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IEEE-CS VP of Standards Report to Standards Activity Board (SAB)



John Walz

Prepared for IEEE CS SAB, 28 Mar 2009



28-Mar-08



1



SAB Chair Agenda

• • • • • • • Welcome new EASC Sponsor, Wayne Rifer Welcome re-elected DASC Chair, Victor Berman Welcome re-elected LMSC Chair, Paul Nikolich SAB Chair report to CS ExCom & BoG SAB Chair report to IEEE TA Ad Hoc Standards SAB Chair inputs to IEEE-CS Strategic Plan SAB Chair comments

– IEEE membership Technical Interest Profile update – SAB Group on IEEE-CS Community



28-Mar-08



2



IEEE-CS President‟s Goals for 2008

“Year of Rejuvenation” Rangachar Kasturi, 2008 President



• Enhance the value of the IEEE-CS to its members, its customers, the profession, and the public.

– Enhance career development – Provide relevant products & services



• Focus on New Revenue

– We Must Create Incremental Revenue and Profit to Eliminate Our Deficit

• Incremental Advertising Revenue

28-Mar-08



3



Importance of Standards

• Standards Development is a single major value proposition of IEEE to the Industry and Humanity • Major Strengths/value add of IEEE in Standards Development is

– the superb infrastructure/eco system (IEEE-SA & ISTO) and – access to the world‟s best expert pool (IEEE-TA & Societies)

Thanks to Alex Gelman 15-Feb-08

28-Mar-08



4



IEEE Products and Services Relevant to Standards

IEEE-TA/CS Products: • Publications - Magazines & Journals • Podcasts • Webinars • Videos • Tutorials, Workshops • eBooks (ReadyNotes) • Books IEEE-TA/CS Services: • Meetings and Conferences • User Groups • Engineering Certification • Standards Sponsorship

IEEE-SA Products: • Published standards IEEE-SA Services: • Standards development Support • Publicity of standards IEEE-SA ISTO Services • Compliance / Interoperability Testing / certification • Corporation support IEEE-USA Services • Publicity of standards IEEE-EA Services • Education in Standardization



28-Mar-08



5



Technical Support of Standards Development & Deployment

• Leverage technical expertise in standards creation & deployment • CS value proposition is its access to technical expertise:

– Make access to expert pool available directly to Study Groups, Working Groups, Balloting Groups, & User Groups – Create Ancillary products related to standardization projects: podcasts, videos, Chapter presentations, articles, webcasts, tutorials, workshops, ReadyNotes (eBooks), Books – Facilitate technical discussion via workshops, conference, panels, online – Stimulate academic research in relevant to standards projects areas



28-Mar-08



6



SAB Chair report to CS ExCom / BoG Jan 2008



28-Mar-08



7



SAB Chair Agenda to CS ExCom / BoG • Who‟s in SAB • What has SAB done • What will SAB do to innovate new products that would pave the way for our economic prosperity • What will SAB do to carry out the business of SAB in the new model of a single midyear meeting



28-Mar-08



8



IEEE Organization for Standards

IEEE Board of Directors IEEE Standards Association (IEEE SA) IEEE Technical Activities Board (IEEE TA)



IEEE Computer Society (IEEE CS)



Standards Activities (SAB)



Technology & Conf. (T&C)



CS X Y Standards Committee (xySC)

Executive Committee (EC) Study Groups Working Groups Balloting Groups

28-Mar-08



Technical Advisory Groups User Groups



9



Standards Activity Board Members Officers & Functional Chairs • • • • • • Chair – John Walz Vice Chair – Robby Robson Awards – David Schultz Policies and Procedures – Robby Robson Products & Services – Pam Jones Vitality – Jack Cole



28-Mar-08



10



Standards Activity Board Members Standards Committee Chairs

• Design Automation (DASC) – Victor Berman • Environmental Assessment (EASC) – Holly Elwood & Wayne Kifer • Foundation for Intelligent Physical Agents (FIPA) – Jim Odell • Information Assurance (IASC) – Jack Cole • Learning Technology (LTSC) – Robby Robson • Local Area Networks/MAN (802) (LMSC) – Paul Nikolich • Microprocessors (MSC) – Bob Davis • Portable Applications (PASC) – Lowell Johnson • Simulation Interoperability (SISO-SAC) – Jane Bachman • Software & Systems Engineering (S2ESC) – Paul Croll • Storage Systems (SSSC) – Curtis Anderson • Test Technology (TTSC) – Rohit Kapur • SAB Sponsored Projects – Paul Eastman

28-Mar-08



11



Standards Activity Board Members Liaisons to other CS boards

• T&C – Jack Cole

– New Practitioners COI - John Harauz – TCSE – Paul Croll – TCTT – Rohit Kapur



• • • •



EPSB – Pam Jones CAB & EAB – David Schultz PPC, PUB, – John Harauz Membership, C&B, History – John Walz



28-Mar-08



12



Standards Activity Board Members Liaisons to other Organizations

• IEEE-SA Standards Board - Don Wright • IEEE-SA SCC20 Test & Diagnosis for Electronic Systems - John Sheppard • IEEE-TA ad hoc Committee on Standards - John Walz • ISO/ IEC JTC1 Joint Technical Committee 1 - Francois Coallier • ISO/ IEC JTC1 SC7 Software & System Engineering - Jim Moore

28-Mar-08



13



IEEE-CS positive role in IEEE standards

• • • • • • • • • Largest # active projects (100 out of 471) Largest # of volunteers (about 5K)

– Working Groups – Ballot Groups



Highest median of volunteers in WG Highest sales Largest portion of IEEE-SA membership revenue Most expensive operations Most “Relevant” standards (15% “winners” vs. 85% “losers”) Best technical brands: WiFi (802.11), WiMax (802.16), Bluetooth (802.15), & Firewire (1394) Best “boutiques” where experts come to us as we have the critical mass or franchise:

– LMSC/802 – Software & Systems Engineering



• •



Strongest driver for mechanized standards development processes Most leaders represented in IEEE-SA BoG & Standards Board (7)



28-Mar-08



14



SAB 2007 Accomplishments

• IEEE Membership Survey showed good results on usage and satisfaction • Level standards initiation and production • Growth:

– Added Environmental Assessments Standards Committee – Added Study Group on Gaming Technologies – Sought & received funding for LETSI foundation



• Improved communications with IEEE-SA resulting in better alignment • Supported Awards & recognition for volunteers

– Hans Karlsson, Standards Medallion Award, & International



• • • •



Populated SAB Community Website Solicited experts for Standards Speakers Bureau Revised & meet 2007 budget Created Standards Podcasts



28-Mar-08



15



SAB Goals for 2008

1. 2. 3.





Work with T&C on emerging technologies to find & build another “802” brand Bring in more GOLD industry practitioners from Top 100 R&D Spenders as volunteers in Consensus IP Life Cycle Engage WG / TAG experts into creating Consensus IP products

Increase Consensus IP products type and quantity



4. 5.

– –



Negotiate to share other IEEE functions and channels - Don‟t duplicate Engage IEEE-SA to plan and work closer with IEEE Societies

Defining the IEEE strategy in standards Share best practices with other IEEE Societies



6.

– –



Improve SAB & Sponsor Vitality

Areas of Excellence CS & SA Process Conformance



7.



Encourage the Criteria for Standards Development



28-Mar-08



16



IEEE-CS Consensus IP Products

• • • • Podcasts, i.e. IEEE Talks Software Process Webinars, i.e. Home Networking Standards Video, i.e. WirelessMAN: Inside the IEEE 802.16 Standard Computer Standards Column, i.e.

Safety Issues in Modern Bus Standards „Coexistence Assurance‟ (CA) Document - TAG 802.19



• White Papers, i.e.



• Journal, tbd • Tutorials, i.e. IEEE 802.16 • Workshop, i.e.

IEEE 802 Standards: A Standards Education Workshop



• ReadyNotes, i.e. IEEE Software Engineering Standards Support for the CMMI

Project Planning Process Area



• Books, i.e. 802.11 Handbook

By IEEE-CS, IEEE-SA, IEEE-ComSoc, & IEEE-EA

28-Mar-08



17



CS inputs to IEEE-TA Technical Activities Ad Hoc on Standards

24-Mar-08



28-Mar-08



18



Initial CS Recommendations - 1

1. Aim to insure “first to market” for IEEE standards



• • • • • • •



Harmonize standards portfolio planning and the TA technology road map. Increase investment on the part of societies into the standards projects, especially in early stages

Provide IT support to Study Groups (SG) and Working Groups (WG) for both virtual meetings and attracting qualified volunteers Implement 3-level pricing for products and services (non-IEEE, IEEE, IEEE/Society)

• Resell agreements with Societies



2. Reduce Standards Development interval 3. Reward Societies for investing their members’ IP in IEEE-SA



Appeal to Sponsoring Committee members to become members of SA and member of the sponsor society Require Sponsor Ballot Group members to be members of the sponsor society in addition to being member of IEEE-SA (or pay balloting fee) Societies should include sponsored WGs in their awards activities Standards Committee should have presence on Society‟s BoG & representation on the IEEE-SA Standards Board

28-Mar-08



19



Initial CS Recommendations - 2

4. 5. 6.

• •



Conferences should offer standards-related program tracks Publications should include Standards relevant issues or series Technical Committees

should offer their global expert pool access to WGs should be required to have active links to their Standards Subcommittees



28-Mar-08



20



Initial CS Recommendations - 3

7. 8.

– – – – – –



Sponsoring Committees (SC) should practice expert reviews in their Standards Development process SC Criteria for Standards Development

Broad Market Potential Compatibility Distinct Identity Technical Feasibility Economic Feasibility Coexistence with other standards, specifications, or licenses



9. SC Technology Roadmap for standards 10. SC Standards alignment with other SDO: ISO,IEC, JTC1 11. SC Vitality measures for recognition and assistance from CS & SA

28-Mar-08



21



Proposed SAB inputs to IEEE-CS Strategic Plan

April 2008



28-Mar-08



22



IEEE-CS Strategic Plan Proposed SAB inputs 1

• CS SAB & Sponsors work with IEEE-SA Staff on to create joint CS/SA projects that meet the needs of our joint stakeholders and for the betterment of IEEE brand

– Emerging technologies (e.g. Gaming Technologies) – New / proposed consortia (e.g. LETSI) – Ancillary Products on Standards (e.g. SA/EA 802 Workshop) – Guidance from IEEE-SA Corporate Advisory Group



28-Mar-08



23



IEEE-CS Strategic Plan Proposed SAB inputs 2

• Create Sponsor vitality measures and reward excellence in areas of:

– – – – Architecture road map of Standards (e.g. LMSC/802) Conformance Testing (e.g. POSIX IEEE 2003.1) Conformity Assessment (e.g. EPEAT IEEE 1680) Implementation support (e.g. S2ESC book series)



28-Mar-08



24



IEEE-CS Strategic Plan Proposed SAB inputs 3

• Strategy to engage Top companies with CS members

– Trace IEEE-CS Sponsor Working Group and Ballot Group members‟ affiliations to the top CS companies – Assign volunteer liaisons to top ten CS companies – Focus groups to articulate value statement and their members need for continual professional development – Plan new services – Promote membership to top CS companies

28-Mar-08



• Top Org‟s of CS Members

– – – – – – – – – – IBM Lockheed Martin Northup Grumman Intel Corp. Raytheon Microsoft HP Motorola Alcatel-Lucent Cisco Systems



25



IEEE-CS Strategic Plan Proposed SAB inputs 4 • Identify emerging technologies

– Start SAB / Sponsor formal planning and communications with CS Technical Committees (TC) / Technical Forums (TF) to identify emerging technologies ready for standards



• Initiate Study Groups

– Address Criteria for Standards Development



• Draft PAR for either IEEE-SA or SDO who already hold that “franchise”

28-Mar-08



26



Industrial Competitive Research



Pre-competitive Research - Emerging technologies



Spectrum



Business Model



Technical Comm. & Publications & Conferences



Markets



IEEE

Standards Development



Business Model



Competitive Research - Mature technologies



28-Mar-08



27



IEEE-CS Strategic Plan Proposed SAB inputs 5

Standards Life Cycle • Industry issues on interoperability or waste • Research matches problem definition • Proposed solutions • Standards Study Group • Standards Working Group • Standards Balloting Group • Standards published • Revision • Reaffirmation • Stabilized • Withdrawn

28-Mar-08



• Users Group formed • Ancillary Products on Standards

– Need – Usage – Implementation

• White papers



– Conformance

• Self declaration • Test / audit



– Assistance / consultants



• Body of Knowledge updated



Consensus Intellectual Property



28



IEEE-CS Strategic Plan Proposed SAB inputs 6

IEEE 8 Core Values relating to Standards in Computer Society • Service to Humanity: Standards benefit end-users along with vendors • Global Focus: Standards development requires world-wide volunteer involvement for excellent products with inter-operability • Trust and Respect: Standards development within CS & SA is seamless as they work together • Growth and Nurturing of the Profession: Standards development supports all levels of professional maturation • Collaboration and Community Building: Standards development that is open following due process that encourage others participation and contributions • Professionalism: Standards development that values the knowledge of individual professionals • Intellectual Activity: Standards development for both mature and emerging technologies • Peer Review: Standards development that produce excellent standards for the benefit of the end-user

28-Mar-08



29



Other IEEE-CS Standards Goals

• Play a critical role in defining the IEEE strategy in standards



28-Mar-08



30




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