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IN THIS ISSUE The PResident's Perspective September Luncheon: The health care debate: Indianapolis in the center of it all. (Sept. 8) Chapter News: * Hoosier PRSA president named to PR Week's "40 Under 40." * Enter the East Central District's Diamond Awards. * Take control of your media relations. * Have you taken the test? September is ethics month. * APR, A mark of distinction. Chapter Events: * Mark the October luncheon on your calendar. (Oct. 13) A Message from the Media: * What happens when members of Hoosier PRSA become the media? Member Updates: * Who's New? Who's Moved? Social Media Spotlight: * Learn how watching Peyton Manning can improve your social media. * If you're a social media know-it-all and want to write a column, e-mail email@example.com and tell us why. Meet a Member: * Think you know past president Bob Schultz, APR? Think again. THE PRESIDENTS PERSPECTIVE We need to hear from you It was Orson Welles who said, "Ask not what you can do for your country, ask what's for lunch." Last week, we sent you a five-question survey requesting your input on our luncheon prices and venue as we plan for 2011. All public relations scholars know that a strong plan has solid research behind it. So if you have not completed this survey, please click the link below and take four minutes to give us your opinion. If you have already completed this survey, thank you. As the chapter board, we try not to make decisions in a vacuum. The reality is, however, that we are not just your volunteer leaders, but we are also members who often share the same concerns you do and try to make choices in the best interest of the broader membership. So help us help you by giving your attention to this short survey. http://www.surveymonkey.com/s/7VKBY6W If you'd prefer to reach out to me directly, you can always reach me at firstname.lastname@example.org. Respectfully yours, Jamaison Schuler, APR email@example.com Twitter: @jamaison LinkedIn: www.linkedin.com/in/jamaison Be sure to follow our chapter on our blog, as well as: You can also follow the East Central District On LinkedIn. SEPTEMBER LUNCHEON The Health Care Debate: Indianapolis in the center of it all (Sept. 8) As our nation continues a very intense and involved debate about our healthcare system, two of Indiana's largest companies and their corporate communications leaders find themselves on the front lines. WellPoint and Eli Lilly and Company are engaged in a historic public relations challenge that could continue to drive policy and business decisions that not only affect their employees, customers and partners, but also their peers within the insurance and pharmaceutical sectors. In September, the highest-ranking leaders from each company's communications departments will discuss how they are managing the public relations challenges their companies are facing during the national health care debate. Bart Peterson, Senior Vice President Corporate Affairs and Communications at Eli Lilly, and David Palombi, Senior Vice President of Corporate Communications at WellPoint, will discuss how their teams have developed and maintained their companies' messages and strategy throughout the debate and delivered them internally and externally. In addition, Mr. Peterson will share how he successfully transitioned from being Indianapolis' mayor to a leadership position in public relations. Click here to register Date: Wednesday, September 8, 2010 Location: Hilton Indianapolis, 120 W Market St (map/directions) Time: Registration and networking -- 11:30 a.m., lunch -- 12 p.m., program -- 12:30 to 1:30 p.m. Cost: Members, $25; Guest, $40; Student, $18 As an additional incentive for joining us in September, the University of Indianapolis PRSSA Chapter will be hosting a fundraiser before and during our standard luncheon program in which they will be will be providing bundles of baked goods in exchange for your donations. The chapter will be raising funds to help students attend the PRSSA National Conference in Washington D.C. in October. September Luncheon Sponsored By: Moving forward, we will be sitting all luncheon walk-ins at 12:05 p.m. to ensure seating is available for registered attendees. Also, as a reminder, it has been our long-standing agreement with IABC to offer the PRSA member rate to any IABC members who register for the luncheon. CHAPTER NEWS Hoosier PRSA President Jamaison Schuler Named to PR Week's "40 Under 40" National public relations trade journal PR Week named Jamaison Schuler, APR, to its annual "40 Under 40" list of top PR professionals in the U.S. Schuler is the first Hoosier to receive this national honor. According to the nomination, Jamaison is "one of the young PR leaders whose increased visibility can enhance PR's impactful relevance in the next 30 years. Ron Culp, partner and corporate practice director at Ketchum, recently called Jamaison a future leader of the profession in a blog posting on www.culpwrit.com." Chapter board member Bobbi Simmons, APR, who submitted the nomination, said "Some local business people think they must go out of state for PR talent when we have great PR people right here. That's why I think it's appropriate for our chapter to let Indiana know about this prestigious honor for one of our own." For a quick overview of Jamaison's influence and professional excellence check out the accolades and recommendations he has received on his LinkedIn profile: http://www.linkedin.com/in/jamaison. Enter the East Central District's Diamond Awards Today The East Central District of the Public Relations Society of America is calling for shining examples of public relations campaigns and tactics for its 33rd annual Diamond Awards competition. The Diamond Awards are open to any public relations professional who is a member of the 16 chapters in the PRSA East Central District or any nonmember whose place of business is within the district's boundaries. The East Central District covers the states of Indiana, Kentucky, Michigan, Ohio, western Pennsylvania and WestVirginia. For More Information: Robert Reeves, APR, 2010 Diamond Awards Chair Kentucky Baptist Convention Office: 502-489-3380 E-mail: firstname.lastname@example.org Entry Deadline - Friday, Sept. 17, 2010 Download your 2010 Diamond Awards category descriptions and entry forms now at www.bluegrassprsa.org at www.ecd-prsa.org! Take Control of Your Media Relations Take control of your media relations program with the PRSA Hoosier Chapter media guide, provided by eNR Services. Whether your PR efforts are Indiana-based or nationwide, the media guide can help maximize your media relations efforts. The media guide is a "one stop shop." Search options are available on reporters that include type of publication, zip code, city, state, congressional district, beat, role, etc. Wires can also be added for a minimal charge. Once a list is built and saved, eNR keeps the data up-to-date free of charge - including personal media contacts that may be added over time. In addition, users can monitor what e-mails have been viewed and search for hits right through the tool. Unlimited-use, one-year subscriptions are available. Indiana-only access is $125 and national access is available for $2,195. All memberships include training and portions of the proceeds from memberships will benefit the PRSA Hoosier Chapter. For more information, contact the media guide chair at email@example.com. Join eNR Services for a free webinar Sept. 15 at 3 p.m. EDT to learn more about the media guide and its services. To reserve your webinar seat now, visit https://www1.gotomeeting.com/register/550258209. Have You Taken the Test? September Is Ethics Month Click this link to see how you stack up in understanding and applying the PRSA Code of Ethics. If you scored less than 70%, you need a review. To brush up on the code, check out the following from www.prsa.org : "Practicing public relations in today's fast-paced industry can present unique and challenging ethical issues. To make the topic of professional ethics accessible, understandable and practical, PRSA offers a host of resources - the PRSA Code of Ethics , Professional Standards Advisories, topical analyses and case studies. Also, PRSA members seeking counsel on ethical matters are invited to confer with PRSA's Board of Ethics and Professional Standards . Protecting the industry's integrity and public trust is key, and PRSA knows that starts with aiding individual practitioners." And if you haven't already signed the PRSA Member Code of Ethics Pledge, consider doing so and adding it to your professional portfolio or employment file. Increase Your PR Value: Acheive Your APR Classes for the Fall 2010 APR review course begin Wednesday, Sept. 22 on the IUPUI campus. The 10-week course will cover the knowledge, skills and abilities necessary for candidates to advance through the accreditation process. For a syllabus and more information contact firstname.lastname@example.org. Stay updated on information and details on chapter programs and registration information in this newsletter, in your inbox, via Twitter, on our blog or on the chapter website. CHAPTER EVENTS For additional upcoming events, visit our 2010 Hoosier PRSA Events Calendar. October Luncheon "Diversity and PR: Lessons Learned from Local Media" (Oct. 13) Need to build stronger relationships with diverse communities? Learn best practices, tactics and techniques for effectively reaching minority audiences from members of the Indianapolis media. Panelists will include professionals from television, radio and print, with Amos Brown (WTLC-AM 1310) as moderator. Join us October 13 at the downtown Indianapolis Hilton Hotel. A MESSAGE FROM THE MEDIA The Day We Took Over By: Kirk Stelsel For PRSA members whose job descriptions are, or include, media relations, you're well familiar with the sometimes not-so-well choreographed dance that comes with your efforts. At times, it can seem like nobody is paying attention to you or the wonderful client(s)/company you represent. Sometimes, you find a media partner only to see your company/client either left out or buried. And sometimes, your work culminates into a story that prominently features your client in a medium that reaches your target audience. At those times, it can feel like you just got a 30 on Dancing with the Stars. But what would happen if PR people got to be the "media" for a day? For a few lucky Hoosier PRSA members, that's exactly what happened on August 4 at Grissom Air Reserve Base. For years, the 434th Air Refueling Wing has been inviting media to ride along with its in- flight refueling missions to raise awareness of the base, its mission and its contribution to the community. It's the largest employer in the area (annual economic impact of more than $100 million), and home to the largest collection of KC-135R Stratotankers in the Air Force Reserve Command. The opportunity it truly unique, and always leaves the passengers with a story to tell. The base is well aware of the impact of social media and has been actively engaged in it, and is eager to connect with new audiences in the social media spectrum. As a result, the Public Affairs team turned to a group of individuals they knew to be active in social media, the Hoosier Chapter of PRSA, to help spread the word electronically. Throughout the day, we were treated as the disseminators of information, rather than the source. Twitter accounts and Facebook profiles were filled with lessons learned about the base and pictures and accounts of the incredible sight of a 174 ft. (more than half a football field) C-17 Globemaster hovering just feet below us. Afterwards, blogs were written and the conversation in the social media realm continued. "Recently, Grissom has expanded into the world of social media in order to reach new audiences and it has so far proved to be a powerful medium in which we can tell the stories of the Grissom Airmen, who routinely deploy around the world," said Tech. Sgt. Mark Orders-Woempner. "So far the returns we have seen from our social media ventures have far exceeded expectations as blog, Facebook and YouTube posts have been shared repeatedly across the web." While social media is only a complement to a well-rounded communications plan, and not a replacement, the Hoosier Chapter members along for the ride got to share communications tactics with Air Force personnel, and learn from them as well. And, in the process, we got to lead the media dance for just one day. MEMBER UPDATES New Members Jennifer Dawn Andrick Corporate Communications Administrator Honda Manufacturing of Indiana 2755 N Michigan Avenue Greensburg, IN 47240 tel: (812) 222-6000 email@example.com Danielle Michele Groves Marketing & Program Manager The Leadership Institute--Women with Purpose 3815 River Crossing Parkway Member Updates Indianapolis, IN 46240 tel: (317) 566-2156 Bruce Williams firstname.lastname@example.org Principal Consultant Bruce Public Relations Abby Lynne Pelletiere Shaffer email@example.com Director of Public Relations The Art Institute of Indianapolis Kelly Hauflaire 3500 Depauw Boulevard Assistant Director of Marketing & Indianapolis, IN 46074 Communications tel: (317) 613-4858 Ivy Tech Community College firstname.lastname@example.org 317-917-5732 email@example.com Tricia Reynolds 7202 Tresa Dr. Indianapolis, IN 46239 tel: (317) 862-7858 Dannytricia@sbcglobal.net Kendall Elise Rich-Horvatich Special Events Coordinator Arthritis Foundation 615 N Alabama Street, Ste 430 Indianapolis, IN 46204 tel: (317) 879-0321 x207 firstname.lastname@example.org Aaron Vogel 179 E. 975 S. Fairmount, IN 46928 tel: (765) 948-5808 email@example.com Remember to Update Your Membership Information Have you moved or changed jobs in the past year? Has your job title changed? Have you switched phone companies? If so, your PRSA membership/contact information may be outdated. Help us stay in contact with you by updating your information. Do so by sending an email to firstname.lastname@example.org. Your current information can always be reviewed through either the national or chapter Web site. SOCIAL MEDIA SPOTLIGHT Everything I need to know about social media I learned from Peyton Manning By: Kate Pell, Hetrick The Colts are back in business, and their work on the field parallels Hetrick's advice to clients who are considering social media campaigns. Practice, practice, practice. Anyone can throw a ball, but throwing it well and making it count takes practice. Peyton didn't get his laser-rocket arm by accident. Likewise, practicing your writing, proofreading your copy and researching your audience before you hit "send" will lead to a more trusted and successful social media campaign. Playbook v. audible. Before every coin toss, players review that game's playbook. The playbook outlines who will be where for each play and how the play will proceed. But when the clock is winding down and something unexpected occurs, being able to call an audible-an improvised, last-minute play-can win or lose the game. Outlining a plan for your social media efforts is important, but being able to adjust the plan at a moment's notice is vital. Hope for the best, but plan for the worst. Run v. pass v. kick. Each play is different, but they all serve one goal: to get the ball down the field and score points. Social media also needs to serve a goal. At Hetrick, we stress to our clients the value of identifying a tangible, measurable goal. "Creating awareness" is not a goal. "Increasing sales by 5%" is. Each communication effort-social media or not-needs to put you closer to that goal. How you run toward that goal can take different forms-a news conference, an e-blast, a tweet. But spend your resources only on those plays that move you closer to the goal line. Commercial breaks. Peyton Manning makes a lot of money playing for the Colts, but the real money lies in his endorsements. Having someone-especially someone of importance- share your message is gold. Retweets, links to your blog and liking your Facebook page help to verify your message and build a trusted network of followers. Protecting the family jewels. Protective gear keeps players safe, and having the proper protections in place for your social media efforts keeps your messages healthy. Setting guidelines for your employees and stakeholders about their use of social media protects your brand. In other words, a social media policy is the athletic cup of a social media plan. With social media, it's tempting to go for the Hail Mary-tossing up a prayer and hoping it's caught by someone wearing a horseshoe. More often though, the prayers are dropped or picked off. That's Curtis Painter social media-not Peyton Manning. Kate Pell is a client relationship manager at Hetrick. Follow Hetrick on Twitter at www.twitter.com/tellhetrick, or like Hetrick on Facebook at www.facebook.com/tellhetrick. MEET A MEMBER Bob Schultz, APR As a toddler, Bob Schultz realized that riding a bike was basically balance, momentum and a low center of gravity. In junior high, while abroad, he explained in perfect Italian how jellyfish stings can be neutralized with vinegar. On safari, as a teenager, he used his knowledge of veterinary obstetrics to deliver a Bengal tiger. Oh wait, that's the plot line for one of those quirky Cars.com commercials. At any rate, for most Hoosier PRSA members it sometimes seems like Bob Schultz is truly a "jack of all trades." Schultz served as the "Voice of Indianapolis" for the Convention & Visitors Association for 10 years and currently works as a senior account director for Borshoff. He is a past president of the Hoosier PRSA Chapter and has filled various board and committee roles, is an adjunct PR professor at Butler University and current chairman of the board of the Lacy Leadership Association. And that just scratches the surface. Schultz's foray into the world of PR began at Purdue University and continued at Loyola University Chicago where he earned his master's degree. His career path following college, though, took a different trajectory than most. Instead of going directly into PR, he decided to become a youth minister, based on a recommendation. Originally thinking he'd treat his work similar to a Peace Corps commitment, two years stretched into nine and it wasn't until he got married that he decided to return to the public relations profession. Using his passion for helping youth as a guide, he took a position as national PR director for the American Camping Association and his career has remained dedicated to communication ever since. As a PR pro, his experiences have included a one-on-one with Colin Powell, being a guest on Good Morning America, and doing a promotion with Peter, Paul & Mary. The day concluded with dinner where Paul (whose real name is Noel) recalled the '60s and his friends Bob Dylan and John Denver. Schultz's involvement with PRSA has also been a major part of his career. After being a member of the PRSSA Chapter at Purdue, joining the Hoosier Chapter was a "no brainer." With David Shank and, later, Alice McColgin guiding him early on, his involvement ramped up quickly into serving as president just four years later. Throughout the years, PRSA has brought him great friends, an appreciation for the professionalism of the industry and relevance. Schultz encourages young pros to remain authentic and eager to learn, ask a lot of questions, and write, write, write! He also suggests they develop thick skin early and do not take themselves too seriously. And while his career advice has been invaluable to many, Schultz can also provide all members with a very different skill set. Whether you're about to get married or have always had two left feet and just want to learn how to dance, Schultz teachers ballroom dancing and would be happy to help you out on the dance floor anytime you ask. PRofessional September 2010 President: Jamaison Schuler, APR Newsletter Chair (2010): Kirk Stelsel PRofessional is published monthly by the Hoosier Chapter of PRSA, and is distributed to its members. To submit articles and story ideas for PRofessional, contact Kirk Stelsel at email@example.com.
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