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					The Heritage of Abundance

2010/12/16

                            1
                 Definition
1. Land
2. Natural resources
3. Material wealth
 * judgment by materialistic
 * protect material possessions and try to acqure more
  * a sense of insecurity




                                                         2
                 Producers vs. consumers
• Producers: 1700s-1800s
• Consumers: 20th century
  * Cause: mass advertising
  * The influence of advertising
    a. control the content of TV programs (by sponsoring)
    b. change Americans’ attitudes




                                                            3
                   Consumers’ preferences
•     Comfort
•     Cleanliness
•     Novelty
•     Convenience
    * fast food & precooked food to save working moms’ time
    * “the hurry sickness”




                                                              4
                Abundance of Technology

• Cable & satellite TV (vs. network or public TV)
• Results:
 a. fragmented audience
 b. product placement in TV shows & movies (& blogs)
 c. PC & internet




                                                       5
                Challenges
• The merging of technology providers (e.g. TV, telephone
  service)
• Audience’s lack of exercise
• Problems of obesity & diabetes
• Censoring of programs (rating system for films)
  * R-rated, PG-13, PG, G
• Digital divide




                                                            6
                The Future
• Ever-expanding pie shared by all people?
• The decline of abundance (sharpening the distinction between
   the rich & the poor)?
• Effects on Americans
   a. positive: become less wasteful, recycle,
               business adoption of some
               public property
  b. negative: unchangeable old habits




                                                                 7

				
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posted:4/17/2013
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