Fundraising Campaign of the Year category
Once completed, please e-mail to nominations@fundraisingawards.co.uk The closing date for entries is Friday 15 February 2008
Please read through the whole form before filling in any details and keep your answers brief and to the point (the judges will have a lot to read). Examples of any supporting materials, such as creative used in the campaign or copies of your strategic plan, should be emailed along with this nomination form. In addition, three hard copies should be posted to the address at the end of this form for use by the panel during the judging process. This award recognises a fundraising campaign that has made a material difference to the charity’s income. It may have been executed via many channels or just one. It may have been devised by an agency or in-house by a charity. It may be one particularly successful strand of a bigger campaign, or it may be an entire campaign that reached many different target audiences. Campaigns need not have ended by the time of the nomination, but they must be at least threequarters of the way through their scheduled time period. An independent awards panel will take a range of factors into account, including an expectation of compliance with the Institute of Fundraising’s Codes of Fundraising Practice. Successful nominees will also be able to demonstrate achievement against most, if not all, of the Hallmarks of Excellence (see the end of this document or www.fundraisingawards.co.uk for more on these). 1) Your contact details Please provide your contact details so we are able to contact you for further information should we need to: Title: First name: Surname: Email: Position: Organisation: Address: Postcode: Telephone: Website:
2) What type of organisation launched the campaign?
Please highlight/underline one of the categories below and provide the appropriate number: Registered charity in England and Wales No. ______________________ (please insert) Charity recognised by the Inland Revenue in Scotland or Northern Ireland Exempt or excepted charity registered with the Inland Revenue in England and Wales Other (please state)__________________________
In the box below, in no more than 25 words, please summarise the main activity of your organisation:
3) Details of your nomination In not more than 1,000 words, outline the details of your campaign and what it achieved. Please include the timetable, details of external agencies and the roles they played, the numbers of staff and volunteers involved, and how much it cost. Also say what lessons, positive and negative, were learned from the experience.
4) Hallmarks of Excellence Please use this section to summarise for the judges how your campaign has been particularly outstanding. In this section the judges expect you to draw on the information you have given earlier in your nomination. This will help to ensure the judges do not miss aspects of your work that reflect the Hallmarks of Excellence. The judges recognise that it is not always possible to enter something under every hallmark, depending on the nature of the campaign. Please keep each entry to less than 100 words. 1) Strategic planning: Developing a plan for achieving your targets.
2) Effectiveness: Achievement in meeting or exceeding targets set.
3) Return on Investment: The income from the campaign versus the cost of implementing it.
4) Innovation: Imaginative and creative use of original or adapted ideas and techniques. This could involve the application to the campaign of concepts first applied in other sectors.
5) Enterprise: New ways of raising funds, especially from non-traditional sources.
6) Tax-effectiveness: Ensuring that the campaign is as tax-effective as possible.
7) Integration: Ensuring that the campaign theme dovetailed with other activities going on in the organisation at the time.
8) Profile-raising: Evidence that the campaign heightened public awareness of your organisation.
9) Donor care: The stewardship of donors to the campaign, how they were thanked and motivated to continue supporting the charity.
10) Measuring achievement: The use of appropriate techniques to assess the effectiveness and efficiency of the campaign.
11) Leadership: Evidence that other organisations were inspired to take on elements of your campaign.
Executive sign off Please ask your chief executive or director of fundraising as appropriate to read your application above and sign below to confirm they have done so. I have read this entry and I believe the information supplied here to be accurate and a true reflection of the campaign. Signed: Name: Job title: Organisation: Tel No: Date:
Please email this form, along with any supporting materials, to: nominations@fundraisingawards.co.uk
Please return this signed form with three copies of any supporting materials by post to: The PF Awards, 3 Rectory Grove, London SW4 0DX Your completed entry must arrive no later than Friday 15 February 2007
Notes: One of the benefits of the Professional Fundraising Awards is the potential for organisations to learn from each other's experiences. The organisers therefore reserve the right to use information relating to nominations for publicity and educational purposes. The organisers reserve the right to change the venue and date for the awards ceremony entirely at their discretion. The judges' decisions are final. For further information about the Professional Fundraising Awards please contact 020 7819 1200 Fax: 020 7819 1210 Email: nominations@fundraisingawards.co.uk Hallmarks of Excellence: 1) Strategic planning: Developing a plan for achieving your targets. 2) Effectiveness: Achievement in meeting or exceeding targets set. 3) Return on Investment The income from the campaign versus the cost of implementing it. 4) Innovation: Imaginative and creative use of original or adapted ideas and techniques. This could involve the application to the campaign of concepts first applied in other sectors. 5) Enterprise: New ways of raising funds, especially from non-traditional sources. 6) Tax-effectiveness Ensuring that the campaign is as tax-effective as possible. 7) Integration: Ensuring that the campaign theme dovetailed with other activities going on in the organisation at the time. 8) Profile raising: Evidence that the campaign heightened public awareness of your organisation. 9) Donor care: The stewardship of donors to the campaign, how they were thanked and motivated to continue supporting the charity. 10) Measuring achievement: The use of appropriate techniques to assess the effectiveness and efficiency of the campaign. 11) Leadership: Evidence that other organisations or departments were inspired to take on elements of your campaign.