Red Arrow Fundraiser - Milwaukee County by babbian

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									MEDIA ALERT

February 9, 2010                                                                Contact: Jeff Baudry
                                                                                (414) 257-4575

FOR IMMEDIATE RELEASE

           Stove Top Stuffing Winter Coat Drive at Red Arrow Park
            Warms Up Local Charities With Very “Cool” Donation
Stove Top Spread the Warmth Ambassadors to Award $2,500 to Charity with Largest Coat Donation

WHAT: Stove Top Stuffing is committed to spreading the warmth this winter and inspiring local residents
to also pay it forward in their communities. To help spread the warmth in Milwaukee, Stove Top Stuffing is
freezing a giant $2,500 check in a 6’ block of ice and on Thursday, Milwaukeeans can help choose which
local charity will receive the check by helping to “thaw” the ice through gently-used coat donations.

Stove Top Spread the Warmth Ambassadors will be in Red Arrow Park on Thursday, February 11,
collecting coats to benefit three local charities; Milwaukee Rescue Mission, Boys & Girls Club and The
Salvation Army of Greater Milwaukee. Each charity will have its own donation bin and the charity with the
most coats at the end of the Thaw-a-Thon will receive the frozen check.

Once the coat donations have “thawed” the ice, a representative from the winning charity will have the
honors of smashing the ice to get to the check.

Also, visit SpreadtheWarmth.com through February 28 and tell us how you would spread warmth in your
community with a $10,000 donation in the Stove Top Spread the Warmth Contest. America will then vote
for their favorite finalists to receive the $10,000 donation to the non-profit charity of their choice to help
make their good deed ideas a reality.


DATES AND
LOCATIONS: Thursday, February 11
Red Arrow Park
920 N. Water St.
Milwaukee, WI 53202
10 a.m. - 3 p.m.

Media Moment @ 3 p.m.: The coats will be counted at 3 p.m. and a representative from the winning
charity will smash the check out of the ice! Representatives from the charities will be on hand to accept
the donations.

ADDITIONAL MEDIA/VISUAL
OPPORTUNITIES:
 The Stove Top Spread the Warmth Ambassadors are available for in-studio interviews the morning of
   February 11
                                         (more)
   Visual and interviews with Stove Top Spread the Warmth Ambassadors as they collect coats and
    distribute hot chocolate and coupons to pedestrians
   Local residents choosing which bin to donate their coat
   An oversized check frozen in a 6’ block of ice


CONTACT:       For more information or to schedule an interview contact:
Noelle Overly at (312) 988-2109 or (317) 445-9679 (cell) or noverly@webershandwick.com

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