East Midlands Six Monthly Report 1 August 2008 to 30 January 2009
1. Introduction
1.1
Purpose of 6 monthly report
Used to brief the LOCOG Executive team and GEO. Used to brief the LOCOG and Olympic Boards on progress of the 12 Nations & Regions. Distributed to other Nations and Regions Coordinators to share ideas, best practice and progress. All guidance notes and examples are show in blue italics – please delete before submitting your report The report is split into 3 sections: o o o Executive Summary – One or two case studies that will “showcase” each outcome area from the last 6 months. We will particularly use this in the report that goes to the LOCOG and Olympic Boards, presented by Charles. Activity Summary – A more detailed summary of activities over the last 6 months, demonstrating for each outcome area how the activity is delivering against your objectives and how it is being measured. We will share a summary of this with LOCOG and the GOE to demonstrate our work is aligned with the overall 2012 objectives. Risks/Issues – Any risks and mitigating actions.
1.2
When does the report need to be completed by?
All reports are due on Friday 30 January 2009.
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2. Executive Summary
2.1 Economic
“Added economic benefit across the UK from hosting the Games”
Hosting the Games has enabled partners across the East Midlands to come together to focus on innovative sport-led projects that generate economic benefit for the region. A new £15m major sports cluster project (Sport Park) was launched at Loughborough University in October 2008. Jointly funded by Sport England, local authorities, the University and emda, SportPark will provide modern office accommodation for a variety of sporting organisations in a purpose built centre. The centre will encourage greater innovation, better sharing of good practice and access to specialist University sports services such as sports science support, sport research and the world renowned Sports Technology Institute
2.2 Social
“Greater levels of engagement inspiration and participation across the UK, leading to social and community development”
The East Midlands targeted its initial activities and media awareness campaign on programming five quality public celebrations for Handover Day on 24 August 2008 and for the launch of the Cultural Olympiad, the 26-28 September Open Weekend. Temporary outdoor screens in Leicester and Kettering, with a permanent screen in Derby and a young people’s festival in Nottingham, became the focus for a range of participatory sports, arts and music events which attracted audiences of over 70,000 and over 2,000 active participants. The Regional (Association of Colleges East Midlands) Sport Strategy Coordinator for FE felt there was scope to develop a regional brand to support, reward and promote the benefits of volunteering and leadership within FE. In partnership with emda and the ‘Championing the East Midlands’ brand, the FE Leadership & Volunteering Programme has been developed. The year on pilot has incorporated chosen AoC EM colleges from across the region. The pilot colleges will choose around 15 volunteers from their institute to be part of the programme.
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These students will be the pioneers before the programme is rolled our regionally throughout all AoC FE establishments in the region. A strong barnd identity has been developed for the programme which will reflect the benefits of volunteering in a young, dynamic and appealing way to target the 16-19 age group.
2.3 Sporting
“Increased levels of sporting participation and activity as a result of the Games”
Hosting the Games has generated an increased focus across the region on marrying elite events with grassroots participation. Examples are Nottingham’s successful hosting of the FA Women’s Cup Final in 2007 and 2008 – the city staged a Festival of Football around the event to encourage women and girls to get involved in football. The event has been retained in the region and the 2009 event will take place in Derby, again with associated grassroots focus. There will be a similar focus on participation around the T20 World Cup matches (cricket) taking place at Trent Bridge, Nottingham in June 2009.
2.4 Communications and Engagement
Visits by LOCOG executives to the region generate significant media interest for us. Visits by both Paul Deighton and Jonathon Edwards were well covered by all regional media outlets last year. Additional coverage was generated by handover activities for both Olympic and Paralympic Games – the latter focusing on the launch of the education programme. In December we generated significant radio and newspaper coverage from our Children’s Promise photocall in Derby.
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3. Activity Summary
Outcome Area
Theme
Objectives/Targets (What we said we would do) Maximise the number of businesses registering on CompeteFor to promote the opportunities that the Games present to business across the East Midlands
Progress as of January 2009 2743 businesses are registered with 1251 publishing their profiles 27 companies are or have supplied the ODA CompeteFor promoted at 5 ‘Survive & Thrive’ business events across the region in December 2008 Presentations on CompeteFor at several business club meetings and conferences eg Learning and Skills Council
Future activities and key milestones (next 6-12 months) Work with Business Link to drive up conversion rate of companies that register moving forward to publishing their profile (currently 45.6%) CompeteFor presentations at 5 Chamber of Commerce organised business events in Feb/Mar 09 Business group tour of Olympic Park April 09 Best practice sharing with companies already working on the Games March 09 Business event to involve ODA May 09
Measurement No. of businesses registered on CompeteFor No. of businesses who have won contracts from ODA No. of new businesses advised by Business Link Final value of contracts
Economic
Business Maximise the numbers of 2012 related contracts won via CompeteFor and by other routes Maximise the value of contracts won by East Midlands Companies
Data hard to define due to commercial sensitivities.
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Outcome Area
Theme
Objectives/Targets (What we said we would do) Supporting the visitor industry to raise product and service standards via the East Midlands ‘Quality Improvement Programme’ and a regional commitment to skills within the sector
Progress as of January 2009 Developed a pilot customer service focused training programme (based around Customer Gold) for volunteers involved in the Special Olympics in Leicester in July 2009 Development of French, German and Dutch language websites
Future activities and key milestones (next 6-12 months) Implement Special Olympics volunteer programme by end March 09
Measurement Ongoing refinement of measurement by the region’s 2012 Tourism Group
Develop Think International online industry guide to help businesses improve their understanding of and provide a better service to overseas visitors
Economic
Tourism
Developing the region’s tourism offer by building closer links with sporting and cultural events
Identified opportunities related to Twenty20 World Cup at Trent Bridge, Nottingham (2009) and Women’s Hockey Champions Trophy in Nottingham (2010)
Implement marketing plan around Twenty20 World Cup in June 2009
Fully exploiting the region’s 2012 platform to grow visitor numbers before, during and after the Games, securing a wider East Midlands visitor audience as a lasting legacy
Development of iconic sporting images of the region for use in marketing activity.
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Outcome Area Economic
Theme Employment
Objectives/Targets (What we said we would do) Embed skills and employment across theme areas of EM strategy Using the 2012 Games to inspire a generation to contribute to the cultural life of the UK Using the Cultural Olympiad to celebrate the history, diversity and innovation of the East Midlands Linking communities, both local and international, through involving young people, welcoming the world to the region and leaving a positive legacy
Progress as of January 2009 LSC on Management Board and committed to delivery of Personal Best (see below) Two temporary outdoor screens installed in Leicester and Kettering, linked to a national network of Live Sites, including the permanent screen in Derby, acting as focus points for public celebrations of Handover Day. Derby Feste – a three day festival specially programmed for the Cultural Olympiad launch weekend One 8 Festival in Nottingham – a young people’s festival specially programmed for the launch weekend
Future activities and key milestones (next 6-12 months) Roll out of Personal Best (see below) Culture Club 09 – a one day conference in March 09 for regional stakeholders, with a keynote presentation by the Minister for the Olympics, Tessa Jowell Permanent Live Site to be established in Leicester, April 09 UK Special Olympics, Leicester – a unique cultural festival in July 09, celebrating diversity and disability arts/sports, being programmed to accompany the staging of the event 3 Years to Go Weekend – encouraging the programming of specially created events around the region to mark the countdown to London 2012 Investing in a number of projects for a 2010 Cultural Olympiad festival of festivals
Measurement Rollout of Personal Best and no. signed up 8 new cultural events created around the region for Handover Day, reaching audiences of over 40,000 2 new festivals, created and specially programmed for Open Weekend, reaching an audience of over 30,000 Over 2,000 active participants, of which 76% were under the age of 25 33% of audiences were non-white British Extensive coverage on regional tv, local radio stations and local newspapers
Social
Culture
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Outcome Area
Theme
Objectives/Targets (What we said we would do)
Progress as of January 2009
Future activities and key milestones (next 6-12 months) across three counties in the region and for a 2011 showcase of arts and environment projects Tender specification out end Jan 09 with successful provider contracted in April 09. Contract will run to end Dec 2010. We will assess the opportunities presented by the second phase of the EST cofinancing plan (from 201113) FESCOs to identify suitable young leaders for the programme. East Midlands Young Volunteers social networking page to be developed in February 09 Volunteers to be involved in high profile events during 2009 eg FA Women’s Cup and T20 World Cup England 2009
Measurement
To ensure the region’s contribution to London 2012’s Volunteering Strategy is maximised
£462,000 (the total of uncommitted ESF Priority 1 money) has been earmarked to roll out Personal Best across the region. This will support 300 places
No. of Personal Best volunteers No. of volunteers signposted to other agencies
Social
Volunteering
Work with Further Education Sports Coordinators to establish an EM FE Leadership and Volunteering Programme to involve over 100 16-19 year olds
12 colleges involved so far branded posters, leaflets and merchandise supplied by emda using Championing the East Midlands brand to promote the scheme and drive take up
No of students involved in the programme
Social
Education
Establish a Children and Young People’s Theme Group and Coordinator post to drive forward this agenda for the
7 of 9 local authorities represented on theme group along with FE colleges, Sport
Interviews will be held at the end of February for the Coordinators post which will be funded for a 5 year term.
No. of schools and colleges participating in education programme
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Outcome Area
Theme
Objectives/Targets (What we said we would do) region
Progress as of January 2009 England and others Funding for post agreed
Future activities and key milestones (next 6-12 months) The post will be managed by Leicestershire County Council and based at Loughborough University. Immediate activities include increasing participation in Get Set and developing international links between children and young people in different countries linked to the Games Jog Derbyshire to be launched during January 2009 All County Sports Partnerships working on events to encourage and increase participation The Department of Health will provide funding for CSPs to deliver on their physical activity agenda Sport 4Nottingham group developing a major events strategy. Meetings held with UK Sport FA Cup to be held in Derby in May 2009 after 2
Measurement (currently No. of education events Others to be defined by Postholder
Encouraging more people to take part in sport in the East Midlands
124 Community Investment Funding awards made since 2004 to January 2009, to projects increasing participation, totalling £16.59 million All 5 County Sport Partnerships have each received 3yr funding awards to deliver NGB support packages Free Swimming programme adopted by 37 of the 45 Local Authorities in the East Midlands, 82%. Active People 2-survey showed an increase in participation of 0.8% for the region
No. of new sporting events held Increase in sport participation, as measured by the Active People survey Number of new coaches
Sporting
Participation
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Outcome Area
Theme
Objectives/Targets (What we said we would do)
Progress as of January 2009 APS2 also showed increases in people volunteering and receiving tuition The Department of Health (DH) has signalled its intention to support the delivery of physical activity through County Sport Partnerships with £1m of investment in (2008/09), via the Change 4 Life campaign A new leisure centre in Derbyshire Dales supported with £500k from Sport England Community Investment Fund Nottinghamshire CC hosted a Beijing 2008 celebration reception for its Olympic and Paralympic athletes. BBC East Midlands Sports Awards attended by over 1000 members of the public and 400 VIPs from the region
Future activities and key milestones (next 6-12 months) successful years in Nottingham with continued emda sponsorship Continued emda sponsorship of EM Cicle Classic and Lincoln Grand Prix (cycling) European Canoe Slalom Champs being held at Holme Pierrepont between 28-31 May 2009
Measurement
T20 World Cup Cricket June 2009 at Trent Bridge, Nottingham has extensive participation activity programme in development
Talented Athlete programmes to be launched in the counties.
Ensuring we fully support and exploit Loughborough University’s worldwide reputation for supporting elite sports performance.
Building work has started on the £15.57m Loughborough Sports Park.
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Outcome Area
Theme
Objectives/Targets (What we said we would do) Put in place opportunities to participate around elite events taking place in the region Establishing clear and sustainable pathways for talented sports people to develop to their full potential Talent development and support programmes will be developed for a number of sports in the East Midlands to contribute to the NGB talent development programmes
Progress as of January 2009
Future activities and key milestones (next 6-12 months)
Measurement
Funding distributed to NGBs to ensure 40,000 young people accessing quality coaching, 84 full-time coaching positions, 241 ‘super’ clubs, 21 sports with sub-regional development plans. Commissioned 'Make Sport Fun' to develop physical activity Marketing Tool Kit which will provide professional a smarter way to encourage physical activity Future activity will be guided by Feb 09 release of 2012 Legacy Research report – A Systematic Review of the Evidence Base for Developing a Physical Activity, Sport and Health Legacy from the London 2012 Olympic and Paralypmic Games
Sporting
Training Camps
Attract PGTC to Loughborough University and associated EM venues to ensure EM involvement with pre-games activity Secure 5 training camps
Successful joint venture LU/EMDA to market the region in Beijing during the 2008 Games 5 national teams have visited Loughborough to look and the
Ongoing support for venues across the region in their activities Major announcement from LU expected
Number of discussions held between Nation or Region and International teams Number of teams secured
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Outcome Area
Theme
Objectives/Targets (What we said we would do) across the East Midlands in the run up to London 2012
Progress as of January 2009 sports facilities with a view to PGTC Detailed discussions currently taking place with 3 major NOCs to use LU and assoc venues as PGTC. Poss decision March 2009 At least 1 NOC interested in additional relationship/use prior and post 2012 Several smaller countries also expressed interest in using LU – may be progressed when the outcome of discussions with major NOCs is known.
Future activities and key milestones (next 6-12 months)
Measurement
Venues collaborating in Leics and Notts on attracting camps. All NOCs and NPCs mailed Holme Pierrepont’s £700,000 upgrading funded by Sport England and developed by the British Canoe Union has been given the go ahead by Nottinghamshire County Council and will see significant improvement both for
More and better investment in sporting infrastructure Sporting Venues
Holme Pierrepont (HPP) Canoe Slalom course improvements due to be completed by end of Feb/Mar 2009, giving British athletes time to practice on the upgraded course ahead of the European Canoe Slalom
Amount of additional infrastructure
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Outcome Area
Theme
Objectives/Targets (What we said we would do)
Progress as of January 2009 recreational use and elite canoeing sports
Future activities and key milestones (next 6-12 months) Championships being held at HPP between 28-31 May 2009. Corby International 50m pool to open during 2009
Measurement
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4. Key Risks
Risk description Mitigation actions
Current economic climate
Ongoing work with partners to share resources Fail to maximise business opportunities because of restrictions around sharing best practice and success Continue to work with LOCG/ODA to supply case studies within guidelines Fail to make best use of Inspire Mark because of restrictions around commercially supported projects Ready to host dedicated post to take forward and promote further across the region
Risk description Mitigation actions
Risk description Mitigation actions
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