Press Release
Dishtv offers Microsoft Xbox 360 Arcade an uncluttered advertising platform with the ability to reach out to 25 million potential gamers across India
Jaipur, May 2009 Dishtv, India’s largest direct-to-home service and part of the biggest media conglomerate, Zee Group today announced their association with ‘Xbox 360 Arcade’, the next generation video gaming and entertainment system on their platform. Through this advertising campaign Microsoft Xbox 360 Arcade will reach a niche audience of over 25 million viewers in 6600 towns across India. With this new medium, Xbox 360 aims to break through the clutter and reach families across the country and introduce them to the whole new world of casual gaming. Speaking on the occasion, Salil Kapoor, COO, Dishtv said “Marketers are constantly looking for innovative ways and channels to send marketing messages. Increasingly, as an outcome, customers are being bombarded with so much advertising messages it’s not surprising that these messages are blocked out. Dish TV with a critical mass of over 25 million viewers is filling the void as an innovative medium in the advertising market by providing greater flexibility and a highly targeted medium to reach customers within uncluttered advertising environment with measurable results”. Jaspreet Bindra, Regional Director, Entertainment and Devices Division, Microsoft India; expressed his enthusiasm at this new alliance, saying, “We are delighted to partner with Dish TV. The Xbox 360 Arcade is a complete entertainment device that helps fulfill the diverse entertainment needs of each member of the family in terms of playing games, watching movies or listening to music. Additionally, with access to an internet connection, one can even connect and enjoy an exhilarating gaming experience with family members or friends across the world with Xbox LIVE.” An increasing number of Indians are now active gamers and by coming on to the Dish TV platform we strongly believe we will enhance our positioning as the best gaming console money can buy, while simultaneously propagating gaming as an ideal leisure activity and thereby grow the category further.” The advertising campaign of Microsoft Xbox 360 Arcade on Dishtv will kick off on 11th May and it includes branding of Microsoft’s new offering – Xbox Arcade’s theme and logo on Dishtv’s gaming service and on the home page of Playjam and Quizzy. The Gaming services are offered free of charge by Dishtv to all its subscribers. The Microsoft Xbox 360 Arcade advertising campaign on Dish TV will also have ad spots running on Dish TVs default landing interactive channel, 999. As per TAM Media research, the agency that measures television viewership, the channel share of Dish TV’s Interactive channel 999 in certain weeks is higher than that of CNN-IBN, CNN, UTVi, NewsX, and a few niche channels. Dishtv’s gaming service comprises of 3 different offering targeted at all age groups. Playjam is a dedicated gaming channel for people of all age group. At any given point of time it has 8 games and the games are updated on monthly basis. Quizzy allows viewers to enhance their
general knowledge and kill boredom at any given time. Minikids TV is a fun games channel for pre-schoolers where the games are interestingly navigated by special animated characters that help kids not only enjoy themselves but learn to master various skills at the same time. About Xbox 360 Xbox 360 is a superior video game and entertainment system delivering the best games, unique entertainment features and a unified online gaming network that revolve around gamers. Xbox 360 Arcade is targeted at a casual audience and that is why it includes the Five Arcade games which are easy to play and give the consumers a feel of the console. More information can be found online at www.xbox.com/in About Microsoft Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software - any time, any place and on any device. Microsoft Corporation (India) Pvt. Ltd. is a subsidiary of Microsoft Corporation USA. It has had a presence in India since 1990 and currently has offices in 16 cities - Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Jamshedpur, Kochi, Kolkata, Lucknow, Mumbai, Nagpur, New Delhi, and Pune. For Further information please contact:GLOBAL PUBLIC RELATIONS (Public Relations & Event Management Consultants) 3, Near Ganesh Mandir, Opp. Swena Govindam Apartment, Moti Doongri Road, Jaipur-302004 Tel: 91 141 2784180, 2785830 Moible: 9828571834 Email: gprjaipur@hotmail.com Website: www.globalprjaipur.com