trade Industries Limited Coke contains 13mg /100ml which is 1/4 the amount of caffine in equal volume of normal brewed coffee. 1 cup brewed coffee = 85mg 1 cup instant coffee = 75mg 1 cup tea = 50mg 1 375ml can Coke = 48.75mg Caffeine is already present in the syrup when we buy it. The caps are made of polypropylene. The liner is made of PVC polofin material. Both are recyclable 5. Operates in Australia, New Zealand, Fiji, Indonesia, PNG, Korea. The name Coca-Cola comes from the fact that two flavours of Coca-Cola are decocanised flavour essence from the Coca leaf and essence from the Cola nut. Coca-Cola does not contain cocaine. Are made of polypropelene and the liners are made of PVC polofin material. Both are recyclable 5 America – 1886 Australia - 1937 New Zealand – 1939 Invented by Dr John Syth Pemberton
Caps CCA Coca-Cola Cocaine Coke caps Coke Introduced in:
Dynamic Ribbon Device Diabetics Fluoride
Introduced in 1970
All CCA diet products are safe for diabetics. Spring Water contains natural fluoride. When the water travels through the rocks it infiltrates in with the water. We don't use fluoride in our cleaning process. Max allowed level : 1.5mg / L Deep Spring level : 0.5mg / L No Coke products contain gluten and are therefore safe for sufferers of Coeliac Disease Ginger Ale and Ginger Beer both have ginger extract
Gluten Ginger
47
Labels Lids
Are made from 100% polypropelene Crown seals were used until the late 70s and reintroduced on the 237ml replica Georgia Green bottle in 1995. Aluminium lids were introduced around 1972 on the 750ml bottle and later on the 1L glass returnable bottle. Plastic lids were introduced in the 1970s No Coke products contain MSG Poly Ethylene Terepthalate (pronounced Poly-eth-al-ene Terr-ep-thal-ate) Coca-Cola 2.5 diet Coke 3.1 Caffeine free diet Coke 3.1 Sprite 3.2 diet Sprite 3.1 Lift 3.0 diet Lift 3.0 Fanta 2.6 Deep Spring Lemon 2.9 Orange 2.8 Lemon/Lime/Orange 2.9 Orange/Mango 2.6 Mount Franklin 5–7 As we know him today is based on paintings commissioned by The Coca-Cola Company for an advertising campaign in 1931. Swedish artist Haddon Sundblom created an image of a merry gentleman with a red suit, rosy cheeks and flowing beard. The red and white colours were used to reflect those of the Coca-Cola trademark. Our trademarks are our most valuable assets. The trademark "Coca-Cola" was registered with the U.S. Patent and Trademark Office in 1893, following by "Coke" in 1945. The unique contour bottle, familiar to consumers everywhere, was granted registration as a trademark by the U.S. Patent and Trademark Office in 1977, an honour awarded few other packages. In 1982, The Coca-Cola Company introduced diet Coke to U.S. consumers, making the first extension of the Company's most precious trademark to another product. Later years saw the introduction of additional products bearing the Coca-Cola name, which now encompasses a powerful line of six cola products. Today, Coke is the world's favourite soft drink. Coca-Cola is also the world's best-known and most admired trademark, recognised by more than 90% of the world's population.
MSG PET pH levels
Santa Claus
Trademarks
48
For further information on any of the topics in this brochure, please contact: Consumer Information Coca-Cola Amatil (NZ) Ltd Private Bag 14916 Panmure Auckland PHONE: 0800 505 123 FAX: 0800 265 332 EMAIL: nzl.coke@anz.ccamatil.com Or check out www.coke.co.nz and www.coca-cola.com
Coca-Cola and the contour bottle design are registered trademarks of The Coca-Cola Company
49