2012-2013 Global Purchasing Season
Subject: New brand and new consumption
Approver: Ministry of Commerce, the People's Republic of China
Sponsor: China Association of International Trade
International Brand Management Center
III. Purchase Principle
IV. Key Commodities to Purchase
V. Schedule and Procedure
VI. Overview of GPC
Appendix I - Instructions on Sign-Up of Suppliers
Appendix II - Instructions on Sign-Up of Dealers
Appendix III - Instructions on Sign-Up of Chinese Buyers
Global Purchasing Season (GPS) is launched with approval of Ministry of
Commerce, the People's Republic of China, by China Association of
International Trade (CAIT) along with major cities, trade associations and
overseas commercial offices in China. GPS, which is held in spring and
autumn, aims to expand imports, promote consumption, meet domestic
consumers' demand for imported daily necessities, build up overall and
multi-level service platform for import of global consumables into Chinese
markets and cooperation opportunity for domestic dealers, and propel
connection between commodity import to and circulation in domestic markets.
GPS Spring is from October 30th, 2012 to April 30th , 2013, lasting six
months, on the subject of "introducing new brands and promoting new
consumption", presenting cost-free exhibits, topic days, nation weeks,
seminars, assessments, Chinese buyers' global purchase, promotions, trade
fair of import commodities and other related activities.
I. Cost-Free Exhibits. Six-month cost-free exhibits will be given in
exhibition facilities of Global Purchasing Center (GPC) set up in major cities
across China, providing opportunities for exchange between importers and
dealers, communication and consultation between purchasers from malls,
supermarkets and enterprises and marketing experts, and assessments of
II. Chinese Buyers' Global Purchase. A Chinese Buyers Group
consisting of medium staff, experts, consultants and purchasers will pay a visit
to overseas target countries for on-site consultation based on domestic market
III. Global Annual Promotion by Chinese Buyers. Promotion aiming at
major brand source countries will be made by dealers, main business areas
IV. Trade Fair of Import Commodities. With support of commerce
authorities in major cities, trade fairs of import commodities during spring and
autumn will be started jointly by business areas, media, supermarkets, malls,
electronics suppliers and dealers at all levels.
I. To introduce 5,000 suppliers on the globe and commodities in more than
II. To develop dealers in central regions and main industries in China.
III. To build up large-scale import commodity malls in provincial capitals
and municipalities with independent planning status in China.
IV. To set up import commodities distribution centers in 100 cities in China.
Based on the guideline of the Guidance of the State Council on
Enhancing Import and Promoting Balanced Development of Foreign Trade,
this GPS will focus on the under-developed and developing countries while
introducing commodities from developed countries in Europe and America.
Key Commodities to Purchase
Daily Necessities, including dairy products, wines, health care products,
cosmetics, edible oils, chocolates, snack food, kitchen ware, paper products,
infant & mom products, clothing, dress and personal adornment, leather
products and jewelry etc.
(Visit our site for more details at www.oncn.org /www.oncn.org.cn)
Schedule and Procedure
I. Sign-Up Period (from Oct. 31st, 2012)
1. Sign-up of suppliers worldwide.
2. Sign-up of dealers in China.
3. Sign-up of Chinese buyers.
II. Promotion Period for Suppliers (from Nov. 2012)
Online and offline promotions will be launched for overseas suppliers and
their products to Chinese purchasers, dealers, medias, buyer delegations and
III. Centralized Purchase Period for dealers (from Jan. 2013 to Mar. 2013)
1. Orders will be collected at GPCs in all central regions.
2. Centralized purchase.
Overview of Global Purchasing Center
Based on the major bonded areas and central cities, featuring supply
chain management and aiming at connection between goods import and
domestic circulation, GPC builds up all-in-one platforms integrating
introduction, exhibit, promotion, intellectual property protection, logistics and
I. Arrangement Principle
1. Global Purchasing Center (GPC) will be set up in bonded areas in the
seven main districts including East China, South China, North China, Central
China, Southwest China, Northwest China and Northeast China, and central
cities including Beijing, Shanghai, Zhangjiagang, Chongqing, Shenyang,
Wuhan and Chengdu etc.
2. Large-scale import commodities malls will be built up in provincial
capitals (urban complexes) across China.
3. Import commodities distribution centers will be developed in
II. Arrangement Conditions
1. Bonded Areas
Provided with bonded warehouse and other infrastructure available for
bonded exhibits, store, allocation and shipping, logistics and distribution.
2. Central Cities
Influential and expandable.
Global purchase and regional distribution.
1. Bonded exhibits
2. Marketing and promotion
3. Channel expansion
4. Development of distributors
5. Mediation in transactions
6. Supply chain management (i.e. supply chain financing, financial
credit, logistics and distribution etc.)
7. Trade facilitation service (review and approval, customs clearance
and inspection and testing etc.)
8. Commercial service (accounting and attorney agency etc.)
Support the World and Serve China
First Station for 2012-2013 Global Purchasing Season
Overview of GPC in Zhangjiagang Bonded Area
Zhangjiagang Bonded Area, located in the center of Yangtze River Delta
Area, one of the areas with the greatest consumption potential in China, and
as one of the chief partners for this event, will become the first station for
global commodities entering China. During this purchase season,
Zhangjiagang Bonded Area will provide the domestic and overseas guest
businessmen with the following services:
1. Six-month cost-free bonded exhibits.
2. Development of distributors.
3. Global supply chain service.
4. Customs transfer and customs clearance services for global
commodities entering other cities.
Instructions on Sign-Up of Suppliers
1. Sign-Up Procedure
1. The applicant should complete the application form (available at
www.oncn.org), and deliver the form along with company profile, product
handbook, quotations and relevant certificates and documentation at
2. Domestic Feedback: Within seven working days of delivery of
application, a reply will be sent to the applicant's mailbox, informing it whether
it is eligible for collection of products made by the Organization Committee.
3. The approved enterprise shall deliver its samples, handbook and
relevant certificates and documentation to the reception center as specified by
the Organization Committee (see the Reply for more details).
1. For Non-China-Based Enterprise
(1) The applicant is recommended by any approved body (overseas
chamber of commerce or trade association).
(2) The applicant company or manufacturing enterprise has been legally
registered for three or more years in any location other than in China as per
related applicable laws.
(3) The applicant has developed production in districts other than in China
and sold products in more than three countries, and provides related
certificates and customs clearance documents issued by the source country.
2. For China-Based Enterprise
(1) The applicant is a business corporation awarded license for general
agency or exclusive distribution of products under a certain brand.
(2) The applicant is an overseas business' head office in China.
Instructions on Sign-Up of Dealers
1. Sign-Up Procedure
1. Self-Service Sign-Up
Obtain an application form through project exhibit or download it at
www.oncn.org.cn and complete and deliver it to us at email@example.com.
2. Recommendation by Third Party
The applicant is recommended by an approved third party, including local
commerce administration, trade association, association of industry and
commerce, chamber of commerce, association of enterprises and certified
business college etc.
An evaluation will be conducted by professional institution or experts to
confirm the applicant's qualification and competence on a comprehensive
The applicant will be provided with a training offered by us in cooperation
with overseas chamber of commerce and certified institute to acquire the
IV. Overseas Promotion
1. List the accepted dealer to the annual overseas promotion list;
2. Participate in overseas purchase and market survey organized by the
V. Development Objective and Qualification for Sign-Up
The applicant shall be a body corporate which has been legally registered
in the People's Republic of China with adequate capital and appropriate
2. Development Objective
(1) Status as dealer in seven major districts - East China, South China,
North China, Central China, Southwest China, Northwest China and Northeast
(2) Status as dealer in prefecture-level city (including county-level cities in
(3) Status as industry dealer, with priority of development in circles
including red wine, milk powder, clothing and jewelry etc.
Instructions on Sign-Up of Chinese Buyers Group
The buyer shall be responsible for communication between domestic
market demand and overseas brands, and forecast of market consumption
trend, appreciation of brand and popularity among the public, and for
investigation, assessment, introduction and promotion of global brands in
1. Experts in trade associations/chamber of commerce.
2. Editors with papers or journals.
3. Senior channel purchasing manager
4. Mass media.
5. Fashion icons, micro blog owners, stars and famous entrepreneurs.
6. Professional investors.
III. Access to Sign-Up
On invitation (sign up by visiting GPS site at www.oncn.org.cn or other
From November 1st, 2012.
Global Purchasing Season Committee
China Association of International Trade, International Brand Management
Address: MOFCOM Donghuamen Office Building, No.82 Dong An Men Street,
Sign-Up of Suppliers
Sign-Up of Dealers