The Basis for True Product Innovation Lies in Understanding the Context of
The Basis for True Product Innovation Lies in Understanding the Context of Consumer Moments,
especially when it comes to addressing millennial consumers. Segmenting by consumer moments
can broaden the scope and size of your potential market was a key idea presented by Dave Lundahl,
CEO of InsightsNow at The Food Summit on Monday, April 22, 2013.
Corvallis, OR, April 24, 2013 --(PR.com)-- Segmenting by consumer moments can broaden the scope
and size of your potential market was a key idea presented by Dave Lundahl, CEO of InsightsNow at The
Food Summit on Monday, April 22, 2013. “The basis for innovation is understanding the context of
consumer engagement in 'the moment' and knowing what consumers are seeking to accomplish for a
product choice.” For instance, when millennial consumers are seeking to satisfy a 'busy energizing
moment,' staying mentally fit is an important component in product consideration. Knowing that can feed
the components for product development and marketing.
Lundahl went on to explain how to understand consumer signals, or cues, which satisfy consumer needs
at that moment. InsightsNow has a process to tease out those signals and tap into the implicit mind.
“Research focusing only on a 'liking' attribute can be limiting since it doesn't get at context for choice.
Knowing the various moments in a person's life on their path to purchase makes product development and
marketing more relevant.”
The Food Summit is hosted by World Trade Group with innovation, research and development, and
insights professionals from the food industry in attendance.
About InsightsNow, Inc
InsightsNow, Inc. are consumer research experts passionate about generating deep insights. Their award
winning research zeros in on the motivators of consumer decision making "MOMENTS" which is
ultimately more predictive of consumer behavior. They create faster innovation learning cycles for clients
with real-time reporting and “in-field” profiling of response behavior. They help clients create products
that add value to people's lives with their proprietary analytics and behavioral approaches to innovation.
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Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/487369