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Doctors Vision Center Kicks-Off 2013 See the Music Better Contest

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					Doctors Vision Center Kicks-Off 2013 See the Music Better Contest

Doctors Vision Center announces the “See the Music Better” contest to raise awareness of the
importance of sight.

Raleigh, NC, April 23, 2013 --(PR.com)-- Today, Doctors Vision Center launched “See the Music
Better”, a contest with prizing from Live Nation Entertainment, to raise awareness of the importance of
sight.

“Consumers are bombarded with offers on glasses and eye exams, but the best offer does not always
mean what's best for your eyes,” notes William Hollis, president of Doctors Vision Center. “In today's
society of fast-paced information exchange and social interaction, we have to find creative ways to reach
consumers and remind them of the importance of sight and eye health, something many take for granted.
Music and sight are a powerful connection to remind us all the importance of good vision.”

The contest, which runs through June 16, asks participants to submit one-minute videos that demonstrate
why seeing the music is better. The contest is open to all North Carolina residents, 18 years or older, and
participants are encouraged to be as creative as possible - through song, spoken word, rap or skit - to
make their submissions stand out.

Contest winners will be chosen based on the number of “likes” their video submission receives. The
videos with the most likes will win. Also, in an effort to reinforce the importance of an eye exam,
participants who refer friends and family to make an appointment for an eye exam at one of the 44
Doctors Vision Center network office locations, will receive a “referral bonus” of 200 of likes. Bonus like
coupons can be downloaded directly from the participant's video page.

“Through this contest, we are inviting the public to use their creativity to bring awareness to the
importance of vision by telling us why seeing the music is better,” added Dr. Peter Hollis, Medical
Director of Doctors Vision Center. “In a live music setting, our sight connects us to the artist and the
show. This natural connection drives us to want to 'see the music better'.”

The contest offers great prizes, thanks to Live Nation and the Doctors Vision Center's vision partners
CooperVision, Marchon (distributors of Nautica, Nike, Nine West and Michael Kors branded eyewear)
and Essilor, maker of Xperio UV lenses. One grand-prize winner will receive a concert weekend for four
to a 2013 Live Nation produced and promoted concert at a Live Nation owned and operated venue in the
United States, including flights, tickets, hotel stay and $1,000 spending cash, plus an additional four
tickets to a 2013 concert at a Live Nation owned and operated venue in North Carolina, a pair of designer
eyeglass frames from Nautica, Nike, Nine West or Michael Kors, and four exclusive See The Music hats.
Three best-of winners will receive four tickets to a 2013 concert at a Live Nation owned and operated
venue in North Carolina, a pair of designer eyeglass frames from Nautica, Nike, Nine West or Michael
Kors, and four exclusive See The Music hats. Additional prizes will be given to 10 runner-up winners and
20 consolation-prize winners.


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To learn more about “See the Music Better,” contest rules, prizes and other information visit
seethemusicbetter.com.

No purchase necessary to enter or win. A purchase will not improve your chances of winning. Void
where prohibited. The Contest began April 22, 2013 at 12:01 AM EST and ends June 16, 2013 at 11:59
PM EST. Must be 18 and a legal resident of NC to enter. For prize information and contest rules visit
seethemusic.com. Odds of winning depend upon the number of eligible video entries received and the
number of public votes cast. Contest is sponsored by Doctors Vision Center, OD, PA.

Live Nation Entertainment, Inc. is not a sponsor of the contest and is in no way responsible for the
administration of the contest or the verification of winners. All inquiries regarding the contest should be
directed to Doctors Vision Center and not to Live Nation.

About Doctors Vision Center Professional Eye Care Network:

Doctors Vision Center, based in Rocky Mount, N.C., is a professional eye care network of 44 family eye
care centers throughout North Carolina, South Carolina and Virginia. Doctors Vision Center network
practices offer comprehensive eye exams and have one of the most extensive in-office selections of
eyewear and contacts lenses. Doctors Vision Center and affiliated offices offer the latest in eye care
technology and diagnostic equipment with board certified optometrists and certified frames stylists and
opticians. For more information on eye exams, eye care services, locations, doctors, online appointments
or current promotions, visit www.doctorsvisioncenter.com or the company's Facebook page at
www.facebook.com/doctorsvisioncenter.com.

Live Nation Entertainment:

Live Nation Entertainment is the world's leading live entertainment and ecommerce company, comprised
of four market leaders: Ticketmaster.com, Live Nation Concerts, Artist Nation and Live Nation Network.
Ticketmaster.com is the global event ticketing leader and one of the world's top five ecommerce sites,
with a database of over 119 million fans who visit our sites. Live Nation Concerts produces 22,000 shows
annually for more than 2,300 artists globally. Artist Nation is the world's top artist management company,
representing over 200 artists. These businesses power Live Nation Network, the leading provider of
entertainment marketing solutions, enabling nearly 800 advertisers to tap into the 250 million consumers
Live Nation delivers annually through its live event and digital platforms. For additional information,
visit www.livenation.com/investors.




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Contact Information:
TrueParallel
Alex Dearman
919-767-4990 ext. 406
Contact via Email
http://www.doctorsvisioncenter.com


Online Version of Press Release:
You can read the online version of this press release at: http://www.pr.com/press-release/486915




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