SILKE H. D’ALESSANDRO
Florida - (772) 283-5457 - sdalessandro@fastmail.fm – Full Profile on LinkedIn.com
QUALIFICATIONS:
11 Years in Online/Digital/Interactive Media Sales (B2B,B2C) 13 Years in Technology Media Sales & Marketing 8 Years in Print & Event Advertising Sales 11 Years of Selling to Fortune 500 Companies 4 Years in Management / Supervisory / Leadership 4 Years in Hispanic & Multi-Cultural Sales 360 ° Media Experience: Agency – Publisher - Client Bi-Lingual: English/German
OBJECTIVE:
Senior Digital Media Manager / Online Advertising Sales
PROFESSIONAL EXPERIENCE:
Gorilla Nation Media (Digital Ad-Rep Firm) Director, Southeast Sales (Online: B2C)
Los Angeles, CA 2/2009 – 11/2009
Developed a new general market territory in the southeast (GA, FL, TX), as well as a new multi-cultural channel (Hispanic & African-American). Represented over 500 individually websites within the Gorilla Nation (GN) network of sites. Acted as the in-house multi-cultural lead and expert for the company. Identified and educated potential clients and agencies in the southeast regarding the new GN new websites and capabilities. Organized high-level meetings and presented custom research with tailored proposals. Consulted with clients regarding their needs and expectations as they related to GN’s new multi-cultural offerings. Traveled extensively throughout the territory, meeting clients face-to-face to build relationships. Negotiated and closed 15 new accounts in the first 6 months. Received additional sales territory (GA) after 3 months. Conducted and presented to top management of GN an in-depth, written analysis of the U.S.- Hispanic digital media needs versus the current GN Hispanic digital offer, including suggestions for product line refinement & expansion. Accounts handled included: Aflac, Turner Broadcasting, Allstate, Domino’s Pizza, Infiniti, Nissan, Crispin Porter, Zimmerman, Sapient, Tapestry, Yellow Shoes/Disney, Zubi, DDB, YPartnership, St.John, Moxie, 22Squared, FKQ, Brunner, Fletcher Martin, Fitzgerald, Studiocom, Nurun/ Ant Farm and Carat.
Batanga Inc. / HispanoClick Ad-Network Regional Sales Manager (Online: B2C)
Miami, FL 5/2005 – 1/2009
Focused on interactive advertising sales to Fortune 500 companies, targeting US Hispanics. Responsible for internet display ads and custom sponsorships in the southeast / south-central (including FL & TX), representing 14 million monthly unique impressions & 800 websites. Researched, developed, presented and closed highly integrated and custom online media / advertising programs, involving brand and performance ads, micro-sites, live events, sponsorships and custom-created content (i.e. AT&T, Ford, McDonalds). Extensive travel and relationship-building in the southeast. Achieved sales revenue increases of the territory of 400% and 100% in the first 2 years respectively, despite severe budget constraints associated with a start-up operation. Closed the largest online contract at the time: a $400,000 custom, integrated online campaign for AT&T Hispanic.
Silke H. D’Alessandro
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Accounts included: AT&T, US Army, US Navy, US AirForce, State Farm, Alltel, Hennessy, Jack Daniel’s, VW, WalMart, Ford, American Airlines, McDonald’s, Pepsi, Sonic Drive, Sony-Ericsson, Disney, Zubi, Accent Marketing, OMD, Mediavest, Tapestry, Alma DDB, Bromley, C.O.D., Camelot, Click Here, Richards Group, Crispin Porter, Dieste, Hispanic Group, and Idea City.
CMP Media (United Business Media) Sales Director (Online & Events: B2B)
Manhasset, NY 8/1997 – 4/2005
Advertising sales in within the CMP Channel Group, consisting of print, online & events in the technology sector. Managed the South-East/ South-Central territory. Sales awards earned included “Million Dollar Club” – for sales of over $1 million in ONE MONTH, “Annual New Account Award”, for 10 new accounts in 1 year, “Destroy Award” – for keeping the competition out of key accounts and “Best New Agent” – for best rookie of the year. Accounts included: IBM, Hewlett-Packard, Compaq Computers, Dell Computers, CompUSA, Novell, Microsoft, Tech Data, AMD, and Apple.
SD Marketing Solutions Owner / President (B2B)
Palm Beach, FL 1/1997 – 8/1997
Contracted, directed and implemented project-based marketing, sales and customer service programs for Philips Consumer Electronics. Instructed simultaneously as adjunct professor of Indian River State College, teaching undergraduate classes in the College of Business.
Philips Consumer Electronics Marketing Manager / Customer Service Manager (B2B)
Jupiter, FL 10/1992 – 12/1996
Marketing Manager for the Resistor/ Capacitor line with sales responsibility of over $20 million in annual sales. Designed & implemented advertising / marketing strategies & tactics to build market share. Responsible for negotiating million-dollar contracts with companies such as Apple ($6 million). Facilitated, lead and attended cross-cultural marketing meetings at Philips factories in Taiwan, Singapore, China, Italy, Brazil, Netherlands and Germany. Managed the inside sales team with 10 direct reports. Streamlined processes, resulting in an 18% productivity increase and a 10% higher close-rate on proposals. Created an in-house training position.
B&L Advertising Agency Account Executive
Hamburg, Germany
Developed advertising strategy, media plans and presentations for several clients in the consumer products field. Responsible for negotiating with media vendors and placing, implementing and optimizing media buys.
Silke H. D’Alessandro
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EDUCATION:
M.B.A. – Finance and Marketing – Florida Atlantic University – Graduated Cum Laude B.S. A.A. – Marketing – Florida Atlantic University – Graduated Cum Laude – Advertising – Hamburger Handelskammer, Hamburg/Germany – Graduated Cum Laude
SKILL SET:
Excellent oral, written and presentation skills. Comfortable in front of large audiences and top management. Analytical, detailed, organized, polished and professional in presentation and appearance. Strategic and a strong believer of a consultative selling approach. Results-driven, proactive, highly motivated. A self-starter, committed to creating leads & new business opportunities. Proven track record of maximizing and exceeding revenue goals/ quotas. Strong closing skills. Clear grasp of interactive media industry research to aid in designing winning power point proposals. Comfortable with advanced excel and database tools to assist in forecasting and financial analysis. Sociable, personable and respectful. Enjoys client interaction as well as internal team building and team leadership. Internet technology savvy with a keen interest in new, cutting-edge online technology and media industry trends. Versed in social media, behavioral & demographic targeting, audience profiling and campaign metrics & optimization. Extensive network / database / territory contact list of media clients and advertising agencies in the southeast. Able to coordinate and lead high-level interactive business conversations. Comfortable to take leadership roles. History in Business-to-Consumer (B2B), Business-to-Business environments (B2C). Experienced in designing highly effective online brand / display as well as performance / lead-generation campaigns. Knowledgeable in rich media ads (pointroll, eyeblaster), such as floaters, expandable ads, pushdowns & microsites. Fast learner of new technology and new internet products. History of selling in advertising environments of single websites/ destination sites, ad networks, and ad rep firms. Passionate about integrated sales approaches, combining print, events, online advertising, social media & PR. Effective in building relationships and cross-functional teams in diverse and multi-cultural/ Hispanic environments. Willing, able and a proponent of traveling to meet clients and advertising agencies face-to-face to build relationships. German (bi-lingual). Spanish, French, Italian (intermediate) Advanced photographer Fully equipped home office B.S. in Marketing & M.B.A. in Finance and Marketing