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									SYLLABUS F.Y.B.Com with effect from June Elective Subject – Modern Office Management Teaching Scheme Theory – 4 Periods Per week Examination Scheme Theory – 80 Marks (3Hrs)

Objectives – - To understand the concept of modern office management - To acquire operational skills of modern office management. - To know the office managerial functions - To develop the interest in modern methods and procedures of modern office management. - To acquire the basic knowledge of office appliances and machines. - To have a sufficient knowledge about appropriate office stationery. - To know the safety measures and organization of the safety efforts. Actuate all employees by promoting a feelings and safety among them. - To know the importance of unionization and current status. - To know the role of public relation officer. Theory Chapter Contents No. 1 Modern Office and Management Meaning, Objectives, Importance functions of modern office. Office Management – Concepts and Definition, Nature & Scope, Elements, Functions. Changing Office view – Past, Present & Future. Modern Office Manager - Meaning, Functions, Rights, Duties and Responsibilities and their role. 2 Office Accommodation, Lay-out and Environment : Meaning, Objectives, Importance and Principles office location & Lay-out. New Trends in office layout in modern office management context. Environment – Meaning, importance, factors of good environment, office lighting, ventilation & temperature, sanitation, interior decoration, Noise & cleanliness in the office. 3 Modern Office Systems and Routines Office system – Meaning, objectives and principles, Designing office system, advantages of office system. Office Routine – Meaning, Characteristics and Importance. Flow of work – Meaning, Significances and difficulties. Planning and scheduling of office work. Measurement of office work – Meaning, Needs, advantages and difficulties. 4 Office Services Centralization and decentralization off office service – Meaning, Advantages & Disadvantages. Mail Service – Management of mail. Inward & Outward mail routines, Equipments for mailing department & modern mailing services – courier, email, Fax.

Periods 12




Chapter No.

Contents Management of Record – Meaning & importance, Principles and process. Filling – Meaning, importance & advantages – essentials of good filing system, classification of files. Management of office stationery – Need of control of stationery, principles of stationery control, storing & issuing stationery.






Modern office appliances & machines Objectives, advantages & importance of Office Appliances and Machines, Types of Office Appliances and Machines i.e. Computers, Printers Laptop, Wi fi System, Internet facility, Fax, Scanner, video conferencing, Telephone facility, Office furniture, Principles governing selection of office furniture. Choice of office machines and equipments Office Personnel Relations & Welfare Human relations in the office, management – employee communications, methods of communications, morale & productivity, staff welfare, health & safety arrangements, grievances. Office Manuals & Reports Introduction, need, sources, types, advantages of manuals. Introduction, functions, classification of reports, basic Principles of writing reports, specimen of report. Public Relations Definitions, Nature & scope of public relation. Objectives & importance of public relation. Public relation department functions. Types of public relations. Role of public relation officer in the modem context.





Question Paper Format

Question No. 1 2 3 4 5

Types of Question Essay Type Questions Essay Type Questions Essay Type Questions Essay Type Questions Short Notes

Chapter No. L Or 8 2 Or 7 3 Or 6 4 Or 5 All chapters

Marks 16 16 16 16 16

Book Recommended 1. Office Management - Lefingwell & Robinson 2. Office Organization and Management - R. K. Chopda, Himalaya Publishing House, Bombay 3. Office Organization and Management - Reddy & Apponnaiah, Himalaya Publishing House, Bombay 4. Office Management - P. K. Ghosh, Sultan Chand and Son's, New Delhi. 5. Office Organization and Management - C. B. Gupta, Sultan Chand and Son's, New Delhi. 6. Modem Office Management - I. M. Sahai, Kitab Mahal, Allahabad. 7. Office Management & Secretarial Practice - Sing S P & Sing B. 1987, Gyan Publishing House, Delhi. 8. Office Organization and Management - Arora, S. P. 1990, Vikas Publishing house Pvt. Ltd, New Delhi. 9. Office organization and management – N.Kumar & R. Mittal. Anmol Publication Pvt. Ltd., New Delhi, Ansari Road New Delhi – 110002 10. Fundamental of office management – J. P. Mahajan, Pitamber Publishing Co. New Delhi. 11. Office Management – Dr A H Lokhandwala & V. K. Behere, Nirali Prakashan, Pune.

F.Y.B.Com Revised Syllabus to be introduced from June 2008-09 Subject – Marketing and Advertising Objective : 1) To impart basic marketing and advertising knowledge as applicable to business. 2) To help student to understand, the concepts of marketing and advertising and their applications. SECTION - I Unit – I (18 Hrs) Introduction – Meaning, Definition, Nature and Scope of marketing, Importance of marketing as business functions and in the economy. Marketing Concepts – Traditional and modern. Marketing Mix – Meaning, 4 Ps of marketing Mix – Product, price, promotion and place distribution. Unit – II (10 Hrs) Consumer Behaviour and Market Segmentation – Nature, Scope and significance of consumer behaviour. Market Segmentation – Concept and importance bases for market segmentation. Unit – III (12 Hrs) Service Marketing – Meaning and characteristics of service, Importance of service marketing, classification of services, problems of service marketing. Application of the components of marketing of services in Financial services with special. Reference to banking, mutual fund, hospitals, consultancy services. Unit – IV (8 Hrs) Recent Trends in Marketing Growth and development in India, e-Business, Tele-marketing, M-business, Relationship marketing, Retailing, Concept Marketing and virtual marketing. SECTION – II Unit – I i) ii) iii) iv) (10 Hrs) Meaning and definition of advertising. Nature and scope of advertising. Classification and types of advertising. Importance of advertising in modern marketing.

Unit – II (12 Hrs) Economic, Social and Ethics aspect of Advertising Economic Aspect i) Elements of Economic aspect of advertising. ii) Effects on Advertising (a) Production cost (b) Distribution cost (c) Consumer Price. Social Aspect of Advertising i) Elements of social aspects of advertising ii) Advertising and cultural values.

iii) iv)

Advertising and cultural values. Advertising and ethics. (14 Hrs)

Unit – III Advertising Media i) Classification of Advertising media. ii) Comparative Study of different advertising media. iii) Media planning selection. iv) Role of Media in Advertising v) Types of media, their advantages and disadvantages.

Unit – IV (12 Hrs) Advertising Copy/Creative Advertising i) Meaning and definition of advertising copy. ii) Characteristics of advertising copy. iii) Structure of advertising copy, Headline, Body copy, price, Proof, Slogan. iv) Essentials of good advertising copy. v) Basic rules of effective copy writing. Reference Book 1. Global Marketing Management , S.A. Sherlekar, V. S. Sherlekar, Himalaya Publishing House. 2. Marketing and Sales Management, D.L. Kapoor, S. Chand and Company Ltd, New Delhi. 3. Marketing Management, Arun Kumar, N. Meenakshi, Vikas Publishing House Pvt. Ltd. 4. Marketing Management, David W, Carvens, Gerald E. Hills, Robert B. Woodruff, AITBS Publishing & Distributors, Delhi. 5. Industrial Management, Francis Cheranilam, Himalaya Publishing House. 6. Advertising and Public Relations, Mahesh Gatpande & Yogendra Thakur. 7. Marketing A Challenge, Mahesh Gatpande & Yogendra Thakur Amod Prakashan. 8. Advertising, Dr Mahesh Kulkarni, Nirali Prakashan. 9. Modern Marketing Management, Dr. Mahesh Kulkarni. 10. Advertising Theory and Practice, Himalaya Publishing House. 11. Advertising Management, Rathor, Himalaya Publishing House. 12. Modern Marketing Management, Prof. D. S. Kadvekar, Prof. Mrs. Shikha Jain, Prof. Anthony Rose, Diamond Publication. 13. Sales and Advertising Management, G. S. Shuda, Indus Valley Publication Jaipur

F.Y.B.Com Revised Syllabus to be introduced from June 2008-09 Subject – Stock & Commodity Market 1. Stock Exchange: History, Meaning, Membership, Organisation, Governing body. 2. Functions of stock Exchange: Regulation of stock Exchanges, Recognized Stock Exchanges. 3. Primary Market & Secondary Market : Objective, Procedure, Stock Option Scheme, New issue Market. 4. Role of SEBI 5. OTCEI-BSE-NSE-NSDL-CSDL NSDL : National Securities Depositary Ltd. CSDL : Central Securities Depositary Ltd. 6. Trading in stock Market : Patterns of Trading & Settlement – Speculations – Types of Speculations – Activities of Brokers – Broker Charges – Settlement Procedure. 7. Challenges before stock exchanges before India. 8. Derivatives : History – Participants – Derivatives Markets in India. 9. Commodity Market : History, Meaning, Membership, Organisation, Governing Body, Features of Products, Types of Transactions to be dealt in commodity Market, Study of Agricultural Produced Market Committee (Krushi Uttpan Bazar Samity)

F.Y.B.Com Revised Syllabus to be introduced from June 2008-09 Subject – eCommerce 1) Fundamentals in E-Commerce i. Commerce – Meaning, Nature, Limitation. ii. E-Commerce – Origin, Nature, Meaning, Definitions, Features, Need, Advantages & Disadvantages, Essential requirements, e-Commerce Vs Traditional Commerce 2) Business Models for eCommerce i. eBusiness : Meaning, Definition, Importance. ii. eBusiness models based on the Relationships of transaction parties , B2C, B2B, C2C, C2B. iii. eBusiness models based on the relationship of transaction types – Manufacture Model Advertising Model Value Chain Model Brokerage Model 3) ePayment Systems : i. Modes of ePayment – Credit Cards, Debit Cards, Smart Cards, eCredit Accounts, eMoney/Cash ii. Digital Signatures – Legal Positions of Digital Signatures, How Digital Signature Technology Works. iii. Risks & ePayment system : Data protection, risk from mistakes & disputes- Consumer protection, Management Information Privacy, Managing Credit Risk. 4) eBusiness Communication Introduction : Importance of eTechnology in eBusiness Communication, Modes of eBusiness communication, eBusiness Conferencing – Audio, Document, Telephone, Video Conferencing – Types Email in eCommerce, Mobile Communication. 5) eBanking : i. Introduction concepts & meaning ii. Electronic Fund Transfer – Automated Clearing house, Automated ledger posting, Electronic Money transfer eCheque. iii. ATM, FOS, Telebanking.

6) Customer Relationship Management i. Introduction, Definition, Electronic CRMC, Need for electronic CRM ii. CRM Areas – CRM Components, CRM Architecture, iii. Electronic CRM Applications. 7) eSecurity : i. Introduction, Need for Security, Security concepts, ii. Attacking methods – Cyber crimes, Cryptology, hacker, encryption. iii. eCommerce security solutions – eLocking Techniques, eLocking product, eLocking services, Net Scape security solution.s 8) eMarkets : On line shopping – On Line purchasing – Electronic Market – Three models of eMarkets – eAdvertising – eBranding. List of Books 1) eCommerce – Concepts, Models, Strategies, CSV Murthy, Himalaya Publishing House 2) Basics of eCommerce – Legal & Security issues ISBN 81-203-2432-3 3) eCommerce : An Indian Perspective , 2nd Ed. PT Joseph, SJ

F.Y.B.Com Revised Syllabus to be introduced from June 2008-09 Subject – Principles and Practice of Insurance 1) Introduction : Definition and Nature, Role & Importance, General Principles of insurance, Insurance contract – Silent Features 2) Life Insurance : Principles – Important elements of life insurance, Silent features of LIC Act 1956, Procedure of getting life insurance. 3) Fire Insurance : Basic Principles, Fine Insurance rating, Standard fire policy, its scope, Survey reports 4) Marine Insurance : Theory & Procedure of Marine insurance , Basis of rating, Lloyd marine policy, Hull cargo freight clauses, Losses & Their measurements, Pevil clause – collisions – subrogation, salvage 5) Miscellaneous Insurance : Crop & Livestock insurance, Personal Accident Insurance, Mediclaim Insurance 6) Insurance Organisation LICI Nationalization of Life Insurance Business in India, Establishment of LICI, Present organizational setup of LICI, Functions and importance of LICI, Evaluation of role played by LICI in the economic & social development since its inception. 7) IRDA – (Insurance Regulatory Development Authority) Constitution- Role – Function – Powers – Contribution in economic development 8) General Insurance Act 1938 Important Provisions.

F.Y.BCom APPLIED COMPNENY SUBJECT PAPER 7(b) –ELECIVE TITLE OF THE COURSE- CORPORATE LAWS Level of Knowledge : Elementary Working Knowledge Objectives: (i) To develop an understanding of the regulation of registered companies and to Provde thorough understanding of the various provisions of the Indian Company Law as well as Schedules and Rules made thereunder including their interpretation Through case laws departmental clarifications etc. To provide conceptual understanding of the4 principles of Corporate Laws.


Unit 1 1. Incorporation and its Consequences Formation of a company and types of companies – Memorandum of association, Articles of association additional documents required for incorporation, certificate of incorporation; commencement of business. Government and foreign companies. Alternative of Memorandum and Articles and limitations on power of alteration. Promoters- Meaning and importance, position duties and liabilities. Corporate transactions – Pre-incorporation contracts; doctrine of ultravires and common seal. Protection of persons dealing with a company – the doctrine of constructive notice; doctrine of indoor management and lifting of corporate veil. 2. Financial Structure and Membership The concept of capital and financing of companies- sources of capital, classes and types of shares; equity with differential right; issue of shares at par, premium and discount, bonus issue, rights issue, issue of sweat equity shares, employee stock option scheme; private placement. Shares capital alternation – alternation of share capital; reduction of paidup capital; forfeiture and surrender. Prospectus- Definition; abridged, prospectus statement in lieu of prospectus; shells prospectus; information memorandum contents, registration, misrepresentation and penalties therefor. Debt Capital – debentures, debenture stock, bonds ; new developments in corporate debt financing; debenture trust deed and trustees; conversion of and redemption of debentures; creation of charges – fixed, floating and registration thereof. Allotment and certificates – contracts ot subscribe for shares, debentures and other securities; letters of allotment and renunciation; calls and forfeitures, share certificates and shares warrants.

Membership – modes of acquiring membership including through depository mode; restriction membership; rights and privileges of members. Transfer and transmission of securities in physical and depository modes. 3. SEBI Guidelines and Regulations SEBI Guidelines with respect to public issue. SEBI Guidelines on initial public offer through stock exchange On line system (E-IPO) SEBI Guidelines with respect to book building SEBI Guidelines with respect to Sweat Equity SEBI Guidelines for preferential allotments SEBI Guidelines on / for / with respect to a. Employees Stock Options Scheme (ESOS} b. Employees Stock Purchase Scheme [ESPS] c. Green Shoe Option d. Disclosure in Offer Document 4. Management and Control of Companies 24 Directors – Appointment / re-appointment of directors, qualification, disqualification, remuneration, vacation of office, retirement, resignation and removal; loans to directors; their powers and duties; office or place of profit; role of director. Managing and whole-time directors, manager, company secretary – appointment, reappointment, powers and duties. Meetings of directors and committees – frequency, convening and proceedings of board/ Committee meetings, minutes and evidence. General meetings – kinds of meetings and resolutions; law, practice and procedure relating to convening and proceedings at general and other meetings; recording and signing of minutes; role of chairman; teleconferencing; postal ballot. Distribution of powers of a company 0- division of powers between Board and general meetings; acts by directors in excess of authority, monitoring and management. 5. Borrowing powers and Methods of borrowing 08 Raising of funds for meeting short-term, medium and long term requirements. Acceptance of Public Deposits and Issue of Debentures Registration of Mortgages and charges SEBI guidelines pertaining to issue of Debenture. Rules for acceptance of deposits. 6. Statutory Books and Registers : Maintenance of register of members, Register of investments not held in company’s name. Register of charges Register of debenture holders, Register of contracts in which directors are interested Register of Directors, Managing director, Manager and secretary. Register of Directors shareholding, Register of loans made. Minutes books for board meeting and general meetings. 08

Attendance registers Importance of registers Inspection of register. 7. Inter Company Loans and Advances : Law Relating to making investments in and granting loans to other bodies corporate and giving guarantees and providing security. Statutory limits Authority required for the same. Consequences on the financial health of the company Concept of companies under same management 8. Winding up & dissolution of company Meaning, Distinction of winding & dissolution, types of winding up, consequences, power and position of liquidators 10

Books : a. Company Law & Secretarial Practice : N D Kapoor b. Commentary on company Law : Ramaiah c. Elements of company Law, N D Kapoor. d. Elements of Company Law, Maheshwari and Maheshwari e. Indian company law Awatar Singh f. Lectures on Company Law, Shah g. The securities and Exchange Board of India Act, 1992, and Guidelines issued thereunder h. Company law and practice, A K Majumdar & G K Kapoor, Taxman Publ. i. Company Law and practice Part I & II, P K Ghosh & V. Balachandran, Sultan Chand & Sons j. Business and Corporate Laws, N D Kapoor, Sultan Chand and Sons. k. Guide to Company Law Procedures, M C Bhandar, Wadhwa & Co., Nagpur l. Company Law (Vol I & II A M Chakraborty, Taxmann, New Delhi. m. Corporate Laws – Taxman, Allied Services, P. Ltd, n. Company Law – Dr H K Saharay o. All Publication of the Institute of Company Secretaries of India, ICSI House, New Delhi p. Monthly Journal Chartered Secretary by ICSI q. Appointment and remuneration of Managerial Personnel Dr K R. Chandratre r. Transfer and Transmission of Shares – Dr K R Chandratre s. Company Law Corporate Law of Secretarial Practice , Dr. P. C. Pardeshi

A List of Practical Sub : Corporate Law 1) To take an interview of a Manager/ Chairman / M.D. of a Joint Stock Company 2) To make legal study of a memorandum association / articles of association 3) Study a prospectus of a public co. 4) To study legal provision regarding share application by filling share application form 5) To study legal provision regarding transfer of share by filling the share transfer form.

6) To study legal provisions regarding notice of a AGM by preparing a notice. 7) To study provision regarding proxy by filling if. 8) To make an analytical study of an annual report of a Co. 9) To take an interview of secretary of registrar of a Joint Stock Co. 10) To study legal provision regarding minutes by preparing a minute of AGM of a Co. 11) To study legal provision regarding allotment / calls of shares by obtaining allotment / call letters.

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