Director of Marketing in Healthcare in CT Connecticut Resume John Strauss by Johnstrauss


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									JOHN B. STRAUSS
11 L'Hermitage Drive  Shelton, CT 06484 Home (203) 929-1603  Mobile (203) 918-7452 

Special Expertise in Medical Imaging and Information Management Industry Results-focused, strategic and visionary Senior Healthcare Marketing Executive with a proven, innovative ability to identify and capitalize on market opportunities to drive revenue and profit growth in highly competitive marketplace of emerging technologies. Innate ability to assess new science, services and technologies and working with engineering teams translate into practical and successful business applications. Expert communicator, leader and team builder able to bring diverse parties together to achieve consensus and forge synergies. Nationally recognized medical imaging industry spokesperson and author. —Key Areas of Leadership & Expertise— Strategic Planning ~ Consultative Sales & Marketing ~ New Business Development ~ Market/Competitive Intelligence Technology Assessment ~ Product Planning, Development & Introduction ~ Communications & Presentations Cross-Functional Teambuilding & Leadership ~ P&L & Budget Accountability ~ Organization & Process Improvement

FUJIFILM MEDICAL SYSTEMS, Stamford, CT  2002 to 5/2009 Leading global supplier of digital X-ray imaging systems; division of $23B company Executive Assistant to the President, Business Development (2007–5/2009) Met and advised corporate parent in Tokyo on U.S. market intelligence, opportunities and legislative environment to integrate and drive synergy of diverse medical divisions (imaging systems, endoscopy, life science, radioisotopes and pharmaceutical) into single Healthcare business unit. Provided findings to executive and business development leaders in Japan and the U.S. Identified synergies and business opportunities to penetrate new markets and increase market "footprint". Selected Accomplishments  Formulated strategic direction and progressive action plan to position the company as leader in the emerging field of molecular medicine.  Crafted go-to-market strategy and business plan to break into human in-vitro diagnostic testing solutions and medical devices markets in U.S.  Devised plans to integrate endoscopy and medical imaging business units to optimize operations.  Provided insight into legislative direction and market impact, averting potentially costly mistake regarding introduction of radioisotopes used for cardiac imaging into US market. Director of Marketing, Imaging Systems (2002–2007) Directed marketing, product development and product introduction for all imaging systems and related products. Mentored, coached and provided leadership for a team of marketing and product managers towards company goals. Key interface with industry thought leaders and represented the face of the customers. Defined and oversaw development of quality systems requirements procedures and policies for all imaging systems products. Analyzed market and wrote market plans to enter non-hospital segments for digital X-ray products. Selected Accomplishments  Regained previously lost market share (10%) in the computed radiography market.  Introduced new generation digital imaging systems into US market, at new price points, generating $40M+ in first year.  Managed first successful PMA filing for digital mammography systems by a foreign manufacturer, becoming the fastest selling digital mammography solution currently available in the U.S.  Attained dominant market position in digital mammography within 18 months.
EMED TECHNOLOGIES, Lexington MA (1999 to 2001) $25M provider of medical image information management and teleradiology systems; industry leader in teleradiology solutions to private practice radiologists and small hospital facilities Vice President Marketing


Home (203) 929-1603  Mobile (203) 918-7452  Hired to expand market segments to include mid-sized and large hospitals, build a marketing team and to position organization for IPO. Handled all marketing, marketing communications, trade shows, events and public relations. Selected Accomplishments  Spearheaded re-branding and company name change, elevating market awareness which resulted in securing large hospital deals and enhanced credibility.  Participated in IPO preparation, including meeting with prospective investors, creating presentation materials and launching new company web site.  Successfully positioned company as an Internet-based service provider. FUJI MEDICAL SYSTEMS USA, INC., Stamford, CT  1991 to 1999 Director of Marketing, Imaging and Information Networks (1997–1999) Lead team of marketing and product managers to develop and bring next generation digital image and information management system (PACS) to market. Core member of the business unit strategic management team. Directed marketing and marketing communications team responsible for computed radiography imaging systems. Selected Accomplishments  Achieved immediate market recognition and success with 12% market share—the largest and fastest first-year market share gain in industry history  Orchestrated business planning and introduction of first system to use web-oriented core technology. National Marketing Manager, Electronic Imaging Systems (1994–1997) Devised, developed and implemented all strategic and tactical marketing functions for new digital imaging systems (Computed Radiography products). Selected Accomplishments  Attained dominant 70% market share leadership position. National Marketing Manager (1991–1994) Developed and staffed marketing department for film and electronic imaging products. Trained and managed product marketing, marketing communications and trade show managers and organized administrative, budgetary and work processes. Chaired product planning committee.

CITY UNIVERSITY OF NEW YORK, QUEENS COLLEGE Completed four years of study toward BS in Psychology at CUNY with final credits through U.S. Navy Military United States Navy—Honorable Discharge Electronics Technician, Petty Officer Second Grade Professional Affiliations International Society of Optical Imaging Annual Meeting Program Committee Member Advanced PACS-based Imaging Informatics and Therapeutic Applications Society of Computer Applications in Radiology (SIIM) Chair—Member Services & Marketing Committee (2004–2008); Secretary (1996–1997), American Marketing Association Medical Marketing Association Publications / Presentations "ASPs, Selecting the Appropriate Service" (Society of Computer Applications in Radiology Proceedings, 2000) "Evolving Radiology Communications" (Imaging Technology News, January 2000) "Computed and Digital Radiography" (Society of Computer Applications in Radiology Proceedings, 1998) "Computed Radiography of the Chest" (Radiology Society of North America, Scientific Session, 1995) "Cost Models Analyze Value of Clinical CR" (Diagnostic Imaging, October 1995)

"Medical Imaging 2095" (Administrative Radiology, September 1995) Computer Skills Windows and Mac OS; Microsoft Office (Word, Excel, PowerPoint, Outlook, Access); Lotus Notes

—Available for Travel and/or Relocation—

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