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NC Pavilion at BIO 2012 PPT 03072012_web

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					 North Carolina Pavilion
Sponsorships at BIO 2012


      Kendyle Woodard
 Marketing & Public Events Director


  NORTH CAROLINA BIOTECHNOLOGY CENTER
                    Agenda


•   Welcome and Introductions
•   Pavilion Update
•   Hotel
•   NC Reception (Sarah Bernart)
•   Business Development & Social Media
•   Upcoming Meeting Schedule
•   Questions/Your Ideas
                    Welcome


• Please introduce yourself
  – Who you are
  – Where you work
  – What you do there
  – Is this your first pavilion meeting?




           NORTH CAROLINA BIOTECHNOLOGY CENTER
                       BIO 2012

                       The Biotechnology Industry Organization’s
                       annual international convention, which
                       attracts thousands of life science decision
                       makers from around the world.

In 2012:
• 16,000+ attendees from 49 states and 65 countries
• 70% are upper management
• 1,800+ exhibitors
• 61 state and international pavilions
• 25,000+ partnering meetings
• 4,000+ companies
     When and Where is BIO 2012?

• Boston Convention & Exhibit Center
• June 18–21
              What you can do at BIO 2012?

You can do it all at BIO 2012

•   Sell your products & services
•   License your research
•   Partner with companies
•   Learn, network & have fun
•   Exhibit




                 NORTH CAROLINA BIOTECHNOLOGY CENTER
              Boston Convention Center
                     Floor Plan




NC Pavilion
Booth #2935
               NORTH CAROLINA BIOTECHNOLOGY CENTER
  Exhibit Hall Hours

 • Monday, June 18
    – 12:00 pm – 5:00 pm
 • Tuesday, June 19
    – 10:00 am – 6:30 pm
 • Wednesday, June 20
    – 10:00 am – 5:00 pm
 • Thursday, June 21
    – 10:00 am – 1:00 pm

NORTH CAROLINA BIOTECHNOLOGY CENTER
               Pavilion Update

•   Artwork
•   Payment
•   Staffing the pavilion
•   BIO Dashboard
•   Conference Passes
           Pavilion Walk Through

• Full Staging
  – May 23rd in High Point
  – Bring your collateral – last day!
     • Skyline Exhibits and Events
        Attn: Rick Bookout/Scott Archer
        Ref: NC Bio/BIO 2012 Literature
        4198 Eagle Hill Drive, Suite 105
        High Point, NC 27265
           Collateral Guidelines


• Up to 150 pieces of each printed piece
• 1 18”x18”x18” box
• Bring to staging or ship to Skyline
     • Deadline is May 23rd
• Remember – less is more
     • People don’t want to carry paper home
• Everyone loves tchotchkes at this show
  – Ask me about guidelines
            Video Guidelines

• Video and Platinum Sponsors
  – Bring a computer
  – Run a presentation or video
  – No sound
  – Bring on May 23rd in High Point for staging
                  Accommodations
                       Boston Marriott
                         Long Wharf

                                                 Friends of
                                                 NC Reception

Boston Marriott
Copley Place




                                                    Convention
                                                      Center
            Book now at www.convention.bio.org
Friends of NC Reception
                                • Exclusive
                                  reception for
                                  pavilion sponsors
                                  and their guests
                                • Tuesday, June 19
                                • New England
                                  Aquarium




NORTH CAROLINA BIOTECHNOLOGY CENTER
             Easy Marketing

• Email your contacts to visit the Pavilion
• Add to your newsletters or websites
• Update your email signature
• Update your LinkedIn profile to include
  this event and NC Reception event
• Tweet about it
• Enter your company info in myBIO
                   myBIO

•   See who is at the convention
•   Connect with companies
•   Plan your time at the convention
•   Learn about the sessions and speakers

          Convention.bio.org/myBIO
            Meeting Schedule

2012 Meetings
• April 11th
  – Tradeshow Tips from Skyline
• May 23rd (date & location change)
  – Staging in High Point
     • Onsite only, no conference call
     • Skyline Exhibits and Events
       4198 Eagle Hill Drive, Suite 105
       High Point, NC 27265
  – No June Meeting
Social Media Marketing


Using Twitter to Enhance Your
    BIO 2012 Experience



    Conference Hashtag:
         #BIO2012



  NORTH CAROLINA BIOTECHNOLOGY CENTER
      Social Media Marketing


Master list of NC Pavilion Twitter handles



        Send a tweet @ncbiotech
         to be added to the list.




       NORTH CAROLINA BIOTECHNOLOGY CENTER
          Join the Conversation

• Tweet what you see and hear – use words,
  photos and video.

• Build relationships with other conference
  attendees.

• Direct your followers to the North Carolina
  Pavilion!


           NORTH CAROLINA BIOTECHNOLOGY CENTER
Questions/Comments




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