The Target Audience

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					The Target Audience

3.02 Understand business publications.

Traits of the Target Audience
 Once the type of publication is determined, the

next step is to examine the target audience.
 Although a target audience can be

characterized by many traits, we will only cover the following three in this objective:
 Age
 Educational background  Interests  Group membership

3.02 Understand business publications.

Slide 2

Age
 What is the age group?  Elementary  Preteen  Teen  Young adult  Mature adult  Senior citizen  Look at the two versions of an elementary

school flyer and discuss which one is more appropriate. Version A or Version B?
3.02 Understand business publications. Slide 3

Educational Background
 If you think back to the previous flyers of

the elementary school, what do you think about the educational level of the target audience?
 Can the audience read well?  Their vocabulary is probably limited, so more age appropriate graphics were used to convey the message than text.

 Think about the amount of text you use on

a publication and remember, less is more! Be concise and get to the point.
3.02 Understand business publications. Slide 4

Common Interests
 Does the group as a whole share

common interests, such as knitting, bowling, stamp collecting, or fly fishing?

3.02 Understand business publications.

Slide 5

Group Membership
Is the target audience a member of a particular group?
 Special Interest Groups  Gaming  Boy Scouts  Gardening  Harry Potter  Other Groups  Religious  Ethnic  Political  Sports  Sorority

3.02 Understand business publications.

Slide 6

Let’s get to work!
 Use your new knowledge about the

target audience along with design principles in the next activities to develop some publications!

3.02 Understand business publications.

Slide 7

Elementary School Flyer Version A

3.02 Understand business publications.

Slide 8

Elementary School Flyer Version B

3.02 Understand business publications.

Slide 9


				
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