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COVER STORY COVER STORY home
“With the CountPlus platform supporting us we can now provide an
even greater standard of service to clients and exciting career paths
for a larger group of talented staff,” Peter says.
“The vast majority of the CountPlus ideals and work practices. I don’t think either
firms have been successful members of one of us could have achieved such progress
Count Financial Limited for many years” individually, but our partnership is a very
Peter Beames explains, “they already have a powerful combination. Our journey to date 1
similar and common culture of incorporating has focused on building our practice to a size
financial planning services into their business. that can provide quality training and career
Most of the firms have known of each other development for staff whilst proactively
for up to a decade.” providing a vast range of quality services that
James Watt, who was promoted to a are value for money for our clients.”
director in July 2009, sees enormous benefits “With the CountPlus platform supporting
in becoming a shareholder in a much us we can now provide an even greater
larger accounting practice than Beames & standard of service to clients and exciting
Associates was when he joined as a graduate career paths for a larger group of talented
in 2004. staff,” Peter says.
“We meet with the other CountPlus According to Ross “As a CountPlus
firms three to four times a year and have member we will be able to further enhance
formal sessions where we share our good the service offering to clients and our staff
ideas” he says. “Not only does this enhance will receive a standard of training and career
our service offering to clients but it also development previously not available outside
develops a variety of experts in our group of the big 4 firms. As our staff group develops,
n 21 December, Beames & Associates and its fellow across the country that we can access to so do we as directors and leaders who are
members of the CountPlus group of accounting firms will provide guidance and assistance on major accessible to clients for high-end advice. Staff 3
float on the Australian Stock Exchange, making it one of client matters. Access to so many diverse will be motivated to work hard to increase
1. James Watt
the largest accounting businesses in Australia. and experienced accounting practitioners is the value of their shares, which will remove 2. Peter Beames
According to Beames & Associates founder Peter Beames “this will something that is normally only available to some labour intensity from directors, allowing 3. David Rae
bring many benefits to both our clients and our staff. Whilst our equity the Big 4 international accounting firms.” them to be more accessible to clients.” 4. Ross Beames
You’ll find in B2B:
So does this mean the partners have sold So where is the wave heading next? “We’ll Photography: Ben Marden.
structure will change, we will continue to run the business locally and Shot on location at Mossy Point,
continue to operate as we always have. We will still be the ones calling their equity? “Definitely not” says Ross. “We focus on sustained growth that provides
New South Wales.
the shots, making decisions on all aspects of the business, from billings sold 25% of our business to Count Financial opportunities and benefits for clients, staff
and staff recruitment to social functions and training. To the outside Limited when we first became a member of and shareholders, we certainly won’t grow for
world, nothing has changed and our clients should not notice any the CountPlus Group. As part of the float the sake of it,” Ross says.
we will simply be exchanging our current Peter comments, “for us the journey is
difference except for the benefits of the new ideas we get to share with
our fellow CountPlus members.” shares in Beames & Associates for shares in a bit like surfing – there’s always another
Fellow director, Ross Beames is just as excited as Peter about the CountPlus Limited.” challenge and the harder you paddle the
upcoming restructure. “Our staff will all receive loyalty shares as part As the oldest member of the Beames more waves you catch. Occasionally you fall
of the float,” he says “which means they will get a feeling of ownership, group is the float the end of the journey for off, but you’ve got to drag yourself up and
knowing that their work performance will influence the value of their Peter Beames? “Absolutely not, I believe it’s start paddling again as hard as you can. Every
shares and their dividends.” just the start,” he says. now and again the effort pays off and you get
With such strong motivation, the directors expect that their “When I established the practice in 2001 I to ride the wave of a lifetime – perhaps that’s
had clear ideals I wanted to be known for. This where we’ll be on the day of the float.”
existing reputation for providing excellent and proactive service will be
B2B asks the Beames directors, who enhanced even further. was difficult in the early days as being a small
firm it was often hard to attract talented
Beames & Associates was established in 2001 and now has a
team of 30 staff based in Deakin specialising in wealth creation
CountPlus is the brainchild of Count Financial Limited founder
staff and provide them with career paths. It
are also keen surfers, why they have Barry Lambert. Having successfully taken the Count dealer group
meant important matters were always my
strategies for small businesses. Beames & Associates has three
accounting directors in Peter Beames, Ross Beames and James
(which is made up of independent accounting based financial planning
responsibility. Watt and one financial planning director in David Rae. If you’re
chosen to ﬂoat their company. practices) from a fledging body to a successful listed company, Barry is
now undertaking a similar process with CountPlus. “When Ross joined me in practice in 2003 looking for the ‘X’ factor and want to take your business to the
I finally had a partner with common values, next level call any of the directors on 6282 9500.
20 D E C E M B E R 2 010 B2B IN CANBERR A B2B IN CANBERR A D E C E M B E R 2 010 21
Read about local business success. Canberra’s business experts offer
advice on a range of business topics.
NEW YEAR’S BUSINESS RESOLUTIONS
Resolve to improve your
business operations in 2011
Experts have their say on leading-edge Hot Topic
BUSINESS issues. ACT politicians have their say on
ake a step back from your business and think about your credit terms, ensure you get your invoices out to customers
promptly and consider offering discounts to customers who pay
significant actions or issues that will help your promptly.
business performance improve in the New Year. Focus Improve your proﬁt
the burning issue of the day.
on the key areas below and you will reap the rewards. business. Here are some examples: the financial state of your
There are always ways to improve
• Credit facilities Increase the number of customers buying from you—
• Cashflow management implementing an effective marketing campaign focused on your core
• Customer and supplier relationships value propositions can bring more customers into the business. From
Dear Reader, • Don’t assume that your customers are financially healthy there you need to work on your sales conversion rate.
NEW YEAR’S BUSI
• Bargain with suppliers Increase the number of times customers buy from you—you
Each year at around this time I jot down on a piece of NESS • Improve your profit need to find ways to encourage customers to keep coming back.
paper some goals for the year. Usually my list includes • Lead your team and manage stress. Implementing a loyalty scheme, a regular newsletter, a seasonal sale
broad things like: 1. Eat less 2. Exercise more FOR 2011 program, or a quality service model that makes the customer feel
3. Make more money. This year I thought it would help RESOLUTIONS Credit facilities special can all work. Sometimes it is even as simple as asking them to
to get some targeted advice from those professionals Increase the amount customers spend with you—once a customer
Read the personal success stories of
Businesses should consider their current level of financing and the
that are key advisers to business ie accountants, 1. possible need for further debt financing in the future. The opportunity has entered the business, effective cross selling, up selling and bundling
techniques can dramatically increase the average dollar spend.
lawyers and IT gurus. With some help from the exists for business owners to get closer to their bank. Keep your bank
Improve the gross margin on each sale—cnce a customer has
professionals I have started off my personal New Year’s informed and give them plenty of notice if you’re in need of increased
debt funding. entered the business, effective cross selling, up selling and bundling
Resolutions List with the following: 2. techniques can dramatically increase the average dollar spend.
Cashﬂow management Leading your team and managing stress
1. Better cashf low management While profitability is important, it is cash that determines a
Focus on your workplace. Stress can be caused by poor air quality,
2. Make a will 3. business’s survival. Do you expect to have difficulty in meeting
poor lighting, high noise levels and poorly designed and uncomfortable
Canberra’s CEOs, CFOs, entrepreneurs,
scheduled payments? The opportunity exists to negotiate your credit
See Canberra’s networkers at work
office furniture. Including health tips in documents such as induction
3. Review strategies to recover outstanding debts terms with your customers and suppliers. Management of inventory
levels is also important in the control over cash flows. manuals may be useful. Regular exercise helps people cope with and
4. minimise stress. Your employees should not feel guilty about setting
4. Keep working on search engine optimization Customer and supplier relationships aside time for relaxation, pursuing hobbies or sport. If both you and
(SEO) In economic uncertainty or recovery, customers are likely to pay
your employees keep an eye on stress, your workplace is likely to be a
better, happier and more productive environment.
5. Promote and advertise my business consistently for 5. their bills more slowly and the liquidity of a business can be negatively
affected very rapidly. Businesses who rely on only a small number of Andrew Sykes is a partner at RSM Bird Cameron
year-round results.… customers may find themselves at risk if one of their key customers For more information, contact RSM Bird Cameron’s experienced team,
professionals, heads of government
6. falls into financial trouble. 103–105 Northbourne Ave, Canberra.
Read the suggested resolutions outlined in this feature T: 02 6247 5988, www.rsmi.com.au
and jot down a couple of ideas on the template on this Don’t assume that your customers are ﬁnancially healthy
page. Most importantly put a plan in place to implement 7. Businesses should be screening new customers very carefully and
them. be selective of those customers who are offered credit terms. Any
terms of trade should be formalised with customers. Among other
Tim Benson - Publisher, B2B in Canberra Magazine things, you should actively follow up all debtors, formally negotiate
departments, politicians, and advisers.
B2B IN CANBERR A J A N U A R Y 2 0 11 17
Growingmoney from of
Making importance affiliates Flu vaccination‘bad debtors’ filing
Defeating the provides Left out of a will?
My company and I have been given the opportunity
The importance of good design
to work with Pixel to Paper on a number of different
Culture Stories on diverse and
social media cabinet ROI
1000% – Part 1
projects over the past few years.They have a
The connection between business, the
fantastic eye for detail; are tremendously creative
BUSINESS COACHING CORPORATE HEALTH
COMMERCIAL LAW ESTATE PLANNING GRAPHIC DESIGN
by Lester Bunnell professional at all times. When they embark
interesting businesses and
by Phil Butler Maurice Falcetta
by Dr Jennifer Loughman by Stephen Bourke
on a project they commit 110% and are very
These days, nearly all businesses have attracted as much attention
There have been few topics that (mostly like yours included) have an Do you have a sick, cabinet hidden away The 2011 flu of cost
When staff get filing so too does business. in the corner willyour office Last month we talked about Will kits. This month we are discussing We all love good design and are constantly being influenced by it.
recently as the rise of Facebook, Twitter you’re getting maximum ‘bang
online presence. One way to make sure and other social networking Canberra businesses Do you have clients or customers for whom you
full of ‘bad debtors’? substantial loss of income, staff down time and what you can do if you have been left out of a Will. passioante about every project they complete.
But for many people the importance of good design is rarely thought
for your buck’ from your business social is to for at linking up with an
sites. With millions of people usingwebsitemedialooksharing information, have put production. and hard work and they have failed to to
disruptedin long hours The impact is especially harsh for small pay their In the ACT, the Family Provision Act 1969 aims to remedy unfair about. Just wander round the local shopping centre, jump online or
entertainment, networking and learning, directors need to be aware of
affiliate program. bills for whatever reason? Have
medium enterprises (SMEs). you sometimes accidentally glanced at treatment of people who have been left without proper provision being Maria your living
simply sit down inEfkarpidis,room and look around — good design
arts and the community is strong. Find
What are affiliate programs?
its potential for marketing and communicating with stakeholders. cabinet or caught a glimpse of it from VaxVan—is your eye,
theA new mobile vaccination service—thethe corner of helping and made for them in a Will. Director, from Development Group
is never very far away Rockyou!
Affiliate programs are also sometimes called last year programs and
A newspaper article I read about Qantas lateassociate reminded me shuddered? You are not alone.
businesses stay healthy. VaxVan travels around the ACT and professional This means that the protections of the Act apply not only if you have It’s a crowded market place out there; every product and service
are essentially an arrangement you make with other sites social you
of the need for awareness and the growing importance ofto sendmedia Debt recovery is an unpleasant their place of work, providing
nurses vaccinate staff at or close toaspect of operating a business 90% been left out of a Will but also if you have been named in the Will but is desperate to get your attention. But you might notice that good
to an organisation, whether large or small.
traffic (or vice versa). protection fromitthe flu. the only solution is to put the idea of debt
and sometimes feels like have not been adequately provided for. rockdg.com.au
design doesn’t need to shout, it quietly relies on its strengths to
In busy business owners and a merchant (the on governing our
Asan affiliate program there isdirectors, focusedsite where traffic Run by the ‘too hard’ basket Medical Options, the VaxVan cabinet.
recovery inCanberra’s Corporate and resolutely ignore the filing is an easy, Let’s have a look at some of the legal stuff. To make a claim you must compete with everything else around it.
is being directed) and the affiliate devote site with the time to what
organisations, it can be difficult tosite (the the necessarylink, directing is Here’s extremely cost-effective way of boosting staff wellbeing.
quick and a list of handy hints to assist your business to address your be an eligible person. In relation to the deceased an eligible person can Form, function material and experience are singled out or
happening in the ‘virtual world’ but its potential impacts, both positive
traffic). debt recovery issues:
VaxVan stays in each business precinct for an extended period. Staff be a wife or husband; partner living in a domestic relationship (this healthyhoops.com.au
combined to create something that ‘stands out from the crowd’.
negative, can be enormous.
andHow it works is, affiliates make agreements to post links on their site, 1. Have a down to the van or credit application takes only minutes
simply popsigned agreement and get vaccinated. Itwith the client or includes defacto couples and same sex couples); child; grandchild And, once that happens, it can become a phenomenon!
According to social traffic through to the merchant’s site. These
that when clicked, takemedia analysts, there was a wave of negative VaxVan handles all paperwork.
andcustomer. If the client or customer is a company, have one of the living the in same household as the deceased; former wife or husband; Ultimately, what makes a good design is a personal thing. There is
agreements will generally be based on the number of people a affiliate
opinion about the airline on social media sites and blogs afterannumber As a doctor, I see the massive impact the flu has on business. The no scientific formula to follow or magic wand to wave but generally
out more in B2B in Canberra magazine.
directors sign a personal guarantee. or person with a whole or partial dependence on the deceased.
sends to a merchant’s site or the number media. Qantas was who buy
of safety concerns were publicised by the of people they sendable to 2. Don’t Government reports influenza costs business millions of
Australianbe afraid to ask for a deposit or money up-front. The eligible person has 12 months from the date when good design exudes an aura of positivity for most people.
a product/sign up its public relations in the mainstream media, however,
effectively managefor a newsletter/or take some other action. Typically 3. Maintain and keep updated list of contact vaccinated each year.
dollars and recommends that allaAustralians get details for your clients administration or probate of the estate has been granted to apply. But why is good design so important? As consumers we’ve learnt
there the opinions expressed by the public in pay-per-sale, pay-per-click
it was are three types of affiliate arrangements: social media that proved Corporate Medical Options already vaccinates staff from government
or customers, including several contact telephone and fax numbers, This makes it important to act quickly to ensure that your claim is that average or standard just isn’t enough.
more difficult to manage. big business at physical and postal addresses. Sometimes a debtor
andemail addresses,the workplace. It’s an easy decision for employers, lodged. In deciding whether a family provision claim should be granted, We like to be amazed, we love to be enlightened but most of all
An was partially because, by its very allowing affiliates to post
Thisaffiliate example: Amazon began nature, social media has links will ‘disappear’. Having an accurate 1000% for each case of influenza
with a return on investment of at least and comprehensive list of contact the court must consider a wide variety of matters including: we crave uniqueness. Good design can tick all these boxes and might
to ability to move for sale on without much control. While many
theindividual books quickly andamazon.com and when a customer details as, typically, workers take 2-7 days off work and
prevented increases your chances of recovering your money. • Do any other people have competing claims? even evoke the emotion of desire. Before we know it we’ve been
clicked through and range of specialists who continually monitor
organisations have a purchased that book, the affiliate was given a sometimes longer. • Is the estate of sufficient in size to support the extra payments swept off our feet by a piece of creative brilliance!
4. Be pro-active about enforcing your terms of payment. Generally
percentage of media sites,
popular social the profits. it can be difficult to manage a brand’s image VaxVan offers SMEs the same great service that big business which will result should provision be made under the Act? Maybe good design is important because it immediately makes
speaking, the older the debt, the more difficult and potentially
reputation it is to do is decide whether you want to about
andNext, all youifneedbeing seriously threatened. The articlebecome an already enjoys. Most staff —without employer support—don’t get • The character and conduct of the person making the claim. clear the benefits and value on offer. All of a sudden we understand
expensive it becomes to recover the monies owed. Being pro-active
affiliate, acquire affiliates, or both!
Qantas also referred to research by Convergys Corp, which indicated vaccinated. It’s a time-consuming process—an appointment to a GP for • Any contribution made by the eligible person towards the the product or service and can choose to include it in our lives. It all
that ‘one negative customer review on YouTube, Twitter or Facebook
Becoming an affiliate includes:
a prescription, to the pharmacy to fill the prescription and then back to seems so easy, why can’t everything be like that?
a. Creating a disciplined internal debt recovery procedure. deceased’s property or welfare.
Go to a affiliate network site and fill out
could costan company up to 30 customers’. an online application to the GP to be vaccinated. Some staff can’t find the time and others don’t The striving toward good design is probably aided by our
• Has some provision already been made in the will for the person
become a memberwho are involved in organisationslist some details like
For those of us —this will usually require you to much smaller than Ideally they hedge their bets that highlights when a
want the hassle. Soit should include a flag and hope they don’t get sick. natural instinct to continuously re-invent the wheel. This process of
who is challenging?
Qantas, with limitedpayment method and information about media,
your name, address, resources to devote to monitoring social your site payment deadline has passed, and implements a ‘stop
The reality is that healthy, vaccinated staff take around half the work’ refinement eventually leads to creating good design. And, let’s not
it can be quite adescription of what kind your brandit contains. You
like its URL and challenge to ensure that of content or product is not notification until payment is received.
number of sick days of unvaccinated workers. Protecting staff is smart • Other matters that the court considers important (e.g. the financial forget that it’s human nature to want to feel satisfied and contented
under threat.not need to pay to become an affiliate. The merchant will
generally do especially since the flu is highly debt recovery procedures
business b. Following through with yourcontagious. Workers who and means, resources and needs of the applicant). — good design does just that!
then review that social media is so fast and dynamic adds additional they
The fact your site and either approve you as an affiliate or not. If warnings. A recalcitrant client or infect others be more
‘soldier on’ taking no time off work, may well customer will in your The Family Provision Act is designed to provide a balance between a Good design continues to set a challenging benchmark. It forces
challenges. First, you need to be aware that your brand is suffering you
do approve your site, they’ll establish payment arrangements with and inclined you even more.
organisation, costingto heed the terms of payment if they know that person’s freedom to make a Will in the way they wish as against ensuring the mediocre to look very mundane, sometimes to the point of
fromthen you can essentially wait for your money and if you do not have
and here, you need to do something about it — to come in. your business means round, but about its payment before
Flu vaccines can be given yearwhat it says are most beneficial terms that those left behind are not stranded or abandoned upon the death of making it obsolete. It can take an everyday item or experience and
a plan to deal affiliates issues, the impact can be devastating.
Acquiring with such winter and the VaxVan has already of not complying the 2011 Fluvax.
and the consequences hit the road with with those terms. someone with whom they had a dependency relationship, i.e someone make it seem so much more than you thought.
However, waythe acquire affiliatesisisalsojoin an affiliate network. social
The best on to positive side, it to worth mentioning that There 5. Engage a third party to recover your outstanding of vaccines,
Corporate Medical Options specialises in all typesdebts. Often they depended upon. Maybe that’s the beauty of good design and why it’s important —
media can be an extremely valuable stakeholder engagement tool for
will usually be some fees involved, depending on the network you join including Fluvax, third party allows you B, all travel vaccinations It is also good public policy as otherwise someone who has not
interposing a Hepatitis A, Hepatitis to maintain your relationship it can quite literally change your life forever!
your organisation whencharge any where between $1,000 and $5,000
— major networks can implemented and managed effectively. What andwith the customersWhoopingbecause you are directly removed from
whooping cough. or clients cough—known as the 100-day adequately been provided for may become a drain on the public purse
better format generallysatisfied customers percentage of every and
— plus, you’ll for your pay the network a to sing your praises payment cough—dramatically rose in 2010. While most staffthird party pursue through Centrelink payments or other social costs.
the debt recovery process. In addition, having a were vaccinated
generate word-of-mouthHowever, on the upside, the affiliate network
you make to an affiliate. referrals! through debts on your behalf meansbooster at any age to focusis now While you cannot make a Will to completely exclude challenges, it is
your childhood immunisation, a you can continue over 10 on your possible to minimise conflict over your Estate. A professionally prepared
The Australian EVERYTHING for you—including keeping track
takes care of almost Institute of Company Directors is hosting a of recommended.
briefingissuing March, which will explore the evolving worldlinks
activity, on 17 payment to your affiliates and distributing your of will together with a family conference greatly reduces the potential for a
ForFinally, vaccinations improve productivity and send staff the message
your debt recovery needs, contact Trinity Law. family provision claim.
social media from a director and owners’ perspective. that employers care.
Phil Butler the principal at of the
Wayne Bolin isis state managerBolin Australian www.vaxvan.com.au or
Visit Maurice Falcetta is a partner at Trinity Law. Stephen Bourke is a director of the Lester Bunnell is a senior graphic designer
Accountantsof Company Directors’ ACT Trinity Law is (1300 829 firm
call 1300 VaxVan a boutique826). which is focused
the 10X For more information
andDivision. Canberra South owner.about AICD ‘s Dr Jennifer Loughman is the managing director of
on providing business and corporate legal
boutique firm, Certus
If you’re ready to consider aLaw, which approach to creative design
specialises in superannuation, trusts
and writer. 3
For creative design solutions, contact
For courseinformation, please visit 02 6248 5954.
more programs and events, T: Unit 3/71 Corporate Medicalmotivated by long term
services and is Options. + web services - all you have to do is connect the dots.
and estate planning. Visit Certus Law at Paper Monkey Graphic Design,
Leichhardt Street Kingston or Suitebusiness relationships.
4 Clinical Services Building, 173 Strickland Cres Level 5, 28 University Avenue, T: 6268 72 Townshend St Phillip, T: 6285 2400, B2B @
visit www.10x.com.au/canberrasouth Deakin ACT 2600 T: 02 6282 1100
2/214 Northbourne Avenue, Braddon ACT 9090, www.certuslaw.com.au 2 www.papermonkey.com.au
@ KRE FRIDA
T: 6163 5050 www.trinitylaw.com.au MLI N Y EVEN
BAR ING JAZZ
1 pixel to paper creative Evans, Andrevsk
Vern Lisa Roseve i, Hannah
02 6285 55 02 Lim,
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ber, Simon and Ben Ian Bradfield and Zed Seselja Frohlich and Simon Weaving 5
Peter Pong 6. Lorraine and Colin Adrian, 5. John Miller,
England, 7. Rebecca Mitchell, Sarah
Hanley, Caitlin Bladin, Jen Monica Penders and Ian
Morris, Katrina Panley and
ERRA LAUN 9
LL FISH CANB 7
B2B @ SMA ORKS, KINGS TON
2 Bolton and
CANBE RRA Dale 2. Scott Rowe
ne and Jon Robyn SATURDAY NIGHT 13/11
Tony Ozan an, Jon Dale and ski,
Everson, 5. Sofia Majew
1 1. Richard 3. Des Lineh Katja Everson e @ KREMLIN BAR
Kaufhold and Castaly Lomb
Thomas Mathias, Evelyn Hazad , and ne, Renee 8
4. Richard, Craig Painter, Steve and Tony Ozan
Craig Starr, Ross, Jon 1. Phoebe Lewis, Sally Bradford
ne, Jason and Justin
6. Stacey Ozan Madi Ozanne O’Rourke 2. Grant Woolcott,
e and 1 Brendan Woolcott, Andrew
Perfontain 9 Mathis and Amelia
2 Swan 3. Tiffany Sham, Gemma
6 3 French and Dani French
4. Sharon Peart, Diego
FBA ACT CONFERENCE Brasko and Dan Cypros
5. Shane and Sharon Peart
@ BRINDABELL A PARK 6. Sven Dalner, Joel Green
and Lways Chan 7.
5 Marty Faux and Emma Hogwood
Sally Bradfield and James 8. Rick Valner,
6 Douglas 9. Sean, Boehn,
10 Tim Elliot and Megan Morton
1.Tania Pirotta, John 10. Tom Arbour,
4 Jocelyn Condon and Aaron
Ballarini and Lisa Bolikovic Hockaday
2. Leah Busacker, Maredydd
WOMEN Cronin, Melissa Busacker, 5
B2B @ ACT Y
Terry Alvaro 3. Suzie
PART Hoitink and Rebecca Hillis
COCK TAILREGAT TA POINT and Fiona
4. Suzie Hoitink and Mike
THE DECK, Mirriam
Miley-Read Sam Zissler 5. Brooke Thorpe,
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ell, Janell , Jo Mads Richards Andrew Thorpe, Jacqueline
Toni Friend Dickman, Lesley Lynne
1. Clara BlinksJanine Yokan,
2. Kerri man, Thorpe and Steve Whelan 8
Tregoning e McDonald, an, Sharlene What Bowyer and
ha 3. Lauri Meeh Catherine tti and
Andrewart Deborah n Risby,
Farrell 4. 5. Kriste ha Vanze 8.
and Anne ie Shkolar Kylie Wedr at, Natas Megan Henley
and Natal Lisle, and
Daquino nn 6. Sally
a Pakkiyaret Mook Cliffo
Andrea McCaErin Moss , Kalist and
7. Julie Allard
Kim Adey ers, Kate
7 Donna Chalm 36
Advertising Rates effective 1 July 2010 to 30 June 2011
rate card. Display Casual 3x 6x 12x
Front cover 7000 Cover plus three page cover story
Front cover 6000 Cover plus two page cover story
Double page 3000 2900 2800 2700
Back cover - - 2500 2300
Inside front/ - - 2400 2200
Full page 2600 2400 2200 2000
Half page 1500 1400 1300 1200
Quarter page 850 800 750 700
Design Artwork Photography
(if required) 500 500
*All prices include GST
Your advertising dollar will go further government departments. A quality
in B2B. Here’s some great reasons to publication, we find that business
advertise in B2B: owners and government departments
rates • B2B is Canberra’s only magazine
specifically targeting business and
generally keep back copies of the
magazine for months rather than
throwing publications away after
government departments. Reach
business leaders and key government
decision-makers. • B2B readers are well-educated
with ample disposable incomes.
• When advertising in B2B, you’ll get
an cost-effective monthly advertising Our advertising team is great at
spend rather than weekly advertising tailoring packages to suit the needs
costs which add up. of different businesses, organisations,
• B2B taps in directly to Canberra’s and government departments.
large population (25,000) of small to Give them a call on (02) 6161 2751,
medium businesses. email: firstname.lastname@example.org
or arrange a meeting where they will come
• B2B has a long shelf life which means to you – at a time that suits you.
your advertising dollar goes further.
B2B is displayed in business foyers,
waiting rooms, consulting practices,
staff break-out areas, and within
One of B2B’s greatest strengths is its B2B in Canberra magazine’s booking,
tried and tested distribution network. editorial and advertising deadline is the
Every month, B2B is distributed directly 10th of every month.
to all business PO boxes in the Canberra
region through Australia Post and also Advertising feature deadlines vary,
to government departments. please contact our advertising team
on (02) 6161 2751.
B2B is distributed for sale through
Fairfax Distribution to newsagencies
and other destinations, such as Qantas
Club, throughout the Canberra region.
B2B is also distributed to the region’s
great cafés through an independent
Recent back issues of the
magazine can be viewed at
Double page spread 1/2 page vertical
specs Bleed 285mm (h) x 430mm (w) Bleed n/a
Trim 275mm (h) x 420mm (w) Trim 232mm (h) x 89mm (w)
Type 265mm (h) x 410mm (w) Type 222mm (h) x 79mm (w)
Full page 1/4 page strap
Bleed 285mm (h) x 220mm (w) Bleed 75mm (h) x 220mm (w)
Trim 275mm (h) x 210mm (w) Trim 65mm (h) x 210mm (w)
Type 265mm (h) x 200mm (w) Type 55mm (h) x 200mm (w)
1/2 page horizontal 1/4 page standard
Bleed n/a Bleed n/a
Trim 115mm (h) x 186mm (w) Trim 115mm (h) x 89mm (w)
Type 105mm (h) x 176mm (w) Type 105mm (h) x 79mm (w)
Requirements We accept only Press Optimised
PDF files emailed to:
While our internal production
processes may verify that the
Microsoft Publisher files are material is within specifications,
not accepted. the onus is firmly on the client/agency
to supply material within B2B in
Fonts must be embedded into the PDF Canberra magazine’s specifications.
file. We do not accept true-type fonts.
No type is to be smaller than 8 points. B2B in Canberra takes no
responsibility for the quality
Supplied artwork must be sampled of reproduction of supplied artwork.
to 300dpi resolution, scaled to 100%
and all colours to be process CMYK B2B in Canberra reserves the right
breakdowns. of refusal for any artwork, editorial
or images supplied.
JPEG images should be set to best
quality. Images should be 300dpi at
the final size required for print.
Artwork sized to trim must have a
If Illustrator files are used, they must
be saved for CS5 or older versions
in either .AI or .EPS format. All images
must be embedded and all fonts
Talk to us We love talking about B2B in Canberra
magazine because it’s our passion.
If you have any questions regarding B2B,
please call or email our team.
T: 02 6161 2751
M: 0402 900 402
Our advertising team can work with you to
tailor an advertising package to suit
the needs of your business. Call us on:
T: 02 6161 2751
M: 0402 900 402
B2B’s mailing address is
PO Box 4106, Ainslie ACT 2602
For more information, visit our website:
B2B in Canberra magazine is published by Man Bites Dog Public Relations
which is a business based in Ainslie in the Australian Capital Territory.
ABN 30 932 483 322