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									D8   SUNDAY, MAY 23, 2010                                                                                                                                                                                                                                                   SANTA CRUZ SENTINEL
                                                                                                                                        BUSINESS



Burkle, Weinsteins deny talks failed on Miramax                                                                                                                                                                                                                               PEOPLE IN
                                                                                                                                                                                                                                                                              BUSINESS
                 Associated Press                                purchase andoperate Miramax.”                               Burkle, a 57-year-old supermar-                                       Sticky relations between the

                                                                     Discussions werebeing slowed,                           ket mogul, to sell him the niche                                  Weinsteins and themovie studio                                          The AmericanAssociation

  LOS ANGELES — Billionaire                                      mainly becauseof problems secur-                            movie label for about $625 mil-                                    they foundedin 2005, The Wein-                                     of Long Term Care Insur-

Ron Burkle and potential part-                                   ing the Weinstein brothers as the                           lion. Hopeswere high that a deal                                  stein Co., also wereholdingup the                                   ance and Strategies maga-

ners the Weinstein brothers                                      company’s managers,according                                could be announced during the                                      deal, the people familiar with the                                 zine awarded Dan Nicholas

denied reports Friday that talks                                 to two people familiar with the                             CannesFilm Festival in the south                                  matter said.                                                        of Aptos andBarbaraHanson

to buy The Walt Disney Co.’s                                     matter who were not authorized                              of France.                                                            Unresolved issues includehow                                    of Felton the rank of 30thand

Miramax Films division were on                                   to speak publicly andrequested                                 With the closing ceremony at                                   much time the Weinsteins will                                       43rd in California, 184thand
the rocks.                                                       anonymity.                                                  Cannes just two days away, it                                      devote to Miramax, which they                                      246thnationally for 2010 sales.

  Thebidders sent out a statement                                    The Los AngelesTimes reported                           looks increasingly likely that Har-                                founded and then sold to Disney                                    The magazine recognizes the

saying,“The Weinstein brothers,                                  earlier the talks had fallen apart.                         vey and Bob Weinstein would be                                     for $80 million in 1993, and how                                   nation’s leading long term

TheWeinsteinCo. andRon Burkle                                        Disney had been negotiating                             left withouta dealto announce at                                  The Weinstein Co. would benefit                                     care insurance specialists

are all working towards a deal to                                exclusively since mid-April with                            theevent.                                                          from the arrangement.                                              among 40,000 financial advi-

                                                                                                                                                                                                                                                                   sors in the field. Hanson and

                                                                                                                                                                                                                                                                                          LTC
                                                                                                                                                                                                                                                                   Nicholas are with ACSIA/
                                                                                                                                                                                                                                                                   Global, a longtermcare insur-

                                                                                                                                                                                                                                                                   ance brokeragefirm based in

                                                                 the same month this year.                                   relatively new tasting and retail                                     Tourism is a $650 millionindus-                                 Fort Meyers, Fla.

TOURISM                                                              Roaring Camp RailroadsinFel-                            collective Surf City Vintners on                                  try for Santa Cruz County and

                                                                 ton, which saw ticket sales climb                           Santa Cruz’s Westside.                                             generates more than $15 million                                        Aptos resident Jeanette

Continued from D1                                                4percent last year — a time when                               “It’s kind of new for me to be                                 in locally collected taxes and8,000                                 Anderson has earneda Certi-

                                                                 many attractions lost visitors —                            really working at gettingtourists                                  jobs,according to Ivy. If a county-                                fied Fraud Examiner creden-

ing international visitors, the                                  has seen an8 percent jumpyear to                            inthe front door— because I have                                  wide tourism marketing district                                                                  tial.Shepassed

tourism councilmay also be look-                                 date compared to last year and is                           a frontdoornow,”said Jeff Emery,                                  is funded by a new lodgingfee                                                                    an exam cover-

ing at spring and fall promotions                                forecasting a 5-7 percent increase                          owner of Santa Cruz Mountain                                      this summer, it would provide an                                                                 ing fraudulent

for state parks.

  “We’re realizing that perhaps
                                                                 year over year. Roaring Camp’s

                                                                 annual Thomas the Tank Engine
                                                                                                                             Vineyard.

                                                                                                                                                        adver-
                                                                                                                                In additionto traditional
                                                                                                                                                                                               estimated additional$1.1 million

                                                                                                                                                                                               annuallyto the SantaCruz County
                                                                                                                                                                                                                                                                    t                  \        financialtrans-

                                                                                                                                                                                                                                                                                                actions, ethics,

they’re not as well-known as we                                  event in mid-summer,the third                               tising for hotels, Emery said he’s                                Conference and Visitors Council.                                                                 legal elements

might think,”Ivy said.                                           largest in the country, has seen                            targetingoutreachto the younger,                                      “It’s looking very good that we                                                              of     fraud and

  Therecession has translatedin                                  ticket sales jump20percent to date.                                  generation via social
                                                                                                                             millennial                                                        will have that in place by July,”                                                                investigation

recent years to more park visi-                                  All markets are up, from birthday                           media.                                                            Ivy said.                                                                                        and met edu-

tors in general as families skip                                 parties to internationalvisitors,                              “Wine buyers in their 20s are a                                    “A lot of businesses are surviv-                                ANDERSON                     cation require-

pricier adventures for“stayca-                                   said Paul Nakamoto, director of                             very importantpartof our market                                   ing on four to five months of the                                                                ments set by

tions” near to home. But this                                    business development.                                       now,” he said.“For years we’ve                                     year,” Ivy said.“We’d like to see                                  the Association of Certified

year’s cold, wet weather has                                         “We’replanningfor a very good                           been selling wine to an aging                                     the trend of falllayoffs change.”                                   Fraud Examiners. She is a

affected the numbers, said Karl                                  summer,” he said.                                           demographic.It’s very encourag-                                       This fall, the Chaminadeand                                     certified public accountant

Tallman,sector superintendent                                        Santa Cruz MountainVineyard,                            ing young people are knowledge-                                   Ocean Honda have                     added the                      and vice presidentfor Ander-

of state parks. For example, Hen-                                which saw an unusual climb in                               able and seem to have the money                                   Santa Cruz Concours d’Elegance                                      son Accountancy Corp. in

ry Cowell Redwoods State Park,                                   first quartersales from thefourth                           for it, so I’m courting those peo-                                 car show in September and the                                      Aptos.

which attracted62,425 visitors in                                quarter, will be popping the cork                           ple as much as I’m courting tour-                                 Boardwalk is launching its first

April 2009, counted just 46,400 in                               on a new dry summer rosé at the                             ists.”                                                             chili cook-off in October.                                             Aptos resident Tom Vinson

                                                                                                                                                                                                                                                                   has joined Landmark Mort-

                                                                                                                                                                                                                                                                   gageGroup,a division of Opes

                                                                                                                                                                                                                                                                   Advisors, as a mortgageadvi-

                                                                                                                                                                                                                                                                   sor in Pleasanton. He began

                                                                                        bicycles for a half day or a choice of tickets to                                outdoorshow featuring trampoline,tightrope                                                his mortgagefinancingcareer

STAYING                                                                                 the Mystery Spot, the Boardwalk or aRoaring                                      andhand-balancingacrobatics, Capoeira,and                                                 in 2004in the Tri-Valley area

                                                                                        Camp Railroad.                                                                   freestyle soccer tricks. Thecompany now has                                               and made the top 20 produc-
Continued fromD1                                                                            “Last year was toughfor everybody,” Zech                                     $1nighton Mondaysand Tuesdaysandunlim-                                                    tion lists for several consecu-

                                                                                        said.“It was a real struggle to be creative in                                   ited rides on Wednesdays and Thursdays for                                                tive years. He is a graduate
land tours.                                                                             getting business. You have to be aggressive                                      $9.95and a Pepsi can.                                                                     of Linfield College in Oregon

  “It’s getting little bit better, but people are                                       and make yourself more visible.”                                                     “We realize the public is really looking at                                           with a degree in business

still goingto be watching their pocketbooks,”                                               With free admission, concerts and perfor-                                    pricing,” Lipton said. But, he added,“It’s not                                            administration, andhas been

said MaggieIvy, head of the visitors council.                                           mances, the Boardwalk is well-positioned to                                      business as usual. There’s so much compe-                                                 a coach for the Aptos High

  The council, she said, is working with busi-                                          draw the thrifty tourist.                                                        tition for people’s time. It’s not just the dol-                                          School footballteam.

nesses toencourageaddedvaluepackages such                                                   “If it stops raining, I think we’ll probably                                 lar, it’s the hour.” The customer experience,

as freebreakfast with lodgingor a fourthnight                                           have a pretty nice season,” said Marq Lipton,                                    especially in these days of Internet reviews, is                                          Peoplein Business publishes

of lodging free.                                                                        vice president of marketingfor theBoardwalk.                                     especially important, he said.                                                            announcementsof employee

  “A lot of businesses are looking more toward                                          “We’re seeing whatlooks like a slight improve-                                       State parks are publicizingsummertime spe-                                            promotions and workplace awards

anaddedvalue message thanjust a discount,”                                              ment in the economy.”                                                            cialevents likeWilder’s Fourth of July, summer                                            for people who work or live in

she said.                                                                                   Last year, however, that translated to more                                  campfires, hikes and JuniorRangerprograms                                                 SantaCruz County. Fax information

  Businesses, though they’re suffering, are                                             visitors who spent less, hesaid.                                                 for children as low-cost outdooropportunities.                                            to Business Desk, Santa Cruz

still beingaggressive in collaboratingand tak-                                              This summer, in addition to its usual free                                       “Many of these parks also have visitor cen-                                           Sentinel at 429-9620or e-mail

ingadvantage of community-basedmarketing                                                admission and summerlong schedule of Fri-                                        ters and museums, so visitors can get to know                                                                    c
                                                                                                                                                                                                                                                                   jgumz@santacruzsentinel. om. Please

opportunities, Ivy said.                                                                day night concerts aimed at baby boomers,                                        about the regions rich natural and historical                                             put“PEOPLE IN BUSINESS” in the

  To encourage midweeklodgers, Paul Zech,                                               the Boardwalkis introducing a new haunted                                        features, spendquality timeoutdoors andhave                                               subject line; high resolutionphotos

general manager of the Santa Cruz Hotel                                                 house ride to open in a few weeks and free                                       a great time without spendinga lot of money,”                                             (200 dpi) run on a space-available

Group, is offering complimentary use of two                                             weekday performances by Circo Brazil, an                                         said Jodi Apelt, a state park interpreter.                                                basis. Deadlineis 5 p.m. Tuesday.




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