For immediate release:
Microsoft announces launch plans for Xbox 360 in India
India launch slated for pre-Diwali season .Announcement of the pre-order campaign in partnership with EA Sports and Adidas to coincide with the FIFA World Cup Editor’s Summary:
Launch of Xbox 360 to revolutionize gaming in India o Xbox 360 to be made available in the pre-Diwali season this 2006: Fueling year across Microsoft’s 1200 strong retail network across anticipation for the top 7 cities in the country o At launch there will be 2 core product offerings: arrival of its powerful Xbox 360 Core System + 1 Leading Game title at next generation video an ERP of Rs. 19,990 Xbox 360 System at an ERP of Rs. 23,990 gaming and o Gaming enthusiasts can avail Microsoft’s Pre- Order promotion with Adidas entertainment system, o The Pre order promotion kicks off on June 9 th in sync with Microsoft Entertainment the FIFA World Cup Under the promotion customers get: & Devices Division Limited Edition FIFA World Cup Xbox 360 Core System at a inaugural pre-order today announced that the bundle price of Rs. 19,990 with a special Xbox 360™ will make 10% discount Custom built special limited edition face its debut in the Indian plate market in the pre-Diwali EA Sports – 2006 FIFA World 9, 2006 Indian gamers looking for the season this year. Starting June Cup TM Two Special Edition Adidas FIFA World ultimate digital entertainmentCup T Shirts right out of the box can pre-order the Xbox 360 by thrill ride One Special http://www.indiaxbox.com SMS’ing “X360” to 8243 or logging onto Edition Adidas FIFA World . Cup Cap o Microsoft also announces extension of Global partnership with MTV And Samsung around India The Xbox 360 system will come fully loaded with a launch detachable Xbox 360 Hard Drive for 20GB of Xbox 360
New Delhi, May 23,
storing music, video and games, an Xbox 360 Wireless Controller, an Xbox 360 Media Remote control and a delivers unique digital entertainment experiences that system, Component HD-AV Cable for connecting to component and composite television
revolve around gamers inputs, an Ethernet cable, and batteries. o The worldwide Xbox 360 launch has met with great success and fanfare grossing more than the Harry Potter books or the Lord of the Rings movies with gamers queuing up for as Elaborating on the Xbox 360 get hold of their Mitch Koch, Corporate VP, Global Retail Sales long as 25 hours to India launch, Xbox 360 console o India launchMicrosoft Entertainment and Devices Division said “Ahead of Diwali and Marketing Group, has been preceded by North America, Europe and Japan where it was launched in end of 2005 and then in this year, the next generation of fire cracker gaming will begin New Australia, Colombia, Hong Kong, Korea, Mexico, in India with the launch of Xbox Zealand, Singapore and Taiwan earlier this year. Xbox 360, the most powerful video game and entertainment
360. With its high-definition graphics and compelling digital entertainment features, the Xbox 360 will deliver mind-blowing experiences across multiple genres of gamers, no matter what their
personal gaming preferences are. We are confident that the response from gamers in India will match the worldwide euphoria around the Xbox 360."
Alan Bowman, General Manager, APAC & Greater China, Microsoft Entertainment and Devices Division said "The strong portfolio of gaming titles and possibilities on the Xbox 360, appeal to fans of every genre. And undoubtedly the Xbox 360 is fast emerging to be the hub of digital entertainment for gamers across the region. The response across Asia so far has been phenomenal and we look forward to the India launch as the customer anticipation around the timing of the product roll-out for India has been exceedingly high." Speaking at the launch, Ravi Venkatesan, Chairman, Microsoft India said “We are extremely excited about the India launch of Xbox which has undoubtedly been the most eagerly awaited consumer product. Also this launch underlines the strong India commitment that we have as a company for ensuring that our customers in India have access to the latest and best-of-breed technology solutions that enhance their overall PC experience.” “The timing for the launch of Xbox 360 couldn’t have been better. The Indian gaming community is currently at an inflection point and is poised to have exponential growth in the coming few years as digital experiences emerge to be a defining norm in collaborative entertainment. The Xbox 360 will serve to be a catalyst to fuel this growth and expose Indian gamers to next generation gaming experiences.” Added Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India.
About Xbox 360
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox (http://www.xbox.com), its first-generation video game and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America, and launched the system in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live online gaming service,
and unique digital entertainment experiences that revolve around gamers. More information can be found online at http://www.xbox.com/xbox360
About Microsoft India Founded in 1975, Microsoft (NASDAQ "MSFT") is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft Corporation India Pvt Ltd. is a wholly owned subsidiary of Microsoft Corporation. It has had a presence in India since 1990 and employs over 4000 people across its offices in New Delhi, Mumbai, Bangalore, Calcutta, Chennai, Hyderabad and Pune.
For further information, please contact: Amita Tandan Account Director Text 100 India - New Delhi Tel: 55600144-154 Email: amitat@text100.co.in Ashim Mathur Marketing Manager – Xbox 360 Microsoft India Tel: 95124-4158000 Email:ashimm@microsoft.com