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Global Hotel Industry Survey 2013- Technology Initiatives and Investment Decisions

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					Global Hotel Industry Survey 2013: Technology Initiatives and
                   Investment Decisions
Synopsis
• The report   provides with a definitive analysis of technological initiatives in the global hotel
industry
• The report   not grants access to the opinions and strategies of hotel operators and
suppliers
• The report   examines their intentions related to expenditure on technology for operational
efficiency
• The report   showcases the key channels used to record customer satisfaction
• The report   identifies the key technology facilities which hoteliers are providing
• The report   provides the reader with budget allocations for online media channels

Summary

“Global Hotel Industry Survey 2013: Technology Initiatives and Investment Decisions” is the
result of an extensive survey drawn from Timetric’s exclusive panel of respondents from
leading hotel industry companies. The report includes both buyer and supplier respondents’
opinions towards the current size of technology budgets in the global hotel industry and how
their spending is expected to change in 2013. In addition, the report outlines the
importance of technology in guest satisfaction and identifies the key technology facilities
which hoteliers are providing and their customer expectations over the next 12 months. This
report outlines the importance of technology initiatives that enhance operational efficiency
of hotels; recognizes the key hotel service areas where the use of technology is most
effective. Moreover, the report reveals the current size of hotel industry respondents’
marketing budgets and what percentage of it is allotted to digital or online marketing.

Scope

The report features the opinions of global hotel industry respondents related to the
following:
• Significance of Technology
• Annual Technology Budgets
• Change in Technology Expenditure
• Major Barriers for Implementation
• Level of Customer Satisfaction to Existing Technologies
• Channels of Customer Feedback
• Technologies for Improving Operational Efficiency in 2013
• Hoteliers Satisfaction with ROI on Technology
• Budget Allocations for Online and Digital Marketing
• Investment in Online Media Channels
• Change in Online Bookings
Reasons To Buy

• Project trends related to the key objectives behind use of new technology and identify its
importance in the global hospitality industry
• Outlines the level of importance of hoteliers’ existing technologies in customer satisfaction
• Identifies level of satisfaction of hoteliers with the ROI on technology
• Identifies the key online interfaces to record customer satisfaction
• Predicts change in the number of web or online hotel bookings in comparison to bookings
from travel intermediaries

Key Highlights

• Timetric’s industry survey reveals that 86% and 81% of respondents from luxury hotels
and other hotels state that their customers are satisfied with the existing technologies
• Buyer respondents identify ‘high costs of entry or high investment’ and ‘integration with
existing systems’ as the leading barriers for implementing new technology
• Respondents from companies across all regions state that they use ‘travel sites’ and ‘social
networking sites’ for recording customer feedback
• Respondents from luxury hotels expect to use ‘Wi-Fi access’, ‘eco-friendly technology’ and
‘efficient energy management systems’ to increase their operational efficiency and secure
business in 2013
• Survey indicates that both the global hotel industry buyers’ and suppliers’ highlight
expenditure on ‘social media and networking sites’ to increase in 2013

More about report :

http://www.aarkstore.com/reports/Global-Hotel-Industry-Survey-2013-Technology-Initiatives-and-
Investment-Decisions-60468.html

Report Published by :




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For More details about above & other Reports plz contact :

Vina

Aarkstore.com

Contact: Marketing team

Mob.No.918149852585

Email: customersupport@aarkstore.com / contact@aarkstore.com

URL: http://www.aarkstore.com/

				
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