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					PRESS RELEASE




   Designs You Can Touch
   Tactile surfaces are on the up for automotive interiors


   Looks alone are no longer sufficient; touch is now the ‘in thing’ for automotive in-
   terior design. As the surface finishing specialist Kurz reports, the demand for tac-
   tile, structured surfaces on interior components is increasing. In the past, high-
   gloss surfaces with a woodgrain or metallic look have generally been favored.
   Now auto manufacturers have discovered tactile surfaces, usually in conjunction
   with metallic designs, as a further interior design option. A sporty rugged look,
   created by means of tactile surfaces, is especially desired for off-road and SUV
   vehicles as well as trucks. In the highly competitive auto market, more and more
   attention is being focused on the vehicle interior. The possibilities for visually dif-
   ferentiating oneself from the competition appear to have been pretty much ex-
   hausted, however. Tactile surfaces, on the other hand, still offer a great deal of
   scope for creating unique designs.


   To effectively service this market, Kurz has developed a patented surface finish.
   Kurz offers surface coatings with an arbitrary full-surface or single-image struc-
   ture which can be combined with any of the available visual designs, whether it
   be woodgrain, metallic or colored. Thanks to the achievable structure depths of
   around 20 μm, these surface structures are not only visually apparent but also
   noticeably tangible. Processors can create these tactile surfaces using the
   Inmold Decoration (IMD) process, thereby avoiding the more complicated Insert
   Molding process. The structures are incorporated into the IMD foil itself, so ex-
   pensive mold making technologies are not required, and a large variety of sur-
   faces can be produced using one and the same IMD mold.


   This process therefore offers processors a flexible and cost-effective means of
   production, as well as opening up new design possibilities for designers. It also
   gives auto manufacturers the ability to add further popular and exclusive interior
   trim variants to their product range. Several manufacturers are already utilizing
   this option and implementing the new surface finish in the series production of




     LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth · Tel. + +49 911 71 41-0 · Fax + +49 911 71 41-357
PRESS RELEASE




   various models. The tactile designs will be on display at K2010 at the Kurz booth
   A19 in Hall 5.


                                              □□□
   (Photo: KURZ_K2010_2_Automotive_Structures)
   (Caption:)
   Tactile structures generated using Kurz IMD technology
                                              □□□


   About Kurz: The Kurz Group is the global leader in the manufacture of hot stamping
   foils, and a technology supplier for hot stamping and cold foil transfer, inmold decoration
   and optical security features. The range of applications for Kurz foils is virtually without
   limit - on greeting cards and packaging, electronic and household products, cosmetic a r-
   ticles, textiles, furniture, automotive parts and lots more. With 3,500 employees located
   at nine plants in Europe, the USA and the Pacific region, together with 19 subsidiaries
   and 70 agencies strategically placed around the globe, the Kurz Group manufactures
   and distributes a comprehensive product range for the surface finishing, decorating and
   counterfeit proofing sectors. A complete range of stamping machines and tools rounds
   off its product offering. Kurz is also continuously investing in new technologies. The
   company is active in the areas of thin layer technology and printed electronics, and is
   developing innovative solutions for RFID, photovoltaics and printed displays.




   Press Contact:

   Lucie Mengel
   LEONHARD KURZ Stiftung & Co. KG
   Schwabacher Straße 482, 90763 Fürth/Germany
   Phone: + 49 911 71 41-96 38, Fax: + 49 911 71 41-96 40
   E-Mail: lucie.mengel@kurz.de




     LEONHARD KURZ Stiftung & Co. KG · 90763 Fürth · Tel. + +49 911 71 41-0 · Fax + +49 911 71 41-357

				
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posted:4/19/2013
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