Case Study: Mercedes-Benz
Case Study: Kalunga
“Using Campaign Commander has
significantly improved the effectiveness
of our email marketing. Our messages
are now more relevant and provide
greater sales opportunities.’’
“Campaign Commander makes it simple for us to
segment large amounts of customer data and deliver
highly targeted, automated campaigns that lead to
significant increases in customer engagement.’’
Case Study: Kalunga
Kalunga™, Brazil’s largest office supplies distributor uses Campaign
Commander™ to deliver targeted email marketing and grow conversion.
Challenges The Challenge
• Eliminate manual process of creating and scheduling email Customer retention is at the heart of Kalunga.com’s marketing
campaigns strategy and email provides an important communication
• Create more advanced email marketing campaigns based channel for the business to engage with their online community
on customer responses of consumers and business customers. However, Kalunga.
com’s email marketing was not proving to be effective enough.
• Segment customer database to send more relevant offers Too many of their emails were not targeted and opportunities to
• Monitor performance of campaigns convert sales were missed. Without segmentation capabilities
or campaign performance reports on deliverability or customer
engagement, Kalunga.com’s email marketing platform did not
Key Achievements enable them to engage customers effectively and determine
• Doubled open rates due to more targeted approach the results of their email campaigns. In addition, the process
• Grew conversion rate by 137% of creating email campaigns was resource intensive, typically
requiring 3 days of preparation.
• Saved marketing resource with automated campaign Kalunga.com needed a flexible platform with automated
management capability campaign management, robust reporting and the ability to
• Improved deliverability support advanced email marketing features such as triggered
• Campaign Commander for Email Marketing The Emailvision Solution
Working closely with Emailvision’s client services and account
management teams Kalunga.com quickly identified key areas
to enhance the performance of their email marketing. As a
About Kalunga starting point, Emailvision helped Kalunga.com to improve
Founded in 1972 by ex-traveling salesman and entrepreneur their deliverability by recommending a programme of data
Damian Garcia, Kalunga began as a small stationery store in cleansing and regular refreshes of their database. This
Vila Mariana, south of Sao Paulo in Brazil. Forty years later, initiative led to a reduction in hard and soft bounces across
Kalunga is now Brazil’s largest distributor of stationery and Kalunga.com’s email campaigns.
office supplies with over 80 stores nationwide. In addition Using Campaign Commander’s segmentation feature,
to the business’ retail stores, Kalunga has a unique multi- Kalunga.com can now gain customer insights and create
channel offering which consists of an online store, Kalunga. more relevant messages, which increase engagement with
com, as well as an offline division focused on serving both the their brand and grow sales. The business also uses triggered
corporate and public sector. campaigns to capitalize on opportunities for ongoing
communication with customers based on events such as
“Using Campaign Commander has significantly improved birthdays.
the effectiveness of our email marketing. We now have By working with Emailvision to develop a targeted approach to
the ability to create relevant messages to our customers their email marketing, Kalunga.com saw a substantial return
that increase customer engagement and provide greater on their investment. Open rates doubled and conversion rates
sales opportunities - all without needing to dedicate increased by 137%. In addition, Kalunga.com’s marketing team
substantial marketing resource. In the future, we plan to has saved significant resource due to Campaign Commander’s
create more intelligent and sophisticated campaigns that campaign automation capability.
are even more relevant to our customers.” In the future, Kalunga.com aims to work with Emailvision to
segment their customers by profession and develop more
Felipe Algazi personalized and intelligent campaigns. This will enable the
Head of Marketing business to grow sales by positioning relevant products and
Kalunga services according to the different needs of their customers