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					The Tablet Textbook &   Jenny Zhu
Language Graph                      jenny.zhu@openlanguage.com

                              @jennyzq

October 23, 2012
                        Hank Horkoff
                                     hank.horkoff@openlanguage.com

                               @hankfdh
• Founded 2005
• World’s leading Chinese
  training site
• 800,000 users
• 10,000+ students
• 2500 lessons
• Sold in January 2012
On Language    • Globalization
 Acquisition   • Time
               • Motivations
               • How to learn
               • No magic solution
Shanghai, China
Key Problems for Language Students


  Hard to Find
  Hard to Find
Appropriate Input
Appropriate Input   Limited Time
Appropriate Input
    •• Level
        Level         & Access
    •• Subject
        Subject
    •• Style
        Style



  Shortage of
    Practice        Motivation
 Opportunities
Conclusion




The Tablet Textbook
    The Tablet Textbook




Structured Courses   Lesson Review   Study Tools
      Platforms
The Tablet Textbook is available for the iPad, iPhone and
Android 4.0 devices.
‘Edutainment’   • Level-appropriate,
                  natural input
                • Engaging delivery
                • Student empathy
                • Medium is the
                  message
Speech Validation



                    Dragon Mobile SDK




                               Intelligible?
                                  Yes/No

       Validate



                    • Tell student
                    • Store event data
Grammar
Spaced Repitition
      Offline Mode
The “Offline Mode” of the Tablet Textbook allows students
to study previously downloaded materials in places where
there is no Internet access (e.g. on an airplane).


                                         Green dots indicate if
                                         content is available
                                         offline for:
                                         • Course data
                                         • Lesson data
                                         • Media files
                                         • Term audio
             Old & New Compared

                                                      Traditional Textbook   Tablet Textbook
Lesson Input                                                   √                   √
Multimedia                                             With tape, CDROM or         √
                                                           language lab
Review Activities (dialogue, vocabulary, expansion,            √                   √
grammar, exercises)

Re-mixable Courses                                                                 √
Sentence Review Features                                                           √
(translate, breakdown, native speaker audio, audio
recording, audio playback, speaking validation)
Ability to Save Vocabulary & Integrated Flashcards                                 √
‘Intelligent Features’
(cloud vocabulary, SRS flashcards, smart lesson
recommendation engine)
                                                                                   √
        The Flipped Classroom




Source: Knewton
      A Convenient Student Experience




1. Listen to a lecture on the morning commute.   2. Study the lesson for a few minutes at work.




3. Practice in class or over Skype (OPTIONAL).   4. Review vocabulary on the way home.
           An Effective Way to Cut Costs



        Lecture: Vocab Intro                 Lecture: Grammar & Structures             Review: Workbook Activities
5 min          10 min             10 min                 15 min               10 min               10 min
Warm-up                    Practice with a Teacher                 Review: Comprehension Questions
Client          • Course materials
Customization   • White-labeling
                • Case study
Language Learning Channels
The Language Graph
Lot’s of learning gets no credit
Tests - Static Snapshot, Pervert Motivations
The Language Graph




            +
Mozilla Open Badges
         Language Acquisition Event Tracking
Similar to Google Analytics various language acquisition
events can be tracked.

Sample Google Analytics Event Tracking Code:c
<a href=“x” onclick=“_gaq.push([‘_trackEvent’, ‘Videos’, ‘Play’, ‘First Birthday’]);”>Play</a>


                    activity
                 category
                      action
                        label
                       value
      Students Control Their ‘Backpack’




                                                      Displayers
 Learning
                  API                       API       (websites,
 Platforms                   Backpack                   blogs,
(websites &                 Event Data                Facebook,
mobile apps)
               Event Data                Event Data      etc.)
Study Data Can Solve Problems
Alternative to Proficiency Exams?
‘Lean’ Language Acquisition?
    4 Key Takeaways

      Industrial-era models for publishers and
1     academic institutions will change.

      Digital media is redefining the classroom
2     experience enabling ‘flipped classroom’ models.

      Mobile is eliminating the ‘online’ &
3     ‘offline’ differentiation.

      Study data opens up the possibility of solving
4     student problems in new ways.
      Questions?
Jenny Zhu
            jenny.zhu@openlanguage.com

      @jennyzq


Hank Horkoff
             hank.horkoff@openlanguage.com

       @hankfdh

				
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