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MET Alumni Day 2006 Master of Engineering in Telecommunications University of Toronto August 24, 2006 MET Alumni Day 1 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 2 Industry Trends Yuk-wha Li Yukwha.li@utoronto.ca August 24, 2006 MET Alumni Day 3 Four Circles of Industry Analysis Industry Analysis Competitive Analysis Market Analysis August 24, 2006 Company Analysis MET Alumni Day 4 Interrelationship of Different Kind of Analysis Industry Trends Term – Next 18 months – 2008-2010  Short  Medium Term  Long Term – Beyond 2010 August 24, 2006 MET Alumni Day 5 Industry Trends – Consumer Market IMS (IP Multimedia Subsystem)  Dominate the Service Provider Investment and Service Deployment Priority Why?  Retain Customers  Increase ARPU  Compete with Over The Top or GEMEYA August 24, 2006 MET Alumni Day 6 Industry Trend – Enterprise Market Web Services and SOA (Service Oriented Architecture)  Dominate Both the Telecom and IT Investment in Enterprise Why?  Enterprise needs to Refresh its IT Investments  Hardware has been Commoditized and will Invest more on Software and Services  Pushed by IT Vendors August 24, 2006 MET Alumni Day 7 Canadian Telecom Industry      Canada has Led the World in First Round of Digital Innovation Canada needs to Do a Lot More in the Current Second Round of Digital Innovation A lot of Other Countries are Moving Faster Than Canada during the Last 5-10 Years Confirm by EDP Program Participants Think Tank and Canadian Innovation Survey August 24, 2006 MET Alumni Day 8 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 9 Next-Generation Technologies Al Leon-Garcia Jeffrey Skoll Chair in Computer Networks & Innovation August 24, 2006 MET Alumni Day 10 Telecom Context   Transition to all-IP Infrastructure Heterogeneous access:    Wireline: Cable, xDSL, PONs Wireless: WiFi, 3G, Bluetooth, WiMax Trend: Give customers greater bandwidth  Heterogeneous devices:   Computers / Laptops / PDAs / Cell phones… Trend: More computing/processing resources (Moore’s Law) Voice revenues in decline Lack of control of Internet applications Trend: Media-rich, Personalized, Context-Aware  Search for New services & Applications    August 24, 2006 MET Alumni Day 11 Architecture Framework Content Operations & Management Applications Service Control Connectivity Access Terminal August 24, 2006 MET Alumni Day 12 Trends in Network Architecture Service Provider View Content Caller ID Applications 1-800Voice Mail Service Control Internet Connectivity Access Networks Terminal August 24, 2006 Application Provider View XML Maps Rogue View Internet of Things State & Identity Bittorrent Google Web Services Mash-ups Service Brokers P2P IMS/SIP SS7/IN Google Skype TDM IP FixedCopper Mobile Pairs Conv. Personal Telephone Device MET Alumni Day Ad Hoc Networks RFID, Sensors 13 National Testbed for Emergent Internet  Provide facility for research    New network protocols New service platforms New applications    Shared by research community Deployable & testable in scale Cost-effective August 24, 2006 MET Alumni Day 14 Testbed Structure GE/10GE Infiniband Computing IP FPGA* Unique NG Router  Lego Design  Off-the-Shelf Blades  Custom FPGA Blade *  National Scale Network through CANARIE uclp  Multiple Virtual Networks  Large-Scale Access CANARIE P August 24, 2006 MET Alumni Day 15 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 16 2006 MET Projects w Architect in Residence Project Wireless Unified Messaging Architecture Analysis SOA Enabled Unified Communications Ad-Hoc Cooperative Network Mobile TV Market Analysis Fixed Mobile Convergence Value Analysis Wireless Broadband Industry Analysis QoS in IMS Pervasive Game on IMS August 24, 2006 Architect Ping Lin Ping Lin Jean Gravel Shaukat Mulla Shaukat Mulla Shaukat Mulla Jim Kozij Roch Glitho Company Nortel Nortel Nortel Rogers Rogers Rogers MTS/ Allstream Ericsson 17 MET Alumni Day 2006 MET Projects – Emerging Technologies Project File Synchronization Application Software Distributed Fixed Mobile Convergence Convergence of Mobile and Web Services Grid and Web Services Convergence Implementing Web Services in IMS Multimedia Applications on IMS IMS Billing August 24, 2006 MET Alumni Day 18 2006 MET Projects – Industry Analysis Project City WiFi Business Analysis IT/Telecom Convergence Value Chain Application Oriented Network Value Chain The Fading of TV as We Know It 3G Asia Pacific Market Analysis August 24, 2006 MET Alumni Day 19 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis – Khawar Shaikh 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 20 MET Alumni Day Mobile TV By: Khawar Shaikh August 24, 2006 MET Alumni Day 21 Special Thanks….    Prof. Yuk-Wha Li Prof. Tony Yuen Prof. Alberto Leon Garcia Mr. Shaukat Mulla – Architect in Residence   Director of Planning and Engineering for Wireless Data August 24, 2006 MET Alumni Day 22 Agenda          Project Objectives Report – Table of Contents Approach and Methodologies What is Mobile TV? Technology Comparison Value Chain Analysis A case study on Canada Recap of Main Points Follow up work August 24, 2006 MET Alumni Day 23 Project Objectives      What are the different technologies for mobile TV? Understand the value chain for Mobile TV Study the implications of the mobile TV service on the current Telecom Service providers Look at the regulations for mobile TV Study the cost amortization of mobile TV August 24, 2006 MET Alumni Day 24 Report – Table of Contents    Executive Summary Introduction Section I – Technology Overview    DVB-H MediaFLO DMB  Mobile TV Technology Comparison August 24, 2006 MET Alumni Day 25 Report – Table of Contents (Contd.)  Section II – Business Overview    Value Chain Analysis Implication of Mobile TV to Telecom service provider Worldwide Mobile TV Market Regulations for Mobile TV Technology Case study  Section III – Canadian Case Study    Conclusions August 24, 2006 MET Alumni Day 26 Approach and Methodologies  Step and Phase Research Methodology Phase I Project Definition Step 1 Desk & Field Research Phase II Phase III Analysis & Synthesis Step 2 Step 3 Phase IV Step 6 Executive Summary Oral Presentation Report Step 5 Key Findings & Validation Step 7 Step 4 August 24, 2006 MET Alumni Day 27 Approach and Methodologies  Four Circle Methodology Industry Analysis Competitive Analysis Market Analysis August 24, 2006 Company Analysis 28 MET Alumni Day What is Mobile TV? Television refers to constant TV being provided on mobile terminals and not video downloads.  It can be offered in the following two modes Mode  Broadcast Mode  Unicast  Mobile August 24, 2006 MET Alumni Day 29 Problems with Unicast Mode     A new direct video stream has to be initiated for each user. This is obviously an inefficient method as it tends to be a waste of the spectrum. Television commands very high bandwidth and this places constraints on the capacity that a network has to offer The current networks do not have the capacity to provide Mobile TV to many users concurrently. Hence we need Broadcast Mobile TV technologies for mass deployment of the service. August 24, 2006 MET Alumni Day 30 Mobile TV network A new Network for Broadcast Mobile TV August 24, 2006 MET Alumni Day 31 Cellular Vs Non-Cellular   The addressable market for Mobile TV is not limited to current Mobile network operators. Laptops, Video Cameras and other portable media devices, such as the Sony PSP, represent strong niche device, However, the relatively limited volumes in which these are shipped when compared to Mobile phones, present problems for the development of a sustainable commercial service. August 24, 2006 MET Alumni Day 32 Technology Choices  Open Standard     DVB-H (Digital video broadcast for handheld) DMB (Digital Multimedia broadcast) MBMS (Mobile Broadcast Multicast Services) ISDB-T ( Integrated Services Digital Broadcasting – Terrestrial)  Restricted to Japan  Proprietary  MediaFLO ( Forward Link Only)  This project provides an overview of DVB-H, DMB and MediaFLO August 24, 2006 MET Alumni Day 33 Technology Deployments  Mobile TV Technologies will be adopted regionally. MET Alumni Day 34 August 24, 2006 Operator Support DVB-H MediaFLO DMB August 24, 2006 MET Alumni Day 35 Handsets for Mobile TV DVB-H MediaFLO DMB August 24, 2006 MET Alumni Day 36 Technology Comparison - 1 Criteria DVB-H Band III VHF (174240MHz) Band IV UHF (470-650 MHz) L-Band (1450MHz+) DVB-T with time-slicing and operating in IP environment — DVB-T already rolling out in Europe and elsewhere MediaFLO DMB T-DMB Band III (174-240 MHz VHF) L-band (0.391.7 GHz) S-DMB Sub LBand (14521492 MHz) Frequency 700MHz Core Technology Proprietary Qualcomm multicast technology called Forward Link Only (FLO) Eureka 147 Digital Audio Broadcasting (DAB) with additional error correction Average Channel Switching Time Video watch time August 24, 2006 ~ 5 seconds ~1.5 seconds ~1.5 seconds (T-DMB) ~5.0 seconds (S-DMB) 4 hours 3.8 hours 2 hours 37 MET Alumni Day Technology Comparison – 2   The three technologies are similar in most ways but are not completely the same. Qualcomm’s MediaFLO has an edge over the other two.   Better Channel Switching Time The main disadvantage - proprietary nature.  For DVB-H the most suitable spectrum is in the UHF frequency range   but UHF is currently being used by the analog television services. The DVB-H technology is mainly being promoted by Nokia and is likely to dominate the European Market. 38 August 24, 2006 MET Alumni Day Technology Comparison – 3  DVB-H in US and Canada   In the US, Crown Castle (Modeo) and Aloha partners (Hiwire) are expected to launch DVB-H services by end of 2006. In Canada, Look Communications has done a DVB-H trial in the spectrum range of 2.5 GHz.  Lack of Handsets for this spectrum  DMB services were the first broadcast mobile TV services to be launched.    Very Low data rates when compared to the other two South Korea has implemented both the T-DMB and SDMB networks. T-DMB is free to air service in South Korea MET Alumni Day 39 August 24, 2006 Existing Value Chains Content Providers Content Aggregator Application Hosting Mobile Operator Device manufacturer End Users Mobile Data Value Chain Mobile Network Equipment manufacturers TV Network Equipment manufacturers Broadcast TV Value Chain Content Creation Production Broadcast Networks Consumer Electronics Manufacturers End Users August 24, 2006 MET Alumni Day 40 Mobile TV Value Chain Network equipment manufacturer Eg: Alcatel, Nokia, Qualcomm Content Provisioning Eg: ABC, MTV, Sky, BBC, 3 Italia Content Aggregation Eg: MobiTV, Crown Castle, media FLO, 3Italia Mobile TV Broadcaster Crown Castle, Media FLO, 3 Italia, TuMedia Mobile TV Operator Eg: Verizon, Cingular, 3 Italia, Elisa Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments End User Eg: Individual users, automobiles August 24, 2006 MET Alumni Day 41 Business Scenarios 1  Own the value chain Network equipment manufacturer Eg: Alcatel, Nokia Content Provisioning Eg:, 3 Italia Content Aggregation, 3 Italia Mobile TV Broadcaster 3 Italia Mobile TV Operator 3 Italia End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments August 24, 2006 MET Alumni Day 42 Business Scenario 2  Become a Broadcast Network Operator Network equipment manufacturer Eg: Alcatel, Nokia Content Provisioning Eg:, BBC, ABC, Sky, 3 Italia Content Aggregation, 3 Italia, Crown castle Mobile TV Broadcaster Elisa, Teleisonera Mobile TV Operator Elisa, Telesonera End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments August 24, 2006 MET Alumni Day 43 Business Scenario 3  Position as Mobile TV Provider Network equipment manufacturer Eg: Alcatel, Nokia Content Provisioning Eg:, Sky, ABC, BBC Content Aggregation, Crown Castle, MediaFLO Mobile TV Broadcaster MediaFlo Mobile TV Operator Verizon End User Eg: Individual users Handset equipment manufacturer Eg: Samsung, Nokia, LG, Qualcomm Silicon Vendor Eg: Qualcomm, Texas Instruments August 24, 2006 MET Alumni Day 44 Benefits to Mobile Service Provider    Potential to increase average revenue per user (ARPU) Scope for interactivity via network return channels provides additional revenue potential, through services such as voting, chatting, purchasing, and data and Web-based services using the mobile. Opportunity to offer unique program channels that allow brand differentiation. August 24, 2006 MET Alumni Day 45 Canadian Regulation Study    CRTC ruling in April 2006 exempts the mobile TV services from broadcasting regulations. This is a boost for the adoption of mobile TV services in Canada as more popular programs can now be shown and this will help increase the subscriber numbers. Industry Canada is expected to follow a similar process as the U.S. in developing commercial operations in the 700 MHz spectrum. August 24, 2006 MET Alumni Day 46 Canadian Consumer     68% wireless penetration in Ontario Majority of the users are in the age group 18-34, hence this is an ideal target audience for Mobile TV services 71% of the users in this group use the cell phone for their Personal use. The GTA region has over 3.5 M wireless subscribers August 24, 2006 MET Alumni Day 47 Service Options Product Channels A bouquet of attractive Standard TV channels that includes Sports, Music, News, entertainment, Cartoon, Weather, Traffic updates Special Sports channels for Cricket, Wrestling, Motor racing, etc. Interesting content that is compiled by the operator Charging Monthly Subscription of $10 per month Charged per channel, for eg: $5 per channel Separate Monthly subscription of $5 per month Standard TV Special Interest TV The Operator’s Channel August 24, 2006 MET Alumni Day 48 Conclusions      Mobile TV Technologies will be adopted regionally The Value chain analysis shows that the telecom service providers will have to share the revenues with the broadcasters. UHF Spectrum in Canada will be recovered in the next one year. The pricing for mobile TV should be a monthly subscription fee between US$ 10-15 which would help recover the cost in a five year period. Major sporting events such as FIFA world cup attract many customers. August 24, 2006 MET Alumni Day 49 Follow Up Work  Mobile TV competitive analysis from an equipment vendor point of view  Focus on Mobile TV network equipment vendor strategies August 24, 2006 MET Alumni Day 50 Thank you! August 24, 2006 MET Alumni Day 51 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS - Miguel Padilla 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 52 University of Toronto MET - 1800 Implementing Web Services in IMS Miguel Padilla miguel.padilla@utoronto.ca August 24, 2006 August 24, 2006 MET Alumni Day 53 Agenda     Project objectives Methodology Structure of my Final Report Key findings    Web Services Technologies IMS Implementing Web Services in IMS CGIs  Java Technologies  Parlay/OSA   Conclusions August 24, 2006 MET Alumni Day 54 Project objectives  Provide an analysis on how Web Services can be implemented in IMS.       What is the history behind Web Services and IMS? Why Web Services and IMS important to us? What are the standards supporting Web Services and IMS? Why do we need an integration between Web Services and IMS? Do these technologies enable a convergence between IT and Telecom? Etc. 55 August 24, 2006 MET Alumni Day Methodology   1. Project Definition.  3. Analysis. 2. Research.  4. Report and Presentation. Phase I Project Definition Desk & Field Research Step 2 Phase II Analysis & Synthesis Step 3 Phase III Executive Summary Step 6 Oral Presentation Phase IV Step 7 Step 5 Key Findings & Validation Step 4 Output is Related to Phases 56 Step 1 Report August 24, 2006 MET Alumni Day Final Report          Cover Page. List of Acronyms and Abbreviations. Executive Summary. Chapter I. Introduction. Chapter II. Web Services Technologies. Chapter III. IMS. Chapter IV. Implementing Web Services in IMS. Chapter V. List of Figures. Chapter VI. References. 57 August 24, 2006 MET Alumni Day Web Services August 24, 2006 MET Alumni Day 58 Web Services - History • Assembly code. • Procedural Languages. • Network Computing and Remote Procedures Call. • Object Oriented Programming and RPC (DCOM and CORBA) •DCOM – Microsoft •CORBA – IBM, Oracle, Sun •Internet and XML •WEB SERVICES August 24, 2006 MET Alumni Day 59 Web Services – How do they work? WS Standards (SOAP, WSDL, UDDI, etc.) XML Standards Common IP Protocols: TCP/IP, HTTP August 24, 2006 MET Alumni Day 60 Web Services – Benefits     Loosely coupled. Enable Service Oriented Architectures. Easy to integrate. Easy to access. ORGANIZATIONS SUPPORTING WS DEVELOPMENT August 24, 2006 MET Alumni Day 61 IMS – IP Multimedia Subsystem August 24, 2006 MET Alumni Day 62 IMS - History • Evolution of Wireless systems (1st gen, 2nd gen, 3rd gen, NGN, etc.). • Evolution of networks. • New Protocols. • New Architectures. • IMS. August 24, 2006 MET Alumni Day 63 IMS – How does it work?    Connectivity Layer. Control Layer. Application Layer. August 24, 2006 MET Alumni Day 64 IMS – Benefits    Applications are independent from Network. IMS addresses important topics: QoS, charging and Integration of Services. Enables the creation and deployment of applications and services. ORGANIZATIONS SUPPORTING IMS August 24, 2006 MET Alumni Day 65 Implementing Web Services in IMS – IP Multimedia Subsystem WEB SERVICES August 24, 2006 MET Alumni Day 66 Implementing WS in IMS – Application Servers   IM-SSF (IP Multimedia Service Switching Function) SIP Application Server.   CGI (Common Gateway Interface). Java Technology (SIP Servlets, JAIN SIP, SIP for J2ME and JSLEE). Parlay/OSA  OSA-SCS.  August 24, 2006 MET Alumni Day 67 Implementing WS in IMS – JAVA    Java is a platform and a language. Java: JVM and Java APIs. Java has three platforms: J2ME, J2SE, J2EE. Java Program Java APIs and JVM Hardware-Based Platform August 24, 2006 MET Alumni Day 69 Implementing WS in IMS – Java Technology     SIP Servlets. JAIN SIP. SIP for J2ME. JSLEE (JAIN SLEE). August 24, 2006 MET Alumni Day 71 Implementing WS in IMS – Java Technology and Web Services      JAX-RPC. JAXR. SAAJ. JAXM. JWSDL. req resp Web Service req resp Web Service Java Program Web Service August 24, 2006 MET Alumni Day 72 Implementing WS in IMS – Parlay/OSA    Client Application. Service Capability Server. Framework. August 24, 2006 MET Alumni Day 73 Implementing WS in IMS – Parlay/OSA     Parlay Applications. Parlay Gateway. Parlay X Web Services. Parlay X Applications. August 24, 2006 MET Alumni Day 74 Implementing WS in IMS – Conclusions      IT and Telecom convergence. Standards are making these industries to Integrate (IMS, Protocols, Web Services, APIs, Java standards). JSLEE and Parlay/OSA have a bigger advantage over other APIs to enable the creation of applications that incorporate telephony and IT services. JAIN and Parlay enable new opportunities for new entrants to enter the market. New applications will incorporate applications and services combining IT and telephony services primarily but in the future we will see applications that include voice, video, data, personalization, presence and policies. 75 August 24, 2006 MET Alumni Day THANK YOU ! WEB SERVICES August 24, 2006 MET Alumni Day 76 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS – Lynn Zhao 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 77 Pervasive Games Provisioning in IMS Platform Instructor: Dr. Roch Glitho (Ericsson Canada) Prof. Alberto Leon Garcia (U of T) Student: Ying (Lynn) Zhao August 24, 2006 MET Alumni Day 78 Pervasive Games    Integration of Physical World With the Virtual Game Space Game Logics Change According to the Context of the Player Context Information includes Spatial Information, Environmental Information and Physiological Information. August 24, 2006 MET Alumni Day 79 Project Objectives Examine the Telecom Infrastructure in Terms of Supporting New Services/Applications   Discuss the Potential Business Impact on Telecommunications Service Providers Identify the Capabilities and Solve the Issues of IMS Platform August 24, 2006 MET Alumni Day 80 Methodologies No Directly-Relevant Literature and No Mature Business Models Mobile Games Requirements Online Games Computer Games Pervasive Games Video Games •Analysis of current game genres can indicate the key factors lead to future success of pervasive games •Features of pervasive games, as the provisioning requirements, to examine the IMS platform August 24, 2006 MET Alumni Day 81 Business Opportunities  Entertainment & Education Tools   Play with Family & Friends Interaction & Cooperation $ 7.5B USD in US Market only Double of the Industry Software Revenue Mobile Massively Multiplayer Online Game Integration of Multiple services Ubiquitous Environment  Huge Game Market    Pervasive Games    A Potential Killer Application in NGN Environment August 24, 2006 MET Alumni Day 82 Provisioning Requirements     Fast Deployment Terrible Game Performance Little Support from Network Operators Involvement of Wireless Sensor Networks & RFID technology  Third Party Applications QoS ?   Explored Network Capabilities/Services IMS August 24, 2006 MET Alumni Day 83 Issues of IMS Architecture  No Context Service  Limited Supports from Presence Service/Location Services Wireless Sensor Networks Continuous Context Information Large amount of Context Sources Multimedia Interaction Dynamic Game Logic   Integration with Third Party Networks  QoS     Key Issue: Build a Context Service & Guarantee the QoS August 24, 2006 MET Alumni Day 84 IMS Presence Model   Central Service Concept, shared by other IMS services Fundamental Idea to Build Context Service Application Bottleneck Presentity Presence Server Watcher   Working Mechanism: Subscribe/Update Regular Update/Unnecessary Message Traffic 85 August 24, 2006 MET Alumni Day Proposed solution- Context Service Model Context Aggregators Context Aggregators Pervasive Game Context Source Context Aggregators Third Party Networks Context Aggregators Context Aggregators Context Aggregators Pervasive Game Presence Server Context Aggregators Hierarchical Context Service Model  Eliminate Unnecessary Message Flow August Extended Web Service-based Parlay X Interface 24, 2006 MET Alumni Day  86 Pervasive Game Architectures As-IS: IMS: Game Client Game Client Pervasive Game Server GSM Network Pervasive Game Server IMS Wireless Sensor Network Wireless Sensor Network August 24, 2006 MET Alumni Day 87 Conclusion     Pervasive Game Applications provide Good Business Opportunities for both Game Publishers and Telecom Network Operators Two Essential Features of Pervasive Games, ContextAware & QoS, Challenge Telecom Network Services IMS Platform, through Opening up the Telecom Networks and Better Supports for the New Applications, Create a new Business Model for the Cooperation of Telecom Service Provider and Game Publishers Observing New Application Genres and Enhance IMS services are Imperative 88 August 24, 2006 MET Alumni Day Thank You for Your Attention August 24, 2006 MET Alumni Day 89 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications – Charles Fu 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 90 SOA Enabled Unified Communication MET 2005-2006 ECE 1800 Project Aug 24, 2006 Chuang Fu Student Number: 994403622 Email: fuchuang86@yahoo.ca August 24, 2006 MET Alumni Day 91 Acknowledgement Project Manager Professor: Yuk-wha Li Project Instructor Ping Lin August 24, 2006 MET Alumni Day 92 Acknowledgement Professor Alberto, Leon-Garcia Professor Tony Yuen August 24, 2006 MET Alumni Day 93 Agenda      Background Project Objectives Principles and Methodologies Executive Summary and Findings Future Works August 24, 2006 MET Alumni Day 94 Background – Demand Side • In today’s Internet-driven economy, enterprises are under relentless pressure to respond more quickly • Enterprises are seeking ways to improve their efficiency and productivity, and to reduce Total Cost of Ownership • Communication enabled application is believed by many enterprises to be one of the ways to improve productivity and efficiency August 24, 2006 MET Alumni Day 95 Background – Technology Side • SOA is increasingly being seen as providing a framework for more effectively integrating disparate systems • Web services matured and is believed to be the best way to implement SOA • Communication Web Service standards are increasingly being adopted August 24, 2006 MET Alumni Day 96 This Project Build communication enabled business application Use standard communication Web Services definition In the context of Service-Oriented Architecture Help enterprises to improve their efficiency and productivity, and to reduce Total Cost of Ownership August 24, 2006 MET Alumni Day 97 Project Objectives Three principal objectives for this project • Investigates enterprise application trend, which involves conducting market and technology analysis on SOA and SOA enabling of IP PBXs by telecommunications vendors, Conducts a comparison of Parlay-X and ECMA-348 to find mapping relation Finds the ways by which existing IP PBX can provide its functionalities in a service-oriented architecture through defining Web Services interfaces to the product. • • August 24, 2006 MET Alumni Day 98 Principles • Technology is to be used to solve business problems • Make technology easier to be utilized by both developers and users August 24, 2006 MET Alumni Day 99 Methodology Market Analysis • Step by Step, Phase by Phase • Gorilla Game and Gartner’s Hype Cycle Technology Solution • • Top-Down model Use standard Web Services definition as much as possible August 24, 2006 MET Alumni Day 100 Scope of Market Analysis • SOA Market • IP Telephony Market • SOA enabled IP PBX Market August 24, 2006 MET Alumni Day 101 Key Findings – Market Analysis (1/2) SOA Market Source from Gartner SOA is in the middle of “Trough of Disillusionment” phase, and will reach “Plateau of Productivity” within two to five years. August 24, 2006 MET Alumni Day 102 Key Findings – Market Analysis (2/2)    IP Telephony Market is experiencing steady increase. The number of VoIP subscriber experienced Phenomenal growth Not only PBX vendors but also network equipment vendors entered SOA enabled IP PBX market in the last two years Basing on the findings from market analysis, we believed that we chose the right time to do this project August 24, 2006 MET Alumni Day 103 Parlay-X Introduction • • • A set of telecommunication Web services Powerful yet simple, highly abstracted, imaginative, building blocks of telecommunications capabilities Access to the 20% of capabilities, useful to SIP develop the 80% of applications Parlay X Gateway Parlay X APIs XML over SOAP Parlay APIs CORBA Users HTTP The goal is to expose telecom capabilities through Web Services to enable more developers especially IT developers to develop communication enabled application August 24, 2006 Parlay/OSA Gateway Application Server Network Specific protocol Network 104 MET Alumni Day ECMA-348 Introduction • • • Published by Ecam International Specifies a Web Service interface for ECMA-269 in WSDL version 1.1 A part of a Suite of Standards and Technical Reports for Phase III of CSTA. Application Server ECMA-348 Gateway Users XML over SOAP The intention of this set of standards is to enable a computer application to monitor and control devices and calls in a communication network August 24, 2006 PBX 105 HTTP ECMA-348 APIs ECMA-323 Over SIP SIP/CSTA Gateway PBX specific Protocol MET Alumni Day Comparison of Parlay-X and ECMA-348 (1/2) Findings of Non-functional Comparison Motivation: • • Both standards are to expose communication capacities through Web Service. Both standards are to enable more developers without deep knowledge about communication to develop communication enabled business application Adoption: • Some multimedia client software support Parlay-X (IBM), some support ECMA-348 (Microsoft) August 24, 2006 MET Alumni Day 106 Comparison of Parlay-X and ECMA-348 (2/2) Functional Comparison • The comparison is structured in three layers:    Classes Comparison; Operational Models; Operation Comparison and Mapping discussion Conclusion: most telephony features defined in Parlay-X can be mapped to features defined in ECMA-348 directly or indirectly August 24, 2006 MET Alumni Day 107 SOA enabled Unified Communication Portal ` Customer Internet Notification Server Communication Portal Presence Server UM Server E-Mail Server Enterprise Service Bus Look up Service E-mail/Voice Mail Service Notification Service Presence Service IM Service UM Service compuer users Telephony Services Parlay-X to ECMA-348 translater CSTA Gateway Phone IP PBX user Mobile Service Provider Parlay-X SMS Gateway SMS Mobile PSTN Mobile Network August 24, 2006 MET Alumni Day 108 Parlay-X to ECMA-348 Adapter Application Written in Parlay-X Adapter ECMA-348 event ECMA-348 Web service Parlay-X web service request ECMA-348 web service request Perform some task that ECMA-348 does not provide perform certain service ECMA-348 event ECMA-348 service response Combine result Parlay-X service response August 24, 2006 MET Alumni Day 109 Future Works • Implementation of defined Web Services • Implementation of designed Parlay-X to ECMA-348 Adapter August 24, 2006 MET Alumni Day 110 Thank you August 24, 2006 Chuang Fu Student Number: 994403622 Email: fuchuang86@yahoo.ca MET Alumni Day 111 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis – Ke Chen 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 112 MET Alumni Day Wireless Unified Messaging Architecture Analysis Ke Chen August 24, 2006 MET Alumni Day 113 Acknowledgements   Ping Lin, Nortel Supervisors:    Professor Alberto Leon-Garcia, UofT Professor Yua-Kua Li, UofT Professor Tony Yuen, UofT   Others people provide helps: Glenn Parsons, Nortel    Linda Espeut, UofT Chun Cheng, UofT All MET classmates August 24, 2006 MET Alumni Day 114 Agenda     Introduction and Problem Identification Design Concerns Architecture Design Q&A August 24, 2006 MET Alumni Day 115 What is Unified Messaging? Unified Messaging is a telecommunications technology that brings together Voice Mail, Fax, and E-mail to allow users to access from unified interfaces. Separate Messaging August 24, 2006 Unified Messaging MET Alumni Day 116 Problems the Project Tried to Solve Extend Unified Messaging to wireless devices Not only listen to messages by making phone call, but also download Messages and playback or display on the handheld devices Integrate with Instant Messaging Concept of UM has evolved, Instant Messaging is being added Wireless Unified Messaging August 24, 2006 MET Alumni Day 117 Objective and Methodology Objective Design a generic architecture for wireless unified messaging Methodology Device Tier Channel Tier Enterprise Tier August 24, 2006 MET Alumni Day 118 Agenda     Introduction and Problem Identification Design Concerns Architecture Design Q&A August 24, 2006 MET Alumni Day 119 Enterprise Tier  Basic Components    Voice (Mail) Server integrates Fax and Voice E-mail Server Client Unified architecture Integrate architecture gateway Voice Server PBX FAX email E-Mail Server voice mail, Fax Voice Mail Server PBX FAX  Two dominant architectures   voice mail, Fax, email email Server Client Client Unified Architecture Integrate Architecture August 24, 2006 MET Alumni Day 120 Channel Tier Overview Internet Intranet PSTN Data Channels: run across Internet, need client software on device Email: SMTP/IMAP(POP3) Web: HTTP Instant Messaging: various protocols WAP: WAP protocol stack VoIP: SIP, H.323, and others Other Channels : supported by almost all devices Voice: Go through PSTN SMS: Can be sent from Internet gateways, but depends on phone number not IP address for delivery August 24, 2006 121 MET Alumni Day Channel Tier – wireless UM Notification Channel Voice, SMS, WAP push, and IM Message Channel   Voice – Currently used channel Email channel – Main channel Enhanced for wireless delivery by adding a Mobile Email Enabler in front of messaging servers ‘pull’ – manually initiate, or schedule based synchronization ‘Half pull’ – use ‘out-band’ notification to trigger synchronization ‘Push’ – keep the session alive Standardized mobile email: IETF-Lemonade  Web – Alternative channel Browse, upload, download, and stream SIP Streaming MET Alumni Day 122  August 24, 2006 Device Tier  Data-centric device and voice-centric device PDA Wireless PDA SmartPhone Mobile Phone  Multiple OS compete on two markets Rank in combined market <5 times Q1 2006 market shares – Garner August 24, 2006 MET Alumni Day 123 Device Tier – wireless UM  Features are of importance for Wireless Unified Messaging  Audio playback and Image display Device OS Applications added by manufacturer or third-party software vendors At the back-end server before delivery  Depends on whatever the device can support Media player or image viewer on the device to support vendor specific codecs  Depends on APIs provided by OS  Codecs supported by devices are determined     Transcoding Solutions   August 24, 2006 MET Alumni Day 124 Design Concerns Summary Existing architecture is a start point  For unified architecture  wireless UM = wireless email solution + transcoding voice mail, Fax, email email Server gateway Voice Server Client Unified Architecture  For integrated architecture  Wireless UM = separate wireless email solution + transcoding + integration at the client side email E-Mail Server voice mail, Fax Voice Mail Server Client Integrate Architecture August 24, 2006 MET Alumni Day 125 Agenda     Introduction and Problem Identification Design Concerns Architecture Design Q&A August 24, 2006 MET Alumni Day 126 Design Approach Start point: A voice vendor with Integrate architecture Client email E-Mail Server voice mail, Fax Voice Mail Server Approach: Multi-level solution Device Tier Connection Tier Notification Non-client Internet Integrate Architecture Enterprise Tier Intranet Client based PSTN August 24, 2006 MET Alumni Day 127 Notification solution Channel Tier i.e. BB Client Enterprise Tier Mobile E-mail Enabler i.e. BB E-mail Server E-mail Client Filter SMS Function SMTP HTTP SMPP SMTP Notification Dispatcher Mngt DB Filter IM Client IM IM Server UM Server TTS PBX Voice Function New August 24, 2006 Existing 128 MET Alumni Day Non-client Based solution Channel Tier i.e. BB Client Enterprise Tier Mobile E-mail Enabler i.e. BB E-mail Server E-mail Client SMS Function SMTP HTTP SMPP SMTP Notification Dispatcher Mngt DB Attachment Transcoding IM Client IM IM Server Proxy Server UM Server TTS HTTP Client Web Server PBX Voice Function 129 New August 24, 2006 Existing MET Alumni Day Client Based solution Channel Tier Device Tier i.e. BB Client Enterprise Tier Mobile E-mail Enabler i.e. BB E-mail Server E-mail Client SMS Function Play SMTP HTT P SMPP SMTP Notification Dispatcher Mngt DB IM Client UI Media Player & Image Viewer IM IM Server Attachment Transcoding UM Server UM Client August 24, 2006 New Communication Proxy Server SIP/STP Client URLFETCH SIP Media Server HTTP Client HTTP PBX Web Server Existing Voice Function 130 MET Alumni Day Follow-up Work  A study on unified communications strategies and solutions might be interesting and may better explain the competition among big vendors August 24, 2006 MET Alumni Day 131 References 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. http://www.nortel.com/ http://www.avaya.com/ http://www.cisco.com/ http://www.microsoft.com/ http://www.blackberry.com/ http://www.intellisync.com/ http://www.nokia.ca/english/index.asp http://www.symbian.com/ http://www.palm.com/ca/ http://www.ietf.org/ http://www.openmobilealliance.org/ http://www.wikipedia.org/ http://www.unified-view.com/ http://www.wirelessdevnet.com/ http://searchmobilecomputing.techtarget.com/ http://www.mobilein.com/ http://www.audiocodes.com/ August 24, 2006 MET Alumni Day 132 Q&A THANK YOU! August 24, 2006 MET Alumni Day 133 Agenda 6:30 Industry Trends Next-Generation Technologies Introduction to 2006 MET Projects 6:50 Mobile TV Market Analysis 7:10 Implementing Web Services on IMS 7:30 Pervasive Games Provisioning on IMS 7:50 SOA Enabled Unified Communications 8:10 Wireless Unified Messaging Architectural Analysis 8:30 Discussion and Recap August 24, 2006 MET Alumni Day 134 Questions and Answers August 24, 2006 MET Alumni Day 135

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